TikTok Stats for 2022 [Infographic]

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by Manvi Agarwal

There is no doubt that TikTok has knocked off major platforms in terms of user engagement in its first attempt itself. Giving a break-neck competition to top players, TikTok is more than a provider of endless dose of entertainment.

With bigger brands investing in TikTok marketing, the space indeed looks inviting for marketing enthusiasts. But before you join the troop and try out TikTok for business, here is a list of top TikTok statistics.

We have created this TikTok infographic to inform you about some awesome social media statistics you must know to build a successful TikTok marketing strategy in 2022.

We’ve divided crucial TikTok statistics into various sections like:

  • Demographics: The kind of people who are using TikTok, for instance, their gender, age, income, etc.
  • Usage: How people are accessing and using TikTok.
  • Engagement: The kind of content users are engaging with on TikTok and also how and where they’re engaging with brands.
  • Businesses: How businesses use TikTok to market themselves – social selling, customer service, content marketing, etc.
  • Ads: How brands invest in TikTok ads, their returns, and the kind of response they receive.

Let’s explore these insights right away.

TikTok Statistics 2022

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Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

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