The first social networking site, Six Degrees, was launched in 1996.
Social media has seen tremendous growth since then.
And how!
With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen.
The statistics for 2025 show that there are 5.41 billion active social media users worldwide.
Marketers today are constantly exploring new ways to engage with this audience. However, with countless platforms available, choosing the one that is right for you is not just restricted to a number game.
To help you decide, we’ve prepared a list of the best 10 social networking websites and apps worth considering.
The role of social media in businesses’ marketing and branding is undoubtedly critical. In fact, about 58% consumers confirm that they discovered a new business on social media.
“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But… In the new age of social media, he or she has the tools to tell ten million.”
– Paul Gillin, Author, IT Journalist, B2B Content Strategist
Savvy businesses across industries are using social media platforms to attract an audience, share business news, and interact with the audience. By sharing authentic and unpolished thoughts and ideas, you can build genuine connections, spark meaningful conversations, and position your brand as relatable and trustworthy, rather than just promotional.
With social media marketing for your business, you can engage with your target audience in a very cost-effective way. Most prominent social media platforms are free of cost and give you the freedom to boost your post at an additional cost.
2. Enhanced Brand Visibility
Social media takes your brand to many potential customers at the same time. This gives you an opportunity to showcase your products, personal branding, share product updates and offers, and more, all around the globe.
3. Boost Engagement
With social media platforms, you can interact with your customers in real-time. You can respond to your audience in real-time, gather feedback, and address problems as soon as they are highlighted.
4. Helps to Reach the Right Audience
Unlike traditional marketing, where you can not target your niche audience specifically, social media marketing helps you target a specific audience. This allows you to customise your marketing efforts to attract your target audience and attract those who are most likely to convert into paying customers.
1. Study your Audience
To choose the right platform for your business, you need to identify where your potential customers frequent the most. Taking into consideration the demographics, interests, psychographics, and behaviour of the audience, you will be able to better understand which platform your audience likes the most.
2. Consider your Business Goals
The choice of social media platforms should align with your business goals. Your goal can be enhancing brand awareness, generating leads, increasing customer engagement, and more. Additionally, your product and services, the personality of your brand, communication tone, and target audience all affect your channel selection.
3. Type of Content
Each business has different content types to share on social media. The type of content depends upon factors such as the nature of the business, target audience, marketing goals, and more. For instance, if you plan to post more visual content, Instagram and Pinterest will be the best choice for your marketing strategy. At the same time, those focusing on more professional and informative posts might find LinkedIn a more suitable platform.
4. Research your Competitors
One of the most important steps you should follow when choosing a social media platform for your business is to check where your competitors are. Try to identify what kind of posts are working for them and the level of engagement with different kinds of posts.
While blindly following your competitors’ strategy is not a good plan, it helps to know what others in your industry are doing.
This social media platform list here breaks down the most popular and emerging networks, helping you discover where your audience actually hangs out and which platforms align with your social media marketing goals. Let’s dive in and find your perfect match.
1. LinkedIn
Launch Year: 2003
Best For: B2B Companies, Professional Services, Industries with Professional Users and Creators
Number of Monthly Users: 310 million
Audience Demographics: LinkedIn’s audience mainly includes professionals aged 25–34, with a slight male majority, high-income earners, and a good presence of decision-makers from the U.S. and India.
About LinkedIn
LinkedIn is the world’s largest professional networking platform, with over 1 billion members and more than 67 million companies listed. It’s designed specifically for business conversations, which makes it the go-to space for B2B marketing, enterprise growth, and professional brand building.
Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services.
Ideal Use Cases (with Built-in Marketing Insights)
LinkedIn isn’t just a “job site” anymore. It’s a powerful marketing and business development platform. Here’s where it really shines for companies, agencies, and marketing pros:
- Generate Quality Leads: Generate Quality Leads: With LinkedIn you can get super specific when targeting things such as job titles, industries, seniority, and even company size. This kind of targeting is gold if you are a B2B product or a service.
To generate leads you can promote free guides, webinars, or industry reports using native LinkedIn posts or ads. But even without ads, these posts can drive inbound interest when crafted well.
- Nurture Long Sales Cycles: If you are selling something complex or that has high-value, in our experience, LinkedIn is perfect for keeping your brand top-of-mind.
You can share case studies, how-to tips, customer success stories, and more in short and more digestible formats like carousels or videos. This way, you’re not asking people to buy right away; instead, you’re just building trust until they’re ready.
- Build Trust with Thought Leadership: Instead of blindly trusting what a brand has to say, people tend to trust people more. That’s why personal LinkedIn profiles often outperform company pages.
This is why marketing teams need to leverage the name, experience, and knowledge of the founders, executives, or team leads. They can share their real insights, industry trends, or even challenges they’re working through via thought leadership articles, podcasts, social media posts, and more.
This will indirectly help in the development of trust in the business, as audiences begin to associate authentic voices and expertise with the brand, making it feel more credible and approachable.
