Access long-term analytics to track trends, compare yearly performance, and make data-backed decisions that drive results.
Making strategic decisions gets tricky with only a few months of analytics. Without long-term trends, it’s tough to see what worked, what didn’t, or how people engaged.
That’s where extended analytics history comes in. It takes the guesswork out of your strategy.
With up to 2 years of historical data in SocialPilot Analytics, you can analyze performance, track engagement, and measure growth to shape smarter, data-backed social media strategies moving forward.
What’s New With Extended Analytics for Individual Accounts?
The look-back window for social media analytics has been significantly extended, so you can track performance far beyond a 3-month window for individual platforms.
- Up to 24 Months: Dive into two years of historic data on X (Twitter), YouTube, TikTok, and Instagram.
- Up to 18 Months: Access insights from your Google Business Profile analytics.
- Up to 12 Months: Analyze a full year of data for your LinkedIn campaigns.
While the reporting window remains fixed at three months, this extended look-back empowers you to access 2 years of past data to monitor patterns, measure growth, and optimize your campaigns more effectively.
How Can This New Feature Drive Your Strategy?
1. Make Smarter Decisions With Complete Historical Data
You can now pull reports for any custom date range up to 2 years in the past.
This extended look-back will help you to track long-term trends and patterns, giving a complete view of performance beyond just the last few months.
2. Plan More Effective Campaigns Using Historical Patterns
Easily measure how your campaigns are performing this year compared to the past two years.
Optimize your strategy by replicating successful campaigns and avoiding past mistakes, driving greater reach and engagement.
3. Optimize Content With Insights on What Performs Best
Discover which content types, platforms, and posting times consistently deliver results.
With the insight, you can identify recurring spikes, dips, or shifts across platforms, content formats, or posting times, and use these insights to plan smarter campaigns.
4. Save Time With Direct Historic Reporting
Access all the data you need directly in the platform without exporting and stitching reports manually.
Enjoy streamlined reporting, reduced effort, and focus on analysis and strategy instead of manual data work.
5. Showcase Measurable ROI
Generate client-ready reports highlighting growth, engagement, and long-term performance.
Showcase value with ease by clearly demonstrating the impact of your social media efforts and building trust with stakeholders.
Smarter Insights. Better Strategy. Stronger Results.
With access to up to 2 years of historical data, patterns that were previously hidden in short-term reports are now visible. You can identify what works, refine your strategy, and see real progress over time. Campaign planning becomes more confident, reporting more convincingly, and decisions are more strategic.
Now, long-term insights aren’t just numbers; they’re the roadmap to smarter social growth. To learn more, check out the Help Documentation or reach out to the support team.
