X tools in 2025 are a must for marketers looking to increase engagement and efficiency.
According to Statista data on global social networks, X (Twitter) has over 586 million monthly active users, making it an influential platform for real-time conversations, brand visibility, and customer engagement. Its growing role as both a news hub and a marketing channel makes it impossible for brands to ignore X.
But to truly reach your audience on X, marketers need more than just great content. You need the right tools for scheduling, analytics, engagement, marketing, automation, and content creation.
Today, we’ll look at the 17 top X tools to help you supercharge your marketing and grow your brand on the platform. For your understanding, we have divided these tools in the following categories:
- X/Twitter Scheduling and Management Tools
- X/Twitter Tools for Analytics and Reporting
- X/Twitter Tool for Content Creation
- X/Twitter Audience Engagement Tools
- X/Twitter Marketing Tools
- X/Twitter Automation Tools
- Free X/Twitter Tools
Let’s dive in.
What are X/Twitter tools & why do Marketers Need Them
X/Twitter tools are software or applications, both native and third-party, that help users, marketers, and businesses manage, analyze, and optimize their activity on the platform. They offer a range of functions, which include:
- Scheduling and planning Twitter content in advance
- Analyzing tweet performance and audience behavior
- Monitoring brand mentions, hashtags, and competitor activity
- Advanced analytics and automated engagement
Marketers need X tools to streamline their workflows, gain deep insights into their audience and competitors, and execute data-driven strategies that optimize engagement and drive business results. Beyond Twitter, many businesses also rely on a wider suite of social media tools to manage multiple platforms, ensuring a more cohesive and scalable strategy.
Here are some reasons why marketers use these tools:
- Efficiency: X automation tools automate tasks like post scheduling and analytics tracking, so you never miss an opportunity to engage your audience with timely content.
- Engagement: With advanced targeting and engagement features, X marketing tools enable you to target specific audiences, track interactions, and respond to mentions and comments more efficiently, thereby improving overall engagement rates.
- Consistent Posting: Consistency is key on social media. X tools help you maintain a consistent posting schedule, allowing your audience to see fresh content regularly without requiring daily updates.
- Insights: X tools give you valuable analytics to track post and campaign performance. You can measure impressions, clicks, and other metrics to refine your strategy and get better results.
- Scalability: Whether you’re an individual user or managing multiple accounts for a business, X management tools can scale with your needs, offering different features and support for various content creation and account management levels.
Types of X/Twitter tools
To get the most out of Twitter, it’s helpful to understand the types of tools available. Each category addresses a different marketing need – whether it’s scheduling, analytics, content creation, or engagement.
Here’s a breakdown:
1. X/Twitter Scheduling and Management Tools
Purpose: Using scheduling and auto-publishing Twitter tools can help you plan, schedule, and manage tweets across multiple accounts while streamlining collaboration.
- SocialPilot: A cost-effective tool with bulk scheduling and AI-driven content suggestions, making it ideal for agencies managing multiple clients.
- MeetEdgar: Known for its auto-refill queues, it recycles evergreen content to keep your Twitter feed active without extra effort.
- Sprout Social: A premium tool that combines advanced scheduling with powerful social listening and influencer collaboration.
- Agorapulse: Offers direct publishing, unified inbox, and ROI tracking, ensuring efficient content management and measurable results.
2. X/Twitter Tools for Analytics and Reporting
Purpose: These Twitter analytics tools provide in-depth insights into performance, audience behavior, and competitor benchmarking.
- Keyhole: Specializes in real-time hashtag and campaign tracking, giving instant insights into reach and engagement.
- Rival IQ: Focused on competitor benchmarking, it compares your Twitter performance against industry players with 90-day historical data.
- Talkwalker: Enterprise-grade analytics with advanced sentiment analysis and real-time listening to track brand perception.
3. X/Twitter Tools for Content Creation
Purpose: These tools support content research, curation, and discovery to keep your Twitter strategy fresh and relevant.
- BuzzSumo: Helps discover trending content, analyze competitors, and identify influencers driving conversations.
- ContentStudio: Combines content discovery, curation, and scheduling with a calendar and media library for teams.
4. X/Twitter Audience Engagement Tools
Purpose: These are tools facilitate easier interaction with followers, enable monitoring of mentions, and foster stronger community building.
- Crowdfire: Automates post creation from blogs or eCommerce stores and tracks followers/unfollowers for steady growth.
- Audiense: Offers deep audience segmentation and follower analytics, helping brands personalize engagement strategies.
5. X/Twitter Marketing Tools
Purpose: Built for scaling marketing campaigns, these tools support planning, advertising, and trend analysis.
- Post Planner: Simplifies scheduling with AI-driven content discovery and hashtag suggestions to maintain a consistent publishing flow.
- Hootsuite: A robust enterprise solution with ad management, auto-scheduling, and social listening, ideal for large-scale campaigns.
6. X/Twitter Automation Tools
Purpose: Automation tools save time by bulk scheduling, recycling top posts, and reducing manual workflows.
- Buffer: Streamlines scheduling with a clean calendar and best-time-to-post recommendations for higher engagement.
- Sendible: Automates campaigns with Smart Queues and bulk imports, while offering strong collaboration and reporting features.
7. Free X/Twitter Tools
Purpose: These free tools provide accessible solutions for design, posting insights, and basic analytics.
- Canva: A drag-and-drop design platform with templates, animations, and social post sizing – perfect for creating eye-catching visuals.
- X Analytics: The platform’s free, built-in analytics feature that tracks tweet engagement, impressions, and follower growth.
How We Analyze and Select X (Twitter) Tools:
We have meticulously curated this list of premier tools for X through detailed research and hands-on testing. We considered various factors such as user satisfaction, G2 ratings and reviews, pricing structure, and scalability. We also actively analyzed the abilities of these tools in automation, developing content, visualization, analytics, and collaborative workflows. We have assembled this list to provide marketers with essential insights, enabling them to make well-informed decisions on the best tools to expand their businesses.
Overview of the Top X (Twitter) Tools
Here is a quick review of top X tools, highlighting bulk archiving, content creation, and analytics abilities, showcasing their strengths and limitations.
