It is almost an unsaid rule to have a Facebook profile. The startling potential of Facebook has actually paved the long way for social media marketing. It offers an excellent medium for individuals and businesses to strengthen their communities.
In fact, the newer integrations of Instagram and Whatsapp have made Facebook a revolutionary tool for success. With about 2.85 billion users visiting Facebook daily, it’s the place of jam-packed action.
However, Facebook marketing isn’t a cakewalk. Yet, with proper strategies and the right Facebook tools, you can hit a six and make your way to the top.
MobileMonkey is a chatbot that helps you with Facebook Messenger marketing to generate user engagement. This Facebook tool allows you to build a list of Messenger subscribers, send out Messenger broadcasts, and drip campaigns to your customers. It also offers support for Facebook Messenger ads, sponsored ads, and other various chatbot tools.
Pros
Yolanada H.
An excellent, easy-to-use platform to grow your messenger marketing game.
Cons
Manuel C.
The interface is not very intuitive, and even though the pricing is affordable, there are other options out there.
Agorapulse is a simple yet effective Facebook business tool. It helps you monitor engagement, schedule, and publish posts. You can also use it for conducting Facebook contests and getting analytics reports. It supports various other social media platforms like Twitter, LinkedIn, Youtube, and Instagram.
Pros
Garry Doran
Having all social media pages on the same platform. It is most useful for replying to comments and posting to multiple channels.
Cons
Ian P.
Our experience with Agorapulse has been incredibly frustrating. Our team has experienced a range of issues. The customer service is responsive, but our problems are not being resolved.
Buffer as a Facebook tool provides different features like analytics and insights on post’s reach and likes. Buffer’s Chrome browser extension also helps search for shareable content. It integrates with social media platforms like Twitter, Facebook, LinkedIn, Instagram, and Pinterest.
Pros
Tony Cecala
The team at Buffer listens to their users and makes continuous improvements to the software. I love how the calendar feature has evolved over the years.
Cons
Jorge L.
Buffer is missing some crucial collaboration features offered by other software that makes it hard to use for working as a team. And the pricing is just too high for the present standard on social media pricing applications. If you have the money, it is not a problem.
Qwaya is an Ad creation and management tool. It gives marketers an avenue to A/B test their ads and audiences to drill down the best possible combination. It also allows the users to optimize their campaign’s results by setting performance-based rules that can be paused or stopped if the campaigns aren’t doing well. The campaigns can also be scheduled to run at specific times during the day.
Pros
Verified Qwaya user
As an agency that does a lot of social media advertising campaigns for clients, Qwaya helped streamline the campaign management process. It made it easier to A/B test different ads and see results more quickly. The visualizations that the app provided were the coolest parts.
Cons
Verified Qwaya user
The software does its job, but they have terrible customer service, and you’ll find other software that are more robust at lower prices.
Hootsuite is a Facebook tool that enterprise-level agencies mainly use. It helps you optimize your Facebook ad campaign, target and retarget the right people for conversions, and schedule posts on different platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. While it has been in the market for a long time, it is comparatively a complex tool to use. Thereby we recommend other user-friendly Hootsuite alternatives.
Pros
Sheila Z.
I’m able to see all of my social channels in one place efficiently. It makes it easier and less stressful to schedule, listen, reply to messages/comments, tag, etc. than go to each channel individually.
Cons
Verified Hootsuite user
It’s good for simple social media monitoring and posting, but if you want to really dive deep into analytics or scheduling, then it’s not the right tool unless you spend an arm and a leg. It’s just overrated and expensive for what it is.
Fanpage Karma is a simple Facebook business tool that shows an overview and score for your page. With its help, you can compose and publish posts with ease. It also gives you useful insights on posting and helps you generate a detailed report consisting of details like the page content, influencers, fan engagement, timing, benchmarking, etc.
Pros
John S.
Very simple to use, tracks selected competitors over time, useful time-of-day insights.
Cons
Andrew A.
The support is not up to the mark, sometimes they take too much time to reply.
Heyo is that Facebook tool that gets your business leads in a fun way. It helps you create brand awareness and get more engagement by creating contests, sweepstakes, and hashtag campaigns for Facebook. You can collect user-generated content with such campaigns.
