Instagram Reels Trends to Use in 2025 (Updated Weekly)

Confession time: We did the doomscrolling so you wouldn’t have to;)

You know the feeling, one hour and a thousand Reels later, you’re no closer to a winning content idea.

Here, we bring you the top Instagram Reels trends every week, complete with the strategy behind each one.

So, ditch the endless scrolling and get ready to create your next viral reel.

What’s Trending on Instagram Reels in October 2025?

1. Let’s See What [BLANK] is Wearing Today — October 30, 2025

Audio: Royal Crown Revue – Hey Pachuco!

Posts so far: 7.8K Reels

Vibe: Fun, personal style reveal, personality-driven

This trend is all about showcasing someone’s “fit of the day” — whether that’s you, your pet, your barista-core team, or even an object with “personality.” The tone is playful and hype-y, with creators treating everyday outfits or setups like red-carpet moments.

Why This Trend Works:

It taps into the joy of styling, self-expression, and a little humor. It lets creators show off personality more than perfection. This makes it feel approachable and fun rather than polished fashion-editorial.

How You Can Use This Trend:

• Show your team’s daily looks: Cozy workwear, matching brand merch, or theme-day outfits.
• Dress up something unexpected: Your packaging, your gear, your mascot, even your coffee cup.
• Use it to highlight “work tools of the day” like it’s an outfit breakdown: Laptop sleeve, notebook, pen, sticker-covered water bottle, etc.

Creative Cue:

Lean into transitions, zoom-ins, hand-covers, stepping into frame, or cut-to-reveal shots. On-screen text identifying each item (“Top: thrifted confidence”) adds personality and humor.

2. Little Treat — October 30, 2025

Audio: Original audio – emilyrogs

Posts so far: 859 Reels (All over cozy-core feeds)

Vibe: Silly-sweet, self-care snack run, tiny joys that matter

This sound celebrates the universal ritual of treating yourself “just because.” It’s light, relatable, and a little dramatic in the best way. Creators show the tiny mood-boosters that get them through the day, from a coffee run to a fancy candle to the “accidentally on purpose” pastry.

Why This Trend Works:

Everyone loves a small dopamine hit moment. This trend captures that feeling of I don’t need it, but also I absolutely need it. It’s tender, funny, and rooted in everyday comfort.

How You Can Use This Trend:

• Share your team’s go-to little treats: snacks, desk plants, new pens, iced lattes, cute notebooks.
• Show the “business little treats”: a well-designed dashboard, a new client win, upgraded packaging, and fresh brand swag.
• Highlight customer joys: unboxing, first click inside your tool, restock day, print day, bakery box reveal.

Creative Cue:

Keep it casual and warm. POV angle, soft handheld shots, or “come with me” quick cuts work great. And don’t forget the tiny smile at the end! 

3. Do You Want the House Tour? — October 30, 2025

Audio: Original audio – wisteriawomen

Posts so far: 14 Reels (Trending quickly)

Vibe: Fun, confident, playful walkthrough energy

This sound turns any space into a “grand tour” moment. It could be your home, studio, store, office, or even a single product. The tone is light, confident, and just a little dramatic, making everyday spaces feel like you’re showing off a mansion on reality TV.

Why This Trend Works:

It taps into curiosity and personality. People love seeing behind the scenes, and this audio gives creators a funny, informal way to introduce their world, their process, or their product layout without needing fancy transitions or edits.

How You Can Use This Trend:

• Walk viewers through your office, store, warehouse, workshop, or creative setup.
• Give a “tour” of a product, showing features as if they’re rooms (“and here’s the top floor, aka the dashboard”).
• Show your team’s work zones: packaging corner, photography nook, content desk, break spot.

Creative Cue:

Lean into personality: point, gesture, walk, open doors, reveal corners, label areas with text. Treat even tiny spaces like they’re VIP rooms on a luxury tour.

4. “October” — October 27, 2025

Audio: Original audio — Adrián Berenguer

Posts so far: 1M Reels

Vibe: Soft reflection, golden-hour warmth, gentle nostalgia

A tender instrumental with soft strings and warm, lingering notes. The sound feels like a quiet fall afternoon; thoughtful, peaceful, a little wistful. You’ll see it paired with reflective moments, handwritten notes, nature clips, soft-focus walks, and cozy seasonal routines.

Why This Trend Works:

It captures the emotional shift that comes with autumn; not dramatic sadness, just that “things are changing and I’m noticing it” softness. It’s comfort-calm, making everyday scenes feel poetic and grounded.

How You Can Use This Trend:

• Show gentle seasonal moments: Warm drinks, falling leaves, morning journaling, cozy corners.
• Film a mindful pause: Working quietly, reading, candle-lit evenings, slow scenic shots.
• Share a quiet personal reflection or lesson: the kind that feels like a soft turning point.

Creative Cue:

Keep your shots steady and still, almost meditative. Let natural light, texture, and slight movement tell the story. Imagine “breathing room visuals,” not transitions. 

5. “Opalite” — October 27, 2025

Audio: “Opalite” — Taylor Swift

Posts so far: 428K Reels

Vibe: Soft, whimsical, luminous

Light, airy, and gently enchanted, this sound feels like a soft daydream. It’s showing up over moments with sparkle energy: sunlight catching jewelry, fluttery lashes, soft fabrics, tiny joys that feel secret and sweet. Less nostalgia, more quiet wonder.

Why This Trend Works:

It taps into that pretty-on-purpose softness; delicate visuals and romantic details that make everyday clips feel a little more magical. Not intense emotions, just a soft “isn’t this lovely?” sigh.

How You Can Use This Trend:

• Show small beautiful things: lace, jewelry, stationery edges, petals, shimmer textures.
• Gentle, romantic routines: hair brushing, perfume spritz, morning mirror moment, fresh flowers.
• Quiet delight shots: twirling fabric, soft light through curtains, pastel tones, subtle sparkles.

Creative Cue:

Think fairy-light softness; diffusion, subtle sparkles, and close-up details. Slow hand movements, soft blink cuts, and sun flares bring out the magic best.

6. “The Fate of Ophelia X Midnight City (Altégo Mix)” — October 27, 2025

Audio: The Fate of Ophelia X Midnight City (Altégo Mix)

Posts so far: 151K Reels

Vibe: Soft heartbreak → restless energy → hopeful motion

This mashup opens with a vulnerable, breath-holding moment, then shifts into ALTÉGO’s dreamy synth glide that feels like motion after overthinking. It has that “I paused, I processed, now I’m moving forward” mood; emotional but not heavy, cinematic without being dramatic.

Why This Trend Works:

It matches a universal emotional beat: the quiet feeling before a shift, followed by a subtle push forward. That duality — tender then weightless makes it perfect for storytelling that moves from introspective to empowered.

How You Can Use This Trend:

• Start with a still, thoughtful clip (typing, staring out a window, night desk light), then walk, pan, or reveal once the synth arrives.
• Use it for subtle transformation moments; not dramatic before/after, more like “soft pivot” energy.
• Pair with emotional text. A truth you learned, a habit you left behind, a gentle boundary, a creative reset.

Creative Cue:

Hold the opening shot longer than feels natural. Let silence breathe before you move. Gentle grain, low light, and slow motion work beautifully. Think reflective, not performative!

7. “Maui Wowie”— October 23, 2025

Audio: Kid Cudi – Maui Wowie

Posts So Far: 65.6K Reels

“Maui Wowie” is all about chill, feel-good energy. People are using this track to share warm, sun-soaked clips, such as beach walks, cozy mornings, or moments that capture that carefree, relaxed vibe. It’s a simple, mood-based trend that invites escapism and nostalgia.

Why This Trend Works:

The laid-back tone of the audio immediately pulls viewers in. It feels like a breath of fresh air between high-energy content, making it a scroll-stopper for all the right reasons. The trend’s versatility makes it easy to adapt to any aesthetic.

How You Can Use This Trend:

• Pair it with relaxing visuals, think coffee brewing, slow mornings, or behind-the-scenes calm moments.
• Use it for lifestyle or travel content that leans into comfort and warmth.
• Show how your product or service fits into everyday feel-good moments that people crave.

