Behold the power of the optimized social media images!
Well, who doesn't like an image well done? Psst here's a secret... It's the right social media image sizes that make them look so good. Beg to differ?
Look at it this way, you made an amazing image (and we all know that images don't just look good because of the elements in it, it is all the elements put together, that make a great image) and just because you didn't optimize the images right, half of the elements got cut, or got stretched out, or there are thousand other things that could go wrong. Sounds bad, right?
So, to save your gorgeous creatives from going down the gutter, I have listed down the sizes of all the social media platforms. Yeah well, you can thank me later.
Be it Facebook profile pictures, LinkedIn banners or any social media image for that matter, images are now undoubtedly the backbone of all social media platforms. Images have hugely garnered the marketing reigns in its control and if your images are compelling, you are sure to win the engagement battle.
And this is exactly why image sizes play an important role in luring customers. But, the specifications of image sizes keep changing. We all want to keep growing right? And this is a cliché, but change is the only constant! Don't be sad, we'll keep on updating this blog to keep you up-to-date!
So... In this cheat sheet for social media marketers, we'll be sharing all image sizes for various social media platforms to ensure your next social media updates reach out to its maximum potential.
Here’s a complete guide covering all image sizes of your social media networks you require for the perfect visuals!
Social media image sizes cheat sheet
Table of Contents
1. Facebook Image Sizes
The Facebook cover photo should be all about your business. So, why not use one of your product photos that represent your company? Meaningful Facebook conversations begin with great content. Use your Facebook cover photo and newsfeed images to encourage engagement. Make sure that you include the image that fits with your audience’s interest.
Well, when it comes to Facebook image size, the list just doesn't seem to end. But to make it easy for you to understand, we have categorized the images in 2 sub-points. Before we go any further, it's important to understand why are there are so many size variation when it comes to Facebook.
Rest assured, Facebook doesn't just have these many variations to make things difficult for designers, instead these variations are because of the devices. Think about it. While browsing in a laptop or P.C the screen it horizontal (wide) and mobile screens are vertically long (tall). Hence, the size of the devices calls for various dimensions. Also, Facebook doesn't stretch out your creatives, instead crops them!
Facebook Page Image Sizes
- Facebook cover photo size:
For desktop: 820 x 312 pixels
For mobile: 640 x 360 pixels
Pro tip: In this case, using a cover size of 820 x 360 and putting important elements in safe zone that is 640 x 312 is advisable
- Facebook profile photo size:
For desktop: More than or equal to 180 x 180 pixels
For mobile: More than or equal to 140 x 140 pixels
- Facebook banner dimensions: 1200 x 630 pixels
- Link/ Update image size: 1200 x 628 pixels
- For best results upload JPG file less than 100 KB
- Images with text (for instance, brand logo) must be a PNG file
- Check out Facebook’s guidelines for banner sizes and more
Note: If you are promoting your business on Facebook make sure the image size is 1200 x 628 pixels and has only 20% text in it.
Facebook Event Image Sizes
Have an upcoming event? There is no better way to announce it rather than creating a Facebook Event.
Announcing an event is just the tip on an iceberg, you can boost your event to avail more reach, send reminders to the audience and also advertise it through event image on Facebook. Also, use facebook publishing tool to pre-made all the creative post you would need through-out the year for events easily.
- Facebook event cover image size: 1200 x 628 pixels
- Facebook groups cover photo size
For desktop: 1640 x 662 pixels
For mobile: 1640 x 859 pixels
Note:Leave the lower area clear for type. Facebook displays basic group information on the photo on mobile.
2. Twitter Image Sizes
Twitter is known as one of the best social media networks. Customers most often use it to discuss brands. Also, to make sure that your page stands out, your Twitter cover photo has to be larger and different than your profile photo.
Your Twitter profile picture will be your identity! It will be visible on your home page and in the Twitter stream of your followers whenever you Tweet. So, your profile picture must be attractive.
Pro tip: Consider twitter scheduling tool to get maximum traction with fewer efforts!
Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to align your look and feel of your marketing message and company tagline.
- Twitter profile picture size: 400 x 400 pixels (file size must be less than 2 MB)
- Twitter cover photo size: 1500 x 500 pixels (file size must be less than 5 MB)
- Shared image: 900 x 450 pixels
- In-stream photo size: 440 x 220 pixels
- File size: 10 MB (max)
- Recommended file type: JPG, GIF, or PNG file
- You can tweet up to 4 images at one go
- Find more information on Twitter help centre
Note: If you are using a header image with the recommended dimensions and notice that parts of it are being cropped, 60 pixels on the top and bottom could be cropped.