- Elevate Employer Branding: LinkedIn is not just a platform for engaging with your audience. As a business, you can also use it for finding prospective talented candidates. If you are growing and are anticipating a need to recruit more talent in the future, you can use the platform for showcasing your team, values, and culture.
You can regularly share behind-the-scenes posts or an employee story that can go a long way in building trust with both talent and buyers.
Tip: Here’s how to make LinkedIn work for your brand:
- You should share helpful ideas instead of sales pitches. If you make value-first content, you can build more trust and strengthen your brand’s credibility over time.
- Since posts from personal profiles often perform better than company pages, you should encourage leaders, founders, and team members to contribute more.
- You can get content ideas from your blog posts, webinars, or whitepapers, and make short carousels, quotes, or quick how-to updates.
- Regularly comment thoughtfully on industry conversations to increase visibility and build meaningful professional relationships.
- You can highlight team wins, hiring announcements, or behind-the-scenes moments to boost employer brand and authenticity.
Strengths & Weaknesses
| Strengths | Weaknesses |
| LinkedIn has high trust and professional credibility | LinkedIn’s paid reach is expensive compared to platforms like Meta |
| It is an excellent platform for B2B marketing and lead generation | It requires consistent posting to stay visible |
| It is a powerful platform for targeting content and connection building | The platform is not ideal for casual, entertainment-based brands |
| It has strong alignment between personal branding and business visibility | The engagement may be slower than visual platforms like TikTok or IG |
Our Opinion
In our opinion, LinkedIn is a powerful platform for B2B brands, marketers, and business owners who are looking to build authority and connect with professionals. It’s an ideal platform for sharing thought leadership, engaging with decision-makers, and generating high-quality leads.
With the help of the right LinkedIn marketing strategy, you can establish credibility, form partnerships, and nurture long-term relationships. Additionally, whether you’re a solo marketer or leading a team, success on LinkedIn comes down to consistency. Share what you know, invite conversations, and show up regularly.
With tools like SocialPilot, you can streamline your LinkedIn content workflow for easier management.
2. Facebook
Launch Year: 2004
Best For: B2C products, Local services, Events, Restaurants, Non-profits, Influencers, SMB, and Enterprises
Number of Monthly Users: 2.9 billion
Audience Demographics: Facebook’s global audience is dominated by 25-34-year-olds (31.1%), followed by 18-24-year-olds (23%). Males constitute 56.7% of users, while females make up 43.3%. The engagement extends across older age groups, though heavily skewed towards younger and middle-aged adults.
About Facebook
Easily the most popular platform on our list, Facebook is where you’ll find most social media users actively engaging with brands.
It doesn’t just allow you to connect with your peers; you can also use Facebook to sell your products through Facebook Shops and promote your brand through Facebook Ads.
It’s also a favorite among businesses, as reports show that approximately 74% of brands find new customers through Facebook.
Ideal Use Cases (with Built-in Marketing Insights)
Facebook is incredibly versatile — but it works best when you treat it as a relationship platform, not just a place to broadcast updates.
- Build a Community Around Your Brand: Facebook helps in creating two-way conversation. Using the business pages, groups, comments on posts, it allows you to interact with customers and foster a sense of loyalty.
This is useful for local businesses, personal brands, or niche communities. At the same time the marketers can use it to humanize the brand. By sharing behind-the-scenes content, customer stories, or even running polls and questions that invite input, you can interest and engage a prospects from your target audience.
- Drive Engagement with Content That Feels Native: Users on Facebook, scroll through the feed quickly. In order to drive engagement you need to make post that feel more natural, conversational, and aligned to platforms native style. Such content blends easily into the user experience.
You should focus more on short videos, educational carousels, quick tips, customer shoutouts, and more. Additionally, you can also leverage live videos and Facebook stories, which are underused by many brands but still effective for increasing reach.
- Retarget and Re-engage with Facebook Pixel: It’s a great opportunity for any business if they can retarget people who had already talked or conducted transaction with them in the past. With Facebook Pixel in place, marketers can re-engage warm leads or cart abandoners with better personalized offers or reminders.
- Leverage Facebook Groups for Niche Authority: Groups offer more organic visibility than Pages today. Whether you’re creating a private group for customers, a public forum for industry conversations, or a niche community for a topic, different groups on Facebook let brands to buil communities and nurture conversations, rather than just pushing out content.
Tip: Here’s how to make Facebook work for your brand:
- To get more engagement, you must write authentic, relatable posts that drive more interaction than polished and fancy brand messaging.
- By building niche communities on Facebook, you can boost organic reach and nurture loyal.
- Instead of pure promotions, use Carousels, quick tips, and relatable memes as they perform better.
- You should use live video, as it has proven successful in boosting visibility, encouraging interactions, and humanizing your brand image in real time.
- Use Facebook Insights to analyze what’s working and refine your content strategy accordingly.
