Content Marketing Growth Hacks / Tips / Strategies

26 Best Social Media Marketing Tools for Teams & Agencies

Picture of Jagruti Bhargav

by Jagruti Bhargav

Well, by this time and age, there is not a single business that shall deny the importance of social media and having the best social media marketing tools in their war-chest. Now that social media runs this deep in our communication channel, how can we not include it in our marketing strategies, right?

Implementing multiple social media marketing strategies on a large scale requires a lot of time, effort, and resources. This is why social media teams and agencies are opting for smarter solutions. Automating the monotonous work helps you simplify, organize, and get better results.

How Can The Right Social Media Marketing Tool Help You?

  • To Keep Up with Social Engagement
  • To Build a Social Editorial Calendar
  • To Manage Multiple Social Pages
  • Simplifies The Content Curation Process
  • To Streamline Team Collaboration
  • To Monitor Relevant Keywords
  • To Manage Customer Relationships
  • To Analyze Social Performance
  • To Increase Social Accountability
  • Schedule Posts Ahead of Time
  • To Show Reports to Stakeholders
  • Monitor Keywords For Leads and Valuable Information
  • Manage SMM on the Go
  • Prove ROI To Superiors

We have created a comprehensive list of the 25 Best Social Media Management tools.
We have a quick brief to help you evaluate and decide the best-suited ones for all your needs. These tools will empower you in every possible way. From scheduling social posts, curate content, analyze social activities, manage influencer marketing to design visual content.

Which Are The Best Social Media Marketing Tools?

Social Media Scheduling Tools

1. SocialPilot

 

SocialPilot allows you to effortlessly automate your social media posts on various platforms, all in one place. SocialPilot assists you to create, plan, schedule, and publish your posts using advanced features, saving you time, marketing budget and resource efficiently.

Price - $50 for 5 Users

Free trial - 14 Days 

Social Calendar- Yes

Whitelabel Analytics Report - Yes

URL Shortener - Yes

Social Inbox - Yes

RSS Feed - Yes

Client Management Support - Yes

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram.

SocialPilot

2. Buffer

 

Buffer is a social media scheduling platform that helps you manage major social accounts. While it has a good user-interface is appreciated by its community of happy customers, teams like yours may find it to be expensive in the long run. To enjoy all Buffer features such as Buffer Reply and Buffer Analyze you will need a separate subscription.  

Price - $99 for 6 Users

Free trial - 7 or 14 Days 

Social Calendar- Yes

Whitelabel Analytics Report - No

URL Shortener - Yes

Social Inbox - Yes

RSS Feed - No

Client Management Support - No

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

3. Tailwind

 

Tailwind in case your team's or agency's primary focus is visual marketing on Pinterest and Instagram, only then this tool for you. It has some unique features like finding hashtags, monitoring trends, and sharing evergreen content that can save your team a lot of time and effort.

Price - $15 for 5 Tribes

Free trial - 14 Days 

Social Calendar- Yes

Whitelabel Analytics Report - No

URL Shortener - No

Social Inbox - No

RSS Feed - No

Client Management Support - No

Social Media Platforms Supported - Pinterest and Instagram.

4. Planable

 

Planable features are tailored for your small social media team. You can bring all your communication from email threads to this platform with its features like tagging and content feedback in real-time. 

Price - $99 for 7 Users

Free trial - 14 Days  

Social Calendar- Yes

Whitelabel Analytics Report - No

URL Shortener - No

Social Inbox - No

RSS Feed - No

Client Management Support - Yes

Social Media Platforms Supported - Instagram

5. Loomly

 

Loomly started off as a simple social media calendar that focused on content discovery, organization, and management. Now, they've added scheduling and publishing capabilities through an integration with Buffer. 

