Top 7 Google My Business Tools for Your Agency in 2024

This blog provides a detailed overview of the best Google My Business tools for 2024. Discover how to manage listings, reviews, and posts to maximize your business's visibility to attract local customers.

Boost Visibility

Listing your business on Google My Business (known as Google Business Profile since 2021) ensures you appear where your customers are looking. This presence helps local businesses attract customers from around the block.

However, it isn’t easy to effectively connect with your audience and increase your online visibility, as everyone competes to appear at the top of Google searches. Marketers, especially those managing multiple GMB accounts, need third-party Google My Business tools to help manage posts and reviews and attract more customers.

Here are our 2024 top picks for Google Business Profile tools to help you manage Google business listings, reviews, posts, and more to streamline your publishing schedule and maximize your local business visibility on Google.

Google My Business Tools at a Glance

Finding the right tools for your GMB post and review management can be daunting, especially when there are endless options. Here is a quick overview to help you make the right decision and choose the tool that fits your business needs.

SocialPilot

SocialPilot

GMBbriefcase

GMBbriefcase

BrightLocal

BrightLocal

Pricing Starts at $25/month Starts at $99/month Starts at $39/month
Best for Post and Review Management Listing Management Embedding Reviews
Locations Included 3 40 1
Ease of Use
Support
Content Planning & Publishing
Social Media Posting check All Social Media Platforms check Only Google My Business check Only Google My Business
Bulk Scheduling check check check
Stagger Posts check check check
Content Calendar check check check
Content Library check check check
AI Assistant check check check
Team and Client Collaboration check check check
Holiday Calendar check check check
Custom Call-To-Actions check check check
Audience Targeting check check check
Review Management
Centralized Dashboard check check check
Unified Review Inbox check check check
AI Review Responses check check check
Social Media Review Publishing check check check
Customer Feedback Management check check check
Personalized Review Respond  check check check
Review Generation
Campaign Creation check check check
Smart Campaign Automation check check check
Customizable CTA check check check
Multi-location Review Generation check check check
Email + SMS Review Campaign check check check
Campaign Spam Check  check check check
Daily Contact Limit check check check
Listing Management
Multi-location Listing Management check check check
Bulk Contact Upload check check check
Auto-Adding Contacts check check check
Performance Tracking check check check
Listing Updates check check check
Analytics
UTM Link Tracking check check check
Social Media Analytics and Reporting check check check
Local Rank Tracking check check check
Campaign Analytics and Insights check check check
Custom Report Builder check check check
Auto-Schedule Report Sharing to Clients check check check
White Labeling
White Label Landing Pages check check check
Social Media White Label Dashboard check check check
White Label Downloadable Report check check check
Learn More Learn More

How We Analyze and Select these Tools:

We have compiled the following list of top-notch Google My Business Too through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.

7 Google My Business Tools to Boost Visibility in 2024

1. SocialPilot

$25

per month

Category

Overall Google My Business Management Tool

Best Google My Business Tool for

Multi-Location Brands, Marketing Agencies, SMBs, Brands, Enterprises, & Professionals.

Star Rating

4.5 stars on G2 & 4.4 stars on Capterra

Apps

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported

Google Business Profile, Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, and TikTok.

Key Features:

  • Review Management
  • Reputation Management
  • AI Review Responses
  • Review Generation
  • Bulk Scheduling Posts
  • Campaign Analytics and Insights
  • Campaign Creation
  • Smart Campaign Automation
  • White Label Landing Pages
  • Social Media Review Publishing
  • Team and Client Collaboration
  • Twilio Integration for SMS
  • Zapier Integration for CRM
  • Social Media Analytics and Reporting
  • Multi-Locational Brand Management
  • Centralized Dashboard
  • Bulk Contact Upload
  • Customizable CTA
  • UTM Link Tracking
  • Intuitive Social Media Calendar
  • Clean User Interface
  • Cost-Effective Pricing
  • Content Library

Pros

  • Can post to multiple social media channels and to multiple locations at the same time.
  • SocialPilot Reviews has features to help you generate reviews at scale across Google My Business.
  • SocialPilot Reviews allows the creation of automated emails and SMS campaigns and collects customer reviews.
  • SocialPilot supports team collaboration that allows team members access to run campaigns, respond to reviews, and update listings.
  • SocialPilot is an all-in-one suite that manages listing reviews and analyzes performance with insights analytics.
  • It offers a centralized dashboard to manage multiple storefronts and respond to reviews.

