Teares

Loomly Review: In-Depth Features Review

Publishing & Scheduling

Having used Loomly hands-on, we found its content planning and collaboration tools refreshingly intuitive. The platform brings all your content operations, that is ideation, creation, and scheduling into one centralized workspace, making it incredibly easy to manage social media for multiple brands. 

What stood out to us was the visual calendar. You can drag and drop posts to fine-tune your schedule on the fly, ensuring your brand stays consistently active. We especially liked how each brand or client gets its own dedicated calendar, and the ability to view and manage all upcoming content across calendars from a unified dashboard makes oversight effortless.

Inteligente e avançado Enfileiramento
Repetir mensagens
Calendário das redes sociais
Publicação automática a partir de RSS
Programação em massa
Publicar pré-visualização
Assistente de IA
Apoiar o Facebook Primeiro comentário
Apoiar o Instagram primeiro Comentar
Apoiar o LinkedIn First Comentar
Publicações de colaboração no Instagram
Posts do carrossel do TikTok
Posts em carrossel do LinkedIn
Programação de curtas-metragens

Loomly also offers some impressive features to help you overcome creative blocks and generate new content ideas, such as daily posts ideas that help you keep your content fresh and engaging. Loomly’s calendar views are excellent to give you a bird’s eye view of your weekly or monthly content.

It’s especially helpful when you need to shift things around quickly. And when it’s time to get into the finer details, the list view presents your upcoming posts in a clean, chronological format that’s far easier to navigate and digest.

However, some users may find post creation too layered and time-consuming. The platform requires you to name the post, label it, select social channels, define generic content, fine-tune for each channel- basically, too many steps for a simple action. It also lacks the AI support, which is now becoming an integral part of many publishing tools.

But like most tools, you could schedule all types of short form content like Facebook reels, Instagram reels, and YouTube shorts. You can also schedule automatically generated posts from RSS feeds that ensure your content is relevant and has a consistent flow to their audience.

Moreover, it has a hashtag manager to offer suggestions for relevant and trendy hashtags to expand post reach and visibility. But misses out on the location tagging feature in twitter and does not support first comment on Facebook and LinkedIn which adds a manual step of commenting.

Additionally, we found Loomly’s content creation integrations to be a real time-saver. With these integrations, we could directly pull visuals from Canva and Google Drive, and even tap into Unsplash’s library of high-quality images; all without leaving the platform. Then we used its built-in Studio Editor that allowed us to fine-tune our visuals before they went live.

Talking about its queue of interesting features, it also has post mockups, providing a realistic preview of how posts will appear on each social media platform before publishing. This feature helps you keep your posts visually consistent and optimized for each platform, preventing any formatting issues or inconsistencies.

But, it lacks a built-in watermarking feature; something that many brands and agencies would find valuable for maintaining a consistent visual identity.

Social Media Collaboration

While Loomly’s interface makes team collaboration feel seamless, we found its collaboration tools to be more functional than advanced. You can easily invite team members or clients, assign roles, and manage permissions, which is great for basic workflow control.

However, if you’re looking for deeper collaboration features like in-thread discussions or advanced approval workflows, it may feel a bit limited.

Fluxo de trabalho de aprovação de conteúdos
Por publicação Multiutilizador Colaboração
Comentários sobre a publicação
Gestão do acesso
Integração de clientes ilimitada e gratuita

With Loomly, you can grant or restrict access with role–based permissions so that the right people are involved at each stage. You can establish multi-tier approval workflows so that designated individuals review and approve content before publishing, allowing for streamlined feedback and final approval.

It also has a real-time commenting system, enabling team members and clients to provide feedback and suggestions directly within the platform. For example, if a client wants to give feedback on a particular phrase or brand voice, they can add comments to the exact post and sentence while reviewing.

If you’re an agency or brand managing multiple clients, you’ll appreciate Loomly’s custom-branded dashboard. It lets you create a personalized subdomain, upload your logo and favicon, and onboard clients into a polished, agency-branded workspace; great for leaving a professional impression.

That said, keep in mind that client onboarding isn’t unlimited. If you’re scaling fast or juggling several accounts, you’ll need to upgrade your plan as you grow, which will increase your costs over time.

Social Media Engagement

For agencies and brands that need a clear view of performance, Loomly delivers a solid analytics dashboard. You get access to all the key engagement metrics, likes, shares, CTR, impressions, and more, broken down by platform so you’re never in the dark about what’s working.

What really stood out to us, though, is the consolidated social inbox. Instead of jumping between platforms, your team can reply to comments, mentions, and messages from Facebook, Twitter, Instagram, and LinkedIn – all in real time, from one place. It’s a serious time-saver when you’re managing multiple clients and campaigns.

Responder a mensagens e comentários
Pode responder a mensagens
Responder a perguntas e Reviews
Pode responder no Visitante Mensagens
Caixa de entrada social unificada
Responder a Histórias

The modified dashboard highlights unread conversations with the ‘New’ label. This visual cue guarantees that no important messages fall through the gaps, allowing you to prioritize and respond quickly to your audience’s involvement.

We did feel that this tool lacked some advanced engagement features, such as replying to a visitor’s post, which means you have to visit each post to increase engagement.

For seamless team collaboration and to ensure that you never miss a comment or message, you can mark posts as unread, assign, and filter posts by the assignee.

Some Inbox features that we found to be particularly useful were bulk actions, message categorization, saved replies, and team member assignments. These tools aim to improve response times, maintain brand consistency, and ensure that no interaction goes unnoticed.

This tool will certainly help you engage better with comments through liking, hiding, or deleting while providing native access to direct messages and private conversations.

In-depth Analytics Capability and Reporting

If you’re tracking performance for multiple clients, Loomly’s analytics dashboard has the essentials you need to stay on top of your strategy.

It’s not overloaded with metrics, but it covers the key data points that actually help you evaluate what’s resonating and where to tweak your approach. Overall it works decently well for agencies who want quick, actionable insights without getting lost in data overload.

Análise pormenorizada das redes sociais
Análise combinada de várias contas
Métricas de envolvimento
Análise de desempenho de hashtag
Relatório personalizado Construtor
Enviar relatório em PDF por e-mail para o cliente
Relatório de agendamento automático para a equipa e o cliente
Etiqueta branca Relatório descarregável em formato PDF

With Loomly, you can also monitor the effectiveness of your posts in real-time. This lets you see what topics and content appeal to your audience.

Use its ” Advanced Analytics ” feature for more detailed data and reporting capabilities, such as account–level statistics like your total number of page likes and followers, new post metrics, data filtering, and period comparison, are available. The Standard, Advanced, and Premium plans all offer these features.

You can create customizable reports to share with your team or clients. This can help you show how valuable your social media efforts are or pinpoint areas where your approach needs work. Additionally, the Advanced, Premium, and Enterprise plans offer the ability to schedule analytics reports.

Loomly provides post-specific analytics, but it lacks comprehensive reporting for broader metrics like audience growth or engagement trends across platforms. It also falls short in custom report building – something brands need to track campaign-specific metrics.

We would also not really recommend Loomly for agencies needing cross-channel Reporting, so if you’re managing social accounts for multiple clients, Loomly falls short in consolidating and exporting broader insights (like growth trends, impressions across accounts).

Apoio ao cliente

For agencies managing multiple brand accounts, support matters, and Loomly gets that. Their live chat lets you reach support agents in real time when you need quick answers. You can also submit queries through the platform or drop them an email.

And if you’re on one of their higher-tier plans, you get access to a dedicated account manager, great for faster resolutions and personalized guidance as your team scales.

Suporte por chat em direto
Suporte por correio eletrónico
Formação
Suporte de configuração
Gestor de contas dedicado

Loomly’s customer service has received mixed reviews across platforms like G2 and Capterra. While many users appreciate the team’s responsiveness and friendly support, others have found the experience less reliable.

On G2, several users praise Loomly’s quick response times and helpful approach, especially when handling common queries. For those on higher-tier plans, like the Enterprise plan, a dedicated account manager is included, which can be a real asset for agencies or larger businesses needing tailored support and platform customization.

However, not all feedback is glowing. Some users have pointed out that Loomly doesn’t clearly communicate its support hours, making it hard to know when help is actually available. Others have noted delays in response times, particularly during peak periods or when facing more technical issues. For businesses needing urgent support outside regular hours, this can be a significant inconvenience .

Facilidade de utilização/configuração

Loomly appears to strike a mix between simplicity for newcomers and substantial capabilities for seasoned social media professionals. Beyond the first onboarding experience, Loomly’s simple and straightforward UI reflects its commitment to simplicity.

The platform offers a range of resources, including tutorials and a step-by-step post builder, to guide users through the process of creating and scheduling content. The “Getting Started with Loomly” playlist, for example, provides practical guidance on using key features like the calendar, post builder, and collaboration tools.

Preços e planos

Loomly currently offers a 15-day free trial along with four main plans: Free, Starter, Beyond, e Empresa. Their top tier plan, i.e. Enterprise is a Custom plan for larger businesses.

Loomly’s pricing structure is designed to scale with your team – but the way it scales might surprise you.

Its Free plan, which allows only 5 scheduled posts a month, is not even a workable option for anyone serious about social media management. It’s essentially a test drive, not a viable long-term plan.

O Starter plan, priced at $65/month, is best suited for small businesses and lean teams. It supports up to 3 users e 12 social accounts, with access to unlimited scheduling, media integrations, and analytics. It hits most of the essentials, but if your team grows or your needs expand, this is where the pricing model gets steep.

The next tier, Beyond, jumps all the way to $332/month. It does unlock unlimited users e up to 60 social accounts, but for many small and mid-sized teams, that’s an expensive leap—especially when features like personalized support e competitor analysis are still missing.

For large enterprises with even more complex needs, Loomly offers a custom Enterprise plan – pricing on request. This tier is tailored for big teams managing 61+ accounts, and provides personalized support through an account manager.

What’s also worth noting: Loomly used to offer more balanced mid-tier options, but those have now been phased out. The result? Fewer flexible choices and a dramatic cost gap between plans – something many long-time users are voicing concerns about.While Loomly does offer a 15-day free trial on all paid plans, the new pricing model makes it important to evaluate your needs carefully before committing.

Alternative to Loomly

Here are some popular alternatives to Loomly. We have compared them side-by-side with Buffer, Hootsuite, and SocialPilot.

	SocialPilot	Tampão	Mais tarde	Enviável	Teares
Preços	A partir de $30/Mês	Starts at $36/Month	Starts at $65/Month	A partir de $29/Mês	Starts at $60/Month
Melhor para	Agências e pequenas empresas	SMBs & Brands	Brands & Creators	Empresas de média dimensão	Marcas e empresas
Perfis sociais	7	6	12	6	10
Facilidade de utilização
Apoio
Publicações
Programação em massa	500 Mensagens			350 Mensagens	400 Posts
Filas de espera inteligentes
Repetir publicação
Primeiro comentário		Only Facebook & Instagram	Only Instagram
Seleção do público-alvo
Planeamento e criação de conteúdos
Biblioteca de conteúdos
Vista do calendário	Fácil de ler	Hard-to-read	Confuso	Complexo	Hard-to-read
Calendário de férias
Assistente de IA				Apenas a legenda
Publicações de colaboração no Instagram
Marcação de localização		Only Instagram	Only Instagram
Chamadas para acções personalizadas
Editor de imagens
Compromisso
Caixa de entrada social	Caixa de entrada unificada	Limited Features	Multiple Inboxes	Várias caixas de entrada	Unorganized
Reply to Reviews & Queries
Responder a DMs e comentários		Only Facebook & Instagram	Only Facebook & TikTok
Analítica
Análise pormenorizada das redes sociais	Fácil de ler	Complexo	Only Instagram	Complexo	Complexo
Custom Report Builder
Partilha automática de relatórios com os clientes
Pós-desempenho
Colaboração entre equipas e clientes
Gestão de clientes
Fluxos de trabalho de aprovação	Fácil e rápido	Basic		Falhas técnicas	Missing functions
Por Post Colaboração entre vários utilizadores
Aprovação em movimento
Etiquetagem branca
Painel de controlo de marca branca
Relatório descarregável de marca branca
	Experimentar gratuitamente	Saiba mais	Saiba mais	Saiba mais	Saiba mais

With a more user-friendly visual calendar and all channel customer support, SocialPilot stands out as one of the best social media management tools. Its competitive pricing point makes it a beneficial choice for businesses needing advanced management tools within a specified budget.

SocialPilot vs Loomly: Which One Works Better?

Compared to Loomly, SocialPilot comes at a more affordable price point with excellent customer support.

Its extensive feature set, intuitive interface, and affordable prices, makes it a strong substitute for Loomly. Even though both platforms offer essential features, SocialPilot provides more flexibility, especially for individuals, freelancers, SMBs and agencies.

With Loomly’s recent pricing overhaul – where the Starter plan begins at $65/month and an upgrade to Beyond costs $332/month – many small businesses and agencies are reconsidering their options.

In contrast, the Essentials plan of SocialPilot starts at $30/month for 7 social profiles and its Standard plan is priced at $50/month for 15 profiles, making it significantly more budget-friendly for small teams, agencies and freelancers managing multiple clients or channels.

With SocialPilot’s AI Pilot, you can instantly generate content ideas—something Loomly doesn’t offer, as it currently lacks any AI functionality. SocialPilot also lets you add watermarks to images with a single click, helping brands protect their content easily, whereas Loomly requires manual effort for the same.

Managing content at scale is also simpler with SocialPilot’s bulk scheduling, wide platform integrations (like Pinterest and Google Business Profile), and approval-on-the-go tools.

Its intuitive dashboard and built-in social inbox make SocialPilot a strong choice for teams seeking a simple yet powerful solution for organizing posts and tracking analytics efficiently.