Gone are the days when marketing was more about words and texts. Transparency is the demand of time and consumers, now rely on visual evidence. Reading can tell you what you’re getting into, but seeing a picture or video alongside the text emphasizes what you’ve read and makes it stick.
A great quote is taking rounds on Google these days saying - Visual marketing does not just sell a product or service – it sells an experience around your business. People are looking for exciting experiences or at least the honest ones. Your job will be made easy if you have a skillful understanding of how to best shape an experience of your audience.
This is quite a fact these days and you would have noticed how marketing is becoming visual and interactive these days. Images are everywhere on the web and it is getting more engagement than any of the texts and links.
However, one thing that stops the marketers from buying in this technique is the cultivation of a good image. Some lack the right strategy and others lack in the perfect tool for the formation of effective images. There are a lot of sources that can provide you impactful and focused images. You have to know where to look and what images are smart to use along with any user claims.
So, here we are going to discuss, how you can develop, edit, and create better images for a better involvement of images. But, before we move ahead, one thing you have to have right in your head that images can change the way you communicate on social media. Your image has to complement your message and basic awareness and knowledge about what you represent will help.
Make sure you understand what you want to convey and what your core messages are, so that the process will be streamlined. Then, you might have an image in your head that is already perfect for what you’re looking to publicize.
You have to find its equivalent in the virtual world for the next step. Since it can sometimes be challenging to choose the best picture, it is important to consider elements like relevance, impact, and permission.It takes some practice and basic knowledge to do so. However, with some hard work, you can get well on your way to taking images and texts hand in hand to create a meaningful journey for a user to embark upon. So, let’s take the challenge:
1. Basic of Social Media Images
People respond to outstanding images and that should be your cue to success. If you succeed with the quality of the image, you are likely to get more comments, shares, and likes. Also, you have to know that the recent requirement of images has changed quite a lot and you cannot rely on what was being preferred five years back.
Take a quick view on what you actually need while creating an image:
- Proven, audience-tested text
- Large and legible font
- High contrast between text and background image
- Relevance and high-quality
- Your Logo
This is a strategy that is going to work well with almost every platform and it is surely going to work for you. Striking a balance between the key points is essential. Why we are emphasizing on good quality of the image is because posts with proper links and images are likely to improve the post efficiency by 150%.
2. Find Photos Online
Well, you don’t have to draw every inch of the images yourself, as there are a lot of options available online. If you know where to look for, the Internet is a visual story teller’s paradise. Free and paid images are offered by websites on a large basis these days and you can easily utilize them for bigger benefits.
Most of the images online are protected and that is why you have to get images that are protected under Creative Commons CCO.
Affirmers are the persons who surrender rights to the work worldwide using CCO. It can be the original author as well as another person who holds the same rights or neighboring legal rights in their work. It’s better to be safe than sorry in this regard. Make sure you are aware of copyright claims and basic laws.
Here is how you can search for usage rights on Google:
Some of the well-working sites we have on the list is:
- Life of Pix
All these websites provide an excellent and extensive library of free images. With hundreds of quality images, you can have a better repository of images.
3. Take Better Pictures
While most brands think they share captivating images, they miss out on the basic details. You don’t just have to share good quality images, but it also has to match with your brands. The idea behind incorporating images in your profile is building trust and legitimacy about your product, but this can’t be done when you use irrelevant images.
DSLRs and hi-fi equipment can take you a long way, but you can also make use of existing resources in exciting ways. Own a phone with good camera and know the camera apps in a better way. Your smartphones can be used to take good pictures. We do have some tips for the beginners:
- Clean your lens
- Use the flash, but only when you have to
- Be thoughtful about framing your photos
- Use the highest resolution possible
- Avoid unnecessary zooms
- Edit with apps
Try your hands at the basics, click multiple images and go ahead with selecting the best. You can also take the help of your coworkers as there can be several hidden talents within your office. So, while assigning the task, know who possesses what skill and this you will be motivating someone’s special talent, and, no doubt your basic objective is also getting fulfilled.
4. Edit the Images
Once you have chosen or taken photos, it’s the time to edit them for a better effect. There are numerous paid and free mobile and desktop tools to improve the quality of your photos. The most obvious tool is Photoshop. However, the software is not so intuitive and requires some amount of practice and learning before it can be used in a quick and efficient way.
Whatever you click or find on the web can be transformed into a well-defined infographic and undoubtedly infographics are the best thing you can have on your social media platforms. There are impressive tools online that allow easy access and are simple to learn as well.
Canva is a great example. Log in using Gmail, Facebook or create a new account. There are a wide variety of templates to get you started and you can first choose what context you want the picture to address. It could be for social media, a presentation, a banner, graphics, a greeting card and so on.
You can then choose beautiful existing templates and tweak them to put your own touch on them. Add text, borders, clip art, images, graphics, shapes, charts and graphs to convey your message. Change up the background to your preference with an extensive array of color palettes.
Once you do this, you can easily download from the site itself or you can even share the image directly to your networking sites with SocialPilot. You just need to download the SocialPilot browser extension and then, you can easily share and schedule the edited image from Canva to all your connected networking sites with SocialPilot. The process is simple and quite intuitive. It becomes much easier than a lot of advanced softwares and provides an easy way to make compelling images and share them to your networking sites.
5. Create Quotes With Photos
Photos with quotes are very popular in terms of engagement and response generation. You can use any of the famous quotes and place it in a relevant image. Quotes can be found on sites like Quoteland and BrainyQuotes. To get started, here you have 100 inspirational quotes that go with almost every business.
It’s easy to understand why picture quotes work so well. Think about a quote on its own, just plain, simple text. It might be inspirational and reading it will make you feel good. Now think of the same quote inlaid skillfully in a picture on Facebook. You’ll feel that the message hits you deeper. You’re also more likely to share the image and like it as well.
Suppose you are giving writing services, then this can be your pick:
In this image crazy world, it is not too difficult to come up with some good combination of graphics and quotes. Even the novices of editing can do this, hence, you need to look forward to it. If you know the basics of Photoshop, that’s a good thing, else you can use basic photo editing apps to produce impressive images. A lot of social media pages have converted the proliferation of these images into valid business models. People like spreading positivity on their accounts and these images provide easy ways to do so. The concerned pages gather more support and likes and are able to spread advertising along with their services. It’s a simple process once the flow is acquired and can be fruitful if done efficiently.
So there you have it. Follow these guidelines and apply them to your practices. You’ll see the differences soon and feel the greatest impact you have on the general public soon.