Megan H.

It’s the most upfront pricing of any platform, fit exactly what I need and is really affordable. Blows competition out of the water in that sense! I use it to manage around 120 different location pages for a large retailer and am able to group them by franchise group so it is super organized in that way. It was really easy to set up groups and get all my pages connected. Customer support is SO fast to respond whenever I need specific help on something. I use this platform nearly every work day.

Verified G2 Review

Cons

  • Do not support advertisements on Google.
  • Can post only one image at a time.

Marc C.

The only thing I dislike about it is the fact you can only post 1 image on Google My Business platform.

Verified G2 Review

Our Experience

SocialPilot, a renowned leader in social media management tools, has expanded its portfolio with SocialPilot Reviews, a reputation management tool developed to enhance review management for Google My Business, Facebook, and other review platforms.

Using this tool, we discovered that SocialPilot Reviews supports multi-locational business management, review monitoring, responding, and leveraging to build trust and increase conversions, making it the best Google My Business tool for overall management. Further impressive features that back up this claim are:

Comprehensive Suite for Scheduling Posts

Unlike many other Google business management tools, SocialPilot supports and simplifies post-scheduling. A user can Schedule posts directly from the Intuitive Calendar Interface and plan ahead of time with Bulk Scheduling capabilities, which are hard to find in other tools. The Stagger Post feature helps spread out posts across different accounts at varying intervals and ensures strategic content distribution.

All-in-One Tool for Review Management

Through SocialPilot Reviews, SocialPilot has gained expertise in robust review management abilities. It helps businesses grow effectively by collecting and managing customer reviews by creating lists, uploading bulk contacts, and launching review request campaigns via SMS or emails, all under a centralized dashboard. SocialPilot Reviews also provides AI-generated review Responses, making the process quicker with a personalized touch.

Holistic Analytics and Reporting

We found SocialPilot’s analytics and reporting abilities in-depth and insightful to understand how your content is performing and what customers are looking for. Under analytics, SocialPilot covers how customers find and interact with your business listing based on Google search and Google Maps. You will Profile analytics for impressions, ratings, reviews, actions, conversions, and post-performance based on metrics like website visits, direction requests, and calls.

Regarding Reporting abilities, SocialPilot provides an advanced reporting feature that allows the creation of downloadable White Label reports that can be customized for multiple accounts and scheduled for sharing with clients.

Real-Time Team and Client Management

As we moved forward, we understood that SocialPilot is a holistic tool for social media scheduling and reputation management, as well as collaboration with the team and clients. In one place, SocialPilot provides team collaboration for post-planning, scheduling, publishing, and even client approval via a unified calendar and the Approval-on-the-Go feature.

Another benefit of SocialPilot Reviews is that it supports real-time team collaboration to run review campaigns, manage customer feedback, and engage with customer reviews. You can assign roles and facilitate effective customer interactions to generate even more positive reviews on Google.

Pricing and Value

SocialPilot has 4 different plans, designed specially based on the needs of their users, and each has a 14-day free trial.

  • Essentials: $30/month for 7 social media accounts.
  • Standard: $50/month for 15 social media accounts and 3 users.
  • Premium: $100/ month for 25 social media accounts and 6 users with unlimited client collaboration.
  • Ultimate: $200/month for 50 social media accounts, unlimited users, clients, and White Label.

SocialPilot Reviews has a single price plan at $25/month that comes with a 14-day free trial:

  • Unlimited users and seats
  • 5000 email credits monthly
  • 3 Locations included (Add-on locations at $10 /month)

Try For Free

Overall Verdict:

Our overall experience says that SocialPilot’s blend of affordability, advanced platform features, and dual capabilities for scheduling and review management make it the best Google My Business management tool. It caters to the needs of diverse businesses and agencies with tools and features to manage and enhance multiple accounts’ social media and online reputation. All these abilities combined make SocialPilot a comprehensive local marketing platform.


