In today’s fast-paced digital landscape, content marketing is no longer just a strategy, it’s the backbone of how your brands connect with the target audiences. Whether it’s through blogs, videos, podcasts, or social media posts, content helps attract, engage, and retain users across every stage of the customer journey.
But creating impactful content at scale is no easy task.
From brainstorming ideas and managing editorial calendars to optimizing posts for SEO and distributing them across channels, marketers juggle multiple moving parts and that to often under tight deadlines.
That’s where content marketing tools step in.
With 89% of B2B marketers using social media to distribute content, having the right tools isn’t optional—it’s essential.
Whether you’re a solo creator or part of a large content team, the right set of tools can help you work smarter, stay consistent, and ensure your content truly resonates with your audience.
But with so many content management platforms out there, how do you choose the best ones?
We’ve done the research for you.
Below, you’ll find a curated list of top content marketing tools, categorized by their core function—so you can find the perfect fit for your needs.
Let’s dive in and explore the tools that can take your content strategy to the next level.
How we analyze & select Content Marketing Tools:
We have meticulously curated this list of premier content marketing tools through detailed research and hands-on testing. We considered various factors such as user satisfaction, G2 ratings and reviews, pricing structure, and scalability. We also actively analyzed the abilities of these content marketing platform in automation, developing content, visualization, analytics, and collaborative workflows. We have assembled this list to provide marketers with essential insights, enabling them to make well-informed decisions on the best tools to expand their businesses.
Now, let’s explore the leading tools that can redefine how you approach content creation and strategy. To make things easier for you, we’ve categorized them into different sections based on their core strengths and use cases.
AI Content Creation Tools (Ideation, writing, repurposing)
Best Tool for:
Freelancers, Content writers, SMBs, Agencies, and more
Star Rating:
4.7 (G2)
Apps:
Web
Key Features:
- Content management system
- Automated text generator
- Natural language processor
- Generative AI
- Grammar check
- Workflow management
- Customizable templates
- SEO management
- Reporting and analytics
Pros
- Users consistently praise Jasper’s intuitive and beginner-friendly interface, making it easy for marketers, writers, and business owners to get started without a steep learning curve.
- Jasper generates natural-sounding, grammatically correct content. Many reviewers note that the AI produces results that require minimal editing, especially for blog posts, ad copy, and marketing emails.
- Integration with Surfer SEO is a major plus for those focused on SEO-optimized content, helping users write with SERP intent in mind.
Munoz C.
Jasper Chat is an excellent writing aid that enables me to overcome writer’s block. It helps add creative ideas and allows me never to stop having new ways to confront the problem. It’s kind of a friendly voice that you can kick around ideas with when you need some brainstorming advice.
Cons
- While Jasper often produces impressive short-form content, users occasionally report inconsistencies or repetition in long-form outputs. Sometimes the Ai can go off topic as well.
- Many users feel that Jasper’s pricing is relatively steep, especially for smaller teams or individual creators.
The pricing was the only thing i did not like about Jasper.
Our Experience:
After extensively using and evaluating Jasper’s features, our insights show that it truly stands out in its ability to generate high-quality, brand-consistent content at scale. It’s particularly useful for content marketers, agencies, and small businesses looking to accelerate their content creation process without compromising on tone, structure, or clarity.
Content Generation and Templates
One thing we immediately loved about Jasper is its huge library of templates. Whether we needed a blog intro, ad copy, product description, or social media post, there was a ready-made structure that made starting super easy. The tone of voice feature also made it simple to match content to different brand personalities.
Long-Form Assistance with Boss Mode
Boss Mode was a total game-changer for us. Writing long-form content like blog posts, landing pages, or scripts used to be a time-consuming process—but with Boss Mode, that changed dramatically. The AI does a great job of remembering context across paragraphs, which means we could build out complete drafts without having to constantly repeat or reframe our instructions.
It felt more like collaborating with a smart writing assistant than just using a powerful tool.
Ease of Use and Team Collaboration
We also appreciated how easy it was to get started. The interface is clean and intuitive, and we liked how the document-style workflow made it easier to brainstorm and collaborate with our team. Overall, Jasper has become a go-to tool in our content stack.
Pricing and Plans
Overall Verdict:
Jasper is a standout AI writing tool for anyone looking to scale content creation with quality and consistency. Its intuitive interface, robust template library, and advanced features like Boss Mode make it ideal for freelancers, marketers, and teams alike. While pricing may be on the higher side, the value it delivers, especially in long-form content, tone control, and SEO integration—justifies the investment for serious content producers.
If you’re seeking an AI tool that balances creativity, usability, and efficiency, Jasper is a strong choice that earns its spot in any content marketing toolkit.
Best Tool for:
Freelancers, Content writers, SMBs, Agencies, and more
Star Rating:
4.7 (G2)
Apps:
Web
Key Features:
- AI article writer
- Content repurposing
- Collaborative editing
- Image generation
- Content idea generation
- Natural language processing
- Text editing
- Grammar check
- SEO Auditing & Monitoring
- Plagiarism Check
Pros
- With AI Article writer 5.0 and Chatsonic (AI chatbot), it becomes easier for even the beginners to write long form content.
- We found the platform to be simple, with an intuitive dashboard, making it easy to generate content even for first-time users.
- Users consistently praise Writesonic for offering 100+ templates tailored for various content types.
RB
It is great for article writing and gives me ideas for content worth considering when you are working on campaign projects – I have only been playing with it for a short time but I can see the time it will save me with content creation. Looking forward to using with several projects.
Cons
- The keyword research tool tends to be slow and isn’t very effective for discovering long-tail keywords.
- The short-form content templates could be more comprehensive, as they currently lack depth and versatility.
- Some users have noted limited customization options in certain templates, making it harder to tailor content for specific niches or tones.
less trail words
it consumes lots of words in one go
I can’t log in with different accounts on the same device
Our Experience:
After using and evaluating Writesonic, we found it to be a quick and accessible tool for generating a wide range of content, especially short-form copy. It’s well-suited for freelancers, small teams, and marketers looking for fast results. While it excels in ease of use and template variety, it may require some refinement for long-form content or more niche-specific outputs.
Content Quality, Versatility, and SEO
Our team found that Writesonic handles short-form content quite well—things like product descriptions, ad copy, and email introductions are usually sharp, concise, and ready to use with minimal tweaks. The AI Article Writer 5.0 also helps generate long-form content efficiently. However, in some cases, the outputs required refinement to improve structure, maintain topic relevance, or align more closely with our intended tone.
