Behold the power of the optimized social media images!
Well, who doesn't like an image well done? Psst here's a secret... It's the right social media image sizes that make them look so good. Beg to differ?
Look at it this way, you made an amazing image (and we all know that images don't just look good because of the elements in it, it is all the elements put together, that make a great image) and just because you didn't optimize the images right, half of the elements got cut, or got stretched out, or there are thousand other things that could go wrong. Sounds bad, right?
So, to save your gorgeous creatives from going down the gutter, I have listed down the sizes of all the social media platforms. Yeah well, you can thank me later.
Be it Facebook profile pictures, LinkedIn banners or any social media image for that matter, images are now undoubtedly the backbone of all social media platforms. Images have hugely garnered the marketing reigns in its control and if your images are compelling, you are sure to win the engagement battle.
And this is exactly why image sizes play an important role in luring customers. But, the specifications of image sizes keep changing. We all want to keep growing right? And this is a cliché, but change is the only constant! Don't be sad, we'll keep on updating this blog to keep you up-to-date!
So... In this cheat sheet for social media marketers, we'll be sharing all image sizes for various social media platforms to ensure your next social media updates reach out to its maximum potential.
Here’s a complete guide covering all image sizes of your social media networks you require for the perfect visuals!
Dimensions for Social Media Images
1. Facebook Image Sizes
The Facebook cover photo should be all about your business. So, why not use one of your product photos that represent your company? Meaningful Facebook conversations begin with great content. Use your Facebook cover photo and newsfeed images to encourage engagement. Make sure that you include the image that fits with your audience’s interest.
Well, when it comes to Facebook image size, the list just doesn't seem to end. But to make it easy for you to understand, we have categorized the images in 2 sub-points. Before we go any further, it's important to understand why are there are so many size variation when it comes to Facebook.
Rest assured, Facebook doesn't just have these many variations to make things difficult for designers, instead these variations are because of the devices. Think about it. While browsing in a laptop or P.C the screen it horizontal (wide) and mobile screens are vertically long (tall). Hence, the size of the devices calls for various dimensions. Also, Facebook doesn't stretch out your creatives, instead crops them!
Facebook Page Image Sizes
- Facebook cover photo size:
For desktop: 820 x 312 pixels
For mobile: 640 x 360 pixels
Pro tip: In this case, using a cover size of 820 x 360 and putting important elements in safe zone that is 640 x 312 is advisable.
- Facebook profile photo size:
For desktop: More than or equal to 180 x 180 pixels
For mobile: More than or equal to 140 x 140 pixels
- Facebook banner dimensions: 1200 x 630 pixels
- Link/ Update image size: 1200 x 628 pixels
- For best results upload JPG file less than 100 KB
- Images with text (for instance, brand logo) must be a PNG file
- Check out Facebook’s guidelines for banner sizes and more
Note: If you are promoting your business on Facebook make sure the image size is 1200 x 628 pixels and has only 20% text in it.
Facebook Event Image Sizes
Have an upcoming event? There is no better way to announce it rather than creating a Facebook Event.
Announcing an event is just the tip on an iceberg, you can boost your event to avail more reach, send reminders to the audience and also advertise it through event image on Facebook.
- Facebook event cover image size: 1200 x 628 pixels
- Facebook groups cover photo size
For desktop: 1640 x 662 pixels
For mobile: 1640 x 859 pixels
Note:Leave the lower area clear for type. Facebook displays basic group information on the photo on mobile.
2. Twitter Image Sizes
Twitter is known as one of the best social media networks. Customers most often use it to discuss brands. Also, to make sure that your page stands out, your Twitter cover photo has to be larger and different than your profile photo.
Your Twitter profile picture will be your identity! It will be visible on your home page and in the Twitter stream of your followers whenever you Tweet. So, your profile picture must be attractive.
Pro tip: Consider scheduling your tweets to get maximum traction with fewer efforts!
Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to align your look and feel of your marketing message and company tagline.
- Twitter profile picture size: 400 x 400 pixels (file size must be less than 2 MB)
- Twitter cover photo size: 1500 x 500 pixels (file size must be less than 5 MB)
- Shared image: 900 x 450 pixels
- In-stream photo size: 440 x 220 pixels
- File size: 10 MB (max)
- Recommended file type: JPG, GIF, or PNG file
- You can tweet up to 4 images at one go
- Find more information on Twitter help centre
Note: If you are using a header image with the recommended dimensions and notice that parts of it are being cropped, 60 pixels on the top and bottom could be cropped.
4. Pinterest Image Sizes
Pinterest is a wonderful platform for driving referral traffic to your site. It’s very important that you optimize your Pinterest page regularly and using proper image sizes for boards and pins.
A Pinterest profile image may not be as significant as that of Facebook or Twitter profile images. However, you still need to use a nice one. Your profile picture on Pinterest should be something closely tied to you or your brand. After all, anyone who arrives at your board or pins will glance at your profile too.
- Profile image: 165 x 165 pixels
- Pin size: 236 pixels x Adjustable Height; 2:3 ratio for vertical pins (recommended)
- Board image size: 222 x 150 pixels
- Supported file type: JPG and PNG for profile pictures
- Find more information on Pinterest help centre
Note: 93% of Pinners use Pinterest to plan or make purchases. Leverage the right images to make the most out of Pinterest.
5. Instagram Image Sizes
Instagram being a platform that runs on visuals, image size that is Instagram post size makes a huge difference. However, Instagram profiles don’t have particular cover photos. Your Instagram cover photo can be created by a variety of images you share on your profile.
- Profile photo size: 110 x 110 pixels
- Photo size: 1080 x 1080 pixels
- Photo thumbnail: 161 x 161 pixels
- Appear on the home page at 110 x 110 pixels
- Find more info on Instagram help centre
Note: Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5 for best results.
6. Tumblr Image Sizes
Tumblr is a customizable social network that allows users to easily share anything they want. Although the profile photo of Tumblr doesn’t appear frequently throughout the site, you need to make sure that you choose an image that suits your page layout. Maximize your reach by optimizing your images on the mentioned Tumblr banner size and more.
- Profile photo size: 128 x 128 pixels
- Image post: 500 x 750 pixels
- JPG, GIF, PNG or BMP image is recommended
- Image can’t exceed 10MB
- Animated GIFs must be under 1 MB and max at 500 pixels
- Find more info on Tumblr help centre
Note: For Tumblr, make sure your image file size doesn’t exceed 10 MB.
7. YouTube Image Sizes
Almost one-third of people are on the internet are YouTube users and moreover, there are 30 million daily visitors. Having an attractive cover photo and channel can be a game-changer!
When you are focusing more on visual content, you need to make your videos very much accurate. For that, an upload size should be also defined in order to make your video visually sound.
- Channel cover photo: 2560 x 1440 pixels
- Channel icon: 800 x 800 pixels
- Video uploads: 16:9 ratio
With the fixed ratio, you can upload your video in various resolutions such as;
4K – 3840 x 2160 pixels
2K – 2560 x 1440 pixels
1080p (HD) – 1920 x 1080 pixels
720p (HD) – 1280 x 720 pixels
480p – 854 x 480 pixels
360p – 640 x 360 pixels
240p – 426 x 240 pixels
144p – 256 x 144 pixels
Make sure you’re using an up-to-date version of your browser so you can upload files greater than 20 GB. The maximum file size you can upload to YouTube is 128 GB.
Hope these guidelines help your visual content to look perfect and gets you more engagement.