Strengths & Weaknesses
| Strengths | Weaknesses |
| It has a massive, multi-generational user base | Organic reach from Facebook pages is limited if you do not take any ad support |
| Facebook is great for building engaged communities | Facebook algorithm favors “meaningful interactions,” not sales posts |
| It’s highly effective in retargeting and segmenting the tools | Your younger audience may be more active on Instagram or TikTok |
| It supports a wide range of content types and use cases | Content must feel native. Overly promotional posts perform poorly on the platform |
Our Opinion
Facebook provides unmatched reach and engagement potential. right from creating a business page, running targeted ads to to selling via Facebook Shops, it supports every stage of the marketing funnel. With tools such as Insights and Messenger, you can customize the content, track post performance, and build long-lasting customer relationships all in one familiar, user-friendly space.
3. Instagram
Launch Year: 2010
Best For: Local businesses, e-Commerce sellers, Service providers, professional service providers, Creators, and Influencers
Number of Monthly Users: 2 billion
Audience Demographics: Instagram’s global user base is mostly young, with 62.3% aged between 18 and 34 years. The gender distribution of Instagram is almost balanced, with 50.6% male and 49.4% female. India leads with approximately 472.6 million users, followed by the United States at 179.9 million.
About Instagram
Instagram is a visual-first platform that has about 2 billion monthly active users. Due to this potential, it has proven to be a great platform for businesses that are looking for an opportunity to display their brand, share their stories, and connect emotionally with customers. From a small boutique or a global lifestyle brand, Instagram is the go-to platform for discovery, community engagement, and creative expression.
If your product or service can be seen, styled, explained visually, or told through a story, Instagram can play a central role in your marketing mix.
Ideal Use Cases (with Built-in Marketing Insights)
Instagram performs well when it is used for building brand affinity, visual storytelling, and community growth. In our opinion, it’s the best choice for B2C brands, creators, local businesses, and even service providers who want to communicate visually.
- Create an Aspirational Brand Presence: Instagram is where you can tell your audience what your brand feels like and not just what it sells. Therefore, your Instagram feed should reflect your aesthetic, values, and voice. If you are a marketer or an agency, you should use the platform to shape perception and build a visual identity that drives connection. You must focus on custom content, visuals, and stories that resonate with your audience’s lifestyle or aspirations.
- Use Reels to Reach New Audiences: Instagram seems to rely heavily on Reels. In fact, reels cover 55.1% of Instagram’s ad audience. With time, the reels have proven to be the best method to reach users beyond your followers. You can use Instagram reels for your business to:
- Show product benefits or transformations
- Share tips and mini tutorials
- Highlight behind-the-scenes moments
- Tap into trending audio or formats
You can use Instagram reels for retargeting. Lower-funnel retargeting, when paired with product demos or customer testimonials, can help you drive strong conversion.
- Build Trust Through Stories and Lives: Instagram Stories are the best way to run time-sensitive promos or interact directly via polls, quizzes, and stickers. By hosting Instagram Live, you can host Q&As, product walkthroughs, or interviews, building real-time trust with your audience. Additionally, marketing teams can use the stories feature as a low-pressure daily touchpoint with high authenticity.
- Use Instagram as a Shop Window (Literally): If you sell physical products, Instagram has the potential to become your digital storefront. As per a report, 61% of socal media users turn to Instagram storefront to find new products or brands.
With Instagram Shopping, you can tag products directly in posts and Reels, creating a seamless path from discovery to purchase.
Tip: Here’s how to make Instagram work for your brand:
- Your every post should be eye-catching, on-brand, and styled to display your brand’s vibe and story.
- Make sure to prioritize reels to expand reach. You can make and share tutorials, trends, and transformations Which can help you enhance your discovery.
- You should use Instagram stories for sharing your behind-the-scenes, polls, and promos. This will help you create authentic, low-pressure daily touchpoints.
- On Instagram, you can tag products directly in your posts and Stories. This makes it easy for users to browse and purchase without leaving the app.
- Share content from real customers to build trust, add social proof, and fuel your content pipeline.
- Follow a regular posting schedule. This will enable you to maintain better visibility and top-of-mind.
Strengths & Weaknesses
| Strengths | Weaknesses |
| It has high visual engagement and discovery potential | Instagram is a competitive platform. It is hard to stand out without a strong brand identity |
| Instagram Reels and Stories offer high organic reach opportunities | It requires consistent content production and creativity |
| It is a great platform for product-based and lifestyle brands | Instagram has link limitations in posts (mostly the link-in-bio model) |
| You can use Instagram Shopping, which allows direct-to-product journeys | It’s observed that it has a lower reach for static image posts unless boosted |
Our Opinion
In our opinion, Instagram can play a central role in your social media marketing strategy, especially if you are targeting millennials and Gen Z. With its visual-first approach, features such as Stories, Reels, and tools like Instagram shopping, it provides brands like yours a chance to connect with prospective buyers and convert them.
If you open a business account on Instagram, you get access to insights and ad options, making Instagram a must-have platform for building brand awareness, driving engagement, and showcasing your brand creatively.