In terms of SEO, Writesonic offers helpful features like keyword suggestions and basic on-page optimization prompts. These tools are useful for improving visibility, though we found the keyword research capabilities a bit limited, especially when trying to explore or target long-tail keyword variations in detail.
Templates, Chatsonic & Features
Writesonic includes a broad selection of over 100 templates, which adds flexibility for different content needs—from landing pages to social media posts. Most of them work well out of the box, although a few felt somewhat basic or rigid in terms of customization for niche industries.
We also spent time using Chatsonic, which acts as an interactive AI assistant. It’s particularly helpful for brainstorming ideas, generating outlines, or answering quick questions in a conversational way. While it’s not perfect for in-depth research, it’s a handy companion when you need a creative jumpstart or fast content suggestions.
Ease of Use and Interface
One of the first things we appreciated was how clean and beginner-friendly the dashboard is. Everything’s easy to find, and you can start generating content within minutes. It’s well-suited for users who may not be tech-savvy but still want quick results.
Pricing and Plans
For individual users or solo marketers, the Basic plan starts at $20/month, offering 10 AI generations and limited access to writing tools. The Lite plan at $49/month expands that with 100 AI generations, 15 articles, and additional site audit features. Meanwhile, the Standard plan at $99/month offers unlimited AI Agent generations, 30 articles, and more flexibility for growing marketers.
While Writesonic may not be the cheapest tool on the market, its wide feature set—spanning content generation, SEO auditing, and AI assistance—offers strong value for teams of any size.
Overall Verdict:
Writesonic is a fast, affordable, and user-friendly AI writing tool that works well for freelancers, small teams, and marketers needing quick, quality content. It shines in short-form copy and offers a wide range of templates and features like Chatsonic and Article Writer 5.0.
While long-form outputs may require some refinement and SEO tools are limited, the platform delivers strong value for its price. It’s a solid choice for teams looking to scale content creation efficiently.
Best Tool for:
Freelancers, Content writers, Content creators, SMBs, Enterprises, Agencies, and more
Star Rating:
4.7 (G2)
Apps:
Web
Key Features:
- AI platform for GTM strategy
- Text editing
- Natural language processing
- Content management
- Workflow management
- Inbound lead processing
- Translation and Localization
- Usage based pricing
- Account-based pricing
Pros
- In comparison to other platforms, Copy.ai has a very clean, intuitive, and easy-to-navigate interface. We found it to be very beginner-friendly, allowing users to generate content without a steep learning curve.
- After using it, we believe that it excels in creating short-form content such as social media captions, product descriptions, email subject lines, and ad copy.
- Unlike many competitors, Copy.ai offers a generous free plan with access to core features. This is ideal for individuals or small teams looking to explore AI content creation without upfront costs.
Mateusz L.
Blog post generation is of very good quality. Best full generation service that I’ve seen so far.
Cons
- Some users frequently mention that Copy.ai struggles with long-form content generation. Outputs can become repetitive, lose coherence, or require significant editing.
- We were disappointed by fewer controls for tone, structure, and formatting. This made it difficult for our teams to fine-tune content for specific brand or style needs.
I don’t like that copy ai gives sometimes random answers that are totally opposite of the truth which wastes a lot of time looking for quality results, of which sometimes there is none.
Our Experience:
After spending time with Copy.ai, we found it to be a fast and beginner-friendly tool, particularly effective for generating short-form content like product descriptions, social media posts, and ad copy. It’s a great fit for freelancers, marketers, and small teams who need quick content with minimal setup. The interface is clean and easy to navigate, and the free plan is a big plus. However, when it comes to long-form writing or more tailored outputs, the results sometimes lacked depth and needed additional refinement.
Short-Form Strength and Creative Output
Where Copy.ai really shines is in its ability to generate engaging short-form content. From catchy ad headlines and social media captions to email subject lines and product descriptions, it produces fast, high-quality outputs. The variety of templates makes it easy to explore different content types, and we found the tone to be conversational and creative right out of the gate—with minimal need for heavy editing.
Go-to-Market Focus and Business Utility
One thing we really appreciate about Copy.ai is its increasing focus on go-to-market (GTM) content. The platform is clearly evolving beyond just writing copy, it’s positioning itself as a strategic tool for marketing and sales teams.
It helps generate content aligned with different stages of the customer journey, like landing pages, nurture emails, and even cold outreach. This makes it useful not just for writers but for growth teams and GTM leaders looking to scale messaging across channels.
Limitations in Long-Form and Customization
On the flip side, Copy.ai still has room to grow in long-form content. While it can generate full blog drafts, we found the structure and flow often needed refinement. Also, custom tone control and formatting options felt limited compared to some competitors.
Pricing and Plans
Overall Verdict:
Copy.ai is a well-rounded AI writing tool that stands out for its ease of use, especially when it comes to creating quick, high-quality short-form content. It’s a great option for freelancers, startups, and marketing teams looking to streamline messaging across channels.
We appreciated its growing focus on GTM workflows and team functionality. That said, long-form content can still feel a bit underdeveloped, and customization options are somewhat limited. If you’re looking for a fast, accessible tool with strong short-form capabilities and GTM alignment, Copy.ai is definitely worth considering.
Social Media Distribution Tools
Best Tool for:
Marketing Agencies, Small and Medium Businesses, Multi-Location Brands & Professionals.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.
Key Features:
- Advanced Publishing
- AI-Pilot
- Clean User Interface
- Cost-Effective Pricing
- Automated Replies
- Review Replies
- Unified Social Inbox
- Bulk Scheduling
- Social Media Analytics and Reporting
- Content Library
- Team Collaboration
- Direct Publishing
- TikTok Analytics
- Faster Client Collaboration
- Intuitive Social Media Calendar
- First Comment Scheduling
- White Label Dashboard
Pros
- The platform now includes AI-powered content generation, helping users quickly create engaging captions and post ideas.
- SocialPilot stands out as one of the most affordable social media management solutions for small businesses and marketing agencies.
- Its White Label functionality lets users fully brand their client dashboards and download custom reports with their own logo and identity.
- With the ability to schedule and publish up to 500 posts in bulk, it significantly streamlines high-volume content planning.
- The platform ensures content is published on time and reliably, with no delays or technical hiccups.