Price - $73 for 6 Users

Free trial - 15 Days  

Social Calendar- Yes

Whitelabel Analytics Report - No

URL Shortener - No

Social Inbox - No

RSS Feed - Yes

Client Management Support - No

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My Business and Instagram

Content Curation Tools

6. ShareIt

 

ShareIt is free content curation and discovery tool that helps you find the right content as well as share it seamlessly on your social. If you’ve hit a content block, ShareIt can help you with brainstorming ideas for your blog and social posts. It’s a fairly simple tool - just enter keywords and you get a curated list of relevant content. You can filter this list to see the most recent content.

Price - Free

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram

Bonus: ShareIt also helps you check for the content shared by your favorite influencers on their social - just enter their Twitter handle and hit search.

Free content curation tool

7. Feedly

 

Feedly If you read multiple publications, keep track of trending conversations on social, check on various blogs, explore new videos on YouTube to keep up with ongoing, Feedly is the app for you! Feedly Organizes all the web content to one platform. So, you and your team can organize this content and consume it in a manner that saves everyone’s time. It’s most popular features are shared feeds, third-party integrations (like Zapier), and multi-language content support.

Price - $18 for 1 User

Social Media Platforms Supported - Evernote, Slack, Trello, OneNote 365

8. Buzzsumo

 

Buzzsumo provides you with advanced options to filter curated lists, discover influencers, monitor social content, and analyze content trends on various social platforms. Buzzsumo also helps you discover the most popular questions posted on forums like Amazon, Reddit, Quora, etc. If you need powerful content discovery, curation, and insight features, Buzzsumo is your best bet.

Price - $179 for 10 Users

Free trial - 7 Days

Social Media Platforms Supported - Facebook, Twitter

9. Quuu

 

Quuu is a great option for your team if you don’t wish to spend time crafting and scheduling posts. You set Quuu to automatically share relevant content to your social accounts at specified intervals. Quuu does not have a scheduling platform of its own, hence it integrates with Buffer and HubSpot to publish content.

The tool has over 500 categories wherein you find content suggestions that are the most relevant to your niche. If you use Quuu Promote, your content will be suggested to other Quuu users following the same niche so they might share your content to their social.

Price - $19

Free trial - up to 1 social profile

Social Media Platforms Supported - Facebook, Twitter, and Instagram

10. Curata

Curata's intelligent Content Curation Software (CCS) improves your experience of curating content by constantly adapting your content preferences. It has a browser plugin that helps you curate content when you're surfing the internet, plus the capability of receiving content suggestions from your team member. 

Curata doesn’t just help you find the right content but share the relevant content on social, use it in emails, and publish it on your blog/website with its various integrations. For when you need to add your perspective to the curated content, Curata enables you to make changes to the content before you share or publish it. It also provides you with SEO and image suggestions.

Price - $5 to 500 depends

Free trial - --

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram

Social Media Analytics Tools

11. SocialPilot

 

SocialPilot helps you view analytics for your Facebook, Twitter, LinkedIn, and Pinterest accounts. It’s in-depth and comprehensive analytics reports gives you an overview of all essential metrics - engagement, top fans, best times to post, popular hashtags, and more.

To create a consistent brand experience, SocialPilot enables you to add your organization’s name and logo to the reports. Then, you can either export them or share them with your team and clients.

Price - $50 for 5 Users

Free trial - 14 Days 

Social Calendar- Yes

URL Shortener - Yes

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram.

12. Keyhole

 

Keyhole mainly focuses on hashtag tracking, keyword tracking, and listening for your connected social media profiles. Its dashboard displays real-time analytics and also helps your download it in PDF format. An added advantage of this tool is that you can discover the most relevant influencers in your niche by filtering the list with keywords, hashtags, and geographical location.

Price - $59 for 3 Brands

Free trial - 30 Days

Social Calendar- Yes

URL Shortener - No

Social Media Platforms Supported - Facebook, Twitter, LinkedIn

13. Audiense

 

Audiense is an advanced analytics tool with unique features like audience personality insights and audience segmentation. Their intelligent audience segmentation capability takes into consideration significant things like users (in your target audience) who have low engagement. This refines your audience segments and helps you target them better. Its personality insights capability helps you take a closer look at your audience’s behavior and mindset. 

