The Complete Social Media Image Sizes Cheat Sheet

The Complete Social Media Image Sizes Cheat Sheet

All you need to know about social media image sizes for all types of posts. Easily optimize your visual content for Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Snapchat & Google Business Profile.

Table of Contents

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality.

Think about it – each platform has its unique set of rules, especially regarding visuals.

And guess what?

Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key.

So, what’s the secret sauce?

Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms.

A Quick Social Media Image Size Cheat Sheet

Here’s a quick look at the image dimensions for different social media platforms:

Facebook Instagram Twitter LinkedIn TikTok
Profile Photo 170 x 170 pixels 320 x 320 pixels 400 x 400 pixels 400 x 400 pixels 200 x 200 pixels
Landscape 1200 x 628 pixels 1080 x 566 pixels 1600 x 900 pixels 1200 x 627 pixels 1920 x 1080 pixels
Portrait 628 x 1200 pixels 1080 x 1350 pixels 1080 x 1350 pixels 627 x 1200 pixels 1080 x 1920 pixels
Square 1200 x 1200 pixels 1080 x 1080 pixels 1080 x 1080 pixels 1080 x 1080 pixels 1080 x 1080 pixels
Stories 1080 x 1920 pixels 1080 x 1920 pixels N/A N/A 1080 x 1920 pixels
Cover Photo 851 x 315 pixels N/A 1500 x 500 pixels 1584 x 396 pixels N/A

Let’s look at them one by one, shall we?

1. Facebook Image Sizes

The Facebook cover photo should be all about your business. So, why not use one of your product photos representing your company?

Meaningful Facebook conversations begin with great content. Use your Facebook cover photo and newsfeed images to promote engagement. Make sure that you use images that are in tune with your audience’s interests.

When it comes to the right sizes for Facebook images, the list just doesn’t seem to end. But to make it easy for you, we have categorized it into 6 common ones:

  • Profile picture
  • Cover photo
  • Event cover photo
  • Group cover photos
  • Stories
  • Ads

But before we go any further, it’s important to understand why there are many Facebook image size variations.

Rest assured, Facebook doesn’t just have these many variations to make things difficult for designers. Instead, these variations arise because of the differences in devices.

Think about it.

While browsing on a laptop or PC, the screen is horizontal (wide), while mobile screens are vertical (tall). Hence, the size of the device calls for different dimensions.

Another important point to note: Facebook doesn’t stretch out your creatives; instead, it crops them!

Facebook Image Size: Profile Picture

The dimensions of the Facebook profile picture size vary from device to device.

  • For desktop: Your Facebook profile picture is displayed at 170 x 170 pixels
    For mobile: The Facebook profile picture is displayed at 128 x 128 pixels

Facebook Image Size: Cover Photo

The dimensions for desktop are 820 x 312 pixels and 640 x 360 pixels for mobile. The recommended dimension for a Facebook cover photo is 851 x 315 pixels.

Facebook Image Size

Tips

  • The ideal file size for faster loading should be less than 100 KB.
  • You should upload the image as an sRGB JPG file to avoid any compression.

Resource: Know the best practices for creating a striking Facebook cover image.

Facebook Image Size: Event Cover Photo

For a Facebook cover image, the recommended dimensions are 1200 x 628 pixels, about a 2:1 aspect ratio.

The size of your event cover photo can’t be changed after being added to an event.

Facebook Image Size: Group Cover Photo

The ideal size for a perfect Facebook Group cover photo is 1640 x 856 pixels or an aspect ratio of 1.91:1.

For best results and minimum auto-cropping of your Group cover photo, you can use this image size.

Facebook Image Size: Stories

The recommended image dimensions for Facebook Stories are 1080 x 1920 pixels with an aspect ratio of 9:16. Stories are designed to cover the entire screen of a smartphone.

Tips

  • Do not select an image with a width smaller than 500 pixels.
  • For Stories with text, leave 14% (that’s 250 pixels) of the top and bottom text-free. That way, the CTA won’t be covered by your brand’s profile photo or buttons.

Facebook Image Size: Ads

Facebook Ads have various formats, and each format has different design specifications.

