Create, schedule, and publish promotional posts across Google Business Profiles from SocialPilot to encourage more registrations, visits, and purchases.
Social media is often the first place businesses promote an upcoming event or special offer. Google gives these promotions another opportunity to reach customers as they search for nearby businesses, compare options, and decide where to go.
Publishing an event or offer on a Google Business Profile gives customers timely information to consider.
With SocialPilot, businesses can now create and schedule Event and Offer posts alongside their social posts, all from Create Post.
Promote Upcoming Events Where Customers Search
Someone searching for a café may not begin with an event in mind. But finding a live performance, tasting session, or weekend workshop on one Business Profile could make that café more appealing than the other options nearby.
The same applies to:
- Store openings and open houses
- Classes and consultations
- Community events and other occasions that give customers a reason to visit or register
Choose Event under Google Business Profile Options in SocialPilot to add the event title, dates, optional times, and a button leading customers to the next step. AI Pilot can help generate the title too.
Schedule the post across selected profiles so the event has enough time to attract attention before it begins.
Help Your Best Offers Stand Out
When customers compare businesses offering similar products or services, a relevant offer can help one listing stand out.
An offer gives customers something concrete to weigh alongside location and reviews:
- A discount or introductory deal
- A seasonal package
- A redeemable coupon code
It can become the deciding factor for someone already close to booking or buying.
Choose Offer inside Create Post to add the promotional period, coupon code, redemption link, and terms and conditions. Schedule it across selected Google Business Profiles for the dates the offer applies.
Manage Google Promotions Alongside Social Content
Event and Offer posts sit inside the same SocialPilot Create Post workflow used for the rest of your social content.
- Create the promotion alongside posts for Instagram, Facebook, LinkedIn, and other channels.
- Set the relevant dates and choose the Google Business Profiles that apply.
- Publish immediately or schedule it in advance, same as any other post.
For businesses managing multiple locations, the same promotion goes out to every selected profile in one pass. Agencies can extend client campaigns to eligible Google Business Profiles the same way, while keeping the entire promotion inside SocialPilot.
Availability: Event and Offer posts are available across all SocialPilot plans for eligible connected Google Business Profiles. Accounts connected to 10 or more locations aren’t currently supported.
Reach Customers Beyond Social Media
Take your next event or offer beyond your existing social audience. Publish it on relevant Google Business Profiles through SocialPilot to reach people actively exploring their options and give them a timely reason to visit, register, or buy.
Explore the Help Documentation for complete feature details, or contact the SocialPilot support team in case of any doubts.
