If you have priced out Agorapulse recently, you have probably run into two different stories. One says it starts around $79 a month. Another says a small team ends up paying several hundred dollars more than that headline number ever suggested. Both are true, and the gap between them is the entire point of this guide.
Agorapulse pricing runs on a per-user model, which means the number on the homepage is what one person costs, not what your team costs. A solo consultant and a five-person agency read the exact same $79 figure, but they will never pay the same bill.
There is also a second complication. Agorapulse used to offer a free plan, and a fair amount of pricing content online still describes it as available, which is no longer true. The free plan was pulled from public view over the past couple of years and then permanently shut down for every remaining user in the middle of 2026.
This guide works from Agorapulse’s own current numbers, then does the math the pricing page itself does not do for you. We also compare that same capacity of Agorapulse against SocialPilot at matching team sizes, so you can see what the same monthly budget buys somewhere else.
Agorapulse's Current Plans, Verified Directly From the Source
Agorapulse sells four tiers: Standard, Professional, Advanced, and Custom. Every price below comes straight from Agorapulse’s own pricing page, checked on both the monthly and annual billing views. Every price is per user, per month, a label that matters more than almost anything else on the page, and we will come back to it in the next section.
| Plan | Monthly | Billed Annually | Accounts | Users |
| Standard | $99/month | $79/month | 10 | Priced per user |
| Professional | $149/month | $119/month | 10 | Priced per user |
| Advanced | $199/month | $149/month | 10 | Priced per user |
| Custom | Custom | Custom | Unlimited | Priced per user |
Annual billing saves up to 20% compared to paying monthly, and the discount is available on all tiers. Standard saves $240 a year, Professional saves $360 a year, and Advanced saves $600 a year. All four tiers, including Standard, Professional, and Advanced, include 10 social profiles shared across every user on the account. Custom is the only tier with unlimited profiles.
Every paid tier also comes with a 30-day free trial, no credit card required, which is how you get a look at the product before Agorapulse pricing monthly billing starts applying to a real card.
Standard: $79/Month (or $99/Month Billed Monthly)
Standard is Agorapulse’s entry tier, built for a social media manager handling scheduling, inbox, and basic reporting alone. It costs $79 per user per month billed annually, or $99 per user per month if you pay monthly instead.
Standard includes:
- Scheduling and publishing unlimited posts
- Managing all messages and organic comments from one inbox
- Basic reports on your audience and top content, with branded report exports
This tier assumes one person is running the account. The moment a second person needs a login, the math changes, which is exactly what the next section walks through.
Professional: $119/Month (or $149/Month Billed Monthly)
Professional is built for a team that needs to coordinate rather than just schedule. It costs $119 per user per month billed annually, or $149 per user per month billed monthly.
Professional includes everything in Standard, plus:
- An expanded publishing toolbox with link in bio, Instagram product tagging, and calendar notes
- Monitoring and replying to ad comments
- Post and inbox assignments, along with team performance reports
The assignment and team-reporting features are the real reason to pick this tier over Standard. If your team is small enough that nobody needs to hand off a post or a client message, Standard already covers you at a lower per-seat rate.
Advanced: $149/Month (or $199/Month Billed Monthly)
Advanced is Agorapulse’s most popular tier, aimed at teams that need real structure and deeper reporting rather than just more seats. It costs $149 per user per month billed annually, or $199 per user per month billed monthly.
Advanced includes everything in Professional, plus:
- Labels, saved replies, automated moderation rules, and bulk actions
- Shared content calendars across the team
- Advanced reports, ads reports, ROI analysis, and competitor benchmarking
Competitor benchmarking and ROI analysis are the two features that usually justify this jump. If your team only wants one more seat and nothing else on this list, staying on Professional and paying for the extra user there is the cheaper path.
Custom: Contact Sales for Unlimited Profiles
Custom has no published price. You request a demo, and Agorapulse builds a quote around your actual usage.
Custom includes everything in Advanced, plus:
- Unlimited social profiles and AI-powered reply suggestions, so you are not capped at 10 shared profiles
- Enterprise-level collaboration with SSO, custom roles, and multi-step approval workflows
- Full reporting, including historical data import, API access, and sentiment analysis
- Priority support, a dedicated Customer Success Manager, 1:1 training, and quarterly business reviews
This tier exists for organizations that have already outgrown 10 profiles or need SSO for security reasons. If neither applies to you, Advanced is almost certainly the right ceiling to compare against instead.
