How to Create a Content Bank for Social Media to Drive Business

How to Create a Content Bank for Social Media to Drive Business

Learn how a well-structured content bank can save time while making your clients and partners happy. Dive into this guide on how you can create, manage, and automate a scalable content bank for other businesses with SocialPilot!

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In today’s social media-driven marketing, businesses are becoming increasingly reliant on content marketing agencies to get quality content.

If you are involved in making content for others, you must know how cumbersome it gets to manage and share the sheer amount of content. And you also have to make it all easily accessible to your clients and partners.

Using a content bank for social media can be the answer to staying organized and managing all that content efficiently.

What is a Content Bank for Social Media?

A content bank is a centralized repository of pre-created and reusable social media content that is accessible to multiple parties. A cloud-based collaborative library filled with visuals, captions, videos, infographics, and more, categorized and ready to be published.

It’s a far more practical solution than juggling separate Google Drive links for asset transfers. Additionally, advanced platforms can offer much more than just a storage space. In this article, we are going to walk you through how you can use a content bank to drive your content marketing business and help your clients keep up their social media presence.

Why Content Marketing Agencies Should Offer a Content Bank to Their Clients or Partners?

Content marketing agencies have evolved from batch emailing content to using content banks. These banks make social media content easily accessible.

But content banks have also become way more versatile over time. So using one can enable you to add exponential value to your clients’ businesses and by extension, to your own.

So here is why you should be offering content bank to your clients:

Offer Ready-to-Use Content for Quick Deployment

Your clients are mostly busy professionals looking to spend as little time as possible to curate content that they can post to their social media readily. The last thing they need is to spend additional hours of work on rework and approvals.

A content bank with ready-to-use templates and assets lightens the burden for them!

By offering pre-approved, customizable assets like social media captions, images, videos, and infographics, you’re giving clients an easy solution to keep their social media accounts active and publishing consistent.

Whether it’s a festive post for a holiday or a quick video highlighting a product feature, clients can simply select content from the bank and post it instantly.

Ensure Consistent Branding Through Centralized Management

One of the biggest challenges you can solve for your clients is maintaining a cohesive brand image across platforms. With multiple campaigns running and various team members contributing, inconsistencies in tone, design, and messaging can easily occur.

By creating a single content bank as the sole source for all their requirements, you can help them verify uniform branding across all their assets.

Tools that hold content banks for social media also provide custom categorization. This ensures your clients can find exactly what they need, when they need it, without compromising their brand identity.

Drive Better Collaboration With Agencies and Clients

Collaboration is a vital aspect where open sharing of content is concerned. A content bank for social media facilitates teams to work together seamlessly. It acts as a shared space, simplifying how content assets are shared and accessed. Instead of spending time on back-and-forths and last-minute requirements, everything is there for the taking.

Some of the best content banks allows clients to review, approve, or provide feedback on content, which significantly reduces the back-and-forth and keeps projects moving smoothly.

Support Automation to Enhance Efficiency

One of the latest offerings that content banks from advanced platforms like SocialPilot offers is content automation. With this, you can move one step ahead from just offering assets. Now a content bank can also enable users to schedule posts in advance to be auto-published. This helps businesses maintain a consistent publishing rythm on social media, conveniently from the same place from where they are getting their content.

All the above reasons should have convinced you of the value of a content bank. This is not only useful for your clients but also helps diversify your offerings as a business to them.

Now, we will take you through how to create a content bank in the best way possible.

How to Build Your Content Bank for Social Media With SocialPilot

In this section, we have brought our best take on the process of creating a content bank. The notable thing here is we are going to use SocialPilot’s advanced content management and client workflow to achieve all that an advanced content bank has to offer.

Step 1: Assess Your Client’s Needs

If you are going to create content for others’ businesses, it is important that you be attuned to their requirements and industry landscape. Creating a repository means you have to cover all the scenarios and genres of content that the client niche you cover might need.

The top two things to achieve in the initial phase are to conduct thorough research on the target audience and major competitors. Alas, identifying trends to follow and gaps to fill can lead you to conjure successful content ideas.

Here are a few questions you need answered with your research:

  • Who are your client’s ideal customers?
  • Which platforms are their audiences most active on?
  • What type of content gets the most engagement from their audience?
  • What are the formats of content being most used for the industry that you are targeting?

Step 2: Plan Your Content Bank Strategy

When you are done assessing the needs and goals of the businesses you are targeting, next in line is to plan the actual social media content for the content bank. It will include outlining the content pillars you are offering and the types of assets they will include.

By planning strategically, you can help your clients maximize engagement while staying ahead of deadlines.

