Social media marketing can be complex and time-consuming, requiring careful planning at every step. For brands managing multiple platforms, this often means juggling several tasks that take up valuable time and resources.
To streamline efforts and improve efficiency, many teams are turning to specialized social media marketing software. These tools help automate repetitive tasks, allowing teams to focus on strategy and growth.
In this guide, we’ve segregated the top social media marketing software, organized by specific tasks they excel at. This breakdown makes it easier for you to find the right solution for your needs, whether it’s scheduling posts, tracking analytics, boosting engagement, or creating content.
Below are all the functions of social media marketing that you can scale and grow with the help of the right tools. :
- Tools for Scheduling and Automated Publishing
- Tools for Analytics and Reporting
- Tools for Team Collaboration
- Tools for Engagement
- Tools for Content Creation
- Tools for Social Listening
- Platform-Specific Social Media Marketing Tools
Let’s get started!
What Are Social Media Marketing Tools?
Social media marketing tools are designed to help businesses manage, analyze, and optimize their social media presence. These tools automate key tasks such as scheduling, content creation, and performance tracking, enabling marketers to streamline their processes and execute strategies more efficiently.
The main objective of these tools is to save time, enhance productivity, and provide data-driven insights to improve campaign effectiveness. By leveraging the right tools, businesses can engage their audience more effectively, run targeted campaigns, and measure their social media success.
These tools can be an integral part of the social media marketing strategy of your business, helping you with everything from creating content to analyzing performance, ensuring your strategies are data-backed and impactful.
Different Types of Social Media Marketing Tools
As listed above, social media marketing tools help businesses streamline tasks, improve engagement, and measure performance across platforms.
Below, we’ll cover the key types of tools that enhance every aspect of social media management.
Social Media Marketing Tools for Scheduling and Automated Publishing
These tools automate content scheduling across platforms, ensuring consistent posting without manual effort. SocialPilot, Hootsuite, CoSchedule, and Sprout Social help streamline content planning and posting schedules.
- SocialPilot: A social media management platform that offers bulk scheduling, multi-account management, and performance analytics. It helps streamline scheduling across all major social platforms.
- Hootsuite: Hootsuite lets you schedule, publish, and manage posts across multiple social media platforms from a single dashboard. It also provides analytics and team collaboration tools for streamlined social media management.
- CoSchedule: A marketing calendar tool that integrates scheduling and publishing with campaign tracking. It centralizes content planning and optimizes posting efficiency.
- Sprout Social: A tool that provides scheduling, social listening, and detailed reporting, allowing teams to manage content and monitor engagement from one place.
Social Media Marketing Tools for Analytics and Reporting
These tools help measure the effectiveness of campaigns through insights into audience behavior, engagement, and performance. Social Status, Buzzsumo, and Brand24 excel in tracking and reporting.
- Social Status: Offers multi-channel reporting and influencer campaign tracking. It automates the creation of performance reports to measure social media ROI.
- Buzzsumo: A content research tool that tracks trending topics, content performance, and competitor activity, making it essential for social media audits and social media analysis.
- Brand24: A real-time monitoring tool that tracks mentions, sentiment, and social conversations, helping businesses assess public perception and benchmark competitors.
Social Media Marketing Tools for Team Collaboration
These tools facilitate communication and coordination between teams managing social media accounts. ContentStudio, Productive, and Planable enhance team collaboration and content management.
- ContentStudio: A comprehensive platform for creating, scheduling, and analyzing content. It offers team collaboration features like task assignments and content approval workflows.
- Productive: A project management tool that enhances team collaboration with task management, communication, and real-time reporting for social media campaigns.
- Planable: A collaborative social media management tool that allows teams to plan, approve, and schedule content in a visual calendar.
Social Media Marketing Tools for Engagement
Engagement tools automate communication with audiences and manage interactions across DMs and in-mail campaigns. Sprinklr, Rytr, and Statusbrew help boost audience engagement, while SocialPilot’s Unified Inbox centralizes all messages for easier response management.
- Sprinklr: A customer experience platform that combines social media engagement with customer service. It allows teams to respond to messages, track interactions, and manage conversations.
- Rytr: An AI-powered writing tool that generates engaging social media posts and captions, enabling teams to automate their social media messaging at scale.
- Statusbrew: A social media engagement tool that provides a unified inbox, sentiment analysis, and automation features to manage interactions effectively.
Social Media Marketing Tools for Content Ideas and Creation
These tools assist in designing visuals, editing videos, and generating content. Curata, Canva, and Invideo help marketers create high-quality content quickly.
Additionally, in-built AI assistant tools, like AI Pilot within SocialPilot, can assist in content idea generation, suggesting optimized post ideas and captions based on your audience’s preferences.
- Curata: A content curation tool that helps teams discover, organize, and share relevant content, streamlining content management and distribution.
- Canva: A design tool that allows users to create eye-catching graphics, videos, and posts with easy-to-use templates and drag-and-drop features.
- Invideo: An online video editor that provides templates and tools to create engaging videos for social media platforms.
Social Media Marketing Tools for Social Listening
These tools track social media conversations, providing insights into public sentiment, brand mentions, and industry trends. Brandwatch, HypeAuditor, and Talkwalker are key for social listening.
- HypeAuditor: Primarily an influencer marketing tool, it also tracks audience sentiment and social media conversations to gauge brand performance and trends.
- Brandwatch: A digital consumer intelligence platform that provides social listening, analytics, and monitoring across various online channels.
- Talkwalker: A social listening and analytics tool that tracks brand mentions, sentiment, and trends across social media and the web.
Platform-Specific Social Media Marketing Tools
These tools are designed to optimize strategies for each platform’s unique features, enhancing engagement and performance.
- Facebook Marketing Tools: Optimize ads, track performance, and schedule content to boost engagement on Facebook.
- Instagram Marketing Tools: Plan, schedule, and track content to grow followers and refine Instagram strategies.
- TikTok Marketing Tools: Manage ads, create content, and target audiences for better engagement on TikTok.
- LinkedIn Marketing Tools: Schedule posts, generate leads, and track performance for B2B engagement on LinkedIn.
- Twitter Marketing Tools: Schedule tweets, track hashtags, and engage with followers in real-time on Twitter.
- YouTube Marketing Tools: Optimize video creation, SEO, and engagement to grow a YouTube audience.
- Pinterest Marketing Tools: Schedule pins, track engagement, and optimize content to drive traffic on Pinterest.
How We Select the Best Social Media Marketing Tools:
Our process for curating the best social media marketing tools is grounded in comprehensive research and analysis. We carefully assess each tool based on platform compatibility, automation features, content creation and visualization capabilities, and analytics.
Additionally, we focus on collaboration options, pricing models, scalability, and most importantly, user experience. We also consider real user reviews to understand how these tools perform in real-world marketing environments. By combining expert insights with feedback from actual users, we ensure the tools we recommend help marketers make informed decisions and drive business growth effectively.
19 Best Social Media Marketing Tools for 2025
The table below summarizes leading social media marketing tools, helping you identify the most suitable option for your needs, without stretching your budget.
 SocialPilot |
 Sprout Social |
 ContentStudio |
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|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $199/Month | Starts at $49/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Small Teams & Marketing Agencies |
| Social Profiles | 7 | 5 | 10 |
| Ease of Use | |||
| Support | |||
| Publishing | |||
| Bulk Scheduling | 500 Posts | 350 Posts |  |
| Smart Queues | |
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| Repeat Post | Very easy |
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| First Comment | |
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| Audience Targeting | |
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| Content Planning & Creation | |||
| Content Library | |
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| Calendar View | Easy to read |
Overwhelming |
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| Custom Call-To-Actions | |
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| AI Assistant | |
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| Holiday Calendar | |
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| Location Tagging | |
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| Instagram Collab Posts | |
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| Engagement | |||
| Social Inbox | Unified inbox |
Complex |
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| Reply to Reviews & Queries | |
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| Reply to DMs & Comments | |
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| Analytics | |||
| Detailed Social Media Analytics | Easy to read |
Complex |
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| Auto-Schedule Report Sharing to Clients | |
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| Custom Report Builder | |
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| Team and Client Collaboration | |||
| Client Management | |
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| Approval-on-the-go | |
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| Approval Workflows | Advanced |
Tracking glitches |
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| Per Post Multi-User Collaboration | |
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| White Labeling | |||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Learn More | Learn More | ||
Social Media Marketing Tools for Scheduling and Automated Publishing
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5 (G2), 4.4 (Capterra)
Apps:
Web version, Android, iOS apps, Chrome, Firefox, and Edge web extensions
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, and Google Business ProfileFacebook, Instagram, X (Twitter), LinkedIn, TikTok, Threads, Bluesky, YouTube, and Google Business Profile
Key Features:
- Multi-Platform Scheduling: Effortlessly schedule posts across various social media platforms from a single dashboard, ensuring consistent content delivery.
- AI-Powered Scheduling: Utilize AI to determine optimal posting times, enhancing reach and engagement without manual intervention.
- Bulk Scheduling: Upload a CSV file to schedule up to 500 posts at once, streamlining content planning for agencies and teams.
- Content Calendar: Visualize your posting schedule with a drag-and-drop calendar, simplifying content management and planning.
- Queue Templates: Create reusable post queues to maintain consistent content flow across different accounts and campaigns.
- Best Time to Post Suggestions: Provides personalized posting times for your account, based on your audience’s activity and engagement insights.
