More About Carousel
So, what is a carousel? Essentially, on various social media platforms, instead of posting a single video or photo, you can engage your followers with a sequence of images to provide more context or options through the content.
Carousel posts can be used in various ways to tell a story. You could do a before-and-after comparison of a person or place, compare a range of products, release a statement, share a listicle, and do many more things with a carousel. These posts are largely used by companies to showcase their products, display their features, provide multiple offers, etc.
Carousels are not limited to a single social media platform and can be created on Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
Initially, carousels had a flaw. When you posted a carousel post, all the content was treated as a group. If you wished to edit a single image, you would have to edit the whole post. To overcome this issue, Instagram released a new feature in 2021 that allows users to delete and edit every image individually within a carousel post.
Carousel posts are very easy and useful due to their simplicity. They can be used in many ways, from panoramic photos and press releases to product catalogs. See an example of a carousel post below on Instagram where a model promotes a clothing brand with two pictures posted at once that users can swipe to view.