Influencer Marketing

Top 50 Social Media Influencers on Instagram & TikTok [June 2026]

This blog highlights the top social media influencers dominating Instagram and TikTok across categories like beauty, fitness, tech, food, fashion, and lifestyle.

Top 15 Most Followed Instagram Accounts in June 2026
Table of Contents

Today, people are more likely to discover new products through the creators they follow on social media than through traditional advertising. With nearly 68.7% of the global population using social media, influencer recommendations increasingly shape what people buy, watch, and try.

For brands, influencer marketing has become one of the most effective ways to reach highly engaged audiences. The challenge, however, lies in finding the right creators among millions of profiles across platforms.

To make that easier, we’ve done the research and curated a list of the top social media influencers on Instagram and TikTok in 2026. From celebrities and lifestyle creators to entrepreneurs and niche experts, these are the creators leading conversations and influencing audiences worldwide.

Ready to discover who’s making the biggest impact? Let’s dive in.

What is a Social Media Influencer?

A social media influencer is an expert who has established trust, credibility, and a loyal following in a specific industry and has built a strong social media presence.

They consistently share content around a specific niche like fashion, fitness, tech, finance, parenting, education, gaming, or even hyper-specific topics like AI tools or vegan baking.

Influencers act as digital word-of-mouth engines and can be valuable partners for brands looking to create awareness about their products and reach a wider audience.

Types of Social Media Influencers (Based on Follower Count and Reach)

Not all influencers have millions of followers, and they don’t need to. From hyper-niche creators to global celebrities, each type of influencer plays a distinct role in brand visibility and audience engagement.

Here’s a breakdown based on follower count and the kind of impact they deliver:

Influencer Type Follower Range Key Characteristics & Use Cases
Nano Influencers 1,000 – 10,000 Small but highly engaged audiences. Ideal for niche targeting, authentic engagement, and community-driven campaigns.
Micro Influencers 10,000 – 100,000 Balance reach and relatability. Often niche experts or enthusiasts who drive strong interaction and trust.
Macro Influencers 100,000 – 1,000,000 Broad appeal and strong visibility. Effective for reaching larger audiences, though engagement rates may dip slightly as follower count grows.
Celebrity Influencers 1,000,000+ Massive global reach at a premium cost. Best suited for large-scale brand awareness, major launches, and global campaigns.

Most Followed Social Media Influencers Worldwide

Some of the top influencers in the world whose sway transcends all social media platforms are:

1. Cristiano Ronaldo

Cristiano is a Portuguese footballer who plays for a football club in Saudi Arabia called Al Nassr. He is the biggest influencer in the world and has popular endorsement deals with Armani, Binance, Castrol, Herbalife, Clear, Livescore, Nike, Tag Heuer, and more. Ronaldo generates an average of $3.43 million per post and a 5.63% engagement rate.

Did you know? Ronaldo holds a Guinness World Record for being the first person to reach 500 million Instagram followers.

2. Leo Messi

Messi is an Argentine footballer playing for an MLS team in the US, Inter Miami. Some of his best collaborations include Adidas, Budweiser, Gatorade, Huawei, Pepsi, Lay’s, and Mastercard. He rakes in an average of $2.6 million per post and has an engagement rate of 4.47%. [Hypeauditor]

Did you know? His 2022 World Cup victory post is the most-liked Instagram post (74.6 million likes) of all time.

3. Selena Gomez

Selena is an American actress, businesswoman, producer, singer, and a major pop culture figure. She earns approximately $2.5 million per sponsored post and has collaborated with prominent brands such as Coca-Cola, Louis Vuitton, Puma, Verizon, and Pantene. She is also the founder of a beauty brand named Rare Beauty. Selena’s posts have an average engagement rate of 0.50%.

Did you know? Selena once held the record for the most-liked Instagram photo with a simple Coca-Cola campaign image.

4. Kylie Jenner

Kylie is an American influencer and reality TV star with a strong social media presence. She has had lucrative brand collaborations with Adidas, Calvin Klein, Puma, Pepsi, etc. She is also the founder of Kylie Cosmetics, has an engagement rate of 3.37%, and earns an average of $2.37 million per post.

Did you know? Kylie Jenner became one of the youngest self-made billionaires (as reported at the time), largely due to the success of Kylie Cosmetics and its strong social media marketing strategy, driven by her and her sisters’ online reach.

