This infographic will inform you about some statistics that you must know to build a successful social media strategy for Instagram in 2019.
We’ve divided the statistics into various sections:
- Demographics - The kind of people who are using Instagram, for instance, their gender, age, income etc.
- Usage - How people are accessing and using Instagram.
- Engagement - The kind of content users are engaging with on Instagram and also how and where they’re engaging with brands.
- Businesses - How businesses are using Instagram to market themselves - social selling, customer service, content marketing, etc.
- Ads - How brands are investing in Instagram ads, their returns and the kind of response ads receive on Instagram.