Pros
Kyle S.
Ease of use, the software easily integrates existing social media pages, making setup extremely easy.
Cons
Verified Heyo user
I don’t like the pricing model. It’s tough to truly know how much I will use it from a 7-day trial.
Making a Facebook advertisement could be crazy at times, especially when there are so many variables involved. Here’s when WordStream comes to your rescue. WordStream assigns a grade to your ads and gives you tips for optimizing them. Since the price of Facebook ads can go up drastically, it offers certain checks that ensure you stay within your budget. This makes it one of the trusted Facebook tools for advertisers.
Pros
Brent R.
Managing PPC ads is a very difficult and time-consuming task, and Wordstream does a decent job of helping you save that time. The features are powerful, and there is a little Artificial Intelligence there as well to help you make better decisions.
Cons
Ali B
Part of my package was the monthly assistance to look into Adwords and train me to optimize my profile. Obviously, I have paid extra for this, I only used them for the first three months, and then I had no news from them. My PPC charges have increased almost 100% with their new and suggested campaign. I lost more than $1500 a month for a few months until I stopped the campaign completely, and I am now back to square one.
Shortstack is a Facebook tool for lead generation and engagement optimization. You can create effective landing pages and improve social media marketing. Shortstack can be used to run contests and promotions to spread awareness of your Facebook page. It also collates email addresses and conducts polls for gathering valuable opinions of your Facebook followers.
Pros
Deepti S.
Information retrieval and exportation are rather confined to a tiny amount of applications, as the deficiency of an API implies that there is certainly no workaround.
Cons
Jay T.
It’s really simple to quickly set up a competition or landing page, with easy-to-modify templates and the new theme customization. However, data retrieval and exportation are limited to a small number of apps, and the lack of an API means no workaround.
Conclusion
Facebook marketing is imperative for your brand to build its presence and grow your following. While there are many Facebook tools available, it’s crucial to choose the one that caters to all social media marketing needs and provides you with the best feature set.
That’s exactly what SocialPilot does. Without compromising on your efficiency, this affordable Facebook tool makes work a lot easier and effective for your social media management team.
Don’t wait anymore, and activate your 14-day free trial right away!
Facebook tools help you manage complete Facebook marketing. From managing Facebook posting to ads to engaging audiences, several Facebook tools will do the work for you.
Here are the best Facebook tools you are looking for:
SocialPilot is a tool with which you can schedule Facebook boost posts, customize, and post to your Facebook pages hassle-free. You can publish and manage Facebook lead ads, share native videos and carousel posts, analyze every bit of your Facebook page, and engage with your audience right from the dashboard.
MobileMonkey is a chatbot that helps you in Facebook Messenger marketing to generate user engagement. It allows people to write a single chatbot funnel that works across multiple messaging platforms. That one chatbot translates to Facebook Messenger, native webchat, and SMS messaging.
Here’s how you can make the Facebook page go viral:
The best Facebook marketing strategies are:
About the Author
Manvi Agarwal
Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!
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SocialPilot is a Facebook business tool that helps you schedule, customize, and discover great content. The best part about SocialPilot is its social media calendar. Instead of inconsistent sharing of posts, have everything organized and eliminate errors and confusion.
SocialPilot also lets you boost your scheduled posts on Facebook, add CTA, and run ad campaigns. It doesn’t stop here. With SocialPilot, you can post on various social platforms ranging from TikTok, LinkedIn, Instagram (Direct Publishing), Twitter, Pinterest, Tumblr to VK from one dashboard.
Features
Advantages of using SocialPilot as your Facebook Tool
What do our users say?
Weronika K.
It is very easy to use and combines all your social media accounts. I used it to manage posting on my Facebook page. This is the cheapest and most functional software that makes managing your accounts easier.
Kristyn F.
I’ve been using SocialPilot for a few weeks now (after using Hootsuite for years), and I gotta say that I’m impressedWhat I like most is their ANALYTICS – by far. They save me a lot of time, they’re detailed, and the reports are easy for my clients and me to read and understand. Their browser extension tool is helpful too!