What is a Social Media Calendar?

A social media calendar is a tool for planning and arranging what to post on your business's social media platforms. Calendars help social media managers and marketers schedule posts, manage marketing strategies, and monitor goals.

More About Social Media Calendar

A social media calendar is an indispensable tool for any individual who works with social media or brand development. It is like a conventional calendar, providing a broad overview of the upcoming weeks and months. It allows you to arrange content so that you don’t miss key dates or deadlines.

This calendar will help you create unique posts, manage several versions, and decide what to share on every platform.

Elements of a Social Media Calendar

Any basic social media calendar includes the following elements:

  • Social media platforms
  • Date and time
  • Campaign
  • Content type and SEO keywords
  • Posts (photos, videos, memes, GIFs, etc.)
  • Post copies along with hashtags and links
  • Section for feedbacks
  • Major KPIs

Benefits of using a Social Media Calendar

A social media calendar can have several benefits for your marketing team. It lets you manage various platforms under one hood. Here are some of the benefits of this calendar.

  • By keeping track of the most effective content and adapting it to new themes, you may make improvements to your social media strategies.
  • The calendar will help you determine your requirements and sourcing elements from the marketing group. Also, ensure that they are precisely arranged and linked to the respective post.
  • A social media calendar helps you save time by keeping things organized. It is a blessing for those who manage several accounts.
  • A content calendar improves engagement and collaboration among teams by allowing everyone to see what is coming up on the calendar.

Given below is an interactive social media calendar template by SocialPilot. Using this template, your marketing team can easily schedule social media posts across multiple social media platforms. The dashboard provides the users with a bird-eye ‘monthly view,’ macro ‘week view,’ and micro ‘day view’ of the posts to be posted on the different platforms. There are different filters available to filter accounts and groups. Additionally, there are easy rescheduling options available for the users in an editorial calendar.

Social Media Calendar

Frequently Asked Questions

What is the difference between a content plan and a calendar?

A content plan outlines the kinds of content and themes that must be created. A content calendar helps you plan out when you will post your content.

Why is a content calendar important?

A content schedule will help you better understand your complete marketing strategy. You will be able to match your post themes to your email and social media marketing content.

Manage social media effortlessly.

  • Trial Begins Immediately
  • No CC Required
  • Change Plans Anytime
  • Cancel Anytime

Start Your 14-Day Free Trial