11 Instagram Analytics Tools to Get Actionable Insights

Unlock crucial profile insights with the Instagram Analytics Tools. Track posts engagement, follower growth, profile performance, and more.

Paid and Free Instagram Analytics Tools

Having a good Instagram brand presence can be a real deal breaker for your marketing efforts.

But brands find it challenging to understand what drives likes, comments, and follows, especially with the platform’s ever-changing algorithms and the constant battle for audience engagement.

This is where Instagram analytics tools come into play. They offer an in-depth look into what content resonates with your audience, measure engagement metrics, find the best times to post and identify key areas for improvement.

These reporting tools for Instagram empower you to make data-driven decisions, optimizing your Instagram content strategy for better reach and engagement.

So how do you find the right match? We’ve handpicked 11 best tools to help you track the right metrics and transform Instagram presence.

What are Instagram Analytics?

Instagram analytics or insights are a set of statistics and data that includes essential metrics that provide insight into the performance of your content and overall profile on the platform. Consider it as a report card for your Instagram account.

Analyzing these metrics can provide valuable insights into your audience, helping you enhance your engagement and expand your reach. Some of the key metrics that Instagram analytics provide are impressions, reach, likes, comments, and follower growth.

These metrics can help you track your progress, identify areas for improvement, and make data-driven decisions to enhance your Instagram presence.

In this blog, we have enlisted some of the best paid and free Instagram analytics tools. These will help you grasp your industry landscape, identify competitive advantages, and reflect those into your own strategies.

How We Analyze & Select These Instagram Analytics Tools:

This list of exceptional Instagram analytics tools has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as insights provided, customizability, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, data visualization, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.

Without any further ado, let’s take a look at each of these tools.

SocialPilot

$30

for 1 user

SocialPilot is one of the best Instagram analytics tools designed to simplify your social media journey. It can seamlessly connect to all your Instagram business accounts and monitor the performance of all your content, be it image posts, Stories, or Reels.

The tool also shows premium analytics on the audience activity and interaction happening on your Instagram accounts. Additionally, you can share all these analytical insights with your team and other stakeholders in the form of comprehensible reports generated with just a few clicks.

Have we mentioned that SocialPilot provides analytics for Instagram and other major social channels? This makes it a one-stop solution for social media management.

Its user-friendly dashboard and cost-effective pricing plans make SocialPilot a favorite among social media agencies and growing businesses. This is why SocialPilot is used by over 13,000 users and has been rated 4.5/5 on the software review platform G2.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Instagram Analytics and Reporting Key Features:

Take a look at SocialPilot’s advanced Instagram analytics and reporting features, which help you derive actionable insights from your Instagram profile performance.

Profile Perfomance

Track vital metrics to gauge overall page performance

In-depth Content Insights

Monitor each post to break down your content’s success

Share Comprehensible Reports

Share detailed reports with stakeholders at any time

Send Reports On-Schedule

Automate timely report sharing with clients without fail

Advanced Reports

Merge analytics of all Instagram accounts into one report

White Label Reports

Download branded PDF reports tailored for your clients

These advanced analytics and reporting features put SocialPilot in the list of the best Instagram analytics tools.

Here’s the complete picture of all the core capabilities of SocialPilot’s Instagram analytics.

Other Key Features:

  • Track Multiple Instagram Accounts: With SocialPilot, you can manage and analyze the performance of multiple Instagram business accounts in one place.
  • Overview for All Content: Access comprehensible analytical insights on Reels, Stories, or videos separately from the SocialPilot dashboard for pinpointing your best-performing post type.
  • Reputation Management: You can use its Instagram inbox feature to perform effectively manage the sentiments of your audience.
  • Hashtag Performance: The platform allows you to see your best performing hashtags on Instagram and what sort of audience engagement they have garnered.
  • Demographical Insights: Get a clear idea of the demographics of your Instagram audience including their age, geographic location to help you determine whether your targeting is working or not.
  • Best Time to Post: SocialPilot also shows you your follower’s activity online, which can be used as clear time frame suitable to publish your post to get highest engagement.
  • Download Visual Reports: Instagram analytics reports represent all the compiled data with the help of charts and graphs, which make them easier to read.
  • Presentation-Ready Reports: You can generate presentable PDF reports with a few clicks. These reports can be customized with your client’s brand logo.
  • Compare Historical Data: Peruse historical analytics data and compare it to your current Instagram performance.

