Not every trend is worth your time.
Instagram is buzzing with new sounds, clever edits, and fresh ways to tell stories, but only a few can move the needle for your brand.
We’ve pulled the ones that do, so you can spend less time scrolling and more time growing.
These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach.
We’ll break down each trend, songs they carry, why it’s catching fire, and how social media marketers can use them to drive engagement, build community, and grow their brand.
Let’s get into it.
What’s Trending on Instagram Reels in July 2025?
1. “Choose One” — July 31, 2025
Audio: Original audio – strobel_panaderia
Posts So Far: 938
The “Choose One” trend involves creators presenting viewers with a choice between two options, often involving humor or creativity in the way the choices are framed. With creators increasingly joining in, this trend has captured attention through playful decision-making scenarios.
Why This Trend Works:
This trend taps into the interactive nature of Instagram Reels. It encourages audience participation, making viewers feel more involved by asking them to choose between two appealing or funny options. It’s a great way to spark conversation and engagement while offering something fun and lighthearted.
How You Can Use This Trend:
- Product Comparisons: Use this trend to show two different products or versions of your product. Ask your audience to choose their favorite, creating an interactive experience while subtly promoting your products.
- Engage Your Audience: Invite your followers to choose between two different options, whether it’s related to fashion, lifestyle, or services. This trend is a simple and fun way to boost engagement and create an active conversation around your brand.
2. “Outfit Check” — July 31, 2025
Audio: Outfit check 🏷️ ansyva
Posts So Far: 100
In this trend, creators show their full outfits, giving viewers a 360-degree view of their clothing and style. The trend has gained popularity for its emphasis on self-expression through fashion, making it an easy way to show off personal style.
Why This Trend Works:
Fashion is a universal interest, and this trend allows creators to share their personal style while giving followers a quick, accessible look at what they’re wearing. It’s perfect for outfit inspiration and helps brands tap into the style community on Instagram.
How You Can Use This Trend:
- Showcase Your Fashion: Use this trend to display your latest fashion collection or new arrivals. If you’re a clothing, accessories, or beauty brand, the “Outfit Check” trend gives you the chance to feature your products in a creative and fun way.
- Encourage User-Generated Content: Ask your followers to share their own “Outfit Check” moments featuring your products. This boosts engagement and helps build a community around your brand.
3. “Who’s That Chick?” — July 31, 2025
Audio: Original audio – yazghotb
Posts So Far: 31
The “Who’s That Chick?” trend features creators turning heads or making a dramatic entrance while showing off their style, often synced to a high-energy beat. It’s a bold, attention-grabbing trend that highlights personal confidence and style.
Why This Trend Works:
This trend captures attention through bold entrances and high-energy moments. It’s designed to make an impact, drawing viewers in with its dramatic flair and confident vibes. This trend speaks to the audience’s desire for self-expression and showmanship, making it a perfect fit for anyone looking to stand out and make a statement.
How You Can Use This Trend:
- Highlight Your Brand’s Confidence: Use this trend to display how your brand exudes confidence, be it through bold designs, vibrant colors, or unique features. Make your product the center of attention with a dramatic reveal.
- Build Brand Identity: For brands that focus on empowerment, self-expression, or confidence, this trend is a great way to show that your products help people stand out and feel good about themselves.
4. “Today Would Have Been My Birthday” — July 24, 2025
Audio: Original audio – theo_troy_
Posts So Far: 19.5K
This trend revolves around honoring the memory of someone who would have celebrated their birthday. Creators often share heartfelt, emotional tributes or memories, paired with the track, to mark a special occasion that isn’t happening anymore.
Why This Trend Works:
This trend taps into nostalgia and emotional connection, resonating with viewers who can relate to remembering lost loved ones. It provides a space for emotional expression and offers an authentic way for creators to honor those who are no longer with them. It’s powerful, relatable, and draws attention to personal moments that matter.
How You Can Use This Trend:
- Brand Storytelling: For brands focused on memory-making, tributes, or commemoration, this trend offers a way to connect with audiences emotionally. Create content that highlights how your product or service helps keep memories alive, whether it’s through personalized gifts, photo books, or memorial products.
- Emotional Campaigns: Share stories related to how your brand has impacted someone’s life in a meaningful way, while acknowledging moments that hold emotional significance for your customers.
5. “Throwing a Fit” — July 24, 2025
Audio: Original audio – sophadophaa_
Posts So Far: 84
The “Throwing a Fit” trend involves creators showcasing their fashion choices or outfit reveals in a humorous or dramatic way, often involving playful frustration or exaggeration about getting dressed. It’s all about showing personality through fashion with a twist of humor.
