With over 500 million daily active users, Instagram isn’t just a platform—it’s a culture-shaping platform. Every scroll, swipe, and double-tap fuels trends that can push a brand into the spotlight overnight.
But here’s the thing: trends move fast. Blink and you’ll miss a viral moment your brand could’ve owned. That’s where this blog comes in.
We’ve rounded up the latest Instagram trends—from audios that sparked millions of Reels to unexpected moments that creators (and smart brands) couldn’t resist. But we’re not just listing what’s hot, rather we’re breaking down why it works and how you can use each trend to grow your reach, boost engagement, and connect with your audience in the moments that matter most.
April 2025 Instagram Trends List
1. “Easy” – April 11, 2025
With 74.7K reels, Easy by the Commodores has become the unofficial anthem for letting go and vibing out. Creators are using the soulful 70s track to showcase “peace-out” moments—like quitting a job, leaving a toxic situation, or simply choosing chill over chaos. It’s the perfect audio for soft exits, subtle flexes, and weekend unwind vibes.
Audio – Easy by Commodores
Why Did It Go Viral?
Because the line “I’m easy like Sunday morning” is iconic. It resonates with anyone who’s ever hit their breaking point—and choose peace instead. The laid-back sound, nostalgic pull, and emotional relatability made it a natural fit for scroll-stopping content that feels both personal and timeless.
What Brands Can Learn From This Trend?
Highlight the “ease” your product or service brings. Whether it’s saving time, reducing stress, or simplifying life, align your message with the mellow, feel-good energy of this trend to connect authentically and memorably with your audience.
2. “Grill” – April 11, 2025
With 19.9K reels, the Grill trend sizzled onto Reels with creators syncing the beat to powerful transitions—especially makeup reveals, outfit changes, glow-ups, and even food prep content. The audio has a gritty, confident vibe that makes every cut feel bold and intentional.
Audio – Grill
Why Did It Go Viral?
Because it’s got an attitude. The sound hits hard, making it perfect for creators who want to show off something with flair—no soft reveals here. Whether it’s “watch this transformation” or “look at me now,” the vibe is all heat, no chill.
What Brands Can Learn From This Trend?
Own your bold side. Use this trend to spotlight strong transformations—before/after shots, product makeovers, or standout campaign visuals. When your content carries confidence, your audience feels it too.
3. “Twilight Zone” – April 4, 2025
With 61.8K reels, Ariana Grande’s Twilight Zone is fueling dreamy, mysterious, and slightly surreal content. Creators are using the atmospheric audio for everything from ethereal outfit changes and moody GRWMs to cinematic transitions and fantasy-themed edits. It gives an “otherworldly aesthetic” in every frame.
Audio – Twilight Zone by Ariana Grande
Why Did It Go Viral?
Because the sound is hauntingly beautiful. It pulls viewers in with its hypnotic rhythm and lush production—perfect for content that blends glamour with a touch of mystery. The Ariana effect certainly didn’t hurt, either.
What Brands Can Learn From This Trend?
Embrace visual storytelling. Use this trend to show off the enchanting side of your brand—luxury reveals, moody visuals, or anything that deserves a little mystique. Sometimes, a little mystery is the most magnetic marketing of all.
4. “Bluest Flame” – April 2, 2025
With 112K reels, Bluest Flame by Benny Blanco and Selena Gomez is lighting up Reels with slow-burn emotion and dreamy aesthetics. Creators are using this soft, soulful audio to share intimate moments, personal reflections, or aesthetic montages that feel cinematic and heartfelt.
Audio – Bluest Flame by Selena Gomez
Why Did It Go Viral?
Because it’s emotional storytelling fuel. The track’s atmospheric vibe and vulnerable lyrics made it perfect for Reels that go beyond surface-level—whether it’s romantic clips, transformation stories, or dreamy vlogs. It hits the feels, and that always wins on Instagram.
What Brands Can Learn From This Trend?
Tap into emotional resonance. Use this trend to show the heart behind your brand—customer stories, meaningful milestones, or the “why” behind what you do. When your content makes people feel something, they remember it.
Trends move fast, but conversations move even faster.
When a reel or story catches momentum, comments, DMs, mentions, and shares can flood your notifications at any hour.
That’s where SocialPilot’s Instagram Inbox comes in.
It pulls all your Instagram comments, messages, and other replies into one easy-to-manage dashboard, so you can:
- Respond quickly & efficiently
- Organize & Prioritize incoming messages
- Stay connected with your growing audience, without juggling between accounts
March 2025 Instagram Trends List
1. “Hozier’s Yell” – March 21, 2025
With over 25.1K reels riding this wave, this trend used a soaring Hozier vocal to soundtrack emotionally charged, awe-filled, or wildly dramatic moments. From skydiving shots to heart-tugging pet reunions, the audio gave everyday content an epic, cinematic twist.
Audio – Original Audio – jakeguzman
Why Did It Go Viral?
Because drama sells—and when you pair raw emotion with a voice like Hozier’s, you get a scroll-stopping combo. It hit both the adventure crowd and the deeply sentimental. The relatability + artistic flair made it impossible to ignore.
What Brands Can Learn From This Trend?
Emotion is your superpower. Don’t be afraid to lean into bold audio and visuals that amplify your brand’s vibe. Whether it’s launching a new product or showing behind-the-scenes hustle, pairing it with the right sound can make your story sing—literally.
2. “Pink Pony Club” – March 21, 2025
With 25.9K reels and counting, this trend rode the electric, femme-powered vibes of Chappell Roan’s Pink Pony Club. It became the go-to anthem for creators wanting to make a bold, expressive statement—with glitter, confidence, and unapologetic energy.
Audio – Original Audio – Sarahmcaleermentorsmith
Why Did It Go Viral?
Because it tapped into pure empowerment. The audio gave creators permission to be loud, proud, and extra. Its catchy beat and emotionally charged lyrics made it a perfect fit for everything from glow-ups to bold brand reveals.
