Bluesky Statistics: Key User Growth, Engagement & Platform Insights

Bluesky is no longer just an alternative to X/Twitter. With nearly 46 million registered users and growing attention from creators, publishers, and brands, the platform is steadily carving out its place in the social media landscape.

But how fast is Bluesky growing, who uses it, and what do the numbers reveal about its future?

In this blog, we've rounded up 30+ Bluesky statistics covering user growth, demographics, engagement, traffic, and business insights to give you a clear picture of where the platform stands in 2026.

Latest Bluesky Usage Statistics

Bluesky may not be the loudest platform out there, but its growth is catching the eye of users and marketers alike. What started as an invite-only experiment has quickly turned into a fast-moving social space with millions joining in just a few months.

From daily activity to signup surges and regional spikes, these usage numbers highlight just how quickly Bluesky is gaining ground.

If you are keeping an eye on platform adoption or exploring where audiences are spending time next, these stats show both how fast Bluesky has grown and where that growth has slowed.

1. Bluesky grew nearly 60% in 2025, from 25.94 million to 41.41 million registered users, including accounts hosted on Bluesky's own infrastructure and those on independent servers across the decentralized AT Protocol network. [Bluesky 2025 Transparency Report]
2. Bluesky had nearly 46 million registered users by August 2026. Active use is shrinking, though. Its mobile monthly active users fell to 10.4 million in June 2026, down 27.2% year over year, according to Similarweb estimates. [TechCrunch Bluesky Users]
3. Bluesky's mobile apps averaged about 3 million daily active users in July 2026, down 25.6% year over year. Threads had 147 million and X had 123.7 million over the same period. [TechCrunch Bluesky Users]
4. More than 2 million people joined Bluesky and nearly 200 new apps launched on its network in the four months to July 10, 2026. [Bluesky Blog]
5. Bluesky's app receives approximately 164.7 million visits over a rolling three-month period, as of August 2026. [SimilarWeb Bluesky Traffic Analytics]
6. Users created 1.41 billion posts on Bluesky in 2025 alone — representing 61% of all posts ever made on the platform. Of those, 235 million posts contained photos, videos, or other media. [Bluesky 2025 Transparency Report]
7. After the 2024 US election, Bluesky's daily usage in the US climbed some 500%, according to Similarweb data. [NPR]
8. Bluesky gained 3 million new users, pushing its total past 9 million, in about a week after a Brazilian court banned X in 2024. Around 85% of those new users were Brazilian. [TechCrunch article]
9. Bluesky's US iOS downloads jumped 49% in a single week in January 2026, from about 19,500 to 29,000, according to Appfigures. [TechCrunch Bluesky feature update]
10. According to SimilarWeb, the top countries by traffic share on the Bluesky app are:

11. In 2025, Bluesky users submitted 9.97 million moderation reports, a 54% increase from 6.48 million in 2024. [Bluesky 2025 Transparency Report]
12. Bluesky reached 40 million users on October 31, 2025, announcing the milestone alongside new platform features, including a "dislikes" beta. [TechCrunch article]

Adoption is one half of it. If you want the posting windows behind those numbers, see the best time to post on Bluesky.

Bluesky Demographics Statistics

Understanding who is using Bluesky is just as important as knowing how fast it is growing. The platform has attracted a unique mix of early adopters from across the globe, with a strong presence among younger users and tech-forward communities.

These demographic insights reveal patterns in age, gender, and location that give real context to Bluesky's rising influence. Whether you are planning content, building community, or simply tracking trends, this breakdown paints a clear picture of who is showing up and staying active on Bluesky.

13. The largest age group on Bluesky is 18 –24-year-olds, as of August 2026. [SimilarWeb]
14. 63.63% of Bluesky app visitors are male, and 36.37% are female, as of August 2026. [SimilarWeb]
15. Bluesky's male share sits between two other male-leaning platforms. It is below Discord (67.2% male, Q2 2025) and above Reddit (59.8% male, April 2026). [Statista Discord / Statista Reddit]
16. 4% of US adults use Bluesky. Use is highest among adults aged 18–29, at 6%. [Pew Research Center]
17. 2% of US adults regularly get news on Bluesky. [Pew Research Center]
18. Bluesky's user base grew from 25.94 million at the start of 2025 to 41.41 million by year-end, a gain of over 15 million registered users in a single year. [Bluesky 2025 Transparency Report]
19. Bluesky's top traffic source is direct navigation (70.57% of desktop visits), according to the latest SimilarWeb data, a strong indicator of an intentional, returning user base rather than passive referral traffic. [SimilarWeb Bluesky Traffic Analytics]

Bluesky Engagement Statistics

It is one thing to get people to sign up and another to keep them talking, scrolling, and coming back. Bluesky seems to be doing more than just collecting usernames. Behind its minimal interface and calm vibe is a platform quietly building real engagement.