8. “Oops, I Forgot Something” — October 23, 2025 

Audio: Original audio – arwenqcelis

Posts So Far: 10.9K Reels

This trend captures that universal moment when you suddenly remember you’ve left something behind. People are using it to show quick turnarounds, dramatic realizations, or unexpected comebacks, often with a bit of comic flair.

Why This Trend Works:

It’s relatable and simple. Everyone’s had that “wait a second” moment, and that shared experience makes the content instantly click. The short format keeps it funny and rewatchable.

How You Can Use This Trend:

• Bring back a product, campaign, or feature you “forgot” to mention.
• Show a lighthearted behind-the-scenes moment where something got missed.
• Use it to tease a relaunch or a surprise update in a playful way.

9. “Who’s Calling?” — October 23, 2025  

Audio: Original audio – drab.to.dreamy

Posts So Far: 510 Reels

This trend uses the sound of a ringing phone as the perfect setup for a surprise reveal. Creators answer the “call” from an unexpected person, idea, or emotion, leading to a funny or dramatic punchline.

Why This Trend Works:

The hook is instant. The curiosity of “who’s calling?” keeps viewers watching until the end, and the reveal delivers the payoff. It’s flexible enough for humor, storytelling, or even emotional moments.

How You Can Use This Trend:

• Turn your next product reveal or announcement into a “call” your brand is answering.
• Respond to customer requests or feedback with a clever “we picked up” twist.
• Use the setup to tease collaborations, events, or anything new that’s “calling” your audience’s attention.

10. “Autumn Days” — October 21, 2025

Audio: “Autumn Days” – Morunas

Posts so far: 429K Reels

Vibe: Warm, nostalgic, slow-living magic

A warm, gentle instrumental that feels like sunlight slipping through fall leaves. You’ll hear it floating over calm morning clips, cozy routines, steaming mugs, and autumn textures. It is a mix of all the small rituals that make this season feel grounding.

Why This Trend Works:

It taps into the softer side of fall content: reflective, aesthetic, and comforting. With feeds full of fast edits, this slower track stands out and gives the viewers a moment to breathe.

How You Can Use This Trend:

• Film slow, intentional moments, writing, sipping coffee, warm workspaces, nature walks.
• Show behind-the-scenes routines during seasonal transitions or planning phases.
• Highlight textures and close-ups. Notebooks, knitwear, mugs, foliage, hands, fabric, desk surfaces.

Creative Cue:

Keep movement minimal. Gentle pans, still shots, and warm natural lighting bring out the cozy atmosphere best.

11. “Soulmate x Amélie x Interstellar x Passacaglia” — October 21, 2025 

Audio: Soulmate x Amélie x Interstellar x Passacaglia

Posts so far: 29 Reels (Quietly picking up)

Vibe: Cinematic elegance, emotional depth, tender nostalgia

A breathtaking mashup blending four emotional scores into one moving, cinematic soundscape. It has that soft-piano-meets-string-crescendo energy, the kind that makes ordinary moments feel like they belong in an indie film or a sweeping character arc. Think wistful glances, slow mornings, and scenes soaked in meaning.

Why This Trend Works:

It’s dramatic in a quiet way; a sound that speaks to memory, growth, and longing. This is perfect for you if you want to tell a story without saying a word and turn simple visuals into something deeply felt.

How You Can Use This Trend:

• Share a transformation: Personal, creative, or brand-led, frame it as a journey rather than a before-and-after.
• Capture poetic everyday moments: journaling, train rides, city lights, long walks, and window-light reflections.
• Show emotional BTS: late-night work, planning boards, creating art, founders, or team in deep focus.

Creative Cue:

Use slower pacing and intentional shots, such as soft focus, natural light, close-ups, and lingering camera movement. Let emotion breathe; this audio rewards stillness.

12. “Every Day” — October 16, 2025

Audio: Original audio – everydayymae

Posts so far: 6.3K

Vibe: Calm, cozy, and quietly romantic

A soft voice says, “Not all day, every day, but every day.” Creators use it to show the constants that make life steady: a favorite person, pet, or ritual, captured in warm, unhurried clips.

Why This Trend Works:

It’s simple, emotional, and rooted in routine; three things that always resonate. The audio gives people a reason to pause and share what feels personal, turning everyday familiarity into something tender and relatable.

How You Can Use This Trend:

• Highlight the rituals or habits that define your brand or team.
• Show your product as part of your customers’ daily life; subtle, not salesy.
• Use calm motion and close-up framing to make the moment feel authentic.

Creative Cue:

Let the audio breathe. Avoid heavy transitions; one steady shot with natural emotion will land better than anything over-edited.

13. “It’s for a Project” — October 16, 2025

Audio: Original audio – xxeirazx

Posts So Far: 1.6K Reels

This trend thrives on irony. Creators use it when they’re doing something funny, overly dramatic, or unnecessary, with “It’s for a project” as the perfect excuse. It’s been used for everything from chaotic experiments to oddly satisfying DIYs.

Why This Trend Works:

It taps into the creative chaos everyone relates to. The phrase “It’s for a project” instantly makes even the weirdest behavior feel justified. That mix of humor and randomness makes it impossible to scroll past.

How You Can Use This Trend:

• Share funny behind-the-scenes clips that show your team getting creative or messy in the name of “content.”
• Use it to tease an upcoming launch or collab in a tongue-in-cheek way.
• Turn your everyday brand moments, such as packaging, brainstorming, and testing, into something playful that feels spontaneous and real.

14. “Speed Fit” — October 16, 2025

Audio: Original audio – nicole_kennedyf

Posts So Far: 154 Reels

“Speed Fit” is fast, punchy, and full of momentum. People are using this sound to show quick transitions, from outfit changes and workout clips to fast-paced daily moments. It’s perfect for content that thrives on energy and rhythm.

Why This Trend Works:

The tempo drives engagement. Each beat feels like progress, making the transitions addictive to watch. It gives even simple clips a dynamic, action-packed vibe that works across lifestyle, fashion, and productivity niches.

How You Can Use This Trend:

• Feature product variations or quick transformations that match the beat.
• Give a fast-paced peek into your brand’s workflow, event setup, or creative process.
• Use it to spotlight multiple customer favorites or service highlights in one snappy Reel.

15. “The Fate of Ophelia” — October 15, 2025 

Audio: “The Fate of Ophelia” – Taylor Swift

Posts so far: 442K Reels

Vibe: Cinematic, emotional, poetic melancholy

This audio brings a moody, slow-motion feeling that taps into bittersweet reflection. Think soft lighting, lingering shots, and quiet “this moment means more than I show” energy. With this audio, people are capturing dramatic pauses, emotional transitions, and those introspective moments where something shifts quietly inside you.

Why This Trend Works:

It hits the emotional core Swifties love, i.e., vulnerable, romantic, and slightly tragic. This is most suitable for storytelling Reels that lean into nostalgia, personal change, or “quiet realizations.”

How You Can Use This Trend:

• Tell a transformation story: A before/after that feels emotional, not commercial.
• Highlight a milestone moment: new chapter, reset, or “I outgrew this version of me.”
• Use subtle visual language: drifting curtains, slow walks, meaningful glances, desk-lamp lighting, handwritten notes.

Creative Cue:

Lean into softness, muted tones, gentle motion, and no harsh transitions. Let the lyrics breathe and let the emotion land.

16. “We Need to Sit Down”— October 9, 2025

Audio: Original audio – sofiaboman

Posts so far: 8.3K Reels

Vibe: Dramatic pause meets playful urgency

This sound sets the stage for a serious talk… about something hilariously minor or unexpectedly exciting. People are using it to act out those “drop everything, we need to discuss this immediately” moments. It could be a wild realization, a petty complaint, or a big reveal brewing.

Why This Trend Works:

It plays into that dramatic-but-funny energy we all know too well. The contrast between serious tone and everyday situations keeps people hooked, especially when it builds suspense for a reveal.