- Approval Workflow: Implement an approval system where team members can review and approve posts before they go live, ensuring quality control.
- First Comment Scheduling: Schedule the first comment alongside your post, ideal for adding hashtags or additional information.
- Hashtag Generator: Automatically generate relevant hashtags to increase the discoverability of your posts.
- Content Library: Store and organize your content in a centralized library for easy access and reuse.
- Analytics and Reporting: Monitor the performance of your scheduled posts with detailed analytics, helping to refine future strategies.
- Unified Inbox: Centralize all messages and comments from multiple platforms to manage audience interactions efficiently.
Strengths
- User-Friendly Interface: SocialPilot offers an intuitive dashboard that simplifies scheduling and managing posts across multiple platforms, making it easy for all users.
- Bulk Scheduling: The platform allows scheduling up to 500 posts at once via CSV uploads, making it ideal for businesses with large social media calendars.
- Multi-Platform Integration: SocialPilot supports major social networks like Facebook, Instagram, LinkedIn, and Twitter, enabling centralized social media management.
Kathleen M.
Everything about SocialPilot makes scheduling your content from articles to post easy. The formatting of your calendar and scheduled activities with multiple social accounts could not be more clear or intuitive. If you are an entrepreneur, a small to medium business, or just an individual who wants to schedule their content, SocialPilot is a no-brainer and the price point is perfect. I use SocialPilot to manage 8 accounts and once a week I can load everything in and have it work with all of my social channels – integration and implementation could not be easier.
Areas to Improve
- Limited Instagram Features: There are some limitations with Instagram integration, particularly for features like Stories and Reels, affecting overall functionality.
- Occasional Account Linking Issues: Users sometimes face difficulties reconnecting social media accounts, which can disrupt scheduling and require troubleshooting.
- Lack of Grid View: The platform doesn’t offer a grid view to visualize Instagram feed layout.
Verified User in Marketing and Advertising
Honestly, there is not much I dislike….once in a while profiles need to be reconnected. But maybe that happens on all platforms?
What’s the Standout Feature of SocialPilot:
The standout feature of SocialPilot is its AI-powered scheduling, which integrates ChatGPT for automated content creation and publishing. With bulk scheduling, users can schedule up to 500 posts at once, streamlining the social media management process across multiple platforms.
About SocialPilot
SocialPilot is a robust social media management tool that simplifies scheduling and automating posts across various platforms. It allows users to manage content from a single dashboard, improving efficiency for businesses and marketers.
The advanced scheduling feature provides an intuitive content calendar, helping users visualize and plan posts. You can schedule recurring posts, stagger publishing, and optimize post timing for better engagement. This flexibility ensures a consistent and timely social media presence.
Bulk scheduling enables users to upload up to 500 posts at once using a CSV file, saving time for teams handling large content volumes. This feature ensures posts are scheduled for peak engagement times without manual input.
The Content Library helps users organize and store media assets like images and videos, making it easy to reuse content across different campaigns. Additionally, the AI Pilot feature assists in generating captions, hashtags, and post ideas, boosting engagement with minimal effort.
For collaboration, SocialPilot offers seamless approval workflows, allowing teams to review and approve posts from anywhere, ensuring that content adheres to brand guidelines.
Overall, SocialPilot streamlines content planning, scheduling, and team collaboration, making it an effective tool for managing social media marketing efforts.
Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Social Media Management
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Best for:
Brands, Big Businesses, and Enterprises
Ratings:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Multi-Platform Scheduling: Schedule posts across multiple platforms from a single dashboard, saving time and effort.
- Bulk Composer: Upload and schedule hundreds of posts simultaneously using CSV files for efficiency.
- Auto-Scheduling: Automatically publishes content at optimal times for maximum audience engagement.
- Content Calendar: A Visual calendar provides an overview of planned and scheduled posts for better planning.
- Message Assignment & Collaboration: Teams can assign posts and tasks, enabling smooth collaborative workflows.
- Analytics Integration: Track post performance and engagement metrics directly from the Hootsuite dashboard.
Strengths
- All-in-One Dashboard: Manage multiple social accounts, schedule posts, and track performance in a unified dashboard.
- Time-Saving Automation: Automated scheduling and bulk uploading significantly reduce manual posting efforts.
- Team Collaboration: Allows assigning posts and approving content, streamlining agency or team workflows.
Gabriela P.
I love how easy it is to schedule. Especially the calendar view. I also love the recommended times to post, that saves a lot of time for us, since we’re a marketing agency.
Areas to Improve
- Higher Pricing for Advanced Plans: Advanced features come with a higher subscription cost, especially for larger teams.
- Steep Learning Curve: The platform can take time for beginners to navigate effectively.
- Limited Reporting Customization: Some analytics and reports cannot be fully customized to unique business needs.
Ally C.
Sometimes when I add content to be posted to a platform, I get a notice that the format doesn’t work which is strange. I usually have to lower the quality or the size to make it work. I wish it would work better with larger size files! It’s also a bit expensive for a small business or agency.
What’s the Standout Feature of CoSchedule:
Hootsuite’s Auto-Scheduling and Bulk Composer save hours of manual posting, while the Content Calendar provides a clear visual overview of campaigns. Its team collaboration tools allow seamless approvals, task assignments, and coordinated publishing across channels.
About Hootsuite
Hootsuite is a widely used social media management tool designed to help teams streamline content scheduling, publishing, and audience engagement across multiple platforms from a single dashboard. It allows users to plan posts in advance, ensuring a consistent social media presence without manual effort.
With its multi-platform scheduling, you can post simultaneously to platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok, saving time and maintaining uniform messaging. The content calendar provides a clear visual overview of planned posts, making it easier to organize campaigns, adjust posting times, and spot gaps in your content strategy. For larger teams, Hootsuite’s approval workflow and collaboration features enable efficient teamwork, ensuring all content meets brand standards before going live.
Hootsuite also supports bulk scheduling, allowing the upload of multiple posts at once, which is especially useful for campaigns requiring frequent or repetitive content. Users can monitor keywords, hashtags, and trends to track brand mentions, industry conversations, and engagement opportunities. Its analytics dashboard combines metrics for both organic and paid content, helping marketers evaluate post performance, optimize strategies, and refine publishing schedules.
Overall, Hootsuite simplifies social media management by centralizing scheduling, publishing, and monitoring, enabling teams to maintain a strong multi-network presence efficiently while saving significant time on routine social media tasks.
Pricing:
Hootsuite offers 3 pricing plans, i.e., Professional ($99/month/user), Team ($249/month/3 users), and Enterprise (custom pricing). The tool comes with a 30-day free trial. If you want to know more, here is our detailed breakdown of Hootsuite pricing.
Best for:
Individuals, SMBs, and Agencies
Ratings:
4.5/5 (G2), 4.4/5 (Capterra)
Apps:
Web, iOS, and Android versions
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, Google Business Profile, Mastodon, Bluesky
Key Features:
- Unified Marketing Calendar: Centralized calendar to schedule and coordinate social media, blog, and email content in one place.
- ReQueue Automation: Automatically reshapes top-performing posts at optimal times for consistent content delivery.
- Best Time Scheduling: Suggests ideal posting times based on audience activity to boost engagement.
- Bulk Social Upload: Upload and schedule up to 365 posts at once using a CSV file.
- AI-Powered Social Assistant: Generates captions, headlines, and post ideas, ensuring adherence to best platform practices.
- Direct Publishing for Instagram: Enables direct publishing of posts and Stories to Instagram Business/Creator accounts.
Strengths
- Unified Marketing Calendar: Centralizes social media, blog, and email content into a single calendar for easier planning.
- ReQueue Automation: Automatically reshapes top posts at optimal times to maintain a consistent social media presence.
- Bulk Scheduling: Upload and schedule up to 365 posts at once using a CSV file, saving time.
Chad D.
We have more marketing to get done. Multiple projects. An endless to-do list. Lots of ideas. Tons of spreadsheets & Google Docs.
Areas to Improve
- Limited Advanced Analytics: Offers basic analytics but lacks in-depth insights compared to other tools in the market.
- Customization Limits: Has fewer options for customizing the interface to suit specific workflow needs.
- Integration Diversity: While offering essential integrations, it lacks some advanced options compared to competitors.
What’s the Standout Feature of CoSchedule:
One of CoSchedule’s standout features is its ReQueue automation, which intelligently reshuffles and republishes top-performing posts at optimal times. This ensures consistent content delivery without manual intervention, maximizing engagement and reach.
About CoSchedule
CoSchedule offers a comprehensive social media calendar tool designed to streamline the management of social media content schedules across various platforms. The highly intuitive platform is unique in how it incorporates all its advanced functionalities into the calendar dashboard.
Its main features include a unified view that organizes all your social media posts and drafts, blog content, email marketing, and events in one central location. This allows users to seamlessly plan and manage their content by drag-and-drop rescheduling for real-time adjustments and automated publishing with ReQueue, which intelligently schedules posts to fill gaps in your calendar.
Moreover, CoSchedule’s AI-powered optimization uses a marketing intelligence assistant, Mia, to improvise content creation, having over 500 prompts in store for users. This helps in generating and scheduling social messages effectively. The platform also offers social templates to streamline workflows and analytics reports to track campaign performance and overall social media impact, ensuring that your social strategy is aligned and effective.
Pricing:
CoSchedule offers multiple pricing options for different users. The free plan for social media users, along with three paid subscriptions. The Marketing Calendar plan, priced at $29 per month, allows you to connect up to 10 social media profiles.
