Social Media Holiday Calendar For 2024

Social Media Holiday Calendar For 2024

Get your hands on the ultimate social media holiday calendar. Handpick holidays and events your audience observes and add them into your content plan for stronger connections and engagement.

Social Media Holiday Calendar

Social media holidays, you ask?

They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day.

Here’s the deal: they’re not just dates on a calendar. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content.

Why does this matter?

Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

What’s the result?

Increased engagement, boosted visibility, and a stronger community feel. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage.

PS: We have added the respective hashtags to help you better target your audience.

Social Media Holidays for 2024

January Social Media Holidays

January 2024 Social Media Holidays

January, known as a strategic month for capitalizing on New Year’s resolutions, promoting health and wellness trends, and tapping into post-holiday sales opportunities to kickstart the fiscal year.

January 1: New Year’s Day #HappyNewYear

January 2: Science Fiction Day #ScienceFictionDay

January 3: International Mind-Body Wellness Day #InternationalMindBodyDay

January 4: National Trivia Day #NationalTriviaDay

January 5: National Bird Day #NationalBirdDay

January 8: World Typing Day #WorldTypingDay

January 8: Clean Off Your Desk Day #CleanOffYourDeskDay

January 11: Human Trafficking Awareness Day #HumanTraffickingDay

January 13: National Sticker Day #NationalStickerDay

January 14: World Logic Day #WorldLogicDay

January 15: National Hat Day #NationalHatDay

January 15: Martin Luther King, Jr. Day #MLKDay (third Monday of January)

January 15: Blue Monday

January 16: National Nothing Day #NothingDay

January 16: International Hot and Spicy Food Day #InternationalHotandSpicyFoodDay

January 17: Ditch Your Resolution Day #DitchYourResolutionDay

January 17: Judgment Day #judgementday

January 19: National Popcorn Day #NationalPopcornDay

January 18: Get to Know Your Customers Day #GetToKnowYourCustomersDay (Third Thursday of January)

January 20: National Cheese Lover’s Day #NationalCheeseLoversDay

January 21: National Hugging Day #NationalHuggingDay

January 23: National Pie Day #PieDay

January 23: Community Manager Appreciation Day #CMAD

January 24: National Compliment Day #NationalComplimentDay

January 25: Opposite Day #OppositeDay

January 27: National Chocolate Cake Day #ChocolateCakeDay

January 28: Data Privacy Day #PrivacyAware

January 29: National Puzzle Day #NationalPuzzleDay

February Social Media Holidays

February 2024 Social Media Holidays

February is known as a month rich in opportunities for Valentine’s Day promotions, engaging with Black History Month themes, and leveraging the leap into spring marketing strategies. Events that run for the entire month: LGBTQ+ History Month #LGBTHistoryMonth, Black History Month #BlackHistoryMonth.

February 2: Groundhog Day #GroundhogDay

February 4: World Cancer Day #WorldCancerDay

February 5: National Weatherperson’s Day #NationalWeatherpersonsDay

February 6: Safer Internet Day #SID2024

February 7: National Send a Card to a Friend Day #SendACardToAFriendDay

February 8: National Boy Scouts Day #BoyScoutsDay

February 9: National Pizza Day #NationalPizzaDay

February 10: Chinese New Year #lunarnewyear #chinesenewyear

February 11: International Day of Women and Girls in Science #WomenInScience

February 11: National Inventors’ Day #InventorsDay

February 11: Super Bowl LVI #SBLVI #SuperBowlSunday #SuperBowl

February 13: Galentine’s Day

February 13: World Radio Day #WorldRadioDay

February 13: Mardi Gras #MardiGras

February 14: Valentine’s Day #ValentinesDay

February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay

February 18: National Battery Day #NationalBatteryDay

February 19: Presidents’ Day #PresidentsDay (US)

February 19: Family Day (Canada, except Quebec)

