Instagram Reels Trends to Use in 2025 (Updated Weekly)

Confession time: We did the doomscrolling so you wouldn’t have to;)

You know the feeling, one hour and a thousand Reels later, you’re no closer to a winning content idea.

Here, we bring you the top Instagram Reels trends every week, complete with the strategy behind each one.

So, ditch the endless scrolling and get ready to create your next viral reel.

What’s Trending on Instagram Reels in October 2025?

1. “We Fell in Love in October” — October 2, 2025

Audio: We Fell in Love in October – Girl in Red

Posts So Far: 1.1M Reels

This trend centers around romanticized moments or nostalgic fall imagery. People are showing their heartfelt memories and autumn vibes. This is mostly related to the cozy feelings or connection to the season.

Why This Trend Works:

The blend of nostalgia and emotion makes it particularly relatable for viewers who enjoy warm, cozy vibes. The soft track enhances the romantic and introspective nature, connecting audiences to personal moments or seasonal sentiments.

How You Can Use This Trend:

• Seasonal Campaigns: Promote products or services that enhance cozy moments, like fall apparel, home goods, or beverages.
• Emotional Engagement: Share genuine brand stories that people relate to emotionally, tying in the idea of “falling in love” with your products.
• Promote Memories: Invite your audience to share personal moments or fall traditions, building a sense of community.

2. “Gilmore Girls Season” — October 2, 2025

Audio: Lalala Gilmore Girls

Posts So Far: 347K Reels

People are embracing fall nostalgia by channeling the vibes of the show ‘Gilmore Girls’, with its coffee shops, cozy wardrobes, and small-town charm. The track immediately evokes feelings of comfort, friendship, and nostalgia.

Why This Trend Works:

The nostalgic factor of the show, with fall’s cozy appeal, makes this trend highly relatable. It has a collective love for the show’s themes of warmth, friendship, and family. This makes it easily shareable as well.

How You Can Use This Trend:

• Promote Fall Products: Tie in your offerings with cozy, autumn-themed campaigns. Whether it’s a coffee brand or fashion line, this trend is perfect for promoting products that people want in the fall.
• Embody Your Brand Personality: You can show your brand’s cozy, down-to-earth side and create content that feels comforting and authentic.
• Invite Participation: Urge your followers to share their favorite fall traditions or memories tied to your product or service.

3. “Sugar On My Tongue” — October 2, 2025

Audio: Sugar On My Tongue – Tyler, the Creator

Posts So Far: 178K Reels

In this trend, creators are expressing delight or excitement over something sweet. It can be a product, experience, or a moment. The playful and wholesome nature of the track complements the joy of indulging in something pleasurable.

Why This Trend Works:

The fun and lighthearted nature of this trend makes it approachable for audiences. It taps into the universal feeling of pleasure. This makes it perfect for quick engagement and fun content, as viewers form a connection between this audio and their own indulgences.

How You Can Use This Trend:

• Product Indulgence: Use this trend to show how your product offers a sweet treat or a fun experience that people can’t resist.
• Playful Content: Make your brand stand out by adding humor and joy. Tie it to something sweet or satisfying in your product or service offering.
• Engage Through Authenticity: Encourage your followers to show what they love about your brand by using the trend’s cheerful tone.

4. “I Know Ball” — October 2, 2025

Audio: Them & I – I’m Not Them

Posts So Far: 49.3K Reels

In this trend, creators are showing off their knowledge of sports or physical activity with humor and confidence. Often, it involves extra moves, flashy gear, or quirky expressions to show how much they “know” about the sport.

Why This Trend Works:

It has a competitive, confident vibe, with a touch of humor and playfulness. Sports enthusiasm mixed with that ‘extra’ personality makes it a great option for people who want their content to be a combination of entertainment and knowledge.

How You Can Use This Trend:

• Confidence-Driven Campaigns: Use this trend to celebrate expertise or confidence, positioning your brand as an authority in its field.
• Playful Competition: Show your product in action, whether it’s for fitness, apparel, or active living. This will intrigue the sports enthusiasts and motivate the rest to follow.

5. “Hocus Pocus” — October 2, 2025

Audio: Original audio – Hocus Pocus

Posts So Far: 477 Reels

Halloween season is here, and all our favorite creators are celebrating it by tapping into its spooky, fun, and mischievous energy. This trend revolves around costumes, magic, and playful antics, all while keeping the whimsical spirit of Halloween alive.

Why This Trend Works:

It appeals to audiences who love spooky season and all things Halloween-related. The theme’s magical vibe and sense of fun are both engaging and relatable, drawing in viewers who want to add a little enchantment to their feed.

How You Can Use This Trend:

• Seasonal Promotions: Promote Halloween-themed products or limited-edition fall items with an unusual twist.
• Create Interactive Experiences: You can use the trend’s fun nature to launch challenges or contests, asking your followers to show off their Halloween spirit using your products.
• Play on the Magic Theme: Bring your brand’s magical side out or something transformational. Here, you can show how your product or service inspires a sense of wonder in people.

What’s Trending on Instagram Reels in September 2025?

1. “Man I Need (Vandelux Remix)” — September 25, 2025

Audio: Man I Need (Vandelux Remix)

Posts So Far: 27.5K Reels

This trend has creators dramatizing urgent desire for something, be it a product, experience, or moment. They do it with fun expressions, gestures, or reactions. The upbeat remix adds energy, making the content lively and relatable for viewers who enjoy playful exaggeration.

Why This Trend Works:

The combination of humor, relatability, and energetic audio intrigues audiences immediately. Viewers are drawn to the reactions, which are easy to imitate and share, making the trend highly interactive and entertaining.

How You Can Use This Trend:

• Show Product Demand: Playfully show why your product or service is essential or irresistible.
• Highlight Time-Sensitive Offers: Promote limited-time releases or seasonal products using the urgency aspect of the trend.
• Encourage Audience Participation: Invite followers to show what they “can’t live without,” increasing organic engagement and user-generated content.

2. “5120 x 1080” — September 25, 2025

Audio: Sparks – Evan Jacobson

Posts So Far: 473K Reels

This trend stands out because it pushes the boundaries of framing and perspective on Instagram Reels. Creators use wide-format or panoramic visuals to compose cinematic sequences, visually dynamic transformations, or immersive storytelling moments. If you’re repurposing clips to vertical 9:16, a video resizer app can preserve composition with smart cropping or padding.

Why This Trend Works:

The panoramic style instantly draws the eye and intrigues viewers. It encourages creativity and allows creators to present multiple elements or sequences in a single, cohesive visual narrative, making the content more attractive and visually distinct.

How You Can Use This Trend:

• Visual Storytelling: Use wide-format visuals to show transformations, workflows, or product journeys in a cohesive way.
• Combine Multiple Elements: Integrate several products, features, or brand experiences into a single fluid sequence to increase viewer engagement.
• Highlight Unique Perspectives: Use the trend to experiment with framing or storytelling approaches that differentiate your brand content.

3. “Go Where the Wind Takes You” — September 25, 2025

Audio: Original audio – haleyybaylee

Posts So Far: 69 Reels

This trend encourages creators to capture spontaneous moments. These can be adventures, travel, or everyday surprises, with a dreamy audio that complements free-spirited visuals. It’s ideal for content that evokes curiosity, aspiration, or a sense of exploration.

Why This Trend Works:

The aspirational, carefree vibe resonates with audiences who enjoy visually immersive, relatable, and emotional storytelling. The upbeat audio creates a sense of freedom and spontaneity, encouraging participation and sharing.

How You Can Use This Trend:

• Lifestyle & Adventure Alignment: Show products or experiences related to travel, leisure, or exploration.
• Invite Audience Participation: Encourage followers to share their own spontaneous or crazy moments connected to your brand.
• Visual Storytelling: Combine scenic or aspirational visuals with your product or service to evoke emotion and increase engagement.

4. “When Did You Get Hot?” — September 25, 2025

Audio: Mix: Sabrina Carpenter • When Did You Get Hot?

Posts So Far: 651 Reels

This trend emphasizes playful before-and-after transitions or glow-ups. Creators sync gestures, expressions, or movements to the beat, creating visually satisfying reveals.

Why This Trend Works:

The upbeat audio, combined with relatable transformations, makes the content engaging and entertaining. Viewers enjoy the “wow” moment of the reveal, which encourages participation and replication.