You can learn more about the benefits and features of Instagram for business and leverage it for your business.
4. YouTube
Launch Year: 2005
Best For: Local businesses, e-Commerce sellers, Service providers, professional service providers, Creators, and Influencers
Product-based businesses, E-commerce businesses, Service-based businesses, Educational and training businesses, Local businesses
Number of Monthly Users: 2 billion
Audience Demographics: Instagram’s global user base is mostly young, with 62.3% aged between 18 and 34 years. The gender distribution of Instagram is almost balanced, with 50.6% male and 49.4% female. India leads with approximately 472.6 million users, followed by the United States at 179.9 million.
About YouTube
YouTube is a leading platform for long-form video content. With over 2.53 billion monthly users, it is a great platform for businesses looking to enhance their brand awareness, build trust and credibility, drive traffic and sales, and more.
Businesses should know that YouTube users do not go to YouTube just for entertainment, but also to learn, solve problems, and get inspiration. This makes it a great fit for brands that want to educate, explain, or showcase their products or expertise.
It’s an ideal platform for how-to content, product demos, tutorials, storytelling, and even brand-building series.
Ideal Use Cases (with Built-in Marketing Insights)
YouTube does the perfect job when used for educating your audience, building long-term visibility, and showing brand value. If you are an educator, a B2B business, a creator, a SaaS brand, or a service provider who wants to build authority and attract traffic, YouTube is a strong choice.
- Build Trust Through Educational Content: People mostly go to YouTube to learn, solve problems, and do research. As per YouTube, about 92% of viewers on YouTube spend time on the platform to get information and knowledge.
This makes it the perfect place for brands to share tutorials, product demos, how-to videos, and expert explainers. It is a great platform for answering common FAQ’s, simplifying complex topics, and positioning your brand as a helpful resource.
For marketers, it’s a great way to answer common questions, simplify complex topics, and position your brand as a helpful resource.
- Use YouTube for Evergreen Visibility: While there are platforms where content fades in after some duration, video content has better longevity. If your content is relevant, your YouTube videos can rank in search results for months or even years. This means that your videos, once posted, can continue to bring in traffic and leads over time, without needing daily posts.
- Support SEO and Blog Strategy with Video: YouTube videos can help you enhance blog posts, improve on-page SEO, and increase time spent on site. By embedding relevant videos on your website, you can give your visitors a better content experience, which can have a positive impact on your engagement.
Tip: Here’s how to make YouTube work for your brand:
- Try to capture the attention of your audience in the first 10 seconds with a bold statement, question, or visual hook.
- Research and use relevant keywords in titles, descriptions, and tags. In addition, using a strong thumbnail can help you drive clicks and visibility.
- You should focus on identifying searchable topics that stay relevant over time to generate long-term traffic.
- To engage with your audience, you can ask questions, encourage comments, and respond to build community and boost algorithmic reach.
- You can reuse your long-form videos by turning them into short clips. Not only videos, you can write blogs or social media content to maximize content mileage.
- Upload regularly, even monthly, to build momentum and stay visible to subscribers and search.
- Share tutorials, product demos, behind-the-scenes footage, or educational content to inform and engage your audience.
Strengths & Weaknesses
| Strengths | Weaknesses |
| The content is easily searchable and discoverable for months or years (evergreen value) | It requires more time and effort to create quality, longer-form videos |
| YouTube is ideal for building authority and trust through educational content | Growth on YouTube can be slow without proper SEO, thumbnails, and consistent uploads |
| It is great for explaining complex ideas or showcasing products | It is not as fast-paced or trend-driven as short-form platforms like TikTok |
| Posting on YouTube has substantial SEO benefits (shows up in both YouTube and Google search) | YouTube Needs strong titles, descriptions, and optimization to be found |
| It has high engagement and time-on-platform | The video production can require more planning, scripting, and editing |
Our Opinion
In our experience, YouTube is a great platform for any business wanting to leverage video content. It is very effective in boosting discoverability and also helps brands engage their audience through demos, tutorials, and more.
The SEO-friendly features, combined with targeted ads, support both brand awareness and lead generation. For businesses aiming to build trust and visibility globally, YouTube is can be an essential part of a strong social media marketing strategy.
5. TikTok
Launch Year: 2016
Best For: e-Commerce sellers, Hospitality and travel, Beauty and fashion Brands, Creators, and Influencers
Number of Monthly Users: 1.59 billion
Audience Demographics: TikTok has over a billion global users, with men between the ages of 25 to 34 being the largest group. Amongst the nations, the US, Indonesia, and Brazil lead in the number of users, retaining a strong youth focus.
About TikTok
TikTok is the fastest-growing social media site in the world. It has now gathered over a billion monthly users and has generated a dominant hold on Gen Z and millennial audiences globally.
You will agree that, quite quickly, TikTok has emerged as a key player in modern digital marketing because of its short-form video format, high engagement, and viral trends. Users turn to TikTok for entertainment and discovering products, following creators, and learning in fun, bite-sized ways.