Because Custom pricing is negotiated per account, the same organization could see two different quotes depending on profile count, user count, and which of the demo-gated add-ons they want bundled in. That makes it the one tier in this guide we cannot verify against a published number.
What Per-User Billing Actually Does to Your Cost
Every price above is labeled “per user, per month” directly on Agorapulse’s pricing page, and Agorapulse’s own billing documentation confirms exactly what that means: the plan price applies to one user, and each additional user is charged at that same full rate. There is no discount for a second or third seat, and there is no free seat bundled into any tier, including Standard.
That single detail explains why the headline number and the real bill can look completely different.
How the Per-Seat Model Scales With Your Team
Because every seat costs the same as the first one, the total scales in a straight line with headcount. Here is what that looks like at realistic team sizes, using annual billing:
| Users | Standard ($79/user) | Professional ($119/user) | Advanced ($149/user) |
| 1 | $79/month | $119/month | $149/month |
| 3 | $237/month | $357/month | $447/month |
| 5 | $395/month | $595/month | $745/month |
| 10 | $790/month | $1,190/month | $1,490/month |
A five-person team on Professional pays $595 a month, not $119. A ten-person agency on Advanced pays $1,490 a month, not $149. This shows how the numbers can quickly multiply once you plug in a real headcount.
That gap between the headline price and the real bill widens with every tier you move up, too. On Standard, going from one user to ten adds $711 to your monthly billing. On Advanced, that same jump adds $1,341 a month. A team weighing whether to move up a tier should run this same seat-by-seat math first, since the per-user rate applies to every single hire, not just the first one on the new plan.
Where Teams Get Surprised by the Real Bill
Seats are not the only place Agorapulse pricing adds up faster than the homepage suggests. A few other costs sit outside the four main tiers.
The 10 profiles included on Standard, Professional, and Advanced are shared across every user on the account, not granted per person. If your team needs more than 10, Agorapulse’s own pricing page states that extra profiles cost $10 to $15 a month each, with the lower figure applying to annual billing and the higher one to monthly.
Agorapulse also sells three add-ons that sit entirely outside the four tiers: Advanced Listening, Advocacy, and Competitive Benchmarking. None of them list a public price. Each one is demo-gated, meaning you talk to sales before you find out what it costs. X (formerly Twitter) functionality is split into its own Lite and Plus tiers as well, separate from the core plan price, a detail that will matter if your team leans heavily on that platform.
None of these figures are optional line items you can skip past. They are the difference between the plan price you compare on paper and the invoice that actually lands.
Take a five-person agency already on Professional, paying $595 a month for those five seats. If the team signs a client that pushes them past the 10 shared profiles, that is another $10 to $15 a month per extra profile. Add a request for competitor benchmarking through one of the demo-gated add-ons, and the agency is now negotiating a second, unpublished price on top of a bill that was already $595 before any of it.
The Free Plan Is Gone, Here's What Replaced It
Agorapulse’s free plan has had a genuinely unstable history. It has been introduced, limited, and pulled back more than once over the years. Our research shows that their first free plan appeared in 2015, disappeared in 2016, and returned in 2021 (with limits like 1 user and 3 social profiles) and was again pulled back in 2025.
What is officially documented, in the Agorapulse’s own help centre, is the ending: “Starting July 6, 2026, our Free plan will no longer be available to new or current Free plan users.” Every remaining free-plan account was automatically unsubscribed on that date. If you are still searching for an active agorapulse free plan, this is the answer: it existed, and now it does not, on a confirmed and specific date.
What the Free Plan Used to Include
Before it disappeared, Agorapulse’s free plan included:
- One user
- Three social profiles
- A 100-item inbox limit
- 10 scheduled posts a month
That was never meant to run a real social presence. It was a way to click through the interface, similar in spirit to what a limited trial offers, just without the 30-day expiration.
A 100-item inbox cap sounds generous until you picture a single active Facebook page during a normal week, where comments, direct messages, and mentions can burn through that limit well before the month ends. Ten scheduled posts a month works out to roughly one every three days across the account. Anyone who searched for an Agorapulse free plan expecting to run a real content calendar on it would have hit that ceiling fast, even while the plan still existed.
Your Options Now (the 30-Day Trial)
With the permanent free plan gone, Agorapulse now offers two paths that do not require an immediate paid commitment.