How You Can Use This Trend:

• Tease an upcoming feature, launch, or announcement.
• Call out a little-too-relatable industry habit (“we need to sit down and talk about saving drafts properly”).
• Use it to spotlight a surprising product detail or customer reaction moment.

Creative Cue:

Hold a straight face and build tension with stillness or a slow zoom before delivering your punchline or reveal; pacing is everything here.

17. “Stop Talking Dirty to Me” — October 9, 2025

Audio: Original audio – ashliemolstad

Posts so far: 6.3K Reels

Vibe: Playful, cheeky, and domestic

This trend flips romance on its head. Using Taylor Swift’s “Actually Romantic” lyrics, creators share what truly melts their hearts: not fancy gestures, but simple wins like a clean kitchen or folded laundry.

Why This Trend Works:

It’s witty, ironic, and refreshingly real. Viewers relate to the idea that everyday acts of care feel more meaningful than big romantic clichés.

How You Can Use This Trend:

• Show what “actually romantic” looks like behind your brand: a finished task, a smooth handoff, or a satisfied customer moment.
• Highlight small wins that make your team’s or users’ day better.
• Keep the humor light. A bit of sass sells the joke.

Creative Cue:

Lean into irony. Pair calm visuals with over-the-top captions or expressions to make the punchline land.

18. “I Just Know What I Like” — October 9, 2025

Audio: Original audio – deliamelicia

Posts so far: 248 Reels

Vibe: Confident, self-aware, and effortlessly cool

This one’s all about unapologetic self-awareness. People are using it to celebrate their predictable habits. Rewatching the same shows, ordering the same drink, or sticking to one outfit style, and owning it like a badge of honor.

Why This Trend Works:

It taps into comfort and confidence. There’s something instantly likable about people who know what they love and don’t try to change it just to fit in.

How You Can Use This Trend:

• Showcase your brand’s signature move; the thing you always do your way.
• Highlight a customer-favorite product that people keep coming back to.
• Use it to reinforce brand identity; consistency as a strength, not a rut.

Creative Cue:

Keep the visuals simple and looping. Think repeating patterns, same angles, or recurring actions that match the “I know what I like” energy.

19. “We Fell in Love in October” — October 2, 2025

Audio: We Fell in Love in October – Girl in Red

Posts So Far: 1.1M Reels

This trend centers around romanticized moments or nostalgic fall imagery. People are showing their heartfelt memories and autumn vibes. This is mostly related to the cozy feelings or connection to the season.

Why This Trend Works:

The blend of nostalgia and emotion makes it particularly relatable for viewers who enjoy warm, cozy vibes. The soft track enhances the romantic and introspective nature, connecting audiences to personal moments or seasonal sentiments.

How You Can Use This Trend:

• Seasonal Campaigns: Promote products or services that enhance cozy moments, like fall apparel, home goods, or beverages.
• Emotional Engagement: Share genuine brand stories that people relate to emotionally, tying in the idea of “falling in love” with your products.
• Promote Memories: Invite your audience to share personal moments or fall traditions, building a sense of community.

20. “Gilmore Girls Season” — October 2, 2025

Audio: Lalala Gilmore Girls

Posts So Far: 347K Reels

People are embracing fall nostalgia by channeling the vibes of the show ‘Gilmore Girls’, with its coffee shops, cozy wardrobes, and small-town charm. The track immediately evokes feelings of comfort, friendship, and nostalgia.

Why This Trend Works:

The nostalgic factor of the show, with fall’s cozy appeal, makes this trend highly relatable. It has a collective love for the show’s themes of warmth, friendship, and family. This makes it easily shareable as well.

How You Can Use This Trend:

• Promote Fall Products: Tie in your offerings with cozy, autumn-themed campaigns. Whether it’s a coffee brand or fashion line, this trend is perfect for promoting products that people want in the fall.
• Embody Your Brand Personality: You can show your brand’s cozy, down-to-earth side and create content that feels comforting and authentic.
• Invite Participation: Urge your followers to share their favorite fall traditions or memories tied to your product or service.

21. “Sugar On My Tongue” — October 2, 2025

Audio: Sugar On My Tongue – Tyler, the Creator

Posts So Far: 178K Reels

In this trend, creators are expressing delight or excitement over something sweet. It can be a product, experience, or a moment. The playful and wholesome nature of the track complements the joy of indulging in something pleasurable.

Why This Trend Works:

The fun and lighthearted nature of this trend makes it approachable for audiences. It taps into the universal feeling of pleasure. This makes it perfect for quick engagement and fun content, as viewers form a connection between this audio and their own indulgences.

How You Can Use This Trend:

• Product Indulgence: Use this trend to show how your product offers a sweet treat or a fun experience that people can’t resist.
• Playful Content: Make your brand stand out by adding humor and joy. Tie it to something sweet or satisfying in your product or service offering.
• Engage Through Authenticity: Encourage your followers to show what they love about your brand by using the trend’s cheerful tone.

22. “I Know Ball” — October 2, 2025

Audio: Them & I – I’m Not Them

Posts So Far: 49.3K Reels

In this trend, creators are showing off their knowledge of sports or physical activity with humor and confidence. Often, it involves extra moves, flashy gear, or quirky expressions to show how much they “know” about the sport.

Why This Trend Works:

It has a competitive, confident vibe, with a touch of humor and playfulness. Sports enthusiasm mixed with that ‘extra’ personality makes it a great option for people who want their content to be a combination of entertainment and knowledge.

How You Can Use This Trend:

• Confidence-Driven Campaigns: Use this trend to celebrate expertise or confidence, positioning your brand as an authority in its field.
• Playful Competition: Show your product in action, whether it’s for fitness, apparel, or active living. This will intrigue the sports enthusiasts and motivate the rest to follow.

23. “Hocus Pocus” — October 2, 2025

Audio: Original audio – Hocus Pocus

Posts So Far: 477 Reels

Halloween season is here, and all our favorite creators are celebrating it by tapping into its spooky, fun, and mischievous energy. This trend revolves around costumes, magic, and playful antics, all while keeping the whimsical spirit of Halloween alive.

Why This Trend Works:

It appeals to audiences who love spooky season and all things Halloween-related. The theme’s magical vibe and sense of fun are both engaging and relatable, drawing in viewers who want to add a little enchantment to their feed.

How You Can Use This Trend:

• Seasonal Promotions: Promote Halloween-themed products or limited-edition fall items with an unusual twist.
• Create Interactive Experiences: You can use the trend’s fun nature to launch challenges or contests, asking your followers to show off their Halloween spirit using your products.
• Play on the Magic Theme: Bring your brand’s magical side out or something transformational. Here, you can show how your product or service inspires a sense of wonder in people.

What’s Trending on Instagram Reels in September 2025?

1. “Man I Need (Vandelux Remix)” — September 25, 2025

Audio: Man I Need (Vandelux Remix)

Posts So Far: 27.5K Reels

This trend has creators dramatizing urgent desire for something, be it a product, experience, or moment. They do it with fun expressions, gestures, or reactions. The upbeat remix adds energy, making the content lively and relatable for viewers who enjoy playful exaggeration.

Why This Trend Works:

The combination of humor, relatability, and energetic audio intrigues audiences immediately. Viewers are drawn to the reactions, which are easy to imitate and share, making the trend highly interactive and entertaining.

How You Can Use This Trend:

• Show Product Demand: Playfully show why your product or service is essential or irresistible.
• Highlight Time-Sensitive Offers: Promote limited-time releases or seasonal products using the urgency aspect of the trend.
• Encourage Audience Participation: Invite followers to show what they “can’t live without,” increasing organic engagement and user-generated content.

2. “5120 x 1080” — September 25, 2025

Audio: Sparks – Evan Jacobson

Posts So Far: 473K Reels

This trend stands out because it pushes the boundaries of framing and perspective on Instagram Reels. Creators use wide-format or panoramic visuals to compose cinematic sequences, visually dynamic transformations, or immersive storytelling moments. If you’re repurposing clips to vertical 9:16, a video resizer app can preserve composition with smart cropping or padding.