Best for:
Social media consultants, large-sized businesses, and enterprises
Ratings:
4.4/5 (G2), 4.4/5 (Capterra)
Apps:
Web, iOS, Android versions, and Sprout Social Chrome Extension
Social Media Platforms Supported:
Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok, and YouTube
Key Features:
- Social Media Calendar: Provides a visual calendar to plan and schedule posts across multiple platforms, ensuring cohesive content delivery.
- ViralPost® Send Time Optimization: Automatically determines optimal posting times based on audience engagement patterns, enhancing post visibility and interaction.
- Multi-Profile Publishing: Allows simultaneous scheduling and publishing of posts across various social media profiles, streamlining content management.
- Approval Workflows: Facilitates content review and approval processes, ensuring brand consistency and compliance before posts go live.
- Asset Library: Centralizes media assets for easy access and reuse, maintaining a consistent visual identity across posts.
- Content Suggestions: Provides curated content ideas based on trending topics and audience interests, aiding in content planning.
Strengths
- User-Friendly Interface: Intuitive design simplifies navigation, making it accessible for both beginners and experienced marketers.
- Comprehensive Analytics: Offers detailed insights into post performance, audience engagement, and ROI, aiding data-driven decision-making.
- Robust Collaboration Tools: Enable team collaboration through shared calendars, approval workflows, and internal notes, enhancing workflow efficiency.
Kathryn R.
We LOVE that we can access all platforms of social media through Sprout Social and that we are able to manage our posts & quickly and easily! We don’t have to have multiple windows open and the process has been so seamless compared to the way we used to have to manage our pages! The support is amazing, and we use Sprout Social all throughout our day and week – We are so thankful it has been a smooth transition and has been simple for our colleagues to understand how to post as well. Thank you!
Areas to Improve
- Premium Pricing: Considered expensive compared to some competitors, which may be a barrier for small businesses.
- Learning Curve for New Users: Some users report a steep learning curve due to the platform’s extensive features and functionalities.
- Limited Advanced Automation: Lacks advanced AI-driven content creation tools, relying more on manual input for content generation.
Chelsea S.
A LOT of features (including some of the best features Sprout has to offer) are hidden behind levels of payment. It’s super pricey, even just for basic plans with basic features. Plus, the mobile app needs help. It seems there’s always a glitch with the mobile app – captions not copying when you go to IG to post, long loading time for mobile publisher posts.
What’s the Standout Feature of Sprout Social:
Sprout Social stands out with ViralPost®, which optimizes post timing for better engagement, Approval Workflows for streamlined team collaboration, and Multi-Profile Publishing to schedule posts across multiple platforms simultaneously.
About Sprout Social
Sprout Social is a qualified social media management tool that provides all-around support for multiple marketing activities for social media. Features, including the Smart Inbox, consolidate messages from various networks, improving responsiveness and efficiency with AI-powered message prioritization.
Content posting is possible with a helpful calendar view and an Optimal Send Times tool that leverages extensive data to determine peak posting times, boosting content reach and visibility. They also provide seamless integration capabilities with various CRM systems and other third-party applications, enhancing functionality and user experience.
The platform supports large teams through custom collaborative workflows, including an approval process and a shared content calendar, ensuring consistency in content strategy. Their Employee Advocacy platform empowers employees to become brand advocates, amplifying brand presence and driving sales through shared authentic content on their personal networks. Additionally, Sprout Social ensures high levels of data security and compliance with industry standards.
Pricing:
Sprout Social has three paid plans ranging from the Standard plan at $199 per user/month to manage five social accounts to the Professional at $299 per user/month and the Advanced at $399 for managing unlimited accounts. For a complete breakdown, explore our Sprout Social pricing analysis to find your ideal plan.
Social Media Marketing Tools for Analytics and Reporting
Best for:
Marketing agencies, social media managers, and small brands.
Ratings:
4.7/5 (G2)
Apps:
Web-version
Social Media Platforms Supported:
Facebook, Instagram, TikTok, X (Twitter), YouTube, and LinkedIn
Key Features:
- Multi-Channel Analytics: Consolidates data from Facebook, Instagram, TikTok, YouTube, LinkedIn, and X (Twitter) into one dashboard.
- Paid & Organic Breakdown: Separates performance metrics for organic and paid content, providing clearer ROI insights.
- Competitor Benchmarking: Allows tracking and comparing performance against public competitors to inform strategy.
- Influencer Campaign Tracking: Aggregates influencer performance data, including impressions and clicks, for comprehensive campaign analysis.
- Automated Reporting: Generates customizable reports in formats like PDF, PowerPoint, and Google Slides to save time.
- Audience Demographics: Provides insights into follower age, gender, location, and growth trends for targeted strategies.
Strengths
- Comprehensive Multi-Platform Support: Tracks performance across major social networks, offering a unified view of analytics.
- Customizable Reports: Enables creation of tailored, white-labeled reports to match brand identity.
- Real-Time Analytics: Provides up-to-date metrics, allowing for timely adjustments to strategies.
Michelle R.
The reports. They are colorful and easy to read. The summary pages in the profile reports pull together the information in a visually appealing format that makes putting my monthly reports together for my boss a breeze. And being able to track performance and engagement of competitors allows us to benchmark our performance.
Areas to Improve
- Limited Free Plan: The free version offers basic features, with advanced tools available only in paid plans.
- Platform-Specific Limitations: Some features, like influencer tracking, are limited to certain platforms or higher-tier plans.
- Learning Curve: New users may require time to familiarize themselves with the dashboard and reporting tools.
Thomas W.
Unfortunately, problems occur from time to time when creating reports. Reports should not be sent to customers unchecked or automated. However, the support team is excellent and always quick with a solution!
What’s the Standout Feature of Sprout Social:
Social Status excels with multi-platform analytics, offering insights across paid and organic performance. Competitor benchmarking and influencer campaign tracking allow for strategic adjustments, while customizable automated reporting streamlines content analysis.
About Social Status
Social Status is beneficial for people who want to track their social performance backed by concrete data.
Its core feature is extensive profile analytics that cover all major networks, offering a more detailed view than native analytics through a unified dashboard. For advertisers, Social Status has a robust Ads Analytics tool that integrates all Facebook Ads Manager data, supporting multiple ad objectives and placements. This is particularly beneficial for managing and analyzing the performance of diverse ad campaigns simultaneously.
The reporting and analytics platform has helped us effectively gauge the market with competitor analytics. This feature proves detrimental to analyzing which content performs best based on various metrics such as engagement rate and interactions.
Additionally, Social Status provides Influencer Analytics, which integrates data from various platforms. However, the other main aspect of Social Status proves to be its powerful reporting tools. They support multiple formats like CSV, XLSX, PDF, PPTX, and Google Slides, facilitating the creation of automated, customizable multi-channel reports.
Pricing:
Social Status offers diverse pricing options for different needs and industries. Its starting plan is $9 monthly, suitable for an individual with limited features. The pricing is $199 per month to accommodate their tailored necessities.
Best for:
Ratings:
4.5/5 (G2), 4.5/5 (Capterra)
Apps:
Web version, Chrome extension
Social Media Platforms Supported:
Facebook, YouTube, and Twitter/X
Key Features:
- Content Analyzer: Evaluates content performance across platforms, identifying top-performing articles, videos, and posts by engagement metrics.
- Competitor Benchmarking: Compares your content’s performance with competitors, highlighting gaps and opportunities for improvement.
- Trending Content Discovery: Identifies trending topics and content in real-time, helping you stay ahead of industry trends.
- Influencer Identification: Finds key influencers in your niche, enabling targeted outreach for collaborations and promotions.
- Backlink Tracking: Monitors backlinks to your content, providing insights into SEO performance and link-building opportunities.
- Content Alerts: Sets up alerts for specific keywords, brands, or competitors to monitor mentions and track content performance.
Strengths
- Comprehensive Content Insights: Offers detailed analytics on content performance, aiding in data-driven decision-making.
- Real-Time Trend Monitoring: Keeps you updated with the latest industry trends and viral content.
- User-Friendly Interface: Provides an intuitive dashboard that’s easy to navigate for users at all levels.
Nicolas F.
BuzzSumo monitoring brand alerts and keyword alerts have been two great and useful features, enabling us to monitor our online presence and mentions by third parties. The Content Analyzer and Facebook Page Analyzer are also two great features, enabling us to optimize our social media presence.
Areas to Improve
- High Pricing Tiers: Advanced features are locked behind premium plans, which may be costly for small businesses.
- Limited Sentiment Analysis: Lacks in-depth sentiment analysis tools compared to some competitors.
- Learning Curve: New users may find the array of features overwhelming without proper onboarding.
Stephen F.
Honestly, it’s mostly just a matter of price. It’s extremely pricey for the features. You’ve got to have a serious budget to justify it. Fine if you’re established but painful when you’re just getting revenue streams in.
What’s the Standout Feature of Buzzsumo:
BuzzSumo’s standout features include Content Analyzer, which helps identify top-performing content across platforms, and Real-Time Trend Monitoring, keeping you updated on the latest industry trends. It also excels in Backlink Tracking, providing valuable insights into SEO performance and link-building opportunities, making it a powerful tool for content strategy and optimization.
About Buzzsumo
BuzzSumo is a powerful content research tool designed to help marketers discover and analyze content trends, optimize strategies, and benchmark against competitors. The content discovery feature allows users to generate ideas, track trending topics, and uncover SEO insights, ensuring content remains relevant and engaging. The content research capability indexes billions of articles, enabling users to identify high-performing content, understand audience preferences, and analyze competitors’ strategies.