  • For Facebook Feed Ads, the recommended image size is at least 1080 x 1080 pixels with an aspect ratio of 1.91:1 to 1:1. Minimum size should be 600 x 600 pixels.
  • For Right Column Facebook Ads, the minimum image size is 254 x 133 pixels, while the recommended image dimension is 1200 x 1200 pixels. (Note: This is a desktop-only ad type).
  • For Facebook Marketplace Ads, the recommended image size is 1080 x 1080 pixels with a ratio of 1:1.
  • For Facebook Search, the minimum size is 600 x 600 pixels. The recommended image size is 1080 x 1080 pixels with an aspect ratio of 1.91:1 or 1:1.
  • For Facebook Messenger Inbox Ads, the minimum size is 254 x 133 pixels, and the recommended image size is 1080 x 1080 pixels.
  • For Facebook Stories Ads, the required resolution is 1080 x 1080 pixels. The minimum width required for the Stories ads is 500 pixels, and the aspect ratio should be 9:16.

To check image sizes for more Facebook Ad types, you can check out the Facebook Ads Guide.

2. Instagram Image Sizes

Mastering Instagram means more than just capturing the perfect shot; it’s about ensuring every pixel is in its place. From your profile picture to your Story uploads, selecting the right Instagram image size can be the difference between ‘just another post’ and a scroll-stopping masterpiece.

Instagram Image Size: Profile Photo

Instagram image size

An Instagram profile picture is displayed at 110 x 110 pixels. However, the upload size is 320 x 320 pixels.

Tips

  • The Instagram profile shows up as a circle, so ensure to keep the elements that need focus in the center of the image to avoid any cropping out.
  • Unlike other social media platforms, Instagram does not allow followers to click on the profile picture to expand it. So, make sure the image can be seen properly.

Instagram Image Size: Story

Since the feature’s inception, Instagram Stories have entirely dominated the platform. With over 500 million monthly daily active users, Stories has become the most popular ephemeral feature for people to discover and interact with your brand.

Use the guidelines below to make your audience interaction successful with the perfect Story image size.

Instagram story image size

The recommended resolution for Instagram Stories is 1080 x 1920 pixels with an aspect ratio of 9:16.

Instagram Image Size: Feed Photos

Instagram Feed photos come with multiple orientations. The dimensions for these orientations are as follows:

  • Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
  • Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
  • Square: 1080 x 1080 pixels
  • Supported Image aspect ratio: Anywhere between 1.91:1 and 4:5

If your uploaded Instagram image is of a different ratio, the platform will automatically crop your photo to fit a supported ratio.

Instagram Image Size: Carousel Photos

The recommended image sizes for Instagram carousel photos for different orientations are as follows:

  • Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
  • Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
  • Square: 1080 x 1080 pixels at an aspect ratio of 1:1
  • Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)

Instagram Image Size: Ads

The recommended image sizes for Instagram ads are:

  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Instagram Stories ads: 1080 x 1080 pixels at an aspect ratio of 9:16
  • Instagram Reels ads: 1080 x 1920 pixels at an aspect ratio of 9:16
  • Instagram Profile Feed ads: 1080 x 1080 pixels with an aspect ratio of 1:1

To check more Instagram ad options and their design criteria, check out Meta Ads Manager.

Tips

  • For your Instagram Stories image ads, consider leaving roughly 14% or 250 pixels at the top and 20% or 340 pixels at the bottom of the image free of text, logos, or other key creative elements. This is to avoid covering them with the profile icon or call to action.
  • Instagram recommends leaving roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free of text, logos, or other key creative elements to prevent them from being covered with the profile icon or call to action.

Get more guidance on text overlays and safe zones for ads in Stories and Reels formats.

3. Twitter Image Sizes

When it comes to Twitter, first impressions are key. Your Twitter cover photo is the billboard of your digital persona, while your Twitter profile picture acts as a welcoming handshake. They’re the first things users notice—it’s where eyes land, and judgments are made.

But here’s the thing: if they’re not the right size, they can become a blurry mess or an awkward crop job. That’s why nailing those dimensions is crucial.

Tip: Consider a Twitter scheduling tool to get maximum traction with fewer efforts.

Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to promote your marketing message and company tagline.

Twitter image size

Twitter Image Size: Profile Photo

The recommended image dimensions for Twitter profile photos are 400 x 400 pixels. (File size must be less than 2 MB.)

Twitter Image Size: Header Photo

The Twitter header image size is 1500 x 500 pixels with an aspect ratio of 3:1. The file size should be less than 5 MB.