- Its clean, intuitive interface makes it easy to use, with minimal training required and strong adaptability to different workflow needs.
Verified User in Construction
It’s super easy to connect our accounts and schedule our posts! It was easy to implement with our team and our users. We are posting to over 75 social accounts weekly so having a tool that is easy to use is extremely helpful.
Cons
- While you can preview posts in the content calendar, the platform doesn’t display how they’ll appear on the actual social media feed.
- SocialPilot currently lacks competitor analysis features, which can limit deeper performance benchmarking.
- The platform does not support running or boosting paid social media ads directly, which may be a drawback for teams focused on paid campaigns.
I’ve recently noticed that when a scheduled post generates an error, I don’t get immediate notifications. Usually, I’m alerted a few hours after the post was supposed to go live, and sometimes I receive the notice when I’m already out of the office. This means I might not be aware of the issue until the next day. While this doesn’t happen frequently, it’s a big inconvenience when it does.
Our Experience:
After using SocialPilot extensively, we found it to be a reliable, user-friendly tool for managing and scheduling social media content across platforms. Its bulk scheduling, intuitive UI, and affordability make it especially valuable for small businesses and agencies. We appreciated its White Label reporting and recent AI features. However, the lack of ad management and competitor analysis limits its scope for teams needing more advanced social media insights.
Comprehensive Management and Ease of Use
We found SocialPilot to be one of the most intuitive social media management platforms we’ve worked with. The interface is clean, well-organized, and easy to grasp. This makes it ideal for teams that want to get up and running without a lengthy onboarding process.
Managing multiple accounts felt seamless, and features like the drag-and-drop calendar made scheduling and adjusting posts straightforward and efficient.
Scheduling, White Label, and Engagement
One standout feature of SocialPilot is bulk scheduling, which allows us to plan and publish up to 500 posts in one go. This is a huge advantage for teams managing high volumes of content.
The White Label dashboard and customizable reports added a layer of professionalism that’s perfect for client-facing agencies. The Social Inbox also helped us stay on top of all messages, comments, and mentions in one central location, improving response time and engagement.
AI Pilot, Content Creation, and Collaboration
We see the introduction of AI Pilot as an elevation to the content creation process by helping generate engaging, channel-optimized captions in seconds. Combined with built-in holiday calendars and pre-made content suggestions, it simplifies planning. We also found collaboration features, especially for Instagram posts, useful for boosting team efficiency and content reach.
Overall Verdict:
SocialPilot is a well-rounded social media management tool that strikes the right balance between functionality, ease of use, and affordability. It’s particularly effective for small businesses, agencies, and marketing teams managing multiple accounts. Features like bulk scheduling, White Label reporting, Social Inbox, and AI Pilot for content generation make it a powerful yet accessible platform.
While it doesn’t offer ad management or competitor analysis, its strong publishing, collaboration, and automation capabilities more than make up for it. For the price, SocialPilot delivers excellent value and dependable performance.
Best Tool for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- Multi-platform Publishing
- Schedule and Queue Posts
- AI Content Generator
- In-depth Analytics
- Unified Engagement Tool
- Visual Social Media Calendar
- Customizable Landing Page Template
Pros
- Enables efficient, centralized planning and publishing across multiple social media profiles.
- Offers a unique feature with free customizable landing page templates to support campaign goals.
- Allows real-time monitoring and analysis of audience engagement across platforms from a single dashboard, improving responsiveness and strategy.
Jose A.
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure if it was my content of a bad week for social engagement.
Cons
- Buffer lacks a feature for recommending optimal posting times, which can limit scheduling effectiveness across platforms.
- The platform doesn’t offer hashtag suggestions, a key feature many marketers rely on for reach and engagement.
- Users have reported occasional crashes and disruptions, often requiring them to reconnect their social media accounts repeatedly.
It’s not exactly user-friendly, it’s hard to navigate and the layout of the software is not my favorite, especially when it is compared to Hootsuite. But other than that, it’s alright.
Review collected by and hosted on G2.com.
Our Experience:
After spending time with Buffer, we found it to be a clean, simple tool for basic social media scheduling and publishing. Its intuitive interface makes it easy for individuals and small teams to plan and manage posts across platforms.
We liked the ease of scheduling and the straightforward content calendar. However, Buffer feels limited for more advanced use cases—there are no hashtag suggestions, no optimal posting time insights, and occasional reliability issues that require reconnecting accounts, which can disrupt workflow for busy marketers.
Content Quality and Short-Form Strength
Copy.ai truly excels at creating short-form content. Whether we needed product descriptions, social media captions, or email subject lines, the tool delivered quick, polished drafts that required minimal editing.
The tone was often spot-on, and the outputs felt engaging and on-brand. It’s perfect for marketers or small teams needing fast turnarounds.
Ease of Use and Workflow Simplicity
The interface is clean, modern, and incredibly easy to navigate. We didn’t need any onboarding or tutorials to get started. Templates are well-organized, and the workflow is straightforward. You can go from idea to publish-ready content in just a few clicks, which makes it a great tool for solo creators or teams that don’t want to get bogged down in complexity.
Limitations in Long-Form and Customization
While short-form content is Copy.ai’s strength, its long-form output can be hit or miss. We often had to restructure sections or edit for clarity and flow. Also, we found limited control over tone, formatting, and structure, which made it harder to fine-tune content for specific brand voices.
Pricing and Plans
Overall Verdict:
Buffer is a strong choice for individuals, small teams, and growing businesses that need a straightforward, affordable social media management tool. Its clean interface, flexible pricing, and reliable scheduling features make it easy to plan and publish content across multiple platforms.
The addition of AI tools and landing page templates adds extra value. However, we feel that the lack of advanced features like hashtag suggestions and optimal posting time insights, along with occasional performance issues, may limit its appeal for more advanced or data-driven marketing teams. Still, Buffer remains a dependable, budget-friendly option for everyday use.
Best Tool for:
Agencies, SMBs, and Marketers.
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, TikTok, and YouTube Shorts.
Key Features:
- Streamlined Post-Approval Process
- AI-Powered Caption Generator
- Drag-and-Drop Rescheduling
- Integrated Social Media Calendar
- Advanced Performance Analytics
- Instagram Visual Planner
- Efficient Bulk Post Uploading
- Seamless Team Collaboration
Pros
- Bulk scheduling and editing is a real time-saver. With this you can handle a ton of content in one go without having to repeat the same steps over and over.