Why This Trend Works:
The humor and drama of this trend make it relatable and engaging, especially for fashion-forward audiences. It invites creators to display their fashion choices in a bold, exaggerated manner, making it fun and lighthearted while tapping into the frustrations or excitement of getting dressed up.
How You Can Use This Trend:
- Show Off Your Products: Use this trend to highlight your products in a fun and exaggerated way. Whether it’s a clothing item or accessory, show how your products make getting dressed up easy or exciting.
- Connect with Your Audience: Engage with humor and show your brand’s playful side. This trend works well for brands that want to appear approachable, fun, and relatable. This helps you connect with your audience in a light-hearted way.
6. “Heels” — July 24, 2025
Audio: Original audio – tbhskincare_
Posts So Far: 179
This trend features creators showing their stylish heel footwear, often with a dramatic or confident walk. It’s a celebration of boldness, elegance, and fashion, giving creators a chance to flaunt their heels in various environments, adding a touch of glamour.
Why This Trend Works:
The confidence and fashion-forward nature of this trend make it instantly engaging. It taps into the universal appeal of stylish footwear and allows creators to express their personality through their choices of shoes. It’s perfect for showcasing elegance or playful fashion, depending on the vibe of the content.
How You Can Use This Trend:
- Showcase Fashion Products: For fashion brands, use this trend to show off your heels, footwear, or fashion accessories. Whether it’s a statement heel or a simple yet elegant design, this trend allows you to highlight how your products enhance a look.
- Create Engaging Campaigns: Encourage your followers to share their own “heel” moments or fashion-forward walks using your products. This can build community engagement while showing how your products contribute to fashionable looks.
7. “My Dream Date” — July 17, 2025
Audio: Original audio – amandamonsen
Posts So Far: 253K
The “My Dream Date” trend invites creators to share their ideal date or fantasy scenario, often combined with humorous or romantic content that paints a picture of what an ideal outing would look like.
Why This Trend Works:
It allows for creative storytelling while tapping into the fantasy and romance many people enjoy. Whether it’s a dream date in a perfect setting or a comical take on romantic expectations, this trend is about expressing desires and personal vision, making it fun and engaging for viewers.
How You Can Use This Trend:
- Brand Fantasy: For brands in luxury, hospitality, or lifestyle, use this trend to showcase what an ideal experience with your product or service would look like. Create dream scenarios with your product at the center, whether it’s a romantic getaway or a special treat for a loved one.
- Engage with Romance: Use this trend to create content around dream experiences your brand can offer, from dinners to vacations, and inspire your audience to think about their own dream experiences with your products.
8. “Cover-up” — July 3, 2025
Audio: Original audio – nastyaashirokova
Posts So Far: 2151
This emerging trend showcases creators covering up something they’ve just created or a product in an unexpected way. It often involves humorous moments or dramatic “cover-ups” of existing content, creating an element of surprise.
Why This Trend Works:
The element of surprise, combined with the humorous twist of covering something up, keeps viewers intrigued. The trend plays on expectations. Audiences anticipate one thing, but the reveal shows something completely different, making it a playful and shareable trend.
How You Can Use This Trend:
- Surprise Product Reveal: Use the “cover-up” concept to reveal new products or special features. For example, cover a product with a cloth or a box and unveil it dramatically to build excitement and intrigue around a launch.
- Tease Upcoming Offers: Build anticipation for upcoming promotions or launches by teasing a product in a creative, fun way, keeping your audience engaged and curious.
9. “Beyoncé Remix” — July 17, 2025
Audio: Original audio – yamstheplaylist
Posts So Far: 1393
With creators embracing a remix of Beyoncé’s iconic songs, this trend is all about showing creativity through musical reinventions, often adding a personal touch or unique twist to the track.
Why This Trend Works:
The global love for Beyoncé, combined with the creativity of remixing her songs, gives creators the chance to showcase their individual style while tapping into popular culture. The remix aspect invites innovation and expression, making it perfect for both music lovers and content creators.
How You Can Use This Trend:
- Brand Remix: Use the “Beyoncé Remix” trend to add a unique twist to your brand’s narrative. Whether it’s reimagining your products or campaigns in a fun, engaging way, this trend allows you to present your brand with a fresh perspective.
- Collaborative Creativity: Invite your audience to remix their own interpretations of your brand or product. A remix competition could encourage users to create and share their own version, increasing engagement and interaction with your brand.
10. “I Grieve Different” — July 10, 2025
Audio: Original audio – amyjovel
Posts So Far: 1135
The “I Grieve Different” trend has resonated with creators who share unique, personal stories of grieving and healing, often paired with emotional or reflective audio that explores how they cope differently with life’s challenges.