Set-Up Categories of Content

Categories of content in your content bank can be segregated not only by the types of content but also by the specific objective they’re aimed at. SocialPilot has a Content Tagging system that is perfect for you to start putting your framework in place.

Content tags in SocialPilot

Under the Set-Up menu, you can create color-coded tags for easy-identification for users. Later, when you create content for the social media content bank, you can add tags to categorize the asset. If you want to put a piece of content into more than one category, you can add multiple tags to it.

Map-Out Content on a Calendar for Better Visualization

Once you are done with establishing verticals and categories for your content bank, the next step would be to chalk out a plan in a single space. SocialPilot’s Social Media Content Calendar is the perfect to achieve that.

Its flexible dashboard with monthly, weekly, and daily views helps you put all your plans in one place to the last minute detail. You can add the following things to your calendar right away:

  • Make notes on the calendar
  • Place drafts on specific dates to act as placeholders to be made into proper content later on
  • Create social media posts with dates
  • Generate publish-ready posts for holidays or special occasions with just a click
Content Calendar in SocialPilot

You can easily rearrange content cards visible on the calendar with just a drag and drop, placing it on specific time-slots. The filtering options allow you to sort posts by social media platform, account, or campaign, so you can focus on the content you need to refine or reschedule.

The best thing about the Calendar is its a collaborative space where your clients can be looped in. They can view the content calendar, approve posts, or provide feedback directly within the platform.

For unhindered accessibility you can create and share selective visibility to separate clients. This allows for data confidentiality to be maintained while clients, partners or franchises can see and use the calendar.

Step 3: Access the SocialPilot Library to Create Your Content Bank

If we are talking about building a content bank, SocialPilot’s Library is the place you are looking for. It is a cloud-based storage space where you can save all the content you want to offer through your content bank to the clients.

Be it captions, images, videos, hashtags clusters, or PDF documents, one centralized location for all assets.

Content Library in SocialPilot

In addition to providing a space for creating a social media content repository, it also helps you organize, filter, and navigate through the massive amount of content stored in it. This makes it easy for clients to find and use the assets you offer them in your content bank.

The way to find just the right piece of content among thousands of assets within the Library can be made easy by using tags and searchable names while storing things. However, the convenient filters available make sure to take clients to just what they are looking for.

Add Content to the Library in Bulk

Being a content marketing agency, you are sure to have a ton of content at hand all the time. When setting up a content bank, all of that pre-existing content must also be added to this repository. But imagine the time required to transfer hundreds of assets individually.

SocialPilot has a convenient way out of this situation: bulk import.

Bulk Import in SocialPilot

As the name suggests, rather than letting your older content be lost, this feature enables you to compile hundreds of assets into a single CSV file and bulk import them all directly into the Library. This enables you to save massive amounts of time sorting through your files.

Now, let’s look at the types of content you can create and save within this Library.

Step 4: Curate and Create High-Quality Content

Once you are done with establishing the themes and creating generic content, it’s time to dive head-first into the mainstream content creation of your content bank. The key to a successful content bank is diversity—content that covers various formats.

SocialPilot serves in this way by offering multitudes of content creation and customization capabilities. Here are all the features to play around with for content creation.

Complete Post Creation

You can create complete social media posts within SocialPilot to save them in the internal content bank, i.e., Library. This can include a caption with one or multiple images, videos, links, hashtags, the whole nine yards.

The media you add to the post can be added from your device, cloud storage or be taken from other sources integrated within SocialPilot.

When creating complete posts, you can even tailor the content to optimize it for certain social media platforms that are supported.

Use AI Pilot for Text-Based Content

Engaging and unique captions can make the difference between a good post and a winning one that garners tons of likes, shares, and comments. SocialPilot makes the task of content writers smooth sailing with AI Pilot.

AI Pilot in SocialPilot

It simplifies the process of creating text-based content by generating compelling captions, engaging post ideas, and optimized hashtags tailored to your client’s audience.

All it needs from you is a prompt describing your requirements, and it will come up with the most engaging social media captions, post ideas, and whatever you have asked for.

You can use it to rephrase and refine your captions, customizing it for specific platforms. The captions it generates come peppered with emojis and hashtags, ready to be posted to your clients’ social media.

And the best part about AI Pilot is along with helping you add content to the content bank, it also allows your clients to create post captions when they want to schedule a post with SocialPilot.

Store and Edit Images

Visuals are critical for catching attention on social media. SocialPilot is versatile enough for you to store images you have created externally, design visual assets internally, and edit them as well.