February 20: World Day of Social Justice #SocialJusticeDay

February 20: National Love Your Pet Day #LoveYourPetDay

February 21: International Mother Language Day #IMLD

February 22: World Thinking Day #WorldThinkingDay

February 23: National Skip the Straw Day #SkipTheStrawDay

February 23: International Stand Up to Bullying Day #StandUpToBullying

February 24: World Bartender Day #WorldBartenderDay

February 25: National Clam Chowder Day #NationalClamChowderDay

February 26: Letter to an Elder Day #LetterToAnElderDay

February 27: International Polar Bear Day #InternationalPolarBearDay

February 28: Floral Design Day #FloralDesignDay

March Social Media Holidays

March 2024 Social Media Holidays

March offers diverse opportunities to engage with Women’s Day, capitalize on the energy of spring themes, and harness the excitement of events like Proposal Day.

March 1: National Wedding Planning Day #NationalWeddingPlanningDay

March 1: World Compliment Day #WorldComplimentDay

March 1: 🚫 Zero Discrimination Day #ZeroDiscriminationDay

March 1: Employee Appreciation Day #EmployeeAppreciationDay

March 2: Read Across America Day #ReadAcrossAmerica

March 3: Caregiver Appreciation Day #CaregiverAppreciationDay

March 3: World Wildlife Day #WorldWildlifeDay

March 4: National Backcountry Ski Day #NationalBackcountrySkiDay

March 4: National Grammar Day #NationalGrammarDay

March 6: National Frozen Food Day #NationalFrozenFoodDay

March 6: National Dress Day #NationalDressDay

March 7: National Cereal Day #NationalCerealDay

March 8: International Women’s Day #InternationalWomensDay

March 9: Barbie Day #BarbieDay

March 9: National Crab Meat Day #NationalCrabMeatDay

March 10: Harriet Tubman Day #HarrietTubmanDay

March 11: World Plumbing Day #WorldPlumbingDay

March 12: Plant a Flower Day #PlantAFlowerDay

March 13: National K9 Veterans Day #NationalK9VeteransDay

March 14: National Potato Chip Day #NationalPotatoChipDay

March 14: World Kidney Day #WorldKidneyDay

March 14: Pi Day #PiDay

March 15: World Consumer Rights Day #WorldConsumerRightsDay

March 15: World Sleep Day #WorldSleepDay

March 16: 🐼 Panda Bear Day #PandaBearDay

March 17: St. Patrick’s Day #StPatricksDay

March 18: ♻️ Global Recycling Day #GlobalRecyclingDay

March 19: National Poultry Day #NationalPoultryDay

March 20: World Oral Health Day #WorldOralHealthDay

March 20: International Day of Happiness #InternationalDayofHappiness

March 21: World Down Syndrome Day #WorldDownSyndromeDay

March 22: World Water Day #WorldWaterDay

March 23: National Puppy Day #NationalPuppyDay

March 23: World Meteorological Day #WorldMeteorologicalDay

March 24: National Cheesesteak Day #NationalCheesesteakDay

March 24: National Cocktail Day #NationalCocktailDay

March 26: National Spinach Day #NationalSpinachDay

March 27: World Theatre Day #WorldTheatreDay

March 29: National Vietnam War Veterans’ Day #NationalVietnamWarVeteransDay

March 29: National Mom and Pop Business Owners Day #NationalMomPopBusinessOwnersDay

March 30: Doctors’ Day #DoctorsDay

March 31: National Clams on the Half Shell Day #NationalClamsOnTheHalfShellDay

March 31: International Transgender Day of Visibility #TransDayofVisibility

April Social Media Holidays

April 2024 Social Media Holidays

April is a month for leveraging spring themes, engaging with Earth Day initiatives, and tapping into the fresh start sentiment that comes with the onset of warmer weather.

