60+ Facebook Statistics for Every Marketer in 2022

Picture of Jimit Bagadiya

by Jimit Bagadiya

Unless you have been living under a rock, you must be knowing about Facebook’s biggest breaking news.

Yes, we are referring to the iconic rebranding of Facebook Inc. to Meta Platform in an attempt to create an immersive experience for social media users.

To give you a quick recap, Meta was formed to club all its apps under one name and introduce AR/VR capabilities, moving away from the traditional 2D engagement to something more evolutionary.

And one of these apps is Facebook itself!

If you have been using Facebook religiously over the past few years, you must have seen its comprehensive offerings like Groups, Messenger, Pages, Market Place, Games, Watch, Community, Fundraisers, and whatnot.

After the massive hit of Reels on Instagram, Facebook has also launched Reels for its U.S. audience, which is thought of as an integral step towards improving organic reach.

Facebook has also unveiled new regulations and services to assist businesses, brands, and influencers in monetizing their content.

We have listed 60+ Facebook statistics, so you create a perfect Facebook marketing strategy for 2022. You can also use Facebook publishing tools to stay consistent with your plans.

Facebook Demographics Statistics

Facebook statistics prove that the platform is still the top player when it comes to demographics, with an extensive user base of 2.91 monthly active users. India continues to rank first in terms of Facebook audience size, followed by the U.S., Indonesia, and Brazil.

As per Statista reports, females in the age group of 25 and 34 form 12.5% of total active Facebook users globally, while men between the ages of 25 and 34 constitute the largest demographic group on the social media network.

Check out more Facebook stats on demographics from here.

Facebook stats on demographics

  1. Facebook has 2.91 billion monthly active users, a 6% increase year-over-year, as per Data Reportal.
  2. 81% of all adults in the U.S. have a Facebook account.
  3. India is ranked first in terms of Facebook audience size with almost 400 million users.
  4. The United States, Indonesia, and Brazil also have 200 million, 140 million, and 130 million Facebook users, respectively.
  5. Between the ages of 25 and 34, 12.5% of all active Facebook users are female, and 19% are male.
  6. With 11.2 billion total visits, 1.5 billion unique visitors, and an average visit time of 21 minutes 52 seconds, Facebook is the third most visited website globally.
  7. 75% of high-income earners use Facebook.

Facebook Usage Statistics

More than a billion Facebook users log in to the platform every single day with 400 people signing up each minute. Facebook groups continue to grow with more admins and moderators joining the platform.

Have a look at more of such Facebook statistics from here.

  1. 1.93 billion people on average log into Facebook daily.
  2. Facebook is the world’s third most downloaded app.
  3. The average U.S. adult spends 33 minutes a day on Facebook.
  4. 36.9% of the total world population uses Facebook every month.
  5. 98.5% of users access Facebook from mobile devices.
  6. The time spent on Facebook by U.S. teens saw a drop of 16% year-on-year.
  7. 69% of U.S. adults use Facebook.
  8. Over 1.8 billion people now use Facebook Groups every month.
  9. There are more than 70 million admins and moderators running active Facebook groups.
  10. 1 billion Facebook Stories are shared daily.
  11. 400 users sign up on Facebook every minute.
  12. The U.S. adult population on Facebook uses the social media platform daily, while 49% of them use it several times of the day.
  13. 43% of American users use Facebook to read the news.
  14. 16% of Facebook users are fake or duplicates.
  15. 60.6% of all social media users use Facebook.

Facebook Engagement Statistics

Each interaction on any of your posts or comments in your ads, groups, or pages is referred to as Facebook engagement. This also includes reactions, shares, and clicks.

Facebook keeps track of engagement on individual posts as well as for your entire group and page.

This year, Facebook engagement statistics revealed the love for videos by Facebook users with more than 4 billion video views each day. Around 57% of businesses also feel that Facebook stories have been pivotal in the promotion of their products.

So make sure to add videos and stories this year to get the best out of the Facebook reach and garner more engagement.

Here are more Facebook stats so you can come up with better engagement strategies for your Facebook audience.

  1. More than 4 billion video views take place on Facebook every day.
  2. Facebook generates 4 million likes every minute.
  3. 35 million people update their Facebook status every minute.
  4. Facebook engagement increases by 18% on Thursday and Friday.
  5. There are more than 350 billion photos already uploaded on Facebook.
  6. 85% of smartphone users have the Facebook app.
  7. 87.1% of U.S. marketers use Facebook.
  8. 57% of the brands feel Facebook stories effectively promote their products.
  9. A video post increases interaction by 600% on Facebook.
  10. 90% of Facebook users post native videos.
  11. 85% of videos watched on Facebook are on mute.
  12. A live video engagement is 26% on Facebook, higher than any other social media platform.
  13. Facebook videos with captions increase the watch time by 12%.
  14. As per the latest Facebook statistics, 49.9% of all posts are link posts, making it the most common Facebook content. This is followed by images and videos.
  15. Status posts show a 0.14% engagement rate which is the highest for any content on Facebook.
  16. The average engagement rate of Facebook posts is 3.91%.

