9 Social Media Collaboration Tools Your Team Needs

Crafting an effective social media strategy requires meticulous fine-tuning to ensure content is posted successfully.

Let’s take a look at publishing just one post.

The whole marketing team has to sit together to decide on the priorities that ought to be promoted on social media. Once that’s done, you need to brainstorm an out-of-the-box idea.

After that, you have to discuss it with your Copywriter and come up with witty two-liners for the caption. You should also coordinate with the Graphic Designer to design pixel-perfect creatives for the post.

After much feedback and rework loops, you ought to rely on a Community Manager/Social Media Marketer to share the post at the right time. The work doesn’t just end after hitting on the share button.

You also need to delegate the task of responding to the comments if any are received. And if communication goes wrong at one point, your post won’t be able to go live at the right time.

However, you can escape the apocalypse by using social media collaboration tools. Your team can leverage these to strategize, generate content ideas, create a social media calendar, assign tasks, approve content, share files, track analytics, and so much more.

Without any further ado, let’s begin.

Best for:

Rating:

4.5 (G2)

Apps:

Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions

Our Experience:

SocialPilot is a social media collaboration tool that supports teams managing multiple social accounts. Users can invite their team members and assign roles to them according to their scope of work. This facilitates a simpler and more straightforward workflow.

Roles and Permissions:

Roles like the Admin, Manager, Content Creator and Client can be given access to the connected social media accounts selectively. The access can also be based on social platforms and functionalities of SocialPilot.

This helps in division of work while keeping the content and other data of one client private from that of others.

Client Workflow:

A notable fact that is that the platform allows users to onboard clients and include them in the collaboration workflow in SocialPilot. By default Clients can see posts, approve them or send them to the content creators for edits and add comments to the said drafts.

Content Approval:

Content approval workflow is an important part of SocialPilot’s collaboration features. Posts created by Content Creators within the workspace need approval from authorized team members to be scheduled and published.

However, users can enable mandatory client approval for select accounts to seek their review as well. So, all posts created for these accounts need to be approved by relevant Clients. Approvals-on-the-go feature eases this process by enabling clients to review any posts readily without much hassle.

Collaboration on Content Creation:

Post-creation, too, is a collaborative venture within the platform, as multiple team members can contribute to creating and refining a draft into a complete post. Given that members have access to relevant accounts, they can each edit posts their team member has created.

All team members can communicate during the post-creation process in the dedicated section with comments. This space also allows you to see the history of actions such as the creator of a post and people who have made edits to it. Any edits required can be suggested with these comments of drafted posts.

Shareable Reports and Engagement:

The performance analytics provided by SocialPilot can be seen and tracked by all the team members who are given access to the analytics feature. You can select a period of time to see the analytics and convert them to a report. These reports can be shared as links or downloadable PDFs with relevant stakeholders.

Similarly, with relevant permissions, social media teams can collaborate to manage the engagement with SocialPilot’s inbox. Users can monitor the incoming messages, comments, and reviews from the audience of all connected accounts within the workspace.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Final Verdict:

SocialPilot is a user-friendly and affordable option for social media collaboration to be used by teams. It provides features for multiple users can collaborate, allocate tasks among themselves, communicate, exchange feedback, and seek review and approval from relevant people. The platform includes collaboration capabilities for multiple aspects including content management, performance monitoring and engagement.

Best for:

Rating:

4.5 / 5 (G2)

Apps:

Web-version, Android & iOS apps

Our Experience:

While Slack isn’t necessarily a tool for social media management, it works amazingly well as a collaboration tool. It can be used for all of your project needs like adding your social media team, creating different channels to share files, assigning tasks, and collaborating.

The suite of tools provided by the platform makes teamwork highly streamlined. Through Channels and Slack Connect, users can create exclusive workspaces dedicated to teams and organizations to centralized all their communication. You can also send group messages or personal messages and conduct calls be it audio or video which is known as Huddles.

Canvas and Task Lists empower users to organize project details and action items, creating a collaborative documentation environment where teams can easily manage tasks. Workflow Automation offers drag-and-drop simplicity for automating routine tasks, while extensive app integrations with over 2,600 apps bring diverse tools into Slack’s interface.

The search feature, although useful might seem complicated for people from a non-technical background. Additionally, users on free plans may find the limitations on search history restrictive.

Pricing

Final Verdict:

Slack is a dynamic and versatile collaboration tool, especially for teams looking for integrated, organized, and efficient communication. It brings together internal and external communication to make it easier for brands to work together smoothly.

Best for:

Rating:

4.6 / 5 (G2)

Apps:

Web-version, Android & iOS apps

Our Experience:

If yes, then Google Workspace is the tool your business should be using. You can store files, documents, and images in it. You can also use Google Drive to directly upload media files to SocialPilot for creating post drafts seamlessly.

Google Workspace is a well-known platform which hosts an array of features helping organizations, irrespective of their size, function smoothly. Gmail and Google Chat form the communication core, with Gmail enabling email-based conversations and Google Chat offering real-time messaging. Google Meet facilitates team meetings with video conferencing, screen sharing and recording options, especially helpful for remote teams or those working asynchronously.