It’s ideal for short-form educational content, product highlights, behind-the-scenes clips, trend participation, and community engagement.
Ideal Use Cases (with Built-in Marketing Insights)
TikTok excels at reaching younger audiences and creating trending content that attracts easy engagement from your target audience. Experience suggests that it is helpful for DTC brands, lifestyle companies, creators, and small businesses that want to grow fast through relatable and shareable video content.
- Use TikTok to Spark Awareness and Engagement: TikTok thrives on content that attracts attention and keeps people engaged. Therefore, you need to make content with an interesting introduction, visual hooks, and energetic pacing. Such content also has the potential to go viral on TikTok.
- Perfect for Top-of-Funnel Visibility: If you think that TikTok is just a social platform, you may be wrong. It has evolved into a discovery platform that the users scroll through to find what’s new, what’s trending, and what others may like. As a business or a marketer, this is an opportunity for you to introduce your brand, service, or product to people who’ve never seen it before.
- Blend Entertainment + Education: If you think that TikTok is only meant for entertainment, you may be surprised to learn that even educational content crushes on TikTok. It attracts about 9.5% average engagement rate compared to the platform’s overall average of just 4.64%.
This means that informative content thrives on TikTok, especially when made in a storytelling, humorous, and visually creative way.
You can make content for your brand, such as quick tutorials, fun facts, and before/after transformations, if you are looking to both engage and educate.
- Support Brand Personality with Relatable Content: TikTok rewards content that is more human and less polished. That is why many brands use the platform to share their process, behind-the-scenes, and more. This has proven to be helpful in building trust, relatability, and a stronger emotional connection with your audience.
Tip: Here’s how to make TikTok work for your brand:
- You should launch products or highlight features in creative ways
- You need to keep an eye on and participate in viral trends that fit your niche
- On TikTok, share customer reactions, testimonials, or influencer reviews
- Create and share fast-paced tutorials or how-to videos
- Collaborate with creators and influencers for organic reach
- You can repurpose longer content into bite-sized highlights on TikTok
Strengths & Weaknesses
| Strengths | Weaknesses |
| It has fast growth potential and viral reach through the algorithm | TikTok has a short content lifespan since the trends fade quickly |
| TikTok has strong engagement and high user interaction rates | It requires consistent output to stay visible. Therefore, it can seem like a lot of work |
| It is ideal for younger, mobile-first audiences | For more success, your brand messaging must fit a casual, native tone |
| TikTok offers cost-effective organic reach and also provides powerful paid ad options | It is harder for B2B or older-audience brands to scale on TikTok |
| TikTok is great for building brand personality and community | Creative demands, such as constantly changing trend monitoring and fast production, can be challenging |
Our Opinion
We found TikTok to be a dynamic platform for businesses that want to take their brand amongst Gen Z and the younger audience. With its short-form video format, it’s great for creative, trend-driven content that builds brand awareness fast.
We suggest that you leverage influencers, trends, and TikTok’s ad tools, which will help you boost your visibility and drive online engagement. If you are ready to move beyond traditional methods, you should use TikTok for marketing and get more views and engagement by creating videos.
6. X (earlier Twitter)
Launch Year: 2006
Best For: e-Commerce sellers, Hospitality and travel, Beauty and fashion Brands, Creators, and Influencers
Number of Monthly Users: 586 million
Audience Demographics: The user base of X is usually male, with the 25 to 34 age group having the highest share of 24.5%. The United States leads globally with 103.9 million users, followed by Japan and India.
About X
X, formerly known as Twitter, remains a real-time content powerhouse with more than 500 million monthly active users. People use X for its real-time content, such as news, trending topics, taking part in public conversations, sharing their thoughts, connecting with like-minded people and groups, forming communities, promoting their business, and, of course, following celebrities and brands.
Ideal Use Cases (with Built-in Marketing Insights)
X is built for brands that want to reach out to the audience promptly and want to be informative. It’s a wise choice for tech companies, media brands, SaaS businesses, service providers, and creators seeking to build community and voice in their industry.
- Be Present in Real-Time: X is a goldmine for businesses that are quick and ready to engage in real-time. It’s an always-on platform that covers everything, right from breaking news to trending memes. It has an unmatched speed of communication.
- Great for B2B, Creators, and Experts: Usually, B2B businesses want to share insights, network, and spark intelligent conversation. Such companies can depend on X for social media marketing efforts. In fact, about 82% of B2B marketers already use X, while 79% of users follow brands on the platform.
- Build Brand Voice Through Consistency: Whether you’re witty, bold, informative, or helpful, brands that show up consistently on X build a distinct personality that audiences recognize and remember. It’s less about being polished and more about being present.