Why This Trend Works:

The panoramic style instantly draws the eye and intrigues viewers. It encourages creativity and allows creators to present multiple elements or sequences in a single, cohesive visual narrative, making the content more attractive and visually distinct.

How You Can Use This Trend:

• Visual Storytelling: Use wide-format visuals to show transformations, workflows, or product journeys in a cohesive way.
• Combine Multiple Elements: Integrate several products, features, or brand experiences into a single fluid sequence to increase viewer engagement.
• Highlight Unique Perspectives: Use the trend to experiment with framing or storytelling approaches that differentiate your brand content.

3. “Go Where the Wind Takes You” — September 25, 2025

Audio: Original audio – haleyybaylee

Posts So Far: 69 Reels

This trend encourages creators to capture spontaneous moments. These can be adventures, travel, or everyday surprises, with a dreamy audio that complements free-spirited visuals. It’s ideal for content that evokes curiosity, aspiration, or a sense of exploration.

Why This Trend Works:

The aspirational, carefree vibe resonates with audiences who enjoy visually immersive, relatable, and emotional storytelling. The upbeat audio creates a sense of freedom and spontaneity, encouraging participation and sharing.

How You Can Use This Trend:

• Lifestyle & Adventure Alignment: Show products or experiences related to travel, leisure, or exploration.
• Invite Audience Participation: Encourage followers to share their own spontaneous or crazy moments connected to your brand.
• Visual Storytelling: Combine scenic or aspirational visuals with your product or service to evoke emotion and increase engagement.

4. “When Did You Get Hot?” — September 25, 2025

Audio: Mix: Sabrina Carpenter • When Did You Get Hot?

Posts So Far: 651 Reels

This trend emphasizes playful before-and-after transitions or glow-ups. Creators sync gestures, expressions, or movements to the beat, creating visually satisfying reveals.

Why This Trend Works:

The upbeat audio, combined with relatable transformations, makes the content engaging and entertaining. Viewers enjoy the “wow” moment of the reveal, which encourages participation and replication.

How You Can Use This Trend:

• Highlight Glow-Ups: Show personal, product, or service transformations in a visually dynamic way.
• Demonstrate Results: Show how your product delivers noticeable changes or improvements.
• Interactive Engagement: Encourage followers to share their own transformations or experiences using your brand.

5. “Ocean Eyes” — September 25, 2025

Audio: Ocean Eyes – Billie Eilish

Posts So Far: 693K Reels

In this trend, creators focus on the eyes, using close-ups, selective framing, and soft lighting to accentuate natural color, makeup, or emotional expression. Golden hour and natural light are often used to enhance reflections and visual appeal.

Why This Trend Works:

The intimate, visually striking content draws viewers in and emphasizes subtle emotion. Audiences are captivated by the aesthetic appeal, and the dreamy audio complements the close-up visuals.

How You Can Use This Trend:

• Feature Eye-Centric Products: Highlight makeup, contact lenses, or skincare products for the eyes.
• Create Aesthetic Visuals: Use close-ups and lighting creatively to tell a story and attract attention.
• Show Emotion: Tie in subtle brand storytelling through expressive visuals that resonate emotionally with viewers.

6. “That Boy Is Corrupt!” — September 28, 2025

Audio: Nobody’s Son

Posts So Far: 24K Reels

Creators react funnily to unexpected or frustrating situations, often exaggerating facial expressions, gestures, or movements to emphasize surprise or disbelief. The energetic audio complements playful, over-the-top reactions.

Why This Trend Works:

Relatable humor paired with upbeat music makes it highly shareable. Audiences enjoy seeing inflated reactions they can connect with. This encourages replication and engagement.

How You Can Use This Trend:

• Comedic Brand Storytelling: Highlight minor mishaps or playful scenarios that relate to your products or services.
• Problem-Solution Humor: Show quirky or unexpected ways your brand addresses everyday challenges.
• Invite Audiences: Invite followers to share their own funny or surprising experiences related to your brand.

7. “Unconditional” — September 25, 2025

Audio: Unconditional – Jade Thirlwall

Posts So Far: 1.7K Reels

Here, creators are sharing heartfelt moments, often highlighting love, family, friendship, or personal milestones. The soulful audio completes emotional, relatable storytelling.

Why This Trend Works:

Emotional authenticity resonates strongly with viewers. The combination of personal stories and expressive music makes content memorable and shareable.

How You Can Use This Trend:

• Emotional Brand Storytelling: Feature testimonials, milestones, or customer experiences that bring out genuine emotion.
• Build Audience Connection: Use the trend to show brand loyalty, care, or values in an authentic way.
• Highlight Meaningful Moments: Tie products or services to real-life stories that audiences can relate to.

8. “Rein Me In” — September 25, 2025

Audio: Rein Me In – Sam Fender & Olivia Dean

Posts So Far: 13.1K Reels

In this trend, creators dramatize intense emotions, internal conflict, or pivotal moments, using expressive gestures, acting, or stylized movement synced to the track. This conveys tension and storytelling with a cinematic feel.

Why This Trend Works:

The emotionally charged audio enhances storytelling, drawing viewers into the narrative. The expressive performances and relatable themes of conflict or struggle make the content interesting and shareable.

How You Can Use This Trend:

• Dramatic Storytelling: Show your customer journeys, transformational experiences, or brand impact through expressive content.
• Highlight Challenges and Solutions: Use the trend to show what obstacles you are facing and how your product or service resolves them.
• Connect Emotionally: Connect with viewers on a deeper level through authentic or relatable stories.

9. “Summer is You” — September 25, 2025

Audio: Summer is You- Pierro Piccioni

Posts So Far: 5.3K Reels

This effect allows creators to appear completely still while the background continues moving. This creates somewhat surreal, visually striking content. It’s ideal for attention-grabbing, creative, or conceptual storytelling.

Why This Trend Works:

The unexpected visual twist immediately intrigues viewers and shows experimentation. Its versatility makes it appealing across niches and content types, while the striking contrast keeps audiences glued.

How You Can Use This Trend:

• Draw Focus to Products or Messages: Highlight key features, products, or messages in a visually distinct way.
• Creative Storytelling: Build unique narratives using layered visuals, illusions, or artistic effects.
• Encourage Audience Participation: Invite followers to recreate the effect with your brand or products to build a sense of belonging.

10. “Unfortunately I Do Love” — September 18, 2025

Audio: Joe Walsh – Rocky Mountain Way

Posts So Far: 107K Reels

The “Unfortunately I Do Love” trend involves creators confessing their guilty pleasures, showing love for things that might be considered quirky, excessive, or out of the ordinary. This trend embraces self-expression and the idea of loving what others might find odd.

Why This Trend Works:

It creates authentic, lighthearted moments of self-reflection. The humor comes from the confession of something “embarrassing” or “dorky,” which makes it endearing to the audience. The trend allows creators to embrace their flaws while showing a playful side.

How You Can Use This Trend:

• Embrace Brand Quirks: Show how your brand’s unique features are something your customers can’t live without, even if they’re a bit indulgent.
• Seasonal Promotions: Tie the trend to products that are extra special or “guilty pleasures,” like limited edition items, exclusive collections, or luxury goods.

11. “[Blank]aholic” — September 18, 2025

Audio: Her Words Kill – Sir, This Is A Cut Throat Fashion

Posts So Far: 60.8K Reels

The “[Blank]aholic” trend involves creators humorously declaring their “addictions,” be it shopping, coffee, or anything else they just can’t get enough of. It’s a lighthearted trend, showing off obsessions in a funny, relatable way.

Why This Trend Works:

It taps into self-deprecating humor, allowing creators to embrace their “guilty pleasures” without judgment. The light-heartedness and relatability make it a fun, shareable trend. It’s easy for audiences to join in and make their own confessions.