2. Semrush

$139

per month

Semrush cover

Category

Local SEO Improvement

Best Google My Business Tool for

Market Researchers, Influencer Agencies, SEO and SEM Professionals, Digital Marketing, Enterprises, & Content Creators.

Star Rating

4.5 stars on G2 & 4.7 stars on Capterra

Apps

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and Google Business Profiles.

Key Features:

  • Local SEO Audit
  • Social Poster Tool
  • Keyword Tracking
  • Competitor Analysis
  • Local Keyword Research
  • Listing Management
  • Local Rank Tracking
  • Review Monitoring

Pros

  • Semrush provides comprehensive local SEO efforts analysis that helps optimize GBP profiles.
  • It helps in details keyword tracking over the Google My Business profile.

Igor H.

The platform saves me a ton of time with its automated replies for Google My Business (GMB) reviews and the Social Poster tool, making social media management a breeze

Verified G2 Review

Cons

  • Semrush is known for having a complex interface for beginners, as it has too many streams and functionalities embedded together.
  • Semrush has high costs for advanced features compared to other Google Business Profile tools.
  • Regarding social media management abilities, Semrush has very limited features for scheduling and planning on Google My Business.

Andrew G.

It’s a little pricey to get data studio connectivity. Multiple users expound costs. For example, if I wanted to get agency contacts into the system, that would double and triple my monthly cost. With Moz by comparison, it’s much more reasonable to have multiple logins.

Verified G2 Review

Our Experience

Local SEO improvement is a crucial part of optimizing your Google Business Profiles. In our quest to find good Google Business Profile tools for local search optimization, we came across Semrush. It is a powerful tool designed to improve local SEO efforts and manage GBP listings effectively.

Google My Business Optimization

As per our use, Semrush is a comprehensive suite of tools that can help optimize your Google My Business listing. It lets you update and manage business information across multiple locations through a centralized dashboard. It offers Google Analytics Insights that provide valuable customer data on how they find and interact with your business. This information includes queries, customer actions, and location-based performance metrics like Google Maps, calls initiated, directions asked, etc.

Local SEO Tools

Semrush is extensively designed to provide local SEO improvements to your GBP. The local rank tracker allows you to monitor your Google search ranking based on geographic locations. Another feature, the citation management tool, helps track and manage citations across various local directories. This makes it easy to ensure that your business information is consistent and accurate across the web. Along with that, it also provides a local SEO audit that helps you identify the loopholes and fix them for performance improvement.

Pricing and Value

Semrush has 3 different price plans along with a 7-day free trial for each of them. The starting price for the Pro plan is $135.95/month, which allows users to make 5 projects, 500 keywords to track, and 10,000 results per report.

Overall Verdict:

Semrush might not be the right tool for Google My Business post planning, scheduling, and review management tool, but it surely is a good choice to track their performance. If you are looking for a one-stop solution to enhance your local search visibility, you can pick Senrush as a reliable tool.


3. GMBbriefcase

$99

per month

GMBbriefcase cover

Category

Listing Management

Best Google My Business Tool for

Multi-Locational Brands, Digital Marketing, Enterprises, Agencies, and Local Businesses.

Star Rating

5 stars on G2

Apps

Only Web Version

Social Media Platforms Supported

Google Business Profiles

Key Features:

  • Bulk Listing Management
  • Listing Optimization
  • Performance Tracking
  • Review Monitoring
  • Local SEO Reporting
  • Customizable Reporting
  • Multi-location Management
  • Client Reporting
  • Listing Updates

Pros

  • GMBbriefcase is a good Google My Business tool for managing multiple listings.
  • It allows bulk listing updating on Google Business, which saves time.

Verified User.

It helps me keep track of my Google My Business stuff and see how well everything is doing.

