Growing on TikTok in 2025

We analyzed over 1.5 million TikTok posts to uncover what’s really working in 2025. Get the data-backed trends fueling growth, engagement, and conversions so your business can grow on TikTok this year.

What’s Inside the Report

• The sweet spot for posting that boosts engagement by 37%.
• Caption lengths that are pulling in more comments (and why fewer words win).
• The right number of hashtags that nearly doubles your reach.
• The video length that’s driving 18x more engagement.
• A format making a comeback in one key area.
• A reveal when choosing between photos and videos for engagement.
• The industries thriving on TikTok and what others are missing completely.

About the Data

This report is based on a detailed analysis of nearly 1.5 million TikTok posts, making it one of the most extensive studies on TikTok performance. To ensure accuracy, we excluded newly created accounts and profiles with fewer than 1,000 followers, focusing solely on genuine accounts with consistent posting habits and authentic audience interactions.