Integrated with Google Calendar, Workspace users can schedule meetings, manage tasks, and set reminders, making it easy to coordinate across team projects. Google Docs, Sheets, and Slides allow multiple team members to edit files simultaneously, making updates in real-time.

The suite’s AI-powered assistant, Gemini, is integrated across Workspace to offer task assistance.

However, Google Workspace can overwhelm users with notifications in lieu of keeping team members informed. Additionally, some advanced features like Meet call integration in Docs and Gemini functionalities are restricted to paid plans, which may limit utility for small teams on tight budgets.

Pricing

Final Verdict:

Google Workspace’s tightly integrated ecosystem provides a versatile, collaborative experience for teams, though there may be a learning curve for new users adjusting to its notification management and premium features.

Best for:

Rating:

4.5 / 5 (G2)

Apps:

Web-version, Android & iOS apps

Our Experience:

Dropbox is a social collaboration tool that allows you to share large files with anyone, anywhere. You don’t need to send multiple emails for that or keep calling someone. For document sharing, DocSend provides virtual data rooms and secure, trackable links, which help professionals share sensitive documents with ease.

You can use it for sharing a plethora of files such as images for Instagram, strategy spreadsheets, videos, presentations, and more. Additionally, Dropbox Sign offers an integrated e-signature solution, streamlining the signature process and saving hours on document management.

But it has evolved beyond just storage to support dynamic team collaboration.

Replay is equipped for video creation, enabling users to upload, review, and approve video content directly within Dropbox. You’ll get hassle-free feedback workflows, especially useful for marketing and media teams.

However, Dropbox’s strengths can seem fragmented across different sub-tools like DocSend and Dash, which may cause confusion.

Pricing

Final Verdict:

Dropbox remains a valuable tool for media-rich, document-centered workflows with strong security and sharing controls. However, the tool might becomes difficult to sustain for larger, growing teams.

Best for:

Rating:

4.7 / 5 (G2)

Apps:

Web-version, Android, and iPhone/iPad apps

Our Experience:

Brosix is a secure team communication solution that gives you access to a private team network that you can completely manage. Team networks include various collaboration features that enable you to set up a private team network for internal communication. Doing so lends you total control over who can join and what features are accessible to whom.

The Web Control Panel centralizes network management, where administrators can add or remove users, adjust permissions, and monitor activity in real-time. This feature is especially beneficial for teams needing structured, policy-driven communication.

With user activity logs and custom user activity reports, admins can track user interactions, including message history, login details, and feature usage. Real-time features like voice and video chat, screen sharing, and whiteboard support dynamic teamwork, while file transfer and screenshot features ensure smooth content sharing.

Brosix’s security requirements include end-to-end data encryption, making it an excellent alternative for improving your team’s cybersecurity.

Pricing

Final Verdict:

Brosix excels in providing a controlled and secure environment for communication but may not suit teams needing a broad range of integrations or public-facing collaboration tools.

Best for:

Rating:

4.4 / 5 (G2)

Apps:

Web-version, Android & iOS apps and web extensions

Our Experience:

Evernote Business is a versatile collaboration and note-taking tool which is one of the most perfect collaboration tools for teams to share content within the team. You can also collect materials, information, and ideas and have it all on a single platform for everyone to see and read.

As a digital document, Evernote offers a Notes app that supports multimedia content, letting users create notes with text, images, links, and files. The Web Clipper is useful for saving online content and screenshots directly into notebooks, which is ideal for research or inspiration. Furthermore, document scanning lets users digitize physical documents, turning Evernote into a centralized digital workspace.

For task management users are allowed to integrate to-dos directly within their notes, helping keep track of deadlines. The Calendar Integration connects with Google Calendar, enabling users to link notes to events, a helpful feature for meeting preparation. Additionally, Evernote’s AI-Powered Search simplifies finding content across notebooks, even within scanned documents and images.

With this collaboration tool for social media, you can also track and manage all your different work projects over here.

However, collaboration tools lack advanced task assignment and tracking, which may limit its appeal for teams needing robust project management.

Pricing

Final Verdict:

For individual productivity and information sharing, Evernote is reliable and effective, making it suitable for small teams or personal use. It has some very useful features to help social media teams centralize and take care of various tasks in one place.

Best for:

Rating:

4.5 (G2)

Apps:

Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions

Our Experience:

Huddle is a general collaboration software and can be used as a social media collaboration tool. It is a robust document collaboration tool designed for secure, team-based workflows. It emphasizes document security and control, making it ideal for industries requiring strict compliance.

You can collaborate with anyone from your internal team to your clients and partners. Assigning tasks, setting approvals, automatic version control, comment streams, this tool has it all.

Key features of Huddle include review and approval workflows that facilitate structured, version-controlled document management. This feature ensures that users can track changes, manage document iterations, and maintain a clear audit trail—a necessity for compliance-driven projects.

Huddle’s integration capabilities with Microsoft 365, SharePoint, Google Workspace, and Salesforce enable seamless collaboration within existing organizational environments.

While it excels in document-centric workflows, it lacks the real-time chat and multi-user editing features common in other collaboration tools.