Why This Trend Works:
It taps into a vulnerable, emotional side of the human experience. The authenticity of creators sharing their personal grieving journeys creates a strong connection with audiences, offering support, relatability, and understanding. The trend is about embracing individuality in how we all process emotions.
How You Can Use This Trend:
- Authenticity and Brand Values: If your brand is about mental health, well-being, or personal growth, use this trend to share authentic content that connects with your audience. Show how your products or services support people through tough times.
- Supportive Products or Services: For brands offering supportive services, like therapy apps, wellness products, or books about healing, use this trend to create content that acknowledges and supports your audience’s personal journeys.
11. “Something to Take the Edge Off” — July 10, 2025
Audio: Original audio – thenitrobar
Posts So Far: 509
This trend plays on the idea of relaxing or unwinding, often paired with calming visuals or activities that de-stress. The trend allows creators to showcase their routines, such as enjoying a favorite drink, using self-care products, or engaging in mindfulness practices, all while encouraging the audience to take a break from the chaos of daily life.
Why This Trend Works:
The need for relaxation and stress relief is universal, and this trend provides an easy way for creators and brands to connect with their audience on a personal, relatable level. It’s all about escaping the pressures of everyday life and enjoying those little moments that bring peace.
How You Can Use This Trend:
- Wellness Products: For brands that focus on relaxation, like teas, essential oils, or sleep aids, use this trend to show how your product helps people unwind and “take the edge off.”
- Lifestyle Content: Highlight how your brand offers moments of relaxation or peace, whether it’s through products or services that promote a calmer lifestyle, such as meditation apps or cozy home goods.
12. “Girl, So Confusing” — July 17, 2025
Audio: Original audio – ali.channel
Posts So Far: 185
This trend has captured the attention of creators who showcase humorous or perplexing situations where things don’t quite make sense, often accompanied by the audio’s catchy and relatable beat.
Why This Trend Works:
Humor and confusion are natural conversation starters. This trend brings a light-hearted take on life’s confusing moments, making it easy for viewers to relate and laugh. Its simplicity and quirky nature make it perfect for short, engaging videos that don’t take themselves too seriously.
How You Can Use This Trend:
- Showcase Product Misunderstandings: For brands, this trend is great for showing the confusion around common problems your product solves. For example, show a relatable “before” and “after” using your product, highlighting how it clears up confusion or simplifies things.
- Humorous Brand Content: Use humor to show the “confusing” parts of daily life and how your brand helps clear things up. Whether it’s a tech gadget or customer service tool, show how your brand provides clarity in a fun, relatable way.
13. “Heaven” — July 5, 2025
Audio: Original Audio by katherine.neave
The “Heaven” trend, featuring over 33,000 Reels, showcases creators having moments of pure bliss, joy, or an ethereal experience. These reels are usually set to heavenly, calming audio. The entire concept revolves around the theme of achieving a state of ultimate satisfaction or peace, with creators capturing serene or elevated moments.
Why This Trend Works:
This trend appeals to the universal desire for peace, calm, and contentment. It taps into a dream-like, serene atmosphere, providing a contrast to the fast-paced, often chaotic nature of daily life. The trend resonates with viewers who seek moments of escape or inspiration, making it shareable and relatable for those who want to convey happiness or tranquility.
How You Can Use This Trend:
- Product Satisfaction and Comfort: Show how your product provides comfort, peace, or a feeling of bliss. Whether it’s a spa product, home comfort, or wellness item, use this trend to evoke feelings of relaxation and satisfaction that come with using your product.
- Lifestyle Campaigns: For brands promoting products or services that encourage a calmer lifestyle, such as meditation apps, luxury home goods, or wellness retreats, use this trend to communicate the serene, enhanced experience your brand provides visually.
14. “Poof!” — July 5, 2025
Audio: Original audio – caseyis
With 2K+ Reels created so far, the “Poof!” trend features creators making something disappear or transform magically with the snap of their fingers or a simple gesture. The trend plays on the idea of illusion and surprise, often paired with a dramatic change or reveal.
Why This Trend Works:
The magic of transformation is universally captivating. The quick, unexpected change appeals to viewers who enjoy surprises and creative content. It taps into the fascination with illusion and creativity, making it highly engaging for both creators and viewers. The short, snappy format is perfect for grabbing attention quickly, making it ideal for quick engagement.
How You Can Use This Trend:
- Product Transformations: Use the “Poof!” effect to show how your product brings a significant change or improvement. Whether it’s a before-and-after scenario or a product reveal, this trend offers a playful way to demonstrate how your brand creates noticeable, magical transformations.
- Surprise Offers or Promotions: Announce limited-time promotions, new product features, or special offers with a magical reveal using the “Poof!” effect. This creates a sense of excitement and intrigue around your brand.