5. Dwayne Johnson

Dwayne Johnson, best known by the nickname ‘The Rock’, became popular as a pro wrestler on WWE before transitioning to acting, making him a long-standing pop culture icon. He has promoted several brands, including Apple, Ford, Under Armour, and Teremana. The Rock makes an average of $2.3 million per sponsored post on social media platforms and has an engagement rate of 2.46% on Instagram.

Did you know? Before fame, Dwayne Johnson was cut from the Canadian Football League and faced severe financial struggles.

6. Ariana Grande

Ariana Grande is an American pop singer and actress. She has partnered with high-profile brands such as Apple, Coach, Givenchy, Guess, Lipsy, MAC, Starbucks, Reebok, r.e.m.beauty, and T-Mobile. Ariana’s 0.56% engagement rate earns her approximately $2.27 million per sponsored post.

Did you know? Ariana is one of the few global pop stars to pause touring for long periods without losing Instagram engagement.

7. Kim Kardashian

Kim Kardashian is an entrepreneur, model, and reality TV star who has been a brand ambassador for renowned companies such as Balenciaga, Skims, KKW Fragrance, Shoedazzle, and many more. She reportedly earns around $2.17 million per post and has an average engagement rate of 3.50% on Instgaram.

Did you know? Kim completed her four-year law apprenticeship in May 2025 and is actively pursuing a legal career.

8. Beyonce

Beyoncé is a global music icon, performer, and entrepreneur who has successfully built brands like Ivy Park, Parkwood Entertainment, etc. She has collaborated with and endorsed major global brands such as Adidas (Ivy Park), Tiffany & Co., Pepsi, L’Oréal, H&M, and Balmain. She maintains an average engagement rate of  6.4% on Instagram and earns around $1.8–$2 million per sponsored post.

Did you know? Beyoncé’s album releases are studied in business schools for how she controls timing and surprise drops.

9. Khloé Kardashian

Khloé Kardashian is a media personality, entrepreneur, and reality TV figure with tens of millions of followers. She is the co-founder of Good American, a size-inclusive denim and apparel brand, and has endorsed brands like Fabletics, Nurtec ODT, Dose & Co, FabFitFun, Beats, etc. Her average engagement rate is 0.05–0.25%, and she earns around $1.6–$1.9 million per sponsored post.

Did you know? Khloé publicly stopped Photoshopping her Instagram photos to promote body positivity.

10. Justin Bieber

Justin is a Canadian singer who has been an ambassador for various top brands such as Adidas, Calvin Klein, T-Mobile, and many others. He earns up to $1.76 million per sponsored post and has an engagement rate of around 5.6% on Instagram.

Did you know? Justin Bieber was the first artist to chart seven songs from a debut album simultaneously on the Billboard Hot 100.

Top 5 Instagram Influencers in Beauty Industry 

11. Rihanna

Brand collaborations: Balmain, Chopard, CoverGirl, Dior, Gucci, Louis Vuitton, Manolo Blahnik, Samsung, Stance, and many others.

Instagram Engagement rate: 6% [HypeAuditor]

Price per sponsored post: Approximately $900k- 1 million

Rihanna is a Barbadian singer, a businesswoman, and among the most popular influencers on social media. She has sold over 250 million records worldwide. She has 146 million followers on Instagram and is among the top beauty influencers on social media. This is evidently demonstrated by the success of her brand, Fenty Beauty.

12. Katrina Kaif

Brand collaborations: Berger Paints, Etihad Airways, Lino Perros, Nykaa, Rado, Reebok, and Xiaomi

Price per sponsored post: Approximately $481k 

Katrina is a Bollywood actress popular for her Hindi movies and the co-founder of Kay Beauty. She has received numerous accolades and has a massive following of 78.7 million on Instagram. Given her viral fame and association with the Indian entertainment industry, she has collaborated with multiple luxury brands over the years.

13. Mari Maria

Brand collaborations: e.l.f. Cosmetics and Skincare, Dyson, La Prairie, Nestle NINHO, OX Cosmetics, and Shopee.

Mari is a Brazilian makeup guru and the founder of Mari Maria Makeup. She has over 21 million followers on Instagram and is a powerful social media influence for her millions of followers globally.

14. James Charles

Brand collaborations: Morphe, CoverGirl, James Charles x Morphe

Price per sponsored post: Between $80,000–$100,000

James Charles is an American beauty influencer, makeup artist, and content creator with 19.1 million followers on Instagram. He rose to fame through bold makeup artistry and viral tutorials on his YouTube channel. James has played a key role in shaping influencer-driven cosmetic marketing on social media.