 SocialPilot |
 MeetEdger |
 Agorapulse |
 Sprout Social |
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|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $29.99/Month | Starts at $69/Month | Starts at $199/Month |
| Best for | Agencies & Small Businesses | Entrepreneurs & Freelancers | Brands & Big Businesses | Brands & Enterprises |
| Social Profiles | 7 | 5 | 10 | 5 |
| Ease of Use | ||||
| Support | ||||
| X Publishing | ||||
| X Bulk Scheduling | 500 Posts |  |
200 Posts | 350 Posts |
| Smart Queues | |
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| Repeat Post | Very easy |
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| X First Comment | |
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| Audience Targeting | |
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| Content Planning & Creation | ||||
| Calendar View | Easy to read |
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Confusing |
Overwhelming |
| AI-Pilot | |
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| Custom Call-To-Actions | |
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| Content Library | |
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| X Collab Posts | |
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| Holiday Calendar | |
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| X Engagement | ||||
| Social Inbox | Unified inbox |
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Multiple inboxes |
Complex |
| Reply to Reviews & Queries | |
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| X Reply to DMs & Comments | |
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Separate Inbox |
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| X Analytics | ||||
| Detailed X Analytics | Easy to read |
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Complex |
Complex |
| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| Team and Client Collaboration | ||||
| Client Management | |
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| Approval Workflows | Advanced |
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Technical glitches |
Tracking glitches |
| Per Post Multi-User Collaboration | |
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| Approval-on-the-go | |
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| White Labeling | ||||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Learn More | Learn More | Learn More | ||
X/Twitter Scheduling and Management Tools
Best for:
Rating:
4.5 stars on G2 & 4.4 stars on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platform Supported:
X, Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, Threads, TikTok, and Bluesky.
About SocialPilot:
SocialPilot is a social media management platform designed for businesses, agencies, and marketing teams. It simplifies Twitter (and multi-platform) management with features like X scheduler, analytics, AI-driven content creation, and team collaboration. By streamlining workflows and centralizing accounts, it helps brands maintain consistency, boost engagement, and track results effectively. It’s easy to use, and team collaboration makes it perfect for X management.
Key Features of SocialPilot:
- Bulk Scheduling: Upload and schedule up to 500 posts in one go.
- Team Collaboration: Invite team members, assign roles, and streamline approvals.
- Social Inbox: Manage all Twitter mentions, comments, and messages in one place.
- Multi-Account Management: Handle multiple Twitter profiles and client accounts from one dashboard.
- Social Media Content Calendar: Visualize and plan campaigns with an intuitive drag-and-drop calendar.
- Image Watermarking: Protect brand visuals by automatically applying watermarks.
- Content Library: Save, organize, and reuse branded assets for faster publishing.
- Collaborator Tagging: Assign collaborators and track contributions easily.
- Report Scheduling & Downloadable Reports: Automate and share performance insights with clients and stakeholders.
- Detailed Analytics: Access engagement, growth, and audience insights to refine strategy.
Strengths
- Customized Content Creation: Helps create tailored posts optimized for different social media platforms.
- Bulk Post Upload: Easily schedule up to 500 posts, ensuring consistency without repetitive manual effort.
- Seamless Collaboration: Team members can be invited to co-create, review, and manage posts.
- Strategic Content Calendar: A visual calendar makes campaign planning and execution more organized.
- Efficient Client Management: Multiple client accounts can be managed smoothly from one centralized dashboard.
Fady S.
I really like the overall SocialPilot platform. It has all the features we require for the 20+ pages we manage on our account. It was also super easy to integrate with all our pages on the different platforms. We use it several times a week to schedule posts and ensure our calendar is properly set up. I highly recommend this platform as it’s a great deal for the price as well.
Areas to Improve
- Account Linking Issues: Occasional disruptions when connecting social accounts or groups.
- No Ad Management: Running paid social media campaigns isn’t supported, limiting marketing scope for businesses relying on ads.
Jenny N.
I wish there were a more significant difference in the number of accounts you get with the small team versus the agency.
What’s the Standout Feature of SocialPilot:
SocialPilot’s AI Pilot and Bulk Scheduling stand out as game-changers for Twitter management. AI Pilot accelerates content creation with intelligent caption and hashtag suggestions, while Bulk Scheduling enables uploading hundreds of tweets simultaneously for consistent, hands-free publishing. Combined, these features make SocialPilot a powerful choice for agencies and businesses managing high-volume Twitter accounts.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Simplify Instagram Scheduling with SocialPilot
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Best for:
Star Rating:
4-star (G2) and 4.6-star (Capterra).
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, X, Instagram, Pinterest, LinkedIn, YouTube, and Threads.
About MeetEdgar:
MeetEdgar is a social media management tool designed to help businesses and entrepreneurs automate content publishing and maximize visibility for evergreen posts. Known for its organized content library and category-based scheduling, it makes sure your posts keep circulating, so your brand stays active on Twitter and beyond without constant manual effort.
Key Features:
- Limitless Content Library: Store and organize content into categories for easy access.
- Real-Time Analytical Insights: Track engagement and performance metrics for better decision-making.
- Organized Content Library: Keep posts neatly grouped by type, theme, or campaign.
- Scheduler: Plan and automate posts with a visual scheduling system.
- Auto-Refill Queue: Recycle evergreen content automatically when the queue runs low.
- RSS Feed Import: Pull in fresh content directly from blogs or news feeds.
- Engagement Monitoring: Track post interactions and audience response.
Strengths
- Category-Based Organization: Content is sorted into categories, making campaign planning more streamlined.
- Evergreen Content Recycling: Brings back older blog posts and links, ensuring they continue to attract attention.
- Competitive Analytics: Provides insights not only for your posts but also for competitor content.
Alyssa G.
I love that you can set up campaigns to recycle content on a custom schedule. The schedule is visual, and you can see what category of content is going to go out and when. The queue is easy to manage and add content. It also pulls in data from my website’s news feed to make it easy to remember to create posts for it. I love that it will analyze the copy on a link and come up with suggestions for posting.
Areas to Improve
- Limited Social Interactions: The tool doesn’t support direct engagement – users must log in separately to reply, retweet, or comment.
- Restricted Platform Support: Publishing is limited to just five platforms (Facebook, X, LinkedIn, Pinterest, and Instagram).
Jena A.
Price is by far the biggest turnoff from regular use. The second is that repetition can be a bit much until you have built quite a library. And you will also need to understand social media marketing to understand what to post.
What’s the Standout Feature of MeetEdgar:
MeetEdgar’s standout strength lies in its Auto-Refill Queue and Category-Based Scheduling. By automatically recycling evergreen content and categorizing posts for structured campaigns, it ensures brands maintain a consistent Twitter presence while extending the shelf life of older posts.