The first is the 30-day free trial on Standard, Professional, or Advanced, with no credit card required to start. This gives you full access to whichever tier you pick, for a month, before any card is charged.
The second is a genuinely new option Agorapulse calls Archie, It’s an AI content agent, which you can use for free. Archie turns existing content, like articles, PDFs, or videos, into ready-to-publish social posts in your brand voice. Used this way, it covers one owner plus up to 100 additional users, 50 social profiles across Facebook, Instagram, and LinkedIn, and 10 credits a month, with one limit: posts can only be created using Archie, not scheduled or written manually the way every paid tier allows.
Archie is closer to an AI content assistant with a free ceiling than a replacement for the old free plan, but it is the only ongoing no-cost option Agorapulse currently publishes.
If the per-seat math above is the number that gave you pause, the natural next question is what that same money buys elsewhere. SocialPilot’s current pricing runs on a flat-tier model instead: a base price that already includes a set number of users, with small per-seat add-ons only once you exceed that included count.
| Plan | Monthly | Billed Annually | Accounts | Users |
| Essential | $30/month | $25.50/month | 7 | 1 |
| Standard | $50/month | $42.50/month | 15 | 3 |
| Premium | $100/month | $85/month | 25 | 6 |
| Ultimate | $200/month | $170/month | 50 | Unlimited |
We are not comparing feature lists here, since both tools handle scheduling, inbox management, and reporting competently. This is purely about what each company charges.
Matching tier names alone will not tell you much, since the two companies structure their plans differently. What matters is matching actual capacity: the same user count at the same billing cycle, which is exactly what the table below lines up.
| Agorapulse Plan & Price | SocialPilot Plan & Price | What Changes at This Level |
| Standard, 1 user, $79/month, 10 profiles | Essentials, $25.50/month, 1 user included, 7 profiles | SocialPilot’s entry tier already includes the one user Agorapulse charges $79 for, at roughly a third of the price, though with three fewer profiles |
| Standard, 3 users, $237/month, 10 profiles shared | Standard, $42.50/month, 3 users included, 15 profiles | SocialPilot’s Standard tier already includes all three seats at no extra charge, for about $194 less a month, with five more profiles than Agorapulse’s shared pool |
| Professional, 5 users, $595/month, 10 profiles shared | Premium, $85/month, 6 users included, 25 profiles | SocialPilot’s Premium tier covers a sixth user that Agorapulse would still be charging for individually, at roughly $510 less a month |
| Advanced, 10 users, $1,490/month, 10 profiles shared | Ultimate, $170/month, unlimited users, 50 profiles | SocialPilot’s Ultimate tier has no per-seat ceiling at all, for about $1,320 less a month, with five times the profile capacity |
Every SocialPilot figure above is billed annually and comes from SocialPilot’s own confirmed current pricing. SocialPilot also allows you to add extra profiles at $4 a month each on all tiers (Essential, Standard, Premium and Ultimate) and extra users at $5 a month each on Standard and Premium tiers. You cannot add extra users in Essential, and the Ultimate tier already allows unlimited users.
Why a Flat Per-Tier Model Changes the Math as Teams Grow
The gaps in that table are not random. They come directly from a structural difference between how the two companies price a seat.
Agorapulse charges the same rate starting from the very first user. There is no included seat on any tier, not even Standard. Add a second person, and you are paying for two full licenses. Add a tenth, and you are paying for ten.
SocialPilot bundles a set number of users directly into each tier instead. Essential includes one, Standard includes three, Premium includes six, and Ultimate has no user cap at all. Only once you exceed a tier’s included user count does a per-seat charge apply, and even then it is a flat $5 a month per extra user rather than a second full plan price.
What Actually Determines Which Plan You Need
Strip away the tier names, and the real question is how many people need a login and how many social profiles you are actually running. Everything else, feature preferences and interface taste included, matters less than those two numbers when it comes to which pricing bracket you land in.
Team Size Is the Real Cost Driver
The worked math earlier in this guide makes the pattern obvious: Agorapulse’s bill grows in a straight line with every person you add, while SocialPilot’s bill stays flat until you cross a tier’s included user count.
