The Complete Social Media Video Sizes Cheat Sheet

Video content rules the realm of social media. Videos impact the heart (emotions) and mind (thinking) of people and therefore, they drive engagement like crazy. And it’s not just the quality that matters, the specifications, and dimension of your social media videos are equally important.

social media scheduling

That’s phenomenal!

The ideal video sizes on every platform are frequently updated in lieu of various social media marketing trends and other factors.

Therefore, I bring you the latest social media video sizes cheat sheet for the major social media networks.

1. Facebook

45% of people watch more than an hour of Facebook or YouTube videos a week

There are numerous types of videos that can be shared on Facebook, each has a different dimension.

Shared Video Posts

Shared videos ‘autoplay’ in your News Feed. You see them all the time on your News Feed.

Shared videos are the most common form of videos on Facebook. These are the videos shared by your friends and marketers. Shared videos have an orientation of either landscape or portrait.

best time to post on Facebook

 Facebook Shared Video Specifications

    • Video Dimension: 1080 x 1920 (Landscape and Square)
    • Aspect ratio for landscape: 16:9
    • Aspect ratio for portrait: 9:16
    • File Size: 4 GB (max)
    • Video Lenght: 4 Hours (max)
    • For mobiles, the aspect ratio is 2: 3 for both video orientations.
    • Find more information at Facebook help center

360° Videos

Facebook sure gives priority to the 360° videos, though they appear organically in the Facebook Feeds.

Record the video in 360° format, click the advanced tab, and set your default point of view and click the 360 Controls tab.

Users can get an elaborate 360° view of your videos by scrolling the cursor with a touch on their device. 

facebook-360.jpg

Facebook 360° Videos Specifications

    • Maximum Video Dimension: 4096 x 2048 pixels
    • Aspect Ratio 2:1
    • Maximum Length: ½ hour
    • Maximum File Size: 1.75 GB
    • Video with 360 metadata embedded
    • File Type: MP4 container
    • Find more details at Facebook Help Centre

Facebook Video Ads

Customers that view videos are 1.81X more likely to purchase than non-video viewers - Adobe

Advertisers are using videos in a big way on Facebook to market their products and brands. There are different types of Facebook ads and marketers have to be careful about getting the right specs of each one.

a. Desktop Newsfeed Link Video

The Facebook Desktop News Feed Link video IS similar to the shared videos as they live in the users feed and also appear in the right column of the Facebook timeline. These ads can either be square or in landscape dimensions.

facebook-desktop.jpg

Video Specifications

    • Video Dimension: 1280 x 720 pixels
    • Format: .MOV or. MP4 file
    • Landscape Aspect Ratio: 16:9
    • Square Aspect Ratio: 1:1
    • Duration: 120 minutes (max)
    • Video Size: 4 GB (max)
    • Find out more information at Facebook video ad centre

b. Carousel Video Ads

Carousel ads at 10 times more likely to get clicked compared to the static ads on Facebook

With carousel ads, brands can show multiple images before clicking a link. They are definitely a fun way of promotion and are predicted to become bigger in future, but it’s early to comment.

facebook-carousel-1.jpg

Video Specifications

    • Video Dimensions: 1080 x 1080 (Landscape and Square)
    • Square Aspect Ratio: 1:1
    • Max Video File Size: 4 GB
    • File Type: .MP4 and.MOV.
    • Video Length: 240 minutes (max)
    • Number of Cards: 2 to 10 (max)
    • Find more information at Facebook business centre

c. Collection Video Ads (for mobile)

The Collections ads are ideal for marketing products that come in different colors, like clothes and retail products.

facebook-collection.jpg

Video Specifications

    • Video Dimensions: 1200 x 628 (Landscape and Square)
    • Landscape Aspect Ratio: 16:9
    • Square Aspect Ration: 1:1
    • File Size: 4 GB (max)
    • Video Length: 120 mins (max)
    • Get more information at Facebook help centre

d. Canvas Video Ads

This form of paid content gives the users a great deal of information on swiping and scrolling the mobile device. These ads do not have any character and text limits.