Tip: Here’s how to make X work for your brand:
- You can share hot takes, thought leadership, and industry commentary
- X is a great platform for engaging with community members, customers, or collaborators
- You can promote tweets or run full campaigns using Twitter Ads to reach specific audiences
- To make the most out of the platform, you can curate and amplify relevant news or content
- Create Twitter threads that teach, explain, or entertain
- Use X as a customer service channel to answer queries and resolve issues
- To enhance your social proof, you can highlight customer testimonials, reviews, or PR wins on X
Strengths & Weaknesses
| Strengths | Weaknesses |
| It provides real-time reach and visibility | Fast-moving tweets get buried quickly |
| X is a great tool for building thought leadership | It can be hard to stand out on X without a strong voice |
| X is easy to engage and interact with followers | Virality is less predictable on X than on visual-first platforms |
| It is an effective tool for sharing links, updates, and curated content | It has limited content formats such as text, images, and short videos |
| It is a strong platform for B2B, startups, and media brands | To be successful on X, it requires frequent posting and a fast reaction time |
Our Opinion
In our opinion, X (formerly Twitter) is underrated but incredibly powerful for businesses. We found it to be perfect if you want to stay on top of trends, engage directly with customers, and keep an eye on the competition.
It’s perfect for staying on top of trends, engaging directly with customers, and keeping an eye on the competition. If you switch to a professional account, you get access to tools that can make marketing and real-time communication more effective.
7. WhatsApp
Launch Year: 2009
Best For: Retail, e-Commerce, Service-based businesses, Creative and freelance professionals, and Local businesses
Number of Monthly Users: 2.9 billion
Audience Demographics: WhatsApp is an application utilized globally most actively by 25–34 year-olds. It has slightly more male users than female. It’s low cost makes it suitable for both urban and rural areas.
About WhatsApp
WhatsApp is one of the most widely used platforms. As per StatsUp, it has a global user base of more than 2 billion.
With time, it has evolved from just being a messaging application to a hub for customer service, business updates, and even e-commerce. WhatsApp offers various ways to connect with your audience in the most personal way possible.
It’s a great platform for your business if you want one-on-one customer communication, customer support, order updates, lead nurturing, appointment reminders, private content delivery, and more.
Ideal Use Cases (with Built-in Marketing Insights)
WhatsApp is a great deal for service providers, local businesses, DTC brands, educators, and B2B teams. It helps by creating a direct and trusted channel that feels more human than social feeds or email inboxes.
- Be Where Your Customers Already Are: WhatsApp is perhaps among those few applications that people open when they wake up first in the morning. The platform has exceptional open rates of over 98% making it an amazing channel for time-sensitive communication that actually gets seen by your targeted audience.
- Perfect for Customer Retention & Loyalty: You can utilize WhatsApp not just to sell, but to serve. Have quick check-ins, thoughtful follow-ups, and helpful reminders that go a long way in building trust and turning one-time buyers into your long-term loyal customers.
- Enhance the Customer Experience: Think of WhatsApp as your brand’s concierge service. It is quick, direct, and convenient. Instead of expecting customers to browse endlessly or wait on hold, it gives you a chance to bring the help to them.
WhatsApp is quick, direct, and convenient. Instead of making your customers browse endlessly and wait on hold, it gives you a chance to bring the help to them.
Tip: Here’s how to make WhatsApp work for your brand:
- You can share order updates, offers, or reminders directly to your customers’ phones
- Answer product or service-related questions instantly
- You can share exclusive offers, VIP deals, or early access
- You can use automated replies, labels, and quick responses to manage inquiries efficiently
- It showcases products or services through WhatsApp catalogs for quick, in-chat browsing and shopping
- Try to create high-touch experiences at scale with automation
Strengths & Weaknesses
| Strengths | Weaknesses |
| It is extremely high open and response rates | WhatsApp is not built for public content discovery or virality |
| It creates trust through 1:1 and personal communication | There is a risk of over-messaging or feeling spammy if misused |
| The platform is ideal for customer service, loyalty, and retention | It has limited design, mostly text, voice, and basic visuals |
| The platform integrates easily with CRM and automation tools (via API) | WhatsApp requires user opt-in and careful compliance with privacy rules |
| It scales well with WhatsApp Business features | The application is not suitable for content marketing or audience building |
Our Opinion
WhatsApp is a highly effective tool for businesses looking to build personal, direct customer relationships. We found WhatsApp’s real-time messaging and ad-free environment perfect for direct customer communication.
It has features like catalogs and automation which make it especially useful for small to mid-sized businesses handling support, updates, and promotions efficiently.
8. Pinterest
Launch Year: 2010
Best For: Fashion and Beauty, Retail and eCommerce, Home goods and Decor DIY, Travel and hospitality, Artist and craftsmen, Food and beverage, and Photographers
Number of Monthly Users: 578 million
Audience Demographics: Pinterest’s audience is predominantly female, with the largest share being 18 to 24 year olds. The average user ageon Pinterest falls between 25 and 34, showing a broad appeal.
About Pinterest
Pinterest is one of the platforms that users frequent for actively seeking inspiration for their projects, purchases, and more. With 578 million monthly active users who go to the platform to get inspired, plan, and take action.