Audiense has another product called Audiense Connect. This product helps you with all aspects of Twitter analytics - gain insights, competitive analysis, manage Twitter followers, chatbots, and more.

Price - $1500 for Unlimited Users

Free trial - None

Social Calendar- No

URL Shortener - No

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram

14. Brandwatch

 

Brandwatch is an advanced analytics tool that helps you get a better insight into your customers’ and audience’s mind with AI-powered insights, social listening, sentiment analysis, and reporting capabilities. This tool is apt for you if you are an agency dealing with big brands and handling all their marketing processes.

Brandwatch also helps you find micro-influencers in your niche, create visual data reports, and find relevant data with many filters. Brandwatch’s target audience comprises of agencies and enterprises. Hence, for small to medium brands, its pricing may seem steep.

Price -  $800 for Unlimited Users

Free trial - N/A

Social Calendar- Yes

URL Shortener - No

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram

15. Mention

 

Mention works as a community management tool for you by monitoring keywords, analyzing competitor’s strategies, and finding relevant influencers. One of the most popular features of Mention is its ‘alerts’ system. When you set to track a keyword, you get notified about its mentions in real-time.

What’s more, you can get summaries of your analytics delivered to your inbox every day. You have instant access to all your brand mention on the web, along with the ability to filter analytics to focus on certain metrics.

Price - $99 for 3 Users

Free trial - 14 Days

Social Calendar- Yes

URL Shortener - No

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram

16. Rebrandly

 

Rebrandly is a custom URL shortener that lets you shorten, brand and track every link that you create and share. With its detailed analytics feature. Its more advanced features include link retargeting, which is a technology that enables you to pixel anyone who clicks on your links, even if you're not sending them to your website, and traffic routing, which gives you the power to personalize your audience's journey based on their individual behavior.

Price - $69for Unlimited Users

Free trial - N/A

Social Calendar- Yes

URL Shortener - Yes

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram

Influencer Marketing Tools

17. Buzzsumo

 

Buzzsumo is popular for its content discovery, curation and analysis features, its influencer marketing capability equally useful. The tool helps you in the entire process of influencer marketing - right from discovering influencers with real social influence to reach out to them. You can review the content shared by an influencer to see if it matches your brand’s tone and message. Also, you can follow influencers directly from Buzzsumo so they get added to your Twitter lists.

You have the flexibility of exporting and sharing the influencer data with your team members. You can even maintain a list of all influencers your team needs to reach out to.

Price - $299 for 15 Users

Free trial - 7 Days

Social Media Platforms Supported - Facebook, Twitter

18. Upfluence

 

Upfluence is a tool that helps you at every stage of influencer marketing - looking for the right influencers, tracking your influencer campaigns, and measuring the success of your campaigns. This tool enables you to search for influencers on Instagram, Facebook, Twitter, YouTube, Pinterest, and blogs. Its smart filters help you narrow down the list as per the influencer’s location, language, metrics, and activities on social.

As for its campaign management capabilities, Upfluence helps you set your campaigns' budget, coordinate with the influencers throughout, and finally transfer the payment to them. If you run an agency that provides influencer marketing services to its clients, This tool can work wonders for you.

Price - $795 for 1 Users

Free trial - N/A

Social Media Platforms Supported - N/A

19. TapInfluence

TapInfluence's real-time dashboard helps you schedule posts, invite influencers to collaborate on assignments, and check the progress of each assignment. Its analytics gives you an edge by comparing your campaign performance with that of the industry's standards.

TapInfluence competes with Upfluence in terms of features, it has the added capabilities of an advanced search and content scheduling for your influencer campaigns. It not only helps you review the influencer’s reach and engagement rates but also gain insights about his/her audience - interests, brand affiliations, income, etc.