15. “Summer Outfit Rotation” — July 3, 2025
Audio: Original audio – linda.sza
The “Summer Outfit Rotation” trend is all about showing various outfits that are perfect for the summer. This trend, with more than 1,500 Reels so far, has creators highlighting their summer wardrobe choices by showcasing how their outfits adapt to different occasions. This offers viewers fresh ideas for their summer looks.
Why This Trend Works:
Summer fashion is always a hot topic, and this trend capitalizes on the changing seasons to introduce fresh, vibrant outfits. It resonates with those looking for style inspiration and wardrobe ideas for the summer months. Additionally, it encourages viewers to imagine how they can refresh their own closets, making it an excellent opportunity for fashion brands to engage with their audience.
How You Can Use This Trend:
- Outfit Showcases: Use the “Summer Outfit Rotation” trend to highlight your summer collection. Show off how your products complement various summer looks and can be styled for different occasions, be it a beach day, a casual outing, or a summer evening event.
- Seasonal Product Promotion: Promote your summer-specific products, such as accessories, swimwear, or seasonal footwear, by using this trend. Pair your items with vibrant summer visuals and music to create a seasonal campaign that captures the spirit of the warmer months.
16. “I’m a Mommy” — July 2, 2025
Audio: Original audio – audreytrullinger
The “I’m a Mommy” trend, with more than 1K reels so far, features creators humorously embracing the challenges and joys of being a parent. This is often paired with exaggerated, light-hearted expressions of what “mom life” really entails. It’s all about celebrating the funny, relatable side of parenthood.
Why This Trend Works:
The relatability of this trend makes it immediately engaging for audiences, especially parents. It taps into the universal experiences of parenthood, offering a humorous and positive perspective that’s both refreshing and enjoyable. The trend also opens up opportunities for creators to express their personalities and connect with others who share similar experiences.
How You Can Use This Trend:
- Relatable Brand Moments: For brands in parenting, baby products, or family-oriented services, use this trend to show how your product fits into the busy, wonderful life of a parent. Whether it’s a practical product or something fun, it’s perfect for showing how your brand makes parenthood easier or more enjoyable.
- Community Engagement: Encourage your audience to share their own “mommy” moments using your products. This creates a sense of connection and authenticity while also generating organic content for your brand.
Trends move fast, but conversations move even faster.
When a reel or story catches momentum, comments, DMs, mentions, and shares can flood your notifications at any hour.
That’s where SocialPilot’s Instagram Inbox comes in.
It pulls all your Instagram comments, messages, and other replies into one easy-to-manage dashboard, so you can:
- Respond quickly & efficiently
- Organize & Prioritize incoming messages
- Stay connected with your growing audience, without juggling between accounts
What’s Trending on Instagram Reels in June 2025?
1. “I Have Everything I Need” — June 19, 2025
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Audio: Original audio – refinedscietyshorts
With 536 Reels created so far, this trend features creators expressing contentment and satisfaction, showing what they have or need in a fun, exaggerated manner. They often use humor to exaggerate how “everything” they need is within reach, whether it’s a perfectly stocked pantry or an ideal moment of peace.
Why This Trend Works:
The feel-good vibe of this trend resonates with viewers who are drawn to positive, uplifting content. Today, people appreciate content that reminds them of the joy found in every day, small things. The humor and exaggerated satisfaction are universally relatable, making it highly shareable across different demographics.
How You Can Use This Trend:
- Showcase Product Satisfaction: Highlight how your product fulfills your customers’ needs perfectly. This is an excellent opportunity for product-centric brands to show how their offerings enhance everyday life.
- Celebrate Brand Achievements: Share your brand’s milestones or achievements in a fun, light-hearted way, showing how you provide everything your customers could want.
2. “Fridge Grab” — June 19, 2025
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Audio: Original audio – peakpulsegville
The “Fridge Grab” trend has generated 346 Reels, where creators humorously grab something from the fridge, often revealing something unexpected or funny. Creators typically set up the scene by casually opening the fridge door. Instead of reaching for the usual items, they present an amusing or surprising item, often getting laughter from the audience.
Why This Trend Works:
This trend is highly engaging because it plays on relatable, everyday moments. Almost everyone has been to the fridge looking for something and ended up finding something unexpected, which is precisely what makes this trend both relatable and entertaining. It’s simple, easy to replicate, and perfect for engaging a broad audience.
How You Can Use This Trend:
- Surprise Product Reveals: Utilize the fridge grab format to unveil new products or features in a surprising manner. For example, show your product as the unexpected “grab” from the fridge.
- Relatable Brand Moments: If your brand is centered around convenience or everyday solutions, this trend is perfect to highlight how your product is part of your customers’ daily routines in a fun way.