What Brands Can Learn From This Trend?
Don’t shy away from being extra when the moment calls for it. If your brand stands for boldness, creativity, or self-expression, trends like this are golden. Own your vibe, show it off loud, and connect with audiences who are craving that same fearless energy.
3. “Jubel” – March 21, 2025
This audio, featured in over 13.5K reels, became the soundtrack for spring break dreams and feel-good vibes. It powered the “this and” trend—where creators shared their perfect moment and the cherry on top that made it unforgettable.
Audio – Original Audio – kelseyinlondon
Why Did It Go Viral?
It struck a balance between dreamy escapism and playful aspiration. The upbeat melody paired perfectly with travel clips, lifestyle montages, and wish-list moments. Viewers didn’t just watch—they imagined themselves in those reels.
What Brands Can Learn From This Trend?
Ideal scenarios sell—especially when you add a twist. Show your audience not just what’s great, but what makes it even better. Whether it’s a product feature or a vibe upgrade, use trends like this to paint a picture they want to step into.
4. “My Camera Roll” – March 14, 2025
With over 57.3K reels hopping on, this trend invites creators to open up their camera rolls and get personal. From messy pet pics to random dinner shots, it’s all about sharing the everyday stuff that makes life beautifully human.
Audio – Original Audio – bestboybenson
Why Did It Go Viral?
Because authenticity always wins. Audiences are craving connection, not curation—and this trend nailed it. It turned ordinary moments into scroll-stoppers by leaning into vulnerability, humor, and real-life charm.
What Brands Can Learn From This Trend?
Show your human side. BTS snapshots, team moments, or even bloopers can help your brand feel relatable and trustworthy. The takeaway? You don’t need a high-gloss reel to make an impact—sometimes, real is the realest flex.
5. “Meet The Team” – March 14, 2025
With 8.3K reels and growing, this trend hilariously highlights the reality of solopreneurs and small business owners juggling everything. From marketing to packaging to customer service—it’s all one person wearing ten hats.
Audio – Original Audio – 4405dentalstudio
Why Did It Go Viral?
Because it’s 100% relatable. The trend blends humor with hustle, giving creators and small biz owners a fun way to say, “Yeah, I do it all.” It resonated deeply with the DIY crowd—and their audiences loved the transparency.
What Brands Can Learn From This Trend?
Lean into the chaos—in the best way. If you’re a one-person powerhouse or a small team doing big things, show it off! People root for the underdog. Trends like this build connection, spark laughter, and remind your audience who’s behind the magic.
6. “Let Me Go” – March 14, 2025
Racking up 11.6K reels, this trend is basically Friday’s anthem. With a vibey beat and chill tone, creators used this audio to showcase their weekend rituals—brunches, beach trips, self-care routines, and all the weekend feels.
Audio – Original Audio – lucyhayes37_
Why Did It Go Viral?
Because everyone’s chasing that weekend mood. The sound instantly set a relaxed, feel-good tone, and the visual storytelling around it was smooth, scroll-worthy, and super relatable. It was less “look at me” and more “come vibe with me.”
What Brands Can Learn From This Trend?
Tap into lifestyle energy. Whether you’re a café, a wellness brand, or even a software tool making life easier—show how your brand fits into people’s weekend flow. Trends like this help humanize your brand and sync with how your audience wants to feel.
7. “Anxiety” – March 7, 2025
With 2.7K reels and climbing, this trend uses Doechii’s emotionally charged track to spotlight everyday anxieties—big and small. From spiraling thoughts to awkward social moments, creators used the sound to vent, reflect, or just vibe.
Audio – Original Audio – aaron.deaguiar
Why Did It Go Viral?
Because it hit a nerve—in the best way. It’s honest, a little chaotic, and wildly relatable. Whether for the love of Doechii or the cathartic storytelling, the trend gave people space to own their messy human moments without filters.
What Brands Can Learn From This Trend?
Authenticity doesn’t always need a bow on top. Sharing struggles, behind-the-scenes tension, or the not-so-glam parts of building a brand can be powerful. When done right, vulnerability builds trust—and trust builds loyalty.
8. “New Soul” – March 7, 2025
With 21.2K reels spreading the joy, this trend uses a light, uplifting soundtrack to capture the essence of that first warm day after winter. Think blooming tulips, iced coffees, spontaneous walks, and full-on main character vibes.
Audio – Original Audio – audrey_finocchiaro
Why Did It Go Viral?
Because everyone’s ready for a reset. After months of gray skies, this sound felt like a collective exhale. It tapped into that universal mood shift—hopeful, fresh, and free—and inspired people to romanticize the little things.
What Brands Can Learn From This Trend?
Seasonal energy is marketing gold. Tie your content to how your audience feels—not just what they need. Whether you’re selling florals, fashion, or freedom, jump on trends like this to align your brand with renewal and joy.
9. “Red Flag” – March 7, 2025
Clocking in at 5.5K reels, this trend gave creators the green light to call out their biggest nope moments. Mostly used by skincare and beauty influencers, it’s all about those red flags—products, routines, or habits you’d never recommend.
Audio – Original Audio – a.m_esthetician
Why Did It Go Viral?
Because calling out “what not to do” is just as juicy as sharing tips. The audio had an attitude, and the format gave creators room to educate, entertain, and throw a little shade—all while keeping it light and fun.
What Brands Can Learn From This Trend?
Hot takes to build engagement. Use trends like this to bust myths, share common mistakes, or even poke fun at outdated industry norms. Just keep it authentic and aligned with your brand values—audiences love a bold voice that knows what it stands for.
10. “Call Me When You Break Up” – March 5, 2025
With 44.3K reels, Call Me When You Break Up became the go-to audio for playful, slightly petty, and ultra-relatable content. Creators used it to vent about situationships, tease friendship dynamics, or throw lighthearted shade—always with a wink.
Audio – Original Audio – Call me when you break up
Why Did It Go Viral?