How You Can Use This Trend:

• Highlight Glow-Ups: Show personal, product, or service transformations in a visually dynamic way.
• Demonstrate Results: Show how your product delivers noticeable changes or improvements.
• Interactive Engagement: Encourage followers to share their own transformations or experiences using your brand.

5. “Ocean Eyes” — September 25, 2025

Audio: Ocean Eyes – Billie Eilish

Posts So Far: 693K Reels

In this trend, creators focus on the eyes, using close-ups, selective framing, and soft lighting to accentuate natural color, makeup, or emotional expression. Golden hour and natural light are often used to enhance reflections and visual appeal.

Why This Trend Works:

The intimate, visually striking content draws viewers in and emphasizes subtle emotion. Audiences are captivated by the aesthetic appeal, and the dreamy audio complements the close-up visuals.

How You Can Use This Trend:

• Feature Eye-Centric Products: Highlight makeup, contact lenses, or skincare products for the eyes.
• Create Aesthetic Visuals: Use close-ups and lighting creatively to tell a story and attract attention.
• Show Emotion: Tie in subtle brand storytelling through expressive visuals that resonate emotionally with viewers.

6. “That Boy Is Corrupt!” — September 28, 2025

Audio: Nobody’s Son

Posts So Far: 24K Reels

Creators react funnily to unexpected or frustrating situations, often exaggerating facial expressions, gestures, or movements to emphasize surprise or disbelief. The energetic audio complements playful, over-the-top reactions.

Why This Trend Works:

Relatable humor paired with upbeat music makes it highly shareable. Audiences enjoy seeing inflated reactions they can connect with. This encourages replication and engagement.

How You Can Use This Trend:

• Comedic Brand Storytelling: Highlight minor mishaps or playful scenarios that relate to your products or services.
• Problem-Solution Humor: Show quirky or unexpected ways your brand addresses everyday challenges.
• Invite Audiences: Invite followers to share their own funny or surprising experiences related to your brand.

7. “Unconditional” — September 25, 2025

Audio: Unconditional – Jade Thirlwall

Posts So Far: 1.7K Reels

Here, creators are sharing heartfelt moments, often highlighting love, family, friendship, or personal milestones. The soulful audio completes emotional, relatable storytelling.

Why This Trend Works:

Emotional authenticity resonates strongly with viewers. The combination of personal stories and expressive music makes content memorable and shareable.

How You Can Use This Trend:

• Emotional Brand Storytelling: Feature testimonials, milestones, or customer experiences that bring out genuine emotion.
• Build Audience Connection: Use the trend to show brand loyalty, care, or values in an authentic way.
• Highlight Meaningful Moments: Tie products or services to real-life stories that audiences can relate to.

8. “Rein Me In” — September 25, 2025

Audio: Rein Me In – Sam Fender & Olivia Dean

Posts So Far: 13.1K Reels

In this trend, creators dramatize intense emotions, internal conflict, or pivotal moments, using expressive gestures, acting, or stylized movement synced to the track. This conveys tension and storytelling with a cinematic feel.

Why This Trend Works:

The emotionally charged audio enhances storytelling, drawing viewers into the narrative. The expressive performances and relatable themes of conflict or struggle make the content interesting and shareable.

How You Can Use This Trend:

• Dramatic Storytelling: Show your customer journeys, transformational experiences, or brand impact through expressive content.
• Highlight Challenges and Solutions: Use the trend to show what obstacles you are facing and how your product or service resolves them.
• Connect Emotionally: Connect with viewers on a deeper level through authentic or relatable stories.

9. “Summer is You” — September 25, 2025

Audio: Summer is You- Pierro Piccioni

Posts So Far: 5.3K Reels

This effect allows creators to appear completely still while the background continues moving. This creates somewhat surreal, visually striking content. It’s ideal for attention-grabbing, creative, or conceptual storytelling.

Why This Trend Works:

The unexpected visual twist immediately intrigues viewers and shows experimentation. Its versatility makes it appealing across niches and content types, while the striking contrast keeps audiences glued.

How You Can Use This Trend:

• Draw Focus to Products or Messages: Highlight key features, products, or messages in a visually distinct way.
• Creative Storytelling: Build unique narratives using layered visuals, illusions, or artistic effects.
• Encourage Audience Participation: Invite followers to recreate the effect with your brand or products to build a sense of belonging.

10. “Unfortunately I Do Love” — September 18, 2025

Audio: Joe Walsh – Rocky Mountain Way

Posts So Far: 107K Reels

The “Unfortunately I Do Love” trend involves creators confessing their guilty pleasures, showing love for things that might be considered quirky, excessive, or out of the ordinary. This trend embraces self-expression and the idea of loving what others might find odd.

Why This Trend Works:

It creates authentic, lighthearted moments of self-reflection. The humor comes from the confession of something “embarrassing” or “dorky,” which makes it endearing to the audience. The trend allows creators to embrace their flaws while showing a playful side.

How You Can Use This Trend:

• Embrace Brand Quirks: Show how your brand’s unique features are something your customers can’t live without, even if they’re a bit indulgent.
• Seasonal Promotions: Tie the trend to products that are extra special or “guilty pleasures,” like limited edition items, exclusive collections, or luxury goods.

11. “[Blank]aholic” — September 18, 2025

Audio: Her Words Kill – Sir, This Is A Cut Throat Fashion

Posts So Far: 60.8K Reels

The “[Blank]aholic” trend involves creators humorously declaring their “addictions,” be it shopping, coffee, or anything else they just can’t get enough of. It’s a lighthearted trend, showing off obsessions in a funny, relatable way.

Why This Trend Works:

It taps into self-deprecating humor, allowing creators to embrace their “guilty pleasures” without judgment. The light-heartedness and relatability make it a fun, shareable trend. It’s easy for audiences to join in and make their own confessions.

How You Can Use This Trend:

• Product-Related Addiction: Playfully show how customers can be “addicted” to your product. For example, “Coffee-aholic? Our brand’s brew is the perfect fix for your daily caffeine craving!”
• Brand Personality: Use this trend to show how your product is irresistible or a must-have, creating a fun and relatable vibe with your audience.

12. “Firefighter Method” — September 18, 2025

Audio: Original audio – danielledomrose

Posts So Far: 3 Reels

The “Firefighter Method” trend features creators humorously reacting to or solving problems in an exaggerated manner, often mimicking a firefighter’s quick response to an emergency. It’s all about tackling problems with a dramatic solution, sometimes even over-the-top, making it an entertaining and highly relatable trend.

Why This Trend Works:

This trend plays on the humor of exaggerated problem-solving and the energy of a “heroic” rescue. The humor and exaggerated responses create an interactive experience, making it perfect for capturing attention and keeping viewers engaged. It’s highly relatable to anyone who’s ever had to deal with an emergency or challenge.

How You Can Use This Trend:

• Product Solutions: Show how your product resolves common problems in a dramatic, exaggerated way. For instance, if you sell cleaning products, show how your product saves the day in an over-the-top messy situation.
• Customer Service Showcases: Demonstrate how your brand is always ready to “put out the fire” for your customers, be it through customer service, product guarantees, or fast solutions.

13. “So, What Do You Do for Work?” — September 11, 2025

Audio: altego_music – YUKON x CANDY SHOP (ALTÉGO MIX)

Posts So Far: 79.6K Reels

The “So, What Do You Do for Work?” trend involves creators answering this common question in a fun, often exaggerated way. It’s perfect for creators who want to show their unique jobs, skills, or profession in a visually appealing and entertaining format.

Why This Trend Works:

This trend offers an opportunity for creative storytelling and showing personal identity. It’s ideal for creators who want to highlight the uniqueness of their job or career path in a fun and visual way.

How You Can Use This Trend:

• Show Your Brand’s Expertise: Highlight your company’s unique products, services, or industry expertise in a fun, engaging way. For example, “So, what do we do? We’re the experts in making life easier with our product.”
• Employer Branding: If you’re looking to hire, use this trend to show what makes your company and its culture stand out to potential employees.

14. “Smile If…” — September 11, 2025

Audio: Original audio – bontuwithbows

Posts So Far: 25.7K Reels

The “Smile If…” trend invites viewers to smile or react based on a specific scenario or statement. It’s a playful way to create engagement by prompting reactions, often paired with humorous or relatable captions.