- The Instagram Grid Planner is super helpful for keeping your feed looking clean and visually on-brand. It’s great if you care about how your posts look together.
- The interface is simple and easy to use, which makes planning and publishing content feel smooth—especially for platforms where visuals matter most, like Instagram.
Verified User in Marketing and Advertising
I like being able to schedule & publish Instagram content directly from a computer, and not just receiving notifications to publish manually. You can also add a first comment, which is where I put my hashtags.
Cons
- Hopper HQ’s content calendar lacks a drag-and-drop option, making rescheduling posts more time-consuming than it should be.
- The platform doesn’t include a social inbox, so you can’t manage comments, DMs, or mentions in one place.
- LinkedIn scheduling features are limited during the free trial, which may restrict testing for users managing professional accounts.
The visual scheduling works backwards and doesn’t show your current images uploaded NOT via Hopper.
Our Experience:
When we explored Hopper HQ, we found it to be a practical and well-thought-out tool, especially for creators and small teams looking for an alternative to more complex platforms. Its focus on automation, scheduling, and visual planning makes it a strong contender for those who want to manage social media without the clutter.
Content Planning and Management
Hopper HQ impressed us with its visual-first approach to content planning. The combined calendar and Instagram Grid Planner worked seamlessly to keep our campaigns both organized and on-brand. When paired with bulk scheduling and easy content rescheduling, our workflow felt much more streamlined. These tools helped us maintain consistency without the manual hassle, an area where many tools fall short.
AI Assistant and Team Collaboration
The AI-powered caption generator was a standout. It helped us craft engaging copy quickly, and the addition of AI image upscaling was a smart touch for enhancing visual content. Collaboration also felt well-integrated, with features like post-approval workflows, task assignments, and collaborative notes making it easier to coordinate as a team. While the interface isn’t overly complex, we did notice that some collaboration elements felt more intuitive here than in other tools we’ve tried.
Pricing and Plans
Overall Verdict:
From our hands-on experience, Hopper HQ is a clean, effective tool for teams and creators who prioritize visual planning and efficient scheduling. Its strengths lie in bulk scheduling, grid previews, AI-assisted captions, and simple collaboration tools. While it lacks advanced features like drag-and-drop rescheduling or a social inbox, its affordable $16/month price makes it a smart, no-frills alternative for those who want to manage content without the complexity or high cost.
Content Planning & Workflow Tools
Best Tool for:
Freelancers, Small businesses, Mid size businesses, and Large enterprises
Star Rating:
4.7 on G2
Apps:
Web, Android, and iPhone/iPad
Key Features:
- Task creation and assignment
- Project planning/scheduling
- Knowledge base management
- Task management
- Task tracking
- Multi-device support
- Real-time collaboration
- Project management tools
Pros
- Notion stands out for its flexibility, allowing users to create unlimited pages, databases, templates, and dashboards tailored to their specific needs.
- Notion consolidates multiple productivity tools, such as note-taking, task management, calendars, databases, and wikis, into a single, unified workspace.
- The platform supports real-time collaboration, shared workspaces, task assignments, and comments, making it easy for teams to work together efficiently.
Muj T.
One thing i absolutely love about Notion is the easy of use and how it can be implemented into almost any team. It is a great way to collaborate and stay efficient. Moreover, I think the Notion AI integration has been great. Since I work in a software company, there is a lot of data and hard to navigate and find it sometimes – through the Notion AI, you can go ahead and quickly find the answers you are searching for. Definitely recommend it!
Cons
- Notion’s flexibility and extensive customization options can overwhelm new users, making initial setup and adoption time-consuming.
- Despite consolidating many tools into one workspace, your marketing teams may still find themselves jumping between Notion and other specialized tools, leading to information fragmentation and inefficiency.
- While Notion offers some integrations, it lags behind other productivity tools in connecting with a wide range of third-party apps, which can hinder workflow automation for some users.
- The search function is basic and lacks advanced filters, and Notion does not offer native public help center features or robust content governance for larger organizations.
Complexity can hinder quick tasks, to give a finishing touch it take a lot of effort to navigate across the website. UX need to be improved.
Our Experience:
When we worked with Notion, we were genuinely impressed by its all-in-one approach to organizing projects, documents, and team collaboration. Our teams, especially the marketing professionals, loved being able to build custom dashboards, campaign trackers, content calendars, and more.
Flexibility and Customization
Notion is incredibly adaptable. With Notion our teams were able to create everything from calendars and brand guidelines to lead-gen trackers. Its ability to build custom templates and dashboards gave us control, however at the same time it took time to set up a structure that worked well for our team.
Collaboration and Workflow Management
We found that the collaboration was seamless. With task assignments, shared pages, and real-time editing, our marketing team stayed in sync across campaigns. The built-in comments and activity tracking helped reduce back-and-forth across tools.
Search, Integrations, and Limitations
The search feature of the tool felt limited, especially when navigating a large volume of content. While Notion does integrate with a few tools, it lacks deeper connectivity with some marketing platforms. This slowed down our teams that rely heavily on automation or analytics integrations.
AI Capabilities
We also explored Notion AI, which helped summarize meeting notes, draft content ideas, and rephrase copy. Our teams found it a helpful assistant for marketers dealing with repetitive writing tasks or organizing large amounts of information.
Pricing and Plans
For larger organizations, there’s an Enterprise plan with custom pricing that adds user provisioning (SCIM), advanced security controls, and audit logs for scalability and compliance.
Overall Verdict:
Notion is a powerful all-in-one workspace that brings flexibility, customization, and collaboration together in a clean, intuitive interface. It’s especially valuable for marketing teams looking to centralize project management, content planning, and documentation. Features like Notion AI and real-time collaboration enhance productivity, while its pricing makes it accessible for teams of all sizes.
That said, the setup can feel overwhelming at first, and limitations in integrations and search functionality may affect some workflows. Still, Notion remains a smart, scalable solution for teams that value control and adaptability.
Best Tool for:
Freelancers, Small businesses, Mid size businesses, and Large enterprises
Star Rating:
4.4 on G2
Apps:
Web, Android, and iPhone/iPad
Key Features:
- Task management
- Project planning
- Task progress tracking
- Collaboration tools
- Task creation
- Smart Notifications and Deadlines
- Team Accountability and Visibility
Pros
- One thing we really liked about Trello is how visually intuitive it is. The drag-and-drop Kanban-style boards make it super easy to organize tasks.
