So, about 85% of B2B marketers use email tools to strengthen their email marketing plans.
No wonder why email marketing services like Mailchimp are popular with brands.
However, Mailchimp falls short when it comes to providing affordable advanced segmentation. Users have also voiced their opinion on the lack of email or chat support.
But we can’t ignore that Mailchimp is still one of the most widely used email marketing services.
However, if you’re looking for Mailchimp alternatives, this post is for you!
We have gathered some of the best Mailchimp alternatives to help you with your email marketing initiatives.
For small agencies, Moosend is one of the best Mailchimp alternatives for users. Users can master list management, create landing pages and track real-time performance through Moosend. You can also access free video lessons on their online academy.
Pricing: Moosend’s monthly paid plan will cost you $10 for 1k subscribers. With the increase in your email subscribers, you can expect increased charges as well.
Pros
Cons
Sender is a marketing platform that supports integrations with WooCommerce, Magento and more. Their simple and intuitive interface is just what a newbie marketer needs. They are also working on adding landing page tools along with push notifications.
Pricing: Sender offers Standard and Professional plans starting at $50 and $250, respectively. They also have a custom Enterprise subscription for agencies.
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Cons
A popular choice with businesses and freelancers, MailerLite is a great fit for budget campaigns. MailerLite’s free plan provides access to most of its marketing tools. Users can create eCommerce campaigns and design landing pages or sign-up forms to attract new leads.
Pricing: Mailerlite’s paid plans are based on your monthly subscriber count. They offer services priced at $10, $15, $30, $50 and $100 a month. You can calculate the monthly or annual estimates on their website.
Pros
Cons
Sendinblue is a brilliant Mailchimp alternative that provides unlimited CRM contacts, advanced segmentation and 40+ customizable templates in their free plan. They also offer multiple CRM, Payment, eCommerce and Automation integrations.
Pricing: Seninblue has free and custom Enterprise options along with Lite and Premium paid plans starting at $25 and $65 a month. An increase in your email volume would affect the monthly costs.
Pros
Cons
Hubspot combines email marketing with CRM tools to consistently influence customers. They also allow you to connect your social profiles and manage ads through one comprehensive tool. The emailing tools are free to use, but your creations will contain Hubspot branding.
Pricing: Their email marketing toolkit is free for use. Instead, Hubspot offers Marketing Starter, Professional and Enterprise packs starting from $45, $800 and $3,200, respectively.
Pros
Cons
A multi-channel marketing ace, SendPulse lets you set up chatbots on platforms like WhatsApp, Facebook and Instagram. Their Email Verifier maintains your email list hygiene to boost your deliverability. They also provide video training and detailed blogs to help new subscribers.
Pricing: SendPulse provides monthly Standard, Pro and Enterprise pricing at $8, $9.60 and $13.44, respectively. They offer flexibility with their pay-as-you-go subscription based on monthly email count.
Pros
Cons
When compared to Mailchimp’s plans, Mailjet offers more marketing features at a lesser price. Along with the email builder, you get to utilize their SMS API to send out Transactional SMS to your leads. Users can even test out a demo version of their workflow on their website.
Pricing: Other than the Custom and free plans, Mailjet currently provides two paid plans starting at $15 (Essential) and $25 (Premium). Keep in mind that the prices would increase with an increase in the email count.
Pros
Cons
As the name suggests, Omnisend prioritizes omnichannel marketing. It is a great Mailchimp alternative for eCommerce businesses that are aiming for greater conversion and sales rates. Users can sync Facebook or Google ads to increase their audience reach.
Pricing: Omnisend’s monthly subscription changes as per your email contact count. If you’re sending out emails to 100 customers, the monthly cost incurred would be – Standard Email ($16) and Pro Email and SMS ($59).
Pros
Cons
Did you know that putting videos on landing pages can boost lead conversions by almost 86%? A powerful email marketing service, AWeber stands out by allowing you to add videos to your landing pages. You can access Canva to design your emails through your AWeber account.
Pricing: AWeber’s pro plan starts out at $19.99 a month for 0-500 subscribers. Your monthly plan price would increase based on the subscriber count.
