Technology has been changing at a rapid pace in modern times. This is an important aspect that every business, from start-ups to large enterprises, need to take into consideration. Especially in a competitive landscape like social media promotion.
Social media marketing is not an easy task. It requires knowledge, dedication, and keeping up-to-date with the latest trends. You can easily create a Facebook page, post on your profile, or start a live stream on Instagram page. But without a proper strategy in place, you’re unlikely to develop a community for your brand.
Effective social media promotion connects your audience to your business on a deeper level. As businesses provide value to the users by delivering products and services, great social media campaigns add value to their day-to-day lives.
There may be times when you find your social media strategies difficult to manage or not leading to an increase in revenue.You might see your competitors succeeding with large followings, high engagement posts, and overall sales, while you are struggle to get noticed by users.
These factors may force you to think - Why am I not achieving the same through my digital marketing strategy? There might be possibility that your campaigns are good. But, due to certain factors its not giving good results. Here we are discussing a few strategies that will help you in overcoming these factors, and make your Social Media campaign sing.
1. Upload content outside of business hours
It’s not feasible to do promotion when your users are busy working at office. Your content will attract more eyeballs when your audience is at home before or after work. You can easily schedule posts at the optimal time with tools like SocialPilot.
Although, some potential customers might be on social networking sites while at work (e.g. during lunch). They are more likely to use it while commuting, or after having dinner with their family. By using social media around others, it can also play a role in word of mouth promotion. This will increases the chances of noticing your product, browsing your site, and sharing.
2. Publish high-quality & authentic content
Posting content on the social media platform at regular intervals plays an important role in generating traffic, and for increasing sales. Create a posting schedule, and stick to it.
Posting high quality, authentic, and generally helpful content showcases your brand in a positive light. This encourages potential users to keep visiting your social media (and website) to follow your content.
Pro Tip: Finding it hard to come up with relevant and valuable content all the time? There are various ways of creating content in these scenarios. You can hire an agency or interns to help with content creation. If you have any blog posts or videos, consider re-purposing them into smaller bite-sized pieces. For example, consider creating images of quotes from a recent blog post.
3. Reward your most loyal fans
The best way to attract more followers is to listen to their needs and engage with them on regular basis. Look for users who actively provide suggestions or feedback. Encourage them to participate in various product discussions, and reward them for their input. Rewarding your customers by keeping them in the loop can increase your sales. You can host giveaways, contests to better engage with your customers. This will also help in getting user generated content, reviews and free promotion.
4. Research your competitors
What was the first step you took when launching your business? If you’re a savvy entrepreneur, then you would have researched the market to understand the product demand. It is also good to see what your competition is doing in the marketplace.
A successful strategy will fail without proper research. We would recommend to create a list of the competitors, and study their social media strategies. What kind of posts do they create, and what’s their branding strategy? Also, analyse their operations, customer support, and interactions. Try to understand what practices work well for them. Then go ahead and do these things in even better manner.
5. Make use of promotional keywords
People tend to get attracted to keywords like: “Free”, “offers”, “discount”, “giveaways” and “sale”.If you incorporate these words appropriately in the posts, they can play an important role in increasing the sales for your brand. Although, make sure the content on your social media matches to that of your website.
These types of promotional offers usually work best during holidays and other big events. While these keywords can supercharge your sales, be careful not to overdo it. Don’t forget to focus on tip #2 by regularly publishing high-quality and authentic content.
6. Focus on driving traffic to your website
If you create content and nobody sees it, what’s the benefit of all that effort?
That’s where promotion comes in! Test out different posts to see what resonates best with your audience. Is it images, videos, carousels, or stories? Maximize the number of people who view the content to help grow your website traffic. Consider collaborating with other influencers in your niche. Create a social media contest that encourages your audience and their friends to follow you. Testing new ideas is essential.
7. Keep up with the latest trends
It is your job to stay on top of the latest trends and changes in social media channels. New product features are regularly released. By being an early adopter, you can find ways to stand out and promote your brand more efficiently. Some examples are:
- Live video contents
- Instagram stories
- Messaging chatbots
It is also important to keep up-to-date with algorithm changes on each platform. It is a difficult task, but the benefits are well worth your time. The use of these tactics is mandatory to create a winning strategy.
8. Create a Hashtag to Engage with Customers
Customer testimonials play a very significant role in social media. Yet, searching for recommendations that fit into a tweet or social media post can be a difficult task. Consider creating a hashtag precisely for that purpose. For example, if you are running a recycling business, you can create a hashtag #CleanTheEarth.
Inspire your customers to share their stories and interactions with your brand by using the hashtag. You can then repost their content to share it with your fans.
9. Be innovative with Videos on Instagram
Videos shared on Instagram act as an amazing way to get users’ attention. They can tell a story and showcase things like new products, branding, and customer testimonials. Thus, effectively capturing and retaining the attention of the users.
10. Include social icons on your website
Adding social icons to your website is a great way to raise awareness for your social media. They make it easier for customers to find and follow you. Make your icons stand out by incorporating your brand colors into them. This consolidates them well into your existing website theme.
11. Generate content as Infographics
If you have a long piece of content, consider turning it into an infographic. Design it with a tool like Canva, and then link it to your blog post or profile, where customers can learn more about it.
Many people find it easier to consume content in visual form. Infographics are a simple way of adding value. They are also easily shareable, making this a simple yet effective social media strategy.
12. Host guest interviews
It is a good idea to host a discussion with other influencers on Instagram or Twitter. One way to do this is by using Twitter chats (also known as the Twitter party). Select a hashtag and chat with other influencers in your industry. It will help you increase engagement and grow your follower base.
13. Generate sales through social media
Today, few millennials have the time to drive to the retail stores for regular shopping. Especially when they can buy the same products online (often at lower prices).
Tools like Shopping on Instagram are making it easier than ever for users to shop directly from their social feeds. Tag your products for sale, and direct users to a quick website checkout experience.
14. Support a charity
Customers love socially conscious businesses.. You can make use of social media to promote noteworthy causes or share information about various charities. Better yet, hold a contest where you donate to a selected charity in exchange for engagement with your social media page.
15. Design a memorable character
Does your business have a logo, mascot, or perhaps a pet that represents your business? You can use that as a recurring character on your social media. This will help supporters to recognise and connect with your brand. Also, it would help customers relate with you better creating a sense of familiarity.
Social media strategies help to engage with your potential audience. If you don’t offer value to your audience, then you are unlikely to see good results. With the growth of social media and the benefits it offers, it has become a difficult task to manage.
Always make your followers a top priority, and ensure that your strategies align with their interest. Keep up with changing trends to make the most of your social media. And, follow the above-mentioned ideas, to be able to grow your audience and achieve your business goals.