12 Social Media Collaboration Tools for Your Team in 2023

A social media strategy is not an easy play if you don’t use a social media collaboration tool. It needs a lot of fine-tuning to post content successfully.

How? Let’s take a look at publishing just one post.

The whole marketing team has to sit together to decide on the priorities that ought to be promoted on social media. Once that’s done, you need to brainstorm an out-of-the-box idea.

After that, you have to discuss it with your Copywriter and come up with witty two-liners for the caption. You should also coordinate with the Graphic Designer to design pixel-perfect creatives for the post.

After much feedback and rework loops, you ought to rely on a Community Manager/Social Media Marketer to share the post at the right time. The work doesn’t just end after hitting on the share button.

You also need to delegate the task of responding to the comments if any are received. And if communication goes wrong at one point, your post won’t be able to go live at the right time.

However, you can escape the apocalypse by using social media collaboration tools. Your team can leverage these to strategize, generate content ideas, create a social media calendar, assign tasks, approve content, share files, track analytics, and so much more.

Without any further ado, let’s look at the best social media collaboration tools.

Have you ever wondered if there was a tool where you could give selective access to some members of your team to work only on specific accounts? Or do you wish you could create different levels of access such as manager, digital marketing head, content creator, and so on? Or even if you need to create a seamless workflow to ensure no content goes unchecked?

All of this and so much more are possible with SocialPilot. You no longer need to worry about utilizing different tools for your various social media requirements. SocialPilot has it all, so your team doesn’t have to struggle between multiple tools.

From bulk scheduling to detailed analytics, this is one of the best tools for social media collaboration.

Another great feat for flawless collaboration within SocialPilot is the easy communication achievable between the collaborators at the post-level. A dedicated feedback section enables team members and clients to share their thoughts in the form of comments on a post – all within SocialPilot.

Managing and collaborating on all your social media platforms like Facebook, Instagram, Pinterest, Twitter, YouTube, Tumblr, and TikTok becomes easier with SocialPilot.

Features of SocialPilot

Advantages of using SocialPilot

L

Luis Ignacio C.

Carrying the social networks of several companies at the same time, without the perfect tool, is a task that can end in a complete disaster. That is why, after using SocialPilot, I can say with confidence that it is the best option for small entrepreneurs and for consolidated work teams that seek to offer a better service.

J

JoAnn J.

I discovered Social Pilot after reaching my frustration threshold with several other social media scheduling platforms. Several were difficult to navigate; some were not responsive. So relieved I discovered SocialPilot!

While Slack isn’t necessarily a tool for social media management, it works amazingly well as a collaboration tool.

It can be used for all of your project needs like adding your social media team, creating different channels to share files, assigning tasks, and collaborating. You can also send group messages or personal messages and conduct voice or video calls.

Do you need to share too many work emails just to get your hands on one edited document? Or has it ever happened that you needed to post on Facebook urgently and you posted an older version document?

If yes, then Google Drive is the tool your business should be using. You can store files, documents, and images in it. You can also use Google Drive to directly upload media files to SocialPilot for creating post drafts seamlessly.

Mention is a unique collaboration tool that allows you to listen in on what people are saying about you. It could be quite cumbersome for you to search everywhere your brand has been mentioned.

That’s why it is the social media collaboration tool to have for your team. It gives full access to your team members to listen to your brand’s mentions all across the internet and then split up tasks accordingly.

Dropbox is a social collaboration tool that allows you to share large files with anyone, anywhere. You don’t need to send multiple emails for that or keep calling someone.

You can use it for sharing a plethora of files such as images for Instagram, strategy spreadsheets, videos, presentations, and more. The folders and files shared through Dropbox make you feel as if you and your colleagues are working from the same desktop.

Do you assign post scheduling tasks to someone on your team and still find that sometimes it gets forgotten? Or maybe you are finding it difficult to figure out which kind of posts work best on Facebook?

These are the two worries that Post Planner helps you easily solve. They have a content engine where you can find the best content in your niche that will bring the most engagement.

Brosix is a secure team communication solution that gives you access to a private team network that you can completely manage. Team networks include various collaboration features that enable you to centralize your team’s communication in one place.

Brosix’s security requirements include end-to-end data encryption, making it an excellent alternative for improving your team’s cybersecurity.

Evernote Business is not the same as Evernote. It can be one of the perfect collaboration tools for teams to strategize and share content within the team.

You can also collect materials, information, and ideas and have it all on a single platform for everyone to see and read. With this collaboration tool for social media, you can also track and manage all your different work projects over here.

Huddle is a general collaboration software and can be used for your social media collaboration.

You can collaborate with anyone from your internal team to your clients and partners. Assigning tasks, setting approvals, automatic version control, comment streams, this tool has it all.

One of the best collaboration tools is Asana. Businesses and agencies can use it to manage and organize projects and tasks and communicate in real-time, measure progress, and collaborate.

It enables teams to manage many projects at the same time. Task management, automatic notifications, collaboration tools, reporting, dashboards, and document management are primary features.

Asana integrates with various apps, including Google Drive, Dropbox, and Slack. It’s free for groups of up to 15 people.

Planable is a content collaboration tool that helps teams create better content together. It was built by marketers for marketers, so every need you may have has been carefully taken care of.

With this collaboration tool that helps social media teams, you can establish your own feedback and approval process, regardless of the size of your team. With 4 different types of approval levels: none, optional, required, and multi-level, Planable prevents unfinished posts from being published.

How often do you find yourself going back and forth via email or Slack with the team to find a meeting time? That’s where Appointlet comes in to help you easily select a meeting time that works for all parties (and across all time zones).

Simplicity is at the heart of Appointlet’s user interface (UI) design. This makes the platform easy to use, even for non tech-savvy people. Besides the simple design, booking meetings is also an easy process. All you have to do is choose your meeting type, set your availability, and share your booking link.