Because it’s catchy and just messy enough. The audio hits that sweet spot between humor and honesty, making it perfect for storytelling with attitude. It invited creators to be bold, cheeky, and unapologetically real.
What Brands Can Learn From This Trend?
Personality sells. Use this trend to show your brand’s sassier side—maybe a “we told you so” moment, a spicy product review, or a playful customer reaction. When done right, this kind of tone makes your brand feel fun, fresh, and human.
February 2025 Instagram Trends List
1. “It Could All Boom” – February 28, 2025
With 17.1K reels embracing the chaos, this trend leans into life’s wild unpredictability. Whether it’s glow-ups, total rebrands, or hilarious fails, creators used this audio to spotlight those “didn’t see that coming” moments.
Audio – Original Audio – mariona.roma
Why Did It Go Viral?
Because everyone loves a good twist. The sound builds suspense, and the payoff—funny, dramatic, or downright bizarre—makes it reel gold. It gave creators the perfect setup to show just how quickly things can shift.
What Brands Can Learn From This Trend?
Storytelling thrives on contrast. Use trends like this to show your before-and-after, your unexpected wins, or even the pivots that shaped your journey. It’s the perfect way to hook viewers, build suspense, and drive engagement with a little drama.
2. “It Was Therapy” – February 28, 2025
With 8K reels already in play, this trend hilariously redefines “therapy”—swapping couches for carts. Retail therapy took center stage as creators showed off impulse buys, fave products, or small business gems, all with a cheeky Housewives flair.
Audio – Original Audio – zacharysjewelry
Why Did It Go Viral?
Because it’s funny, relatable, and just a little unhinged—in the best way. That iconic audio? Pure serotonin. And pairing it with shopping sprees or small wins gave creators the perfect excuse to flex their faves without feeling salesy.
What Brands Can Learn From This Trend?
Selling can be playful. Use trends like this to highlight products in a way that feels like a wink, not a pitch. Whether you’re promoting a launch or just joining the fun, this kind of humor makes your brand feel fresh, self-aware, and totally shareable.
3. “Oh No” – February 28, 2025
With 3.8K reels turning heads, this trend took a dramatic sound bite and gave it a stylish spin. Creators used it to show off bold, over-the-top fashion choices—going full maximalist with clashing prints, wild accessories, and unapologetic looks.
Audio – Original Audio – alesia.merenkovaa
Why Did It Go Viral?
Because it flipped the script. What might’ve once been a fashion faux pas turned into a power move. The exaggerated audio added humor and flair, making self-expression the whole point—not the exception.
What Brands Can Learn From This Trend?
Confidence sells. Trends like this are perfect for showcasing bold offerings or pushing creative boundaries. Whether you’re in fashion, design, or just want to show your playful side, don’t be afraid to go big—your audience will love you for it.
4. “Sports Car x Promiscuous” – February 21, 2025
With a fierce 31.5K reels behind it, this mashup trend brought high energy and high fashion to the feed. Creators used it to serve looks, strut transitions, and flex that “main character” confidence—no apologies, just vibes.
Audio – Original Audio – altego_music
Why Did It Go Viral?
Because it oozed attitude. The combo of slick beats and bold poses made it irresistible. Whether it was outfit reveals or personal glow-ups, this trend handed creators the spotlight—and they ran with it.
What Brands Can Learn From This Trend?
Confidence converts. If you’re dropping a new collection, rebranding, or simply want to hype your audience, lean into this kind of bold, polished energy. Own your aesthetic, own your message—and your people will follow.
5. “Slim Shady” – February 21, 2025
With 944 reels and growing, this trend took Eminem’s iconic Slim Shady beat and gave it a fashion-forward twist. Creators used the punchy rhythm to drop outfit transitions, bold styling moves, and major attitude.
Audio – Original Audio – sofiamcoelho
Why Did It Go Viral?
Because the beat demands attention. It’s got that edgy, rebellious energy—perfect for creators looking to break out of the safe and into statement-making. It added an unexpected dose of cool to the week’s fashion-heavy vibe.
What Brands Can Learn From This Trend?
Don’t sleep on micro-trends. Even with smaller numbers, niche trends like this can help your brand show up where your boldest, most expressive audience lives. If your style is sharp and your brand’s got an edge—this trend’s your runway.
6. “She Looks So Perfect” – February 19, 2025
With 58.2K reels, She Looks So Perfect by 5 Seconds of Summer has re-emerged as the ultimate glow-up anthem. Creators are using the energetic audio for outfit reveals, makeup transformations, and anything that screams confidence and main character energy.
Audio – 5 Seconds of summer
Why Did It Go Viral?
Because it’s bold, nostalgic, and loaded with Gen Z-throwback feels. The punchy beat and flirty lyrics made it perfect for fashion-forward edits and head-turning transitions. It’s giving “watch me now” energy—and viewers can’t look away.
What Brands Can Learn From This Trend?
Lean into the glow-up. Use this trend to highlight product transformations, style-focused launches, or bold visual branding. It’s the perfect sound to showcase your brand at its most confident and camera-ready.
7. “Everybody Wants This” – February 14, 2025
With a massive 197K reels, this audio quickly became the ultimate humble brag anthem. Creators used it to flex their wins, showcase glow-ups, and throw a little playful shade at the haters—because, let’s be honest, everybody wants this.
Audio – Original Audio – vybe_media_
Why Did It Go Viral?
Because it nailed the balance between sass and self-love. The audio is catchy, confident, and just the right amount of spicy—making it perfect for creators to own their success without over-explaining it. It’s unapologetic, and that’s why it works.
What Brands Can Learn From This Trend?
You’ve got permission to brag—smartly. Use trends like this to spotlight your product wins, client testimonials, or even viral moments. Just keep it cheeky, not preachy. Confidence with a wink always lands better than straight-up sales talk.