3. “Closing Tabs” — June 19, 2025
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Audio: Original audio – lacolombecoffee
This trend, with 173 Reels created so far, mimics the act of closing multiple browser tabs, often to signify multitasking overload or the feeling of digital chaos. In this trend, creators open multiple browser windows to simulate a busy day and then dramatically close them, symbolizing the need to declutter their digital space or finally take a break.
Why This Trend Works:
The universality of multitasking and digital overload makes this trend deeply relatable. The everyday frustrations that come with managing too many tasks online speak to a broad audience. By using humor to convey these feelings, creators engage their audience with a light-hearted yet genuine portrayal of life’s digital chaos.
How You Can Use This Trend:
- Simplify Your Product Offering: If your brand helps simplify complex tasks or streamline digital processes (e.g., productivity tools), you can show how your product helps “close the tabs” and reduce digital clutter.
- Work-Life Balance: Highlight how your product or service can enhance work-life balance by minimizing digital chaos, promoting relaxation, or improving organizational efficiency.
4. “What Do You Think I’m Going to Say to You?” — June 12, 2025
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Audio: Original audio – sararut
With 4,775 Reels created so far, this fun, surprise-filled trend features creators setting up funny scenarios and delivering unexpected punchlines. Creators often set up a situation where they ask, “What do you think I’m going to say?” and then deliver a punchline or unexpected twist that surprises their audience, making it ideal for humorous or quirky content.
Why This Trend Works:
The charm of this trend lies in its unexpected humor. Viewers enjoy the surprise of a punchline or twist, and it creates a moment of interest by inviting the audience to guess what’s coming next. This curiosity-driven format encourages viewers to engage with the content, keeping them hooked until the reveal.
How You Can Use This Trend:
- Show Unexpected Benefits: Create content that highlights how your product or service delivers surprising and delightful results. For example, “What do you think I’m going to say to you? That our product will solve all your problems!”
- Engage with Humor: Incorporate witty responses or reactions in line with your brand voice to build rapport with your audience.
5. “Fit Check” — June 12, 2025
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Audio: Original audio – elevatorboys
With 19.7K Reels created, this popular trend revolves around showcasing outfits and complete looks, often to the beat of the track. Creators display their complete outfits, from head to toe, and sync them to the rhythm of the music, allowing viewers to appreciate the style, colors, and combinations of their clothing.
Why This Trend Works:
The simplicity and accessibility of this trend make it highly appealing to both creators and brands. It’s an effective way for creators to showcase their style and for brands to dynamically highlight their fashion and beauty products. Plus, the broad popularity of fashion-related content makes this trend universally relatable.
How You Can Use This Trend:
- Branded Outfit Showcases: For fashion or beauty brands, use this trend to display your products as part of a complete look. Show how your items can be styled or combined for various occasions.
- Customer Fit Checks: Encourage your customers or followers to showcase their “fit” using your products. This creates a sense of community and authenticity around your brand while also generating valuable user-generated content.
6. “Puppet Master” — June 12, 2025
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Audio: Original audio – eviccted
With 69 Reels created so far, this trend plays on the illusion of controlling objects like puppets, creating a whimsical, fun effect that grabs attention and encourages creativity. Creators use playful movements and visual effects to make it seem as though they are controlling objects or actions, creating an attention-grabbing experience.
Why This Trend Works:
The visual illusion of being a “puppet master” adds a playful, creative element to the content. It invites creators to experiment with their visuals, and the quirky nature of this trend interests audiences by providing a whimsical escape. This trend works well for brands that want to bring fun and creativity to the forefront.
How You Can Use This Trend:
- Product Demonstrations: Use the “puppet master” effect to show how your product controls or enhances a process. For example, demonstrate how your product “pulls the strings” behind a successful outcome, be it a smart home product or a productivity tool.
- Show the Power of Your Product: Use this trend to demonstrate how effortlessly your product works or how it simplifies complicated tasks, giving the impression that your product is pulling the strings behind the scenes.
7. “Pretty Little Baby” — June 5, 2025
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Audio: Pretty Little Baby by Connie Francis
With 2.5M Reels created using this upbeat, feel-good audio, creators are showcasing heartwarming, fun moments that capture lighthearted, joyful energy. This track is ideal for any content that aims to make viewers smile, featuring playful, quirky, or cute moments.
Why This Trend Works:
The joyful and catchy rhythm of the song instantly lifts the mood, encouraging creators to share emotionally uplifting content. Its lighthearted tone makes it perfect for fun, feel-good moments that resonate with a broad audience.
How You Can Use This Trend:
- Showcase Positive Experiences: Use this trend to highlight happy customer moments or product experiences that bring joy. Whether it’s a surprise delivery, a celebration, or a “first-time” experience with your product, it’s a great way to create an emotional connection.