Why This Trend Works:

It’s an interactive trend that encourages participation from the audience. It’s simple, relatable, and effective for creating engagement, as viewers enjoy showing their reactions to familiar scenarios.

How You Can Use This Trend:

• Highlight Product Benefits: Ask your audience to “smile if” they’ve ever experienced a common issue that your product solves.
• User Engagement: Create content that encourages followers to react with their own “smile if” moments, generating organic and authentic content around your brand.

15. “In A Room Full of People” — September 11, 2025

Audio: Original audio – elisehoogerdijk

Posts So Far: 61 Reels

The “In A Room Full of People” trend captures creators humorously describing how they feel in crowded or social situations, often with exaggerated reactions. The trend usually includes a line like, “In a room full of people, I look for the exit,” creating a funny contrast between the situation and the creator’s desire to escape.

Why This Trend Works:

It’s highly relatable for anyone who’s ever felt socially awkward or overwhelmed in large groups. The comedic tone of the trend and the relatable nature of the experience make it a hit for creators and brands.

How You Can Use This Trend:

• Show Off Product Benefits: Playfully show how your product or service helps people escape uncomfortable situations. For example, a productivity tool could be shown helping someone escape the chaos of unorganized work.
• Express Brand Personality: Use this trend to show your brand’s relatable side, making your products part of the conversation in a humorous, down-to-earth way.

16. “This is What Autumn Feels Like” — September 4, 2025

Audio: JVKE – This is What Autumn Feels Like

Posts So Far: 155K Reels

This trend features creators embracing the essence of autumn, showing cozy activities, fall fashion, and seasonal vibes. From pumpkin patches to warm drinks, this trend brings the feeling of fall to life, creating a warm, nostalgic atmosphere.

Why This Trend Works:

The seasonal appeal of autumn resonates with viewers, evoking feelings of comfort, nostalgia, and change. It’s ideal for creators and brands looking to tap into seasonal moods while celebrating everything autumn brings.

How You Can Use This Trend:

• Promote Seasonal Products: Use this trend to highlight fall collections, cozy clothing, or seasonal offerings like autumn-inspired flavors or fragrances.
• Create Cozy Content: Show how your brand contributes to the cozy, comforting feeling of autumn, through products, experiences, or even fall-themed marketing campaigns.

17. “Life With ✨Love✨” — September 4, 2025

Audio: Justin Hurwitz – Planetarium

Posts So Far: 39.8K Reels

This trend involves creators showing their life’s special moments, with a focus on the love they share with others, be it friends, family, or significant others. It’s about celebrating connection and affection with sparkling, joyful visuals.

Why This Trend Works:

The love theme taps into universal emotions, making it relatable for audiences. With heartwarming, personal content, it invites creators to share genuine connections, while the use of ✨adds a whimsical touch that elevates the trend’s feel-good factor.

How You Can Use This Trend:

• Customer Relationships: Use this trend to highlight brand loyalty and customer appreciation. Share testimonials, customer stories, or behind-the-scenes moments where your customers express their love for your product.
• Promote Product Pairings: For brands in the romantic, wellness, or lifestyle sectors, show how your products make life more enjoyable and full of love. It can be through gifts, experiences, or quality time spent together.

18. “Which One” — September 4, 2025

Audio: WHICH ONE X 1ER GAOU – DJ NOON REMIX

Posts So Far: 10.6K Reels

In the “Which One” trend, creators present viewers with two options and ask them to choose between them. Be it fashion, food, or lifestyle, it’s about engaging viewers and encouraging them to participate by picking one option over the other.

Why This Trend Works:

This trend is interactive and encourages audience participation, making it perfect for building engagement. The simplicity of asking viewers to make a choice creates an instant call-to-action, while offering options encourages curiosity and deeper interaction.

How You Can Use This Trend:

• Product Comparisons: Use this trend to highlight two different products or variations, asking your audience which one they prefer. This can be a great way to get feedback and drive engagement.
• Encourage Audience Interaction: Create polls or quizzes around your products or services, allowing users to choose their favorites. This not only boosts engagement but also strengthens the connection with your audience.

What’s Trending on Instagram Reels in August 2025?

1. “Click, Click” — August 28, 2025

Audio: Original audio – kayla.ryan1

Posts So Far: 1.7K Reels

The “Click, Click” trend involves creators mimicking the sound of taking photos or capturing moments, often showing transformation, fashion, or daily routines. It’s visually dynamic and emphasizes moments worth capturing, paired with upbeat, punchy audio.

Why This Trend Works:

It taps into visual storytelling and immediacy, making content feel playful, relatable, and shareable. The sound cues naturally create a sense of rhythm, which grabs viewers’ attention quickly.

How You Can Use This Trend:

• Highlight Key Moments: Show your product or service in a way that visually tells a story, like a transformation, “before and after,” or a memorable customer moment.
• Create Photo-Ready Moments: Encourage users to share moments with your brand, linking the trend to user-generated content campaigns.

2. “Ugh” — August 28, 2025

Audio: Original audio – drdustinportela

Posts So Far: 3.3K Reels

This trend involves creators reacting to frustrating or awkward situations with the iconic “Ugh” audio, often paired with exaggerated facial expressions or comedic gestures. It’s widely used for relatable humor and situational content.

Why This Trend Works:

Viewers feel understood and entertained when they see scenarios reflecting everyday annoyances. It’s instantly recognizable, highly relatable, and perfect for comedic exaggeration.

How You Can Use This Trend:

• Relatable Brand Humor: Show minor frustrations your product solves, highlighting the ease and convenience it brings to customers.
• Interactive Content: Invite followers to share their “Ugh” moments involving your niche, creating engagement through relatability and humor.

3. “Montage” — August 28, 2025

Audio: Original audio – audreyrivet

Posts So Far: 61 Reels

The “Montage” trend features creators stringing together multiple clips to create a short, fast-paced story or highlight reel, usually paired with energetic music. It’s perfect for summarizing experiences, transformations, or event recaps.

Why This Trend Works:

It uses short-form storytelling and fast-paced visuals, keeping viewers engaged from start to finish. The montage format allows for creativity and variety, appealing to audiences with short attention spans.

How You Can Use This Trend:

• Product Highlights: Combine multiple product features, events, or results into a dynamic montage to grab attention quickly.
• Event or Campaign Recaps: Share behind-the-scenes clips or campaign highlights in an engaging, story-driven way to build excitement.

4.  “Don’t Do It” — August 22, 2025

Audio: Original audio – retroriginalco

Posts So Far: 68.1K Reels

The “Don’t Do It” trend has creators advising others against doing something (often humorously), paired with the track to emphasize the urgency or dramatization of the message. The trend encourages funny scenarios where creators tell viewers not to engage in certain actions, with exaggerated consequences.

Why This Trend Works:

This trend taps into reverse psychology and comedic advice, often paired with exaggerated facial expressions and gestures. It creates a sense of fun tension between the creator’s advice and the audience’s curiosity, making it a shareable and interactive trend.

How You Can Use This Trend:

• Playful Brand Warnings: Use this trend to warn your audience about common mistakes or misconceptions related to your product or industry, but do so in a light-hearted and humorous manner.
• Encourage Correct Usage: If your product has a specific use case, this trend can show what happens when someone doesn’t follow the instructions, with a playful twist that highlights the correct way to use it.

5. “That’s My OPINION!” — August 22, 2025

Audio: Original audio – niki_patton

Posts So Far: 5.6K Reels

This trend has sparked a wave of creators sharing their bold opinions with dramatic flair. Creators usually start with a strong statement, followed by an unexpected or humorous twist, all while confidently declaring, “That’s my opinion!” The trend invites a mix of comedy and assertiveness, creating moments that grab attention.

Why This Trend Works:

It’s all about boldness and confidence, capturing the spirit of self-expression. The dramatic delivery, paired with humor or surprise, makes it relatable for audiences who appreciate strong opinions and want to voice their own. It’s ideal for content that feels fresh, unapologetic, and engaging.

How You Can Use This Trend:

• Share Your Brand’s Opinion: Use this trend to express your brand’s stance on a controversial topic or industry issue in a humorous or impactful way. This helps your brand stand out as confident and opinionated.
• Engage with Your Audience: Invite followers to share their own “opinions” on your products or services. This can lead to conversations and engagement, allowing you to connect with your community in a fun and interactive way.

