Nobody wants to do repetitive work which is a necessary element of the job. Right? To address this issue, people are opting for automation tools. With this regard, Zapier has been one of the leading tools in this arena.
A survey conducted by The Harris Poll on behalf of Zapier, unveiled that nearly two-thirds of workers in the US currently use automation software, and around 18 percent of surveyed workers intend to use it in the future.
According to HubSpot, around 67% of marketing leaders currently use marketing automation platforms, with Zapier being one of them.
Zapier works with the simple concept – ‘If X happens, then do Y.’
This simple concept of online automation continues to change the way companies are working. Zapier connects your favorite apps, and automates mundane and repetitive tasks relying on developers. It also helps you save time, costs, manage tasks effectively with a few administrative errors.
What’s more, Zapier enables you to discover various ways to work smarter instead of more challenging.
Be it any department within your business, Zapier can nestle conveniently anywhere and automate your online tasks. And Zapier has undoubtedly been a boon for the marketing tech industry, including the social media marketing space.
Although numerous social media marketing tools are available, it has become difficult for a user to opt for the right one!
We understand that you always look for something cost-effective and easy to use. Right?
All this is made possible using SocialPilot.
This blog will discuss how SocialPilot helps its users effectively manage and track social accounts and increase social reach cost-effectively via Zapier.
Let’s first talk about how Zapier is changing how social media marketing functions before unveiling additional benefits of SocialPilot and Zapier integration.
What makes Zapier a boon for social media marketing tools?
The answer is Zapier is an API hacker. To be precise, it works as an alternative to APIs.
To connect specific social media applications on social media marketing tools directly, it is essential to access an application programming interface (API)s. To increase the user base, social media companies started developing social network API.
However, API permissions from specific social platforms are quite expensive, and in addition to this, there are particular regulation issues with each social media platform.
For instance, some expensive social media marketing tools have direct access to APIs on Instagram. As a result, small and medium-sized agencies avoid purchasing these tools and hence opt for SocialPilot.
SocialPilot’s inbuilt social marketing platform ensures that all of your social media campaigns are successful.
Interesting Read: Social Media Marketing Campaign Checklist [Infographic]
Hmm, you read it right!
To address challenges concerning API permissions, Zapier plays a vital role in automation, making it an ideal automation hack for social media marketing tools.
Frequently Asked Questions
An application programming interface (API) is a computing interface that defines interactions between multiple software intermediaries.
It defines the kinds of calls or requests that can be made, how to make them, the data formats that should be used, the conventions to follow, etc.
APIs allow you to query social network platforms for posts, users, channels, and demographic data. They even let you create your service or find out more about your user base.
API enables applications like SocialPilot to pull the social media data and integrate it with their site or application.
You must have noticed that there is hardly any application that doesn’t provide the option to sign-in using social media account credentials.
The main motive here is to get the users’ data. The purpose could be to display advertisements on the website or application as per the demographic data collected. All this information can be accessed if an application has access to API.
To access APIs, social media marketing tools leverage Zapier for social media management at a cost-effective price.
Now you know why.
Let’s look at some additional factors that make Zapier a boon for social media marketing.
- Users can share content automatically.
- Build an automated email list
- Promote events on scheduled time using tools like SocialPilot
- Monitor social media community and get updates
- Connect social accounts
- Monitor mentions on social media.
- Get push notifications for the information you want
- Sync social media with your Gmail
- Create an archive of social media
- Automate social interactions
- And much more, because Zapier supports thousands of apps, you automate almost any task at work.
But, the whole point is to understand the benefits of SocialPilot’s integration with Zapier, right?
So, let’s discuss it further!
What makes SocialPilot better than other social media marketing tools?
There are more than 2,000 marketing tech companies today.
With an increasing number of social media and marketing tools that are adopting Zapier, it is difficult to find a tool in the industry that can match SocialPilot in terms of pricing and ease of use.
Interesting Read: 12 Of The Best Social Media Scheduling Tools
Apart from pricing as a differentiator, here are a few highlights of the tool that makes it a key player in the social media marketing space:
- SocialPilot enables you to manage nine social media platforms. Those additional eight platforms include Facebook, Twitter, Instagram, LinkedIn, Tumbler, VK, Tiktok, Google My Business, and Pinterest.
- SocialPilot’s free content curation tool
- Which means, the more accounts you manage and post frequently, then it’s a better value for money
- The tool offers robust social media analytics and white-label PDF reports
- Social Inbox to respond to all queries in real-time
- Workflow management to collaborate with teams better
- RSS Feeds automation and bulk upload
Interesting Read: 10 Preferable Agorapulse Alternatives for Agencies
How is Zapier helping SocialPilot to be the most cost-effective social media marketing tool in the Industry?
1. Instagram + SocialPilot Integrations
SocialPilot has integrated with Zapier’s “Instagram for Business App” to enable social media marketers to directly schedule their individual Instagram Business Accounts posts.
It’s so easy for you to publish by creating Zap, you know!!
- Users of SocialPilot register on Zapier and then create a Zap to integrate SocialPilot with Instagram for Business Apps.
- Once the user creates the Zap, SocialPilot’s social media management tool takes care of posting and scheduling activity.
SocialPilot earlier enabled users to share their Instagram posts via reminders only. With integration with Zapier, users having ‘Instagram Business Account’ are directly posting image posts and link posts.
Interesting Read: How to directly publish to Instagram from SocialPilot using Zapier?
With this integration with Zapier, it is now more convenient for users to manage their Instagram marketing activities.
2. Increase your social reach
SocialPilot’s users create Zaps and ease their social media marketing workflow.
Here are some of the examples enumerated:
- With the help of SocialPilot and Zapier Integration, you can use your Zaps with all connected SocialPilot accounts to reach maximum target audiences in less time.
- Zapier allows easy automation from over 2,000 applications that can be automatically published through SocialPilot.
Well, the advantage is you save a lot of time as well as money!
Isn’t that amazing?
Zapier resolves all kinds of integration, be it connecting Twitter, Facebook Page, or pushing the different combinations of Zap to your linked SocialPilot accounts.
Interesting Read: Increase Your Social Reach through SocialPilot and Zapier Integration!
Zapier continues to enable users of SocialPilot to publish their content on Instagram quickly, directly, and at a reasonable cost and provides endless opportunities to automate various mundane tasks.
According to a survey done by SocialPilot, its users have liked SocialPilot for its ease of use and cost-effective feature.
Ease of use and cost-effectiveness is not just applicable for Instagram for business but also other social media platforms. The testimony to the fact is SocialPilot has helped thousands of brands reach their customers worldwide.
Now you know the benefits of using SocialPilot and Zapier, what are you waiting for?
Sign-up Today! To expand your social reach with ease!