- Highlight Fun, Relatable Content: If your brand has a playful, family-friendly image, use this trend to show off how your products make everyday moments more enjoyable. It works well for lifestyle, kids, or wellness brands that want to evoke happiness and positivity.
8. “Imma Be Taking Them Pics” — June 5, 2025
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Audio: Imma Be Doing Ma Thang by Black Eyed Peas
With 74.2K Reels created using this audio, creators are syncing rapid transformations, such as outfit or scene changes, to the punchy beat. The trend focuses on creating visually dynamic content, offering a quick-paced, enjoyable experience.
Why This Trend Works:
The fast tempo and punchy beats make it ideal for quick, attention-grabbing transitions. These transitions allow for dramatic outfit reveals, product showcases, or dynamic scene changes, making it easy for users to maintain high engagement and creativity.
How You Can Use This Trend:
- Product Showcases: Use this trend to highlight different product variants, such as new releases, color options, or sizes, through quick transitions that make the content feel fresh and engaging.
- Outfit or Look Transitions: For fashion or beauty brands, show how your products can create complete looks or make quick changes—from casual to formal or day to night. Think “before and after” transformations that captivate viewers in seconds.
9. “Rock Your Body” — June 5, 2025
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Audio: Original audio – k.hism
With 3K+ Reels using this upbeat, high-energy audio, creators are moving to the beat with fun choreography and playful transitions. The trend invites people to include rhythm-based movements that instantly capture attention.
Why This Trend Works:
The song’s infectious rhythm and energetic vibe make it a natural choice for engagement. It’s easy for creators to follow along, while the upbeat tempo keeps viewers hooked. The fun nature of the trend invites participation, making it ideal for wide engagement.
How You Can Use This Trend:
- Create Playful Branded Campaigns: For brands in lifestyle, fashion, or wellness, use this trend to create branded content that highlights your products through fun, rhythmic movements. Encourage your audience to interact and create their own content, boosting brand visibility.
- Showcase Product Features with Movement: Blend your product into the trend by showcasing its versatility, whether it’s activewear in motion or accessories that complement energetic lifestyles. This trend is perfect for visually engaging products that can easily be featured in a dynamic, high-energy setting.
10. “Body Freak” — June 5, 2025
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Audio: Original audio – lucidleslie
With just 67 Reels using this unique audio so far, the “Body Freak” trend is still in its early stages but gaining momentum quickly. The trend uses a split-screen effect to highlight different perspectives or contrasting features of the same subject. Creators are using this to showcase visual contrasts, comparisons, or different angles in an eye-catching way.
Why This Trend Works:
The split-screen effect offers a visually dynamic experience that instantly grabs attention. By presenting two contrasting angles or features side by side, the trend keeps viewers engaged through symmetry and surprise. It’s a great way to build curiosity and enhance visual appeal.
How You Can Use This Trend:
- Before-and-After Comparisons: Perfect for showcasing product transformations, such as before-and-after makeup looks, home makeovers, or fitness progress. Use this trend to emphasize how your product can make a visible difference.
- Highlighting Multiple Features: Whether you’re comparing product variations, like color or size, or showcasing how different aspects of your product work, the split-screen effect offers a fresh, engaging way to present contrasting elements.
May 2025 Instagram Reels Trends List
1. “Six Syllables” — May 29, 2025
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Audio: Original audio – wonderkindco
This rhythmic and catchy audio has been taking over Reels as a popular sound for fast-paced, creative lip-syncs and storytelling. With 22K+ Reels using it, creators are using the punchy beat to deliver memorable one-liners, jokes, or visual puns.
Why Did It Go Viral?
Because it’s short, snappy, and perfect for quick engagement. The beat’s tempo invites creativity, making it easy for users to add their own twist while maintaining high energy.
What Brands Can Learn From This Trend
Use this trend for catchy product highlights, clever brand messages, or punchy promotional hooks. It’s perfect for brands with a playful personality looking to capture attention quickly and memorably.
2. “Propaganda I’m Not Falling For” — May 25, 2025
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Audio: Chiquitita x ABBA spedup – angelagiakas
This assertive, defiant audio resonates with creators pushing back against misinformation, trends, or negativity. It’s featured in 17K+ Reels and often paired with bold text overlays or reactive clips.
Why Did It Go Viral?
Because it channels a collective mood of skepticism and empowerment. People love content that calls out falsehoods or challenges the status quo in a confident, witty way.
What Brands Can Learn From This Trend
Ideal for brands wanting to showcase transparency, authenticity, or take a stand on issues relevant to their audience. Use it to highlight real stories, bust myths, or share your brand’s unique perspective.