6. “The Summer I Turned Pretty” — August 15, 2025

Audio: Original audio – thesummeriturnedpretty

Posts So Far: 26.2 K Reels

This trend allows creators to reflect on their summer, using the phrase “The Summer I…” to describe a specific moment or experience that defined their summer. It’s about expressing the highlights and meaningful moments that made the season special.

Why This Trend Works:

It’s a nostalgic and reflective trend, perfect for end-of-summer content. It invites creators to share their personal experiences, making it highly relatable and ideal for engaging viewers with their own memories of the summer.

How You Can Use This Trend:

• Product Experiences: Tie the trend to a memorable experience your customers may have had with your product during the summer. For example, “The Summer I discovered [Brand Name]” can be a fun way to highlight the positive impact your product has had on customers.
• Seasonal Campaigns: Encourage your followers to share their own summer experiences using your product. Whether it’s summer adventures or quiet moments of relaxation, use this trend to show how your brand fits into their summer stories.

7. “I’ll Be There” — August 15, 2025

Audio: Original audio – fl0wer_petal

Posts So Far: 2.3K Reels

Creators use the “I’ll Be There” trend to express support or commitment in a dramatic way. It often involves creators reassuring their followers, friends, or loved ones with a strong, heartwarming declaration: “I’ll be there.”

Why This Trend Works:

The trend plays on the emotion of support and dependability, which resonates with audiences who value reliability and connection. It’s an uplifting trend that invites viewers to share moments of emotional reassurance or strong friendship, making it deeply relatable.

How You Can Use This Trend:

• Highlight Customer Support: Use this trend to demonstrate how your brand offers support to your customers, whether through customer service, product guidance, or reliable delivery. Make it clear that your brand is there when your customers need it most.
• Emphasize Brand Loyalty: Share a commitment your brand has to its values, such as sustainability or quality, using this trend to reassure customers that your brand is always there for them.

8. “Crocodile Tears” — August 15, 2025

Audio: Original audio – baywhatsuphello

Posts So Far: 1.6K Reels

The “Crocodile Tears” trend has creators pretending to cry falsely, usually for comedic effect or to exaggerate a situation. It plays on the idea of pretending to be upset over trivial things, often with an over-the-top reaction that makes it clear they’re not genuinely crying.

Why This Trend Works:

The comedic exaggeration of fake emotions makes this trend fun and lighthearted. It’s ideal for audiences who enjoy humor based on dramatic overreactions and sarcastic takes on situations that don’t warrant tears, making it shareable and relatable.

How You Can Use This Trend:

• Show Off Product Overreactions: Use this trend to demonstrate how your product can exaggerate a typical problem or challenge. For example, pretend your product is a “miracle solution” in a scenario that doesn’t need it, showing how your brand is both playful and effective.
• Create Memorable Interactions: Use the “Crocodile Tears” trend to show how your brand lightens up stressful situations with a humorous twist. Instead of just solving problems, add a playful, exaggerated approach that makes your customer service or products seem easy to relate to and fun while still getting the job done.

9. “I Respect Your Opinion” — August 15, 2025

Audio: Original audio – timurgabriel

Posts So Far: 217 Reels

This trend involves creators humorously or sarcastically acknowledging someone’s opinion, often paired with exaggerated expressions or reactions to add humor. It’s all about showing respect while secretly mocking the opinion, making it playful and engaging.

Why This Trend Works:

The humor in sarcasm and exaggeration makes it instantly relatable and entertaining. Viewers are drawn to the irony of the “respect” being shown in a playful or over-the-top manner, making it easy to engage with.

How You Can Use This Trend:

• Product Comparisons: Use this trend to lightheartedly compare your product with others in the market, while still showing respect for competitors. This can be done humorously by highlighting what sets your brand apart.
• Engage in Humor: Share customer opinions, reviews, or funny misconceptions about your brand playfully. This trend helps brands express their personality and engage with customers in a fun manner.

10. “Yukon” — August 7, 2025

Audio: Original audio – Yukon x Up DJ Hunny Bee

Posts So Far: 80.5K Reels

The “Yukon” trend involves creators showcasing dramatic or bold transformations, often involving changes in scenery, fashion, or mood, and set to high-energy music. It’s a visually impactful trend with a strong emphasis on transformation.

Why This Trend Works:

The boldness and dramatic flair of the “Yukon” trend keep viewers captivated. The transformation element makes it easy for creators to share content in a creative, attention-grabbing way, which keeps the audience engaged from start to finish.

How You Can Use This Trend:

• Product Makeovers: Use this trend to showcase a transformation your product can make, whether it’s a home improvement product, fashion item, or service that creates significant results.
• Before-and-After Scenarios: Highlight your product’s ability to create visible change in a fun, energetic way, whether it’s for beauty products, fitness, or home decor.

11. “Pantone” — August 7, 2025

Audio: Original audio – kleinfeldbridal

Posts So Far: 706 Reels

The “Pantone” trend is centered around showcasing bold, vibrant colors or dramatic color contrasts in creative ways. Whether it’s clothing, makeup, or visuals, creators use this trend to focus on the power of color to convey mood or style.

Why This Trend Works:

Color plays a huge role in visual engagement. This trend taps into the power of visual stimulation, making it ideal for content that wants to capture attention or create memorable impressions based on color.

How You Can Use This Trend:

• Showcase Your Brand’s Colors: Use this trend to highlight your brand’s signature colors in a vibrant, engaging way, whether it’s your products or packaging.
• Create Color-Themed Content: Whether it’s for fashion, beauty, or product displays, show how your brand uses color to make a statement, creating content that is visually striking and shareable.

What’s Trending on Instagram Reels in July 2025?

1. “Choose One” — July 31, 2025

Audio: Original audio – strobel_panaderia

Posts So Far: 938

The “Choose One” trend involves creators presenting viewers with a choice between two options, often involving humor or creativity in the way the choices are framed. With creators increasingly joining in, this trend has captured attention through playful decision-making scenarios.

Why This Trend Works:

This trend taps into the interactive nature of Instagram Reels. It encourages audience participation, making viewers feel more involved by asking them to choose between two appealing or funny options. It’s a great way to spark conversation and engagement while offering something fun and lighthearted.

How You Can Use This Trend:

• Product Comparisons: Use this trend to show two different products or versions of your product. Ask your audience to choose their favorite, creating an interactive experience while subtly promoting your products.
• Engage Your Audience: Invite your followers to choose between two different options, whether it’s related to fashion, lifestyle, or services. This trend is a simple and fun way to boost engagement and create an active conversation around your brand.

2. “Outfit Check” — July 31, 2025

Audio: Outfit check 🏷️ ansyva

Posts So Far: 100

In this trend, creators show their full outfits, giving viewers a 360-degree view of their clothing and style. The trend has gained popularity for its emphasis on self-expression through fashion, making it an easy way to show off personal style.

Why This Trend Works:

Fashion is a universal interest, and this trend allows creators to share their personal style while giving followers a quick, accessible look at what they’re wearing. It’s perfect for outfit inspiration and helps brands tap into the style community on Instagram.

How You Can Use This Trend:

• Showcase Your Fashion: Use this trend to display your latest fashion collection or new arrivals. If you’re a clothing, accessories, or beauty brand, the “Outfit Check” trend gives you the chance to feature your products in a creative and fun way.
• Encourage User-Generated Content: Ask your followers to share their own “Outfit Check” moments featuring your products. This boosts engagement and helps build a community around your brand.

3. “Who’s That Chick?” — July 31, 2025

Audio: Original audio – yazghotb

Posts So Far: 31

The “Who’s That Chick?” trend features creators turning heads or making a dramatic entrance while showing off their style, often synced to a high-energy beat. It’s a bold, attention-grabbing trend that highlights personal confidence and style.

Why This Trend Works:

This trend captures attention through bold entrances and high-energy moments. It’s designed to make an impact, drawing viewers in with its dramatic flair and confident vibes. This trend speaks to the audience’s desire for self-expression and showmanship, making it a perfect fit for anyone looking to stand out and make a statement.

How You Can Use This Trend:

• Highlight Your Brand’s Confidence: Use this trend to display how your brand exudes confidence, be it through bold designs, vibrant colors, or unique features. Make your product the center of attention with a dramatic reveal.
• Build Brand Identity: For brands that focus on empowerment, self-expression, or confidence, this trend is a great way to show that your products help people stand out and feel good about themselves.