Pricing:
Best for:
Star Rating:
4.5 star on G2 & 4.4 star on Capterra
Apps:
Android and iOS Mobile App and Web Version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X, YouTube, Threads, Pinterest, and TikTok
About Sprout Social:
Sprout Social is a premium social media management tool trusted by enterprises, agencies, and growing businesses. It combines scheduling, publishing, analytics, and collaboration features with powerful social listening tools to help brands better understand and connect with their audience. For Twitter management, Sprout Social stands out with its advanced reporting and influencer collaboration capabilities.
Key Features:
- Influencer Collaboration Features: Identify and work with influencers directly through the platform.
- Social Listening Tools: Monitor conversations, hashtags, and keywords to track brand sentiment and audience trends.
- Customizable Reporting: Create tailored reports to highlight the metrics that matter most.
- Robust Analytics Dashboard: Access in-depth performance insights across multiple accounts.
- Advanced Scheduling Tools: Plan and publish posts at scale with precision.
- Unified Social Inbox: Manage mentions, comments, and messages from one central hub.
- Team Collaboration & Workflow Approval: Assign roles, streamline workflows, and manage team approvals.
- Hashtag Suggestions: Get AI-powered recommendations for relevant and trending hashtags.
Strengths
- Multi-Account Publishing: Streamlines content scheduling and publishing across several Twitter accounts.
- Powerful Social Listening: Helps brands monitor conversations and respond to audiences in real time.
- User-Friendly Interface: Clean and intuitive design makes it easy for new users to adapt quickly.
- Robust Reporting Tools: Offers customizable, responsive, and detailed reporting capabilities.
Kavin V.
Sprout has a clean, simple, and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time, the tool is feature-packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.
Areas to Improve
- Steep Learning Curve: The platform can feel overwhelming for those seeking only basic Twitter scheduling features.
- No Thread Scheduling: Users cannot draft or schedule Twitter threads, limiting its utility for advanced content strategies.
Alisanne S.
I wish I could edit posts across different platforms on one editing page, rather than making duplicates. That is one thing about HubSpot that I always liked. At times, it is difficult to get questions answered by their customer support team, as calling them is easier than email or chat.
What’s the Standout Feature of Sprout Social:
Sprout Social’s Social Listening Tools and Customizable Reporting are its strongest suits. While many tools focus only on publishing, Sprout allows brands to track conversations, hashtags, and competitor activity in real time, and then translate those insights into tailored, presentation-ready reports. For Twitter marketers who want both engagement insights and advanced analytics, Sprout Social is a top-tier option.
Pricing:
Best for:
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X, YouTube, Google Business Profile, and TikTok
About Agorapulse:
Agorapulse is an all-in-one social media management platform tailored for businesses and agencies looking for streamlined publishing, monitoring, and reporting. It combines scheduling, content collaboration, analytics, and ROI tracking into a single, user-friendly dashboard. For Twitter users, Agorapulse stands out with its unified inbox and AI-powered assistance that simplify engagement and content creation.
Key Features:
- Direct Publishing Tool: Publish content directly to Twitter and other platforms.
- Bulk Scheduling: Upload and schedule multiple posts at once for efficiency.
- Content Calendar: Plan and organize campaigns visually with a drag-and-drop calendar.
- Team Collaboration: Assign roles, streamline approvals, and coordinate with ease.
- Social Listening Capability: Monitor brand mentions, keywords, and conversations.
- Smart AI Image & Content Assistant: Generate copy and edit visuals with AI support.
- PulseLink in Bio: Add a customized link in bio to drive traffic to key content.
- Unified Social Inbox: Manage all comments, mentions, and messages in one place.
- ROI Tracker: Track the return on investment from your social media campaigns.
- Detailed Analytics & Reporting: Access performance data to refine strategy.
Strengths
- Responsive Customer Support: Offers reliable assistance, especially useful during urgent situations.
- User-Friendly Interface: Intuitive and easy to use compared to many competitors.
- Comprehensive Reporting: Provides detailed and valuable performance insights.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Areas to Improve
- No Thread Scheduling: Doesn’t support drafting or scheduling Twitter threads.
- Feature Overload for Basic Users: May feel unnecessary if you only want a simple tool for managing Twitter.
Verified User in Computer Games
I dislike that Agorapulse regularly fails to publish scheduled social media posts. I dislike that Agorapulse regularly loses connection with our multiple social media accounts. I dislike that Agorapulse cripples its features, like listening to the point of making it useless, then has the audacity to try and upsell me an even more premium account just to make it functional.
What’s the Standout Feature of Agorapulse:
Agorapulse’s Unified Social Inbox and ROI Tracker make it a strong contender for Twitter management. The unified inbox ensures no mention or message slips through, while the ROI tracker helps businesses directly measure the impact of their Twitter campaigns on business goals. Together, these features make Agorapulse especially appealing for brands that prioritize engagement and measurable results.
Pricing:
X/Twitter Tools for Analytics and Reporting
Best for:
Star Rating:
4.3 on G2 & 5 on Capterra
Apps:
Web Version
Social Media Platforms Supported:
Facebook, Instagram, X, LinkedIn, YouTube, and TikTok
About Keyhole:
Keyhole is a real-time social media analytics and monitoring platform built to give marketers deep insights into campaigns, conversations, and audience behavior. Known for its hashtag tracking and influencer identification, Keyhole helps brands manage Twitter campaigns, measure performance, and fine-tune strategies with precision.
Key Features:
- Real-Time Tweet Tracking: Monitor live Twitter activity to track engagement and reach.
- Hashtag Tracking & Analysis: Analyze campaign hashtags for performance, reach, and sentiment.
- Follower Demographics Insights: Understand audience composition through detailed demographic data.
- Campaign Tracking (X): Track the effectiveness of Twitter campaigns in real time.
- Influencer Identification: Discover and evaluate influencers relevant to your niche.
- Customizable Report Generation: Export tailored reports with metrics that matter most.
- Audience Segmentation Tools: Break down audience groups for targeted engagement.
- Real-Time Twitter Trend Identification: Stay updated with emerging topics and trending conversations.
Strengths
- Easy to Use: Setup is quick, and the tool is user-friendly even without prior training.
- Comprehensive Campaign Support: Aids in account handling, influencer management, sentiment analysis, and campaign tracking.
- Unmatched Metrics: Provides detailed, exportable metrics that help teams set KPIs and measure performance effectively.
Fatima M.