8. “An Everlasting Love” – February 14, 2025
With 50.4K reels celebrating the feels, this trend swept through Instagram like a warm hug. Set to a nostalgic, romantic tune, creators used it to spotlight love stories, soft aesthetics, and all things heart-eyed and wholesome.
Audio – Original Audio – maaryklein
Why Did It Go Viral?
Because Valentine’s Day + timeless music = magic. The audio carried that dreamy “la vie en rose” energy, making it perfect for couples, family moments, or even self-love reels. It was all about celebrating love in its purest, most joyful form.
What Brands Can Learn From This Trend?
Tap into emotional resonance. Whether it’s a product, a story, or a customer moment—if it sparks connection, it’s worth sharing. Trends like this let you soften your content, show heart, and build deeper brand affection.
9. “Be Your Girl” – February 7, 2025
With a laid back groove and 195K reels behind it, Be Your Girl became the go-to audio for mellow, aesthetic-driven Reels. Whether it was outfit inspo, skincare routines, or slow weekend vibes, this sound gave everything a cool, effortless glow.
Audio – Original Audio – uglugirlmya
Why Did It Go Viral?
Because not every trend needs a punch—some just flow. The audio created an instant mood, giving creators the freedom to chill, be soft, or showcase the low-key side of their lives. Its versatility made it a favorite across niches.
What Brands Can Learn From This Trend?
Not everything has to be loud to make an impact. Use relaxed trends like this to slow things down—highlight lifestyle moments, show off smooth product experiences, or just vibe with your audience. Calm can still convert.
10. “Traffic Was Crazy” – February 7, 2025
With 18.8K reels and growing, this trend used a cheeky audio clip to highlight the classic “traffic was crazy” excuse—aka, the universal cover story for being late, flustered, or just plain over it. Humor, meet real life.
Audio – Original Audio – _ssiana
Why Did It Go Viral?
Because it’s too relatable. Whether it’s being late to a meeting, missing a deadline, or avoiding awkward convos, this audio gave creators a funny, low-pressure way to poke fun at everyday chaos. It’s giving “we’ve all been there.”
What Brands Can Learn From This Trend?
Humor = relatability. Use trends like this to humanize your brand—show the hustle, the behind-the-scenes scrambles, or even the mini-messes along the way. When you laugh with your audience, they lean in closer.
January 2025 Instagram Trends List
1. “Love” – January 31, 2025
With a massive 286K reels, this trend rode the smooth, romantic wave of Kendrick Lamar’s LOVE. Creators used the track to showcase their favorite people, soft moments, and content that felt personal, warm, and vibe-heavy.
Audio – Original Audio – iabsounds
Why Did It Go Viral?
Because it’s lowkey iconic. The track brought emotional depth without being too sappy, making it perfect for couples, friendships, and even self-love Reels. Add in aesthetic visuals and boom—instant scroll-stopper.
What Brands Can Learn From This Trend?
Lean into emotional storytelling. Whether it’s celebrating loyal customers, spotlighting team love, or highlighting your product as someone’s favorite—this kind of trend builds emotional resonance that lasts longer than the scroll.
2. “Hmm Hmm Hmm” – January 31, 2025
With a soothing vibe and 122K reels, this audio became the unofficial anthem of inner peace. Creators used it to highlight their calm spaces, self-care routines, or just quiet little joys—think nature walks, journaling, or a perfectly brewed coffee.
Audio – Original Sound – natrest
Why Did It Go Viral?
Because it delivered a breath of fresh air in a scroll-heavy world. The mellow hum felt like a reset button, and people leaned in hard. It gave viewers a reason to pause and feel something soft and grounding.
What Brands Can Learn From This Trend?
Serenity sells too. Use calming trends like this to slow the pace, showcase mindful moments, or promote wellness-related products. It’s a reminder that simplicity and stillness can create just as much engagement as high-energy content.
3. “Jerk It Out” – January 31, 2025
Blasting through with 370K reels, this high-energy track became the go-to audio for creators showing off action, movement, and momentum. Whether it was adventure travel, dance transitions, or chaotic day-in-the-life cuts—this sound moved.
Audio – Original Audio – scubadivinglov.e
Why Did It Go Viral?
Because the beat is infectious. It instantly energizes any video, making even the most mundane content feel dynamic. It’s fun, fast, and packed with nostalgia—giving creators the perfect excuse to turn up the tempo.
What Brands Can Learn From This Trend?
Energy creates engagement. Use fast-paced trends like this to highlight product usage, behind-the-scenes action, or anything in motion. This is your chance to ditch the static and show your brand in full throttle.
4. “30 for 30” – January 24, 2025
With a chill vibe and 112K reels, this SZA-powered trend became a personal highlight reel for creators. Whether it was fav books, fashion moments, or lifestyle aesthetics—this sound turned “show and tell” into a vibe.
Audio – Original Audio – taylorhannagan
Why Did It Go Viral?
Because SZA’s voice sets a mood. The audio felt intimate, making it perfect for creators to express their taste, routines, or soft flexes. It offered just enough groove to stay cool while still being low-key and emotionally rich.
What Brands Can Learn From This Trend?
Let your personality shine. Use audio trends like this to showcase your brand’s aesthetic—your workspace, product lineup, or customer love in a visually soothing format. Vibe-driven content creates deeper connections, especially when it feels personal.
5. “DtMF” – January 17, 2025
Crushing it with 917K reels, this Bad Bunny anthem became the mid-January escape plan for the whole platform. Whether it was beach throwbacks, dreamy vacation inspo, or warm-weather manifesting—this track turned Reels into tropical daydreams.
Audio – Bad Bunny
Why Did It Go Viral?
Because it hit right when everyone was done with winter. The beat is bold, the vibe is hot, and the wanderlust? Very real. It gave creators permission to ditch the chill—mentally, at least—and ride the wave into brighter moods.
What Brands Can Learn From This Trend?