15. Nikkie de Jager

Brand collaborations: Juvia’s Place, Maybelline, Moira Cosmetics, and OFRA Cosmetics.

Price per sponsored post: Approximately $50,000

Nikkie is a Dutch makeup artist and brand influencer who first gained popularity in 2015 because of her ‘The Power of Makeup’ video on YouTube. She has since gained over 18.6 million followers on Instagram and founded Nimya, a brand dealing with cosmetics and skincare.

Top 5 Instagram Fashion Influencers

16. Georgina Rodriguez

Brand collaborations: Amara Lenses, Guess, and Laverne Perfumes.

Engagement rate: 2.9%

Price per sponsored post: $354k

Georgina is an Argentine-born Spanish model and among the popular influencers, commanding a formidable 73 million followers on Instagram. Many people know her because of her partner, Cristiano Ronaldo.

17. Chiara Ferragni

Brand collaborations: Amazon Fashion, Bvlgari, Dior, Pantene, and Pomellato.

Chiara Ferragni is an Italian fashion designer, blogger, content creator, and model with over 27.4 million followers on Instagram. She launched her personal fashion brand, Chiara Ferragni Brand, in 2013. She has also collaborated with renowned fashion brands through her blog.

18. Camila Coelho

Brand collaborations: Dior, Lancôme, Louis Vuitton, L’Oréal Paris, Revolve, Sephora, Valentino, Elaluz

Engagement rate: ~4%

Price per sponsored post: Approximately $392k per post

Camila Coelho is a Brazilian fashion and beauty influencer with 10.3 million followers on Instagram. She is also the founder of Elaluz and was a Dior counter role at Macy’s as a teen. Her polished aesthetic, strong audience trust, and premium brand alignment make her a top choice for high-end fashion and beauty collaborations.

19. Aimee Song

Brand collaborations: Dior, Louis Vuitton, Prada, Chloé, H&M, Levi’s, Sephora, Revolve

Price per sponsored post: Between $45,000–$65,000

Aimee Song is an American fashion influencer, author, and entrepreneur best known for her long-running fashion blog Song of Style. With 7 million loyal fans on Instagram and a decade-plus presence in the influencer industry, Aimee is regarded as one of the original fashion bloggers who successfully transitioned into luxury influencer marketing.

20. Danielle Bernstein

Brand collaborations: Terra Kafe and Patchology.

Engagement rate: 1.06%

Price per sponsored post: Approximately $50,000–$75,000

Danielle is an American fashion designer and founder of the WeWoreWhat brand, which she launched while still in her sophomore year of college. Besides her fashion lines, she has partnered with many brands. She is among the best influencers in the world with over 3.2 million Instagram followers.

Top 5 Instagram Tech Influencers

21. Gaurav Chaudhary

Brand collaborations: Samsung, Xiaomi, Realme, OnePlus, Oppo, Vivo, Asus, iQOO, Intel, Amazon India

Engagement rate: ~3.8%

Cost per sponsored post: ₹20–30 lakh per post (approximately $25,000–$36,000)

Gaurav Chaudhary, popularly known as Technical Guruji, is one of India’s most influential tech creators with 5.9 million followers. He also runs a popular YouTube channel where he simplifies smartphones, gadgets, and consumer electronics for a mass audience in Hindi and English.

22. Marques Brownlee

Brand collaborations: Google, Samsung, Apple (product features), Sony, Tesla, Microsoft, OnePlus, AT&T, Qualcomm

Cost per sponsored post: Approximately $25,000–$40,000

Marques Brownlee, widely known as MKBHD, is one of the most trusted voices in consumer technology. He has 5.2 million followers on Instagram, and he creates clean, no-nonsense reviews of smartphones, laptops, EVs, and emerging tech.

23. Matty McTech

Brand collaborations: Samsung, ASUS ROG, Corsair, Logitech, Razer, LG, MSI, Secretlab, Elgato

Engagement rate: 2.5–2.7%

Cost per sponsored post: Approximately $5,000–$10,000

Matty McTech is a tech creator known for showcasing desk setups, gaming gear, and productivity-driven workspaces. With over 3.5 million followers on Instagram, he shares practical, visually appealing gear recommendations tailored for gamers, content creators, and the modern remote-work ecosystem.

24. Mark Rober

Brand collaborations: Google, CrunchLabs, Discovery, National Geographic, LEGO, etc.

Engagement rate: ~3%

Cost per sponsored post: Between $30,000–$50,000

Mark Rober is a former NASA engineer turned science communicator who creates content around engineering, physics, and problem-solving. He has 3 million followers on Instagram and is best known for turning complex STEM topics into fun, visual stories.