3. “Oh, Princess” — May 22, 2025
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Audio: Original audio – sotysisters
With a dramatic and theatrical flair, this audio is popular for creators dramatizing everyday situations or telling exaggerated stories. It has over 14K Reels and is often used with comedic timing or expressive visuals.
Why Did It Go Viral?
Because it adds humor and flair to relatable moments. The playful tone invites exaggeration and storytelling, making even mundane content feel theatrical and entertaining.
What Brands Can Learn From This Trend
Use this to inject humor into your brand voice. Perfect for playful product demos, light-hearted customer interactions, or behind-the-scenes fun that shows personality.
4. “I Love Stuff” — May 15, 2025
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Audio: “I Love Stuff” (Original Audio)
This bubbly, upbeat track is winning hearts with its catchy rhythm and playful lyrics. It’s quickly becoming a favorite for creators showcasing their personal collections, new purchases, or quirky hobbies. Already making waves, it’s being used in over 25K Reels, turning simple “haul” or “favorites” videos into feel-good moments that resonate with viewers.
Why Did it Go Viral?
Because it taps into joy and enthusiasm. The audio’s infectious energy makes people want to share what they love, turning simple “haul” or “favorites” videos into feel-good moments. It’s relatable, easy to jump into, and perfect for sparking positive vibes.
What Brands Can Learn From This Trend
Use this audio to spotlight product lines, seasonal collections, or customer favorites. It’s great for lifestyle brands, e-commerce stores, or anyone wanting to showcase what makes them special. Pair it with quick cuts and close-ups to keep the energy high.
5. “Memories” — May 15, 2025
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Audio: “Memories” (Original Audio)
This gentle, reflective track is trending as the perfect backdrop for nostalgia and heartfelt storytelling. Creators use it to share throwbacks, personal milestones, or moments that tug at the heartstrings. With 18K+ Reels using this track, it’s quickly becoming the go-to audio for reflective and emotional content.
Why Did It Go Viral?
Because everyone loves a good trip down memory lane. The wistful tone encourages emotional connection and invites viewers to reflect on their own stories. It’s perfect for slowing down the feed and creating a moment of sincerity.
What Brands Can Learn From This Trend
Use this audio for brand origin stories, customer testimonials, or highlighting long-term impact. It suits heartfelt campaigns and content that values authenticity over flash. Keep visuals honest and straightforward to match the vibe.
6. “Hello, It’s Me” — May 15, 2025
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Audio: “Hello, It’s Me” (Original Audio)
This warm, inviting track is becoming popular for intros and reintroductions. It’s the soundtrack for creators and brands reconnecting with their audience or making a fresh start. With 12K+ Reels already featuring this sound, it’s perfect for announcing a new chapter or revisiting a brand identity.
Why Did it Go Viral?
Because it feels personal and approachable. The audio invites viewers in, creating a friendly, conversational tone that breaks the fourth wall. It’s ideal for rebuilding the community and sharing new beginnings.
What Brands Can Learn From This Trend
Use this sound to announce updates, launch new campaigns, or welcome followers back. It’s an opportunity to humanize your brand voice and set a tone of openness and authenticity. Pair it with candid shots and direct-to-camera moments.
7. “Apéritif” — May 8, 2025
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Audio: “Apéritif” by dennisivnvcbeats, DYVN
This smooth, jazzy instrumental has carved out a niche in food, lifestyle, and luxury content. Its laid-back beat and sophisticated vibe add an air of elegance to every Reel it touches. It’s already featured in over 15K Reels, making it one of the go-to sounds for aesthetically pleasing and lifestyle-focused content.
Why Did it Go Viral?
Because it turns everyday moments into something stylish. The instrumental’s relaxed pace invites viewers to savor content, be it a beautifully plated dish, a calming routine, or a chic product reveal.
What Brands Can Learn From This Trend
Perfect for lifestyle brands, restaurants, and premium product lines. Use it to enhance your visuals with slow pans, close-ups, and graceful transitions. It’s all about creating a mood that feels exclusive yet inviting.
8. “The Butterfly Effect” — May 8, 2025
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Audio: “The Butterfly Effect” (Original Audio by alexa.kosior)
This introspective audio invites creators to share important moments and cause-effect stories. It’s quickly becoming the soundtrack for reflective storytelling on Instagram. With 20K+ Reels already using it, creators are tapping into its power to illustrate how small decisions lead to life-changing moments.
Why Did it Go Viral?
Because everyone relates to moments that changed their path. The audio encourages thoughtful content that connects on a deeper level. It’s perfect for illustrating growth, change, and life lessons.