BuzzSumo’s Chrome extension enhances convenience by allowing users to perform research directly from their browser, providing instant access to key metrics and insights. The Competitor Intelligence tools help users benchmark their performance against industry rivals, identify gaps, and strategize effectively. With the Content Strategy feature, users can plan and optimize their content to ensure it resonates with their target audience, driving engagement and growth.
The platform supports comprehensive content planning, allowing marketers to stay ahead of trends and competitors. Whether you’re looking to enhance your content strategy, monitor competitors, or uncover new opportunities, BuzzSumo provides the tools and insights necessary for success.
Pricing:
BuzzSumo offers four pricing plans: Pro ($199/month), Plus ($299/month), Large ($499/month), and Enterprise ($999/month), each offering increasing alerts and search limits. These plans cater to different content research and monitoring needs.
Best for:
Ratings:
4.6/5 (G2), 4.7/5 (Capterra)
Apps:
Web version, Android, and iOS apps
Social Media Platforms Integrated:
Facebook, Instagram, X (Twitter), Linkedin, Quora, Youtube, TikTok, Twitch, and more.
Key Features:
- Sentiment Analysis: Automatically categorizes mentions as positive, negative, or neutral, providing insights into public perception.
- Emotion Analysis: Detects specific emotions like joy, anger, or admiration in mentions, offering deeper audience insights.
- Topic Analysis: Clusters online conversations into meaningful topics using NLP and machine learning, identifying key themes.
- Anomaly Detection: Identifies unusual spikes or drops in mentions and reach, alerting users to significant events.
- Influencer Identification: Highlights influential voices discussing your brand, aiding in targeted outreach and partnerships.
- Hashtag Analytics: Tracks and analyzes hashtag performance, helping to gauge campaign effectiveness and trends.
Strengths
- Real-Time Monitoring: Provides instant alerts on brand mentions, enabling swift response to public sentiment.
- Comprehensive Coverage: Monitors a wide range of online sources, including social media, blogs, forums, and news sites.
- User-Friendly Interface: Features an intuitive dashboard that simplifies data interpretation and decision-making.
Peter H.
The current universe of media involves an ever-increasing number of channels, platforms, and media variety: digital, print, audio, video, and – often – a combination of more than one. Keeping track of potential sources of content is a challenge met either by allocating tedious, time-consuming human hours pouring over the minutiae of detailed channels, or integrating Brand24 in the mix. Fortunately, Brand24’s ability to save us many hours of work has become a critical component of our reputation management capability, without which we would not be as informed as we are now.
Areas to Improve
- Limited Historical Data: Access to past data is restricted, potentially hindering long-term trend analysis.
- No Direct Publishing: Lacks features for scheduling or publishing content, focusing solely on monitoring.
- Pricing Structure: Higher-tier plans may be cost-prohibitive for small businesses or individual users.
Samara H.
It would be ideal if Brand24 had faster results and a more specific opinion filter, it would also be good if the team considered supporting the development of analysis and audit reports. There are some things that can be improved. I also find that certain functions are not that intuitive to find.
What’s the Standout Feature of Brand24:
Brand24 excels with Sentiment Analysis to track public perception, Topic Analysis to identify key trends, and Anomaly Detection to alert users of unexpected changes, enabling quick responses to shifts in sentiment.
About Brand24
Brand24 is a very capable social media marketing tool for listening, providing brands with sophisticated capabilities to enhance online engagement and reputation management. This tool allows for comprehensive tracking of brand mentions across diverse platforms, including social media, blogs, news sites, and forums, ensuring that no conversation about your brand goes unnoticed.
The mentions feed offers real-time updates that enable immediate interaction with relevant discussions. The discussion volume chart, on the other hand, tracks changes in conversation frequency to preemptively identify and address potential issues.
Brand24 provides customizable alerts to keep users informed about critical mentions and potential PR crises. The data exporting capabilities allow for the creation of automated reports and infographics, facilitating easy sharing of actionable insights with team members and stakeholders.
The platform’s listening capabilities are further strengthened by Sentiment Analysis, which categorizes mentions by emotional tone, offering insights into public sentiment and customer perceptions. These features are crucial for businesses looking to deepen customer engagement and strategically manage their brand image.
Pricing:
Brand24 offers five pricing plans tailored to different business sizes. Plans start at $199/month for individuals and go up to $599/month for scaling businesses. The Enterprise plan begins at $999/month. Each tier includes features for tracking brand mentions, sentiment analysis, and collaboration tools suited to your team’s needs.
Social Media Marketing Tools for Team Collaboration
Best for:
Ratings:
4.6/5 (G2), 4.7/5 (Capterra)
Apps:
Web, iOS, and Android versions
Social Media Platforms Integrated:
Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest
Key Features:
- Approval Workflow: Streamlines content review with customizable approval chains, allowing multiple approvers and client involvement via secure links.
- Task Assignment & Role-Based Access: Assign specific roles like Administrator, Collaborator, or Approver, ensuring clear responsibilities and access control within teams.
- Shared Content Calendar: Centralized calendar for planning, scheduling, and tracking content across platforms, enhancing team coordination.
- Real-Time Collaboration: Team members can co-create, comment, and edit posts simultaneously, ensuring timely content delivery.
- Activity Logs & Notifications: Track all actions and changes transparently, improving accountability and project tracking within teams.
- Client Collaboration: Share content via public/private links for client feedback and approval without requiring platform login
Strengths
- Enhanced Team Coordination: Centralized tools like shared calendars and task assignments improve workflow efficiency and reduce miscommunication.
- Client-Friendly Approval Process: Clients can review and approve content through secure links, streamlining feedback without platform access.
- Customizable User Roles: Define specific roles and permissions, ensuring appropriate access levels and responsibilities within the team.
Jason B.
ContentStudio’s ability to schedule and plan content (with previews) is second to none. I love the additional features as well such as the ability to create the first comment on an Instagram post, carousel posts and Facebook posts with the coloured backgrounds.
Areas to Improve
- Learning Curve for New Users: New users may require time to familiarize themselves with the platform’s features and interface.
- Limited Advanced Analytics: While offering basic analytics, some users may find the reporting capabilities less comprehensive than desired.
- Integration Limitations: Integration options with third-party tools may be more limited compared to some competitors.
Lawrence G.
A bit of slow development for unknown reasons. Results from the content research tool are not as satisfying when you compare it to other tools in the category. Support is somehow slow. A few technical issues in the scheduler at the early stages of using the tool. But not much at the time of this review
What’s the Standout Feature of ContentStudio:
ContentStudio offers powerful tools for team collaboration, such as approval workflows, real-time co-creation, and role-based access. These features streamline content management, ensuring timely delivery and smooth client collaboration through shareable links for feedback.
About ContentStudio
ContentStudio eases the process of social media marketing by automating essential tasks that streamline content strategy and publication. The platform offers automated publishing to ensure that your social feeds are consistently getting replenished with new content.
The bulk uploading feature allows for efficient scheduling of multiple posts, saving valuable time. For uninterrupted publishing, it recycles evergreen content, keeping your feeds lively without needing constant intervention.
A remarkable capability in ContentStudio is that it can convert blog links into social posts. Its content queue auto-scheduling optimizes post timings based on when your audience is most active. RSS feed automation keeps your content fresh and relevant by automatically publishing the latest articles from your chosen feeds. Being able to create shareable images in the blink of an eye with Text-to-image generation helps streamline content creation while saving tons of time in the process.
ContentStudio simplifies report generation from social media analytics, allowing automated scheduling to send reports to stakeholders with minimal effort. These features collectively make ContentStudio a potent tool for marketers aiming to boost efficiency and maintain a strong online presence
Pricing:
Best for:
Ratings:
4.6 / 5 (G2)
Apps:
Web version, iOS & Android apps
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, and more.
Key Features:
- Task Management: Assign tasks with deadlines, priorities, and dependencies, ensuring clear accountability and project progression.
- Real-Time Collaboration: Collaborate seamlessly with teammates through comments, mentions, and file sharing within tasks and documents.
- Time Tracking: Track billable and non-billable hours directly within tasks, aiding in accurate billing and productivity analysis.
- Document Sharing: Create and share documents within projects, facilitating centralized information access and collaborative editing.
- Resource Planning: Visualize team availability and allocate resources effectively to avoid overbooking and ensure balanced workloads.
- Custom Workflows: Design and implement custom workflows to match your team’s processes, enhancing efficiency and consistency.
Strengths
- Comprehensive Project Management: Integrates task management, time tracking, and budgeting in one platform, streamlining operations.
- User-Friendly Interface: Intuitive design facilitates easy navigation and quick adoption by team members.
- Robust Reporting Tools: Offers detailed reports and dashboards for performance tracking and decision-making.
Marc S.
The most helpful thing for us as an agency is the visibility we have over everything that is going on in the business. From an initial quote/budget, through the life of a project and into invoicing, the tight integration of relevant data makes errors far less likely. Being able to see all of our resourcing and utilisation (did I mention you can pull a report for just about anything?) all in one dashboard is really useful.
Areas to Improve
- Learning Curve: New users may require time to familiarize themselves with the platform’s extensive features.
- Limited Customization: Some users report constraints in customizing certain aspects of the interface and workflows.
- Pricing Structure: Higher-tier plans may be cost-prohibitive for smaller teams or startups.