The metrics given on Keyhole are unmatched and help us in setting KPIs and measuring results accordingly. The layout is also very user-friendly, and everything is exportable, so that’s wonderful.
Areas to Improve
- Hashtag Dependency: To leverage Keyhole fully, you need a well-structured hashtag strategy.
- High Pricing for Small Businesses: The tool can be costly for smaller teams that don’t need large-scale hashtag monitoring.
Amanda P.
I’m not entirely sure how accurate the information is because when I compare the analytics to another reporting system, they don’t typically align.
What’s the Standout Feature of Keyhole:
Keyhole’s Hashtag Tracking & Real-Time Analytics are its strongest advantages for Twitter users. By providing instant performance data on hashtags, campaigns, and trends, it enables marketers to optimize strategies on the fly and measure impact with accuracy. For businesses running Twitter campaigns, Keyhole is especially powerful for monitoring reach and engagement in real time.
Pricing:
Best for:
Star Rating:
4.6 stars on G2 & 4.4 stars on Capterra
Apps:
Web version
Supported Social Media Networks:
Facebook, Instagram, X, TikTok, LinkedIn, and YouTube
About Rival IQ:
Rival IQ is a competitive social media analytics tool that helps businesses track, measure, and compare performance across platforms. For Twitter, it provides deep insights into engagement, hashtags, and competitor benchmarking, making it a go-to tool for brands that want to keep a close eye on their industry landscape while optimizing their own tweet strategies.
Key Features:
- Tweet Performance Dashboard: Get a centralized view of key Twitter metrics.
- Tweet Impressions & Engagement Analysis: Track how tweets perform in terms of visibility and interaction.
- Competitive Benchmarking: Compare your Twitter performance against direct and indirect competitors.
- Hashtag Performance Tracking: Monitor the effectiveness of campaign and branded hashtags.
- Time-of-Day Engagement Analysis: Identify peak posting times for maximum impact.
- Mention Tracking for Influencers: Track when and how influencers engage with your brand.
- AI-Driven Popular Topic Identification: Discover trending topics relevant to your audience.
- Historical Tweet Analysis (90 Days): Access up to three months of past Twitter data for review.
- Detailed Post-Type Performance Analysis: Analyze which types of tweets perform best.
Strengths
- Competitor Benchmarking: Allows brands to compare their Twitter performance directly with industry leaders.
- Detailed Audience Insights: Offers granular data on follower demographics and tweet engagement.
- Relative Analysis: Provides context by showing how your results stack up against others in your space.
Kelly T.
We use RivalIQ to organize and monitor our competitive landscape. For each indirect or direct competitor we know about or discover, they are added into RivalIQ, tagged, and then we receive email alerts and can build a report based on activity like Twitter engagement. I really like how the analysis is relative to your own company.
Areas to Improve
- Short Data History: Analytics are limited to 90 days, restricting long-term trend analysis.
- Complex Navigation: The interface is not very intuitive, which can be challenging for new users.
- Confusing Pricing: The pricing model can be unclear and less accessible for small businesses or agencies.
Verified User in Information Technology and Services.
You have to pay to add more competitors to your reporting. It comes with a base but can easily become quite expensive. Same with the users. I wish the different packages came with a bit more.
What’s the Standout Feature of Rival IQ:
Rival IQ’s Competitive Benchmarking is its most powerful feature for Twitter management. By measuring tweet performance relative to competitors, brands gain actionable insights into where they stand in the market and how to improve. Combined with its hashtag and engagement tracking, Rival IQ is particularly valuable for businesses aiming to outpace rivals on Twitter.
Pricing:
Best for:
Star Rating:
4.3 stars on G2 & 4.3 stars on Capterra
Apps:
Web version
Social Media Platforms Supported:
Facebook, Instagram, X, YouTube, and many more
About Talkwalker:
Talkwalker is a premium social listening and analytics platform designed for enterprises and global brands. It specializes in real-time monitoring, sentiment analysis, and trend tracking across social platforms, including Twitter (X). With its advanced AI-driven insights and customizable reports, Talkwalker helps businesses understand brand perception, measure campaign performance, and stay ahead of emerging trends.
Key Features:
- Real-Time Social Listening for X: Track live conversations and mentions as they happen.
- Competitor Benchmarking & Analysis: Compare brand performance with competitors to identify gaps and opportunities.
- Detailed Sentiment Analysis: Evaluate audience sentiment on tweets, mentions, and hashtags.
- Advanced X Analytics Dashboard: Access comprehensive Twitter insights in one place.
- Hashtag Tracking: Measure the effectiveness and reach of branded and campaign hashtags.
- Engagement Tracking: Monitor likes, retweets, and mentions for campaign success.
- AI-Driven Trend Analysis: Identify rising topics and audience behaviors with AI support.
- CRM Integration: Sync Twitter data with customer relationship management systems.
- Customizable Reports: Generate tailored reports for stakeholders and campaign reviews.
Strengths
- Powerful Sentiment Analysis: Provides in-depth insights into audience perception and tone.
- Enterprise-Level Social Listening: Ideal for large brands running complex campaigns.
- Comprehensive Monitoring: Captures mentions even from nano influencers and smaller websites in near real time.
Younes B.
I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into, bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker’s web crawlers don’t disappoint you and show you the results in almost real time.
Areas to Improve
- High Pricing: Custom plans can be expensive, making them less accessible to small and mid-sized businesses.
- Complex Dashboard: The interface can feel overwhelming, creating a steep learning curve for new users.
- Limited Historical Data: Retains only a short history of performance data, restricting long-term analysis.
Verified User in Aviation & Aerospace.
Trapped. Easy to set up, impossible to get away from it. Ugh, you can’t delete your account without going through a 3rd party request, which still hasn’t worked. Users can’t delete accounts in settings, zero ability to control your account. Results include every job posting on the planet. In other words, if you want an alert for ICH Q9, instead of getting information on ICH Q9, you get every single job posting that lists ICHQ9 as part of the job, which every quality professional on earth.
What’s the Standout Feature of Talkwalker:
Talkwalker’s Sentiment Analysis and Real-Time Social Listening are its standout strengths. By combining advanced AI monitoring with deep perception tracking, the platform enables brands to quickly understand how audiences feel about campaigns or events. For enterprises managing large-scale Twitter strategies, this makes Talkwalker an indispensable tool for proactive decision-making.
Pricing:
X/Twitter Tool for Content Creation
Best for:
Star Rating:
4.5 stars on G2 & 4.5 on Capterra
Apps:
Web Version & Chrome extension
Social Media Platforms Supported:
X, Instagram, YouTube channels, Facebook, & TikTok.