Verified G2 Review

Cons

  • As it has no mobile application, it becomes hard to manage Google Business Profile on the go.
  • GMBbriefcase does not support many social media features, such as a content calendar, bulk post scheduling, etc.
  • Even though it does not support social media features, GMBbriefcase is very costly.

Verified User.

One thing I don’t like about GMB Briefcase is that sometimes it can be slow to load.

Verified G2 Review

Our Experience

Another aspect necessary for a GBP account is managing Google business listings. During our search, we found a comprehensive GBP listing management tool, GMBbriefcase. This tool helps businesses maintain a strong online Google Search ranking.

Comprehensive Listing Management

GMBbriefcase makes listing management extremely easy for Google My Business. It provides a centralized dashboard where users can oversee their listings and ensure the information is completely accurate and updated across multiple locations. This way, users can manage multiple listings simultaneously. Users can change multiple listings simultaneously with features like bulk listing and editing. GMBbriefcase saves time and effort for multi-locational brands by ensuring consistency and accuracy.

Advanced Listing Optimization

GMBbriefcase has several features that ensure your listing is up-to-date and has good visibility. It also has an automated scheduler for businesses to schedule posts for multiple listings that not only ensures regular updates but also engagements with the customers. With GMB insights, it shares detailed insights on listing performance that help in understanding the audience and improving their strategy. With features like

Listing audit tools help identify and correct inconsistent listings and ensure that your business conveys the same information everywhere. GMBbriefcase also has a geo-grid ranking feature that monitors local Google search performance and tracks the effectiveness of optimization efforts.

Pricing and Value

GMBbriefcase offers several pricing plans starting at $99/month for 40 listings. For white-label features, you have to pay $199/month, which includes 100 GMB listings.

Overall Verdict:

In our view, if you are a business looking for a solution to bulk upload listings and make changes and updates to them, GMBbriefcase can be your best fit. Even though it is slightly higher priced, it offers some good features for listing management and tracking.


4. Planable

$39

per month

Planable cover

Category

Team Management

Best Google My Business Tool for

SMBs, Digital Marketing Teams, Enterprises, and Agencies.

Star Rating

4.6 stars on G2 & 4.6 on Capterra.

Apps

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported

Facebook, Instagram, Twitter, LinkedIn, and Google Business Profiles.

Key Features:

  • Social Media Collaborative Content Calendar
  • Post Approval Workflows
  • Visual Content Previews
  • Team Roles and Permissions
  • Social Media Scheduling
  • Multiple Social Account Management
  • Content Feedback and Comments
  • Social Media Client Review Features

Pros

  • Planable is a suitable tool for team collaboration for Google Business Profile management.
  • It offers strong content planning features for GBP posting and scheduling.

Verified User.

Planable has become a big part of our production flow. It allows for better collaboration and helps protect our brand as far as making sure that everything has been approved.

Verified G2 Review

Cons

  • Regarding Google My Business management, Planable only supports limited social media management and does not support online reputation or review management tools.
  • Planable is a complex tool, and often, users complain about its steep learning curve.
  • Planable does not support advanced features for Google Business Profile management, like posting to businesses not in the regulated goods and services category.

Belinda L.

I feel with the basic plan you should be able to inlude at least 3 members without having to pay extra per memeber. Since it is only one workspace it seems a bit silly and costly to charge extra. I feel like that should be included or there should be a basic package that includes at least 3 memebers since we are using it for collaboration that is important that there is one price and not extra per each memeber/user. Because there will alwys be more than 1 user per workspace.

Verified G2 Review

Our Experience

Planable is another Google My Business tool that helps manage GMB accounts effectively with real-time team management. Along with Target, it also supports content planning and approval workflow to streamline management.

Seamless Team Collaboration

For team collaboration, Planable can be one of the potential Google My Business tools for planning and scheduling content. However, Planable does not support reputation management abilities, so there is no collaboration feature for reviewing, responding, and listing updates. It can be one of the good Google Business Profile tools for collaborating with teams and clients for content management.

