Part 1: Content Marketing Winning Strategies for Brand Growth
In Part 1 of this episode, Tejas is joined by Joe Pulizzi to discuss how brands can win at content marketing in 2022, why you should focus on one specific niche to build your audience, and how to approach social media channels.
Joe is the Founder of multiple startups, including the CEX: Creator Economy Expo, The Tilt, and The Orange Effect Foundation, and is the bestselling author of seven books like Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
- 4:10 – 8:14 – Content Marketing Tips – First and foremost, focus on doing one or two things well. Start with one form of content or channel, understand your particular audience, and set up something to differentiate yourself. After you become good at that, you can try and diversify.
- 8:14 – 12:59 – Consistency and Partnerships – Content marketing growth requires a consistent effort. Once you have built an audience and reputation, start leveraging influencers and attracting their audiences by setting up partnerships with them.
- 13:07 – 17:51 – How Can Small Brands Win –Choose a niche where you can become a leading expert. Figure out your audience and how you can differentiate your brand by focusing on something nobody else is talking about related to your products and services. Get the raw content inside your company, choose a channel and deliver value consistently to your audience.
Part 2: The Future of Social Media and Creator Economy
In Part 2 of this episode, Tejas is joined by Joe Pulizzi to discuss how to adapt your content and style for various social media platforms, the future and opportunities of the creator economy, and what content creators you should follow in 2022.
- 0:27 – 2:18 – Growing the Audience on LinkedIn and Twitter – Social media algorithms change how people consume content on LinkedIn and Twitter. The post length for each platform is specific. But you should deliver meaningful and valuable content for your audience. Also, be consistent. For LinkedIn, that means posting several times a week, while for Twitter, several times a day.
- 5:30 – 10:16 – The Creator Economy – Many creators grow audiences but don’t know how to build a business. The Tilt is all about teaching how you can become financially sustainable as a creator business.
- 12:44 – 16:08 – Content Creator Challenges – Number one is the lack of patience. It’s challenging to monetize your content on social media, and it takes time before you start earning something. Set your expectations right and be consistent. The second challenge is deciding on one thing you are great at and creating good content. The third challenge is email content many creators neglect.