  • Storing Images: You can import visual assets and store them in the Library. These images can be saved as single or as groups of images as a single item.
  • Curating Images: The stock image and GIF library integrated with SocialPilot comes with an endless supply of images and GIFs on any keyword or topic you require. These images, though readily available, can be selected and saved within the SocialPilot Library for easy access to clients.
  • Editing Images:  The images stored within SocialPilot can be edited and resized using the built-in editor. This feature allows you and even your clients to edit the images they are going to use in their social media posts.
  • Storing Videos: Covering all the formats of social media content, SocialPilot lets you save videos to the Library along with subtitles and your choice of a thumbnail.

Create and Save Graphics With Canva

When SocialPilot enables content creation from all directions, Canva integration is a major contributor. With this addition, you can design, edit, and upload all kinds of stunning visual assets to offer to your clients. This can include infographics, banners, carousels, or videos, all within the same space.

Create with Canva on SocialPilot

Canva in SocialPilot works seamlessly in two ways. You can create visuals in Canva and export them to the content bank or let clients design assets while scheduling posts.

Step 5: Onboarding Clients for Streamlined Collaboration

Once you have all your assets lined up and stored in the content bank, it’s open for business. This means when clients want to use the assets you are offering, you have to make it all accessible to them.

By granting controlled access, you empower them to take an active role in their social media strategy while maintaining your agency’s efficiency and oversight.

This becomes an easy feat with the Client Collaboration features in SocialPilot, designed to share, manage, and monitor client access to the content bank.

Create a Custom Invite Link

Data security and control are critical when collaborating with clients. You can, however, control and manage the access of a client with the invite links you send them. This is part of Custom Access Permissions in SocialPilot. This means the link is highly customizable, where you can dictate:

  • Whether they can connect accounts along with the number of accounts
  • Platforms and specific accounts they have access to
  • Specific accounts they can access
  • Ability to create and publish posts
  • View library
Client Management with SocialPilot

Now, you need to allow clients to be able to connect accounts, publish posts, and view content in the library to make full use of your content bank for social media.

The settings for each client invite can be changed so mixups can be avoided and seamless collaboration can be achieved for all your clients.

Sharing Invites With Clients

The process of onboarding clients into your SocialPilot workspace takes virtually no time at all. All you need to do is send a client invite to them via email or a link. Both of these ways would require them to click on the said link and sign in. Once they are in, the content bank you have created will be accessible to them.

Step 6: Facilitate Auto-Content Scheduling and Posting

Content automation isn’t usually a part of what a content bank offers. However, when you provide clients with ready-to-publish social media content, the only step left for them is to post them.

Now, with SocialPilot, you can simplify your clients’ workflow one step ahead with Advanced Scheduling and Publishing. With these capabilities, users can save hours of work spent on manual posting and centralize all their publishing activities into a single dashboard.

When given ample access, onboarded clients can leverage the content stored within the content bank to create posts and schedule them as social media posts. The scheduled posts through SocialPilot get automatically published without any intervention.

When scheduling posts, clients can:

  • Create new posts: They can add brand new content of their own to schedule as social posts.
  • Leverage content bank: They can fetch the stored content to use it in their posts.
  • Customize for social media channels: They can optimize their posts by adding platform-specific elements to their posts, such as audience targeting, mentions, account tags, location tags, etc.
  • Use media creation and editing options: The stock media library and image editor are open for them. They can make last-minute changes and customizations to their content before scheduling.
  • Access Canva: Clients are allowed to access their Canva accounts to design posts and add them to the scheduler. This means that they have the freedom to create designs of their own in addition to the content you have provided.
  • Utilize AI Pilot: Clients can access the AI Pilot to add suitable captions to the visuals they have used in their posts.
  • Visualize with Calendar: The calendar dashboard in SocialPilot allows users to monitor their content strategy in a single glance. You can segregate the view in the calendar so they can see their posts while keeping content from others’ accounts hidden.
  • Schedule at Ideal Times: The ability to schedule and plan posts in advance allows them to assign times and dates for publishing, which would bring maximum engagement to their posts.

The ability to schedule content adds significant value to your clients’ experience. Combining a content bank with a social media publishing tool into one platform allows them to manage all their social media activities seamlessly from a single space.

Until now, we talked about how SocialPilot can help content marketing agencies with its advanced features. However, branding can’t be ignored in light of functionality.

Revealing the involvement of third-party tools on your platform to your clients can raise questions. Fortunately, there are ways to provide a professional, branded experience that keeps the focus on your agency while meeting your client’s needs effectively.

White Label: Creating a Branded User Experience

As an agency, your ability to maintain a consistent brand experience can help instill trust in your clients. This is where SocialPilot’s White Label Solution proves to be invaluable. This allows the users to rebrand SocialPilot’s dashboard to fit into their own brand image, presenting a seamless experience for clients.

