Yext

Yext

Putting business on the map.

Best For : Local businesses, multi-location businesses, mid-size businesses, non-profits and multi-location brands

Pricing: $19

Quick Summary of Yext

Yext is a cloud-based platform designed to help multi-location services manage their online listings, reviews, and business information across a wide variety of platforms. Its centralized platform helps brands build meaningful connections with their customers and deliver accurate, consistent, and engaging experiences in this digital world.

Number of Reviews 447
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Minimum Pricing $199/Month
Review Management check
Social Media Management check
Best For Large Enterprises, Mid Size Businesses and Non-Profits

Are you looking for one centralized platform that can help you deliver a seamless customer experience? Yext makes it easier for businesses to meaningfully connect with their customers across diverse digital marketing channels and offers them accurate and engaging experiences. From search engine optimization to social media and websites, Yext helps businesses revolutionize their digital presence and make data-driven decisions.

With a suite of cutting-edge tools like Listings, Search, Reviews, Analytics, etc., Yext helps businesses take control of their online identity and reputation. Companies can manage and optimize their listings and social interactions, drive engagements, and unlock actionable insights that can help amplify their reputation.

Yext isn’t just about being found online; the tool is powered by AI to help businesses automate all conversations using a single browser and organize their content for search. The tool is all about creating seamless, impactful digital journeys that turn business interactions into lasting relationships.

Pros

  • The tool offers a unified dashboard to help businesses streamline all activities on diverse digital marketing channels.
  • Helps businesses with enhanced discoverability by ensuring accurate and consistent business information.
  • Businesses can manage their data, structure the knowledge graph, and create an ideal content strategy using Yext’s AI feature.
  • It helps developers create SEO-optimized pages to drive organic traffic.
  • Businesses can seamlessly integrate Yext with all their existing marketing solutions.
  • Yext delivers AI-powered search experiences for faster and more relevant customer solutions.
  • Leverage advanced analytics by consolidating all marketing data for cross-channel insights that help with better decision-making and strategic growth.

Meekail K.

Good Platform; in fact, we re-sold a few Yext packages via our CRM, which is an attractive feature. The ability to track customer feedback & resell Yext packages for an affiliate payment. However, many of the features offered by Yext are also offered by our CRM, GoHighLevel. Would appreciate more features for a better reach.

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Cons

  • Some businesses, particularly small ones or startups with limited budgets, may find the platform expensive.
  • Some users believe that the platform comes with a steep learning curve and may pose some technical challenges when integrated with existing systems.
  • Additionally, some think that the customization options on Yext are limited, and the platform may not serve their unique business needs.
  • The effectiveness of Yext depends on its integration with third-party directories and platforms, and the user experience may vary.

Jason D.

Great for businesses with 5+ locations, not for anything less. It’s great for keeping things consistent and saving you from endless updates. Its automation features are good, too. But it can be pricey for small businesses with only 2-4 locations. Canceling the subscription is also a headache—once you stop, your listings can vanish or become outdated with zero context of how to update them yourself.

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In-Depth Yext Features Analysis

Review Management

Review Collection check
Review Monitoring check
Review Response check
Share Review on Social Media check
Manage Multiple Review Sites check
Automated AI Review Response check
Automated SMS and Email Campaign check
Email Campaign Metrics check
Text Campaign Metrics check

Yext makes review management less complex, ensuring a seamless experience across all locations. It simplifies your task by providing review monitoring, generation, and review response, all through a central dashboard packed with powerful insights and analytics. 

In our opinion, Yext’s AI capabilities are on par with leading review management tools. Its automation capabilities increase the efficiency of review collection campaigns and review responses, saving a lot of time. In addition, you can share your positive reviews on social media easily through Yext’s social features. 

1. Review Monitoring

The review monitoring feature by Yext leverages the platform’s direct integrations with third-party sites to pull all your reviews from every single location. Its centralized dashboard helps businesses view all the feedback in real-time just by turning on the review notification alerts.  

The platform also has an option to filter reviews based on ratings, date, language, keywords, content, etc, and categorize them using labels to further simplify review management. 

In addition, on Yext you can also apply filters on the bases of rating, language, and keywords. This helps in quickly identifying specific types of feedback that may require immediate attention. You can also use review labels to categorize reviews for easier management, enabling more efficient tracking and response strategies.

2. Review Generation

When it is about review collection capability, Yext provides a seamless feedback generation mechanism powered by AI. It enables businesses like yours to request and manage reviews across 80+ supported sites such as Google and Facebook. This integration simplifies workflows for collecting and responding to reviews, enhancing overall customer engagement.

