Facebook Head-to-Head Report

Engagement Rate

Posts Per Week

Analyzing Posts From

Followers

Engagement Rate

Posts Per Week

Key Insights

Least Performing Posts

See which posts got the lowest traction to understand which content didn’t connect with audiences.

Posting Frequency

See how often each brand posts and who’s keeping their audience most active.

Days Posted/Week See how often each account posts across a typical week. Consistent posting helps maintain visibility and audience engagement.
Posts per Day Compare how active each account is over the last month. More frequent posting often signals stronger content output and visibility.
Consistency Score (0-100) Get a single view of posting steadiness. A higher score means more reliable activity that keeps audiences engaged over time.
Frequency & Engagement Map See how many posts were published each hour across the week and the total engagement each time slot received.

Engagement Metrics

Track how audiences interact with posts to find who’s driving conversations.

Avg Engagement/Post See how much interaction each post receives on average. This helps compare overall post performance between accounts.
Avg Comments/Post Comments spark conversations and visibility. When people tag friends, your content reaches even more viewers.
Avg Shares/Post Shares extend your reach beyond your own audience. If someone shares your post, it signals that your content is worth spreading.
Engagement Rate Shows how well your content resonates relative to your audience size. A higher rate means more of your followers are connecting.
Like-to-Comment Ratio Understand how audiences engage. A lower ratio means more conversation, while a higher one suggests lighter, passive engagement.
Like-to-Share Ratio Compare how shareable content really is. A lower ratio means more people are sharing, while a higher one suggests content resonates but stays put.
Total Reaction (excluding likes) Compare the emotions content triggers beyond a like. Higher counts mean audiences are reacting with intention, not just tapping.

Content Type

Understand what formats capture attention. Compare how often each brand posts Reels,
carousels, or images and which types spark the most engagement.

Post per Type See how many Reels, carousels, and images were shared this month. Identify the most used formats.

Format Share Compare what share of posts come from Reels, carousels, or images. Spot where brands focus most.

Engagement Rate by Format Learn which formats get the strongest response. Use this to guide what kind of content to post more.

Median Engagement Median engagement filters out viral outliers to show what engagement typical post delivers, not just the best-case scenario.

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Facebook Head-to-Head Report

Key Insights

Top Performing Posts

Least Performing Posts

Posting Frequency

Days Posted/Week <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Shows how many days per week an account posts on average.">

Posts per Day <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Average number of posts per day in the past 30 days. ">

Consistency Score (0-100) <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Combines posting frequency and timing into one score.">

Frequency & Engagement Map <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Total Posting frequency across the week on every hour in last 30 days">

Engagement Metrics

Avg Engagement/Post <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Average likes and comments per post in the last 30 days. ">

Avg Comments/Post <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Average comments per post over the last 30 days.">

Avg Shares/Post <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Average share per post over the last 30 days">

Engagement Rate <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Average likes and comments per post divided by follower count.">

Like-to-Comment Ratio <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Compares total likes to total comments in the last 30 days.">

Like-to-Share Ratio <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Compare total likes to total shares in last 30 days">

Total Reaction (excluding likes) <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Total reactions excluding likes in the last 30 days">

Content Type

Post per Type <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Count of posts by format in the last 30 days.">

Format Share <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Percentage of total posts by content type over the last 30 days.">

Engagement Rate by Format <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="Average engagement rate calculated separately for each format over the last 30 days.">

Median Engagement <img src="https://www.socialpilot.co/wp-content/uploads/2025/11/info.svg" alt="info" width="18" height="18" data-toggle="tooltip" title="" data-placement="bottom" data-original-title="The middle engagement value across all posts">

Get the full picture of your social performance

Days Posted/Week

Posts per Day

Consistency Score (0-100)

Frequency & Engagement Map

Avg Engagement/Post

Avg Comments/Post

Avg Shares/Post

Engagement Rate

Like-to-Comment Ratio

Like-to-Share Ratio

Total Reaction (excluding likes)

Post per Type

Format Share

Engagement Rate by Format

Median Engagement