Planable

Planable

Make Social Media Management Efficient with Planable

Lo mejor para : Small Businesses, Agencies, Enterprises

Precios: $33/mo

How We Analyzed Planable

Our review of Planable is grounded in hands-on testing and real-world application by our in-house social media experts. We explored its core features, like scheduling, analytics, and ad management through live brand accounts to evaluate performance. Additionally, we incorporated insights from trusted third-party sources, including user reviews on G2 and Capterra.

Planable: Quick Summary

Número de Review (G2) 838
Clasificación general por estrellas (G2)
Facilidad de uso
Calidad del apoyo
Facilidad de instalación
Precios mínimos $33/Month
Número de cuentas sociales 4
Número de miembros del equipo 30
Programación y publicación consulte
Analítica consulte
Bandeja de entrada social consulte
Colaboración consulte
Marca blanca consulte
Escucha social consulte
Lo mejor para Medianas empresas, Empresas, Agencias

Planable is a pretty handy tool that launched less than 10 years ago, aiming to make social media planning and teamwork easier and less of a headache. What we really like is how intuitive it feels right off the bat — perfect for teams who want their social media process neat and organized without jumping through hoops.

One of the things that stands out when you start using Planable is the feedback and approval flow. You can leave comments directly on posts, and getting approvals feels smooth and quick, way less back-and-forth emails or chats. Plus, they give you four different ways to look at your content: feed, grid, calendar, and list view. We played around with these, and honestly, switching between them makes it super easy to visualize your schedule or see what’s coming up next. For example, the calendar view lets you spot gaps or crowded days right away, while the grid gives you a quick snapshot of how your feed will actually look.

Scheduling feels flexible, too — you can set posts for different platforms without extra fuss, which helps keep your brand consistent everywhere. That’s a big win if you’re juggling multiple accounts.

Another favorite feature, based on what users say, is the approval process. It really cuts down on confusing back-and-forth and saves time. Plus, the analytics they provide are smart but not overwhelming. You get clear engagement numbers that help you see what’s working and what’s not — so your team can focus on what your audience actually loves.

Planable also has this cool social inbox where you can reply to Instagram and Facebook comments and DMs all in one place. We tried it out, and it’s pretty handy to organize conversations by status, react in real-time, and keep your community engaged without jumping between apps.

As for pricing, there’s no free trial, but there is an all-time free plan. After that, their plans start at $33 a month for one workspace covering five accounts — pretty competitive for businesses or agencies. The only downside is it doesn’t have white label options or social listening features, so if you really need those, it might fall short.

Pros

  • From day one, Planable has been praised for its user-friendly interface, which features an intuitive layout and functionalities that make it easy for teams to start managing content quickly.
  • Know for its seamless collaboration, Planable helps social media marketers stay online with comments and one-click approval, simplifying feedback and approval workflow.
  • In the Planable calendar, you get versatile content views like feed and grid views, which offer users flexibility in planning visual content.
  • Planable analytics abilities also help get a quick overview of content performance for easy decision-making.

Bibiana O.

Planable is easy to implement and has become an essential part of my day-to-day tasks as a business owner and social media manager. I like how easy it is to plan posts across different social media platforms like Instagram and Pinterest. It’s great that you can connect multiple accounts, which makes managing everything in one place really convenient.

Verificado G2 Review

Contras

  • No integrations with CMS platforms for website publishing yet
  • No social listening and monitoring features
  • Another feature agencies find it challenging to work without is a white label, which is missing in Planable. 
  • Planables may have analytics abilities but are rather basic and do not share in-depth details about the content or campaign performance necessary for long-term social media planning.
  • Planable also lacks several automation workflow abilities that help save time and do complex jobs in a few clicks.
  • With limited integration, Planable limits the social media performance as you are expected to switch between platforms to get the work done.

Poss K.

when a post is scheduled, it is quite tricky to make some changes (not always sure which changes cause this), it it requires you to unschedule a post (which sometimes its unclear if certain setting have been retained.

Verificado G2 Review

Planable Reviews: In-Depth Features Analysis

Publicación y programación

Inteligente y avanzado Colas consulte
Repetir entradas consulte
Calendario de redes sociales consulte
Publicación automática desde RSS consulte
Programación masiva consulte
Vista previa del puesto consulte
Asistente AI consulte
Apoya a Facebook Primer comentario consulte
Apoya Instagram First Comenta consulte
Apoya a LinkedIn First Comentario consulte
Publicaciones de colaboración en Instagram consulte
TikTok Carrusel de Entradas consulte
Carrusel de publicaciones en LinkedIn consulte
Programación de cortos consulte

When it comes to scheduling and publishing, Planable really nails the basics that social media teams need. We found that their features make managing and planning content way more organized and efficient. Take the social media calendar view — it’s super helpful for visually laying out posts and keeping track of what’s coming up without any guesswork.