About BuzzSumo:
BuzzSumo is a powerful content research and social analytics tool designed to help marketers uncover what’s trending and who’s influencing the conversation. It goes beyond just keyword insights by showing the most shared content across social media, helping you identify popular topics, high-performing formats, and even the authors driving engagement.
Key Features:
- Content Ideation: Discover trending topics and formats to inspire content creation.
- Competitor Analysis: Track competitor content strategies and performance.
- Ad Analysis: Evaluate ad campaigns to understand what resonates with audiences.
- Trending Content Identification: Spot viral content before it peaks.
- Keyword Monitoring: Get alerts when chosen keywords appear across the web.
- Audience Insights: Understand who engages with your content and how.
- Video Performance Metrics: Measure engagement and reach on video content.
- Channel Benchmarking: Compare performance across multiple channels.
Strengths
- Content Analyzer: Helps identify top-performing content for specific keywords.
- Brand & Keyword Alerts: Enables real-time monitoring of mentions and online presence.
- Influencer Discovery: Finds thought leaders and influencers for potential collaborations.
Nicolas F.
BuzzSumo monitoring brand alerts and keyword alerts have been two great and useful features, enabling us to monitor our online presence and mentions by third parties. The Content Analyzer and Facebook Page Analyzer are also two great features, enabling us to optimize our social media presence.
Areas to Improve
- Steep Learning Curve: New users may take time to get familiar with the platform.
- High Pricing: Expensive plans make it less accessible for small or growing businesses.
Stephen F.
Honestly, it’s mostly just a matter of price. It’s extremely pricey for the features. You’ve got to have a serious budget to justify it. Fine if you’re established, but painful when you’re just getting revenue streams in.
What’s the Standout Feature of BuzzSumo:
BuzzSumo’s content analyzer and influencer discovery are its strongest features for Twitter marketers. By showing what content is gaining traction and who is driving conversations, it helps brands align with trends, refine strategies, and tap into influential voices. For teams focused on data-driven Twitter marketing, BuzzSumo provides unmatched clarity on what works.
Pricing:
Best for:
Star Rating:
4.6 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Channels Supported:
Facebook, Instagram, LinkedIn, X, YouTube, Threads, Pinterest, and TikTok.
About ContentStudio:
ContentStudio is an all-in-one content management and social publishing platform built for businesses, agencies, and creators. It simplifies the process of discovering, creating, and scheduling content across multiple platforms. With a strong content calendar, curated content suggestions, and robust collaboration tools, it’s designed to save time and improve efficiency.
Key Features:
- Content Calendar: Plan, organize, and schedule posts across multiple platforms.
- Content Discovery: Find trending topics, articles, and media to share or repurpose.
- Curated Content Suggestions: Automate content queues with curated recommendations.
- Media Library: Store and manage all media assets in one place.
- Customizable Templates: Design branded posts using ready-to-use templates.
Strengths
- Robust Filtering Options: Allows for customized publishing across multiple platforms simultaneously.
- Content Curation: Automates publishing by filling queues, reducing manual content creation.
- Time-Saving Management: Simplifies handling multiple accounts and speeds up daily workflows.
Rogelyn T.
What I like most about Content Studio is that it makes my life easier. Before, it took a lot of time to manage different social media accounts for my clients. Now, it’s faster than I expected.
Areas to Improve
- Complex Interface: Can feel overwhelming for new users, requiring time to learn.
- Feature Locking: Many advanced features are available only at higher-tier plans.
- Variable Content Quality: Curated content suggestions may not always perform well compared to specialized tools.
- Slow Customer Support: Delays in response times can hinder agencies and businesses that need quick solutions.
Alisanne S.
Their support is now dreadful and has gotten worse over time. A week or two can go by with several emails to them, and all we hear are crickets. There is no response sometimes until the third or fourth email. This is terribly unprofessional and is horrible for our agency and clients.
What’s the Standout Feature of ContentStudio:
ContentStudio’s content discovery and content calendar are its standout features for Twitter. By combining powerful planning tools with curated, trending content suggestions, it enables marketers to keep their feeds active and relevant with less manual effort. For teams managing multiple Twitter accounts, these features strike the right balance between efficiency and strategy.
Pricing:
X/Twitter Audience Engagement Tools
Best for:
Star Rating:
4.0 on G2 & 4.2 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, X, YouTube, and many more
About Crowdfire:
Crowdfire is a versatile social media management tool that focuses on simplifying content discovery, scheduling, and audience management. For Twitter, it offers features like queue-based scheduling, follower tracking, and automatic content curation, making it a practical option for individuals, small businesses, and e-commerce sellers looking to stay active with minimal effort.
Key Features:
- RSS Feed Integration: Automatically pull in content from blogs, websites, or online shops.
- Queue-Based Tweet Scheduling: Schedule posts in a queue to maintain consistent Twitter activity.
- Follower/Unfollower Tracking: Monitor audience growth by keeping tabs on new and lost followers.
- Bulk Post Upload: Save time by uploading and scheduling multiple posts at once.
- Social Mentions Monitoring: Track brand mentions to stay engaged with followers.
- Custom Posting Schedules: Define specific posting times to optimize engagement.
Strengths
- Content Discovery Automation: Automatically suggests posts and images your audience is likely to enjoy.
- Website & Shop Integration: Creates social posts instantly from website, blog, or Shopify updates.
- Audience Growth Tools: Helps track followers/unfollowers and suggests relevant accounts to follow.
Nawell W.
Posting and scheduling are quite easy using the Crowdfire application. It is easy to track people who have followed/unfollowed, and it gives us relevant suggestions for people to follow. I like how it automatically creates a post whenever we post a product in our Shopify store. Crowdfire also supports all major social media networks.
Areas to Improve
- Limited Blog Support: Doesn’t support promoting self-hosted blogs effectively.
- Basic Content Recommendations: Primarily suggests articles and images already shared by other Crowdfire users, limiting originality.
Rashmi T.
The hashtag suggestion feature and post scheduling feature are very helpful.
What’s the Standout Feature of Crowdfire:
Crowdfire’s RSS Feed Integration and Queue-Based Scheduling make it especially useful for Twitter management. Automating post creation from blogs and eCommerce platforms, it keeps feeds active without manual effort, while its scheduling queue ensures consistent visibility. This combination makes Crowdfire a valuable tool for small teams and entrepreneurs looking to boost Twitter engagement.