Ride the seasonal mood swings. Whether you’re a travel brand, fashion label, or even a coffee shop offering iced lattes in January—this is your chance to lean into escapism. Trends like this prove that heat sells—even in the coldest months.
6. “Messy x Dreams” – January 17, 2025
With 142K reels and climbing, this viral mashup blended dreamy vibes with unapologetic energy. Creators used it to soundtrack everything from recipe Reels and DIYs to dance breaks and aesthetic tutorials. It’s playful, punchy, and surprisingly versatile.
Audio – Original Audio – altego_music
Why Did It Go Viral?
Because it hits both sides of the vibe spectrum—soft and spicy. The dreamy melody pulls you in, while the bold lyrics give it edge. And let’s be honest, people love a good mashup, especially when it pairs chaos with charm.
What Brands Can Learn From This Trend?
Balance polish with personality. Use this trend to show off product tutorials, behind-the-scenes creativity, or brand moments with flair. Just remember: for business accounts, skip the NSFW part—keep it classy while still bringing the energy.
7. “Supercut” – January 17, 2025
With 42.2K reels and rising, this Lorde remix is the soundtrack to high-energy compilation Reels. Think fast cuts, visual highlights, and story-driven edits. From travel recaps to product glow-ups—this trend thrives on momentum.
Audio – Original Audio – twinsick
Why Did It Go Viral?
Because it feels like a montage. The beat builds, the tempo drives engagement, and the format is endlessly adaptable. It lets creators cram emotion, narrative, and aesthetic into 15 seconds of beautifully controlled chaos.
What Brands Can Learn From This Trend?
Showcase the journey. Use this trend for product evolutions, event recaps, or even highlighting your team in action. When you wrap a story in energy and rhythm, your audience won’t just watch—they’ll feel it.
8. “John Wall x Teach Me How to Dougie” – January 10, 2025
With 20K reels and counting, this mashup brought back early 2010s swagger in full force. It’s the ultimate warm-up track—used by creators to kick off workouts, dance routines, or just hype themselves up for whatever’s coming next.
Audio – Original Audio – fairytrailapp
Why Did It Go Viral?
Because nostalgia meets energy always wins. This sound fused familiar moves with feel-good hype, creating the perfect pre-game vibe. Plus, it’s a fun, low-stress trend that invites everyone to join in and move.
What Brands Can Learn From This Trend?
Start strong. Use this trend to launch campaigns, tease new products, or show the “gearing up” phase behind your work. Energy and rhythm create anticipation—and that’s gold when you want your audience locked in from the first second.
9. “The Time to Change is Now” – January 10, 2025
With 19.1K reels, this motivational audio quickly became a staple for creators embracing change. From personal growth to bold pivots and goal-setting, it was all about showing the transformations—big or small—that 2025 was bringing.
Audio – Original Audio – amberdowty
Why Did It Go Viral?
Because January is prime time for fresh starts. The audio delivered just the right mix of urgency and inspiration, making it perfect for creators to reflect on where they’ve been—and where they’re headed. It’s growth energy in audio form.
What Brands Can Learn From This Trend?
Change is a powerful narrative. Use this trend to showcase business upgrades, product improvements, or a new direction. Let your audience see that your brand evolves too—and invite them to grow with you.
10. “Peekaboo” – January 10, 2025
With a massive 847K reels, this track from Kendrick’s latest album became the go-to sound for snappy transitions. Whether creators were showcasing product swaps, outfit flips, or routine changes, this audio added instant bite to every cut.
Audio – Kendrick Lamar
Why Did It Go Viral?
Because it’s sleek, rhythmic, and a little rebellious. The beat practically begs for precision edits, and creators delivered—using it to power cool, confident transformations. It was fresh, stylish, and oh-so-repeatable.
What Brands Can Learn From This Trend?
Sharp edits sell. Use this trend to elevate your transitions—whether it’s before-and-after shots, new product drops, or even a full rebrand. Just be sure to trim the NSFW parts if you’re keeping it business-friendly. Bold moves, smart choices.
11. “Rockstar” – January 9, 2025
With a massive 236K reels, Rockstar is the unapologetic anthem for confidence, flexing, and all things bold. Creators are using it to showcase glam shots, powerful edits, luxury moments, or “I did that” vibes—because this audio demands a spotlight.
Audio – Rockstar
Why Did It Go Viral?
Because it’s loud, proud, and totally magnetic. The high-energy beat and rebellious lyrics give creators permission to own their power, show off, and go full glam without holding back. It’s attitude, aesthetic, and action—all in one.
What Brands Can Learn From This Trend?
Confidence converts. Use this trend to spotlight your biggest wins, boldest visuals, or most high-impact products. If your brand’s having a moment—or ready for one—this is the sound to say it loud.
12. “Wannabe x Intoxicated” – January 3, 2025
Blending nostalgia with bold intention, this mashup racked up 157K reels as creators used it to shout their 2025 goals loud and proud. Whether it was dream careers, glow-ups, or bucket list moves—this audio was all about manifesting the big stuff.
Audio – Original Audio – guymusicc
Why Did It Go Viral?
Because it hit that sweet spot between hype and heart. The Spice Girls lyric brought cheeky, feel-good energy, while the beat gave it momentum. It was the perfect “new year, new me” anthem with serious dance-floor vibes.
What Brands Can Learn From This Trend?
Vision sells. Kick off the year by sharing bold brand goals, new offers, or your “why.” This trend lets you join the collective energy of intention-setting while staying fun, visual, and totally on trend.
December 2024 Instagram Trends List
1. “2024 Recap” – December 20, 2024
With 280K reels and a whole lot of feels, this trend gave creators the perfect audio to wrap up their year. From milestone moments to quiet wins, it was all about reflecting on 2024 with a highlight reel packed with emotion and gratitude.
Audio – Original Audio – northermelg
Why Did It Go Viral?
Because nostalgia always hits—especially in December. The sound carried a soft, reflective vibe that made people pause and look back. It wasn’t just a recap; it was a reminder of how far we’ve all come.