Twitter Image Size: In-Stream Photos

For Twitter in-stream or post image size, the recommended dimensions are 1600 x 900 pixels. The minimum image size is 600 x 355 pixels. The suggested aspect ratio is anything between 2:1 and 1:1 on desktop and 2:1, 16:9, and 3:4 on mobile.

Twitter Image Size: Shared Photos

The ideal size for shared photos on Twitter is 900 x 450 pixels.

Twitter Image Size: Ads

The recommended image size for the different types of Twitter ads are as follows:

  • Single and multi-image tweets: 600 x 335 pixels.
  • Website card image: 800 x 418 pixels with an aspect ratio of 1.91:1. 800 x 800 pixels is recommended for 1:1 aspect ratio.
  • App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
  • Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
  • Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
  • Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20 MB for 2-6 image cards.

4. LinkedIn Image Sizes

LinkedIn is known as the largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for B2B brands as well as recruiters to connect with industry leaders.

By leveraging this network correctly, you can connect and engage with more professionals. Ensure that you highlight the most relevant things about your business and brand in the banner image and cover image. Having creative images increases your chances of being noticed.

Take the aid of various LinkedIn scheduling tools to skyrocket your networking.

LinkedIn personal profie image size

LinkedIn Image Size: Profile Picture

  • Recommended profile picture size: 400 x 400 pixels with an aspect ratio of 1:1.
  • The maximum file size is 8 MB.

LinkedIn Image Size: Profile Cover Picture

  • Recommended image size: 1584 x 396 pixels with an aspect ratio of 4:1.

Tips

  • LinkedIn cover photos are cropped differently on desktop and mobile, so view your profile on both devices before finalizing your cover photo.
  • Ensure the file size is less than 8 MB.

LinkedIn Image Size: Company Page

LinkedIn company profile image size
  • Company page:
    Logo size: 300 x 300 pixels (min); 400 x 400 pixels (max); File size: 4 MB (max)
    Cover image: 1128 x 191 pixels
  • Blog post image: 1350 x 440 pixels
  • Square logo size: 60 x 60 pixels
  • File size: 10 MB (max)

LinkedIn Image Size: Life Tab

The LinkedIn life tab allows you to share the human side of your company with prospective clients and job seekers. It helps you give people a peek into your company culture, ethics, photos, and employee perspectives and show them what your brand is all about.

LinkedIn company profile image sizes
  • Hero image size: 1128 x 376
  • Custom module image size: 502 x 282 pixels
  • Company photos size: 900 x 600

LinkedIn Image Size: Blog Post Link Pictures

  • LinkedIn Blog Post Link Images Size: 1200 x 627 Pixels (recommended)

LinkedIn Image Size: Custom image dimension for sharing a link in an update

  • LinkedIn suggests to keep the size as 1200 x 627 pixels.

LinkedIn Image Size: Ads

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background image: 300 x 250 pixels
  • Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
  • Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

5. TikTok Image Sizes

TikTok Image Sizes

Beyond the playful loops and captivating beats, TikTok harbors a vast digital domain, boasting over 1.1 billion monthly active users across 150+ countries. Its meteoric rise, especially among Gen Z and millennials, has made it an arena where creators, brands, and tunes burgeon and thrive.

Although the platform made a name with its 15-second videos, its success also flows through aptly utilized imagery. Ensuring your photos and visuals are within TikTok’s image size parameters is pivotal in connecting with an audience with a keen eye for detail and aesthetics.

In this section, we shed light on the apt pixels and dimensions for TikTok image sizes so your visuals are in sync with your vivacious content.

TikTok Image Size: Profile Picture

  • Recommended image size: 200 x 200 pixels.
  • The minimum image size for a TikTok profile photo is 20 x 20 pixels.

TikTok Image Size: Video Size

  • Recommended image size: 1080 x 1920 pixels
  • The ideal aspect ratio for TikTok videos is 9:16

TikTok Image Size: Carousel Picture

  • Recommended image size: 1080 x 1920 pixels
  • The recommended TikTok carousel image size is 9:16 or 1:1, but you can also upload images with a 4:16 aspect ratio.

6. YouTube Image Sizes

YouTube has grown as a video-sharing platform, boasting over 2.49 billion monthly users. As much as videos are central, accompanying images like channel banners, profile pictures, and video thumbnails play a significant role.

Adhering to YouTube’s recommended image sizes ensures your content doesn’t just blend in but stands out.

Furthermore, for visual fidelity in content, it’s paramount to also adhere to the recommended video upload dimensions, ensuring impeccable visual clarity.