25. Lewis Hilsenteger

Brand collaborations: Apple, Samsung, Google, Sony, Dell, ASUS, OnePlus, Xiaomi, LG, Microsoft, etc.

Cost per sponsored post: Between $15,000–$25,000

Lewis Hilsenteger is a Canadian creator, tech influencer, and the founder of Unbox Therapy, one of the most recognized tech review brands in the world. He posts under @unboxtherapy, has 2.8 million followers on Instagram, and is best known for unboxing and reviewing smartphones, gadgets, and consumer electronics.

Top 5 Instagram Travel Influencers

26. Chris Burkard

Brand collaborations: KOFI gallery, 66 North, Braud & Co, and Hafnartorg.

Price per sponsored post: $25,000–$45,000

Chris is an American photographer and artist who focuses on capturing humanizing moments. He is an accomplished travel influencer with about 3.8 million followers on Instagram.

27. The Bucket List Family (Gee Family)

Brand collaborations: Disney and Lindblad Expeditions.

Price per sponsored post: $18,000–$30,000

The Bucket List is an American family of travel journalists and influencers travelling across different countries to explore their hobbies. The family consists of Garrett (dad), Jessica (mum), Dorothy (daughter), Manilla (son), and Calihan (son), and has over 3.2 million Instagram followers.

28. Murad Osmann

Brand collaborations: Bambu Indah, Binance, Bulgari Hotels & Resorts, and Accor Live Limitless.

Engagement rate: ~2.5–3.5%

Price per sponsored post: $15,000–$25,000

Murad is a Russian photographer and travel influencer based in Moscow. He and his wife, Nataly Osmann, went viral in 2012 when Murad posted his ‘Follow Me To’ series on Instagram. He has since gained over 3 million followers and is considered to be one of the top travel influencers.

29. Lauren Bullen

Brand collaborations: Bali Arts District and NANUKU house.

Price per sponsored post: $10,000–$18,000

Lauren is an Australian travel influencer and blogger based in Bali, Indonesia. She became popular through her fashion, lifestyle, and travel content and has gained over 1.9 million followers. She is also the co-founder of Tone Studio, a photo and video editing app.

30. Tanya Khanijow

Brand collaborations: Samsung, Airbnb, MakeMyTrip, Marriott Hotels, GoPro, Emirates

Engagement rate: ~1.3–3.5%

Cost per sponsored post: ~$5,000–$12,000

Tanya Khanijow is a travel content creator and digital storyteller best known for her immersive travel guides, solo adventures, and cinematic videos that inspire people to explore the world. She has over 1.4 million followers on Instagram, where she shares destination insights, travel tips, and experiences from across India and beyond.

Top 5 TikTok Beauty Influencers

31. Addison Rae

Brand collaborations: American Eagle, Hollister, ILIA Beauty, L’Oreal, Nerds Candy, and Reebok.

5.3 billion Likes on TikTok

Addison Rae is an American singer, actress, and dancer who became popular after sharing videos on TikTok. She has since grown her account to 88.1 million followers, making her a prominent figure and contributing to her numerous partnerships with top brands.

32. Dixie D’Amelio

Brand collaborations: Burberry, Dunkin Donuts, Morphe, Prada, Puma, and Valentino Beauty.

3.3 billion Likes on TikTok

Dixie is an American singer and a social media star popular for her videos on TikTok, where she amassed 54 million followers. She is also Charli D’Amelio’s elder sister. 

33. James Charles

Brand collaborations: CoverGirl, Morphe, and Painted.co

1.6 billion Likes on TikTok

James Charles is an American beauty influencer and makeup artist who rose to fame by sharing makeup tutorials through his YouTube videos. He has since become more popular on TikTok, where he has gained 40.1 million followers.

34. Mirta Miler

Brand collaborations: Anastasia Beverly Hills, Freck Beauty, L’Oreal, Nivea, Sheglam, and Too Faced Cosmetics.

1.3 billion Likes on TikTok

Miler is a Croatian beauty content creator with 18.8 million followers. She accidentally went viral in 2019 just by sharing her hobby. She now uses different social media platforms to share her makeup tutorials.

35. Mikayla Nogueira

Brand collaborations: L’Oréal, e.l.f. Cosmetics, Maybelline, Charlotte Tilbury, Glow Recipe, Rare Beauty

1.9 billion Likes on TikTok

Mikayla Nogueira is an American beauty influencer and makeup artist who has 17.4 million TikTok followers. She is known for her honest product reviews, bold makeup looks, and unfiltered personality.