You can assign tasks, give feedback, check the timeline, and comment on the post while collaborating with the team members and facilitating a streamlined workflow before you finally schedule the GMB post. This way, Planable ensures that every team member remains on the same page.

Smooth Approval Workflow

Planable also has approval-on-the-go abilities, but these are for content management only. You can collaborate with the client and request approval via smart links or suggest changes if needed. This is how Planable fosters a collaborative environment for internal and external approval workflows.

Pricing and Value

Planable has 4 different price plans that include an all-time free plan allowing 50 posts only. The starting paid plan costs $39/month per workplace.

Overall Verdict:

Even though planable pricing is on the higher side because it does not support reputation management tools which are necessary for Google My Business, it has some impressive collaborating features like approval and feedback workflow making it a valuable tool.


5. BrightLocal

$39

per month

BrightLocal cover

Category

Embedding Reviews

Best Google My Business Tool for

SMBs, Digital Marketing Teams, Enterprises, and Agencies.

Star Rating

4.6 stars on G2 & 4.8 on Capterra.

Apps

Only Web Version

Social Media Platforms Supported

Google My Business

Key Features:

  • Review Embedding on Websites
  • Local SEO Audit
  • Citation Tracking
  • Performance Reporting
  • Competitor Review Analysis
  • Review Reminders
  • Customizable Review Request Templates

Pros

  • BrightLocal is an effective tool for embedding Google reviews on social media and other marketing areas.
  • It also helps manage the online reputation for multi-locational brands for Google My Business.

Verified User.

Having everything you need to manage your local SEO in one place. The BrightLocal Dashboard is phenomenal. Local Search Audit, Rank Checker, Citation Tracker & Builder, Reputation Builder and Google My Dashboard are all essential tools.

Verified G2 Review

Cons

  • One major thing that is lacking in the BrightLocal tool is that it does not have a mobile application to manage GBP profiles and reviews.
  • It offers no social media features for post scheduling and publishing on Google My Business.
  • It does have Google Analytics, but it is very basic and even inaccurate.
  • BrightLocal also lacks the White Label feature for analytics, Reporting. and Dashboard.

Tino T.

The reporting features could be improved. It’s hard to get valuable insights from the reports.

Verified G2 Review

Our Experience

BrightLocal is a comprehensive platform that can help you find an effective SEO optimization tool. One of its standout features, which makes it one of the popular Google Business Profile tools, is its ability to embed reviews with customizable widgets and templates.

Embedding Reviews

BrightLocal helps embed reviews received on Google My Business onto your website. When you showcase authentic feedback from past customers on your domains, it builds trust for your business among customers. It also supports listing and review management but only has limited features. It can be a much better Google My Business tool for review widgets, which can be easily customized and implemented to make it look appealing.

BrightLocal also offers schema markup for reviews, helping you improve your business visibility on search engines and increase CTR.

Customizable Widgets and Templated

It provides customizable templates to display GBP reviews on websites. This user-friendly feature integrates your website without extensive technical knowledge. These templates can be tailored to fit your brand’s personal style. With a unique feature like review badges, you can even showcase your overall rating and link back to Google My Business for authenticity.

Pricing and Value

BrightLocal has 3 price plans, and each plan has a free trial plan for user to test the features and their effectiveness. The starting price plan costs $39/month for 1 location and supports embedding features.

Overall Verdict:

When it comes to finding a powerful tool for showcasing your Google My Business review on other social channels and websites, BrightLocal is a good option. It has competitive pricing and extensive features that will help you attract new customers via Google reviews.


6. Canva

$120

per month

Canva cover

Category

Visual Assets

Best Google My Business Tool for

SMBs, Digital Marketing Teams, Enterprises, and Agencies.

Star Rating

4.7 stars on G2 & 4.7 on Capterra.

Apps

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported

Google Business Profiles, Facebook, Instagram, Twitter, and LinkedIn

Key Features:

  • Graphic Design Tools
  • Customizable Templates
  • Drag-and-drop Editor
  • Photo and Video Editing
  • Social Media Post Templates
  • Collaboration Tools
  • Print Design Options
  • Content Resizing
  • Cloud Storage Integration

Pros

  • Canva’s user-friendly design helps new users understand and adapt to the tool design.
  • Canva provides an extensive template library that helps create and store designs even for future use.

