10 Must-Have Link Shorteners for Social Media Marketing in 2023

Ever got irritated seeing a never-ending gibberish link? You are not alone.

Your followers equally detest their screens bleeding with clunky blue links. They might perceive them to be spammy.

Well, you can’t deny the fact that they do look fishy. As a result, your followers might scroll past your links, or worse yet, unfollow your page.

So how do you post links without risking your integrity? We have the perfect solution in store for you – URL Shortening!

What is URL Shortening?

Before jumping on to the shortening part, let’s first understand why it is so massive?

URL or “Uniform Resource Locator” turns out to store the exact address of a file on the internet.

You can implement the URL shortening technique to make those lengthy and complex links into something short, simple, and even meaningful.

And how do you shorten your links? Use URL shorteners. They help you to cut short your tedious-looking links into a click-worthy one.

You can even customize them by adding custom phrases to add more relevance. It can also provide a micro context to your link’s content. You can use these URL Shorteners to track vital metrics.

The benefits don’t just end here. Let’s have a look at a few more of them.

Importance of Link Shortening Tools

• Lengthy links not only look unappealing, but they also look suspicious. With so many numbers, letters, backslashes, a person is bound to stay away from that link. With a URL shortener, though, you can keep links short and trustworthy.
• Most social media platforms have a limit on the number of characters you can include in your posts. So, including a lengthy link would take up most character limits, leaving you with a compromised post caption.
• You can create custom-branded URLs with some tools. This becomes useful, especially when you want to share these URLs in flyers, posters, business cards, etc. It helps you spread the word about your brand.
• They are easy to read, and you can memorize and type them out for quick reference.
• You can track the performance of your links. It gives you information about who, when, where, how many, and other such metrics that can help you calculate your campaign’s ROI and understand how you can improve them.

3 Tips on How to Use Link Shorteners

• Make a custom short domain for all your shortened links
  If you have a long brand name, adding that might be tough in those shortened links. One solution to that is to devise a custom short domain. Let’s say your brand is ‘The Shoe Company.’ Your customized URL can carry the word “tsc” instead of a lengthy brand name.
• Customize content based on specific information
  If you’re sharing an article titled “5 ways to write content that converts” on Twitter, you can insert the shortened link and add information about your content in the brackets. For example, “the link address (write-content-that-converts).” This gives your audience an idea of what they’ll find when they click on your link.
• Make the link as memorable as possible
  Avoid using a lot of different numbers or characters. Before putting the link out, ask yourself, “Would I remember this link address if I were caught up in traffic and couldn’t access the link in the present but would like to do so later?”Because the reality is that people are too busy. They might not get time to click on your link right now, but when they do get the time, if your link is memorable, they can access it right away.