April 1: April Fool’s Day #AprilFoolsDay

April 2: World Autism Awareness Day #WorldAutismAwarenessDay

April 2: National DIY Day #NationalDIYDay

April 3: World Party Day #WorldPartyDay

April 4: Tell a Lie Day #TellALieDay

April 5: National Flash Drive Day #NationalFlashDriveDay

April 5: Walk to Work Day #WalkToWorkDay

April 6: National Student-Athlete Day #NationalStudentAthleteDay

April 6: National Carbonara Day #NationalCarbonaraDay

April 7: National Beer Day #NationalBeerDay (US)

April 7: World Health Day #WorldHealthDay

April 10: Siblings’ Day #NationalSiblingsDay

April 11: 🐾 National Pet Day #NationalPetDay

April 12: Grilled Cheese Sandwich Day #GrilledCheeseDay

April 12: International Lawyers’ Day (#InternationalLawyersDay)

April 13: International Plant Appreciation Day #PlantAppreciationDay

April 13: National Scrabble Day #NationalScrabbleDay

April 14: National Gardening Day #NationalGardeningDay

April 15: National Laundry Day #NationalLaundryDay

April 15: Tax Day #TaxDay

April 16: National Librarian Day #NationalLibrarianDay

April 17: National Cheese Ball Day #NationalCheeseBallDay

April 18: National Lineman Appreciation Day #NationalLinemanAppreciationDay

April 20: 420 #420

April 20: Volunteer Recognition Day #VolunteerRecognitionDay

April 21: Kindergarten Day #KindergartenDay

April 22: 🌎 Earth Day #EarthDay

April 23: National Picnic Day #NationalPicnicDay

April 24: World Laboratory Day #WorldLaboratoryDay

April 24: Pigs in a Blanket Day #PigsInABlanketDay

April 25: National Mani and Pedi Day #NationalManiPediDay

April 25: World Penguin Day #WorldPenguinDay

April 28: National Superhero Day #NationalSuperheroDay

April 29: International Dance Day #InternationalDanceDay

April 30: Independent Book Store Day #IndependentBookStoreDay

April 30: International Jazz Day #InternationalJazzDay

April 30: Healthy Kids Day #HealthyKidsDay

May Social Media Holidays

May 2024 Social Media Holidays

May presents opportunities to connect with Mother’s Day campaigns and engage with themes around graduation and the onset of summer.

May 1: May Day #MayDay

May 3: National Space Day #SpaceDay

May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou

May 4: National Fitness Day #NationalFitnessDay

May 5: Cinco de Mayo #CincoDeMayo

May 6: International No Diet Day #NoDietDay

May 6-10: Teacher Appreciation Week #TeacherAppreciationWeek

May 9: National Moscato Day #NationalMoscatoDay

May 10: National Small Business Day #SmallBusinessDay

May 11: Twilight Zone Day #TwilightZoneDay

May 11: Fair Trade Day #FairTradeDay

May 12: 👩‍👧‍👦 Mother’s Day #MothersDay

May 12: International Nurses Day #InternationalNursesDay

May 15: International Family Day #FamilyDay

May 17: National Graduation Tassel Day #GraduationTasselDay

May 17: International Day Against Homophobia, Transphobia, and Biphobia #IDAHOT

May 17: World Baking Day #WorldBakingDay

May 18: 💉 National HIV Vaccine Awareness Day #HIVVaccineAwarenessDay

May 18: International Astronomy Day #InternationalAstronomyDay

May 18: International Museum Day #MuseumDay

May 18: Visit Your Relatives Day #VisitYourRelativesDay

May 20: National Rescue Dog Day #RescueDogDay

May 22: International Day for Biological Diversity #BiodiversityDay

May 22: World Goth Day #WorldGothDay

May 22: World Paloma Day #WorldPalomaDay

May 23: Lucky Penny Day #LuckyPennyDay

May 23: World Turtle Day #WorldTurtleDay

May 24: National Asparagus Day #NationalAsparagusDay

May 24: National Road Trip Day #RoadTripDay

May 25: National Missing Children’s Day #MissingChildrensDay

May 25: Tap Dance Day #TapDanceDay

May 26: National Heat Awareness Day #HeatAwarenessDay

May 27: National Sunscreen Day #SunscreenDay

May 27: Memorial Day #MemorialDay (US)

May 28: National Hamburger Day #HamburgerDay

May 30: National Creativity Day #CreativityDay

May 31: National Smile Day #SmileDay

May 31: 🚭 World No Tobacco Day #NoTobacco

June Social Media Holidays

June 2024 Social Media Holidays

June is a month to capitalize on summer-themed campaigns, celebrate Father’s Day, and engage with Pride Month initiatives, reflecting diversity and inclusion.