How You Can Use This Trend:

• Product-Related Addiction: Playfully show how customers can be “addicted” to your product. For example, “Coffee-aholic? Our brand’s brew is the perfect fix for your daily caffeine craving!”
• Brand Personality: Use this trend to show how your product is irresistible or a must-have, creating a fun and relatable vibe with your audience.

12. “Firefighter Method” — September 18, 2025

Audio: Original audio – danielledomrose

Posts So Far: 3 Reels

The “Firefighter Method” trend features creators humorously reacting to or solving problems in an exaggerated manner, often mimicking a firefighter’s quick response to an emergency. It’s all about tackling problems with a dramatic solution, sometimes even over-the-top, making it an entertaining and highly relatable trend.

Why This Trend Works:

This trend plays on the humor of exaggerated problem-solving and the energy of a “heroic” rescue. The humor and exaggerated responses create an interactive experience, making it perfect for capturing attention and keeping viewers engaged. It’s highly relatable to anyone who’s ever had to deal with an emergency or challenge.

How You Can Use This Trend:

• Product Solutions: Show how your product resolves common problems in a dramatic, exaggerated way. For instance, if you sell cleaning products, show how your product saves the day in an over-the-top messy situation.
• Customer Service Showcases: Demonstrate how your brand is always ready to “put out the fire” for your customers, be it through customer service, product guarantees, or fast solutions.

13. “So, What Do You Do for Work?” — September 11, 2025

Audio: altego_music – YUKON x CANDY SHOP (ALTÉGO MIX)

Posts So Far: 79.6K Reels

The “So, What Do You Do for Work?” trend involves creators answering this common question in a fun, often exaggerated way. It’s perfect for creators who want to show their unique jobs, skills, or profession in a visually appealing and entertaining format.

Why This Trend Works:

This trend offers an opportunity for creative storytelling and showing personal identity. It’s ideal for creators who want to highlight the uniqueness of their job or career path in a fun and visual way.

How You Can Use This Trend:

• Show Your Brand’s Expertise: Highlight your company’s unique products, services, or industry expertise in a fun, engaging way. For example, “So, what do we do? We’re the experts in making life easier with our product.”
• Employer Branding: If you’re looking to hire, use this trend to show what makes your company and its culture stand out to potential employees.

14. “Smile If…” — September 11, 2025

Audio: Original audio – bontuwithbows

Posts So Far: 25.7K Reels

The “Smile If…” trend invites viewers to smile or react based on a specific scenario or statement. It’s a playful way to create engagement by prompting reactions, often paired with humorous or relatable captions.

Why This Trend Works:

It’s an interactive trend that encourages participation from the audience. It’s simple, relatable, and effective for creating engagement, as viewers enjoy showing their reactions to familiar scenarios.

How You Can Use This Trend:

• Highlight Product Benefits: Ask your audience to “smile if” they’ve ever experienced a common issue that your product solves.
• User Engagement: Create content that encourages followers to react with their own “smile if” moments, generating organic and authentic content around your brand.

15. “In A Room Full of People” — September 11, 2025

Audio: Original audio – elisehoogerdijk

Posts So Far: 61 Reels

The “In A Room Full of People” trend captures creators humorously describing how they feel in crowded or social situations, often with exaggerated reactions. The trend usually includes a line like, “In a room full of people, I look for the exit,” creating a funny contrast between the situation and the creator’s desire to escape.

Why This Trend Works:

It’s highly relatable for anyone who’s ever felt socially awkward or overwhelmed in large groups. The comedic tone of the trend and the relatable nature of the experience make it a hit for creators and brands.

How You Can Use This Trend:

• Show Off Product Benefits: Playfully show how your product or service helps people escape uncomfortable situations. For example, a productivity tool could be shown helping someone escape the chaos of unorganized work.
• Express Brand Personality: Use this trend to show your brand’s relatable side, making your products part of the conversation in a humorous, down-to-earth way.

16. “This is What Autumn Feels Like” — September 4, 2025

Audio: JVKE – This is What Autumn Feels Like

Posts So Far: 155K Reels

This trend features creators embracing the essence of autumn, showing cozy activities, fall fashion, and seasonal vibes. From pumpkin patches to warm drinks, this trend brings the feeling of fall to life, creating a warm, nostalgic atmosphere.

Why This Trend Works:

The seasonal appeal of autumn resonates with viewers, evoking feelings of comfort, nostalgia, and change. It’s ideal for creators and brands looking to tap into seasonal moods while celebrating everything autumn brings.

How You Can Use This Trend:

• Promote Seasonal Products: Use this trend to highlight fall collections, cozy clothing, or seasonal offerings like autumn-inspired flavors or fragrances.
• Create Cozy Content: Show how your brand contributes to the cozy, comforting feeling of autumn, through products, experiences, or even fall-themed marketing campaigns.

17. “Life With ✨Love✨” — September 4, 2025

Audio: Justin Hurwitz – Planetarium

Posts So Far: 39.8K Reels

This trend involves creators showing their life’s special moments, with a focus on the love they share with others, be it friends, family, or significant others. It’s about celebrating connection and affection with sparkling, joyful visuals.

Why This Trend Works:

The love theme taps into universal emotions, making it relatable for audiences. With heartwarming, personal content, it invites creators to share genuine connections, while the use of ✨adds a whimsical touch that elevates the trend’s feel-good factor.

How You Can Use This Trend:

• Customer Relationships: Use this trend to highlight brand loyalty and customer appreciation. Share testimonials, customer stories, or behind-the-scenes moments where your customers express their love for your product.
• Promote Product Pairings: For brands in the romantic, wellness, or lifestyle sectors, show how your products make life more enjoyable and full of love. It can be through gifts, experiences, or quality time spent together.

18. “Which One” — September 4, 2025

Audio: WHICH ONE X 1ER GAOU – DJ NOON REMIX

Posts So Far: 10.6K Reels

In the “Which One” trend, creators present viewers with two options and ask them to choose between them. Be it fashion, food, or lifestyle, it’s about engaging viewers and encouraging them to participate by picking one option over the other.

Why This Trend Works:

This trend is interactive and encourages audience participation, making it perfect for building engagement. The simplicity of asking viewers to make a choice creates an instant call-to-action, while offering options encourages curiosity and deeper interaction.

How You Can Use This Trend:

• Product Comparisons: Use this trend to highlight two different products or variations, asking your audience which one they prefer. This can be a great way to get feedback and drive engagement.
• Encourage Audience Interaction: Create polls or quizzes around your products or services, allowing users to choose their favorites. This not only boosts engagement but also strengthens the connection with your audience.

What’s Trending on Instagram Reels in August 2025?

1. “Click, Click” — August 28, 2025

Audio: Original audio – kayla.ryan1

Posts So Far: 1.7K Reels

The “Click, Click” trend involves creators mimicking the sound of taking photos or capturing moments, often showing transformation, fashion, or daily routines. It’s visually dynamic and emphasizes moments worth capturing, paired with upbeat, punchy audio.

Why This Trend Works:

It taps into visual storytelling and immediacy, making content feel playful, relatable, and shareable. The sound cues naturally create a sense of rhythm, which grabs viewers’ attention quickly.

How You Can Use This Trend:

• Highlight Key Moments: Show your product or service in a way that visually tells a story, like a transformation, “before and after,” or a memorable customer moment.
• Create Photo-Ready Moments: Encourage users to share moments with your brand, linking the trend to user-generated content campaigns.

2. “Ugh” — August 28, 2025

Audio: Original audio – drdustinportela

Posts So Far: 3.3K Reels

This trend involves creators reacting to frustrating or awkward situations with the iconic “Ugh” audio, often paired with exaggerated facial expressions or comedic gestures. It’s widely used for relatable humor and situational content.

Why This Trend Works:

Viewers feel understood and entertained when they see scenarios reflecting everyday annoyances. It’s instantly recognizable, highly relatable, and perfect for comedic exaggeration.

How You Can Use This Trend:

• Relatable Brand Humor: Show minor frustrations your product solves, highlighting the ease and convenience it brings to customers.
• Interactive Content: Invite followers to share their “Ugh” moments involving your niche, creating engagement through relatability and humor.