With Yext, you can use automated, customizable email and SMS templates to send review invitations. This ensures that your messaging feels genuine and tailored to your audience. These templates come pre-filled with essential brand details, ensuring a smooth and user-friendly experience for customers. 

A standout feature is the ability to generate localized URLs that can be shared through Yext invitations, business cards, receipts, or ads—perfect for reaching customers wherever they are. These tools not only help boost credibility but also provide valuable insights into customer experiences, helping your business grow and thrive.

3. Review Response

Responding promptly to reviews is as important as gathering new reviews since most of the consumers expect responses. To help you with that, Yext brings all the reviews from different platforms on a centralized dashboard. It alerts you whenever you receive a new review. This approach makes managing and responding to customer feedback seamless and efficient.  

Yext provides an automated review response feature that can trigger automatic replies, ensuring quick acknowledgment of customer feedback.  Moreover, Yext’s AI-powered generative responses use language models to craft tailored replies based on tone, language, and length preferences. 

Whether you’re engaging manually or automating the process, Yext ensures your responses are consistent, professional, and customer-focused, helping you build trust and improve customer relationships.

4. AI-Powered Review Management

Yext’s AI-powered review management platform helps in keeping on track how businesses collect, analyze, and respond to feedback across 80+ platforms like Google, Facebook, and Yelp. 

With features like automated review requests, generative AI responses, real-time notifications, and sentiment analysis to enhance engagement and efficiency, Yext makes it easier for businesses to enhance customer engagement, improve efficiency, and maintain a strong online reputation.

Also, it provides tracking metrics like average ratings, location-specific performance, and rating distributions. Yext’s NLP analyzes review sentiment, identifying feedback as positive or negative based on key phrases. These metrics empower businesses to understand customer trends, make data-driven decisions, and improve overall ratings, strengthening their online reputation with ease and precision.

5. Sharing Reviews

Around 76% of consumers trust online reviews as much as personal recommendations, showcasing the impact of shared experiences on potential customers. Yext enables businesses to share selected positive reviews directly on social media, enhancing visibility and building trust. 

With AI-powered dynamic content creation, Yext helps craft engaging social media posts that incorporate these reviews. This feature allows businesses to highlight customer satisfaction effectively while maintaining a consistent, appealing online presence without the need for extensive manual effort.

6. Customer Service

Yext seems to be slightly behind in its support ratings when compared to other review management platforms. However, it still provides a decent level of support through chat and email channels. Its users confirm that its training and setup support were very helpful when they started working on the tool. However, while Yext provides excellent support, it does not provide a dedicated account manager.

Social Media Management 

Scheduling check
Analytics check
Social Inbox check
Collaboration check

Apart from review management, Yext has a comprehensive suite of features for managing social media. They prove very useful in scheduling posts, analyzing performance, managing direct messages, and collaborating with teams. In addition, Yext’s AI-powered content generation feature improves the content creation process, enabling you to generate, schedule, and publish content across multiple platforms.

Pricing and Plans

Premium

$19

Per Month

Features

  • Review Monitoring
  • Website Widget
  • Analytics

Professional

Custom

 

Features

  • Reviews Monitoring
  • Listing Analytics
  • White-Labled Interface

Ultimate

Custom

 

Features

  • Reviews Monitoring
  • Review Insights
  • Review Publishing

Yext has three different pricing plans that are tailored to the different needs of the business. While its emerging plan offers a starter package that provinces listings on some select directories, the essential plan includes listings on major platforms like Google, Facebook, and Yelp, enhancing the online presence of your business across these key sites.

The Complete plan encompasses all features of the Essential and has some added features like PowerListings+ and analytics for comprehensive profile tracking. Premium, being the complete package, offers all features of the Complete and comes with added review monitoring and website widgets, which is ideal for businesses seeking advanced online management capabilities.

Alternatives to Yext

Every business’s needs are unique, making it crucial for them to compare different review generation and management tools before selecting their ideal fit. To help businesses select the tool, we have put together a comparative table highlighting the important features of some of the best review tools, such as SocialPilot Reviews, Yext, Vendasta, Podium, and Birdeye.

This table will focus on multiple aspects like pricing, features, ease of use, and support for each of these tools.

