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Six of The Best Project Management Tools For Social Media Managers

Picture of Vartika Kashyap

by Vartika Kashyap

Social media has changed the way brands connect with their potential and existing customers on popular platforms. Social media marketing is a complex process, but it takes enormous efforts of your team to ideate and execute strategies without an error, and if not managed properly may eventually lead to employee burnout.

To make your social media marketers' lives easier and improve their efficiency there are some top-rated project management tools that can help them easily manage and grow their/their customers’ social presence across various social media platforms, like Facebook, LinkedIn, Twitter, Instagram, YouTube, Tiktok, and Google Plus.

Without using the right project management tools, you may risk falling behind competitors and disconnecting with your peers, customers, and potential customers, something which you would not want to happen in any case.

Why You Need Project Management Tools For Social Media Marketing

Here’s why using the best project management tools is critical for the success of your social media marketing strategy.

  • Ability to control and monitor your campaigns as a whole
  • Streamline the content posting process by eliminating the need to juggle multiple platforms
  • Get informative insights into your competitors’ strategy and their response to trends and developments within your market sector
  • Cut costs and labor time
  • Simplified content management
  • To monitor relevant keywords for leads and valuable information
  • To schedule posts ahead of time
  • To prove ROI to superiors

Let us take a look at the top six of them.

Finding a Reliable Project Management Tool for Social Media Managers

Finding the best project management tool for social media managers is not easy as there are so many tools to choose from. It takes thorough research and in-depth analysis of every project management software before finalizing the one that you consider would best serve your needs.

1. SocialPilot:

Socialpilot-website-image

A cost-effective social media marketing tool specifically designed and developed for social media marketing teams and agencies automate their social media management

Used by over 75,000 marketing and media agencies, small businesses, professionals, and enterprises, SocialPilot provides you with a single platform to manage all your social media accounts. This way you are able to improve your social media efficiency as you don’t need to post updates on multiple, stand-alone websites.

SocialPilot covers the most popular social media networks, and users can share as many as 500 posts and link them to as many as 200 social profiles from a single account.

Powerful features of SocialPilot include:

  • Reports & Analytics
  • Collaboration
  • Social Inbox
  • Post Scheduling
  • Automated Publishing
  • Content Management
  • Multi-Account Management
  • Facebook Ads
  • White Label Solutions

SocialPilot offers a free 14-day trial and offers 4 pricing plans, starting at $25 per month (billed annually). Users can downgrade or upgrade plans, and cancel anytime.


2. ProofHub:

proofhub-website-image

A comprehensive, all-in-one project management software that simplifies the way projects are managed at every stage

When it comes to project management, ProofHub is a complete package. It is easy-to-use, all-in-one tools with built-in features that will help social media managers to easily plan, organize, and collaborate on projects of all sizes at one centralized location. You get a clear, holistic view of all the activities and instantly communicate with team members, managers, or clients.

ProofHub offers a wide range of powerful features which include:

  • Proofing
  • Custom Roles
  • White-Labeling
  • Tasks
  • Kanban Boards
  • Gantt Charts
  • Reports
  • Timesheets
  • Discussions
  • Chat

You can create tasks and subtasks, collaborate on designs and documents, and see work moving through multiple stages to ensure all your projects are completed on time, every time.

ProofHub subscription starts at $45/month and premium version is available for $89/month. A free 14-day trial is also offered.

ProofHub is now available free of cost to schools for the rest of the year 2020, to help admins and teachers with easy and quick planning, organization, and management of tasks as well as collaborate with students from a single platform. Click here to know more about this offer.


3. CoSchedule:

coschedule-website-image

One of the best marketing calendar that connects your content and social media accounts in one calendar view

CoSchedule is considered as one of the best social media management tools in 2020. Social media managers can manage their projects on a single dashboard, and simultaneously share and publish content, which helps in saving time and improved productivity.

Besides helping with marketing and task organization, CoSchedule is also ideal for professional marketers looking to effectively collaborate and communicate with their teams to deliver projects on time. It helps with content planning, content organization, and enhances your content quality with headline analyzers.

