Automate replies based on review type and tone, with an AI that adapts to each customer’s language so every response feels personal and on-brand.
Your replies now adapt to the customer automatically.
With Automate Replies, AI responds in your brand’s voice and your customer’s language, based on whether the review includes text or not.
Whether you’re running a salon in Houston or a service chain across the Midwest, you can now stay consistent, thoughtful, and culturally tuned, at scale.
It’s automation that elevates your voice, not replaces it.
Key Improvements With Automate Replies
- Respond Differently Based on Review Type
Set unique reply rules for reviews with or without text. A 5-star with no words doesn’t need the same response as a thoughtful one-liner. - Reply in the Right Language, Every Time
Pick from 40+ supported languages or let AI detect automatically. Language-specific tooltips help you choose what works best for your audience. - Set the Tone That Reflects Your Brand
Go warm and friendly or crisp and professional. Whatever your voice, your replies now sound like you and not like a generic AI. - Skip Replies When It Makes Sense
You can opt out of replying to empty reviews where a response might feel forced or off-brand. - Combine Automation With Custom Content
Use your own templates or let AI handle the repetitive parts. You decide when and how much to automate.
Why This Update Matters
Automation should save time, and it should also reflect care.
This update lets teams respond with empathy and consistency, even across hundreds of reviews and dozens of languages. It takes what used to be generic and makes it brand-led, intentional, and built for a customer base that doesn’t all speak or write the same way.
Now, review replies can scale without ever sounding careless.
When AI responds like your brand would, trust becomes the default.
Conclusion: From Automation to Intention
This update isn’t just about an AI replying on your behalf.
It’s your brand communicating with care, building loyal customers in every review it crafts, without calling you in for the back-and-forth.
Check out the help documentation or reach out to SocialPilot product experts if you need help setting up reply flows that fit your business.