We also love the bulk scheduling feature. It’s a massive time-saver, especially if you’re handling a ton of content at once. Being able to schedule multiple posts in one go just cuts down the grind. Plus, the post-preview option is great — it lets us see exactly how posts will look on each platform, so we’re confident everything fits the vibe before hitting publish.

Another handy tool is the repeat post feature. We use it to recycle top-performing content without having to start from scratch every time, which definitely ups our efficiency. And then there’s Notability, their AI assistant. It’s like having a content buddy that throws out caption ideas and can even help rewrite posts, making the creative process smoother and quicker.

Planable

However, we couldn’t help but notice the absence of smart queueing and auto-publishing from RSS, which might be critical for users seeking a more automated workflow. Additionally it does not support TikTok carousel posts. However, the platform allows users to schedule YouTube Shorts and publish LinkedIn carousel posts.

Nat L.

I love that I can take an hour or two and plan the entire month with of content to be posted on my client’s socials. It makes it to easy to do my job. Setting it up is easy to do as well, I prefer the calender view and it allows me to visually see how all the posts are scheduled and lets me fill in the slots where we can benefit from some posting.

Verificado G2 Review

Análisis e informes

Análisis detallados de las redes sociales consulte
Análisis combinados multicuenta consulte
Métricas de compromiso consulte
Análisis del rendimiento de los hashtags consulte
Informe personalizado Constructor consulte
Informe PDF por correo electrónico al cliente consulte
Informe de autoprogramación para equipo y cliente consulte
Etiqueta blanca Informe descargable en formato PDF consulte

When we dig into Planable’s analytics, it offers a straightforward way to get the key insights marketers need to track how their content is doing. You get detailed engagement metrics for each account, so it’s easy to keep an eye on what’s resonating.

That said, while Planable covers the basics well, its analytics can feel a bit limited, especially if you’re an agency or a small business looking to scale. For example, it doesn’t combine data across multiple accounts or let you create custom reports to show clients the full picture of performance.

Still, for anyone who needs fundamental analytics to track engagement and understand how their audience is interacting, Planable gets the job done. It helps you tweak your content strategy based on what’s actually working, which is pretty valuable.

Patricia L.

I wish Planable had an insights or analytics feature to save me a great deal in generating reporting for my clients. Other than that, Planable still serves all our social media management needs.

Verificado G2 Review

Compromiso

Responder a mensajes y comentarios consulte
Puede responder a los mensajes consulte
Responder a las preguntas y Review consulte
Puede Responder en Visitante Mensajes consulte
Bandeja de entrada social unificada consulte
Responder a las historias consulte

Planable is great for collaboration and planning, making content creation smoother for teams. But when it comes to the social inbox, engagement, and listening features, it’s a bit limited.

Right now, Planable has a unified inbox for Facebook and Instagram comments, which is pretty handy. We can reply, react, delete, and keep conversations organized by marking them as open, reply later, or done—all without leaving the platform. And the good news? They’re working on adding more platforms, so managing engagement should get even easier.

One thing to note: you still can’t reply to direct messages or reviews from within Planable. For those, you’ll need to jump back into the native social apps to handle the full audience engagement.

Colaboración en profundidad en los medios sociales

Flujo de aprobación de contenidos consulte
Por puesto Multiusuario Colaboración consulte
Comentarios consulte
Gestión de accesos consulte
Incorporación gratuita e ilimitada de clientes consulte

Collaboration is one of Planable’s most vital features for streamlining content planning, creation, and approval processes. It offers a user-friendly interface with multiple views for better visual and organizational strategies.

Planable

With effective collaboration, Planable allows team members to engage in real-time discussions by leaving comments directly on posts. We found that it also supports multi-user collaboration on a single post, enabling many to contribute to content. 

A planable approval workflow enhances and promotes structured review and ensures all content meets the necessary standards before publishing. 

Robust access management is another key aspect of Planable. It helps teams maintain content integrity by assigning specific roles and permissions to different team members.

Hannah R.

Makes everything so easy. We love the different views as everyone on the team works differently and has different preferences. The approval process makes it super easy to work with clients and different members of the team.

Verificado G2 Review

AI-Powered Capabilities

AI Assistant for Content Generation consulte
Caption Suggestions consulte
AI Best Time to Post Suggestions consulte
Idea Generation consulte
Post Rewriting consulte
AI ChatGPT Post Scheduler consulte
Automated Hashtag Recommendations consulte

Planable’s AI features really help speed up content creation. The caption generator gives quick ideas from images or topics that just need a bit of tweaking. The post rewriting tool is handy for freshening up drafts without starting over.

Planable

The AI also suggests new content ideas based on what we’ve posted before, keeping the creative flow going. Hashtag suggestions are a nice time-saver, helping us reach the right audience.