Most people who use the platform are planners, searchers, and buyers, making it a high-intent platform perfect for long-term brand discovery and evergreen content.
Ideal Use Cases (with Built-in Marketing Insights)
Pinterest is your go-to platform if you are trying to get ideas that can help you plan solve, or visualize your goals. It is a good platform for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers, niche industries such as health, food, decor, and fashion.
- Capture Users in Research Mode: Unlike other social media platforms, people are using Pinterest for more than just scrolling. People use it when they are in a research mode. This means that, as a business, you need to make sure that your brand is on the platform and shows up when users are in planning mode and open to considering you. It is a good platform for top-of-funnel traffic.
- Create Evergreen Visual Assets That Keep Performing: Like other platforms, Pins on Pinterest do not disappear and have one of the longest lifespans in the social media world. An optimized Pinterest Pin can give you a sustained flow of traffic for a long duration after it is posted. This makes it a smart investment for brands that want sustainable visibility.
- Position Your Brand as a Visual Resource: Pinterest is a platform where you have to provide value through visuals. Rather than just posting pretty pictures, use it to make visual content that helps users get answers to their problems or visualize a result. This will help you become part of their journey, which builds trust and long-term brand recall.
Tip: Here’s how to make Pinterest work for your brand:
- You can promote blog posts, guides, or downloadable resources
- You can try to showcase product collections, gift guides, or tutorials
- Share step-by-step visuals like recipes, DIYs, or how-tos
- Set up a Business account to access analytics, run Shoppable Pins, and create ad campaigns that drive traffic and sales.
- You can build brand authority on Pinterest through educational Pins or infographics
- To link your product pages, you can create shoppable Pins on Pinterest.
- You can utilize Rich Pins to pull metadata (like prices or descriptions) directly from your site
- Repurpose content from Instagram, blogs, or email into evergreen visual formats
Strengths & Weaknesses
| Strengths | Weaknesses |
| Users on Pinterest usually have high purchase intent and planning mindset | Pinterest is not built for real-time updates or conversations |
| It has long content shelf-life as Pins last for months/years | It requires strong visuals and consistent branding |
| It drives high-quality traffic to websites or product pages | The growth can be slow without SEO-optimized Pins |
| Pinterest is ideal for eCommerce, DIY, fashion, decor, food, travel | Engagement on Pinterest is more passive than interactive |
| It is an SEO-friendly platform with strong discovery features | It has limited direct community-building or commenting tools |
Our Opinion
In our opinion, Pinterest is an ideal platform for visual storytelling, product promotion, blog content distribution, lifestyle branding, and inspiration-driven traffic. We found that it works very well for product-based businesses.
With its Shoppable Pins, keyword-rich content, and niche-focused Boards, your brand can inspire you audience and become part of their decision making journey.
If your business relies on aesthetics or DIY appeal, Pinterest is a must-have in your social media toolkit.
9. Threads
Launch Year: 2023
Best For: Fitness, Beauty, real estate, SaaS, FinTech businesses, Service based organizations and SaaS Companies
Number of Monthly Users: 400 million
Audience Demographics: Threads users are male-dominated with about 57% of them using the platform. Most of them lean young. About 29% of the users are between 25 to 34 years of age, closely followed by 18-24 year-olds.
About Threads
Like X, Threads from Meta is yet another text-based app designed for real-time conversations and community-driven engagement. With each Thread post having a 500-character limit, it has a more thoughtful and expressive posting format. This means that the users can share complete thoughts and updates without having to break them up.
Ideal Use Cases (with Built-in Marketing Insights)
However young, Threads has risen quickly to emerge as one of the common choices of brands that want to connect early, and build a community. It has been observed that many content creators, startups, personal brands, lifestyle companies, and service providers are on the platform since it lets you operate without the pressure of polished visuals.
- Tap Into Instagram’s Built-in Audience: Since Threads is connected to your Instagram account, it is easy to bring your followers without needing to start from the top. At the same time, if your brand already has some momentum on Instagram, Threads can help you amplify it, with a new, lighter format.
- Be More Human, Less “Branded”: Because of its casual, reactive, and quick approach, Threads seems like texting your audience. In our opinion, Threads is good platform to post behind-the-scenes content, honest opinions, or playful brand banter. Its a platform where authenticity wins, and not heavy curation.
- Build a Voice People Want to Hear From: Threads helps businesses to show almost in person and not just as a polished entity. This helps to build trust, familiarity, and deeper community engagement, especially with younger audiences.
Tip: Here’s how to make Threads work for your brand:
- You should participate in active discussions and industry trends to increase visibility and position your brand as timely and relevant
- As a business, you can use Threads to float early ideas and messages, gauging real-time audience reaction before scaling elsewhere.
- Use Threads to share honest, lighthearted, or emotionally resonant posts to make your brand feel more human and relatable.
- On Treads, you should curate and follow custom interest-based feeds to monitor relevant topics and engage directly with target community members
- You can start casual conversations or ask direct questions to gather insights, preferences, or opinions from your followers.
