Top 11 Reputation Management Software for 2024

This blog post reviews the top 10 reputation management software, evaluating their features, pricing, pros and cons, and suitability for various businesses, helping you choose the best tool for your needs.

In today’s digital age, managing your online reputation is crucial. Negative reviews, unmanaged social media interactions, and lack of customer feedback can significantly harm a business.

That’s where reputation management software comes in, offering essential tools to monitor, analyze, and influence public perception.

For businesses, choosing the right software isn’t just about handling reviews or social media; it’s about building a strong brand that thrives on trust and customer feedback.

We’ll explore the top 10 reputation management software options. Each tool is evaluated based on its features, pricing, pros and cons, and suitability for different types of users.

Let’s dive!

What is a Reputation Management Software?

Reputation management software is a tool that helps businesses monitor and manage their online presence. It tracks customer reviews, social media mentions, and reviews from other listing sites, providing valuable insights to maintain a positive brand image.

These tools are designed to help businesses quickly respond to customer feedback, engage with their audience, and for an effective online reputation management.

With features like sentiment analysis, review aggregation, and automated responses, reputation management software ensures that businesses manage their online reputations, turning potential problems into opportunities for growth.

How to Choose the Best Reputation Management Software for Your Business?

Choosing the best reputation management software for your business can be a daunting task, but focusing on a few key factors can make the process easier.

First, consider the features you need: do you require extensive social media monitoring, or is review management your primary concern?

Next, look at the pricing to ensure it fits your budget, but also weigh it against the value provided.

Ease of use is crucial, especially if you don’t have a dedicated IT team.

Finally, think about the specific challenges your business faces—whether it’s managing a high volume of customer review s, monitoring multiple social media channels, or improving overall brand sentiment.

The right tool should help you effectively monitor your online presence on social media, respond to customer feedback, and enhance your overall brand reputation, ensuring you stay ahead in a competitive market.

1. SocialPilot Review


per month

SocialPilot Review

Best for:

SocialPilot Review is perfect for any company looking to enhance its online reputation and efficiently engage with customer reviews. Hence, businesses of any size, especially those with multiple locations or brands, can trust SocialPilot Review.

SocialPilot Review answers the call for an affordable yet comprehensive reputation management platform. The platform has been designed to assist businesses like yours in collecting and managing customer feedback. It streamlines the process of collecting reviews through automated campaigns and a centralized management system.

Here are the main reasons that place SocialPilot Review at the top of the list of tools for managing your businesses reputation online:

Automated Email and SMS Campaign

Send automated emails and texts to customers to request their reviews.

White Lable

Customize the tool’s dashboard to deliver a branded experience.


Offers competitive pricing, making it accessible for businesses of various sizes.

Social Media Scheduling

Schedule and plan posts in advance for various accounts.

Other Key Features of SocialPilot

  • Automated Campaigns: The tool sends automated email and SMS campaigns to request reviews from customers.
  • Multi-Location Management: With SocialPilot Review, you can track and manage multiple locations from a single platform.
  • AI-Powered Responses: Utilize AI to respond to customer reviews quickly and effectively.
  • CRM Integration: It integrates well with various CRM platforms via Zapier to streamline review management and customer interactions.

SocialPilot Pricing

Yearly Monthly
Billed annually (Save 15%)
Billed monthly
Streamline Customer Review Management

Benefits of SocialPilot Review:

  • Easy Automation: Automates the review request process via email and SMS, saving time and effort.
  • Centralized Management: A centralized dashboard allows you to manage reviews from multiple locations or brands in one place.
  • AI-Powered Responses: It provides AI-driven responses to customer reviews, enhancing efficiency and engagement.

What People Say About SocialPilot


Kathleen M.

Everything about SocialPilot makes scheduling your content from articles to post easy. The formatting of your calendar and scheduled activities with mutiple social accounts could not be more clear or intuitive. If you are an entreprenuer, a small to medium business, or just an individual who wants to schedule their content, SocialPilot is a no-brainer and the price point is perfect. I use SocialPilot to manage 8 accounts and once a week I can load everything in and have it work with all of my social channels – integration and implementation could not be easier.

Source: G2


Fady S.

