You can’t expect to get better ROIs from social media without keeping a constant tab on your social media analytics.
Social media analytics works as your north star, guiding the way to show what strategies are working for you and where you need to improve.
To make social media analytics more accessible for marketers, SocialPilot provides a one-dashboard view of all of your social media analytics.
No switching accounts and managing multiple windows; look at your social media analytics under a single dashboard.
You get a comprehensive look at the social media analytics of:
- Google Business Profile
In this blog, we will focus on how SocialPilot aids you in accessing the analytics of Facebook and Twitter and do much more.
The Importance of SocialPilot Analytics
To bring about a revolutionary change in your social media marketing, you must first ‘analyze’ where you currently stand. Analytics is a pivotal tool that helps track how deep you stand in the marketing waters.
Keeping track of followers, engagement, clicks, and conversions on Facebook and Twitter is absolutely essential to gauge your current social media performance. But, where can you measure your social performance efficiently?
Of course, the native analytics sections are more than enough. But they fell short when you are a social media marketer handling multiple social accounts.
In such a case, using a tool like SocialPilot is the best way to assess the social media performance of multiple client accounts.
SocialPilot’s analytics feature enables you to see the social media performance of multiple social accounts from a single page. Consequently, you don’t have to switch through multiple windows to assess the performance of different client accounts.
Additionally, you can also share the pdf reports with your client via email manually or schedule it to go automatically on the first day of every month or any day of the week.
Are you intrigued? Let’s dive deeper into SocialPilot’s Facebook and Twitter analytics section.
With more than 200 million businesses on Facebook, we can say that it is undoubtedly a cherished marketing platform by brands of all shapes and sizes.
Still, we can’t keep the fact aside that organic reach on Facebook has depleted over time. The only way to get success on Facebook is by forming analytics-backed strategies.
And SocialPilot’s analytics feature helps you do just that – but faster!
What’s more? The analytics you can see are not limited to the posts you have scheduled through SocialPilot. You can get the performance data of your Facebook page for the last 90 days.
Facebook Analytics is simple to understand and gives a thorough understanding of the various performance yardsticks.
All details regarding audience engagements, demographics, the performance of the posts, and active fans are showcased precisely in the form of graphs, charts, and infographics.
The dashboard is simple yet aesthetically appealing, making sure the users have the best experience ever!
To know more, let’s break down each section of Facebook analytics.
Here you can see the number of fans (likes on your page) you have gained and lost each day. It also gives you a breakdown of the page likes you have received via paid and organic mediums. The information lets you deduce whether your paid promotions helped you get more likes or whether the good old organic posting worked for you.
This section will help you track your audience engagement on Facebook. You can see and analyze the shares, likes, and comments of the audience on your posts with the Audience Engagement graph and the Engagement Insights.
You can also review the graphs and compare results over a period of 7 days, 15 days, one month, and three months.
The best way to get maximum engagement on your post is by sharing it at the time when most of your audience is active?
With the Active Fans section, track the time when your fans are active on Facebook and post content at those times. You can use SocialPilot’s unparalleled scheduling feature to share content at the best times to post.
Enhance your brand’s marketing strategy by identifying exactly who your audiences are. Audience Demographics give you insights into the important demographics, such as age, gender, and location of your audience. You can work on concentrating posts for specific audiences based on the derived statistics.
One of the most important components of SocialPilot’s Facebook Analytics, the Post Performance, highlights the intricate details about the performances of your every single post.
It outlines the likes, shares, engagement, and reach of all your individual posts. It lets you get more granular insights on the type of content resonating with your audience.
Is it videos, gifs, or simple text posts that are working in your favor? Use this section to analyze and do more of what people love.
Most Active Commenters, Likers, and Sharers
Get close and personal with your ardent fans. Know who they are and reach out to them in person. These statistics of your most active commenters, likers, and sharers will help you connect better with your fans and build better bonds.
Twitter is demanding in terms of post frequency. If you are present on multiple social channels, then out of all, you’d probably be sharing the most number of posts on Twitter. This is because Twitter has a chronological feed. So the more you tweet, the more viewers you get.
However, creating more tweets means putting more effort and money into content creation. And making all the efforts while turning a blind eye to your Twitter analytics isn’t going to pay.
SocialPilot makes the analysis of the multiple Twitter accounts a cakewalk for social media marketers. It offers all insights that you need to trace what’s working for your business and what’s not.
Similar to Facebook, Twitter Analytics is not just limited to tweets you made through SocialPilot; you can view the statistics of any post on your Twitter account.
Here also, you get the option to filter and see the data of up to last 90 days, so you can compare your data with previous time frames and set benchmarks.
Tweet any number of times a day and SocialPilot’s Twitter Analytics tool takes care of your records. The daily tweets graph reflects the number of tweets you posted daily over a selected time frame. Hover over the graph to get the exact number of tweets on that particular day.
The Tweet Frequency chart reflects how often you tweet each hour and each day in a chosen period of time. This number is the sum of all the tweets you have published at different hours and days of the week.
When you examine this graph, you can see what time and day of the week you remain most active.
Content & Engagement Habits
As you scroll down, you get information about your tweet types. The eye-pleasing pie chart shows you how many of your tweets are text, link, image, or video tweets. It’s a great representation to share with your superiors to show them the different content types you have created in a given period of time.
But you will also have to know and share the impact of all your tweets. That’s when you move to the Engagement insights section. Here you get to see the complete engagement story of your Twitter account.
A more granular view of your engagement metrics is possible through the graphical representation of Audience engagement. Here you can see how many replies, retweets, and likes your tweets received on a particular day.
Get clear insights into the performance of your posts with the ‘tweet performance’ chart. This section gives you a detailed view of each of your tweet’s performance.
Just by looking at the table, you will figure out what kind of tweets are working wonders for you and what type you need to improve or cut down on.
Dive deeper into your Twitter statistics with the ‘mention overview’ chart. This awesome feature is a complete guide to all your top-mentioned tweets and other prominent tweeting activity.
Now you can find out all about the top influencer users who follow your brand on Twitter.
Share Your Reports
Once you are done assessing your Twitter analytics, it’s time to share and discuss them with your team.
Keeping every minute detail in mind, the ‘share’ reports button is incorporated into the Analytics feature.
To showcase your Twitter performance, share the reports with your clients to boost their confidence in you. The ‘share’ button is available for every social network and appears at the top right-hand corner of the screen.
It’s your “power” button. Use it to inform, discuss and showcase your social media marketing results.
Schedule PDF is another noteworthy feature when it comes to reporting. If you dread the manual sharing of reports to clients and team members on the first of every month, then you can schedule a time to share the reports automatically.
Start Tracking Effectively
The analytics section of SocialPilot is another example of how mindfully the tool has been created for users to harness better control of their social media marketing.
Social media is an ever-changing ball game. With constantly changing, trends, algorithms, and features you never know when the rules of engagement can change on Facebook, Twitter, and other platforms.
Constantly tracking your social analytics is the only sure bet to keep you on the right track. And with SocialPilot, the journey of tracking your performance and implementing your strategy becomes easier.
You can measure, monitor, review, share reports and re-adjust your Facebook and Twitter strategies as per your analytics.
Experience it yourself! Start now.