Customizable Social Media Creative Brief Template

A resource to define and clarify the essence of a marketing campaign or a creative project for team members from the onset.

A creative brief is a structure that guides a campaign from ideation to execution. It is a standard of quality control that directs the campaign in the right direction to achieve stakeholder alignment on a project. SocialPilot offers a customizable social media creative brief template that helps you outline a marketing effort, project goals, messaging, creative guidelines, and crucial insights for a campaign.

Our downloadable creative brief template sums up all your campaign planning and execution of the following essential elements:

• Client details and background information
• Campaign introduction, overview, and goals
• Team introduction
• Campaign assets and deliverables
• Target audience
• Creative considerations
• Competitor analysis
• Budget breakdown and allocation of resources
• Deadlines of the task

To effectively align your project tone, style, messaging, and voice and balance your team workflow for each task, download our social media creative brief template and align it with the project goals.