What Brands Can Learn From This Trend?
Reflection is powerful. Use this trend to share your brand journey—achievements, team growth, favorite customer moments, or even lessons learned. It builds authenticity, reminds your audience you’re evolving, and closes the year with heart.
2. “The Polar Express” – December 13, 2024
With 64.5K reels and growing, this trend used a gentle, nostalgic audio from The Polar Express to slow things down. As the holiday hustle ramped up, creators leaned into stillness—sharing quiet moments, cozy corners, and simple joys.
Audio – Original Audio – 22.35am
Why Did It Go Viral?
Because December can be a lot. This sound offered a pause—a peaceful, cinematic vibe that let creators shift from chaos to calm. It hit the sweet spot between sentiment and serenity, making it perfect for reflection and recharge.
What Brands Can Learn From This Trend?
Sometimes the soft sell is the smart one. Use trends like this to show the quiet side of your brand—gratitude posts, end-of-year reflections, or even cozy product moments. Stillness has stopping power, especially in a season full of noise.
3. “Last Christmas” – December 13, 2024
With 144K reels lighting up the feed, this trend brought together the nostalgic charm of Wham!’s Last Christmas with a hint of Gossip Girl glam. Creators used it to highlight holiday bakes, twinkling trees, cozy traditions, and yes—sparkly drama.
Audio – Original Audio – venicedamsel
Why Did It Go Viral?
Because it’s a holiday classic with the main character’s energy. The audio hit that perfect holiday balance—warm, wistful, and a little extra. It gave people a reason to glam up their holiday content without losing that cozy charm.
What Brands Can Learn From This Trend?
Seasonal content doesn’t have to be basic. Use this trend to showcase your holiday vibe—think festive packaging, holiday campaigns, or BTS decor moments. Lean into nostalgia with style, and your audience will be hooked like tinsel.
4. “It’s TIME” – December 11, 2024
With 6K reels and growing, It’s Time is the motivational nudge creators are using to showcase beginnings, bold moves, and overdue decisions. From “finally starting that side hustle” to “saying goodbye to old habits,” this trend is all about stepping into your moment.
Audio – Original audio – mariahcarey
Why Did It Go Viral?
Because it speaks to a universal mood: readiness. The audio hits with quiet confidence, making it perfect for turning-point content. It’s simple, powerful, and easy to personalize for anything from lifestyle shifts to glow-ups.
What Brands Can Learn From This Trend?
Show your momentum. Use this trend to launch something new, unveil a rebrand, or spotlight a shift in direction. It’s a great way to align your content with your audience’s desire for growth, change, and that “let’s go” energy.
5. “That’s So True” – December 6, 2024
With 46.3K reels, this trend gave creators a space to look back and look forward. Paired with a warm, honest audio clip, it became the unofficial soundtrack for vision boards—showing what 2024 delivered and what 2025 has in store.
Audio – Original Audio – li.gorbunova
Why Did It Go Viral?
Because it taps into that perfect end-of-year energy. It’s part gratitude, part goal-setting, and all good vibes. The format made it easy to personalize, whether you crushed every goal or just survived the chaos.
What Brands Can Learn From This Trend?
A little vulnerability goes a long way. Use this trend to share your brand’s wins, goals, and the dreams you’re chasing in the year ahead. It shows transparency, builds connection, and makes your brand feel human—which is always a win.
November 2024 Instagram Trends List
1. “Saturday Love” – November 29, 2024
With 16.7K reels, this nostalgic, vibey audio became the go-to track for creators showing off their weekly routines. Whether it was work grinds, chill weekends, or just vibing through every day ending in “y,” this trend turned the ordinary into aesthetic gold.
Audio – Original Audio – sarahstage
Why Did It Go Viral?
Because it brought consistency with a groove. The audio hits that sweet retro-soul vibe, and creators used it to share snippets of daily life in a way that felt cool, cozy, and real. It’s a whole vibe—and it’s endlessly remixable.
What Brands Can Learn From This Trend?
Routines are relatable. Use this trend to walk your audience through a week in your brand’s life—behind the scenes, day-by-day product usage, or even your team’s workweek flow. When your content feels lived-in, it connects deeper.
2. “10/10” – November 29, 2024
With 55.7K reels, this punchy audio became the ultimate way to show off something you absolutely love. Creators used it to highlight standout products, amazing finds, glowing results, or just moments that were seriously delivered.
Audio – Original Audio – neabeauty
Why Did It Go Viral?
Because it’s short, snappy, and screams approval. The “10/10” hook made it perfect for recommendations—and audiences ate it up. It added personality to product reviews and turned everyday wins into big shoutouts.
What Brands Can Learn From This Trend?
Turn your best stuff into a brag-worthy moment. Whether it’s a customer testimonial, a top-selling product, or a brand moment you’re proud of—this trend is made for spotlighting greatness. Just keep it real and let the results do the talking.
3. “Diet Pepsi” – November 22, 2024
With 117K reels and major versatility, Addison Rae’s Diet Pepsi took over Reels with pure pop energy. Creators jumped on it for GRWMs, DITLs, tutorials, product reveals—you name it. The vibe? Confident, catchy, and totally camera-ready.
Audio – Original Adio – kiediazz
Why Did It Go Viral?
Because the sound is effortlessly cool. It’s upbeat without being chaotic, and the lyrics gave creators the perfect excuse to flex their routines, style, and standout moments. It’s one of those trends that just fits everything.
What Brands Can Learn From This Trend?
Ride the wave of multi-format trends. Use this audio to create fun, fast-paced content—from unboxings and team intros to BTS peeks or campaign teasers. It’s light, it’s stylish, and it keeps your brand in the spotlight without trying too hard.
4. “Subtle Foreshadowing” – November 22, 2024
With 291K reels and counting, this trend is a masterclass in setup and surprise. Creators used it to show clips that seemed totally normal—until they weren’t. From harmless mishaps to total fails, the magic’s in the twist you didn’t see coming.