Verified User in Writing and Editing.
Not sophisticated enough. There were some features missing or half-baked.
What’s the Standout Feature of Productive:
Productive.io offers an all-in-one solution with features like resource planning, time tracking, and custom workflows. These tools help with workload distribution, accurate billing, and tailored processes, enhancing collaboration and efficiency for teams.
About Productive
Managing multiple client campaigns can be complex, especially when workflows are scattered across different tools. Productive helps consolidate these efforts into a single platform, offering improved team collaboration and streamlined processes. By allowing teams to create custom workflows and templates, it ensures that projects remain consistent, no matter the client or campaign.
The platform also features real-time budgeting and profitability tracking, providing immediate visibility into campaign costs and revenue. This allows teams to make timely adjustments and keep campaigns on track. The integrated time tracking tool ensures that billable hours are accurately captured, which helps in reducing administrative tasks.
Resource planning is enhanced with workload management, allowing tasks to be allocated based on team members’ availability and expertise. This leads to better distribution of work and helps prevent team burnout. The client portal feature also promotes transparency, allowing clients to track project progress and budget status.
Pricing:
Best for:
Ratings:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google Business, and Pinterest
Key Features:
- Visual Content Calendar: Planable offers a drag-and-drop calendar view, enabling teams to schedule and organize posts efficiently.
- Real-Time Collaboration: Team members can collaborate instantly, providing feedback and making edits within the platform.
- Approval Workflows: Customizable approval processes ensure content meets standards before publishing.
- Multi-Platform Publishing: Schedule and publish content across various social media platforms from a single interface.
- Content Previews: View how posts will appear on different platforms, ensuring consistency and accuracy.
- Media Library: Store and organize media assets for easy access and reuse in future posts.
Strengths
- User-Friendly Interface: Planable’s intuitive design simplifies the content creation and approval process for teams.
- Efficient Workflow Management: Streamlined processes reduce the time spent on content approvals and revisions.
- Comprehensive Platform Integration: Supports multiple social media platforms, centralizing content management in one place.
Marellis H.
I can provide a visual calendar for my clients to review. I like that you can create pages other of social media accounts, this helps me present my client with blog info, email marketing, etc. things I can’t present in other platforms. It’s easy to use and integrates well with social media accounts.
Areas to Improve
- Limited Analytics: Lacks advanced analytics features, requiring integration with other tools for detailed insights.
- No Mobile App: Absence of a dedicated mobile application limits on-the-go content management.
- Pricing Structure: May be considered expensive for small businesses or freelancers with limited budgets
Verified User in Fine Art.
The grid view for Instagram doesn’t seem to correlate to the calendar view, which is weird, maybe I’m missing something. Moving from post to post could be more intuitive. Having multiple months loaded and available without extra clicks would be helpful. Hashtag autofill is temermental.
What’s the Standout Feature of Planable:
Planable’s Visual Content Calendar and Real-Time Collaboration make it a standout social media management tool. The drag-and-drop calendar simplifies scheduling, while real-time collaboration enables quick feedback and edits, ensuring content meets brand standards efficiently.
About Planable
Planable is a social media management tool designed for efficient content planning, collaboration, and scheduling, with a visual-first approach ideal for Instagram management. It offers features like drag-and-drop scheduling, a grid preview, and a native feed view, ensuring content aligns with your brand’s visual identity. The Instagram grid planner mirrors your actual feed, helping maintain a cohesive look.
Planable supports multi-format posting, including Instagram Reels, Stories, carousels, and collaborative posts, enabling management of all content types from a single platform. The AI-powered caption generator provides creative ideas based on your media, offering inspiration when needed.
Additionally, content tagging lets users label posts with custom tags like “launch,” “behind-the-scenes,” or “UGC,” making it easier to organize and filter content, particularly during multiple campaigns or product drops.
These features make Planable a powerful tool for businesses seeking to maintain a consistent, well-organized social media presence, especially when aesthetic planning and efficient collaboration are essential.
Pricing:
Social Media Marketing Tools for Engagement
Best for:
Ratings:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Google Business, Pinterest, Reddit, and YouTube.
Key Features:
- AI-Powered Inbound Triaging: Automatically classifies and prioritizes incoming messages based on intent, sentiment, and urgency, ensuring timely responses.
- Smart Response Suggestions: Provides agents with AI-generated, on-brand response templates, accelerating reply times and maintaining consistency.
- Unified Agent Desktop: Consolidates interactions from over 30 digital channels into a single interface, streamlining agent workflows.
- Engagement Intuition Model: Predicts message engageability by analyzing content and context, helping brands focus on high-priority interactions.
- Automated Spam Detection: Identifies and flags potential spam or fraudulent messages, allowing agents to concentrate on genuine customer inquiries.
- Customizable Workflow Automation: Enables the creation of tailored workflows for routing, escalation, and follow-ups, enhancing operational efficiency.
Strengths
- Omnichannel Coverage: Supports over 30 digital channels, ensuring comprehensive customer engagement across platforms.
- Advanced AI Capabilities: Utilizes AI to automate routine tasks, improving response times and reducing manual effort.
- Scalable for Enterprises: Designed to handle high volumes of interactions, making it suitable for large organizations.
Verified User.
Unified publishing and reporting capabilities that help us to post and monitor across multiple social channels from a single dashboard. The advocacy module has also helped in getting more engagement across our brand’s social content.
Areas to Improve
- Complex Setup: Initial configuration can be intricate, requiring dedicated resources for optimal implementation.
- Pricing Structure: May be cost-prohibitive for small businesses due to its enterprise-focused pricing model.
- Learning Curve: Users may face a steep learning curve to fully leverage advanced features and customization options.
Elidan A.
What I like the least is that it doesn’t allow tagging multiple posts at once; this would help us a lot with IG Stories. It would also be cool if it allowed more editing for those same IG Stories.
What’s the Standout Feature of Sprinklr:
Sprinklr’s AI-Powered Inbound Triaging and Smart Response Suggestions improve engagement by automating message classification and response generation. Its Unified Agent Desktop consolidates interactions across 30+ channels, streamlining workflows and boosting agent productivity.
About Sprinklr
When it comes to social engagement at scale, Sprinklr is the enterprise-level solution. Here’s what we liked during our hands-on trial.
Sprinklr really shines when it comes to managing audience interactions at scale. During our trial, the Unified Customer Experience platform allowed us to manage engagement across Facebook, Instagram, Twitter, and LinkedIn, all from one dashboard.
Every message, comment, or mention is organized, and the built-in AI prioritizes which conversations need your attention most. A lifesaver for brands with multiple social channels, as no customer query or feedback will slip through the cracks.
What we liked is the balance between automation and personalization. With AI-powered response suggestions, teams can reply to customer queries quickly while still being human.
The sentiment analysis and keyword tracking tools let us see how our audience was feeling in real time, and we could jump in when needed with the right tone. This was especially useful during product launches and crisis comms, where timing and tone are everything.
Pricing:
Best for:
Ratings:
4.7/5 (G2), 4.6/5 (Capterra)
Apps:
Web version, browser extension
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, Pinterest, and Threads
Key Features:
- Multi-Channel Content Generation: Rytr supports over 40 use cases, including emails, social media posts, and SMS, streamlining content creation across platforms.
- Customizable Tones: Offers 20+ tones, such as formal, casual, or persuasive, allowing content to match brand voice and audience expectations.
- Plagiarism Checker: Ensures content originality by scanning for duplicates, maintaining credibility, and SEO rankings.
- Grammar and Style Refinement: Built-in tools help enhance clarity, grammar, and tone, ensuring professional and engaging communication.
- Magic Command Feature: Allows users to generate content by providing simple instructions, streamlining the writing process.
- Language and Regional Support: Supports over 30 languages, enabling businesses to engage with a global audience effectively.
Strengths
- User-Friendly Interface: Intuitive design suitable for both beginners and professionals, facilitating quick adoption.
- Affordable Pricing: Offers competitive pricing plans, including a free tier, making it accessible for various users.
- Versatile Content Creation: Capable of generating diverse content types, from blog posts to ad copies, enhancing marketing efforts.
Verified User
The thing I love most about Rytr is its ability to consistently deliver high-quality, on-brand content that resonates with my audience. It’s like having a dedicated content creation assistant at my fingertips, always ready to help me bring my ideas to life. Rytr’s extensive customization options allow me to tailor the output to my specific needs. From tone of voice to formatting. The AI-generated content produced by Rytr is consistently of high quality, with a natural and engaging tone that resonates with my audience.
Areas to Improve
- Limited Long-Form Content Support: May require additional editing for extensive content pieces, as it excels in short-form generation.
- Basic Keyword Research Tools: Lacks advanced SEO tools like search volume metrics, which may be essential for content optimization.
- Occasional Repetitive Outputs: Some users report repetitive content generation, necessitating manual refinement.
Alexander V.
The AI software needs to learn more in general. Facts about certain topics seemed very basic. Some facts had to be changed due to audience losing interest. Can be repetitive.
What’s the Standout Feature of Rytr:
Rytr’s Magic Command feature allows users to generate content by providing simple instructions, streamlining the writing process. Additionally, its plagiarism checker ensures content originality, maintaining credibility and SEO rankings. With support for over 30 languages, Rytr enables businesses to engage with a global audience effectively.
About Rytr
Rytr is an AI-powered tool designed to enhance social media caption generation and create broader content creation needs. The caption generator is the most prominent feature for marketers, enabling users to create engaging and unique captions for various social media platforms.