SocialPilot

SocialPilot Reviews

Yext

Yext

Birdeye

Birdeye

Podium

Podium

Vendasta

Vendasta

Pricing $25.5 per month $199 per month $289+ per month $399 per month $799 per month
Best for Marketing Agencies, SMBs, Multi-Location Brands Large Enterprises, Mid Size Businesses and Non-Profits Local Businesses, Large Enterprises, Mid Size Businesses, Non-Profit and Multi-location Brands Marketing Agencies, SMBs, Multi-Location Brands & Professionals Large Enterprises, Mid Size Business, Small Business
Ease of Use
Support
Review Managementarrorrgt
Review Collection check check check check check
Review Monitoring check check check check check
Share Reviews on Social Media check check check check check
Review Response check check check check check
Manage Multiple Review Sites check check check check check
Automated AI Review Response check check check check check
Automated Email and SMS Campaigns  check check check check check
Email Campaign Metrics check check check check check
Text Campaign Metrics check check check check check
Supportarrorrgt
Chat check check check check check
Email check check check check check
Training check check check check check
Setup check check check check check
Dedicated Account Manager check check check check check
Social Media Managementarrorrgt
Scheduling check check check check check
Analytics check check check check check
Social Inbox check check check check check
Collaboration check check check check check

While the above tools have their own upsides and downsides, let us talk about a tool that particularly stood out in our comparison- SocialPilot Reviews. 

Let us now understand what makes SocialPilot one of the most affordable and effective review generation and management tools for businesses.

SocialPilot Reviews

SocialPilot Reviews is among the best review management software that helps businesses generate and manage their reviews on numerous review directories like Google, Facebook, and Yelp. 

Businesses can use this tool to easily set up automated email and SMS campaigns that reach out to their customers for review generation. Its centralized dashboard helps businesses track their review logs and address them. 

So, how does SocialPilot Reviews benefit businesses? Let’s find out:

  • It helps increase the review volume by fostering customer engagement.
  • Businesses can build trust and credibility by engaging with their target audience.
  • Authentic reviews from customers help businesses enhance their operations.
  • Their proactive online presence can further strengthen the brand image.
  • With SocialPilot’s AI-review response feature, businesses can generate timely responses to reviews.
  • Customer reviews can further enhance a business’s visibility and drive traffic. 

Overall, this intuitive platform can make review generation and management a whole lot easier, allowing businesses to build their reputation across diverse channels. Its user-friendly design and robust functionality make this tool very effective, particularly for marketing agencies, SMBs, and multi-location brands.

Shawn L.

It is extremely easy to set up all of the users, and the teams can start posting right away! The interface is very intuitive, with everything you need at your fingertips. The Calendar and custom reporting are great tools for viewing what is being posted at each business unit. Social Pilot is used multiple times a day and is a lifesaver when it comes to managing multiple properties and teams. I have not found anything I dislike about this tool, previously I used a different (more expensive) system and SocialPilot is by far the superior product.

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Final Verdict

Yext can be a great review management tool for businesses, especially the multi-location and mid-sized ones, seeking centralized review and listing management. Its features, like AI-powered insights, review automation, and advanced analytics, make it ideal for boosting online reputation and customer engagement. 

However, it’s not without drawbacks. The steep learning curve and cost may deter small businesses or startups, while its reliance on third-party integrations could lead to varied user experiences. For those with specific needs or tighter budgets, alternatives like SocialPilot Reviews or Podium may offer more tailored solutions. 

Ultimately, Yext excels in streamlining digital presence for larger businesses but might not be the best fit for all. Businesses should weigh their unique needs, budgets, and desired features when deciding.

Frequently Asked Questions

What is Yext used for?

Yext is an online digital presence platform designed to help businesses manage their online presence, customer interactions, and brand reputation. It is primarily used for listing management, review management, and search optimization, and it helps boost a brand’s online visibility, improve customer satisfaction, and streamline its overall operations.

Is Yext reliable?

Yes, Yext ensures accurate and up-to-date business information across all directories and helps businesses monitor and respond to reviews efficiently, improving trust and customer relationships. Many reputable brands, like Subway and Marriott, use Yext to manage their online presence.

How much does Yext cost?

Yext offers several pricing plans to cater to the different needs of businesses. It has four different packages: emerging, priced at $199 per year; essential at $449 per year; complete at $499 per year; and the premium package is for $999 per year.

What is better than Yext?

While there are several other alternative platforms for review management, their effectiveness may vary for businesses depending on their size, needs, and budget. These alternatives include SocialPilot for review management, BrightLocal for local SEO, Podium for customer communication, and BirdEye for sentiment-driven reputation management.

What is the most popular feature of Yext?

Yext’s Listings Management is believed to be the most popular and frequently used feature. It ensures accurate and consistent information across more than 200 platforms.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya