With TikTok and Reels hitting sensational numbers of engagement, nobody can undermine the importance of videos.
As per the Wyzowl studies, 86% of businesses use videos in their social media marketing regime. This content form also accounts for more than 80% of the web traffic!
Insane, right?
All thanks to the right social media tools that make editing and publishing any video a child’s play. But how do you find the perfect one?
Let’s figure it out!
Although it depends on your personal preferences and the intent behind using video tools, it is critical to determine if it has the following features.
It is best to choose a video tool that allows you to edit sounds, images, and videos creatively. You should be able to add animations and effects to your videos hassle-free. The editing possibilities are important for creating impactful social media videos.
Format refers to the shape of the videos or animations. Popular social media video tools allow users to produce videos in landscape and portrait formats efficiently. Moreover, they give you complete control over clip optimization for making it shareable on different social media platforms.
Video tools that allow direct importing to different platforms such as Facebook, YouTube, or others save you from menaces. Hence, they are some of the best solutions that you must use.
Some video tools are mainly built for professionals. You need to be skilled enough to use them. However, several other tools are relatively easier to use, devoid of steep learning curves.
Last but not least, your best video production tools must strike the delicate balance between the quality of services and affordability. It is by no means a right choice to go for expensive social media video tools when cheaper alternatives are available.
Let’s find out such video tools that provide all of these features and much more!
Soapbox by Wistia is a simple chrome extension that allows you to record, edit, and share videos for efficient social media marketing. It only takes a few seconds to install the extension in your browser, and you are good to go.
Soapbox enables you to be super creative about producing thumbnails. It can easily accommodate high-quality videos up to 4K. The analytical tools are quite insightful and give you very clear metrics and results. Moreover, it allows you to edit or record three videos each month for free. So, if that’s your target, you can stay with the free plan.
Pros
Steven T
I like the ability to record both yourself and the computer screen at the same time – then share it out. It’s a lifesaver when trying to do quick product explainers. It allows me to use a personal touch in addition to showing complicated products on screen.
Cons
Soapbox User
Export – often doesn’t work properly. Meaning that edits made in Soapbox are often not reflected when we export them to Wistia Editing – although it’s a pro, it’s also a con. Hubspot’s video platform has the same functionality (even slightly better) and makes more sense as an add-on. Soapbox pro – I hate that we can’t do everything on one platform. It makes no sense to have a Soapbox and then a Wistia account. Did I mention their support is horrendous? They aren’t helpful at all, don’t take ownership over outages, and are just generally awful.
Moovly enables you to create amazing social media videos, promotional videos, explanatory videos, tutorials, training videos, and any other type – whatever suits you best. It has customizable templates for different events and scenarios such as personal, professional, and educational.
The most important Moovly features include subtitles, the ability to remove color, custom colors and fonts, white labeling, and text-to-speech capabilities. Moovly is undoubtedly one of the best social media video tools.
Pros
Ownway K.
This has been an incredible tool compared to many I tried before settling with MOOVLY The Quality of the templates is top-notch! The fact that you can immediately start playing around with the tool without sign-ups etc. I have little experience with video editing, but the ease with which I was able to start editing the template within a day or 2 was, for me, very incredible.
Cons
Jessica S.
When I signed up, there was a technical problem with adding audio. Although the issue was resolved in a timely manner, my first video had to be published without audio attached to it. That was my only con so far.
Typito It is a web-based tool that is simple to use. It has a drag and drop interface to make it easily accessible. It enables you to add graphics of your choice as well as text to the videos the way you want.
Typito is cloud-based software, so there is no need to download any software. All you have to do is to open it on the browser, upload media, add textures, styles, and animations, and upload it on the social media platforms in just a few clicks!
Pros
Natalie M
Typito saves my team time and money. Can’t recommend Typito enough. Plenty of creative templates and transitions and a wonderful selection of free-to-use images and videos.
Cons
Typito User
Limited text animations to choose from. Video preview window lags if you don’t have a good quality computer that can handle it.
Renderforest is one video tool for social media that has made animated video creation easy and fun! The tool allows you to post the videos directly to different social media platforms such as Facebook, Twitter, Instagram, Pinterest, etc.
In the free version, you are unable to access all the features. However, the plan that costs you around $49.99 per month gives access to all of them.
Pros
Anant M.
Renderforest is used by us to create short video advertisements and intros for various campaigns or for business proof of concept projects and presentations. So far, besides a slightly high cost, it has been a great platform.
Cons
Kim D.
Frustrating. Presumably, I can add voice and animation, but I don’t know how.
Shakr is a targeted video-making tool that helps to promote video marketing on Facebook and Instagram. It is a drag and drop video platform that enables you to create high-quality videos with more than 2000 templates and designs.
It offers a vast music library that you can easily navigate and choose from. However, it is a bit expensive option as its plans start from $99 and go up to $349 per month. Therefore, many marketers do not consider it as one of the best social media video tools.
Pros
Francisco L.
I have found that it is a fairly intuitive video editor because 1. It is very easy to select the design for the type of video you need: either for Facebook, YouTube, or Snapchat and from there, you can modify it to suit your needs. 2. Collections allow you to select videos based on a particular theme or format. 3. Once you have selected the theme and format of your video, it allows you to choose the aspect (be it square, horizontal, etc.), the length of the video, the environment of the video (high or low energy), and the medium to use.
Cons
Miguel P.
It’s a little expensive – you do not have many edit choices in the templates. For example, you cannot change the font of the template – you cannot have the chance to do a video from a blank slide.
Many people do not have the idea, but Hyperlapse is Instagram’s own app that allows you to speed up the videos up to 12 times. The advantage is that you can record in real-time and hasten it at the required speed.
Hyperlapse is a simple and easy-to-use free social media video maker that allows you to publish the video directly to Facebook and Instagram. The limitation is that it is not available on Android at the moment.
Hyperlapse is free, and there is no premium or professional plan. However, it is not available for Windows, and Android users, which does not make it a recommended choice.
Pros
Dawn Johnson
Really good time-lapse app. Can choose from a variety of playback speeds. I have used my own already recorded video from my phone and turned them into time-lapse video clips with this app. It also will record a new video from the app in time-lapse. I’ve used it twice so far and been really happy with the results.
Cons
Holly Vine
This is a good app, but most of my stuff gets wiped away by just one touch of my phone! I suggest maybe to have a draft section where you have saved drafts. Some of my stuff is really important that I need to do, and when it wipes away after all my hard work, then I have to do it again!! There is nothing more annoying. Please try and fix this!!
Magisto is one of the best social media video tools available that makes editing videos fun and easy. It really makes the process magical. The app is available as a web-based tool for PC and for Android and iOS devices as well.
You can easily choose the video clips and images and make changes to them by selecting an editing style and adding music. Magisto is super automated, and once you select the style and music, it will automatically adjust the video. It can easily post on Facebook, Twitter, Instagram, Google+, and Youtube.
Pros
Amanda S.
I love this program. Definitely my go-to out of all the apps out there. It is an awesome software to edit and create videos. You’re able to add effects and filters. Cut and trim the video to your liking.
Cons
Shayna W.
They restrict users to ratio sizes like 1:1 or other ratios that do not allow users to get the full view of the images they’re using, like the common 16:9 or even 4:3. Quite limited features!
Lumen5 allows you to generate a short video in minutes quickly. It transforms your content into a text video after you import it. You can change the font style and color to match your brand’s personality.
Lumen5 also includes a vast library of photos, GIFs, music, and short movies that you can add to your video with a simple drag and drop. While this application provides a free plan, it has some limitations regarding video quality and the number of videos that may be uploaded. You can still go for their paid plans, as they are quite affordable.
Pros
Karrie B
Lumen5 makes your content look like it has been professionally curated. You can take written content and make it into a video or start from scratch.
Cons
Rory B
Lumen5 is a really simple tool, so compared to many other video editing tools, you’re limited in terms of what you can achieve. Limited for text, transitions and features.
Promo is a top-rated video creation platform for businesses and agencies. It helps users create loads of visual content and unlimited videos to promote anything they want effectively.
It helps you promote your business or products, improve brand awareness, widen your reach, and engage your customers. You even get access to over 100 million images from Getty Images and iStock for a hassle-free video creation process. Promo also has ready-to-use templates that can be quickly edited to match your brand taste!
Pros
Evan N
I love using Promo because it has tens of thousands of images and videos that can quickly be dropped into a template, enabling you to create a new video in minutes!
Cons
Josh V
Some features are quite limited, and you are required to use one of their pre-designed templates.
Veed is not just an online video editing tool. It is a tool that allows teams to collaborate on video projects, edit audio files, create text transcriptions of video and audio, compress video files to reduce size, edit subtitles files, translate the video and audio transcripts, and so much more.
Veed is a tool that allows you to grow your online presence – create engaging content and grab people’s attention. Also, our servers run on 100% Renewable Energy, so you don’t have to worry about the environmental impact
Pros
Chris Y
Veed is a great piece of browser software with the best team I’ve ever seen.
Cons
Blake W
I don’t like that there is not currently a mobile app version yet. It can work on the phone, but it is through the browser. If it were an app, it would be easier to use with videos taken directly from my phone.
Movavi is a feature-packed video editing tool that enables you to create engaging, informative, and professional-looking videos effectively. The best thing about this tool is it can be used by both amateurs as well as professionals, having a simple and user-friendly interface. In this tool, you get a PiP, basic keyframing, chroma-key, titling, and motion tracking as well.
Movavi is a great tool in terms of features, performance, interface, and support. Having a provable ROI, this tool lets you produce attractive content very easily. Using this tool, you can edit and create captivating videos, movies, slideshows, product demo videos, vlogs, video ads, and the list goes on.
Pros
Jen M
The cost of Movavi was perfect for me. I have no experience in video editing and did not want to pay a lot for something I might not use or even be good at; this is an excellent option for getting your toes wet.
Cons
Larni F
This program is difficult to learn how to use for someone who doesn’t have experience with video editing.
Visme is an all-in-one solution designed for anyone looking to create compelling presentations, documents, data visualization, videos, social media posts, and other branded content. Visme offers customizable templates for all different intents and purposes such as educational, professional, and personal.
Create engaging and interactive pitch decks, informative handbooks, eBooks,infographics, and whitepapers, precise buyer personas, and SWOT analysis presentations.
Pros
Cons
Wrapping Up
Social media video tools are becoming increasingly popular for social media marketing. They are saviors for businesses who don’t have a hefty budget to have the formal video setting and heavy equipment.
Along with that, it is equally important to have a scheduling tool like SocialPilot that will let you monitor your social media presence. Take its 14-day free trial to promote videos you have created with apt captions at best times and analyze their performances too.
Videos are interactive and help in gathering some good engagement. You need a video tool to create such engaging videos for your social media accounts.
The best social media video tools we have picked that might help you scale your engagement are –
Video is one of the most anticipated content formats on social media as it is far more engaging than text. More than 80% of marketers feel video positively impacts the audience.
Different types of videos that work best on social media are:
Some of the top benefits of video marketing are:
About the Author
Manvi Agarwal
Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!
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