Audio – Aphex Twin
Why Did It Go Viral?
Because everyone loves a plot twist. The audio sets you up for something routine, and then—bam!—the unexpected hits. It’s funny, relatable, and made for creative edits that keep viewers hooked till the end.
What Brands Can Learn From This Trend?
Don’t be afraid to embrace the unexpected. Use this trend to reveal surprises—product transformations, customer “before vs. after” stories, or even humorous brand fails. It’s authentic, engaging, and totally share-worthy when done right.
5. “Oops, Flipped the Camera” – November 15, 2024
With 83.1K reels and growing, this sweet and simple trend centers on one thing—the unexpected reveal. Whether it’s a sheepish grin, a surprised face, or a pet stealing the spotlight, the charm is all in the “oops” moment that catches everyone off guard.
Audio – Original Audio – bombodelkaa
Why Did It Go Viral?
Because it’s low-effort and highly relatable. The flip adds an authentic touch that feels spontaneous and human. People love seeing the unfiltered, unscripted side of things—and this trend delivers that in the most heartwarming way.
What Brands Can Learn From This Trend?
Relatability is the real hook. Use this trend to pull back the curtain—show off the people behind your brand, a lighthearted team moment, or even a silly product surprise. It’s the kind of content that builds trust through smiles.
6. “It’s You” – November 15, 2024
With 47.3K reels, this trend turned the spotlight on you—literally. The playful audio invites creators to point fingers (in the best way) and call out the viewer with relatable truths, gentle nudges, or “yep, we’re talking about you” moments.
Audio – Original Audio – pietra_vitorinny
Why Did It Go Viral?
Because it breaks the fourth wall. It makes the viewer feel seen—whether they’re being called out for procrastinating, shopping too much, or needing that reminder to take action. It’s funny, personal, and super scroll-stopping.
What Brands Can Learn From This Trend?
Engagement starts with connection. Use this trend to call out your ideal customer in a playful way—like “It’s you who needs a content scheduler,” or “It’s you who deserves better marketing tools.” The right callout feels more like a wink than a sell.
7. “Add a Tip” – November 8, 2024
With a whopping 267K reels, this trend hilariously calls out tipping culture by exaggerating it to the max. Creators leaned into absurd, over-the-top scenarios—like asking for tips after doing absolutely nothing—to poke fun and earn laughs.
Audio – Original Audio – evanjacobson
Why Did It Go Viral?
Because it’s ridiculously relatable. With tipping prompts popping up everywhere IRL, this trend gave people a funny, over-the-top way to express their collective exhaustion—with a wink and a side of satire. It’s the perfect blend of truth and comedy.
What Brands Can Learn From This Trend?
Humor builds loyalty. Jump on this trend to show you’re in tune with cultural conversations—whether it’s by poking fun at overdone industry norms or showing your brand’s playful side. When done right, self-aware content makes you more human and hella shareable.
8. “I Have Two Rules” – November 1, 2024
With 31.4K reels, this playful audio gave creators the perfect format to lay down their non-negotiables—aka their “two rules” for fun, indulgence, or just getting through the day. Think self-care, guilty pleasures, or chaotic life hacks.
Audio – Original Audio – elevenstoic
Why Did It Go Viral?
Because everyone loves a hot take. The trend let people share personal rules in a bold, witty format that felt both relatable and rebellious. It’s short, punchy, and totally customizable—so it spreads fast.
What Brands Can Learn From This Trend?
Define your vibe. Use this trend to share your brand’s “two rules”—whether it’s how you approach customer experience, what you stand for, or how your product adds joy to someone’s day. It’s a simple but strong way to inject personality into your content.
October 2024 Instagram Trends List
1. “Maps” – October 25, 2024
With 36.4K reels, this trend took a nostalgic banger and turned it into a dance-worthy celebration. Creators jumped in with choreographed moves, bold outfit changes, and main character energy—whether in costume or just vibing hard.
Audio – Original Audio – coolmathgames
Why Did It Go Viral?
Because it’s dramatic, catchy, and just plain fun. The audio’s intensity gave creators space to be expressive, a little over-the-top, and totally unapologetic. It was made for people who feel their content—and love a throwback track.
What Brands Can Learn From This Trend?
Lean into bold self-expression. Use this trend to show off your team’s personality, create fun behind-the-scenes moments, or hop on the dance wave (yes, even as a brand). Trends like this give you a chance to be playful and memorable—on your own terms.
2. “We All Fam” – October 18, 2024
With 15.5K reels and climbing, this audio made its way from TikTok to Reels and brought pure meme magic with it. Creators used it to call out moments when they were misunderstood, underappreciated, or just way ahead of the curve.
Audio – Original Audio – dill.mickle
Why Did It Go Viral?
Because it’s peak “I said what I said” energy. The audio has a quirky, unmistakable delivery that creators latched onto for everything from niche jokes to passive-aggressive truth bombs. It’s fun, weird, and endlessly remixable.
What Brands Can Learn From This Trend?
Own your voice—even when it’s not for everyone. Use this trend to highlight misunderstood features, common customer misconceptions, or your brand’s boldest takes. Humor plus clarity? That’s the kind of real talk your audience eats up.
3. “I Really Like Your Outfit” – October 11, 2024
With 4.9K reels, this trend celebrates the ultimate serotonin boost—a random compliment. Creators used the sweet, enthusiastic audio to highlight outfit reveals, fashion glow-ups, or simply share the joy of being seen and hyped up by a friend.
Audio – Original Audio – stylingemilybeaney
Why Did It Go Viral?
Because kindness pops. The audio feels genuine and warm, and it tapped into that universal moment of confidence when someone compliments your style. It’s uplifting, easy to recreate, and totally contagious.
What Brands Can Learn From This Trend?
Lead with positivity. Use this trend to spotlight your best products, customer favorites, or influencer collabs. It’s a great way to create feel-good content that sparks joy, builds community, and subtly showcases your aesthetic.