- We found task collaboration to be really smooth. You can assign cards to multiple team members, set deadlines, add checklists, and attach files.
- What stood out was how customizable Trello is with Power-Ups. We connected it to tools like Google Drive and Slack, which made everything flow better without having to jump between platforms.
Bojan V.
I love Trello’s intuitive, visual Kanban boards. They make task management incredibly clear, allowing me to quickly grasp project status, reorder priorities, and collaborate seamlessly with teams. The card-based system simplifies everything from ideas to completion.
Cons
- As we started managing more complex projects, we felt that Trello lacked depth. It’s great for simple workflows.
- Once the boards started filling up, users say that it became harder to manage everything efficiently. With too many cards and lists, it can feel a bit overwhelming.
it is sufficient for a small team with a simple project but complex projects are not favourable for Trello. Trello lacks advanced features like time tracking. it cannot handle a high volume of team members and tasks.
Our Experience:
When we explored Trello, we found it to be a simple yet effective tool for organizing tasks and managing projects, especially for smaller teams or those just getting started with project management. Its visual boards, drag-and-drop cards, and easy task assignments made our workflow feel more structured without being overwhelming.
Ease of Use and Interface
Trello’s Kanban-style layout made it really easy for us to dive in and get started without training. Creating boards, lists, and cards felt intuitive, and assigning tasks was as simple as dragging and dropping. Many of its users say that it worked well for organizing campaigns, daily to-dos, and tracking progress at a glance.
Team Collaboration and Workflow
We appreciated how easy it was to collaborate in real-time with Trello. With this tool, the cards can be assigned to multiple team members, comments and checklists keep everyone on the same page, and notifications help ensure nothing gets missed.
However, once the boards start to fill up, the layout could feel a bit cluttered and harder to manage.
Limitations in Scalability and Features
While Trello was great for small to mid-size projects, we hit some roadblocks as things got more complex. It lacks built-in features for task dependencies or time tracking, and many advanced functionalities require Power-Ups or third-party integrations. In our opinion, Trello is great for basic planning, it’s excellent, but for more structured or large-scale project management, it may fall short.
Pricing and Plans
Larger organizations can opt for the Enterprise plan, which is available at custom pricing and offers advanced controls, security, and unlimited workspaces.
Overall Verdict:
Trello is a highly approachable and visually intuitive project management tool, especially well-suited for freelancers, small teams, and mid-sized businesses. Its drag-and-drop Kanban boards, smooth task collaboration, and integration with tools like Slack and Google Drive make it easy to manage everyday workflows.
However, it starts to feel limited as project complexity grows, lacking native features like time tracking or task dependencies. If you’re looking for a lightweight, customizable tool to organize tasks and stay aligned, Trello is a solid choice—just be prepared to extend its capabilities with Power-Ups as your needs grow.
SEO & Optimization Tools
Best Tool for:
Small businesses, Mid size businesses, Freelancers, and Large enterprises
Star Rating:
4.5 on G2
Apps:
Web
Key Features:
- SEO Auditing & Monitoring
- Backlink Monitoring
- Competitive Analysis
- Keyword Research Tools
- Keyword Rank Tracking
- Benchmark Reporting
- Reporting and analytics
Pros
- We found Ahrefs to be an SEO powerhouse. It helps with everything ranging from keyword research and audits to backlink tracking and rank monitoring.
- Its backlink database is incredibly detailed. We were able to dive deep into competitor link strategies and spot opportunities fast.
- The Content Explorer quickly became our go-to for uncovering high-performing content and fresh topic ideas.
Shekhar L.
I like that Ahrefs offers so many helpful tutorials on basic marketing skills. It is a must have for anyone new to marketing. I especially like the YouTube tutorials and frequent updates on new features.
Cons
- One thing that stood out right away is that Ahrefs doesn’t offer a free trial, and the pricing starts high.
- While the tool is packed with features, we found the learning curve pretty steep at first.
- On the lower-tier plans, you could quickly run into limits on tracked keywords and project slots, which made it harder to manage multiple client accounts without upgrading.
Overpriced, complex pricing structure with credits + subscription.
Our Experience:
Using Ahrefs, we quickly saw its value as a powerful all-in-one SEO tool. From researching keywords to backlink analysis, it gave us everything we needed to run and refine campaigns. The interface is clean, and once we got past the initial learning curve, it was easy to use. While the lack of a free trial and higher pricing may be a hurdle for smaller teams, the insights and depth it offers made it well worth the investment.
SEO Tools and Data Quality
Ahrefs really shines when it comes to data depth and accuracy. We used it for everything from keyword research and backlink audits to content gap analysis and rank tracking. The backlink database is probably the most impressive we’ve seen—it gave us a clear picture of what competitors were doing and helped us spot link-building opportunities we hadn’t considered.
User Experience and Learning Curve
The platform is well-designed, and once you’re familiar with the layout, it’s intuitive. That said, getting started wasn’t entirely effortless. For team members newer to SEO, the number of tools and data points felt overwhelming at first. A little onboarding or hand-holding would’ve made a big difference early on.
Pricing and Scalability
While Ahrefs delivers real value, the lack of a free trial and the cost of entry were noticeable hurdles. This is especially true for smaller businesses or freelancers. Plus, lower-tier plans come with limitations on projects and keyword tracking, which makes it tougher to manage multiple campaigns efficiently.
Pricing and Plans
Overall Verdict:
If you’re serious about SEO, Ahrefs is one of the best tools out there. After using it, we liked how much data it gives you from backlinks and keywords to content gaps and competitor insights, it really covers everything.
Once you get past the initial learning curve, it’s smooth to use. That said, the pricing is definitely on the higher side, and there’s no free trial, which can be a dealbreaker for some. But if your work relies heavily on SEO, it’s a solid investment that can save you time and bring serious results.
Best Tool for:
Small businesses, Mid size businesses, and Large enterprises
Star Rating:
4.8 on G2
Apps:
Web
Key Features:
- SEO auditing and monitoring
- SEO Content and rankings
- Generative AI
- SEO change tracking
- Content editor
- NLP-ready keywords
- Content score widget
Pros
- Surfer SEO has a very easy content editor. It is very intuitive, beginner-friendly, and helps you naturally include important keywords and topics you might’ve missed.