facebook-canvas-01.jpg

Video Specifications

    • Video Dimensions: 1200 x 628 (Landscape and Square)
    • Landscape Aspect Ratio: 16:9
    • Square Aspect Ration: 1:1
    • File Size: 4 GB Max
    • Video Length: 120 mins max
    • Get more information at Facebook help centre

e. Slideshow Video Ads

With slideshow video ads, ad makers and businesses aim to reach their audience who have slow internet connections. Instead of a video, slideshows or photos are arranged.

facebook-slideshow.jpg

Video Specifications

    • Video Dimensions: 1200 x 720 (Landscape and Square)
    • Landscape Aspect Ratio: 16:9
    • Square Aspect Ration: 1:1
    • File Size: 4 GB Max
    • Video Length: 120 mins max
    • Get more information at Facebook help centre

2. Instagram

Instagram started video ads in 2015, and as of Q1 2017, about 5.2 million people viewed brand-created Instagram videos.

Interesting!

Advertising on Instagram is definitely worth investing in your resources. Let’s discuss the specifications of the various Instagram Ad videos.

Instagram Feed Videos

Grab your audience attention with captivating videos, while they scroll down their Instagram feeds. These videos are an interesting and fun way to keep the audience glued to your brand. The three different formats of Instagram videos are Square, vertical, and landscape.

instagram-feed-1.jpg

Video specifications

    • Video Dimensions: 1080 x 1080 pixels (max)
    • Lanscape Aspect Ratio: 1.9:1 
    • Square Aspect Ratio: 1:1
    • Vertical Aspect Ratio: 4:5
    • File Size: 4 GB (max)
    • Video Length: 60 seconds (max)
    • Find more information at Facebook business centre

Carousal Video Ads

The small dots below the image indicate that there are more than one images; creating a step-by-step tutorial detailing the product features and usage.

instagram-carousel.jpg

Video Specifications

    • Video Dimensions: 1080 x 1080 (max)
    • Aspect Ratio: 1:1
    • Video Length: 60 seconds (max)
    • File Type: .MP4 & .MOV
    • File Size: 4 GB (max)
    • Number of Cards: 2 to 10 (max)
    • Find more information at Facebook business centre

Instagram Stories Ads

Engage your audience with compelling stories using the Instagram stories feature. Instagram stories contain up to 6 images and they disappear after 24 hours from your Instagram feed.

instagram-story.jpg

Video Specifications

    • Video Dimension: 1080 x 1920
    • Aspect ratio: 9:16
    • File Size: 4 GB (max)
    • Video Length: 15 secs (max)
    • Find more information at Facebook business centre

3. Twitter

Currently valued at $16 billion, total ad engagements on Twitter are 91% year-over-year. The sports and the entertainment sector make extensive use of this platform for marketing their brand stories. Let’s check out their video specifications.

Twitter In-Feed Video

You can upload the in-feed video content in the landscape and portrait formats directly on Twitter. While these specific formats cannot be shared through YouTube and Vimeo links, Twitter provides easy ways of sharing organic content. For paid content videos ads too, you can use the same specs as follows.

twitter.jpg

Video Specification

    • Video Dimensions: 1280 x 1024 (max)
    • Aspect Ratio: 1:2:39 to 2:39:1
    • Video Length: 140 seconds (max)
    • File Type: .MP4 (web) and .MOV (mobile)
    • File Size: 512 MB (max)
    • Find more information at Twitter Help Centre

4. YouTube

More than 500 hours of videos are viewed on Youtube everyday

Youtube is a great channel for marketers to promote their brands through interesting videos. Let’s check out the basic requirements and technical specs for uploading video content to Youtube.

Standard YouTube Video

The best format which gives high-quality videos for uploading on Youtube, is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.

youtube.jpg

Video specifications

    • Video Dimensions: 3840 x 2160 (max)
    • Aspect Ratio: 16:9 or 4:3
    • Video Length: 12 hours (max)
    • File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
    • File Size: 128 GB (max)
    • Find more information at Google support centre

Note - All Youtube video ads have the same basic specifications. The only difference is the length of the specific videos.