What Brands Can Learn From This Trend
Use it to showcase transformational stories- your brand’s journey, customer success, or product evolution. It’s a chance to be vulnerable and authentic, creating meaningful engagement.
9. “Noooooo” — May 8, 2025
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Audio: “Noooooo” (Original Audio by isobellorna)
This funny, dramatic audio perfectly captures those frustrating moments we all experience. Creators are using it to exaggerate the frustration of everyday annoyances, like dropping a phone or spilling coffee. It’s already featured in 10K+ Reels, tapping into the universal appeal of minor mishaps turned into dramatic moments.
Why Did it Go Viral?
Because it’s universally relatable and instantly funny. The drawn-out “Noooooo” makes minor mishaps feel dramatically entertaining, encouraging shares and laughter.
What Brands Can Learn From This Trend
Use this trend to poke fun at common pain points your product solves. Be it tangled cords, delayed deliveries, or last-minute cancellations, this audio lets your brand empathize with your audience while keeping things light-hearted.
10. Mystical Magical” – Benson Boone (May 3, 2025)
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Audio: “Mystical Magical” by Benson Boone
This one’s got a cinematic build and a soft, emotional tone. It is perfect for creators who want to highlight personal and meaningful moments. It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations. The pace is slower, but the payoff is still substantial.
Why Did it Go Viral?
Because it makes everyday moments feel intentional. The audio helps turn simple visuals, like opening a new product, hitting a goal, or showing a process, into something emotionally satisfying. It’s a scroll-stopper without being loud, and that subtle impact is exactly what makes it stand out.
What Brands Can Learn From This Trend
This trend works best when you’re telling a story or walking someone through a moment. Use it for case studies, behind-the-scenes content, or showcasing the journey of your product or brand. No heavy effects are needed, just honest, good storytelling with smooth visuals. It’s a fit for any brand that wants to build a connection over flash.
11. “Jaws Theme” – kjhoyt (May 2, 2025)
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Audio: “Jaws” theme by @kjhoyt
This one’s not about sharks; it’s about suspense with a punchline. The classic duuun dun theme has taken on a playful life on Instagram, with creators using it to build anticipation for a twist or unexpected reveal. It’s got 12K+ uses already and is climbing fast.
Why Did it Go Viral?
Because everyone loves a good bait-and-switch. This track sets viewers up with tension, only to surprise them, usually with humor, irony, or something completely offbeat. It’s a short-form masterclass in payoff. The best-performing Reels using this trend exaggerate the buildup and then cut to a “that’s it?” or “gotcha” moment that feels unexpected.
What Brands Can Learn From This Trend
Use this trend to build tension before revealing something unexpected, be it a product drop, a limited-time offer, or a playful jab at industry norms. The key is syncing your visuals with the suspense in the audio and landing with a twist. It’s a fun way to show your brand’s personality without being too polished or predictable.
12. “This Is The Whole Point” – goldenmase (May 1, 2025)
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Audio: “Take My Hand” by goldenmase
This audio has a warm, reflective tone that’s caught on with creators documenting honest, emotional moments. With over 110K Reels using it, it’s showing up in content that highlights slow progress, personal victories, and heartfelt reflections, like finishing a big project, getting through a tough week, or simply showing appreciation for everyday wins.
Why Did it Go Viral?
Because it makes small things feel big in the best way. The pace of the track slows down the scroll and invites people into the moment. It’s not trying to go viral with shock, just realness. That emotional authenticity is what keeps people watching, sharing, and commenting.
What Brands Can Learn From This Trend
Use this when you want to tell a meaningful story. It’s perfect for walking through a customer journey, showing growth over time, or sharing your brand’s evolution. Keep visuals sincere and straightforward. This trend performs best when it feels real, not scripted.
Instagram trends aren’t fleeting moments, they’re your backstage pass to engagement, visibility, and viral momentum. The secret sauce? Show up with purpose, not panic-scroll.
Here’s how to make sure you’re not just scrolling:
- Catch trends early: Blink and they’re gone. Jump in while the wave is rising, not when it’s already crashing.
- Make it on-brand: Don’t just follow—remix. Add your aesthetic, your message, your vibe. That’s how your brand becomes the trend.
- Sync your timing: Post when your audience is watching, scrolling, and double-tapping. Strategic timing turns good content into great reach.
- Keep showing up: One viral post won’t build your brand. Stay consistent, stay present, and keep riding the rhythm of what’s trending.
- Start conversations: Trends are meant to spark interaction. Ask questions, invite reactions, and get your audience in on the action.
Tracking what’s trending can feel like a full-time job, but it doesn’t have to be. Let SocialPilot handle the scheduling, strategy, and momentum so you can focus on what really matters: creating scroll-stopping, brand-boosting content.
Now get out there and make some Reels magic.
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