I really like the overall SocialPilot platform. It has all the features we require for the 20+ pages we manage on our account. It was also super easy to integrate with all our pages on the different platforms. We use it several times a week to schedule posts and ensure our calendar is properly set up. I highly recommend this platform as it’s a great deal for the price as well.

Source: G2

2. BirdEye


per months


Best for:

BirdEye is ideally suited for customer-centric businesses that rely heavily on online reviews and interactions for growth, such as those in the hospitality, healthcare, and retail sectors.

BirdEye serves as a holistic platform that transforms customer feedback into actionable insights, facilitating real-time engagement across various digital platforms. This online reputation management software is designed to help businesses actively manage their online presence and foster positive interactions.


Birdeye offers subscription plans starting at $299 per month. Currently, no free trial is available.


  • Review Management: Automates the process of gathering and managing consumer reviews across many platforms.
  • Customer questionnaires: Businesses can build and distribute custom questionnaires to get feedback and insights.
  • Listing Management: Ensures that business information is correct and consistent across multiple web directories.
  • Analytics and Reporting: Generates thorough reports and insights into consumer feedback and review performance.
  • Messaging Platform: Enables real-time connection with customers via SMS, email, and social messaging channels.


  • User-friendly interface with robust CRM integration capabilities.
  • Users highly rate customer service and customer support.


  • Higher-tier features can be expensive.
  • The platform may be complex for businesses that only need basic review management.

3. Podium


per months

Podium cover

Best for:

Suitable for businesses in sectors like retail, services, and hospitality, where quick response times and direct communication can significantly enhance customer satisfaction and loyalty.

Podium transforms how businesses engage with their customers by making communications as straightforward as sending a text message.

This platform is specifically designed to bolster customer relationships through improved interaction and feedback mechanisms, primarily via SMS. Its innovative approach helps businesses manage their online reviews efficiently, ensuring that customer sentiments are both heard and addressed promptly.


Podium’s subscription plans begin at $399 per month. A free trial is not currently offered.


  • Text Messaging: A centralized platform for sending and receiving SMS messages, which improves client communication.
  • Review Generation: This makes it easier to request and generate positive consumer feedback.
  • Webchat: Businesses may interact with website visitors in real-time by using a chat widget.
  • Payments: Integrated payment processing for text messaging payments.
  • Feedback Collection: Automatically collects client feedback through surveys and questionnaires.


  • Podium is designed with a user-friendly interface, making it easy for anyone to navigate and use effectively.
  • The platform streamlines communication, allowing businesses to engage with customers quickly and efficiently through various channels.
  • Podium offers excellent customer support, ensuring any issues or questions are addressed promptly and effectively.
  • It integrates seamlessly with existing systems and tools, making the transition smooth and hassle-free.
  • Podium’s automation features save time by handling repetitive tasks, allowing businesses to focus on more critical activities.


  • The cost can escalate quickly with additional features and higher usage volumes, potentially making it less accessible for very small businesses.
  • The platform may initially require significant setup and learning time to manage and integrate all functionalities effectively.

4. Yext


per months

Yext cover

Best for:

Yext is particularly well-suited for businesses that operate across multiple platforms and geographic locations, such as those in the retail and hospitality sectors. It is most beneficial for businesses that require precise and uniform business information to attract and retain customers.

Yext provides a powerful platform for ensuring the accuracy and consistency of a business’s public information across multiple digital platforms. This reputation management software is invaluable for businesses seeking to maintain a cohesive online identity, from search engines and review sites to directories and social media platforms.

By centralizing control over their public data, businesses can enhance their search engine visibility and ensure that customers always find the right information.


Yext provides a subscription model with prices starting at $4 per week, billed annually, and can go up to $19 per week, billed annually. There is no free trial available.


  • Listings Management: Ensures that business listings are accurate and consistent across numerous directories.
  • Review Monitoring: Tracks and monitors reviews across many platforms, delivering alerts and insights.
  • Review Generation: Encourages customers to post reviews and assists in the review generation process.
  • Analytics and Insights: Provides detailed data and insights into customer feedback and online reputation.
  • The Knowledge Graph: The knowledge graph organizes and structures corporate information to improve search engine exposure and accuracy.


  • Detailed analytics aid in understanding customer behaviors and preferences, supporting more targeted business strategies.
  • Its central knowledge base is a great addition for businesses looking to keep their listings up-to-date.