YouTube Image Sizes

YouTube Image Size: Profile Picture

  • The recommended image size for a YouTube profile picture is 800 x 800 pixels.
  • The photos will be rendered at 98 x 98 pixels.

YouTube Image Size: Banner Picture

The recommended image size for the YouTube banner is 2048 x 1152, with an aspect ratio of 16:9. The maximum file size allowed is 6 MB.

YouTube Image Size: Video Thumbnail Photo

YouTube suggests the video’s thumbnail image size to be 1280 x 720 pixels with an aspect ratio of 16:9 to meet HD standards.

YouTube Image Size: Ads

  • Recommended image size: 1280 x 720 pixels

7. Pinterest Image Sizes

Pinterest is a wonderful platform for driving referral traffic to your site. To drive traffic consistently, you need to be using social media automation tools. But it’s also very important that you optimize your Pinterest page regularly and use proper image sizes for boards and pins.

Like other platforms, Pinterest displays your profile picture as a circle. A Pinterest profile image may not be as significant as that of a Facebook or Twitter profile image. However, you still need to use a nice one.

Your profile picture on Pinterest should be something closely aligned with you or your brand. After all, anyone who arrives at your board or pins will glance at your profile, too.

Pinterest image size

Pinterest Image Sizes: Profile Photo

  • Recommended image size: 165 x 165 pixels

Pinterest Image Sizes: Profile Cover Photo

  • Pinterest profile cover photo size: 800 x 450 pixels
  • The recommended aspect ratio is 16:9

Pinterest Image Sizes: Pins

  • For square pins, the ideal image size is 1000 x 1000 pixels.
  • Recommended image size: 1000 x 1500 pixels
  • Maximum file size: 20 MB
  • Aspect ratio: 2:3

Pinterest Image Sizes: Story Pins

  • Recommended image size: 1080 x 1920 pixels with an aspect ratio of 9:16
  • Maximum file size: 20 MB

Pinterest Image Sizes: Collection Pins

  • Recommended image size: 1000 x 1000 pixels or 1000 x 1500 pixels

Pinterest Image Sizes: Ads and Carousels

The recommended image sizes for Pinterest ads are:

  • App install ads: A 2:3 aspect ratio or 1000 x 1500 pixels is recommended.
  • Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels is recommended. Up to 5 images can be included in a carousel.
  • Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio or 1000 x 1500 pixels is recommended.

8. Snapchat Image Sizes

Snapchat, a platform celebrated for its ephemeral messages and quirky filters, has significantly transformed the realm of social storytelling. With over 397 million daily active users, it’s not just about fleeting snaps anymore.

Images, whether for ads, geofilters, or profile icons, are pivotal in connecting users and building brand presence.

Proper adherence to Snapchat’s image dimensions ensures that your visual content is displayed crisply and captures the moment’s essence without any unwarranted cropping or distortion.

Snapchat Image Sizes

Snapchat Image Size: Profile Picture

  • Recommended image size: 320 x 320 pixels
  • Maximum image size: 2 MB

Snapchat Image Size: Geofilter

  • Recommended image size: 1080 x 1920 pixels
  • Aspect ratio: 9:16
  • Maximum file size: 5 MB

Snapchat Image Size: Ads

  • Recommended image size for Snapchat ads: 1080 x 1920 pixels
  • Aspect ratio: 9:16
  • Maximum file size: 5 MB

9. Tumblr Image Sizes

Tumblr stands out as a highly customizable social network where sharing content with your audience is a breeze. While your profile photo may not be the star of the show across the site, choosing one that complements your page’s layout is key. To truly broaden your impact, ensure your visuals, especially your Tumblr banner, are tailored to the platform’s optimal dimensions.

Tumblr image size

Tumblr Image Size: Profile Picture

  • Recommended image size: 128 x 128 pixels

Tumblr Image Size: Profile Banner

  • Recommended image size: 3000 x 1055 pixels with an aspect ratio of 16:9

Tumblr Image Size: Image Post

  • Recommended image size for Tumblr image post: 500 x 750 pixels

Tumblr Image Size: Ads

  • Recommended image size for Tumblr image ads: 1280 x 1920 pixels

10. Google Business Profile Image Size

Google Business Profile (formerly Google My Business) has a specific image and video size. For any GMB, it is essential to adhere to these sizes for optimum display on all Google services like Maps and Search. 