- Repurpose tweet-style content without the noise or hostility
- Use Threads to preview or recap IG content, encouraging clicks and keeping your audience in the loop.
Strengths & Weaknesses
| Strengths | Weaknesses |
| It has low-barrier entry with Instagram integration | The platform is still evolving, and therefore, the features are limited |
| It is great for building brand voice and relatability | Discoverability on Threads is limited compared to other platforms |
| Threads is ideal for early adopters and cultural commentary | It is not ideal (yet) for long-form content or evergreen visibility |
| It encourages authentic, unfiltered communication | Analytics and ad tools are still basic or nonexistent |
| Threads is fast, lightweight way to stay relevant | Still lacks full search, trending, and hashtag functionality |
Our Opinion
Threads is a wide-open opportunity, especially for brands willing to show up early and authentically. It’s not about perfection or performance metrics (yet). It’s about presence, connection, and community.
Use Threads to humanize your brand, experiment with content in real time, and get ahead of the curve while the platform grows. The brands that win here are the ones that treat Threads like a conversation, not a broadcast.
10. Bluesky
Launch Year: 2021
Best For: Technology companies, Media and publishing, Community-focused businesses, Consumer brands and Entertainment business
Number of Monthly Users: 400 million
Audience Demographics: Threads users are male-dominated with about 57% of them using the platform. Most of them lean young. About 29% of the users are between 25 to 34 years of age, closely followed by 18-24 year-olds.
About Bluesky
Bluesky is a decentralized social media platform built on the open-source AT Protocol, offering users greater transparency and control over their online experience. Still in its early days, Bluesky is gaining traction among creators, developers, and users looking for a more open, transparent, and community-first alternative to mainstream platforms like X.
Functioning similarly to X (formerly Twitter), it supports public conversations through posts and replies but stands apart with its customizable algorithms and open development model. We strongly believe it’s ideal for early adopter brands, creators, and tech-forward communities that want to build relationships through thoughtful conversation, transparency, and long-term trust.
Ideal Use Cases (with Built-in Marketing Insights)
Bluesky works best for brands and creators that value depth over scale. It’s not about chasing virality. It’s about engaging early adopters and building trust with a like-minded, tech-forward community.
- Reach People Who Care About the Internet: It attracts users who are thoughtful about how they use social media sites and seek greater control. It’s great for people who want to build community, think critically about platforms, and explore new ideas.
If your business has strong values or a message that resonates, this is a great place to grow a quality following.
- Be a Thought Leader, Not a Follower: Since Bluesky is still in early stages, there is less competition and fewer “rules.” This is a good opportunity for businesses if it fits their brand’s values and tone.
- Create a Reputation Based on Authentic Contribution: Since there is no pressure to meet vanity metrics like follower counts or viral hashtags dominating the feed, you can focus on the quality of conversation. Brands that can contribute value, not noise, stand out. Bluesky is less about promoting and more about showing up with something meaningful to say.
Tip: Here’s how to make Bluesky work for your brand:
- You should use it to share original ideas, deep thoughts, and early-stage projects
- You can tailor your content strategy based on interest-based feeds to effectively reach and engage highly targeted communities.
- With Bluesky, you can build credibility and trust in niche or technical communities
- You can use it to engage in open discussions with peers, builders, and creators
- It can be used to test ideas or frameworks before scaling them elsewhere
- Bluesky supports community-led initiatives or open standards
- It shows alignment with open-web, privacy-first, or decentralization values
Strengths & Weaknesses
| Strengths | Weaknesses |
| It has a low-noise environment for deeper engagement | It is still invite-only and limited in user base |
| It has an early-mover advantage for niche authority | It has a small reach compared to mainstream platforms |
| It is great for open dialogue and reputation building | With no native ad tools or business analytics yet, it has a big limitation |
| Bluesky is aligned with decentralization, transparency, and control | Bluesky is not ideal for rapid content distribution or lead gen |
| It appeals to tech-savvy, values-driven audiences | It is limited multimedia support and discoverability tools |
Our Opinion
Bluesky is a smart platform for forward-thinking brands that want to lead through quality conversations and not just content volume. Though still young, its users say that it’s a good platform where showing up early, consistently, and authentically can give better returns in long-term credibility and community trust.
Bluesky’s community-driven approach gives brands a fresh way to connect meaningfully and stand out in today’s evolving digital landscape.
Wrapping Up
Sure, sites like Facebook, Instagram, and YouTube have a global appeal that can let you target a wider demographic. But it’s better to experiment with some new sites to see if they aid in lead generation. Instead of focusing on the active users, consider where your target demographic can be found easily.
And it’s always best to utilize multiple social networking sites to get more out of your social media strategy. Ace social media marketing by using SocialPilot. It allows you to post content across platforms like Facebook, LinkedIn, Pinterest, and more.
That’s not all. You can curate content, schedule it when you want, and also analyze its performance. Isn’t that great? Besides, it comes with a 14-day FREE trial.
Go, check it out now.
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