  • The cost of Yext may be prohibitive for smaller businesses, especially when advanced functionalities are included.
  • Dependence on the platform can be high; discontinuing Yext might cause listings to revert to their original, pre-Yext state, which can disrupt business operations and online presence.

5. Reputation

Custom pricing plan

Reputation cover

Best for: is particularly useful for businesses in competitive industries where online reviews and local search rankings play a significant role in customer acquisition and retention.

Reputation is designed to offer comprehensive online reputation management, focusing on monitoring and improving customer interactions across various digital platforms.

This tool helps businesses gain a 360-degree view of their online reputation, enabling them to address issues and highlight positive aspects of their services proactively. The software excels in aggregating feedback and insights to create a clearer picture of a business’s public image.


They have a custom pricing plan, so you have to connect with their sales team for a quote.


  • Review Monitoring: Keeps track of what customers are saying about your business on various review sites.
  • Survey Tools: Allows you to send surveys to clients to get feedback and improve your services.
  • Listing Management: Ensures that your company’s information is correct across all internet listings.
  • Analytics Dashboard: Provides easy-to-understand information about your reviews and internet reputation.
  • Social Media Management: Allows you to manage and respond to comments and messages on your social media profiles.


  • Its users love the UI and easy navigation.
  • Its central management dashboard allows you to manage, check on, and respond to reviews for our clients across all of their business locations.


  • Pricing can be unclear and potentially high depending on the customization and scale of services utilized.
  • The platform might require a substantial initial learning curve to manage the comprehensive features offered effectively.

6. ReviewTrackers

Custom pricing plan

ReviewTrackers cover

Best for:

ReviewTrackers is ideal for businesses that place a high emphasis on customer feedback and want to leverage reviews to optimize their service offerings. It is particularly useful for businesses in sectors like hospitality, healthcare, and retail, where customer satisfaction directly impacts success.

ReviewTrackers specializes in helping businesses harness the power of customer feedback to fuel growth and improve service delivery. This reputation management software is adept at collecting and analyzing customer reviews from various sources, offering businesses a clear window into their customer satisfaction levels and areas for improvement.


ReviewTrackers pricing is not publicly available. You have to contact their sales team for pricing-related information.


  • Review Aggregation: Collects all of your reviews from numerous sites in one spot, making them easier to track.
  • Automated Review Requests: Sends automatic requests to customers to leave reviews after they have used your service.
  • Response Management: Makes it easier to respond to reviews promptly, which increases customer engagement.
  • Sentiment analysis: This involves analyzing customer feedback to uncover patterns and areas for improvement.
  • Unique Reports: Offers extensive, unique reports to assist you in better understanding your online reputation.


  • Provides a broad reach in monitoring reviews, ensuring comprehensive feedback collection.
  • The option to select responded, and unresponded reviews makes it much easier and faster to guarantee that all reviews are addressed in a timely manner.


  • For smaller businesses, the cost can be a barrier, especially for more advanced analytical tools.
  • Some users may find the interface and wealth of data challenging to navigate without sufficient training.

7. Trustpilot


per months

Trustpilot cover

Best for:

It is particularly effective for online retailers and service providers where customer trust is paramount to securing sales and endorsements.

Trustpilot stands out as a platform primarily focused on building trust through transparency. It allows businesses to collect and manage reviews, showcasing their reputation directly to potential customers.

This openness not only helps in maintaining an honest image but also encourages more customer interactions and feedback, which are critical for continuous improvement and growth.


Trustpilot offers subscription plans starting from $259 perkeepA free trial is not available.


  • Review Invitations: Sends emails to consumers directly from the platform, requesting them to offer feedback about their experience.
  • Review Publishing: Displays client reviews on your website to increase confidence among prospective consumers.
  • Analytics tools: Provides insights into consumer satisfaction and review trends.
  • Review Widgets: Include review widgets on your website to highlight positive consumer comments.
  • Social Sharing: Allows you to share customer feedback on social media to boost your internet visibility.


  • Using the BCC link, consumers do not have to register an account in order to leave a review, which is incredibly useful and leads to increased conversions.


  • They do not have the option to remove reviews immediately.
  • The cost is on the higher range, making it prohibitive for small businesses to use the product.