3. “Montage” — August 28, 2025

Audio: Original audio – audreyrivet

Posts So Far: 61 Reels

The “Montage” trend features creators stringing together multiple clips to create a short, fast-paced story or highlight reel, usually paired with energetic music. It’s perfect for summarizing experiences, transformations, or event recaps.

Why This Trend Works:

It uses short-form storytelling and fast-paced visuals, keeping viewers engaged from start to finish. The montage format allows for creativity and variety, appealing to audiences with short attention spans.

How You Can Use This Trend:

• Product Highlights: Combine multiple product features, events, or results into a dynamic montage to grab attention quickly.
• Event or Campaign Recaps: Share behind-the-scenes clips or campaign highlights in an engaging, story-driven way to build excitement.

4.  “Don’t Do It” — August 22, 2025

Audio: Original audio – retroriginalco

Posts So Far: 68.1K Reels

The “Don’t Do It” trend has creators advising others against doing something (often humorously), paired with the track to emphasize the urgency or dramatization of the message. The trend encourages funny scenarios where creators tell viewers not to engage in certain actions, with exaggerated consequences.

Why This Trend Works:

This trend taps into reverse psychology and comedic advice, often paired with exaggerated facial expressions and gestures. It creates a sense of fun tension between the creator’s advice and the audience’s curiosity, making it a shareable and interactive trend.

How You Can Use This Trend:

• Playful Brand Warnings: Use this trend to warn your audience about common mistakes or misconceptions related to your product or industry, but do so in a light-hearted and humorous manner.
• Encourage Correct Usage: If your product has a specific use case, this trend can show what happens when someone doesn’t follow the instructions, with a playful twist that highlights the correct way to use it.

5. “That’s My OPINION!” — August 22, 2025

Audio: Original audio – niki_patton

Posts So Far: 5.6K Reels

This trend has sparked a wave of creators sharing their bold opinions with dramatic flair. Creators usually start with a strong statement, followed by an unexpected or humorous twist, all while confidently declaring, “That’s my opinion!” The trend invites a mix of comedy and assertiveness, creating moments that grab attention.

Why This Trend Works:

It’s all about boldness and confidence, capturing the spirit of self-expression. The dramatic delivery, paired with humor or surprise, makes it relatable for audiences who appreciate strong opinions and want to voice their own. It’s ideal for content that feels fresh, unapologetic, and engaging.

How You Can Use This Trend:

• Share Your Brand’s Opinion: Use this trend to express your brand’s stance on a controversial topic or industry issue in a humorous or impactful way. This helps your brand stand out as confident and opinionated.
• Engage with Your Audience: Invite followers to share their own “opinions” on your products or services. This can lead to conversations and engagement, allowing you to connect with your community in a fun and interactive way.

6. “The Summer I Turned Pretty” — August 15, 2025

Audio: Original audio – thesummeriturnedpretty

Posts So Far: 26.2 K Reels

This trend allows creators to reflect on their summer, using the phrase “The Summer I…” to describe a specific moment or experience that defined their summer. It’s about expressing the highlights and meaningful moments that made the season special.

Why This Trend Works:

It’s a nostalgic and reflective trend, perfect for end-of-summer content. It invites creators to share their personal experiences, making it highly relatable and ideal for engaging viewers with their own memories of the summer.

How You Can Use This Trend:

• Product Experiences: Tie the trend to a memorable experience your customers may have had with your product during the summer. For example, “The Summer I discovered [Brand Name]” can be a fun way to highlight the positive impact your product has had on customers.
• Seasonal Campaigns: Encourage your followers to share their own summer experiences using your product. Whether it’s summer adventures or quiet moments of relaxation, use this trend to show how your brand fits into their summer stories.

7. “I’ll Be There” — August 15, 2025

Audio: Original audio – fl0wer_petal

Posts So Far: 2.3K Reels

Creators use the “I’ll Be There” trend to express support or commitment in a dramatic way. It often involves creators reassuring their followers, friends, or loved ones with a strong, heartwarming declaration: “I’ll be there.”

Why This Trend Works:

The trend plays on the emotion of support and dependability, which resonates with audiences who value reliability and connection. It’s an uplifting trend that invites viewers to share moments of emotional reassurance or strong friendship, making it deeply relatable.

How You Can Use This Trend:

• Highlight Customer Support: Use this trend to demonstrate how your brand offers support to your customers, whether through customer service, product guidance, or reliable delivery. Make it clear that your brand is there when your customers need it most.
• Emphasize Brand Loyalty: Share a commitment your brand has to its values, such as sustainability or quality, using this trend to reassure customers that your brand is always there for them.

8. “Crocodile Tears” — August 15, 2025

Audio: Original audio – baywhatsuphello

Posts So Far: 1.6K Reels

The “Crocodile Tears” trend has creators pretending to cry falsely, usually for comedic effect or to exaggerate a situation. It plays on the idea of pretending to be upset over trivial things, often with an over-the-top reaction that makes it clear they’re not genuinely crying.

Why This Trend Works:

The comedic exaggeration of fake emotions makes this trend fun and lighthearted. It’s ideal for audiences who enjoy humor based on dramatic overreactions and sarcastic takes on situations that don’t warrant tears, making it shareable and relatable.

How You Can Use This Trend:

• Show Off Product Overreactions: Use this trend to demonstrate how your product can exaggerate a typical problem or challenge. For example, pretend your product is a “miracle solution” in a scenario that doesn’t need it, showing how your brand is both playful and effective.
• Create Memorable Interactions: Use the “Crocodile Tears” trend to show how your brand lightens up stressful situations with a humorous twist. Instead of just solving problems, add a playful, exaggerated approach that makes your customer service or products seem easy to relate to and fun while still getting the job done.

9. “I Respect Your Opinion” — August 15, 2025

Audio: Original audio – timurgabriel

Posts So Far: 217 Reels

This trend involves creators humorously or sarcastically acknowledging someone’s opinion, often paired with exaggerated expressions or reactions to add humor. It’s all about showing respect while secretly mocking the opinion, making it playful and engaging.

Why This Trend Works:

The humor in sarcasm and exaggeration makes it instantly relatable and entertaining. Viewers are drawn to the irony of the “respect” being shown in a playful or over-the-top manner, making it easy to engage with.

How You Can Use This Trend:

• Product Comparisons: Use this trend to lightheartedly compare your product with others in the market, while still showing respect for competitors. This can be done humorously by highlighting what sets your brand apart.
• Engage in Humor: Share customer opinions, reviews, or funny misconceptions about your brand playfully. This trend helps brands express their personality and engage with customers in a fun manner.

10. “Yukon” — August 7, 2025

Audio: Original audio – Yukon x Up DJ Hunny Bee

Posts So Far: 80.5K Reels

The “Yukon” trend involves creators showcasing dramatic or bold transformations, often involving changes in scenery, fashion, or mood, and set to high-energy music. It’s a visually impactful trend with a strong emphasis on transformation.

Why This Trend Works:

The boldness and dramatic flair of the “Yukon” trend keep viewers captivated. The transformation element makes it easy for creators to share content in a creative, attention-grabbing way, which keeps the audience engaged from start to finish.

How You Can Use This Trend:

• Product Makeovers: Use this trend to showcase a transformation your product can make, whether it’s a home improvement product, fashion item, or service that creates significant results.
• Before-and-After Scenarios: Highlight your product’s ability to create visible change in a fun, energetic way, whether it’s for beauty products, fitness, or home decor.

11. “Pantone” — August 7, 2025

Audio: Original audio – kleinfeldbridal

Posts So Far: 706 Reels

The “Pantone” trend is centered around showcasing bold, vibrant colors or dramatic color contrasts in creative ways. Whether it’s clothing, makeup, or visuals, creators use this trend to focus on the power of color to convey mood or style.

Why This Trend Works:

Color plays a huge role in visual engagement. This trend taps into the power of visual stimulation, making it ideal for content that wants to capture attention or create memorable impressions based on color.