Pricing

Final Verdict:

For document-driven teams needing compliance and structured workflows, however, Huddle is a valuable choice. But the platform lacks versatility which might be requisite for social media teams.

Best for:

Rating:

4.4 / 5 (G2)

Apps:

Web version, Android & iOS apps, and Chrome extension

Our Experience:

One of the best collaboration tools is Asana. Businesses and agencies can use it to manage and organize projects and tasks and communicate in real-time, measure progress, and collaborate.

It enables teams to manage many projects at the same time. Your teams organize tasks by creating structured projects, assigning responsibilities, and setting due dates. This ensures that team members are aligned and can follow project timelines without confusion.

With Goals and Reporting, Asana keeps everyone on track by visualizing progress against defined objectives and providing real-time updates on metrics. This is essential for tracking social media engagement, reach, and other campaign KPIs.

Asana’s workflow automation is highly efficient for social media teams with repetitive tasks, like scheduling posts or sending updates for approvals. Automation reduces manual work, allowing the team to focus more on creative tasks and strategy. With Admin and Security features, Asana secures data and gives admins control over user access.

However, while Asana’s functionalities are robust, it may be overwhelming for new users due to its extensive feature set.

Pricing

Final Verdict:

Asana’s strong project management, automation, and reporting capabilities make it an excellent tool for social media teams looking to streamline and elevate their collaborative efforts.

Best for:

Rating:

4.6 / 5 (G2)

Apps:

Web-version, Android & iOS apps

Our Experience:

Planable is a content collaboration tool that helps teams create better content together. It was built by marketers for marketers, so every need you may have has been carefully taken care of.

This social media tool platform helps you to establish your own feedback and approval process, regardless of the size of your team. With 4 different types of approval levels: none, optional, required, and multi-level, Planable prevents unfinished posts from being published.

A standout feature of Planable is its content collaboration workflow. Teams can collaborate in real-time, leave in-context comments, provide feedback, and approve content all within the platform. This workflow is especially beneficial for agencies working with multiple clients, as it keeps all feedback and approvals organized next to the content, reducing miscommunication.

Additionally, approval flows can be customized to control visibility, ensuring that content is polished before clients or stakeholders review it.

Its content calendar allows users to plan and manage posts across multiple social platforms. The calendar view is visually intuitive, with drag-and-drop scheduling, color-coded labels, and customized views that make it easy to organize campaigns and track deadlines.

The media library centralizes visual assets, allowing teams to reuse images and videos quickly. AI-driven tools further simplify content creation by offering post suggestions and automatically generating captions from images and videos.

Planable’s Analytics feature offers valuable insights into post-performance, audience demographics, and engagement metrics.

Pricing

Final Verdict:

Planable excels in social media content collaboration, offering a simplified, visual workflow ideal for small teams, agencies, and social media professionals.

What to Look for In Social Media Collaboration Tools?

We have brought together a list of tools that cover team collaboration for different aspects of social media management. However, it’s important to make well-informed choices when it comes to selecting the right collaboration tool for your team.

So here are some crucial factors to look for in these tools:

• Pricing: Perhaps the most important piece of information about a tool is its pricing. Picking a tool is essential, which doesnt put a strain on your marketing budget but fulfills all your requirements.
• User-Friendly Design: A team has a mix of people and some might not be as technically proficient. So the tool you choose must be easy to use for all members of your team regardless of their technical knowledge.
• Features for Collaboration: Even if you go with collaboration software, which is affordable and easy to use, see that it has all the features you require for effective collaboration with your team. Some of the vital features include real-time collaboration, communication and feedback space, approval workflow, selective access, task allocation, sharable reports, media resources, etc.
• Scalability: It’s very important for you and your team that the platform you work on is equipped to support your growth and subsequently increasing requirements. So see to it that the tool you opt for can scale up within reasonable charges.
• Customer Support: Having responsive customer support makes the user experience with any tool far better than one without it. When using an advanced tool, you might encounter glitches or have doubts regarding different aspects of the platform. A proactive support team will address your doubts and solve your problems in the shortest of time.

Now we have lined up all the information for you to make a well-informed decision.

Why Do We Need Social Media Collaboration Tools?

Here are a few reasons why you and your team need to use a social media collaboration tool:

• Streamlined communication: Collaboration tools enable clear, real-time communication across teams, reducing miscommunication and delays.
• Easier tracking of progress: They offer tools like dashboards and timelines to monitor project milestones and individual tasks effortlessly.
• Increased accuracy with reviews: Review features allow for real-time feedback and version control, helping teams catch errors early.
• Enhanced productivity: By automating repetitive tasks and organizing workflows, these tools help teams focus on high-impact work.
• Centralized collaborative platform: A single platform consolidates documents, chats, tasks, and calendars, making information accessible and organized.

Conclusion

Social media is a collective effort. A team that lacks collaboration runs the risk of ineffective strategy execution. As a result, you end up ruining both time and effort with little output.

That’s why introducing social media collaboration tools in the team is crucial. Not only do they keep a tab on the extra work responsibilities, but also make work fun and less stressful. SocialPilot is one such tool that helps your team handle most social media tasks efficiently. Start your free 14 day trial period now.