8. Sprout Social


per months

Sprout Social cover

Best for:

The tool is ideal for businesses that are active across multiple social media platforms and require an all-in-one tool to manage their online interactions and reputation.

Sprout Social offers an integrated solution that empowers businesses to manage their social media channels effectively, enhancing their online reputation through proactive engagement and analytics.

This platform is designed to streamline communication and ensure that all customer interactions across social networks are handled timely and efficiently, contributing to a more robust online presence and brand loyalty.


Sprout Social provides a subscription service starting at $199 per month when purchased annually, or $249 per month if billed monthly. A free trial is available.


  • Social Listening: Monitors mentions of your business on social media sites, allowing you to remain on top of the public mood and resolve concerns swiftly.
  • Engagement Tools: Centralizes all of your social media messages and interactions, allowing you to respond quickly and manage consumer connections more effectively.
  • Analytics and Reporting: Generates detailed information on your social media performance, such as engagementetrics, audience growth, and content efficacy.
  • Team Collaboration: Features such as task assignment, approval workflows, and shared calendars help team members collaborate, making social media administration more efficient.


  • Advanced analytics provide deep insights into audience behavior and campaign effectiveness.


  • The cost may be a barrier for businesses with limited budgets, especially at more advanced tiers.
  • The wide array of features can be overwhelming for new users without prior social media management experience.

9. Brand24


per months

Brand24 cover

Best for:

Brand24 is suitable for a wide range of users, but it’s especially beneficial for marketing teams, PR professionals, SMEs and e-commerce businesses, due to its attractive pricing range.

Brand24 is a powerful tool designed to help businesses monitor their online presence. It gives you insights into what people are saying about your brand across the internet.

Whether it’s social media, blogs, forums, or news sites, Brand24 gathers all these mentions in one place. This reputation management software can be a game-changer for your business, helping you stay on top of your brand reputation and respond quickly to any issues or opportunities.


Brand24 offers subscription plans starting from $79 per month when billed annually, or $99 per month if paid monthly. A free trial is available.


  • Real-Time Monitoring: You get instant notifications whenever someone mentions your brand online. This allows you to respond promptly to both positive and negative comments.
  • Sentiment Analysis: This feature helps you understand the tone of the mentions on websites, news sites, and discussion forums.
  • Influencer Score: Brand24 identifies key influencers talking about your brand. Engaging with these influencers can amplify your reach and credibility.
  • Customizable Reports: You can generate detailed reports that highlight trends and insights. These reports can be customized to focus on specific metrics that matter to your business.
  • Hashtag Tracking: If you’re running a campaign or want to keep track of specific topics, Brand24’s hashtag tracking feature can be incredibly useful.


  • Brand24 is easy to set up and use. Even if you’re not tech-savvy, you’ll find navigating the platform straightforward.
  • It covers a wide range of sources, ensuring you don’t miss any mention of your brand.
  • The tool allows you to filter by date, source, location, and other factors, and therefore, you can dig deep for analytics.


  • Currently, you can only mute the entire Instagram site (, which is impractical. It would be more useful to have the ability to mute specific authors.
  • The interface could be more user-friendly, such as adding depth or using different colors for selected mentions.
  • The “Excluded Keywords” feature should be enhanced. Currently, it’s limited to a single text field, making it hard to view and manage keywords. Additionally, lifting the current limitations and allowing for both global and keyword-specific exclusions would improve functionality.

10. BrightLocal


per months

BrightLocal cover

Best for:

BrightLocal is best suited for businesses that operate on a local scale and need to manage their online presence effectively within specific geographic areas. It is especially beneficial for businesses like restaurants, local service providers, and retail stores that rely heavily on local search traffic and reviews for customer acquisition and retention.

BrightLocal is a specialized platform that focuses on local SEO and reputation management, making it an excellent choice for businesses aiming to dominate local search results.

The platform offers tools that help businesses manage their online listings, monitor reviews, and analyze local search performance to improve visibility in their specific geographic areas.


BrightLocal provides subscription plans starting at $39 per month. A free trial is available.