White Label

From the logo to the URL and email notifications, every client-facing element can reflect your agency’s branding. Instead of seeing “SocialPilot,” your clients interact with a platform that appears uniquely yours.

This approach enables you to integrate state-of-the-art social media tools into your platform without revealing your reliance on a third-party solution.

Key Features in a Content Bank for Social Media

If you are planning to build a content bank for social media, it is essential that you consider all your options rather than just going with cloud storage. The right platform should not only streamline collaboration and manage content but also enable clients to boost their presence on social media.

Here are the key features every content marketing agency should prioritize when choosing a tool for building a content bank:

Content Storage and Categorization

The core purpose of a content bank is the efficient storage and management of content, that too in bulk. From visuals and videos to captions and infographics, the platform should allow you to organize everything in one place while making it navigable.

SocialPilot’s supporting features: Content library, content tagging, multi-format content storage, and filters to navigate the library.

Seamless Content Sharing with Clients and Partners/Franchises

The creation of a content bank serves the greater purpose of being a collective source of social media content for all the parties involved. To put it simply, an ideal content bank facilitates easy and quick sharing of the stored assets with all the involved stakeholders, with minimum barriers involved.

SocialPilot’s supporting features: All-accessible content library, permissions to clients for using assets for post-creation.

Multi-Platform Scheduling and Publishing

If a content bank provides content for social media, an advanced content bank should go one step further and enable publishing of that content as well. This means integrating with multiple social media channels allowing to schedule and publish posts from a centralized dashboard.

SocialPilot’s supporting features: Content creation, advanced scheduling, auto-publishing and content calendar.

Client Collaboration Workflows

The ability to seamlessly onboard clients into their workflow is imperative to the success of an agency. Hence, the platform you decide to integrate with must allow hassle-free collaboration with clients. This includes exercising control over giving selective access to the onboarded people to keep workspaces separate.

SocialPilot’s supporting features: Client management, selective permissions, and custom invite link generation.

White-Labeling Capabilities for Rebranding Services

White labeling is a must-have for agencies that want to maintain consistent branding. It is important that clients who come to you for services do not consider you dependent on other tools. Hence, seek a tool that enables you to customize it to seamlessly align it to your business.

SocialPilot’s supporting features: White label features.

Best Practices for Using a Content Bank for Social Media

Building a content bank is just the start—keeping it fresh and effective ensures long-term success. Follow these best practices to maintain a high-performing content repository:

  • Update Content Regularly: Add fresh visuals, captions, videos, and interactive posts like polls to stay relevant to evolving trends. SocialPilot’s Holiday Calendar can help you prepare content for seasons, industry trends, or holidays.
  • Review Performance Periodically: Use social media analytics to track content engagement, reach, and other metrics. Identify top-performing content, fill gaps, and ensure future materials align with audience preferences and business goals.
  • Incorporate Client Feedback: Regularly gather client input on what works, what’s needed, and preferred formats. Use collaboration features to integrate feedback and tailor the content bank to their needs.

Conclusion: Use a Content Bank Powered by SocialPilot

A well-organized content bank isn’t just storage—it’s a strategic asset for content marketing agencies looking to provide seamless, high-value services to their clients.

With SocialPilot, managing an easily marketable and reusable content bank becomes simple and scalable. Its Library serves as a central hub for storing, organizing, and tagging assets, ensuring everything from visuals to captions is easily accessible.

With features like Canva integration, AI Pilot, and tagging, everything is available in one place. And white-label capabilities let you deliver these tools under your own brand, boosting professionalism and client trust.

Simplify content management and empower your clients to succeed. Try SocialPilot today and elevate your agency to the next level!

Frequently Asked Questions

What are the three types of social media content?

The three major types of social media content include text, images, and videos.

What are social media content pillars?

Social media content pillars are themes or topics that guide your content strategy. They help ensure consistency, relevance, and engagement across platforms. Typically, brands or creators choose three to five pillars that align with their goals and audience interests.

How to make a content bank?

Here are the steps to make a content bank:

  • Identify audience, platforms, and content types to correctly assess their needs.
  • Define content pillars and categorize assets.
  • Use a library to store captions, images, videos, and templates at hand.
  • Design diverse, high-quality content with visuals and AI tools and store it all in the library.
  • Set access permissions for teams or clients and partners.
  • Use a content calendar and scheduling tools for efficiency.

A content bank streamlines workflow, ensuring consistency and engagement.

About the Author

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Anwesha Ghatak

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