Pricing:
Best for:
Star Rating:
4.5 on G2
Apps:
Web-version only
Social Media Networks Supported:
Facebook, Instagram, X, YouTube, and many more
About Audiense:
Audiense Connect is a powerful audience intelligence and Twitter marketing platform that specializes in segmentation, follower analytics, and community management. Designed for brands, publishers, and agencies, it helps marketers dive deep into audience behaviors, track competitors, and discover influencers. Its advanced features go beyond basic analytics, offering insights that drive smarter targeting and engagement strategies on Twitter.
Key Features:
- Community Management: Manage subscribers and engage followers with opt-ins and conversational tools.
- Follower Analytics: Gain in-depth insights into follower demographics, behaviors, and interests.
- Hashtag Analytics: Track the performance and reach of hashtags.
- Customer Segmentation: Segment audiences into groups for personalized targeting.
- Competitor Monitoring: Monitor competitor accounts to benchmark performance.
- Twitter User Discovery: Identify and connect with relevant users and influencers.
- Best Time to Tweet Reports (BTTT): Discover optimal posting times for maximum engagement.
Strengths
- Subscriber Management: Manages subscribers efficiently through chatbot opt-ins.
- Customizable Interactions: Builds conversational trees for personalized engagement with followers.
- Advanced Audience Insights: Provides accurate and detailed follower analytics, helping brands understand behaviors, preferences, and influence.
Verified User in Newspapers
Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them.
Areas to Improve
- Premium Pricing: Advanced insights and performance-boosting features are locked behind paid plans.
- Steep Learning Curve: New users may find the platform overwhelming at first due to its complex capabilities.
Verified User in Market Research
Demographic data seems a bit unreliable. Downloading the data in Excel is not very user-friendly. The customer representatives are not too knowledgeable.
What’s the Standout Feature of Audiense:
Audiense’s customer segmentation and audience analytics make it a standout Twitter tool. By breaking down audiences into highly specific groups and analyzing their behaviors it helps brands go far beyond surface-level metrics. For marketers who want to tailor Twitter strategies to precise audience needs, Audiense Connect delivers unmatched intelligence.
Pricing:
X/Twitter Marketing Tools
Best for:
Ratings:
4.3 / 5 (G2)
Apps:
Android, iOS apps, and Web Version
About Post Planner:
Post Planner is more than just a scheduling app – it’s a Twitter (X) marketing tool built to grow visibility and engagement. Along with keeping your accounts consistently active, it helps brands find high-performing tweet ideas, optimize hashtag use, and repurpose viral content. Businesses and agencies can use it for strengthening their Twitter presence, boosting reach, and staying ahead in conversations.
Key Features:
- Tweet Scheduling: Automate posting across multiple accounts.
- Content Discovery: Find curated content ideas to share with your audience.
- Social Media Content Calendar: Plan and organize content in a visual calendar.
- Engagement Metrics: Track likes, shares, and comments for each post.
- Hashtag Suggestions: Get AI-generated hashtags tailored for your posts.
- Team Collaboration: Enable multiple users to plan and schedule content together.
- Filtered Post Ranking: Sort posts by performance to reschedule top-performing content.
Strengths
- Content Curation Focus: Great for agencies that need a steady stream of curated posts.
- User-Friendly Setup: Easy onboarding with tools designed for quick campaign execution.
- Time-Saving Scheduling: Allows users to plan posts in bulk and free up time for other activities.
Elia G.
It’s a huge time saver. It lets me plan posts in one sitting and not have to worry about it for a while. A huge amount of content to help post to my page.
Areas to Improve
- Less Intuitive Interface: The workflow takes time to get used to.
- Daily Post Limits: Restricts how many posts can be scheduled per account each day.
- Refund Policy: Lack of flexible refund options may frustrate some users.
Verified User in Marketing and Advertising
They don’t allow for a refund even if you never used the software! Also, the UI takes a bit of getting used to. Once you get the hang of it, the workflow is simple, but it is a journey getting there.
What’s the Standout Feature of Post Planner:
Post Planner’s AI-driven Content Discovery and Hashtag Suggestions set it apart. By combining tweet scheduling with intelligent content recommendations, it ensures a constant publishing flow while helping brands engage audiences with relevant posts. Its ability to recycle top-performing content further helps drive conversations, boost engagement, and get a higher visibility.
Pricing:
Best for:
Rating:
4.2 / 5 (G2)
Apps:
Web version, Android & iOS apps
About Hootsuite:
Hootsuite is a comprehensive social media management and marketing suite designed for large businesses and enterprises. Beyond simple scheduling, it equips marketers with tools for organic growth, real-time engagement, social listening, and Twitter ad management – all from a single dashboard. For brands running both paid and organic Twitter campaigns, Hootsuite serves as a central hub to increase reach, track conversations, and analyze performance at scale.
Key Features:
- Auto-Schedule for Best Times: Optimize posting by publishing when audiences are most active.
- Bulk Scheduling: Plan and upload multiple tweets at once.
- AI Chatbots for Responses: Automate replies to common queries.
- Automated Reporting: Generate and share insights without manual effort.
- Manage Twitter Ads: Create, monitor, and optimize ad campaigns alongside organic posts.
- Social Listening & Insights: Track conversations, mentions, and sentiment.
- Post-Performance Analysis: Analyze tweet engagement and audience behavior.
Strengths
- Multi-Account Management: Manage multiple Twitter accounts and other platforms in one dashboard.
- Unified Inbox: Helps monitor and respond to all mentions, comments, and DMs efficiently.
- Comprehensive Integrations: Works with numerous apps and tools to streamline workflows.
Andrea Martínez E.
It’s great for managing multiple social media accounts from a single dashboard, which is super helpful for staying organized and efficient. The ability to schedule posts, track engagement, and analyze performance all in one place is a huge plus. Plus, the integration with various apps and tools can really streamline workflows for social media management.
Areas to Improve
- High Pricing: Often unaffordable for smaller businesses.
- Complex Dashboard: Steep learning curve, especially for new or non-technical users.
- Analytics Accuracy: Some users find data overly complex and not always up to date.
What’s the Standout Feature of Hootsuite:
Hootsuite stands out for its powerful Social Listening capabilities on Twitter. Unlike many competitors that only focus on publishing, Hootsuite lets brands track hashtags, monitor mentions, and analyze audience sentiment in real time – a critical advantage for managing Twitter conversations at scale. Additionally, Hootsuite’s Twitter Ad Management integration allows marketers to plan, run, and optimize Twitter ads directly from the same dashboard.