- It helps by bringing keyword ideas and content optimization in one place. No need for extra tools—it’s efficient and saves money.
- In our experience, it is a great tool for updating old content. It provides actionable suggestions to boost your rankings.
- Its AI writer has improved a lot. With recent updates, you can now get AI generated content which is SEO-friendly.
Verified User in Information Technology and Services
This tool is mostly used to write the content that will help in rank top in SERP to boost organic traffic. They offer a combination of tools like finding keywords, content topics, competitors, and backlinks, and performing SEO audits.
Cons
- While using the tool we found that some of the suggestions miss the mark. Surfer throws in irrelevant keywords or linking suggestions.
- The AI writer seemed experienced to us. While Surfer’s AI writer has improved with time, it’s not cheap. Compared to other AI tools, it’s a bit steep.
They keep scaling your package cost. Frustratingly, they add services I don’t need and have in other Pro-level SEO tools like Ahrefs. At the same time, they take away services that I signed up for and need. Then force me to upgrade. (But tell me I’m on a legacy plan – but with less functionality that I originally paid for).To do real SEO work, you will always need SEMRush or Ahrefs. Surfer is a content audit and improvement supplement. It’s really good at this. These extra features they add aren’t with it for me because I have other better tools.
Billing is a mess. Constant issues. When you upgrade, they will not pro rata your invoice. You just lose that month’s subscription fee. The pass some of you credit over. But mostly, you lose your subscription fee and have to fight for a refund.
Our Experience:
Surfer SEO quickly became a go-to in our content workflow. Its Content Editor made optimizing articles feel effortless, and having keyword research, audits, and content planning in one place saved us time. While some suggestions were hit or miss, and the AI writer felt a bit pricey, the overall experience was smooth and genuinely helpful for writing SEO-friendly content.
Content Optimization & Editor Experience
We feel that the content editor is where Surfer really stands out. We loved how easy it was to plug in a keyword and get a clear breakdown of word count, structure, and NLP-based terms to include. It felt like having a content coach on-screen.
That said, our SEO-experts believe that some keyword suggestions occasionally felt off-topic or overly repetitive, but we still found it far more helpful than most content optimization tools out there.
Keyword Research & Audit Tools
Surfer does a great job of bringing keyword research, SERP analysis, and on-page auditing into one place. We are of the opinion that the content audit tool will help you refresh underperforming content by pointing out what was missing compared to top-ranking pages. The built-in brief and outline generators were also surprisingly helpful when planning new content.
AI & Value for Money
We tested the AI writer, and while the quality was decent, it didn’t quite replace our human touch. ALong with that the add-on pricing felt high. However, the Keyword Surfer Chrome extension (free) was a pleasant bonus, giving us quick insights like search volume and traffic potential right in the browser.
Pricing and Plans
For larger organizations, Surfer offers a Custom Enterprise plan with tailored limits, white-labeling, API access, and dedicated support. All plans include a 7-day money-back guarantee and an option to save with annual billing.
Overall Verdict:
Surfer SEO is a solid tool if you’re focused on creating valuable content that actually ranks. We liked the fact that it was simple to use the content editor and how it combined keyword research, audits, and optimization in one place.
It’s super helpful for both new and existing content. That said, some suggestions can feel a bit off, and the AI writer is on the pricey side.
Still, if SEO-driven content is a big part of your content marketing strategy, Surfer is definitely worth a look.
Visual & Multimedia Tools
Best Tool for:
Freelancers, Small businesses, Mid size businesses, and Large enterprises
Star Rating:
4.7 on G2
Apps:
Web, Android, and iPhone/iPad
Key Features:
- Design templates
- Content import/export
- Customizable templates
- Customizable branding
- Image editing
- Stock image library
- Workflow management
- Easy collaboration
- AI-Powered tools
Pros
- Whether you’re designing social media posts, presentations, or marketing materials, Canva offers thousands of professionally designed templates to get you started.
- Canva has introduced smart AI tools like Magic Write, AI text-to-image, and background remover that make design and content creation faster and more creative even for non-designers.
- In our experience, Canva is incredibly easy to use even if you don’t have any design experience. Its drag-and-drop editor makes creating visuals feel effortless.
Hasan T.
As a non-professional editor, I found Canva easier to use than other professional platforms and services. In particular, I really liked the charts app add-on which I use to create interactive charts and graphs that I later embed on my website. The Canva platform offers a lot of useful add-ons and sharing features as well as integrations with third-party apps like Mailchimp and LinkedIn.
Cons
- Since so many people use the same templates, it’s easy to end up with designs that look similar to others, making them harder to stand out.
- Canva has introduced smart AI tools like Magic Write, AI text-to-image, and background remover that make design and content creation faster and more creative, even for non-designers.
- In our experience, Canva is incredibly easy to use, even if you don’t have any design experience. Its drag-and-drop editor makes creating visuals feel effortless.
The free version is powerful, but some really helpful features (like background remover and resizing designs) are locked in the Pro version. It would be great if at least one or two of these were available for free users.
Our Experience:
Like many marketing teams, Canva has been our go-to for quick, professional-looking designs. The drag-and-drop interface and huge template library made it easy for anyone on the team to create visuals without design skills. With AI tools like Magic Write and Background Remover, it has become more helpful.
Ease of Use and Accessibility
Canva’s biggest strength is how incredibly user-friendly it is. None of us are professional designers, but we were still able to create polished, on-brand designs in minutes. The drag-and-drop interface is intuitive, and the templates make it easy to get started quickly. For team members with limited design experience, it was a game changer.
Features and AI Capabilities
We appreciated the wide range of built-in features, especially the recent AI-powered tools like Magic Write, the background remover, and text-to-image generation. With these, you can
really speed up your workflow and generate fresh creative ideas whenever you are short on time.
However, when it came to more complex, custom design work, we found Canva’s flexibility a bit limited compared to tools like Adobe Illustrator.
Collaboration and Workflow
The collaboration features worked well for our team. We could easily share designs, leave comments, and co-edit in real-time. That said, the platform’s performance occasionally lagged with larger files, and some premium features were locked behind the Pro plan, which not everyone on the team had.
Pricing and Plans
Overall Verdict:
Canva is one of those rare tools that balances simplicity with powerful features. Whether you’re a solo creator, a marketer, or part of a team, it makes designing fast, collaborative, and stress-free.