How You Can Use This Trend:

• Showcase Your Brand’s Colors: Use this trend to highlight your brand’s signature colors in a vibrant, engaging way, whether it’s your products or packaging.
• Create Color-Themed Content: Whether it’s for fashion, beauty, or product displays, show how your brand uses color to make a statement, creating content that is visually striking and shareable.

What’s Trending on Instagram Reels in July 2025?

1. “Choose One” — July 31, 2025

Audio: Original audio – strobel_panaderia

Posts So Far: 938

The “Choose One” trend involves creators presenting viewers with a choice between two options, often involving humor or creativity in the way the choices are framed. With creators increasingly joining in, this trend has captured attention through playful decision-making scenarios.

Why This Trend Works:

This trend taps into the interactive nature of Instagram Reels. It encourages audience participation, making viewers feel more involved by asking them to choose between two appealing or funny options. It’s a great way to spark conversation and engagement while offering something fun and lighthearted.

How You Can Use This Trend:

• Product Comparisons: Use this trend to show two different products or versions of your product. Ask your audience to choose their favorite, creating an interactive experience while subtly promoting your products.
• Engage Your Audience: Invite your followers to choose between two different options, whether it’s related to fashion, lifestyle, or services. This trend is a simple and fun way to boost engagement and create an active conversation around your brand.

2. “Outfit Check” — July 31, 2025

Audio: Outfit check 🏷️ ansyva

Posts So Far: 100

In this trend, creators show their full outfits, giving viewers a 360-degree view of their clothing and style. The trend has gained popularity for its emphasis on self-expression through fashion, making it an easy way to show off personal style.

Why This Trend Works:

Fashion is a universal interest, and this trend allows creators to share their personal style while giving followers a quick, accessible look at what they’re wearing. It’s perfect for outfit inspiration and helps brands tap into the style community on Instagram.

How You Can Use This Trend:

• Showcase Your Fashion: Use this trend to display your latest fashion collection or new arrivals. If you’re a clothing, accessories, or beauty brand, the “Outfit Check” trend gives you the chance to feature your products in a creative and fun way.
• Encourage User-Generated Content: Ask your followers to share their own “Outfit Check” moments featuring your products. This boosts engagement and helps build a community around your brand.

3. “Who’s That Chick?” — July 31, 2025

Audio: Original audio – yazghotb

Posts So Far: 31

The “Who’s That Chick?” trend features creators turning heads or making a dramatic entrance while showing off their style, often synced to a high-energy beat. It’s a bold, attention-grabbing trend that highlights personal confidence and style.

Why This Trend Works:

This trend captures attention through bold entrances and high-energy moments. It’s designed to make an impact, drawing viewers in with its dramatic flair and confident vibes. This trend speaks to the audience’s desire for self-expression and showmanship, making it a perfect fit for anyone looking to stand out and make a statement.

How You Can Use This Trend:

• Highlight Your Brand’s Confidence: Use this trend to display how your brand exudes confidence, be it through bold designs, vibrant colors, or unique features. Make your product the center of attention with a dramatic reveal.
• Build Brand Identity: For brands that focus on empowerment, self-expression, or confidence, this trend is a great way to show that your products help people stand out and feel good about themselves.

4. “Today Would Have Been My Birthday” — July 24, 2025

Audio: Original audio – theo_troy_

Posts So Far: 19.5K

This trend revolves around honoring the memory of someone who would have celebrated their birthday. Creators often share heartfelt, emotional tributes or memories, paired with the track, to mark a special occasion that isn’t happening anymore.

Why This Trend Works:

This trend taps into nostalgia and emotional connection, resonating with viewers who can relate to remembering lost loved ones. It provides a space for emotional expression and offers an authentic way for creators to honor those who are no longer with them. It’s powerful, relatable, and draws attention to personal moments that matter.

How You Can Use This Trend:

• Brand Storytelling: For brands focused on memory-making, tributes, or commemoration, this trend offers a way to connect with audiences emotionally. Create content that highlights how your product or service helps keep memories alive, whether it’s through personalized gifts, photo books, or memorial products.
• Emotional Campaigns: Share stories related to how your brand has impacted someone’s life in a meaningful way, while acknowledging moments that hold emotional significance for your customers.

5. “Throwing a Fit” — July 24, 2025

Audio: Original audio – sophadophaa_

Posts So Far: 84

The “Throwing a Fit” trend involves creators showcasing their fashion choices or outfit reveals in a humorous or dramatic way, often involving playful frustration or exaggeration about getting dressed. It’s all about showing personality through fashion with a twist of humor.

Why This Trend Works:

The humor and drama of this trend make it relatable and engaging, especially for fashion-forward audiences. It invites creators to display their fashion choices in a bold, exaggerated manner, making it fun and lighthearted while tapping into the frustrations or excitement of getting dressed up.

How You Can Use This Trend:

• Show Off Your Products: Use this trend to highlight your products in a fun and exaggerated way. Whether it’s a clothing item or accessory, show how your products make getting dressed up easy or exciting.
• Connect with Your Audience: Engage with humor and show your brand’s playful side. This trend works well for brands that want to appear approachable, fun, and relatable. This helps you connect with your audience in a light-hearted way.

6. “Heels” — July 24, 2025

Audio:  Original audio – tbhskincare_

Posts So Far: 179

This trend features creators showing their stylish heel footwear, often with a dramatic or confident walk. It’s a celebration of boldness, elegance, and fashion, giving creators a chance to flaunt their heels in various environments, adding a touch of glamour.

Why This Trend Works:

The confidence and fashion-forward nature of this trend make it instantly engaging. It taps into the universal appeal of stylish footwear and allows creators to express their personality through their choices of shoes. It’s perfect for showcasing elegance or playful fashion, depending on the vibe of the content.

How You Can Use This Trend:

• Showcase Fashion Products: For fashion brands, use this trend to show off your heels, footwear, or fashion accessories. Whether it’s a statement heel or a simple yet elegant design, this trend allows you to highlight how your products enhance a look.
• Create Engaging Campaigns: Encourage your followers to share their own “heel” moments or fashion-forward walks using your products. This can build community engagement while showing how your products contribute to fashionable looks.

7. “My Dream Date” — July 17, 2025

Audio: Original audio – amandamonsen

Posts So Far: 253K

The “My Dream Date” trend invites creators to share their ideal date or fantasy scenario, often combined with humorous or romantic content that paints a picture of what an ideal outing would look like.

Why This Trend Works:

It allows for creative storytelling while tapping into the fantasy and romance many people enjoy. Whether it’s a dream date in a perfect setting or a comical take on romantic expectations, this trend is about expressing desires and personal vision, making it fun and engaging for viewers.

How You Can Use This Trend:

• Brand Fantasy: For brands in luxury, hospitality, or lifestyle, use this trend to showcase what an ideal experience with your product or service would look like. Create dream scenarios with your product at the center, whether it’s a romantic getaway or a special treat for a loved one.
• Engage with Romance: Use this trend to create content around dream experiences your brand can offer, from dinners to vacations, and inspire your audience to think about their own dream experiences with your products.

8. “Cover-up” — July 3, 2025

Audio: Original audio – nastyaashirokova

Posts So Far: 2151

This emerging trend showcases creators covering up something they’ve just created or a product in an unexpected way. It often involves humorous moments or dramatic “cover-ups” of existing content, creating an element of surprise.

Why This Trend Works:

The element of surprise, combined with the humorous twist of covering something up, keeps viewers intrigued. The trend plays on expectations. Audiences anticipate one thing, but the reveal shows something completely different, making it a playful and shareable trend.

How You Can Use This Trend:

• Surprise Product Reveal: Use the “cover-up” concept to reveal new products or special features. For example, cover a product with a cloth or a box and unveil it dramatically to build excitement and intrigue around a launch.
• Tease Upcoming Offers: Build anticipation for upcoming promotions or launches by teasing a product in a creative, fun way, keeping your audience engaged and curious.

9. “Beyoncé Remix” — July 17, 2025

Audio: Original audio – yamstheplaylist

Posts So Far: 1393

With creators embracing a remix of Beyoncé’s iconic songs, this trend is all about showing creativity through musical reinventions, often adding a personal touch or unique twist to the track.