Top 5 TikTok Fitness Influencers

36. Demi Bagby

Brand collaborations: 1st Phorm, Black Rifle, Bodybuilding.com, Gymshark, NutraBolt, Rogue, and Women’s Best.

316M Likes on TikTok

Demi Bagby is an American bodybuilder and CrossFit athlete with over 14 million followers on TikTok. Her content emphasizes discipline, resilience, and mental health through movement, and her athletic feats make her a darling to fitness buffs and top brands worldwide.

37. Vanessa Alvarez

Brand collaborations: Gymshark, Women’s Best, Alani Nu, Bang Energy

327M+ Likes on TikTok

Vanessa Alvarez is among the Gen Z influencers known for her strength-training routines, gym-focused lifestyle content, and motivational fitness videos. With 13.1 million followers on TikTok, she strongly appeals to young fitness enthusiasts.

38. Antonie Lokhorst

Brand collaborations: Gymshark, MyProtein, Women’s Best, fitness and athleisure brands

78.5M Likes on TikTok

Antonie Lokhorst is a Dutch fitness influencer and callisthenics athlete best known for his aesthetic physique, high-intensity workouts, and bodyweight training content. With 4 million followers on TikTok, he shares gym routines, transformation clips, and strength-focused videos.

39. The Fitness Marshall (Caleb Marshall)

Brand collaborations: ActiveBooty

183.6M Likes on TikTok

Caleb Marshall is an American fitness sensation with 3.8 million followers on TikTok. Marshall is popular amongst younger audiences for his workout style that incorporates a lot of fun and dancing.

40. Jennifer Selter

Brand collaborations: BlendJet, Lululemon, New Balance, and Nike.

26.9M Likes on TikTok

Jen Selter is an American fitness influencer who began this journey in high school while working for a local gym. She has grown into an internet sensation and is today among the top 10 social media influencers in the world of fitness. She has 2.3 million followers on TikTok.

Top 5 TikTok Food Influencers

41. Gordon Ramsay

Brand collaborations: HexClad Cookware, MasterClass, Burger King, Amazon Fresh, Royal Caribbean, Tefal, etc

724.9 million Likes on TikTok

Gordon Ramsay is a world-renowned celebrity chef, restaurateur, and television personality who has successfully reinvented himself as a TikTok food influencer. On TikTok, he has 40.9 million followers and is best known for reacting to viral cooking videos.

42. Abir El Saghir

Brand collaborations: Bosch Home Appliances, Tefal, Honor Arabia, Samsung, LG, etc.

504 million Likes on TikTok

Abir El Saghir is a food creator and chef best known for her cinematic, large-scale cooking videos that showcase traditional Middle Eastern and global dishes. With 31.5 million followers on TikTok, her content stands out for its grand presentation, storytelling, and visually immersive style.

43. Nick DiGiovanni

Brand collaborations: Chipotle, Amazon Fresh, HexClad Cookware, Walmart, Oreo, Gordon Ramsay–led collaborations

407.6 million Likes on TikTok

Nick DiGiovanni is a professional chef, content creator, and former MasterChef US finalist. He has 13.4 million TikTok followers, 41 million followers on YouTube and is among the most influential food personalities on TikTok. His ability to simplify cooking while keeping it exciting makes him a favorite among food enthusiasts.

44. Emily Mariko

Brand collaborations: Green Chef and Gimaguas.

Emily Mariko is an American social media influencer who gained popularity for her cooking TikToks in 2021. Her expertise and enthusiasm when preparing dishes, especially rice and salmon, have earned her 12.2 million followers and numerous collaborations.

45. Nana Joe

Brand collaborations: Blue Bottle Coffee and Lala Foods.

373.5 million Likes on TikTok

Nana Joe is a Mexican TikTok foodie and influencer with 6.8 million followers. She mostly posts videos about packing her daily lunchbox, earning her a loyal fanbase.

Top 5 TikTok Lifestyle Influencers

46. Khaby Lame

Brand collaborations: Binance, Hugo Boss, Pepsi, Middle East Bank QNB, and Samsung.

2.6 billion Likes on TikTok

Khaby Lame is an Italian lifestyle influencer famous for his videos in which he silently gives ‘life hacks’ to people who complicate simple processes. He is also the most followed TikTok personality, with around 162 million followers!