Planable’s AI assistant is helpful but has its limits. It can get repetitive, offers little customization, and lacks advanced features like predictive best time to post indication and AI-driven scheduling. Often, manual edits are needed to keep content natural. It’s not as powerful as standalone AI tools and struggles with complex topics.

Morgan Ellis W.

The AI tool! Super useful & quick for me to make my captions more concise or punchy and it’s easily editable too if I wanted to change or take a word out of it’s suggestion!

Verificado G2 Review

Facilidad de uso y configuración

UI/UX Sencillo y fácil de usar
Facilidad de instalación
Tiempo de preparación necesario Media

As we have already stated, Planable is a user-friendly tool with an intuitive design, making it accessible to users of varying technical backgrounds. The setup process is straightforward, with users able to create an account, set up a profile, and establish a workspace in minutes.

The platform’s efficiency minimizes downtime, allowing teams to focus on content strategy and quickly establish a collaborative environment for social media management. 

Adam K.

I’ve been extremely impressed with how customizable Planable is! It has solutions for all of our team’s use cases, and in many cases, it even has additional resources that go above and beyond!

Verificado G2 Review

Atención al cliente

Asistencia por chat en directo consulte
Asistencia por correo electrónico consulte
Formación consulte
Soporte de configuración consulte
Gestor de cuentas dedicado consulte

Planable offers multiple channels to effectively assist users. Its live chat support enables real-time assistance for customers’ immediate concerns. With email support, setup support, and a dedicated account manager, Planable strengthens customers’ areas of concern.

While the absence of phone support may be a limitation for users who prefer direct verbal communication, the available support channels fulfill the customer’s needs.

Precios y planes

Free Plan

Gratis

Por mes
  • 1 Usuario
  • 1 Account

Características

  • 50 total posts
  • + unlimited experience

Básico

$33

Por mes
  • Usuarios ilimitados
  • 1 Workspace

Features+

  • 60 posts/ workspace
  • Usuarios ilimitados
  • 4 social pages/ workspace
  • 2 types of approval
  • Feed & Calendar views
  • Analytics add-on available

Pro

$49

Por mes
  • Usuarios ilimitados
  • 1 Workspace

Basic Features+

  • 150 posts/ workspace
  • Usuarios ilimitados
  • 10 social pages/ workspace
  • 3 types of approval
  • Feed, Calendar & Grid views
  • Analytics add-on available

Empresa

A medida

Por mes
  • N/A
  • N/A

Pro Features+

  • Puestos ilimitados
  • Multi-level approvals
  • Feed, Calendar, Grid & List views
  • Pay by bank/ wire transfer
  • Gestor de cuentas dedicado
  • Analytics add-on available

Planable’s pricing structure is designed to cater to the needs of a wide range of users, from freelancers to small businesses to larger enterprises. The platform offers flexible pricing through tiered plans to fit the requirements of every industry user.

It has an all-time free plan that is limited to 50 posts. Above this is a basic plan that costs $33 per month for one workspace and unlimited users, making it suitable for small teams and businesses. The Pro plan is better suited for bigger teams and agencies, costing $49 monthly for more features than the basic plan. Then, at last, comes the enterprise plan that can be customized according to the user’s needs.

Overall, the pricing is reasonable, given the features the tool offers. However, with the missing social listening white-label features, managing complete social media activities from a single platform becomes difficult. This might require adding another tool to your management needs.

Despite all this, Planable will always be a blend of flexibility, affordability, and collaborativeness that streamlines social media management.

Bibiana O.

Planable is quite expensive, and even with the basic plan, some features are still locked. It’s priced higher than other similar apps, which can be frustrating if you’re looking for more affordable options.

Verificado G2 Review

Alternatives to Planable

Planable packs some solid features for planning and collaboration, but its missing unified social listening, limited advanced analytics, and no white label options have made some users look for more flexible alternatives.

If you’re one of those folks thinking about switching from Planable, no worries—we’ve put together five alternatives that bring different strengths to the table. These options might be a better fit if you’re a brand or agency looking for more all-around social media management power.