Why This Trend Works:

The global love for Beyoncé, combined with the creativity of remixing her songs, gives creators the chance to showcase their individual style while tapping into popular culture. The remix aspect invites innovation and expression, making it perfect for both music lovers and content creators.

How You Can Use This Trend:

• Brand Remix: Use the “Beyoncé Remix” trend to add a unique twist to your brand’s narrative. Whether it’s reimagining your products or campaigns in a fun, engaging way, this trend allows you to present your brand with a fresh perspective.
• Collaborative Creativity: Invite your audience to remix their own interpretations of your brand or product. A remix competition could encourage users to create and share their own version, increasing engagement and interaction with your brand.

10. “I Grieve Different” — July 10, 2025

Audio: Original audio – amyjovel

Posts So Far: 1135

The “I Grieve Different” trend has resonated with creators who share unique, personal stories of grieving and healing, often paired with emotional or reflective audio that explores how they cope differently with life’s challenges.

Why This Trend Works:

It taps into a vulnerable, emotional side of the human experience. The authenticity of creators sharing their personal grieving journeys creates a strong connection with audiences, offering support, relatability, and understanding. The trend is about embracing individuality in how we all process emotions.

How You Can Use This Trend:

• Authenticity and Brand Values: If your brand is about mental health, well-being, or personal growth, use this trend to share authentic content that connects with your audience. Show how your products or services support people through tough times.
• Supportive Products or Services: For brands offering supportive services, like therapy apps, wellness products, or books about healing, use this trend to create content that acknowledges and supports your audience’s personal journeys.

11. “Something to Take the Edge Off” — July 10, 2025

Audio: Original audio – thenitrobar

Posts So Far: 509

This trend plays on the idea of relaxing or unwinding, often paired with calming visuals or activities that de-stress. The trend allows creators to showcase their routines, such as enjoying a favorite drink, using self-care products, or engaging in mindfulness practices, all while encouraging the audience to take a break from the chaos of daily life.

Why This Trend Works:

The need for relaxation and stress relief is universal, and this trend provides an easy way for creators and brands to connect with their audience on a personal, relatable level. It’s all about escaping the pressures of everyday life and enjoying those little moments that bring peace.

How You Can Use This Trend:

• Wellness Products: For brands that focus on relaxation, like teas, essential oils, or sleep aids, use this trend to show how your product helps people unwind and “take the edge off.”
• Lifestyle Content: Highlight how your brand offers moments of relaxation or peace, whether it’s through products or services that promote a calmer lifestyle, such as meditation apps or cozy home goods.

12. “Girl, So Confusing” — July 17, 2025

Audio: Original audio – ali.channel

Posts So Far: 185

This trend has captured the attention of creators who showcase humorous or perplexing situations where things don’t quite make sense, often accompanied by the audio’s catchy and relatable beat.

Why This Trend Works:

Humor and confusion are natural conversation starters. This trend brings a light-hearted take on life’s confusing moments, making it easy for viewers to relate and laugh. Its simplicity and quirky nature make it perfect for short, engaging videos that don’t take themselves too seriously.

How You Can Use This Trend:

• Showcase Product Misunderstandings: For brands, this trend is great for showing the confusion around common problems your product solves. For example, show a relatable “before” and “after” using your product, highlighting how it clears up confusion or simplifies things.
• Humorous Brand Content: Use humor to show the “confusing” parts of daily life and how your brand helps clear things up. Whether it’s a tech gadget or customer service tool, show how your brand provides clarity in a fun, relatable way.

13. “Heaven” — July 5, 2025

Audio: Original Audio by katherine.neave

The “Heaven” trend, featuring over 33,000 Reels, showcases creators having moments of pure bliss, joy, or an ethereal experience. These reels are usually set to heavenly, calming audio. The entire concept revolves around the theme of achieving a state of ultimate satisfaction or peace, with creators capturing serene or elevated moments.

Why This Trend Works:

This trend appeals to the universal desire for peace, calm, and contentment. It taps into a dream-like, serene atmosphere, providing a contrast to the fast-paced, often chaotic nature of daily life. The trend resonates with viewers who seek moments of escape or inspiration, making it shareable and relatable for those who want to convey happiness or tranquility.

How You Can Use This Trend:

• Product Satisfaction and Comfort: Show how your product provides comfort, peace, or a feeling of bliss. Whether it’s a spa product, home comfort, or wellness item, use this trend to evoke feelings of relaxation and satisfaction that come with using your product.
• Lifestyle Campaigns: For brands promoting products or services that encourage a calmer lifestyle, such as meditation apps, luxury home goods, or wellness retreats, use this trend to communicate the serene, enhanced experience your brand provides visually.

14. “Poof!” — July 5, 2025

Audio:  Original audio – caseyis

With 2K+ Reels created so far, the “Poof!” trend features creators making something disappear or transform magically with the snap of their fingers or a simple gesture. The trend plays on the idea of illusion and surprise, often paired with a dramatic change or reveal.

Why This Trend Works:

The magic of transformation is universally captivating. The quick, unexpected change appeals to viewers who enjoy surprises and creative content. It taps into the fascination with illusion and creativity, making it highly engaging for both creators and viewers. The short, snappy format is perfect for grabbing attention quickly, making it ideal for quick engagement.

How You Can Use This Trend:

• Product Transformations: Use the “Poof!” effect to show how your product brings a significant change or improvement. Whether it’s a before-and-after scenario or a product reveal, this trend offers a playful way to demonstrate how your brand creates noticeable, magical transformations.
• Surprise Offers or Promotions: Announce limited-time promotions, new product features, or special offers with a magical reveal using the “Poof!” effect. This creates a sense of excitement and intrigue around your brand.

15. “Summer Outfit Rotation” — July 3, 2025

Audio: Original audio – linda.sza

The “Summer Outfit Rotation” trend is all about showing various outfits that are perfect for the summer. This trend, with more than 1,500 Reels so far, has creators highlighting their summer wardrobe choices by showcasing how their outfits adapt to different occasions. This offers viewers fresh ideas for their summer looks.

Why This Trend Works:

Summer fashion is always a hot topic, and this trend capitalizes on the changing seasons to introduce fresh, vibrant outfits. It resonates with those looking for style inspiration and wardrobe ideas for the summer months. Additionally, it encourages viewers to imagine how they can refresh their own closets, making it an excellent opportunity for fashion brands to engage with their audience.

How You Can Use This Trend:

• Outfit Showcases: Use the “Summer Outfit Rotation” trend to highlight your summer collection. Show off how your products complement various summer looks and can be styled for different occasions, be it a beach day, a casual outing, or a summer evening event.
• Seasonal Product Promotion: Promote your summer-specific products, such as accessories, swimwear, or seasonal footwear, by using this trend. Pair your items with vibrant summer visuals and music to create a seasonal campaign that captures the spirit of the warmer months.

16. “I’m a Mommy” — July 2, 2025

Audio: Original audio – audreytrullinger

The “I’m a Mommy” trend, with more than 1K reels so far, features creators humorously embracing the challenges and joys of being a parent. This is often paired with exaggerated, light-hearted expressions of what “mom life” really entails. It’s all about celebrating the funny, relatable side of parenthood.

Why This Trend Works:

The relatability of this trend makes it immediately engaging for audiences, especially parents. It taps into the universal experiences of parenthood, offering a humorous and positive perspective that’s both refreshing and enjoyable. The trend also opens up opportunities for creators to express their personalities and connect with others who share similar experiences.

How You Can Use This Trend:

• Relatable Brand Moments: For brands in parenting, baby products, or family-oriented services, use this trend to show how your product fits into the busy, wonderful life of a parent. Whether it’s a practical product or something fun, it’s perfect for showing how your brand makes parenthood easier or more enjoyable.
• Community Engagement: Encourage your audience to share their own “mommy” moments using your products. This creates a sense of connection and authenticity while also generating organic content for your brand.