Other than creating posts, Rytr also facilitates proactive engagement with the Reply Response Generator, which helps craft personalized responses to messages and emails, ensuring effective communication. For creating compelling prompts, the Call to Action Generator is invaluable, while the Magic Command feature allows quick generation of specific content types on demand.
AI-powered Rytr also offers tools like the Video Ideas Generator and LinkedIn Post Generator, helping users maintain a dynamic and engaging presence across multiple platforms. Furthermore, the Quora Answer Generator crafts detailed answers to enhance credibility and reach. Additionally, secondary features like text completion, expansion, rephrasing, and grammar checking further streamline the content creation process.
Pricing:
Best for:
Ratings:
4.9 on G2 & 4.8 on Capterra
Apps:
Android and iOS Mobile App and Web Version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, TikTok, Bluesky, and WhatsApp
Key Features:
- Unified Social Inbox: Centralizes all social interactions into a single inbox for efficient management.
- AI-Powered Sentiment Analysis: Automatically detects the sentiment of messages, enabling appropriate responses and prioritization.
- Rule Engine Automation: Sets up custom rules to auto-hide, delete, or route messages based on predefined conditions.
- Saved Replies: Allows the creation of pre-saved responses to common queries, speeding up response times.
- Multi-Channel Support: Integrates with platforms like Facebook, Instagram, Twitter, LinkedIn, and more for seamless engagement.
- Team Collaboration Tools: Enables assigning conversations to team members, leaving internal notes, and tracking engagement metrics.
Strengths
- Centralized Engagement Hub: Consolidates interactions from multiple platforms into one interface, simplifying management.
- Advanced Automation Capabilities: Automates routine tasks like comment moderation and message routing, saving time.
- Robust Analytics and Reporting: Provides detailed insights into engagement metrics and team performance.
Kayla D.
As someone who manages several brands and teams on social media, I value that it offers the same core functions as the big name tools without the sky high price.
Areas to Improve
- Learning Curve for New Users: The extensive features may require time to master for new users.
- Limited Advanced Analytics: Some users report a need for more in-depth analytics and reporting features.
- Pricing Structure: The cost may be higher compared to some competitors, depending on the plan.
Naijasturf B.
I like their audience feature because it helps me increase my follower count on Twitter and find the popular hashtags that help me increase traffic on my website. Their newly launched Engage feature is the icing on the cake, as it gives me an opportunity to know what people are talking about me on various social media channels.
What’s the Standout Feature of Statusbrew:
Statusbrew stands out with its AI-Powered Sentiment Analysis, automatically detecting message sentiment for timely responses. The Rule Engine Automation streamlines message management by setting up custom rules. Saved Replies further speed up responses with pre-saved answers for common queries.
About Statusbrew
Statusbrew is a simple yet effective tool for social media agencies, designed to manage large volumes of content with smart automation. Its standout features, like content discovery, make it especially valuable for agencies.
What stood out most for us as an agency was Statusbrew’s ability to manage everything from content planning to engagement across platforms: all under one dashboard. The unified inbox helps our team stay on top of client DMs, comments, and ad replies in one workflow.
Labels and filters make it easy to sort conversations by priority or client, while custom views help different teams focus only on what matters to them. You can also pause scheduled posts instantly, which is excellent for real-time brand safety.
Statusbrew’s calendar view supports internal collaboration and external approvals, without asking clients to log in. Once content is approved, you can publish or reschedule it with a simple drag-and-drop. Reporting is equally flexible, with 250+ KPIs and the option to create client-specific dashboards and recurring reports.
Pricing and Value:
Social Media Marketing Tools for Content Ideas and Creation
Best for:
Ratings:
4.5 on G2 & 4.8 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Twitter, LinkedIn, WordPress, and Email
Key Features:
- Crowdsourced Content Suggestions: Empower team members to contribute and suggest content, fostering a collaborative curation process.
- Customizable Editorial Workflows Tailor workflows to match your team’s processes, ensuring efficient content review and approval stages.
- Shared Content Libraries: Create centralized repositories for curated content, facilitating easy access and reuse across the team.
- Collaborative Annotations: Team members can add notes and comments to curated content, enhancing communication and context.
- Role-Based Permissions: Assign specific roles and permissions to team members, controlling access and editing rights within the platform.
- Integration with Team Communication Tools: Seamlessly integrates with platforms like Slack and Microsoft Teams, streamlining communication and collaboration.
Strengths
- Enhanced Team Collaboration: Facilitates efficient teamwork through shared libraries, annotations, and customizable workflows.
- AI-Powered Content Discovery: Utilizes machine learning to recommend relevant content, saving time and improving content quality.
- Seamless Integration: Integrates with various CMS and marketing automation platforms, ensuring smooth content distribution.
Shivam B.
The content marketing platform Curata has powerful tools for tracking, creation, and publication. Content helps businesses get more leads and make more money.
Areas to Improve
- Steep Learning Curve: New users may require time to familiarize themselves with the platform’s features and interface.
- Pricing Structure: The cost may be prohibitive for smaller teams or businesses with limited budgets.
- Limited Customization: Some users report limited options for customizing certain features to fit specific needs.
Verified User in Financial Services.
A lot of articles are showing multiple times (when shared by different publishers). Sometimes it takes a while to pick the right one.
What’s the Standout Feature of Curate:
Curata’s AI-driven engine uses natural language processing to recommend relevant content, adapting to team preferences. This automation keeps content fresh, saves time, and allows teams to focus on strategy.
About Curata
Curata’s content discovery engine is good. It pulled fresh, timely, and topic-relevant articles from credible sources with minimal manual filtering. We liked the self-learning aspect; it got smarter over time and surfaced content more aligned with our brand voice and audience preferences. This was a big win for teams that want to fill their social queues with curated posts without sounding generic, especially for LinkedIn and Twitter, where timely thought leadership content rules.
What Curata did best was how easily curated content could be distributed across channels. Once approved, content could be pushed directly to social channels or routed into newsletters or blogs. The built-in editorial workflow was a lifesaver for our team; it kept our process smooth when multiple stakeholders were involved.
Pricing Plans:
Best for:
Ratings:
4.7/5 (G2), 4.7/5 (Capterra)
Apps:
Web version, Android, and iOS apps
Social Media Platforms Supported:
All social media platforms
Key Features:
- Magic Studio: A suite of AI tools that includes Magic Write for content generation, Magic Design for layout suggestions, and Magic Switch for format conversions.
- Brand Kit: Allows users to upload logos, fonts, and color palettes, ensuring consistent branding across all designs.
- Content Planner: Enables scheduling and publishing of designs directly to social media platforms, streamlining the content management process.
- Collaborative Features: Facilitates real-time collaboration among team members, enhancing workflow efficiency and ensuring cohesive content creation.
- Extensive Template Library: Offers a wide range of customizable templates for various content types, reducing the time spent on design.
- Magic Resize: Automatically adjusts designs to fit different platform specifications, saving time and maintaining consistency.
Strengths
- User-Friendly Interface: Intuitive design tools make it accessible for beginners and professionals alike.
- Comprehensive Template Selection: A vast array of templates caters to diverse design needs, enhancing creativity.
- Cost-Effective Plans: Offers a free version with substantial features, and affordable premium plans for advanced tools.
Milly S.
The platform is impressive, in its flexibility,y allowing us to easily create graphics that surpass what other programs offer. The customization process is very user friendly and the best part is that no extensive design skills are necessary allowing any team member to contribute concepts. The templates provided serve as a starting point and aid in simplifying the creation of striking content.
Areas to Improve
- Limited Advanced Design Features: Lacks some complex design functionalities found in professional software.
- Internet Dependency: Requires an internet connection for access and saving designs.
- Export Limitations in Free Version: Some export options, like transparent backgrounds, are restricted in the free plan.
Verified User in Marketing and Advertising
Lord help if you need any type of customer service. They will send canned responses, not responding to questions after an agent asked me to provide info. The Help Section is not up to date.
What’s the Standout Feature of Canva:
Canva’s Magic Studio revolutionizes content creation by integrating AI tools that assist in writing, design, and formatting. The Brand Kit ensures consistency across all designs, while the Content Planner streamlines the scheduling and publishing process. These features collectively enhance productivity and maintain brand coherence.
About Canva
Canva is unarguably an excellent design tool, especially for social media content creation. It offers a range of features that cater to various needs, from beginners to professional designers. With its extensive repository of customizable templates for various social media platforms, you’ll be able to create visually appealing posts, stories, and ads with ease. The drag-and-drop editor allows personalization of your designs by adding text, images, and other elements seamlessly.
Canva’s brand kit feature ensures consistent branding across all your social media posts by enabling you to store and use your brand’s logos, colors, and fonts. With Canva Pro, you gain access to premium features like background remover, magic resize, and extensive media libraries, which significantly enhance your creative capabilities.
Canva’s integration with social media management tools allows you to publish directly from the tool, streamlining the workflow from creation to posting. For instance, SocialPilot has integrated Canva directly into its interface to make creating and scheduling visual content easy. Overall, Canva’s robust features make it an indispensable tool for any social media manager looking to create professional and engaging content effortlessly.
Pricing:
Best for:
Ratings:
4.5/5 (G2), 4.6/5 (Capterra)
Apps:
Web-version
Social Media Platforms Supported:
All social media platforms
Key Features:
- Text-to-Video Conversion: Transform written content into engaging videos by simply inputting a script; AI handles scene creation, transitions, and voiceovers.
