What Is A Carousel?

Carousel is a post containing more than one photo or video, which social media users can view by swiping left on the post.

More About Carousel

So, what is a carousel? Essentially, on various social media platforms, instead of posting a single video or photo, you can engage your followers with a sequence of images to provide more context or options through the content.

Carousel posts can be used in various ways to tell a story. You could do a before-and-after comparison of a person or place, compare a range of products, release a statement, share a listicle, and do many more things with a carousel. These posts are largely used by companies to showcase their products, display their features, provide multiple offers, etc.

Carousels are not limited to a single social media platform and can be created on Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

Initially, carousels had a flaw. When you posted a carousel post, all the content was treated as a group. If you wished to edit a single image, you would have to edit the whole post. To overcome this issue, Instagram released a new feature in 2021 that allows users to delete and edit every image individually within a carousel post.

Carousel posts are very easy and useful due to their simplicity. They can be used in many ways, from panoramic photos and press releases to product catalogs. See an example of a carousel post below on Instagram where a model promotes a clothing brand with two pictures posted at once that users can swipe to view.


Frequently Asked Questions

What are the benefits of carousel posts for a business?

For a brand, carousel posts bring amazing benefits such as high engagement rates, ease of development, easy shareability and context-setting, detailing, etc. These benefits, in turn, make carousel posts register more comments and saves. They can also be repurposed for cross-posting.

How to make carousel posts perform well on social media platforms?

You can ensure your carousel posts perform well on social media platforms by starting your post with an eye-catching element. Also, do not overcrowd your slides. You can boost the performance of your posts by encouraging viewers to swipe ahead on your post.

How do different social media platforms use carousel posts?

Various social media platforms support carousel posts. Some examples include the following:

  • Instagram: The Instagram carousel post feature can allow uploading up to ten photos or videos in one post with a swipe-through viewing mode.
  • Facebook: The Facebook carousel post feature allows showcasing multiple images or videos through a single post that can be swiped through.
  • Twitter: The carousel post feature of Twitter is called “Twitter Moments,” which allows merging multiple tweets in one story-like format, which are viewed in swipes.
  • LinkedIn: LinkedIn's carousel post feature permits users to display several images or videos in one post with a swipe-through.
  • Pinterest: The Pinterest carousel post feature, called “Carousel Pins,” lets users upload up to five images in one post that viewers can swipe through.

How to create a carousel post?

Creating a carousel post is generally done through the native post-creation tool of the social media platform. Multiple videos or images can be easily uploaded and arranged in the preferred order, and captions or other text can be added as per need. Third-party tools are also available that can be employed to create more composite and visually attractive carousel posts.

What are the top third-party tools for creating carousel posts?

Here are a few examples of popular third-party tools to create carousel posts for social media:

  • Canva
  • VSCO
  • Unfold
  • Adobe Spark
  • Piktochart

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