4. “Today Would Have Been My Birthday” — July 24, 2025

Audio: Original audio – theo_troy_

Posts So Far: 19.5K

This trend revolves around honoring the memory of someone who would have celebrated their birthday. Creators often share heartfelt, emotional tributes or memories, paired with the track, to mark a special occasion that isn’t happening anymore.

Why This Trend Works:

This trend taps into nostalgia and emotional connection, resonating with viewers who can relate to remembering lost loved ones. It provides a space for emotional expression and offers an authentic way for creators to honor those who are no longer with them. It’s powerful, relatable, and draws attention to personal moments that matter.

How You Can Use This Trend:

• Brand Storytelling: For brands focused on memory-making, tributes, or commemoration, this trend offers a way to connect with audiences emotionally. Create content that highlights how your product or service helps keep memories alive, whether it’s through personalized gifts, photo books, or memorial products.
• Emotional Campaigns: Share stories related to how your brand has impacted someone’s life in a meaningful way, while acknowledging moments that hold emotional significance for your customers.

5. “Throwing a Fit” — July 24, 2025

Audio: Original audio – sophadophaa_

Posts So Far: 84

The “Throwing a Fit” trend involves creators showcasing their fashion choices or outfit reveals in a humorous or dramatic way, often involving playful frustration or exaggeration about getting dressed. It’s all about showing personality through fashion with a twist of humor.

Why This Trend Works:

The humor and drama of this trend make it relatable and engaging, especially for fashion-forward audiences. It invites creators to display their fashion choices in a bold, exaggerated manner, making it fun and lighthearted while tapping into the frustrations or excitement of getting dressed up.

How You Can Use This Trend:

• Show Off Your Products: Use this trend to highlight your products in a fun and exaggerated way. Whether it’s a clothing item or accessory, show how your products make getting dressed up easy or exciting.
• Connect with Your Audience: Engage with humor and show your brand’s playful side. This trend works well for brands that want to appear approachable, fun, and relatable. This helps you connect with your audience in a light-hearted way.

6. “Heels” — July 24, 2025

Audio:  Original audio – tbhskincare_

Posts So Far: 179

This trend features creators showing their stylish heel footwear, often with a dramatic or confident walk. It’s a celebration of boldness, elegance, and fashion, giving creators a chance to flaunt their heels in various environments, adding a touch of glamour.

Why This Trend Works:

The confidence and fashion-forward nature of this trend make it instantly engaging. It taps into the universal appeal of stylish footwear and allows creators to express their personality through their choices of shoes. It’s perfect for showcasing elegance or playful fashion, depending on the vibe of the content.

How You Can Use This Trend:

• Showcase Fashion Products: For fashion brands, use this trend to show off your heels, footwear, or fashion accessories. Whether it’s a statement heel or a simple yet elegant design, this trend allows you to highlight how your products enhance a look.
• Create Engaging Campaigns: Encourage your followers to share their own “heel” moments or fashion-forward walks using your products. This can build community engagement while showing how your products contribute to fashionable looks.

7. “My Dream Date” — July 17, 2025

Audio: Original audio – amandamonsen

Posts So Far: 253K

The “My Dream Date” trend invites creators to share their ideal date or fantasy scenario, often combined with humorous or romantic content that paints a picture of what an ideal outing would look like.

Why This Trend Works:

It allows for creative storytelling while tapping into the fantasy and romance many people enjoy. Whether it’s a dream date in a perfect setting or a comical take on romantic expectations, this trend is about expressing desires and personal vision, making it fun and engaging for viewers.

How You Can Use This Trend:

• Brand Fantasy: For brands in luxury, hospitality, or lifestyle, use this trend to showcase what an ideal experience with your product or service would look like. Create dream scenarios with your product at the center, whether it’s a romantic getaway or a special treat for a loved one.
• Engage with Romance: Use this trend to create content around dream experiences your brand can offer, from dinners to vacations, and inspire your audience to think about their own dream experiences with your products.

8. “Cover-up” — July 3, 2025

Audio: Original audio – nastyaashirokova

Posts So Far: 2151

This emerging trend showcases creators covering up something they’ve just created or a product in an unexpected way. It often involves humorous moments or dramatic “cover-ups” of existing content, creating an element of surprise.

Why This Trend Works:

The element of surprise, combined with the humorous twist of covering something up, keeps viewers intrigued. The trend plays on expectations. Audiences anticipate one thing, but the reveal shows something completely different, making it a playful and shareable trend.

How You Can Use This Trend:

• Surprise Product Reveal: Use the “cover-up” concept to reveal new products or special features. For example, cover a product with a cloth or a box and unveil it dramatically to build excitement and intrigue around a launch.
• Tease Upcoming Offers: Build anticipation for upcoming promotions or launches by teasing a product in a creative, fun way, keeping your audience engaged and curious.

9. “Beyoncé Remix” — July 17, 2025

Audio: Original audio – yamstheplaylist

Posts So Far: 1393

With creators embracing a remix of Beyoncé’s iconic songs, this trend is all about showing creativity through musical reinventions, often adding a personal touch or unique twist to the track.

Why This Trend Works:

The global love for Beyoncé, combined with the creativity of remixing her songs, gives creators the chance to showcase their individual style while tapping into popular culture. The remix aspect invites innovation and expression, making it perfect for both music lovers and content creators.

How You Can Use This Trend:

• Brand Remix: Use the “Beyoncé Remix” trend to add a unique twist to your brand’s narrative. Whether it’s reimagining your products or campaigns in a fun, engaging way, this trend allows you to present your brand with a fresh perspective.
• Collaborative Creativity: Invite your audience to remix their own interpretations of your brand or product. A remix competition could encourage users to create and share their own version, increasing engagement and interaction with your brand.

10. “I Grieve Different” — July 10, 2025

Audio: Original audio – amyjovel

Posts So Far: 1135

The “I Grieve Different” trend has resonated with creators who share unique, personal stories of grieving and healing, often paired with emotional or reflective audio that explores how they cope differently with life’s challenges.

Why This Trend Works:

It taps into a vulnerable, emotional side of the human experience. The authenticity of creators sharing their personal grieving journeys creates a strong connection with audiences, offering support, relatability, and understanding. The trend is about embracing individuality in how we all process emotions.

How You Can Use This Trend:

• Authenticity and Brand Values: If your brand is about mental health, well-being, or personal growth, use this trend to share authentic content that connects with your audience. Show how your products or services support people through tough times.
• Supportive Products or Services: For brands offering supportive services, like therapy apps, wellness products, or books about healing, use this trend to create content that acknowledges and supports your audience’s personal journeys.

11. “Something to Take the Edge Off” — July 10, 2025

Audio: Original audio – thenitrobar

Posts So Far: 509

This trend plays on the idea of relaxing or unwinding, often paired with calming visuals or activities that de-stress. The trend allows creators to showcase their routines, such as enjoying a favorite drink, using self-care products, or engaging in mindfulness practices, all while encouraging the audience to take a break from the chaos of daily life.

Why This Trend Works:

The need for relaxation and stress relief is universal, and this trend provides an easy way for creators and brands to connect with their audience on a personal, relatable level. It’s all about escaping the pressures of everyday life and enjoying those little moments that bring peace.

How You Can Use This Trend:

• Wellness Products: For brands that focus on relaxation, like teas, essential oils, or sleep aids, use this trend to show how your product helps people unwind and “take the edge off.”
• Lifestyle Content: Highlight how your brand offers moments of relaxation or peace, whether it’s through products or services that promote a calmer lifestyle, such as meditation apps or cozy home goods.

12. “Girl, So Confusing” — July 17, 2025

Audio: Original audio – ali.channel

Posts So Far: 185

This trend has captured the attention of creators who showcase humorous or perplexing situations where things don’t quite make sense, often accompanied by the audio’s catchy and relatable beat.

Why This Trend Works:

Humor and confusion are natural conversation starters. This trend brings a light-hearted take on life’s confusing moments, making it easy for viewers to relate and laugh. Its simplicity and quirky nature make it perfect for short, engaging videos that don’t take themselves too seriously.

How You Can Use This Trend:

• Showcase Product Misunderstandings: For brands, this trend is great for showing the confusion around common problems your product solves. For example, show a relatable “before” and “after” using your product, highlighting how it clears up confusion or simplifies things.
• Humorous Brand Content: Use humor to show the “confusing” parts of daily life and how your brand helps clear things up. Whether it’s a tech gadget or customer service tool, show how your brand provides clarity in a fun, relatable way.