4. “Fall is Calling” – October 4, 2024
With 26K reels, this trend rang in autumn with style. Creators used the whimsical, seasonal audio to showcase fall fashion, cozy vibes, and everything pumpkin-spiced. Think boots, sweaters, changing leaves—and perfectly timed outfit transitions.
Audio – Original Audio – macro_story_vy
Why Did It Go Viral?
Because fall content is a crowd favorite. The sound gave creators a playful way to step into the season, and syncing outfit reveals to the beat added extra flair. It’s aesthetic, mood-driven, and just the right kind of cozy.
What Brands Can Learn From This Trend?
Seasonal shifts are trend gold. Use this audio to introduce new collections, highlight fall-themed products, or simply join the autumn energy. The more you tap into seasonal moments, the more relatable and timely your content feels.
5. “Oh I wasn’t Sad” – October 4, 2024
With 124K reels, this cheerful, upbeat audio gave creators a chance to romanticize their happy place—whether it was their morning coffee, a weekend getaway, or a cart full of self-care splurges. It’s the reel equivalent of treating yourself just because.
Audio – Original Audio – eats.travels
Why Did It Go Viral?
Because it’s feel-good and flexible. The sound made everyday joy feel like a celebration, and the quick-cut format was perfect for compiling aesthetic clips. It’s light, fun, and makes you smile—which is exactly what keeps people watching.
What Brands Can Learn From This Trend?
Lean into lifestyle. Use this trend to showcase your product as part of someone’s joy ritual—whether it’s a cozy candle, a must-have planner, or your best-selling snack. When your brand feels like a little treat, people want in.
September 2024 Instagram Trends List
1. “Still Into You” – September 27, 2024
With 92.9K reels, this upbeat Paramore classic brought the energy for OOTDs, GRWMs, and day-in-the-life content. The audio’s bouncy, nostalgic vibe made it perfect for creators showing off personal style, daily routines, or just vibing through the week.
Audio – Original Audio – itsaboyciz
Why Did It Go Viral?
Because it blends familiarity with fun. The track’s infectious rhythm and playful tone made even simple content feel dynamic. It’s high-energy, emotionally warm, and effortlessly shareable—everything a good trend should be.
What Brands Can Learn From This Trend?
Nostalgia + personality = engagement gold. Use this trend to highlight your products in action—styling videos, morning rituals, or customer favorites. When you pair a high-energy soundtrack with lifestyle storytelling, your brand becomes part of the viewer’s good mood.
2. “You Gotta Post Something” – September 20, 2024
With 27.9K reels, this hilariously relatable audio speaks to every creator’s internal struggle: “I need to post…but what?” It’s perfect for showing off the behind-the-scenes scramble, recycled content, or the very real pressure to stay consistent.
Audio – Original Audio – troyiamonay
Why Did It Go Viral?
Because every content creator felt this in their soul. It’s raw, real, and funny—and it gave creators permission to show the messy side of content planning. Spoiler: audiences love that kind of honesty.
What Brands Can Learn From This Trend?
Authenticity drives connection. Use this trend to poke fun at your own content process or share your team’s candid “what do we post today?” moments. When your brand laughs with your audience, you build trust and engagement.
3. “Universal Joint” – September 13, 2024
With 171K reels, this audio quickly became the ultimate backdrop for everything. From day-in-the-life vlogs and cozy recipe videos to outfit reveals and aesthetic product shots, creators used it to make everyday moments feel effortlessly cool.
Audio – Secret Agent 23 Skidoo
Why Did It Go Viral?
Because it’s the Swiss Army knife of trending sounds. Its chill, rhythmic beat gave creators a relaxed but polished vibe to pair with any type of content. It’s easy to use, easy to love, and easy to watch on loop.
What Brands Can Learn From This Trend?
Versatility = visibility. Use this trend to showcase your brand’s personality—whether it’s through BTS moments, lifestyle storytelling, or product how-tos. The key? Keep it casual, clean, and aesthetically on point to ride the vibe all the way.
4. “Savannah, Slow Down” – September 6, 2024
With 30.2K reels, this trend uses a hilariously exasperated audio clip to “shut down” probing questions—think nosy friends, curious followers, or internal monologues you’d rather ignore. It’s perfect for pairing with overly honest captions or funny, evasive visuals.
Audio – Original Audio – Spencewuah
Why Did It Go Viral?
Because everyone has a “Savannah” in their life. The audio perfectly captured that moment where you just can’t deal with the questions—whether serious or silly. It struck a relatable nerve and made creators feel seen without oversharing.
What Brands Can Learn From This Trend?
A little sass can go a long way. Use this trend to humorously dodge FAQs, call out common customer assumptions, or highlight industry myths. It’s a fun way to stay relatable, inject personality, and keep your audience laughing with you.
How to Stay Ahead of Instagram Trends?
Instagram trends aren’t fleeting moments, they’re your backstage pass to engagement, visibility, and viral momentum. The secret sauce? Show up with purpose, not panic-scroll.
Here’s how to make sure you’re not just scrolling:
- Catch trends early: Blink and they’re gone. Jump in while the wave is rising, not when it’s already crashing.
- Make it on-brand: Don’t just follow—remix. Add your aesthetic, your message, your vibe. That’s how your brand becomes the trend.
- Sync your timing: Post when your audience is watching, scrolling, and double-tapping. Strategic timing turns good content into great reach.
- Keep showing up: One viral post won’t build your brand. Stay consistent, stay present, and keep riding the rhythm of what’s trending.
- Start conversations: Trends are meant to spark interaction. Ask questions, invite reactions, and get your audience in on the action.
Tracking what’s trending can feel like a full-time job, but it doesn’t have to be. Let SocialPilot handle the scheduling, strategy, and momentum so you can focus on what really matters: creating scroll-stopping, brand-boosting content.
Now get out there and make some Reels magic.