Price - On-demand

Free trial - N/A

Social Media Platforms Supported - N/A

20. NinjaOutreach

 

NinjaOutreach helps you find and reach out to influencers. This tool’s features are tailored for agencies that are looking to do influencer outreach in bulk. So, NinjaOutreach enables you to automate the entire process of creating emails and sending them to influencers. With its ready-to-use templates, you can save the time you currently spend in writing emails.

After you’ve sent all emails, you can see what worked with the open rate, click rate, and replies. This tool is perfect for teams and agencies that are looking for simple search and outreach features.

Price - $120 for 1 User

Free trial - N/A

Social Media Platforms Supported - N/A

Designing Tools

21. Canva

 

Canva is unarguably the most popular image creation and editing tool used by professionals across various industries. Its hundreds of templates for social posts, photo library, and icon library makes it easy to create compelling visuals.

While you can use Canva for free, its Pro account has advanced features for small businesses and agencies. For instance, it helps you create a brand kit so your team can maintain a consistent tone across all visuals. Also, it provides you with great animation and team collaboration features.

Price - $12.95 for 1 User

Free trial - 30 Days

Social Media Platforms Supported - Facebook, Twitter, Youtube, and Instagram

22. Lumen5

 

Lumen5 help you create short video format in minutes. Import your content and Lumen5 will convert it into a text video. You can customize font style and color as per your brand tone. Lumen5 also has a large library of images, GIFs, music, and short videos that you can just drag and drop to use for your video.

While this tool has a free plan, it has certain limitations when it comes to the quality of the video and number of videos (5 videos in free plan).

Price - $199

Free trial - 30 Days

Social Media Platforms Supported - Youtube

23. Fotor

 

Fotor is a great free online photo editor and design maker. It enables social marketers and businesses to create beautiful, specially designed ads, social media posts, and more for their targeted audience. You can edit photos, make a photo collage, and create designs.

It provides a wide range of photo effects and filters as well as design templates for social media including Twitter cover, Facebook cover, and YouTube Channel art.

Price - $8.9 

Free trial - N/A

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram

24. Animoto

Animoto works quite like Lumen5. It has a storyboard feature that enables you to drag and drop photos and videos directly. It also has a library of Getty images and videos. While Animoto has great templates for various themes, its customization features (style, speed, layout, text, etc.) are a little limiting.

Price - $94 for 3 User 

Free trial - 14 Days

Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram

25. Snappa

 

Snappa is a graphic design tool that helps you create and refine your images with a feature-rich photo editor. Its asset library gives you access to more than 1,00,000 photos and graphics. Want more? It enables you to import your brand’s fonts and organize all your designs into various folders.

This tool works great for teams as it helps you share all designs, assets, and folders with your team members.

Price - $30 for 5 Users

Free trial - limited for 1 user

Social Media Platforms Supported - Facebook, Twitter, Youtube, and Instagram

26. Visme

 

Visme is an all-in-one content creation with the mission to empower anyone to create beautiful designs no matter their design skill. Visme gives users the power to create visually appealing presentations, infographics, reports, social media graphics and so much more.

With a design interface that adjusts to the specific type of content you’re creating, free stock photos and vector icons, easy-to-use data visualization tools, premade templates and a drag-and-drop editor, you’ll be able to create beautiful designs in little to no time.

All templates and design elements are fully customizable, from color schemes to fonts to background images and more.

Check out the online design platform that will help solve all of your graphic design needs, and be sure to share your creations online with the hashtag #myvisme.

Price - $12 for 1 Users

Free trial - limited for 1 user

Social Media Platforms Supported - Facebook, Twitter, Youtube, LinkedIn and Instagram


Conclusion

Teams and agencies across the world realize the importance of having a robust social media marketing tech stack. Your decision about the right tools to use should depend on three factors: scalability, user-friendliness, and value for money. These factors ensure that you choose tools that grow with your team, increase efficiency, and save you time.

Picture of Jagruti Bhargav

Jagruti Bhargav

Marketing and Communication Strategist - SocialPilot. Avid digital marketer and a low-key fitness enthusiast.

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