Pricing:
X/Twitter Automation Tools
Best for:
Ratings:
4.3/5 (G2), 8.3/10 (TrustRadius), 4.5/5 (Capterra)
Apps:
Web, iOS, Android App, Chrome Browser Extension
Integrations:
Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, Threads, TikTok, X, YouTube
About Buffer:
Buffer is a straightforward yet powerful Twitter automation tool designed to minimize your manual effort when it comes to managing X. With its clean interface and intuitive content calendar, it makes tweet scheduling and automated publishing seamless. Marketers can set up custom posting times, automate consistent activity, and rely on Buffer’s analytics to refine campaigns. For anyone looking to reduce repetitive tasks while maintaining a steady Twitter presence, Buffer acts as a reliable automation partner.
Key Features:
- Create & Schedule Posts in Advance: Automate tweet publishing to save time.
- Best Time to Post Recommendations: Optimize posting times for maximum engagement.
- Content Calendar: Plan and organize tweets with a visual calendar.
- Detailed X Analytics: Track performance across posts and accounts.
- AI Assistant: Generate post ideas and captions with AI.
- Built-in Link Shortening & Tracking: Manage and track shared URLs.
- White Label Reports: Share branded performance reports with stakeholders.
Strengths
- Seamless Scheduling: Makes scheduling multiple tweets and managing several accounts effortless.
- Actionable Analytics: Helps track page and post performance for reporting and optimization.
- Team Management: Simplifies collaboration for larger teams handling multiple accounts.
Ojashwi M.
One of the best tools for scheduling posts, especially when managing multiple social media accounts. It also helps to analyze the performance of the post. We can use them for our reporting purposes, and they also look professional. In the case of large teams, it helps in team management. As the tool is so convenient to differentiate and use.
Areas to Improve
- Limited Post Editing: Posts can only be edited before scheduling; changes afterward require deletion.
- Publishing Issues: Occasional failures during scheduled post-publishing.
- Basic Editing Options: Pre-editing is required as editing capabilities are limited.
Nathaly W.
One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited.
What’s the Standout Feature of Buffer:
Buffer’s automated tweet scheduling with optimized posting times is what makes it stand out. Unlike many tools that simply queue posts, Buffer analyzes audience activity to recommend the best times for maximum visibility and engagement. Another differentiator is its AI-powered assistant that suggests tweet ideas and captions, allowing marketers to not just automate publishing but also speed up content creation.
Pricing:
Best for:
Ratings:
4.5/5 (G2), 4.6/5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
TikTok, Instagram, Facebook, X, LinkedIn, Google Business Profile, YouTube
About Sendible:
Sendible is a Twitter automation tool tailored for agencies and businesses managing multiple accounts or client campaigns. Its intuitive dashboard streamlines tweet scheduling, bulk publishing, and campaign automation, while Smart Queues recycle high-performing content to keep timelines active without constant manual input. With AI-generated captions, curated content suggestions, and workflow approvals, Sendible helps teams automate repetitive tasks and maintain consistent Twitter engagement at scale.
Key Features:
- Content Curation & Recommendations: Discover trending and relevant content to share.
- Bulk Post Upload (CSV): Upload and schedule posts for an entire month in one go.
- AI Caption Generator: Generate creative captions quickly.
- Unified Social Inbox: Manage all mentions, comments, and messages in one place.
- Custom Workflow: Assign tasks, manage approvals, and streamline team collaboration.
- White Labelling: Provide clients with branded dashboards and reports.
- Automated Reports: Share performance updates with stakeholders easily.
Strengths
- Visual Calendar: Offers a clear overview of scheduled tweets and campaigns.
- Great for Multi-Location Businesses: Simplifies management for brands with multiple properties.
- Ease of Use: User-friendly design makes it easy for teams to adopt and manage campaigns.
Payton S.
The calendar feed and extra options that are available in Sendible make it a cut above the rest. Combined with major ease of use and continued added features at its price point, makes it an easy choice for social media managers and those running multilocation properties. Recommended post times after it learns your areas of greater interaction are a bonus. Lastly, the support is on the spot and consistent.
Areas to Improve
- Large Media Upload Issues: Crashes may occur when uploading or editing large photos.
- Data Management Challenges: Users report difficulties in handling large amounts of campaign data.
- Slow Customer Support: Responses to technical issues can be delayed.
Desiree J.
The platform often does not handle large photos and will crash when trying to upload them or edit them, resulting in my losing all progress on whatever post I was creating, which can be VERY frustrating. Customer service told me to reset the cache to alleviate this issue, but it does not always work.
What’s the Standout Feature of Sendible:
Sendible’s Smart Queues and Bulk Scheduling make it stand out as a Twitter automation tool. By recycling top-performing content and enabling entire campaigns to be uploaded in one go, it saves teams significant time while boosting visibility. Combined with its collaboration features, Sendible is especially well-suited for agencies and businesses looking to automate their Twitter accounts or client campaigns.
Pricing:
Free X/Twitter Tools
Best for:
Star Rating:
4.7 stars on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Google Business Profiles, Facebook, Instagram, X, and LinkedIn.
About Canva:
Canva provides a seamless design experience for creating visually appealing Twitter content. Its drag-and-drop tools make it easy for anyone – whether a beginner or a pro – to design professional graphics in minutes. With a massive library of templates, you can create everything from brief tweets to comprehensive infographics. Premium users can also upload brand assets, such as logos, fonts, and color palettes, ensuring consistent branding across all designs.
Key Features:
- Drag-and-Drop Design Tools: Easily build designs without technical expertise.
- Customizable Templates: Access thousands of pre-made layouts for social media graphics.
- Stock Photos & Elements: Use a wide library of free and premium images, icons, and illustrations.
- Collaboration Tools: Work with teammates in real time on shared projects.
- Social Media Post Sizing: Automatically resize visuals to fit Twitter and other platforms.
- Custom Branding Options (Premium): Add brand logos, fonts, and colors for consistency.
- Animation & Video Tools: Create animated posts and videos to enhance engagement.
- Cloud Storage for Designs: Save and access all your projects from one place.
Strengths
- Beginner-Friendly: Intuitive interface makes it easy to learn and start designing quickly.
- Template Variety: A vast library of templates helps save time and streamline design work.
- Optimized User Experience: Smooth UI and responsive customer support improve usability.
Nikhil D.