- AI Voice Cloning: Generate realistic, human-like voiceovers in multiple languages, enhancing video accessibility and engagement.
- Over 16 Million Stock Assets: Access a vast library of images, videos, and music from platforms like Shutterstock and iStock to enrich your videos.
- AI Avatars for Personalized Content: Create virtual presenters to deliver your message, adding a personal touch without the need for on-camera presence.
- Multi-Language Support: Produce videos in various languages, making your content accessible to a global audience.
- Real-Time Editing with Magic Box: Make instant edits by typing commands; the AI swiftly updates your video, streamlining the editing process.
Strengths
- User-Friendly Interface: Designed for both beginners and professionals, making video creation accessible to all skill levels.
- Time-Efficient Production: Significantly reduces video creation time, allowing for quicker turnaround and more content output.
- Comprehensive Media Library: Provides extensive resources, including stock footage and music, to enhance video quality.
Mohamed A.
The most helpful feature in Invideo its made for you templates that certainly meet any need. Whether a beginner, a marketer, an educator or merely someone who wants to engage audiences, Invideo is your key to making videos easily. Its user friendly dashboard, its rich library in scenes and background sounds, its Ai tools that can highly suggest what you exactly need, its sharing options, and above all, its support that can help you achieve what you want in few clicks, all make Invideo stand from the crowd.
Areas to Improve
- Internet Connectivity Dependent: Requires a stable internet connection for optimal performance and to prevent potential disruptions.
- Limited Template Switching: Once a template is selected, switching to another may not be straightforward, potentially affecting workflow.
- Exporting Process Can Be Time-Consuming: Rendering and exporting videos may take time, especially for high-resolution content.
Ali R.
Limited features. It needs more credit for video usage of stock video providers for premium accounts.
What’s the Standout Feature of InVideo:
InVideo AI utilizes advanced AI models to automate video creation from text prompts. It handles scripting, scene generation, voiceovers, and editing, enabling users to produce personalized, high-quality videos quickly. This feature significantly reduces production time.
About InVideo
InVideo is a powerful video creation tool designed to enhance social media content production. With its extensive library of pre-made templates for YouTube, Instagram, and more, users can quickly craft professional videos. The YouTube Video Editor and Instagram Reels Maker provide intuitive editing tools, allowing for seamless video creation tailored to specific platforms.
InVideo’s AI-driven features, including the Script Generator and Text-to-Video capabilities, streamline the content creation process by generating scripts and converting text into engaging videos. Users can further enhance their videos with custom text overlays, voiceovers, and a vast selection of stock media.
The platform supports integration with Google Drive, facilitating easy access to media files and collaboration. InVideo’s pricing plans cater to a range of needs, offering scalable solutions for individuals and businesses alike.
The tool’s versatility makes it suitable for creating diverse video content, from marketing materials to educational videos, ensuring high-quality results with minimal effort. Whether you’re a content creator, marketer, or educator, InVideo provides the necessary tools to produce engaging and impactful videos efficiently.
Pricing:
Social Media Marketing Tools for Social Listening
Best for:
Ratings:
4.6/5 (G2), 4.8/5 (Capterra)
Apps:
Web-version
Social Media Platforms Supported:
Instagram, YouTube, TikTok, Twitter and Twitch
Key Features:
- Real-Time Brand Monitoring: Continuously tracks brand mentions, hashtags, and relevant discussions across social platforms, providing timely insights.
- Sentiment Analysis: Analyzes the tone of conversations—positive, negative, or neutral—to gauge public perception effectively.
- Influencer Identification: Detects influencers discussing your brand or industry, facilitating potential partnerships and collaborations.
- Competitive Benchmarking: Compares your brand’s mentions and sentiment with competitors to understand market positioning.
- Customizable Feeds: Allows users to create personalized streams based on specific keywords, accounts, or hashtags for targeted monitoring.
- Cross-Platform Coverage: Monitors conversations across major social media platforms, including Instagram, YouTube, and TikTok.
Strengths
- Comprehensive Data Coverage: Monitors multiple platforms, providing a holistic view of online conversations.
- Advanced Sentiment Analysis: Accurately categorizes the tone of mentions, aiding in reputation management.
- Influencer Discovery: Identifies potential influencers discussing your brand, streamlining partnership opportunities.
Patricio
The thing I like the most about the platform Hype Auditor is the variety of Discovery results when searching for new profiles to work with. Also, the variety of filters the platform offers to do so. On the other hand, I enjoy the rapid and ease of use and implementation, it’s very simple to understand and work with. Finally, I recently started working with other tools like Market Analysis and Ranking & Trends.
Areas to Improve
- Platform Limitation: Primarily focuses on Instagram, limiting insights from other social media platforms.
- Data Interpretation Complexity: Advanced analytics may require expertise to interpret effectively.
- Pricing Structure: May be cost-prohibitive for small businesses or startups.
Erosion Z.
Some reports for new accounts need to be analyzed on an ad hoc basis, and on several occasions, we have encountered a wait of more than two hours for some accounts to be analyzed. Account coverage needs to be improved. It can only display a few results with specific words (that is, small words) that target a certain group of people.
What’s the Standout Feature of HyperAuditor:
HypeAuditor’s Media Monitor tracks brand mentions, hashtags, and discussions across platforms, providing real-time updates, sentiment analysis, and influencer identification. It helps brands stay responsive and informed in their marketing efforts.
About HypeAuditor
For those who struggle with finding the right influencers for their influencer marketing campaigns, HypeAuditor is an all-in-one platform that meets all their needs.
The Discovery feature allows users to explore a vast database of over 162 million influencers, using filters like location, engagement rate, and audience demographics to find the perfect match. My network aids in managing influencer relationships with functionalities for organizing campaigns, processing contracts, and payments, and creating custom workflows.
HypeAuditor offers comprehensive campaign management tools with media planning, influencer outreach, and real-time tracking. Users can create tailored media plans, efficiently connect with influencers, and access detailed performance analytics to assess ROI.
The competitor analysis feature provides insights for effective benchmarking. Additionally, the payment system streamlines financial transactions, ensuring timely payments to influencers. These features make HypeAuditor a robust platform for optimizing influencer marketing strategies.
Pricing:
Best for:
Ratings:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Reddit, and TikTok.
Key Features:
- Unlimited Search Queries: Conduct unlimited searches to track brand mentions, keywords, and topics across the web.
- Boolean Operators: Utilize 48 different Boolean operators to refine and specify your search parameters for precise results.
- Historical Data Access: Access up to a year’s worth of historical data to identify trends and monitor long-term brand health.
- Sentiment Analysis: Analyze the sentiment of online conversations to understand public perception of your brand.
- AI Smart Alerts: Receive automated alerts for significant changes in mention volume or sentiment, enabling timely responses.
- Multilingual Support: Monitor conversations in multiple languages, broadening your brand’s global listening capabilities.
Strengths
- Extensive Data Coverage: Access insights from over 100 million online sources, providing a comprehensive view of online conversations.
- Advanced Analytics Tools: Leverage sophisticated analytics to gain deep insights into audience behavior and sentiment trends.
- Customizable Dashboards: Create tailored dashboards to visualize data in a way that aligns with your specific business needs.
Verified User in Higher Education
Brandwatch provides a great analytics tool to see what type of content is performing well. Their benchmarking feature was one of the reasons we selected them, and allows us to see how we are performing not just against the industry standard, but also against peers we can select.
Areas to Improve
- The limited database can be a significant drawback for LinkedIn.
- The occasionally stops working mid-task, requiring you to start over.
Verified User in Gambling & Casinos
There can be discrepancies in the metrics reports. For example, the Brandwatch analytics and Facebook’s native analytics can differ. I’d like to see more accuracy there.
What’s the Standout Feature of Brandwatch:
Brandwatch’s AI Smart Alerts provide real-time notifications on changes in online conversations, enabling quick action. Its Sentiment Analysis helps identify positive, negative, or neutral sentiment, offering insights into public perception. These features, along with advanced analytics, make Brandwatch a powerful social listening tool.
About Brandwatch
Brandwatch is a powerful social listening tool that provides deep insights into brand performance across various platforms, including LinkedIn. It specializes in analyzing audience sentiment, allowing brands to understand how their content is being perceived. By tracking social media conversations and measuring engagement, Brandwatch helps businesses monitor real-time reactions, assess the tone of responses, and identify trends in audience sentiment.
The tool’s ability to segment audiences based on demographics, engagement levels, and professional attributes is a key strength. This segmentation allows businesses to tailor their messaging to different audience groups, improving the relevance of their content. By understanding the interests and behaviors of various segments, companies can optimize their content strategies for better engagement.
Brandwatch also excels in providing customizable reports that allow users to track specific metrics relevant to their objectives. These reports can be adjusted to showcase insights in a visual format, making it easier for teams to interpret data and make informed decisions. The ability to export these reports in different formats makes it adaptable to various stakeholders, enhancing its utility for teams managing multiple clients or internal departments.
Overall, Brandwatch’s social listening capabilities provide valuable, actionable insights that help businesses refine their strategies and improve audience engagement.
Pricing and Value:
Best for:
Ratings:
4.3/5 (G2), 4.3/5 (Capterra)
Apps:
Web version
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), YouTube, and many more.
Key Features:
- Global Coverage: Monitors over 30 social networks and 150 million websites in 239 countries, covering 186 languages.
- Visual Listening: Utilizes AI-powered image and video recognition to detect brand logos, scenes, and objects, even in untagged content.