13. “Heaven” — July 5, 2025

Audio: Original Audio by katherine.neave

The “Heaven” trend, featuring over 33,000 Reels, showcases creators having moments of pure bliss, joy, or an ethereal experience. These reels are usually set to heavenly, calming audio. The entire concept revolves around the theme of achieving a state of ultimate satisfaction or peace, with creators capturing serene or elevated moments.

Why This Trend Works:

This trend appeals to the universal desire for peace, calm, and contentment. It taps into a dream-like, serene atmosphere, providing a contrast to the fast-paced, often chaotic nature of daily life. The trend resonates with viewers who seek moments of escape or inspiration, making it shareable and relatable for those who want to convey happiness or tranquility.

How You Can Use This Trend:

• Product Satisfaction and Comfort: Show how your product provides comfort, peace, or a feeling of bliss. Whether it’s a spa product, home comfort, or wellness item, use this trend to evoke feelings of relaxation and satisfaction that come with using your product.
• Lifestyle Campaigns: For brands promoting products or services that encourage a calmer lifestyle, such as meditation apps, luxury home goods, or wellness retreats, use this trend to communicate the serene, enhanced experience your brand provides visually.

14. “Poof!” — July 5, 2025

Audio:  Original audio – caseyis

With 2K+ Reels created so far, the “Poof!” trend features creators making something disappear or transform magically with the snap of their fingers or a simple gesture. The trend plays on the idea of illusion and surprise, often paired with a dramatic change or reveal.

Why This Trend Works:

The magic of transformation is universally captivating. The quick, unexpected change appeals to viewers who enjoy surprises and creative content. It taps into the fascination with illusion and creativity, making it highly engaging for both creators and viewers. The short, snappy format is perfect for grabbing attention quickly, making it ideal for quick engagement.

How You Can Use This Trend:

• Product Transformations: Use the “Poof!” effect to show how your product brings a significant change or improvement. Whether it’s a before-and-after scenario or a product reveal, this trend offers a playful way to demonstrate how your brand creates noticeable, magical transformations.
• Surprise Offers or Promotions: Announce limited-time promotions, new product features, or special offers with a magical reveal using the “Poof!” effect. This creates a sense of excitement and intrigue around your brand.

15. “Summer Outfit Rotation” — July 3, 2025

Audio: Original audio – linda.sza

The “Summer Outfit Rotation” trend is all about showing various outfits that are perfect for the summer. This trend, with more than 1,500 Reels so far, has creators highlighting their summer wardrobe choices by showcasing how their outfits adapt to different occasions. This offers viewers fresh ideas for their summer looks.

Why This Trend Works:

Summer fashion is always a hot topic, and this trend capitalizes on the changing seasons to introduce fresh, vibrant outfits. It resonates with those looking for style inspiration and wardrobe ideas for the summer months. Additionally, it encourages viewers to imagine how they can refresh their own closets, making it an excellent opportunity for fashion brands to engage with their audience.

How You Can Use This Trend:

• Outfit Showcases: Use the “Summer Outfit Rotation” trend to highlight your summer collection. Show off how your products complement various summer looks and can be styled for different occasions, be it a beach day, a casual outing, or a summer evening event.
• Seasonal Product Promotion: Promote your summer-specific products, such as accessories, swimwear, or seasonal footwear, by using this trend. Pair your items with vibrant summer visuals and music to create a seasonal campaign that captures the spirit of the warmer months.

16. “I’m a Mommy” — July 2, 2025

Audio: Original audio – audreytrullinger

The “I’m a Mommy” trend, with more than 1K reels so far, features creators humorously embracing the challenges and joys of being a parent. This is often paired with exaggerated, light-hearted expressions of what “mom life” really entails. It’s all about celebrating the funny, relatable side of parenthood.

Why This Trend Works:

The relatability of this trend makes it immediately engaging for audiences, especially parents. It taps into the universal experiences of parenthood, offering a humorous and positive perspective that’s both refreshing and enjoyable. The trend also opens up opportunities for creators to express their personalities and connect with others who share similar experiences.

How You Can Use This Trend:

• Relatable Brand Moments: For brands in parenting, baby products, or family-oriented services, use this trend to show how your product fits into the busy, wonderful life of a parent. Whether it’s a practical product or something fun, it’s perfect for showing how your brand makes parenthood easier or more enjoyable.
• Community Engagement: Encourage your audience to share their own “mommy” moments using your products. This creates a sense of connection and authenticity while also generating organic content for your brand.

What’s Trending on Instagram Reels in June 2025?

1. “I Have Everything I Need” — June 19, 2025

Audio: Original audio – refinedscietyshorts

With 536 Reels created so far, this trend features creators expressing contentment and satisfaction, showing what they have or need in a fun, exaggerated manner. They often use humor to exaggerate how “everything” they need is within reach, whether it’s a perfectly stocked pantry or an ideal moment of peace.

Why This Trend Works:

The feel-good vibe of this trend resonates with viewers who are drawn to positive, uplifting content. Today, people appreciate content that reminds them of the joy found in every day, small things. The humor and exaggerated satisfaction are universally relatable, making it highly shareable across different demographics.

How You Can Use This Trend:

• Showcase Product Satisfaction: Highlight how your product fulfills your customers’ needs perfectly. This is an excellent opportunity for product-centric brands to show how their offerings enhance everyday life.
• Celebrate Brand Achievements: Share your brand’s milestones or achievements in a fun, light-hearted way, showing how you provide everything your customers could want.

2. “Fridge Grab” — June 19, 2025

Audio: Original audio – peakpulsegville

The “Fridge Grab” trend has generated 346 Reels, where creators humorously grab something from the fridge, often revealing something unexpected or funny. Creators typically set up the scene by casually opening the fridge door. Instead of reaching for the usual items, they present an amusing or surprising item, often getting laughter from the audience.

Why This Trend Works:

This trend is highly engaging because it plays on relatable, everyday moments. Almost everyone has been to the fridge looking for something and ended up finding something unexpected, which is precisely what makes this trend both relatable and entertaining. It’s simple, easy to replicate, and perfect for engaging a broad audience.

How You Can Use This Trend:

• Surprise Product Reveals: Utilize the fridge grab format to unveil new products or features in a surprising manner. For example, show your product as the unexpected “grab” from the fridge.
• Relatable Brand Moments: If your brand is centered around convenience or everyday solutions, this trend is perfect to highlight how your product is part of your customers’ daily routines in a fun way.

3. “Closing Tabs” — June 19, 2025

Audio: Original audio – lacolombecoffee

This trend, with 173 Reels created so far, mimics the act of closing multiple browser tabs, often to signify multitasking overload or the feeling of digital chaos. In this trend, creators open multiple browser windows to simulate a busy day and then dramatically close them, symbolizing the need to declutter their digital space or finally take a break.

Why This Trend Works:

The universality of multitasking and digital overload makes this trend deeply relatable. The everyday frustrations that come with managing too many tasks online speak to a broad audience. By using humor to convey these feelings, creators engage their audience with a light-hearted yet genuine portrayal of life’s digital chaos.

How You Can Use This Trend:

• Simplify Your Product Offering: If your brand helps simplify complex tasks or streamline digital processes (e.g., productivity tools), you can show how your product helps “close the tabs” and reduce digital clutter.
• Work-Life Balance: Highlight how your product or service can enhance work-life balance by minimizing digital chaos, promoting relaxation, or improving organizational efficiency.

4. “What Do You Think I’m Going to Say to You?” — June 12, 2025

Audio: Original audio – sararut

With 4,775 Reels created so far, this fun, surprise-filled trend features creators setting up funny scenarios and delivering unexpected punchlines. Creators often set up a situation where they ask, “What do you think I’m going to say?” and then deliver a punchline or unexpected twist that surprises their audience, making it ideal for humorous or quirky content.

Why This Trend Works:

The charm of this trend lies in its unexpected humor. Viewers enjoy the surprise of a punchline or twist, and it creates a moment of interest by inviting the audience to guess what’s coming next. This curiosity-driven format encourages viewers to engage with the content, keeping them hooked until the reveal.