Based on your team size, run through both companies’ current numbers you pick a plan:
| Your Situation | Agorapulse’s Cost | SocialPilot’s Cost |
| Solo operator, 1 user, under 10 profiles | Standard at $79/month for 10 profiles | Essential at $25.50/month for 7 profiles |
| Small team, 3 users, needing assignments | Professional at $357/month | Standard at $42.50/month |
| Growing agency, 5-6 users, needs reporting | Professional at $595-$714/month | Premium at $85/month |
| Established agency, 10 users, needs unlimited profiles | Advanced at $1,490/month, plus extra profiles | Ultimate at $170/month |
The pattern holds at every row. Agorapulse’s cost climbs with each added seat, while SocialPilot’s stays anchored to its tier price until a team genuinely outgrows what that tier includes.
Also, team size is not the only variable, though. If you are an agency or a growing team, you may be handling more social profiles too. Agorapulse caps Standard, Professional, and Advanced at 10 shared profiles and charges $10 to $15 for each one beyond that. SocialPilot charges a flat $4 per extra profile on any tier. Here’s what happens once you layer extra profiles on top of extra users:
| Team & Profiles | Agorapulse’s Cost | SocialPilot’s Cost |
| 1 user, 15 profiles | Standard: $79 + 5 extra profiles ($50) = $129/month | Standard: $42.50/month, 15 profiles included |
| 3 users, 20 profiles | Standard: $237 + 10 extra profiles ($100) = $337/month | Standard: $42.50 + 5 extra profiles ($20) = $62.50/month |
| 5 users, 25 profiles | Professional: $595 + 15 extra profiles ($150) = $745/month | Premium: $85/month, 25 profiles and 6 users included |
| 10 users, 30 profiles | Advanced: $1,490 + 20 extra profiles ($200) = $1,690/month | Ultimate: $170/month, 50 profiles and unlimited users included |
The number on Agorapulse’s pricing page and the number on your final invoice can differ by hundreds of dollars once seats and profiles are both factored in, as the tables above show. Always run your own team size and profile count through the math before comparing sticker prices.
When the Jump to Advanced Is Worth It
Advanced earns its higher per-seat price only when your team actually uses what is exclusive to that tier: competitor benchmarking, ROI analysis, ads reporting, and bulk moderation actions. A team that reports on ad performance for clients or needs to show competitor data in a monthly deck will use those features every cycle, which makes the $30 per-seat jump over Professional easy to justify.
Seats and profiles play no part in this decision. Standard, Professional, and Advanced all charge the same per-user rate structure and cap out at the same 10 shared profiles. The only reason to move up is the feature set.
Nonprofit Pricing Paths
Registered nonprofits get a real discount rather than a case-by-case negotiation. Per Agorapulse’s own billing FAQ, eligible nonprofits can receive a 20% discount on monthly or annual subscriptions to Standard, Professional, or Advanced. The discount is applied at checkout using a coupon code and covers the base plan, user add-ons, social profile add-ons, and competitor add-ons. It does not apply to the Listening, X Lite, or X Plus add-ons.
The coupon code itself is not published on the page. For an online purchase or for manual invoicing, Agorapulse directs eligible nonprofits to contact its support team directly.
How We Verified This Data
Every current Agorapulse figure in this guide, Standard, Professional, Advanced, Custom, the per-user labeling, the extra-profile add-on range, and the three demo-gated add-ons, comes from a direct check of Agorapulse’s own pricing page and its billing help center articles. The free plan’s full history (2015 introduction, 2016 removal, 2021 reintroduction) is, however, taken from an independent source, so we have cited the source while documenting it above. The July 6, 2026 discontinuation date, again comes directly from Agorapulse’s own help center article and is presented here as confirmed.
Every SocialPilot figure comes from a direct check of SocialPilot’s own current pricing page. Where a figure could not be independently corroborated from the tool pages, we said so rather than repeating it as fact.
So, Should You Switch to Agorapulse in 2026?
The numbers settle most of the open questions. Agorapulse pricing today runs $79 to $149 per user per month depending on the tiers and billing cycle, with no included seats on any plan and no permanent free option. A solo operator pays close to the headline number, while for a team of any size, that number gets multiplied by the people who need access and the extra profiles they manage.
If you are a solopreneur or a small team and specifically need Agorapulse’s inbox and moderation tools, the structure is straightforward enough to commit to. If the only thing keeping you on the fence is what a second, third, or tenth seat adds to the bill, run the SocialPilot numbers first.
Standard alone covers a three-person team for a fraction of Agorapulse’s per-seat total, and Ultimate’s unlimited users make a ten-person agency’s math look nothing like Agorapulse’s straight-line scaling. Count your actual team size today and let that number make the call.
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