Length of various Youtube video ads

    • Skippable video ads - max length is 12 hours( can be skipped after 5 seconds)
    • Non-skippable video ads - max length is 15-20 seconds( 30 seconds in some areas)
    • Mid-roll video ads - minimum length is 30 seconds
    • Bumper video ads - max length is 6 seconds

Display Ads

Display ads appear in the search results or in the right column when watching a Youtube video.

youtube-display.jpg

Video specifications

    • Video Dimensions: 300 x 250 (max)
    • Aspect Ratio: 16:9 or 4:3
    • Video Length: 12 hours (max)
    • File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
    • File Size: 128 GB (max)
    • Find more information at Google support centre

5. LinkedIn

While Linkedin has still not introduced many features for its video content campaigns, the number of executives who watch videos is growing rapidly.  About 54 % of senior work executives share video content with colleagues at least once a week. Linkedin still does not offer video ads, but video content on Linkedin is expected to grow in future.

LinkedIn Shared Videos

You can upload videos on Linkedin only in the form of shared videos.

Is that it?      

Well, no.

Linkedin gives you the option to share Youtube links in shared posts and in Linkedin Pulse articles.

linkedin.jpg

Video specifications

    • Video Dimensions: 4096 x 2304 (max)
    • Aspect Ratio: 1:2:4 or 2:4:1
    • Video Length: 10 mins (max)
    • File Type:  .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
    • File Size: 5 GB (max)
    • Find more information at LinkedIn Help Centre

6. Snapchat

Are you one of the billion viewers seeing videos on Snapchat?

A favorite with the younger generation, Snapchat has grown bigger than Twitter and Pinterest, though it is a much younger platform.

55% of Snapchat users report that they follow one or more brands or businesses on the platform

So if you want to leverage the power of Snapchat for your video marketing campaigns, you should also be aware of the video specifications.

10-Second Video

This video format is the basic way in which users communicate on the platform. Yet, as a marketer, you can post videos to showcase the products and latest events in your business.

Let’s get started.

snapchat-10_seconds.jpg

Video Specifications

    • Video Dimensions: 1080 x 1920
    • Aspect Ratio: 9:16
    • File Size: 32 MB (max)
    • Video Length: 3-10 seconds (max)
    • Get more information at Snapchat business help centre

Long-Form Video Ads

Long-form videos are the only format that Snapchat offers for paid ad formats. But, there are opportunities galore to add a video to Snapchat’s discovery option. You have to explore this social media network to ascertain how it can be best suited for your video ad campaigns.

snapchat-longform.jpg

 Video Specifications

    • Video Dimensions: 1080 x 1920
    • Aspect Ratio: 9:16 / 16:9
    • File Size: 1 GB (max)
    • Video Length (no max limit) : 15 seconds (minimum)
    • File Type: .MP4 or .MOV
    • Get more information at Snapchat business help centre

7. Pinterest

On Pinterest, users cannot upload their own videos, but they can share Youtube and Vimeo links. Pinterest offers two ad formats for a single video ad format.

Long-Form Video Ads

The two formats for Pinterest Promoted videos are - square and vertical. While they are almost the same, they have some unique dimensions.

pinterest.jpg

Video Specifications

    • Square Video Dimensions: 600 x 600
    • Vertical Video Dimensions: 600 x 900
    • Square Aspect Ratio: 1:1
    • Vertical Aspect Ration: 9:16
    • File Size: 2 GB Max
    • Video Length: 30 mins (max)
    • File Type: .MP4 and .MOV
    • Get more information at Pinterest Help Centre

171 Statistics to Plan a Successful Social Media Marketing Campaign

Wrap-up

Your video content specifications cheat sheet is ready.  Start designing your video content campaigns to leverage the power of social media network marketing.

We have compiled the video content specifications of all major social media platforms. If you think that we missed something, please let us know through comments.

 

Picture of Manisha Sukhyani

Manisha Sukhyani

Manisha Sukhyani is a Content Marketer at SocialPilot. She authors in-depth articles that teach users about how to grow traffic through social media marketing. She loves walking on a less traveled road.

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