See total views for a selected time range and compare performance with the previous period.
Understanding how your TikTok content performs is key to building reach, engagement, and stronger results for your brand or agency. That’s why we’re introducing Post Impressions in TikTok Analytics.
This update gives you clearer visibility into how many times your TikTok posts have been viewed over a specific period, helping you quickly measure performance and make smarter content decisions.
How Post Impressions Can Improve Your TikTok Strategy
- Track reach instantly: Quickly see how many people your content is reaching within your chosen time range.
- Compare performance over time: Spot growth trends or drops by comparing current impressions with the previous period.
- Identify winning content: See which videos are driving the highest visibility so you can double down on what works.
- Optimize smarter: Use impression data alongside engagement and follower metrics to refine posting times, formats, and creative direction.
How to Use it
- Go to your TikTok Analytics dashboard.
- On the right, you’ll now see Post Impressions displayed.
- Select your desired time range to view total impressions.
- Compare results with the previous period to evaluate growth and patterns.
With Post Impressions in TikTok Analytics, you get a powerful new way to monitor reach and performance. This metric, combined with engagement and audience insights, will help you build a more data-driven TikTok strategy.
To learn more about the feature, check out the help documentation or reach out to the support team.