June 1: Dinosaur Day #DinosaurDay

June 1: Global Day of Parents #GlobalDayOfParents

June 1: National Olive Day #OliveDay

June 2: World Running Day #WorldRunningDay

June 2: National Doughnut Day #NationalDoughnutDay

June 3: 🚲 World Bicycle Day #WorldBicycleDay

June 3: World Cider Day #WorldCiderDay

June 4: National Cheese Day #NationalCheeseDay

June 5: 🌏 World Environment Day #WorldEnvironmentDay

June 6: National Higher Education Day #HigherEducationDay

June 7: National Donut Day #NationalDonutDay

June 8: World Oceans Day #WorldOceansDay

June 8: National Best Friends Day #BestFriendsDay

June 10: Herb and Spices Day #HerbAndSpicesDay

June 10: National Iced Tea Day #IcedTeaDay

June 11: National Corn on the Cob Day #CornOnTheCobDay

June 14: 🩸 World Blood Donor Day #WorldBloodDonorDay

June 14: National Flag Day #FlagDay

June 15: Global Wind Day #GlobalWindDay

June 16: National Fudge Day #FudgeDay

June 17: Nursing Assistants Day #NursingAssistantsDay

June 18: International Sushi Day #SushiDay

June 19: Juneteenth (US) #Juneteenth

June 20: 🦅 National American Eagle Day #AmericanEagleDay

June 20: World Refugee Day #WorldRefugeeDay

June 21: 🧘 International Yoga Day #InternationalYogaDay

June 21: National Selfie Day #NationalSelfieDay

June 21: World Music Day #WorldMusicDay

June 22: National HVAC Tech Day #NationalHVACTechDay

June 25: Global Beatles Day #BeatlesDay

June 27: 🩺 National HIV Testing Day #HIVTestingDay

June 27: National PTSD Awareness Day #PTSDAwarenessDay

June 28: Insurance Awareness Day #InsuranceAwarenessDay

June 30: Social Media Day #SMDay, #SocialMediaDay

July Social Media Holidays

July 2024 Social Media Holidays

July is a month to capitalize on summer activities and themes, engage with Independence Day promotions in the USA, and harness the vacation mindset for travel and leisure-related campaigns.

July 1: Canada Day #CanadaDay

July 1: International Joke Day #InternationalJokeDay

July 3: International Plastic Bag Free Day #PlasticBagFreeDay

July 4: Independence Day (US) #July4th

July 6: International Kissing Day #InternationalKissingDay

July 7: World Chocolate Day #WorldChocolateDay

July 10: National Pina Colada Day #NationalPinaColadaDay

July 12: 🥧 Pecan Pie Day #PecanPieDay

July 14: Shark Awareness Day #SharkAwarenessDay

July 17: World Emoji Day #WorldEmojiDay

July 18: World Listening Day #WorldListeningDay

July 20: National Moon Day #NationalMoonDay

July 22: Mango Day #MangoDay

July 26: ♿ Disability Independence Day #DisabilityIndependenceDay

July 27: National Refreshment Day (Fourth Thursday) #NationalRefreshmentDay

July 29: International Tiger Day #InternationalTigerDay

July 30: International Friendship Day #DayOfFriendship

July 31: National Avocado Day #NationalAvocadoDay

August Social Media Holidays

August 2024 Social Media Holidays

August is a key month for back-to-school campaigns, capitalizing on the peak of summer activities and starting to transition into early autumn marketing strategies.