47. Zach King

Brand collaborations: Amazon, Apple, CAPEX.com, Coca-Cola, Disney, Nike, and Pepsi.

1.2 billion Likes on TikTok

Zach King is an American content creator who rose to fame because of his ‘magic vines’ videos that are edited to look like he is performing magic. His influence has massively spiralled, with him gaining over 84.5 million followers on TikTok!

48. Avani Gregg

Brand collaborations: Morphe, NYX Cosmetics, Savage X Fenty, Shein, Givenchy, Skechers

3.2 billion Likes on TikTok

Avani Gregg is an American lifestyle and beauty influencer who rose to fame on TikTok through her expressive makeup looks, trend-led videos, and highly relatable personality. She started out with creative face-paint and transformation content, and today she has over 41.3 million followers on TikTok.

49. Bretman Rock

Brand collaborations: Amazon, Cecred, and YSL Beauty.

762.9 million Likes on TikTok

Bretman is a Filipino-American social media influencer with 19.5 million TikTok followers. He first went viral on YouTube in 2015 and is known for sharing humorous perspectives on life and makeup tutorials.

50. Kaeli Mae

Brand collaborations: Nathan James, O-Cedar, Too Faced Cosmetics, and Swiffer.

695.5 million Likes on TikTok

Kaeli is an American TikTok influencer who shares beauty, fashion, shopping, and lifestyle content. She quit her job as a barista at Starbucks in 2022 to become a full-time creator and has now garnered billions of views from her fanbase of 13.8 million followers.

How We Shortlisted These Influencers

There are numerous influencers on social media platforms currently, and it might be difficult for you to choose the right person for your brand. But there are three things that you must always look at: audience demographics, influencers’ posting rates, and the genre they represent.

We focused on all three of them while shortlisting these influencers. We also thoroughly scanned their profiles to ensure the facts mentioned here are accurate. This should make it easier for you when looking for top social media influencers.

How to Work with Top Social Media Influencers

Once you’ve connected with social media influencers on Instagram or TikTok, follow these best practices to build successful partnerships:

  • Build a strong relationship: Take the time to understand the creator’s audience and content style before proposing a collaboration.
  • Set clear campaign guidelines: Define the campaign objectives, deliverables, timelines, and key messaging from the start.
  • Communicate your expectations: Clearly outline your goals, preferred content formats, and performance metrics.
  • Share relevant brand information: Provide brand guidelines, product details, and any resources the influencer needs to create authentic content.
  • Maintain open communication: Be available to answer questions, provide feedback, and support the creator throughout the campaign.
  • Encourage creative freedom: Allow influencers to present your brand in a way that resonates naturally with their audience.

By focusing on transparency, communication, and trust, you can build long-term influencer partnerships that deliver meaningful results for your brand.

Choosing the Right Social Media Influencer for Your Brand 

Social media influencers have become powerful voices that shape trends, influence buying decisions, and help brands connect with highly engaged communities. However, follower count alone doesn’t determine the right partnership.

The best influencer for your brand is one whose audience, content style, and values align with your goals. Whether you’re looking to drive awareness, build trust, or reach a niche community, the creators featured in this list offer a useful starting point for discovering potential partnerships across Instagram and TikTok.

As influencer marketing continues to evolve, brands that focus on authentic collaborations and long-term relationships with creators are more likely to see meaningful and lasting results.

Frequently Asked Questions

Who is the youngest influencer in the world?

Elle Lively McBroom (@elle) is the youngest influencer, with over 3.5 million followers on Instagram. She is the daughter of YouTubers Catherine and Austin McBroom.

Who is the fastest-growing influencer?

Aditi (@officialaditisharma) is a fast-rising Indian influencer who has already gained 1.8 million Instagram followers. She has an impressive 8% engagement rate and is becoming a popular name among International beauty brands.

Who is the highest-paid kid influencer?

Ryan Kaji is the highest-earning kid who has a YouTube channel with over 40.3 million subscribers.

Who are the top Gen Z influencers?

Charli D'Amelio, Khaby Lame, and Kylie Jenner are some of the top Gen Z influencers on TikTok and Instagram. Besides them, creators like Emma Chamberlain, Addison Rae, and Avani Gregg also have a massive following in their respective domains.

How much do social influencers get paid?

The earnings of influencers on TikTok and Instagram vary depending on their follower count, niche, and post engagement. While nano influencers make somewhere between $10–$100 per post, mega influencers can charge $10,000+ per post. There are also some top stars who make millions of dollars annually through brand collaborations.

About the Author

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Om Prakash Jakhar

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