CoSchedule offers a range of useful tools for social media managers which include:

  • Automated Publishing
  • Social Media Monitoring
  • Customer Engagement
  • Post Scheduling
  • Reporting/Analytics
  • Content Management
  • Portfolio Management
  • Collaboration tools

CoSchedule pricing starts at $19.00 per month. They offer a free trial with a demo version.


4. Sprout Social:

sproutsocial-website-image

Sprout Social is a professional platform for social media management for brands and agencies of all sizes

Sprout Social is a Saas tool that is ideal for advanced scheduling of social media posts and tracking their performance across the various platforms. Social media managers can attach all their social media accounts easily and quickly.

Sprout Social’s clear and intuitive interface offers a quick snapshot of your social media accounts, and several tabs help users schedule and publish social media posts, pull analytics reports, and monitor social media campaigns.

Sprout Social offers a range of tools which include:

  • Smart Inbox
  • Publishing
  • External Integrations
  • Customer Relationship Management
  • Analytics
  • Real-time Brand Monitoring
  • Comprehensive Reporting Tools
  • Engagement

Sprout Social pricing starts at $99 per user/per month. They also offer a free 30-day trial.


5. Buffer:

buffer-website-image

Buffer is exclusively designed for social media content management for authentic engagement with the audience

Trusted by over 73,000 brands and businesses all over the world, Buffer is a social media management software with a range of effective tools to visually plan and schedule social media campaigns across all platforms.

The primary feature of Buffer is to help users line up updates and make content sharing as easy as possible in the future across a range of social networks. Buffer is much more than a scheduling tool; you can measure and report the performance on your content, build the Instagram community, and save you time and money by eliminating manual handling of all your social media posts.

Some of Buffer’s powerful features include:

  • Social Profile Sharing
  • Team Management
  • Analytics and Insights
  • Automated Publishing
  • Collaboration
  • Content Management
  • Post Scheduling

Buffer’s pricing starts at $15.00 per month. A free 14-day trial is available.


6. Hootsuite:

Social media tool - Hootsuite

Hootsuite is one of the best social media management tools for executing social media strategies across multiple social media networks

With over 16 million users worldwide, Hootsuite has all the tools you need to execute marketing campaigns, identify and connect with your audience, and send them targeted messages via multiple channels. Social media managers can create and manage business campaigns from a single dashboard, which can also be used for tracking conversations, scheduling messages, and engaging with customers.

Some highly functional features of Hootsuite include:

  • Content Curation
  • Scheduling
  • Social Analytics Reports
  • Conversion Tracking
  • Customer Targeting
  • Team Management
  • Monitoring
  • Optimize Delivery

Hootsuite pricing starts at $19 per month and a 30-day free trial is also available.

To Sum It Up

While each of the top project management tools for social media managers listed here is designed to help achieve efficiency, the one fact that needs to be remembered is that there’s no one application that can suit all users. Some tools are ideally suited for large teams and agencies, while others are better for small businesses and freelancers.

It’s important to choose the right tool after assessing your situation and budget.


Frequently Asked Questions

  1. Why do I need to use a social media management tool?

    Using a social media management tool can help simplify the process of creating and implementing a multi-platform campaign. Marketers can streamline the posting process by planning everything in one place, and then post all at once without having to shift between platforms.

  2. What are the top social media platforms in 2020 ?

    1. Facebook - 2.45 billion active monthly users
    2. Twitter - 330 million active monthly users
    3. LinkedIn - 310 million active monthly users
    4. Instagram - 1 billion active monthly users
    5. Snapchat - 360 million active monthly users
    6. TikTok - 500 million active monthly users

  3. How much does social media management cost?

    Outsourcing social media management can cost $900 to $20,000 per month. The services usually include developing and managing the social media marketing and advertising strategy of a company on the most popular social media platforms.

  4. What are the responsibilities of a social media manager?

    Social media manager is responsible for strategizing and executing social media marketing campaigns. They monitor, moderate, and respond to audience comments, compile campaigns, and create content. These experts guide businesses on how to enhance their online presence.

Picture of Vartika Kashyap

Vartika Kashyap

Vartika Kashyap is the CMO at ProofHub and has been one of the LinkedIn Top Voices in 2018. Her articles are inspired by office situations and work-related events. She likes to write about productivity, team building, work culture, leadership, entrepreneurship among others, and contributing to a better workplace is what makes her click.

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