 
SocialPilot

SocialPilot

Planable

Planable

Agorapulse

Agorapulse

Sprout Social

Sprout Social

Loomly

Loomly

Precios A partir de $30/Mes Starts at $33/Month A partir de $69/Mes A partir de $199/mes A partir de $60/mes
Lo mejor para Agencias y pequeñas empresas Medianas empresas Marcas y empresas Marcas y empresas Marcas y empresas
Perfiles sociales 7 4 10 5 10
Facilidad de uso
Ayuda
Publicación
Programación masiva 500 puestos 400 puestos 200 puestos 350 puestos 400 puestos
Colas inteligentes consulte consulte consulte consulte consulte
Repetir puesto consulte consulte consulte consulte consulte
Primer comentario consulte consulte consulte consulte consulte
Selección de audiencias consulte consulteOnly LinkedIn consulte No consulte
Planificación y creación de contenidos
Biblioteca de contenidos consulte consulte consulte consulte consulte
Vista del calendario consulte
Fácil de leer
consulteComplejo consulte
Complejo
consulte
Abrumador
consulteDifícil de leer
Asistente AI consulte consulte consulte consulte consulte
Etiquetado de ubicaciones consulte consulteSólo Instagram consulte consulte consulte
Calendario festivo consulte consulte consulte consulte consulte
Llamadas a la acción personalizadas consulte consulteOnly Facebook consulte consulte consulte
Instagram Collab Posts consulte consulte consulte consulte consulte
Editor de imágenes consulte consulte consulte consulte consulte
Compromiso
Bandeja de entrada social consulte
Bandeja de entrada unificada
consulte consulteVarias bandejas de entrada consulteComplejo consulteDesorganizado
Reply to  Comments consulte consulte Facebook & Instagram only consulte consulte consulte
Responder a Reviews & Consultas consulte consulte consulte consulte consulte
Capacidades de IA
Programador GPT consulte consulte consulte consulte consulte
Respuesta automatizada consulte consulte consulte consulte consulte
Generador de subtítulos consulte consulte consulte consulte consulte
Generador de hashtags consulte consulte consulte consulte consulte
AI Suggested Best Time to Post consulte consulte consulte consulte consulte
Analítica
Análisis detallados de las redes sociales consulte
Fácil de leer
consulteAbrumador consulte
Complejo
consulte
Complejo
consulte
Complejo
Generador de informes personalizados consulte consulte consulte consulte consulte
Post Performance consulte consulte consulte consulte consulte
Compartición automática de informes con los clientes consulte consulte consulte consulte consulte
Colaboración entre equipos y clientes
Gestión de clientes consulte consulte consulte consulte consulte
Flujos de aprobación consulte
Fácil y rápido
consulteComplejo consulte
Confuso
consulte
Fallos de seguimiento
consulte
Funciones que faltan
Por puesto Colaboración multiusuario consulte consulte consulte consulte consulte
Aprobación sobre la marcha consulte consulte consulte consulte consulte
Etiquetado en blanco
Cuadro de mandos de marca blanca consulte consulte consulte consulte consulte
Informe descargable de marca blanca consulte consulte consulte consulte consulte
  Pruébelo gratis Más información Más información Más información Más información

If you seek a complete social media management tool compared to Planable, SocialPilot stands out as the top choice. It fills all the voids left behind by Planable and gives even more robust functionalities. 

SocialPilot

SocialPilot is a social media management tool that pretty much fills in the gaps where Planable falls short. For example, it has a social inbox and white-label features—both huge wins if you care about engaging your audience and keeping clients happy.

We’ve found SocialPilot super user-friendly, too. Whether you’re just starting out or more experienced, its interface feels smooth and easy to use. Plus, bulk scheduling and an advanced approval workflow help get things done faster.

Another thing we like? SocialPilot offers flexible plans that won’t break the bank—starting around $30 a month—with no sneaky fees. So if you’re a small business or agency looking for more power without the extra cost, it’s definitely worth checking out.

In Conclusion

Planable is a user-friendly and straightforward tool offering excellent social media planning, collaboration, and scheduling capabilities. Its amazing visual planning and collaboration features enable you to create and schedule pitch-perfect social media posts for multiple accounts simultaneously.

Planable is a strong contender in the social media management landscape for businesses and agencies focused on efficient planning. Its comparatively impressive pricing structure is flexible for teams of different sizes.

Even though Planable is a useful platform for managing social media, it does have some gaps that prevent it from being an all-in-one solution. As we reviewed Planable for its abilities, we found that various limitations compel users to turn to alternatives that offer a full suite of social media management, like SocialPilot.

Now that we have thoroughly discussed Planable, you are in a more informed position to decide whether or not to go for the platform.

Preguntas frecuentes

What is Planable used for?

Planable is a social media scheduling platform used for planning, creating and scheduling posts for multiple social media platforms from a single dashboard. It offers impressive collaboration features to unite all your team members and clients on a single platform for faster feedback and approval processes.

What are the features of Planable?

Here are some of the notable features of Planable:

  • Social media Scheduling
  • Calendar and Grid View planning
  • Mockup planning
  • Universal content creation
  • Mediateca
  • Team and Clients collaboration
  • Real-time comments, annotations, and text-suggestions

Who are the competitors of Planable?

Competitors of Planable include:

  • SocialPilot
  • Agorapulse
  • Sprout Social
  • Loomly
  • Zoho Social
  • Hootsuite
  • Sendible
  • Tampón

Sobre el autor

Foto de Jimit Bagadiya

Jimit Bagadiya