Nikhil D.

Canva is easy and fun to use and the customer support is great as well. The user interface is very much optimized. The wide range of templates available helps in saving time and effort. The drag and drop interface makes designing simple and fast.

Verified G2 Review

Cons

  • Regarding Google My Business, Canva lacks dedicated features to ensure perfect assist creation.
  • As a design tool, Canva does not support post-scheduling or review management for Google My Business.
  • When creating a design on Canva, you must ensure the size is small; for large files, the tool starts working slowly.

Juana V.

The only thing it´s on the mobiles this softwares can be slowly sometimes and hard to use and also they can add the basic google fonts because some of the fonts are on canva but some of the basics are not there.

Verified G2 Review

Our Experience

Another important necessity of managing a Google My Business is having a visual management tool that can help create stunning graphics and visual content easily. Canva is one potential Google My Business tool that can help with all that and more.

Design Tools and Templates

Canva offers numerous features that help with design, which are ideal for GMB listings and content. It has a drag-and-drop editor that makes it easy to navigate and create professional-quality graphics without any experience needed. Canva offers an endless pool of design templates that are the right fit for GMB dimensions for banners and post images. With features like an image library, Canva makes it super easy to store graphics and find perfect elements for their designs.

Collaboration and Exporting

As good as Canva is for design and graphics, it also facilitates collaborations and exporting. Its team collaboration allows multiple users to work on a design simultaneously, making it easy to share ideas and demonstrate suggestions. A unique feature of magic resize helps quickly adjust the dimensions of the design to fit the GMB guidelines without losing quality.

Even though Canve does not offer content scheduling, it integrates with the social media management tool, SocialPilot. You can connect your Canva account with your SocialPilot account and directly export your design for scheduling via SocialPilot in seconds.

Pricing and Value

Canva has 3 paid price plans starting at $120/month, which allows access to unlimited templates and an all-time free plan that offers a few limited features necessary for beginners.

Overall Verdict:

Canva is a versatile and user-friendly tool for visual design. It can be one of the strong Google Business Profile tools. It offers several powerful design tools, customizable templates, and efficient collaboration capabilities. If you are looking for a 360-degree visual management tool, Canva is the one for you.



Wrapping It Up: Your Google My Business Toolkit

Finding the right tool for your Google My Business management is like finding the perfect pair of shoes. With our review of the top tools for 2024, you are equipped with everything you need to ensure higher visibility to connect with your audience.

These tools are lifesavers, especially for marketers managing multiple profiles and locations, juggling several listings, keeping up with reviews, and ensuring consistency. Each tool has unique features, from comprehensive suites like SocialPilot that handle everything from posts to reviews to specialized tools like Semrush from local SEO.

Frequently Asked Questions

What Is Google My Business Tool?

Google Business Profile, formerly Google My Business, is a tool for local businesses and organizations to manage their online presence across Google. It enables businesses to enhance their visibility and authenticity, ensuring customers find accurate and updated information when searching for relevant products or services.

How Do I Manage My Business on Google?

To effectively manage your Google Business Profile, you can use third-party tools that offer easy-to-use features for managing posts, reviews, listings, team collaboration, Google Analytics, etc.

You can use SocialPilot, which offers tailored features for managing GBP content and reputation and reviews management.

What Is the Best Tool for Google Business Profile Review Management?

SocialPilot is the best tool for GBP review management. It lets you directly respond to all the reviews of Google from a single unified interface and run review generation campaigns while collaborating with your team for different stages.

What Are the Best Tools for Google My Business Management?

To manage your Google My Business profile, you can choose a holistic tool that ensures 360-degree management of your posts, schedule, reviews, listing, team collaboration, and Google analytics. SocialPilot is the best GBP management tool if these are the features you want when managing your Google My Business account.

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About the Author

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Jimit Bagadiya

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