Facebook Business Statistics

Businesses are beginning to realize the importance of the platform in engaging with customers. Be it via Messenger bots or ads, marketers from varied industries continue to use Facebook as their promotional channel.

Here are some of the encouraging Facebook statistics.

  1. There are more than 200 million businesses on Facebook.
  2. 44% of users admit that Facebook influences their shopping decision.
  3. There are over 80 million business pages on Facebook.
  4. 15% of Facebook users shop on Facebook.
  5. Facebook stats suggest that 93% of all social media marketers use ads on Facebook.
  6. Facebook Ad Revenue is $28.2 billion in Q3 of 2021.
  7. More than 160 million businesses use Facebook to interact with their customers.
  8. The average organic reach for a Facebook post is 6.4% of the page’s total likes.
  9. 84% of video marketers use Facebook to promote their videos.
  10. 96% of B2C marketers and 91% of B2B marketers use Facebook.

Facebook Ads Insights

Facebook ads are crucial for lead generation as more than 2 billion people can be reached out via Facebook advertising. Also, using CTA buttons and video ads can bring you phenomenal reach.

You can also measure offline conversions on Facebook to see how effective your advertising is at driving offline sales. Employ this tracking data to create custom audiences who interact with your business offline so that you can better target them with future adverts.

Optimize your ads strategy with these Facebook statistics.

  1. 2.28 billion people can be reached through adverts on Facebook.
  2. 43.5% of the ad audience is female, while 56.5% is male.
  3. Adding a CTA button boosts the conversion rate by 2.85 times.
  4. Cost-per-clicks are most expensive on Fridays and cheapest on Sundays.
  5. The average cost-per-click is $1.86 on Facebook.
  6. A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%.
  7. The cost of a video ad is 10% of carousel or single image ads.
  8. Audiences aged 18-24 spend 75% of their time on Facebook watching video ads.
  9. A Facebook user clicks on an average of 8 ads a month.
  10. 71% of shoppers feel they see relevant video ads on Facebook, as per latest video statistics.

facebook video statistics

Facebook Top Brands

No matter how good your Facebook pages are performing, there’s always scope for improvement. That’s why we recommend you check out the content strategies of top brands on Facebook that won them millions of followers.

Tweak your marketing strategies and continue experimenting with growing your following on Facebook.

Here are the Facebook statistics on top brands with the most likes.

  1. Samsung’s Facebook page is the most popular, with 161 million likes.
  2. CGTN’s Facebook page has 117 million likes.
  3. Real Madrid CF’s Facebook page has over 111 million likes.
  4. Coca-Cola’s Facebook page has 109 million likes.
  5. China Daily’s Facebook page has 103 million likes.

Conclusion

Since Facebook initially entered the marketing world, a lot has changed. Facebook’s features are designed for businesses that want to build genuine relationships with their customers.

It enables marketers to develop and distribute high-quality, user-friendly content. It also helps sales representatives to engage with customers interested in their brand.

These Facebook statistics are convincing enough that despite the dip in organic reach, marketers shouldn’t be abandoning the platform.

You need to show up and be consistent to entice the right audience at the right time.

And for that, our bet goes with SocialPilot.

From managing posting calendars, boosting posts, running leads to managing all conversations from its Social Inbox, you can also manage multiple accounts on Facebook and other 8 social media platforms with SocialPilot.

Go for its free 14-day trial to know more.

Frequently Asked Questions

🌟 What is a good Facebook engagement rate?

A good Facebook engagement rate is above 1%, while a decent rate ranges between 0.5-0.99%. To increase your engagement rate, continue posting regularly and consider running ads. You can also go for live videos and Facebook stories for noticeable improvement.

🌟 What is the average Facebook reach?

As per recent reports, the average reach of a Facebook Page's organic post is roughly 5.20%. About one out of every 19 fans views the page's non-promoted content. Increasing your ad budget and boosting posts are some of the simplest strategies to increase reach and direct sales.

🌟 Which demographic uses Facebook the most?

As per Statista reports, females in the age group of 25 and 34 form 12.5% of total active Facebook users globally, while men between the ages of 25 and 34 constitute the largest demographic group on the social media network.

🌟 Is Facebook effective for marketing?

Yes, Facebook marketing is effective because you can access larger demographics across multiple industries. Running ads here is also affordable with setup flexibility and precise targeting capabilities. You can use CTA buttons and direct your customers to your website.

🌟 Where is Facebook most popular?

Facebook is most popular in India, with 400 million active users. Next comes the U.S. with 200 million users, followed by Indonesia with 140 million active users and Brazil with 130 million Facebook users.

Picture of Jimit Bagadiya

Jimit Bagadiya

Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.

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