From post activity and follow rates to time spent per session, the numbers reveal a user base that is not just testing the waters but settling in.

If you are curious about whether people are actually sticking around and engaging meaningfully, these stats offer a clear and interesting look at the momentum behind the scenes.

20. Users created 1.41 billion posts on Bluesky during 2025, which works out to roughly 3.86 million posts per day. [Bluesky 2025 Transparency Report]
21. The average bsky.app session lasts 7 minutes and 53 seconds, as of August 2026. [SimilarWeb – bsky.app Traffic Analytics]
22. Each Bluesky app visitor browses approximately 5.83 pages per session, as of August 2026. [SimilarWeb Traffic Analytics]
23. bsky.app has a 42.61% bounce rate and ranks #228 among all websites globally (#148 in the US), as of August 2026. [SimilarWeb Traffic Analytics]
24. Bluesky's official account leads the platform in followers (35.2 million as of October 2026), though its count is inflated by the platform's auto-follow mechanism for new accounts.
25. Alexandria Ocasio-Cortez is the most followed individual on Bluesky with over 2.2 million followers as of October 2026, the only person on the platform to exceed 2 million. The next-largest individual account, Mark Cuban, has about 1.48 million.
26. Publishers like _The Boston Globe_ reported 3x more traffic from Bluesky compared to Threads, and 4.5x more conversions to paying digital subscribers (November 2024). [Press Gazette]
27. Bluesky applied 16.49 million content labels in 2025, a 200% increase from 5.5 million in 2024, with 95.34% applied automatically by its safety systems. [Bluesky 2025 Transparency Report]
28. Bluesky removed 2.44 million items in 2025, covering both accounts and content, including 3,619 accounts removed for suspected influence operations. [Bluesky 2025 Transparency Report]
29. Moderation reports in 2025 came from 1.24 million users, about 3% of Bluesky's user base. [Bluesky 2025 Transparency Report]

Bluesky Business Statistics

Beyond user growth and engagement lies the real story of Bluesky's evolution as a business. With a lean team, strategic funding rounds and a growing global footprint, the platform is positioning itself as more than just a social alternative.

These business statistics offer a closer look at how Bluesky is scaling its operations, navigating infrastructure demands, and building the foundation for long-term sustainability in a competitive digital landscape.

30. Bluesky has raised over $123 million in total funding, including a $100 million Series B in April 2025 led by Bain Capital Crypto — the round was disclosed in March 2026. Prior rounds: $8M Seed (July 2023) and $15M Series A (October 2024). [Bluesky Blog 2]
31. Bluesky reached 40 million registered users by October 2025 and 41.41 million by year-end. [TechCrunch]
32. More than a thousand apps built on the AT Protocol are used each week, and its developer kit gets over 400,000 downloads a month. [Bluesky Blog 2]
33. bsky.app received 132.19 million visits in August 2026, and 32.1% of its organic search traffic comes from the keyword "bluesky." [Semrush: bsky.app Traffic Analytics]
34. In November 2024, Bluesky's growth rate peaked at 189% month-over-month, then slowed to under 10% in December, according to Similarweb data. [TechCrunch Bluesky]
35. Bluesky outpaced Threads and X in December 2024, with global website visits up 9.5% month-over-month, compared to 5.7% for Threads and 2.4% for X. [TechCrunch Bluesky]
36. Bluesky received 1,470 legal requests from law enforcement, regulators, and legal representatives in 2025, more than six times the 238 requests in 2024. It complied with 90.7% of valid requests. [Bluesky 2025 Transparency Report]
37. Bluesky had 4,327 verified accounts as of the end of 2025. Separately, 309,000+ accounts use a domain handle to verify themselves. [Bluesky 2025 Transparency Report]
38. In 2025, Bluesky updated its Community Guidelines after receiving over 14,000 public submissions during a six-month community feedback process, implemented in October 2025. [Bluesky 2025 Transparency Report]
39. News publishers are pulling back. In a survey of 280 news executives across 51 countries, publishers planned less effort on Bluesky in 2026 (net -11), after a net +38 the year before. [Reuters Institute Trends and Predictions 2026]

Conclusion

Bluesky may still be growing, but the numbers point to a mixed picture. Registered users keep climbing and publishers have seen strong results, but mobile active use fell through 2026. The platform is steadily establishing its place in the social media ecosystem.

For brands, marketers, and creators, Bluesky represents an emerging space worth watching, especially as audiences continue to diversify across platforms. It does not yet rival larger networks in scale, and its active user numbers are worth tracking before you commit heavy resources.

As the platform evolves, keeping an eye on user behavior, engagement patterns, and platform updates will be key to understanding where Bluesky fits into a broader social media strategy.