The intuitive interface, a wide range of templates, and handy AI tools like Magic Write make content creation feel easy—even for non-designers. While it may not match pro tools like Adobe for complex designs, for everyday use, it’s more than enough. If you want to create great-looking content quickly, Canva is absolutely worth having in your toolkit.
Analytics & Content Performance Tools
Best Tool for:
Freelancers, Small businesses, Mid size businesses, and Large enterprises
Star Rating:
4.5 on G2
Apps:
Web & Android
Key Features:
- Reporting and analytics
- Performance metrics
- Data visualization
- User interaction tracking
- Conversion tracking
- Mobile reporting
- Custom reports and dashboards
Pros
- Google Analytics provides detailed insights into website traffic, user behavior, and conversion paths, making it incredibly valuable for data-driven decisions.
- Despite its powerful capabilities, the standard version of the tool is completely free.
- It allows custom dashboards, goal setting, and advanced segmentation to tailor data to your specific needs.
- Seamlessly connects with Google Ads, Search Console, and Data Studio for a full-stack marketing view.
Pankaj k.
Its easy to use and implement. One can easily implement it and integrate with it. It can be used multiple times in a day. It provides proper insights of the website.
Cons
- The interface can be overwhelming for beginners, especially with GA4’s new setup and terminology.
- With large datasets, Google Analytics may show samples rather than complete data, which can reduce accuracy.
- Managing GDPR and data privacy can be complex, requiring additional setup and consent tools.
Poor reporting requires use of another tool to create reports.
Our Experience:
Google Analytics has been a key tool in our marketing workflow. It took some time to get comfortable with GA4, but once we did, the insights were well worth it. With GA4, you can clearly see what content was working, where users dropped off, and how different channels performed.
The custom reports and integration with Google Ads were especially useful. While the interface isn’t the most beginner-friendly, the depth of data you get, especially for a free tool, is hard to beat.
Setup and Usability
Let’s be honest—getting started with GA4 wasn’t the easiest. The interface is quite different from Universal Analytics, and figuring out how to configure events, goals, and custom dimensions took a bit of trial and error. That said, once we got past the learning curve, things started clicking, and we began to really appreciate how customizable the setup can be.
Insights and Reporting
This is where Google Analytics really shines. We were able to track user journeys, identify where visitors were dropping off, and see which pages were driving conversions. Custom reports helped us dig into the metrics that mattered most to us. The real value came from how it tied everything back to actionable data.
Integrations and Value
We loved how smoothly it integrates with tools like Google Ads, Search Console, and Data Studio. It gave us a more complete view of our campaigns without needing to jump between platforms. And considering all of this is available for free, it’s easily one of the best-value tools in our stack.
Pricing and Plans
Overall Verdict:
Google Analytics offers two versions: GA4 (free) and Google Analytics 360 (paid). The free version is packed with powerful features suitable for most small to mid-sized businesses. For larger enterprises needing advanced capabilities, GA360 starts at $150,000 per year.
It includes expanded data limits, advanced support, and deeper integrations. While GA4 meets the needs of most users at no cost, GA360 is built for organizations that require enterprise-level analytics and scalability.
Best Tool for:
Freelancers, Small businesses, Mid size businesses and Large enterprises
Star Rating:
4.5 on G2
Apps:
Web & Android
Key Features:
- Contact database
- Contact management
- CRM
- Lead management
- Lead capture
- Sales pipeline management
Pros
- HubSpot combines marketing, sales, CRM, and customer service tools in one place, making it easier to manage and streamline operations without juggling multiple platforms.
- The platform is clean and intuitive, making it easy for teams to get started with minimal training—even for non-technical users.
- HubSpot connects seamlessly with popular tools like Google Workspace, Slack, Zoom, and more. Their customer support and help resources are consistently reliable and responsive.
Tim L.
We’ve been using HubSpot Marketing Hub for over six months now, and the difference it’s made is massive. The depth of data and insights we’ve gained is unlike anything we’ve had before – even when combining multiple other tools. It’s helped us run record-breaking campaigns and refine our email segmentation to a level we couldn’t have achieved otherwise. Everything feels connected, from lead capture to email workflows to analytics, and that’s made our marketing efforts sharper and more effective.
Cons
- We quickly realized that some of HubSpot’s best features like custom reports, A/B testing, and advanced automation are only available on the higher-tier plans. If you’re a small team or just starting out, the costs can add up fast.
- While getting started was smooth, we found that some of the advanced tools took a bit of time to figure out.
- On the basic plans, we noticed limited customization, which made it harder to tailor the platform.
Too limited. Not seamlessly integrated to majority of social network and campaign analytics. Arbitrary reporting.
Our Experience:
HubSpot’s platform is easy to use, and has everything such as CRM, email, automation, and content tools, all in one place that made our workflow smoother. We especially appreciated how well it integrates with tools like Google Ads. While some advanced features require higher-tier plans, the overall experience was efficient and scalable, making it a great fit for our growing team.
Ease of Use and Onboarding
HubSpot really impressed us with its clean, intuitive interface. Our team didn’t need weeks of training to get comfortable. We were building emails, setting up workflows, and managing contacts within a few days.
The guided onboarding, along with a rich knowledge base and helpful support, made the transition smooth. That said, some of the more advanced tools, like custom automation, required extra learning.
Marketing and CRM Features
What stood out most was how seamlessly everything works together. From email campaigns and landing pages to contact tracking and sales pipelines, HubSpot kept everything centralized.
The CRM made it easier for our sales team to follow up on leads, while the marketing hub helped us create targeted campaigns. However, we did hit some limitations with more advanced features—many of which are only available in the higher-tier plans.
Support and Integration
HubSpot’s support team was responsive whenever we had questions, and we appreciated how well it integrates with the tools we already use such as Google Workspace, Zoom, Slack, and more. These integrations helped us keep workflows streamlined without switching between platforms constantly.
Reporting and Analytics
The built-in reporting tools are robust and help us track email performance, sales activity, and lead behavior in real time. However, we found that truly advanced reporting (like multi-touch attribution) required upgrading to the professional or enterprise tiers.
Pricing and Plans
Overall Verdict:
HubSpot Content Hub is a solid choice for teams looking to centralize and scale their content efforts. It brings together creation, collaboration, and distribution tools in one streamlined platform. We found it especially valuable for aligning content with the entire customer journey.