These sizes have changed in the past, but we have got you the most updated image size for GMB in 2024. The 4 major image sizes that Google has are:

google my business

Google Business Profile Image Size: Logo

  • Google My Business Logo Size is square-size and should ideally be 720 x 720 pixels.
  • Also, for best results, ensure the logo is not stretched and is clear even at the minimum size of 250 x 250 pixels.
  • Maximum file size for logo on GMB is 5 MB. Make sure your logo is visible properly within this limit.

Google Business Profile Image Size: Profile Photo

Just like logo size, profile photo size is also small scale on Google My Business.

  • The resolution size of the profile image on GMB should be a minimum of 250 x 250 pixels and a maximum of 750 x 750 pixels. 

This image will represent your business on Google Interactions, so keeping it as professional as possible is recommended.

Google Business Profile Image Size: Cover Photo

Your profile cover photo is crucial in correctly representing your business. 

  • Google recommends using the cover photo with a 1024 x 576 pixels resolution.

Google Business Profile Image Size: Video Post

  • For video posts on Google Business Profile, it is advised to keep video duration within 30 seconds.
  • The resolution should be a minimum of 1280 x 720 pixels for best-quality results.
  • The file size should be not more than 100 MB only.

These image and post sizes will protect you from posting unprofessional visuals. If you are new to Google Business Profile, here is a step-by-step guide to set up your account to the utmost level of professionalism.

SocialPilot: An easy way to fix your images

The problem of posting images with the wrong aspect ratio is real. Sometimes, even after knowing the correct image sizes, you can make mistakes with the post-aspect ratios while publishing.

And that results in either your post getting cropped, stretched, or rejected, and you have to do the drill of going back and fixing the image sizes in a third-party editor and trying to post them again.

Not anymore! We cracked the code with an inbuilt image editor.

Now, on SocialPilot, you can easily optimize your images for various social platforms in one go.

Say you compose a post for social platforms and upload images to go with the post. If those images are not suitable for publishing on the selected platforms, the tool will let you know instantly with a prompt to fix them.

You can resize your image into suitable dimensions or crop it to fit the permitted aspect ratio by selecting one of the predefined ratios or going with the custom cropping tool.

All of this is achievable from the same dashboard while creating your post. This essentially eliminates the chance of your post failing to publish due to image-dimension or aspect ratio-related errors.

With this premium solution, you can fix your social media images without depending on designers and third-party editors.

socialpilot image editor

So go ahead, use SocialPilot to add images from Google Drive, Dropbox, and more, and optimize your images for different platforms in one go!

Agency Plan

Wrapping Up

And that’s a wrap for the right social media image sizes. Think of it as tailoring your digital outfit to fit perfectly—you want to look good, after all.

But hey, don’t forget that it’s the personality in your posts that really draws people in. So, grab these tips, post with heart, and show the world what you’ve got. Here’s to snaps that not only catch the eye but also capture the spirit.

Catch you on the feed!

Frequently Asked Questions

What size should social media images be?

Image size guidelines for all social media platforms:

  • Facebook Image Size: 1200 x 628 pixels
  • Twitter Image Size: 900 x 450 pixels
  • Instagram Size: 1080 x 1080 pixels
  • LinkedIn Size: 1350 x 440 pixels
  • Pinterest Size: Pin size: 236 pixels x Adjustable Height; 2:3 ratio for vertical pins (recommended) Board image size: 222 x 150 pixels
  • Snapchat Size: 1080 x 1920 pixels
  • Tumblr Size: 500 x 750 pixels
  • Google My Business: 720 x 720 pixels

What size should a Facebook post image be?

The Facebook Image size should be 1200 x 628 pixels. Upload your images in the JPEG format under 100 Kb for better results. Also, images with text (for instance, brand logo) should be posted as a PNG file.

What are IG dimensions?

Find the optimized IG dimensions:

  • Profile photo size: 110 x 110 pixels
  • Photo size: 1080 x 1080 pixels
  • Photo thumbnail: 161 x 161 pixels
  • Appear on the home page at 110 x 110 pixels

How many pixels is an Instagram Square?

An Instagram square has 1080 x 1080 pixels.

What are the most common social media image sizes?

Some of the most common social media image sizes are:

  • 1024 x 768 pixels
  • 1080 x 1080 pixels
  • 1280 x 720 pixels
  • 1920 x 1080 pixels

About the Author

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