  • Review Monitoring and Generation: Tracks reviews across numerous platforms and assists you in requesting new reviews from customers, thereby improving your online reputation.
  • Local Listing Management: Ensures that your company’s information is correct and consistent across many local directories, which improves local SEO.
  • Citation Building: Assists in the creation and management of citations (references to your company’s name, address, and phone number) on relevant websites, which increases your local search exposure.
  • Rank Tracking: Tracks your local search ranks and offers information on how you compare to competitors in your area.
  • Reputation Management Dashboard: Customer reviews and feedback are aggregated into a single dashboard for easy response and effective online reputation management.


  • Tailored specifically for local SEO, which is crucial for businesses looking to capture and engage a local customer base.
  • Comprehensive tools for managing listings and reviews help ensure that a business’s local digital footprint is accurate and effective.


  • The platform’s focus on local SEO may not be as beneficial for businesses that do not target local markets.
  • Some features, particularly those involved in advanced analytics and competitor tracking, can add to the cost, making it less affordable for smaller businesses.

11. Mention


per months

Mention cover

Best for:

Mention is ideal for businesses that need to maintain a keen awareness of their online reputation across multiple channels and react quickly to any negative sentiments.

Mention is a versatile platform that allows businesses to monitor their online presence across the web and social media in real-time. It provides comprehensive tools to track mentions of your brand, analyze the impact of your online conversations, and help you engage with your audience effectively.

This level of awareness is crucial for maintaining a positive reputation and responding swiftly to any public sentiments.


Mention’s subscription plans start at $41 per month when paid annually. A free trial is available.


  • Real-Time Social Media Monitoring: Monitors mentions of your brand, competitors, and relevant keywords on social media platforms, blogs, forums, and news sites and provides fast updates.
  • Sentiment Analysis: Analyses the sentiment underlying mentions to assist in understanding how people perceive your brand, products, and services.
  • Custom Alerts: Sends notifications for specific keywords or phrases connected to your brand, allowing you to respond swiftly to crucial conversations.
  • Competitive Analysis: Tracks your competitors’ online presence and actions, allowing you to stay ahead and adjust your plans based on their results.
  • Analytics & Reporting: Provides thorough information and insights into your brand’s online presence, interaction, and sentiment patterns, allowing for data-driven decision-making and strategic improvements.


  • Enables businesses to track and respond to brand mentions in real time, enhancing responsiveness to public perception.
  • Offers detailed analytics that help understand the impact of social conversations and manage reputation more effectively.


  • The range of features and data can be overwhelming for businesses without dedicated teams to manage their online presence.
  • Depending on the extent of monitoring and analysis needed, pricing can become a significant investment as you move to higher tiers.

Wrapping It Up

From BirdEye’s broad review management capabilities to Mention’s real-time monitoring of brand mentions, each platform offers unique benefits tailored to different strategic needs.

Choosing the right reputation management software is pivotal for businesses aiming to build and maintain a positive public image, attract and retain customers, and foster business growth.

By leveraging these tools, businesses can enhance their responsiveness to customer feedback, improve their visibility in search results, and ultimately, cultivate a strong and trustworthy brand reputation.

Frequently Asked Questions

What are some best practices surrounding reputation management?

  1. Grow a strong digital presence.
  2. Check online reviews.
  3. Highlight good feedback and case studies.
  4. Be empathetic towards your clients and customers.
  5. Improve the overall consumer experience.
  6. Monitor the reputations of your competitors.
  7. Maintain an active and engaging social media presence.
  8. Generate valuable content on the website blog, YouTube channel, and social media platforms.

What can harm your reputation?

Primarily, not listening to your customers is the number one way you can destroy your reputation. “Startups Die of Suicide, Not Murder.” - saying in Silicon Valley.

Reputation is a matter of perception. As such, if you do not maintain strong communication with your customers, your reputation can be affected as well. Plus, it’s not just you. Your entire business must operate in the same direction that you aim for.

According to this Harvard Business Review analysis, weak internal coordination among the employees of a business, is another strong source of reputational risk for the business.

Why do you need reputation management?

Reputation management allows you to respond to bad feedback. It also provides a chance to showcase the impact of your favourable mentions. An successful online reputation management approach can give you with new avenues and insights for raising brand recognition.

Who in your organization should be responsible for reputation management?

Usually, it is the person in charge of communications, such as the Chief Communications Officer.

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