How You Can Use This Trend:

• Show Unexpected Benefits: Create content that highlights how your product or service delivers surprising and delightful results. For example, “What do you think I’m going to say to you? That our product will solve all your problems!”
• Engage with Humor: Incorporate witty responses or reactions in line with your brand voice to build rapport with your audience.

5. “Fit Check” — June 12, 2025

Audio: Original audio – elevatorboys

With 19.7K Reels created, this popular trend revolves around showcasing outfits and complete looks, often to the beat of the track. Creators display their complete outfits, from head to toe, and sync them to the rhythm of the music, allowing viewers to appreciate the style, colors, and combinations of their clothing.

Why This Trend Works:

The simplicity and accessibility of this trend make it highly appealing to both creators and brands. It’s an effective way for creators to showcase their style and for brands to dynamically highlight their fashion and beauty products. Plus, the broad popularity of fashion-related content makes this trend universally relatable.

How You Can Use This Trend:

• Branded Outfit Showcases: For fashion or beauty brands, use this trend to display your products as part of a complete look. Show how your items can be styled or combined for various occasions.
• Customer Fit Checks: Encourage your customers or followers to showcase their “fit” using your products. This creates a sense of community and authenticity around your brand while also generating valuable user-generated content.

6. “Puppet Master” — June 12, 2025

Audio: Original audio – eviccted

With 69 Reels created so far, this trend plays on the illusion of controlling objects like puppets, creating a whimsical, fun effect that grabs attention and encourages creativity. Creators use playful movements and visual effects to make it seem as though they are controlling objects or actions, creating an attention-grabbing experience.

Why This Trend Works:

The visual illusion of being a “puppet master” adds a playful, creative element to the content. It invites creators to experiment with their visuals, and the quirky nature of this trend interests audiences by providing a whimsical escape. This trend works well for brands that want to bring fun and creativity to the forefront.

How You Can Use This Trend:

• Product Demonstrations: Use the “puppet master” effect to show how your product controls or enhances a process. For example, demonstrate how your product “pulls the strings” behind a successful outcome, be it a smart home product or a productivity tool.
• Show the Power of Your Product: Use this trend to demonstrate how effortlessly your product works or how it simplifies complicated tasks, giving the impression that your product is pulling the strings behind the scenes.

7. “Pretty Little Baby” — June 5, 2025

Audio: Pretty Little Baby by Connie Francis

With 2.5M Reels created using this upbeat, feel-good audio, creators are showcasing heartwarming, fun moments that capture lighthearted, joyful energy. This track is ideal for any content that aims to make viewers smile, featuring playful, quirky, or cute moments.

Why This Trend Works:

The joyful and catchy rhythm of the song instantly lifts the mood, encouraging creators to share emotionally uplifting content. Its lighthearted tone makes it perfect for fun, feel-good moments that resonate with a broad audience.

How You Can Use This Trend:

• Showcase Positive Experiences: Use this trend to highlight happy customer moments or product experiences that bring joy. Whether it’s a surprise delivery, a celebration, or a “first-time” experience with your product, it’s a great way to create an emotional connection.
• Highlight Fun, Relatable Content: If your brand has a playful, family-friendly image, use this trend to show off how your products make everyday moments more enjoyable. It works well for lifestyle, kids, or wellness brands that want to evoke happiness and positivity.

8. “Imma Be Taking Them Pics” — June 5, 2025

Audio: Imma Be Doing Ma Thang by Black Eyed Peas

With 74.2K Reels created using this audio, creators are syncing rapid transformations, such as outfit or scene changes, to the punchy beat. The trend focuses on creating visually dynamic content, offering a quick-paced, enjoyable experience.

Why This Trend Works:

The fast tempo and punchy beats make it ideal for quick, attention-grabbing transitions. These transitions allow for dramatic outfit reveals, product showcases, or dynamic scene changes, making it easy for users to maintain high engagement and creativity.

How You Can Use This Trend:

• Product Showcases: Use this trend to highlight different product variants, such as new releases, color options, or sizes, through quick transitions that make the content feel fresh and engaging.
• Outfit or Look Transitions: For fashion or beauty brands, show how your products can create complete looks or make quick changes—from casual to formal or day to night. Think “before and after” transformations that captivate viewers in seconds.

9. “Rock Your Body” — June 5, 2025

Audio: Original audio – k.hism

With 3K+ Reels using this upbeat, high-energy audio, creators are moving to the beat with fun choreography and playful transitions. The trend invites people to include rhythm-based movements that instantly capture attention.

Why This Trend Works:

The song’s infectious rhythm and energetic vibe make it a natural choice for engagement. It’s easy for creators to follow along, while the upbeat tempo keeps viewers hooked. The fun nature of the trend invites participation, making it ideal for wide engagement.

How You Can Use This Trend:

• Create Playful Branded Campaigns: For brands in lifestyle, fashion, or wellness, use this trend to create branded content that highlights your products through fun, rhythmic movements. Encourage your audience to interact and create their own content, boosting brand visibility.
• Showcase Product Features with Movement: Blend your product into the trend by showcasing its versatility, whether it’s activewear in motion or accessories that complement energetic lifestyles. This trend is perfect for visually engaging products that can easily be featured in a dynamic, high-energy setting.

10. “Body Freak” — June 5, 2025

Audio: Original audio – lucidleslie

With just 67 Reels using this unique audio so far, the “Body Freak” trend is still in its early stages but gaining momentum quickly. The trend uses a split-screen effect to highlight different perspectives or contrasting features of the same subject. Creators are using this to showcase visual contrasts, comparisons, or different angles in an eye-catching way.

Why This Trend Works:

The split-screen effect offers a visually dynamic experience that instantly grabs attention. By presenting two contrasting angles or features side by side, the trend keeps viewers engaged through symmetry and surprise. It’s a great way to build curiosity and enhance visual appeal.

How You Can Use This Trend:

• Before-and-After Comparisons: Perfect for showcasing product transformations, such as before-and-after makeup looks, home makeovers, or fitness progress. Use this trend to emphasize how your product can make a visible difference.
• Highlighting Multiple Features: Whether you’re comparing product variations, like color or size, or showcasing how different aspects of your product work, the split-screen effect offers a fresh, engaging way to present contrasting elements.

May 2025 Instagram Reels Trends List

1. “Six Syllables” — May 29, 2025

Audio: Original audio – wonderkindco

This rhythmic and catchy audio has been taking over Reels as a popular sound for fast-paced, creative lip-syncs and storytelling. With 22K+ Reels using it, creators are using the punchy beat to deliver memorable one-liners, jokes, or visual puns.

Why Did It Go Viral?

Because it’s short, snappy, and perfect for quick engagement. The beat’s tempo invites creativity, making it easy for users to add their own twist while maintaining high energy.

What Brands Can Learn From This Trend

Use this trend for catchy product highlights, clever brand messages, or punchy promotional hooks. It’s perfect for brands with a playful personality looking to capture attention quickly and memorably.

2. “Propaganda I’m Not Falling For” — May 25, 2025

Audio: Chiquitita x ABBA spedup – angelagiakas

This assertive, defiant audio resonates with creators pushing back against misinformation, trends, or negativity. It’s featured in 17K+ Reels and often paired with bold text overlays or reactive clips.

Why Did It Go Viral?

Because it channels a collective mood of skepticism and empowerment. People love content that calls out falsehoods or challenges the status quo in a confident, witty way.

What Brands Can Learn From This Trend

Ideal for brands wanting to showcase transparency, authenticity, or take a stand on issues relevant to their audience. Use it to highlight real stories, bust myths, or share your brand’s unique perspective.

3. “Oh, Princess” — May 22, 2025

Audio: Original audio – sotysisters

With a dramatic and theatrical flair, this audio is popular for creators dramatizing everyday situations or telling exaggerated stories. It has over 14K Reels and is often used with comedic timing or expressive visuals.

Why Did It Go Viral?

Because it adds humor and flair to relatable moments. The playful tone invites exaggeration and storytelling, making even mundane content feel theatrical and entertaining.

What Brands Can Learn From This Trend

Use this to inject humor into your brand voice. Perfect for playful product demos, light-hearted customer interactions, or behind-the-scenes fun that shows personality.

4. “I Love Stuff” — May 15, 2025

Audio: “I Love Stuff” (Original Audio)

This bubbly, upbeat track is winning hearts with its catchy rhythm and playful lyrics. It’s quickly becoming a favorite for creators showcasing their personal collections, new purchases, or quirky hobbies. Already making waves, it’s being used in over 25K Reels, turning simple “haul” or “favorites” videos into feel-good moments that resonate with viewers.