August 1: World Wide Web Day #WorldWideWebDay

August 4: Chocolate Chip Cookie Day #ChocolateChipCookieDay

August 4: National Sister Day #NationalSisterDay

August 8: International Cat Day #InternationalCatDay

August 9: Book Lovers’ Day #BookLoversDay

August 10: 💤 National Lazy Day #NationalLazyDay

August 11: Son and Daughter Day #SonAndDaughterDay

August 12: International Youth Day #YouthDay

August 14: National Financial Awareness Day #FinancialAwarenessDay

August 15: 😌 Relaxation Day #RelaxationDay

August 16: Tell a Joke Day #TellAJokeDay

August 17: National Nonprofit Day #NationalNonprofitDay

August 19: World Photo Day #WorldPhotoDay

August 20: National Radio Day #NationalRadioDay

August 20: World Mosquito Day #WorldMosquitoDay

August 24: National Waffle Day #NationalWaffleDay

August 26: National Dog Day (US) #NationalDogDay

August 26: 👩‍⚖️ Women’s Equality Day #WomensEqualityDay

August 30: National Grief Awareness Day #NationalGriefAwarenessDay

September Social Media Holidays

September 2024 Social Media Holidays

September marks a period of transition with back-to-school campaigns in full swing and the start of autumnal themes. Businesses start prepping for the upcoming holiday marketing season, making it a crucial month for strategic planning and targeted promotions.

September 1: World Letter Writing Day #WorldLetterWritingDay

September 2: Labor Day #LaborDay

September 8: International Literacy Day #LiteracyDay

September 10: National Grandparents Day #NationalGrandparentsDay

September 16: National Guacamole Day #NationalGuacamoleDay

September 17: Citizenship Day (US) #CitizenshipDay

September 21: World Alzheimer’s Day #WorldAlzheimersDay

September 21: International Day of Peace #PeaceDay

September 22: Business Women’s Day #BusinessWomensDay

September 25: National Women’s Health and Fitness Day #WomensHealthAndFitnessDay

September 30: International Podcast Day #InternationalPodcastDay

October Social Media Holidays

October 2024 Social Media Holidays

Ah, October – the month where marketers and businesses dive into the colorful world of autumn themes, get creative with Halloween campaigns and start the buzz for early holiday shopping. It’s a month full of vibrant opportunities and playful strategies!

October 1: ☕ International Coffee Day #InternationalCoffeeDay

October 1: World Vegetarian Day #WorldVegetarianDay

October 4: World Smile Day #WorldSmileDay

October 5: International Teachers Day #WorldTeachersDay

October 9: Fire Prevention Day #FirePreventionDay

October 9: Indigenous Peoples’ Day #IndigenousPeoplesDay

October 10: World Mental Health Day #WorldMentalHeathDay

October 14: National Dessert Day #DessertDay

October 14: Thanksgiving (Canada) – second Monday #CanadianThanksgiving

October 15: Hispanic Heritage Month ends #HispanicHeritageMonth

October 16: World Food Day #WorldFoodDay

October 17: National Pasta Day #PastaDay

October 25: International Artist Day #ArtistDay

October 26: National Pumpkin Day #PumpkinDay

October 29: National Cat Day (US) #NationalCatDay

October 31: 🎃 Halloween #Halloween

November Social Media Holidays

November 2024 Social Media Holidays

November rolls in with a cozy, autumnal vibe, offering businesses and marketers a prime time for Thanksgiving campaigns, gearing up for Black Friday sales, and ramping up those heartwarming holiday season promotions.

November 1: National Authors’ Day #NationalAuthorsDay

November 1: World Vegan Day #WorldVeganDay

November 8: STEM Day #STEMDay

November 8: National Cappuccino Day #CappuccinoDay

November 9: World Freedom Day #WorldFreedomDay

November 11: 🎖️ Veteran’s Day #VeteransDay

November 14: World Diabetes Day #WorldDiabetesDay

November 15: ♻️ America Recycles Day #AmericaRecyclesDay

November 16: International Day for Tolerance #ToleranceDay

November 19: National Entrepreneurs Day #EntrepreneursDay

November 20: Transgender Day of Remembrance #TransDayOfRemembrance

November 21: World Television Day #WorldTelevisionDay

November 21: World Hello Day #WorldHelloDay

November 28: 🦃 Thanksgiving (US) #Thanksgiving

November 29: Black Friday #BlackFriday

December Social Media Holidays

December 2024 Social Media Holidays

And then comes December, the grand finale of the year for marketers and businesses. It’s a festive whirlwind of holiday season campaigns, end-of-year sales, and a time to connect with customers through the spirit of giving and celebration. As we wrap up, December stands as a testament to the year’s efforts and sets the stage for a new beginning in the marketing world.