Pros
Cons
Drip offers a multitude of features that Mailchimp misses by a long shot. Drip gives you advanced automation tools along with customizable broadcast email templates. Users can integrate Facebook Custom Audiences, Shopify and custom stores with ease.
Pricing: Drip’s monthly charge is based on your email list. For example, you’ll have to invest $29 a month for 800 contacts. The figures will change if you add SMS services to your plan.
Pros
Cons
ConvertKit is an amazing platform for digital content creators. Other than the active features highlighted on our list, they’re also working on introducing color palettes for landing pages and templates for visual automation. You can design landing pages and sell digital products through free or paid plans.
Pricing: CovertKit’s Creator and CreatorPro monthly plans are reasonably priced at $9 and $29, respectively.
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Cons
Unlike Mailchimp, GetResponse allows you to test spam and email design through their plans. The paid plan users can also access webinars that are full of valuable information. Users can even create promo videos for their social profiles.
Pricing: You can find three monthly paid packages and a custom Max package with getResponse. They offer a Basic plan ($12.30), Plus plan ($40.18) and a Professional plan ($81.18).
Pros
Cons
Dotdigital currently offers a limited free plan that can be initiated after registering your agency. The paid options allow you to incorporate omnichannel marketing. You can also access real-time, comprehensive reports to track your campaigns.
Pricing: Dotdigital’s team provides a custom price plan based on your contact list and email volume.
Pros
Cons
Constant Contact is a great option for businesses who are looking to work with email and eCommerce tools on one platform. Not only that, brands can also integrate their social profiles and run ads. They currently offer a free 60-day email marketing trial to let you test out their services.
Pricing: Constant Contact has two monthly plans – Email ($20) and Email Plus ($45).
Pros
Cons
Boasting top reviews from Capterra and GetApp, Autopilot gives you Ad hoc reports along with sales and site tracking. The visual workflows and knowledge base make this platform beginner-friendly. Non-profit businesses and startups can even opt for a 50% discount on any paid plans.
Pricing: Other than the free plan, Autopilot offers three monthly paid plans – Campaign, Pro and Business priced at $29, $99 and $299, respectively.
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Cons
Campaign Monitor has shown its effectiveness through famed brands like Girlboss. They offer amazing templates and analytics tools to aid you in maximizing your email potential. You can even join their email academy and learn a course for free.
Pricing: Campaign Monitor currently has monthly Basic, Unlimited and Premier plans priced at $9, $29 and $149, respectively.
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Cons
Klaviyo is an awesome eCommerce and email marketing platform that offers paid subscriptions. Access to advanced tools and bulk content makes it a popular choice. Their community section is filled with extensive webinars, live training and informative podcasts.
Pricing: Klaviyo’s paid plan is based on your preferred email contacts. For example, if your total email contact is 20,000, then the monthly estimate would be $375. You can get an estimate through the calculator on their website.
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Conclusion
The above list of alternatives to Mailchimp can definitely cater to your business requirements. There are software that offer some really unique features while others offer omnichannel marketing. Test out these tools through free plans or trials. And most importantly, stick to services that provide comprehensive support.
Don’t forget to track your email performance and consistently converse with your audience. Find the frequency that works best for you and automate certain emails to optimize your time.
If you’ve already integrated email marketing into your strategy, why not combine social media as well? SocialPilot’s Social Media Scheduling & Publishing tool helps you create and schedule content on multiple social platforms.
Brilliant, isn’t it? Want to try it out for yourself? Well, test out its FREE 14-day trial now.
If you’re looking for cheaper alternatives or advanced automation tools, you can browse for alternatives to Mailchimp. There are also services that provide 24/7 or priority support with affordable subscriptions.
Yes, Mailchimp offers a free plan that contains ads. You can access features like basic templates, customize landing pages and transactional emails. The free plan doesn’t include continued support, A/B testing and social media posting.
Here are some platforms that offer customizable free email templates:
Landing pages can be tested through A/B testing to find what works best for your marketing goals. The method tests the performance of two versions of the landing page (in a beta audience set), wherein each version uses a specific element in different proportions.
The objective of the test is to identify which version works the best before publishing the landing page to the audience. The importance of an optimum landing page cannot be stressed enough as it helps generate higher conversion rates and also maximizes your marketing ROI.
These are some of the marketing software that gives you access to integrate your website with Shopify:
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