- Real-Time Alerts: Provides instant notifications for significant changes in sentiment, volume, or emerging trends, enabling timely responses.
- Sentiment Analysis: Analyzes emotions behind conversations in 127+ languages, offering insights into public perception of brands and topics.
- Conversation Clusters: Groups related discussions to identify key themes and influencers, aiding in understanding audience interests.
- Virality Map: Visualizes how topics spread across the internet, helping to identify and capitalize on viral trends early.
Strengths
- Comprehensive Data Coverage: Extensive monitoring across diverse platforms and languages provides a holistic view of online conversations.
- Advanced Visual Listening: AI-driven image and video recognition capabilities offer deeper insights into brand presence beyond text mentions.
- Customizable Dashboards: Tailor dashboards to specific needs, facilitating focused analysis and reporting for different teams.
Younes B.
I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker’s web crawlers don’t disappoint you and show you the results in almost real time.
Areas to Improve
- High Pricing: Considered expensive, which may be a barrier for small businesses or startups.
- Learning Curve: The platform’s extensive features may require time to master, posing a challenge for new users.
- Limited Historical Data: Access to past conversations may be restricted, limiting long-term trend analysis.
Verified User in Aviation & Aerospace
Trapped. Easy to set up, impossible to get away from it. Ugh, you can’t delete your account without going through a 3rd party request, which still hasn’t worked. Users can’t delete accounts in settings, zero ability to control your account. Results include every job posting on the planet. In other words, if you want an alert for ICH Q9, instead of getting information on ICH Q9, you get every single job posting that lists ICHQ9 as part of the job, which every quality professional on earth.
What’s the Standout Feature of SocialPilot:
Talkwalker offers extensive data coverage with Visual Listening Tools for untagged content and Real-Time Alerts. Sentiment Analysis helps brands quickly respond to trends, making it essential for audience engagement.
About Brandwatch
Talkwalker is a comprehensive social listening tool designed to help organizations drive customer loyalty, attract new clients, and gain a competitive edge. It offers extensive monitoring across 30 social networks and 150 million websites globally, providing real-time insights into consumer data. Talkwalker uses advanced Boolean filters and AI technology to sift through vast amounts of information, ensuring businesses receive relevant and actionable insights.
The platform’s sentiment analysis tool is particularly valuable, enabling businesses to gauge customer emotions toward their brand or products. It also identifies influencers, helping brands expand their reach by collaborating with key figures in their industry. Talkwalker’s visual analysis capability offers insights into audience preferences in imagery and videos, enhancing content strategies.
Talkwalker’s media monitoring feature tracks mentions across news, blogs, print, and broadcast media, alongside social media. It provides real-time alerts and custom performance scoring, helping businesses stay updated on critical developments.
With social benchmarking, businesses can compare their social media performance against competitors, gaining valuable insights into strengths and weaknesses. Talkwalker also offers audience insights, which include demographic analysis and AI-powered clustering, allowing brands to tailor content and campaigns more effectively. Additionally, customer feedback analytics helps businesses understand consumer sentiment, improving customer experience management.
Pricing:
Platform-Specific Social Media Marketing Tools
While general social media management platforms like SocialPilot, Hootsuite, and Sprout Social help manage content across multiple platforms, platform-specific tools are tailored to each network’s unique features.
These tools enhance marketing efforts by optimizing strategies for each platform’s audience and content type.
Here’s how platform-specific tools improve social media marketing:
1. Facebook Marketing Tools
These tools help businesses optimize ad campaigns, track page performance, and manage engagement efficiently on Facebook. They enable better audience targeting, content scheduling, and performance analysis to improve ROI.
Examples: AdEspresso and SocialPilot’s Facebook Scheduler
2. Instagram Marketing Tools
Instagram marketing tools are designed for content planning, scheduling, and tracking engagement on the platform’s visually driven environment. They assist businesses in growing their follower base and optimizing content strategies.
Examples: Later and SocialPilot’s Instagram Scheduler
3. TikTok Marketing Tools
TikTok marketing tools help brands optimize their ad campaigns, create engaging content, and target specific audiences on TikTok’s fast-moving platform. These tools are tailored to TikTok’s short-form video format and influencer-driven community.
Examples: TikTok Ads Manager and SocialPilot’s TikTok Scheduler
4. LinkedIn Marketing Tools
These tools are tailored for professional networking on LinkedIn, assisting in content scheduling, lead generation, and performance tracking. They are ideal for B2B marketing strategies and growing professional connections.
Examples: LinkedIn Native Scheduler and SocialPilot’s LinkedIn Scheduler
5. Twitter Marketing Tools
Twitter marketing tools are designed to help businesses schedule tweets, track hashtag performance, and engage with followers in real-time. They enable brands to stay relevant in Twitter’s fast-paced, conversational environment.
Examples: Tweetdeck now X Pro and SocialPilot’s Twitter Scheduling
6. YouTube Marketing Tools
YouTube marketing tools optimize video content creation, SEO, and audience engagement tracking. These tools help businesses grow their YouTube channel by improving visibility and viewer retention.
Examples: TubeBuddy and SocialPilot’s YouTube Scheduler
7. Pinterest Marketing Tools
Pinterest marketing tools help businesses schedule pins, track engagement, and optimize content strategies on Pinterest’s visual discovery platform. These tools enhance traffic by leveraging Pinterest’s search engine and audience insights.
Examples: Tailwind and SocialPilot’s Pinterest Scheduler
These tools are designed to optimize platform-specific marketing, helping brands engage their audience and enhance performance effectively.
Key Features to Choose Social Media Marketing Tools
Affordable Pricing
Pricing is perhaps the most detrimental factor in opting for a marketing tool. Whether you’re a small business or an enterprise, there is always a cap on the budget. Hence, it’s important to find an option that has all the features you require without putting a strain on your pockets.
You can go for more than one tool for multiple purposes or get a versatile tool to manage your affairs overall.
And keep an eye out for hidden extra charges!
To explore affordable options for managing your social media, check out our Social Media Marketing Guide.
Requisite Features
Social media tools usually have specific features tailored to certain tasks. If your brand wants to track audience opinions for PR improvement, go for a tool with great listening capabilities and easy communication management.
To establish posting consistency, use a scheduling tool. Analytics and social monitoring tools can help you better access data on your own and others’ performances online.
Ease of Use
People make the mistake of not considering the user-friendliness of a tool in the initial phase of their search. But a tool being easy to use is as vital as it having affordable pricing. An intuitive UI/UX streamlines the process of incorporating a marketing tool in your social media workflow.
Also, users or members of their team might have lesser technical knowledge. So, if the tool has a gentle learning curve, users would also be able to use it in a short time.
Scalability
If your business is on the rise with a growing team, or if you’re an agency constantly gaining new clients, the software you choose must be scalable.
Ensure you understand how flexible the social media software is regarding adding new team members or managing additional accounts. Often, these changes come with additional costs.
For tips on scaling your social media strategy effectively, check out our Social Media Marketing Tips.
Proficient Customer Support
Customer support is essential for any software. Whether it’s helping you get started or quickly resolving any issues, good customer support greatly impacts the user experience.
You can evaluate this by testing the tool yourself, contacting the support team, or checking out reviews from past users on different platforms.
Now that you have options and the criteria to evaluate them, you’re ready to make an informed decision about your tool.
Conclusion
The growing importance of social media marketing is causing companies to devote more time and money as they realize social media’s immense potential. However, you can’t take advantage of the potential without the right technology stack.
The effectiveness of a tool depends on its scalability, user-friendliness, and value for money, and we incorporated these qualities into our list so that they are ready to grow with your team, help you increase productivity, and save you time.
If you are all set to heighten your social media marketing for real, get started with SocialPilot. Take SocialPilot’s 14-day free trial and volte-face your branding altogether.
Frequently Asked Questions
What are the best social media marketing tools in 2025?
Some of the top-rated tools for social media marketing in 2025 include SocialPilot, Hootsuite, Sprout Social, Brand24, and BuzzSumo. These tools help streamline scheduling, content creation, analytics, engagement, and team collaboration based on your specific business needs.
How do I choose the right social media marketing tool for my business?
Start by evaluating what you need—scheduling, analytics, content creation, or engagement. Then, compare tools based on features, pricing, ease of use, scalability, and platform support. This guide breaks it all down for you to make the decision easier.
What are the best tools to track paid social media marketing campaigns?
Tools like SocialPilot, Sprout Social, Social Status, and Brandwatch offer robust analytics for both organic and paid campaigns. They help track ad performance, engagement, ROI, and more, all from a single dashboard.
What are the best social media tools for marketing?
The best social media marketing tools are:
- SocialPilot
- Hootsuite
- CoSchedule
- Sprout Social
- Social Status
- Buzzsumo
- Brand24
- ContentStudio
- Productive
- Planable
- Sprinklr
- Rytr
- Statusbrew
- Curata
- Canva
- Invideo
- HypeAuditor
- Brandwatch
- Talkwalker
Can one tool handle all social media marketing tasks?
Yes, some platforms like SocialPilot, Sprout Social, and Statusbrew offer all-in-one solutions for scheduling, analytics, social listening, engagement, and collaboration—especially helpful for agencies and growing teams.
Are there any free tools for social media marketing?
Yes, tools like Canva, Buffer (free plan), and Hootsuite (limited free tier) offer entry-level features. However, for scaling and advanced needs, switching to a paid tool like SocialPilot with a free trial might offer better value.
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