While pricing can be steep, especially for the Enterprise tier, the features offered cater well to both growing and established teams. If you’re serious about content marketing and want a system that grows with you, HubSpot Content Hub is definitely worth considering.
Best Tool for:
Freelancers, Small businesses, Mid size businesses, and Large enterprises
Star Rating:
4.1 on G2
Apps:
Web
Key Features:
- Data discovery
- Engagement tracking
- Funnel analysis
- Custom reports and dashboards
- Web traffic reporting
- Data visualization
- Promotional messaging
- Funnel analysis
- Customer journey mapping
Our Experience:
Kissmetrics gave us a much deeper understanding of how users interact with our content. Once we got the tracking set up, it was easy to see which blog posts or landing pages were driving conversions, not just clicks. The platform helped us connect content performance to actual revenue metrics, which most tools don’t offer out of the box.
While the UI isn’t the most modern, and the setup can be a bit technical, the valuable
insights we gained, especially around user behavior and funnels, made it a valuable addition to our content analytics stack.
Content Performance Tracking
One of the most valuable aspects of Kissmetrics for us was its ability to track content beyond surface-level metrics. We weren’t just seeing pageviews—we were able to identify which blog posts, landing pages, or campaigns actually influenced conversions and revenue. It helped us double down on the content that worked and reevaluate pieces that weren’t delivering value.
User Behavior and Funnel Insights
Kissmetrics made it easy to visualize how users moved through our site. We could set up custom funnels and see exactly where people were dropping off. That insight helped us make smarter content decisions, especially for lead-gen pages. We also used behavioral segmentation to tailor follow-up content more effectively.
Advanced BI Reporting
The platform’s reporting goes far beyond what we were used to with tools like Google Analytics. With advanced cohort analysis, revenue tracking, and lifetime value reporting, we were finally able to measure long-term content impact on user behavior. These features made it a great fit for our SaaS model, where understanding retention and LTV is key.
Ease of Use and Setup
Setup required a bit of technical support from our devs, and the interface isn’t the most modern. But once it was configured, the insights were well worth it. The dashboards were clean and focused, and the learning curve was manageable.
Pricing and Plans
Overall Verdict:
Kissmetrics is a strong choice for businesses that want to move beyond surface-level metrics and truly understand how content and user behavior impact revenue. Its strength lies in funnel tracking, behavioral segmentation, and advanced reporting features like cohort and LTV analysis.
While the setup can be a bit technical, and the interface isn’t the most modern, the data driven insights it delivers are genuinely valuable—especially for SaaS and subscription-based models. If you’re looking to tie content performance directly to business outcomes, Kissmetrics is definitely worth considering despite its custom pricing model.
Conclusion
Look, we get it—choosing the right content marketing tools can feel overwhelming with so many options out there. But here’s the thing, you don’t need to use everything at once.
The tools we’ve covered can genuinely transform how you create, distribute, and track your content, but success comes from picking what actually fits your workflow and budget.
Whether you’re a solo creator just starting out or managing a growing team, start with one or two tools that solve your biggest pain points. Master those first, then gradually add others as your needs evolve. The goal isn’t to have the most tools, it’s to work smarter, stay consistent, and create content that truly connects with your audience.
Frequently Asked Questions
What are the types of content marketing?
Content marketing includes the following types:
- Blogs
- Videos
- Ebooks
- Case Study
- White papers
- Infographics
- Emails
- Podcasts
- Social media posts
- Lead magnets
- Presentations
- Reports
What is the value of content marketing?
Content marketing is valuable for engaging your audience in the long term. It is generally used to spread awareness about your business where your target audience actively participates in your promotion by reacting to your content in likes, shares, comments, and more.
What is the role of content?
Content plays a vital role in authenticating your brand. It also establishes you as a thought leader in your niche. The quality of your content can also make or break your prospects’ trust in you. Content marketing acknowledges the audience of your presence and lures them into believing that you are the best fit for their needs.
What kind of businesses can take help of these content marketing tools?
Businesses from every industry will benefit from using these content marketing tools to improve their overall marketing strategy. Big consumer brands, retail sectors, IT companies, service-based businesses, and more can use content marketing.
Content marketing provides excellent results for both business-to-consumer (B2C) and business-to-business (B2B) companies. Although the strategies used by B2B and B2C companies vary, both can benefit from the help of content marketing tools, which will help them reach out to their target audience effectively.
When can I see the results from using these content marketing tools?
A content marketing strategy is meant to work long-term, but it provides phenomenal results even when used for a short while. When you first begin using these content marketing tools to aid your strategy, you will see an increase in social media shares and witness the emergence of new leads. The only rule here would be to remain consistent in your content marketing efforts. Good content is timeless, and it works as an asset to build brand loyalty and improve sales for a long time to come.
In what ways are these content marketing tools advantageous?
By using these content marketing tools, you will allow your content marketing strategy to mature effectively. Over time, you will see an improvement in brand awareness, lead generation, engagement, customer retention, return on investment, search visibility, and authority within the industry.
Which platform is the best for ecommerce content marketing?
Here are some of the best ecommerce content marketing platforms:
- Contently
- HubSpot
- Joomag
- Ceros
- Percolate
- Mintent
- DivvyHQ
- ContentStudio
- Stackla
- Zerys
What are the Pillars of Content Marketing?
The five pillars of content marketing success are:
- Know your audience well.
- Plan content that caters to the needs of your potential customers at each stage of the sales cycle (awareness, consideration, and decision).
- Create those content types that decision-makers want to read. For instance, a B2B buyer can value research reports and studies over other content types.
- Promote your content through social media campaigns and email marketing campaigns.
- Measure the performance of your content. Also, analyze its progress.
What are the 7 steps of content marketing?
Here’s are the 7 simple steps of content marketing you should definitely follow to get the ball rolling:
- Plan content based on certain parameters such as what kind of audience you are targeting, the topics you will cover, the social media channels you will use, and so on.
- Create content that is high-quality and engaging. It should also offer readability.
- Develop content assets such as blog posts, articles, infographics, and videos.
- Ensure you create shareable content and then promote it through viral marketing. This kind of marketing involves the use of UGC (user-generated content), email marketing tactics, and social media sharing.
- Promote content via word-of-marketing, social media, and email marketing.
- Repurpose content i.e. use the existing content to promote your offerings.
- Lastly, always measure your success with content marketing.
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