Canva is easy and fun to use, and the customer support is great as well. The user interface is very much optimized. The wide range of templates available helps in saving time and effort. The drag-and-drop interface makes designing simple and fast.
Areas to Improve
- No GMB-Specific Features: Doesn’t support dedicated Google My Business asset creation.
- Limited Scheduling Capabilities: Scheduling is only for paid plans and is basic compared to dedicated social media tools.
- Performance Issues with Large Files: Bigger projects may slow down Canva’s performance.
Juana V.
The only thing it´s on the mobiles this software can be slowly sometimes and hard to use and also they can add the basic Google fonts because some of the fonts are on Canva but some of the basics are not there.
What’s the Standout Feature of Canva?
Canva’s customizable templates and social media sizing tools make it indispensable for creating Twitter content. By allowing users to design perfectly sized graphics and videos quickly, Canva ensures brands stand out in crowded feeds with polished, engaging visuals. It’s the go-to companion tool for marketers who want their Twitter presence to look professional without hiring a design team.
Pricing:
Best for:
Star Rating:
4.1 stars on G2
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Only X.
About X Analytics:
X Analytics is the native analytics feature built directly into the X (formerly Twitter) platform. Available for free within the app, it helps individuals, creators, and businesses track how their tweets perform in real time. From engagement metrics and follower growth to impressions and profile visits, X Analytics offers a straightforward way to understand your account’s reach and audience behavior.
Key Features:
- Engagement Metrics: Track likes, retweets, replies, and clicks.
- Tweet Impressions & Reach Tracking: Measure visibility across all tweets.
- Audience Insights: Understand demographics and follower growth trends.
- Real-Time Performance Updates: Monitor hashtags and promotions as they happen.
- Follower Growth Tracking: See how your audience expands over time.
- Video Engagement Tracking: Measure views and retention on video posts.
- Hashtag Performance Tracking: Track hashtag reach and effectiveness.
- Impressions Breakdown by Device & Location: Learn where and how your tweets are viewed.
- Profile Visits & Mention Tracking: Gauge interest and brand visibility.
Strengths
- Free to Use: Comes built into the X platform at no cost.
- Detailed Tweet Insights: Provides granular engagement and audience data.
- Easy-to-Use Dashboard: Clean interface with visually clear summaries.
Jackie S.
Twitter Analytics were built with the user in mind, where they compile visually punching summaries of this month vs last month. I like how they automatically pull in your top tweets and provide helpful insights into how to perform better.
Areas to Improve
- No Competitor Analysis: Lacks benchmarking features against other accounts.
- Short Data Window: Stores only 28 days of historical data.
- Missing Advanced Insights: Does not provide AI-driven recommendations or sentiment analysis.
Jerry Michael V. (3 star)
Twitter Analytics only stores data for the past 28 days. This can be limiting for users who want to track their performance over a longer period of time. It offers a good set of basic features, but it lacks some of the more advanced features that are available in paid social media analytics tools.
What’s the Standout Feature of X Analytics:
The biggest strength of X Analytics is its real-time performance tracking and accessibility. With instant updates on tweet performance, follower growth, and hashtag activity, it equips creators and businesses to make quick, informed decisions. While limited in scope, its free, built-in nature makes it a practical first step for anyone serious about tracking their Twitter strategy.
Pricing:
Key Factors for Choosing the Right X (Twitter) Tool
With numerous options available, selecting the right Twitter tool can make or break your social media strategy. The right choice ensures you save time, gain actionable insights, and effectively engage your audience, all while staying within budget.
Here are the key factors to consider:
- Ease of Use: Choose an X tool with a simple interface. A tool that’s easy to use will save time and reduce the learning curve, so your team can get started fast.
- Scheduling and Publishing: Look for tools that offer flexible scheduling and auto-publishing. A tool that lets you schedule posts in advance and auto-posts to X means consistent engagement without the manual work.
- Analytics and Reporting: Analytics are key to measuring campaign success. X analytics tools with detailed reports on post performance, audience engagement, and growth metrics will help you refine your strategy and measure success.
- Audience Engagement & Monitoring Options: Look for features like social listening, unified inboxes, and mention tracking to make it easier to respond and stay connected.
- Pricing & Scalability: Choose a tool that fits your current budget but can also scale with your business as your needs grow.
Making the Most of X Tools
Using the right X tools can save you time, keep your posting consistent, and help you engage more meaningfully with your audience. These tools don’t just streamline scheduling and publishing – they also give you valuable insights into your demographics and campaign performance.
By choosing wisely, you can scale content across multiple accounts, track results in real time, and gain a clearer understanding of your audience’s behavior.
If you’re looking for an all-in-one solution, SocialPilot is worth considering. It helps you manage all major social platforms from one dashboard with features like post optimization, analytics, collaboration tools, bulk scheduling, and more.
Explore our pricing plans and start your 14-day free trial – no credit card needed.
Frequently Asked Questions
Is X good for marketing?
Yes, X is good for marketing. You can tweet about your brand and reply to your customer queries and feedback instantly. It also lets you run ad campaigns for better reach.
Are there any AI-powered tools for Twitter/X marketing?
Yes. Many modern tools now integrate AI to streamline Twitter marketing. For example, Buffer, SocialPilot, and Sendible use AI to suggest post captions, generate hashtags, and recommend optimal posting times. Tools like Talkwalker and Audiense go further by using AI for trend analysis and audience segmentation.
Which Twitter/X tools are best for content creation?
For content creation, tools like Canva and ContentStudio stand out. Canvamakes it easy to design professional-looking Twitter graphics and videos, while ContentStudio helps discover and curate trending articles, visuals, and posts.
Can I manage multiple Twitter/X accounts with one tool?
Yes. Most scheduling and management tools like SocialPilot, Hootsuite, Agorapulse, and Sprout Social are designed for handling multiple accounts from a single dashboard. These platforms also allow for team collaboration, client approvals, and bulk scheduling, making them especially useful for agencies and businesses managing multiple Twitter profiles.
Which X tool is the best and most affordable to use?
The “best” and “most affordable” tool depends on your needs. For individuals or small businesses, Buffer and SocialPilot are budget-friendly options that still cover essentials like scheduling, analytics, and multi-account management. If you only need basic insights, the native X Analytics feature is completely free.
What is the best time to post on X?
The best time to tweet totally depends on your audience and your business niche. Still, the most popular time to post on X is between 8 am-10 am and 6 pm-9 pm. If you are looking for better engagement, then you should either post early in the morning or late at night.
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