Why Did it Go Viral?

Because it taps into joy and enthusiasm. The audio’s infectious energy makes people want to share what they love, turning simple “haul” or “favorites” videos into feel-good moments. It’s relatable, easy to jump into, and perfect for sparking positive vibes.

What Brands Can Learn From This Trend

Use this audio to spotlight product lines, seasonal collections, or customer favorites. It’s great for lifestyle brands, e-commerce stores, or anyone wanting to showcase what makes them special. Pair it with quick cuts and close-ups to keep the energy high.

5. “Memories” — May 15, 2025

Audio: “Memories” (Original Audio)

This gentle, reflective track is trending as the perfect backdrop for nostalgia and heartfelt storytelling. Creators use it to share throwbacks, personal milestones, or moments that tug at the heartstrings. With 18K+ Reels using this track, it’s quickly becoming the go-to audio for reflective and emotional content.

Why Did It Go Viral?

Because everyone loves a good trip down memory lane. The wistful tone encourages emotional connection and invites viewers to reflect on their own stories. It’s perfect for slowing down the feed and creating a moment of sincerity.

What Brands Can Learn From This Trend

Use this audio for brand origin stories, customer testimonials, or highlighting long-term impact. It suits heartfelt campaigns and content that values authenticity over flash. Keep visuals honest and straightforward to match the vibe.

6. “Hello, It’s Me” — May 15, 2025

Audio: “Hello, It’s Me” (Original Audio)

This warm, inviting track is becoming popular for intros and reintroductions. It’s the soundtrack for creators and brands reconnecting with their audience or making a fresh start. With 12K+ Reels already featuring this sound, it’s perfect for announcing a new chapter or revisiting a brand identity.

Why Did it Go Viral?

Because it feels personal and approachable. The audio invites viewers in, creating a friendly, conversational tone that breaks the fourth wall. It’s ideal for rebuilding the community and sharing new beginnings.

What Brands Can Learn From This Trend

Use this sound to announce updates, launch new campaigns, or welcome followers back. It’s an opportunity to humanize your brand voice and set a tone of openness and authenticity. Pair it with candid shots and direct-to-camera moments.

7. “Apéritif” — May 8, 2025

Audio: “Apéritif” by dennisivnvcbeats, DYVN

This smooth, jazzy instrumental has carved out a niche in food, lifestyle, and luxury content. Its laid-back beat and sophisticated vibe add an air of elegance to every Reel it touches. It’s already featured in over 15K Reels, making it one of the go-to sounds for aesthetically pleasing and lifestyle-focused content.

Why Did it Go Viral?

Because it turns everyday moments into something stylish. The instrumental’s relaxed pace invites viewers to savor content, be it a beautifully plated dish, a calming routine, or a chic product reveal.

What Brands Can Learn From This Trend

Perfect for lifestyle brands, restaurants, and premium product lines. Use it to enhance your visuals with slow pans, close-ups, and graceful transitions. It’s all about creating a mood that feels exclusive yet inviting.

8. “The Butterfly Effect” — May 8, 2025

Audio: “The Butterfly Effect” (Original Audio by alexa.kosior)

This introspective audio invites creators to share important moments and cause-effect stories. It’s quickly becoming the soundtrack for reflective storytelling on Instagram. With 20K+ Reels already using it, creators are tapping into its power to illustrate how small decisions lead to life-changing moments.

Why Did it Go Viral?

Because everyone relates to moments that changed their path. The audio encourages thoughtful content that connects on a deeper level. It’s perfect for illustrating growth, change, and life lessons.

What Brands Can Learn From This Trend

Use it to showcase transformational stories- your brand’s journey, customer success, or product evolution. It’s a chance to be vulnerable and authentic, creating meaningful engagement.

9. “Noooooo” — May 8, 2025

Audio: “Noooooo” (Original Audio by isobellorna)

This funny, dramatic audio perfectly captures those frustrating moments we all experience. Creators are using it to exaggerate the frustration of everyday annoyances, like dropping a phone or spilling coffee. It’s already featured in 10K+ Reels, tapping into the universal appeal of minor mishaps turned into dramatic moments.

Why Did it Go Viral?

Because it’s universally relatable and instantly funny. The drawn-out “Noooooo” makes minor mishaps feel dramatically entertaining, encouraging shares and laughter.

What Brands Can Learn From This Trend

Use this trend to poke fun at common pain points your product solves. Be it tangled cords, delayed deliveries, or last-minute cancellations, this audio lets your brand empathize with your audience while keeping things light-hearted.

10. Mystical Magical” – Benson Boone (May 3, 2025)

Audio: “Mystical Magical” by Benson Boone

This one’s got a cinematic build and a soft, emotional tone. It is perfect for creators who want to highlight personal and meaningful moments. It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations. The pace is slower, but the payoff is still substantial.

Why Did it Go Viral?

Because it makes everyday moments feel intentional. The audio helps turn simple visuals, like opening a new product, hitting a goal, or showing a process, into something emotionally satisfying. It’s a scroll-stopper without being loud, and that subtle impact is exactly what makes it stand out.

What Brands Can Learn From This Trend

This trend works best when you’re telling a story or walking someone through a moment. Use it for case studies, behind-the-scenes content, or showcasing the journey of your product or brand. No heavy effects are needed, just honest, good storytelling with smooth visuals. It’s a fit for any brand that wants to build a connection over flash.

11. “Jaws Theme” – kjhoyt (May 2, 2025)

Audio: “Jaws” theme by @kjhoyt

This one’s not about sharks; it’s about suspense with a punchline. The classic duuun dun theme has taken on a playful life on Instagram, with creators using it to build anticipation for a twist or unexpected reveal. It’s got 12K+ uses already and is climbing fast.

Why Did it Go Viral?

Because everyone loves a good bait-and-switch. This track sets viewers up with tension, only to surprise them, usually with humor, irony, or something completely offbeat. It’s a short-form masterclass in payoff. The best-performing Reels using this trend exaggerate the buildup and then cut to a “that’s it?” or “gotcha” moment that feels unexpected.

What Brands Can Learn From This Trend

Use this trend to build tension before revealing something unexpected, be it a product drop, a limited-time offer, or a playful jab at industry norms. The key is syncing your visuals with the suspense in the audio and landing with a twist. It’s a fun way to show your brand’s personality without being too polished or predictable.

12. “This Is The Whole Point” – goldenmase (May 1, 2025)

Audio: “Take My Hand” by goldenmase

This audio has a warm, reflective tone that’s caught on with creators documenting honest, emotional moments. With over 110K Reels using it, it’s showing up in content that highlights slow progress, personal victories, and heartfelt reflections, like finishing a big project, getting through a tough week, or simply showing appreciation for everyday wins.

Why Did it Go Viral?

Because it makes small things feel big in the best way. The pace of the track slows down the scroll and invites people into the moment. It’s not trying to go viral with shock, just realness. That emotional authenticity is what keeps people watching, sharing, and commenting.

What Brands Can Learn From This Trend

Use this when you want to tell a meaningful story. It’s perfect for walking through a customer journey, showing growth over time, or sharing your brand’s evolution. Keep visuals sincere and straightforward. This trend performs best when it feels real, not scripted.

Instagram trends aren’t fleeting moments, they’re your backstage pass to engagement, visibility, and viral momentum. The secret sauce? Show up with purpose, not panic-scroll.

Here’s how to make sure you’re not just scrolling:

• Catch trends early: Blink and they’re gone. Jump in while the wave is rising, not when it’s already crashing.
• Make it on-brand: Don’t just follow—remix. Add your aesthetic, your message, your vibe. That’s how your brand becomes the trend.
• Sync your timing: Post when your audience is watching, scrolling, and double-tapping. Strategic timing turns good content into great reach.
• Keep showing up: One viral post won’t build your brand. Stay consistent, stay present, and keep riding the rhythm of what’s trending.
• Start conversations: Trends are meant to spark interaction. Ask questions, invite reactions, and get your audience in on the action.

Tracking what’s trending can feel like a full-time job, but it doesn’t have to be. Let SocialPilot handle the scheduling, strategy, and momentum so you can focus on what really matters: creating scroll-stopping, brand-boosting content.

Now get out there and make some Reels magic.