December 1: World AIDS Day #WorldAIDSDay

December 2: Cyber Monday #CyberMonday

December 3: International Day of Persons with Disabilities #IDPD

December 4: National Cookie Day #NationalCookieDay

December 5: International Volunteer Day #InternationalVolunteerDay

December 10: Human Rights Day #HumanRightsDay

December 17: 🍁 National Maple Syrup Day #NationalMapleSyrupDay

December 24: 🎄 Christmas Eve #ChristmasEve

December 25: 🎁 Christmas Day #ChristmasDay

December 26: Boxing Day (Canada) #BoxingDay

December 26: Kwanzaa Day 1 (lasts through January 1) #Kwanzaa

December 28: Call a Friend Day #CallAFriendDay

December 31: 🎉 New Year’s Eve #NYE #NewYearsEve

4 Next Steps to Effectively Use Your Social Media Holiday Calendar

Now that you’re well-versed with all the holidays, observances, and awareness days, what’s the next step?

Seize the opportunity to engage with your audience by crafting impeccable posts tailored to these special occasions.

It’s not that easy, though.

Everyone will be doing it, even your competitors, when it comes to holiday posting. That’s why you must take several steps to ensure your content aligns with the holidays and resonates with your audience.

Here are the next steps you should consider:

1. Chart Out a Content Plan

After choosing the relevant holidays, start planning your content around them. Decide which type of content you will be creating. Is your post going to be an image, video, or text?

You also need to figure out how you are going to connect your brand with that certain holiday and determine the specific message you aim to convey for each occasion.

2. Know the Right Social Media Specs

It’s a no-brainer that you need to create visually appealing graphics, images, or videos tailored to each holiday if you want to stand out from the crowd.

But something marketers forget in a hurry is that every platform has different sizes and specs for images and videos. That’s why knowing the right specification is important.

You can’t risk publishing images and videos that appear stretched and cropped. You can refer to our guide on social media image sizes guide and video sizes guide to always post right-sized posts.

3. Craft Compelling Captions and Relevant Hashtags

Creating amazing visuals is not enough; you need to write compelling captions as well. Your caption plays a major role in driving users to take action.

The role of caption becomes more important when posting on awareness days. A killer caption can turn your post into something that really speaks to your followers, showing them you care about the cause.

So, take a second to ensure your caption chimes with that holiday vibe and hits just the right note.

On the other hand, hashtags play a vital part in increasing the visibility of your post. You need to plan your hashtag marketing strategically.

Adding relevant hashtags lets your posts pop up when someone searches for that specific holiday or theme.


From general tags like #Thanksgiving to more specific and quirky ones like #UglySweaterDay, you need to thoughtfully add the hashtags, ensuring your posts get the attention they deserve.

4. Use a Social Media Scheduling Tool

You have probably found many holidays that align with your brand. That’s a good thing!

But the blessings come with their own challenges. It will be a herculean task to maintain a consistent posting schedule across multiple holidays.

Of course, our social media holiday calendar helps you pre-plan things, but executing these plans in advance is only possible through a social media scheduling tool.

You can use a social media scheduling tool like SocialPilot to schedule your posts in advance. This ensures that your content is posted at optimal times and you don’t miss out on any holiday.

SocialPilot’s scheduling calendar enables you to create and schedule days, weeks, and even a year’s social media holiday posts in one go.

social media content calendar
Agency Plan

Ready With Your Social Media Holiday Planning?

Holidays present an excellent opportunity to connect with your audience on social media.

Even audiences wait for their favorite brands to come up with discounts, giveaways, or contests, or they use the platforms to speak up on awareness days that resonate deeply with them.

That’s why having a social media holiday calendar for 2024 is like having a secret weapon. From official holidays, observances, and awareness days to those fun, out-of-the-box celebrations, we have packed every occasion in our calendar.

It’s time to add these holidays to your social media calendar and start making some content.

Happy posting!

About the Author

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Chandraveer Singh

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