SocialPilot gives detailed attention to each perspective of Instagram. From the most basic overviews to in-depth analytics, SocialPilot provides you with all the information you require to plan your ever-evolving Instagram content strategy.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Agency+ Agency Small Team Professional
$170.00/mo
$200
Billed annually (Save 15%)
$85.00/mo
$100
Billed annually (Save 15%)
$42.50/mo
$50
Billed annually (Save 15%)
$25.50/mo
$30
Billed annually (Save 15%)
Simplify Reporting and Instagram Analytics

What do people say about SocialPilot?

J

Jennifer W.

I love being able to schedule multiple posts for multiple accounts and batch content. The analytics are good too. We can have way more accounts vs. some of the other sites out there. I also love that I can set groups and select multiple accounts with one click. There is an option to export reports with your company logo on them to look very professional. Another feature that I absolutely love is the hashtag counter. SocialPilot is the only program I’ve seen that includes this and it’s a game changer!

N

Nadia G.

SocialPilot is undoubtedly one of the best Instagram analytics apps to program social networks, being able to create my publications in almost all known social networks or share other things that I find through the complement of the toolbar. Its interface is very easy to use, automatically shortening all your links. Another element that I like very much is that I can obtain the statistics of each account, which is really fascinating since it helps me to project the needs that each client may have.


Social Status

$29

per month

Social Status is one of the most comprehensive free Instagram analytics tools for tracking all your posts and Instagram Stories in one place. You can group accounts and report on aggregate performance if you admin multiple Instagram accounts, similar to SocialPilot.

Social Status enables custom report templates for agencies that need to create multiple report templates for clients. Automated reports can be exported easily in multiple formats, including CSV, PDF, PowerPoint, and Google Slides.

Moreover, if you have been running influencer marketing campaigns, then this tool will present you with influencer analytics, showcasing the results with much clarity.

Pros

  • Detailed Instagram metrics are available, including follower demographics.
  • Social Status also supports Facebook, Twitter, YouTube, and LinkedIn.
  • You can go for a free plan or opt for a free trial.

Geoff S

Quick to set up, easy to use, and a powerful Instagram analytics app for all our company social media accounts. We use it every week.

Cons

  • It is not an all-in-one tool as it lacks scheduling and management features.
  • Higher plans can be expensive.

Jacky C

It is a bit expensive but worth it. If you are looking for a white-label report feature, you have to subscribe to a quite expensive plan.


Sprout Social

$249

per user per month

Sprout Social is a tool for Instagram analytics that lets you track performance data for multiple Instagram accounts. It presents users with segregated data on organic and paid marketing on Instagram for your businesses.

You even get a report on your frequently used and best-performing hashtags. Along with this you can also see the results of your tagged content, both inbound and outbound with Sprout Social.

As you continue to work on your hashtag strategy, Sprout Social can eventually develop a new social strategy or a campaign for your social profile.

Pros

  • Users can track their competitors’ analytics better to set their marketing strategies on Instagram for the fututre.
  • Sprout Social can generate network-specific reports of your performance to gauge your performance online.

Alina P.

I absolutely love this! It’s important to know how our customers are reacting and interacting with our posts, so the analytics part of our social media posts is really necessary.

Cons

  • Sprout Social’s mobile application doesn’t include the analytics section.
  • With all the features provided, it often gets too complex to get any benefit out of them.
  • It is comparatively more expensive than the other tools for what it has to offer.

Verified Sprout Social user

Not being able to schedule Instagram accounts that aren’t business accounts without assigning the “publisher”. In addition, I wish I could schedule Instagram stories from Sprout. It can get expensive to be able to use more tools and have further access to capabilities. I dislike how expensive the program is.


HypeAuditor

Custom

Hypeauditor is one of the best Instagram analytics tools, mainly for influencer marketing. Powered by AI and having a library of 3 million Instagram profiles, this tool helps you find influencers for your campaign from social media channels, including Instagram.

You will be able to check the affinity of a particular influencer with your brand to form valuable and effective collaborations with them.

You can dive deep into influencer profiles to measure their engagement rates and how they perform compared to similar industry experts. You can track 28 different metrics including AQS (Audience quality score), and analyze an influencer`s real worth based on a scale of 1 to 100.

Other metrics include engagement rate, authentic engagement, follower reach, and more. This can be considered as an Instagram account analytics tool free of cost for starters.

Pros

  • It comes with an intuitive dashboard design.
  • Hypeauditor can monitor all aspects of your competitors’ Instagram influencer marketing campaigns.
  • You can do influencer research, shortlisting, and media plan creation.

Dimitri V.

Intuitive interface, neat design, and great support. Hypeauditor is listening to our requirements and is ready to integrate the features we’ve been asking for. At the moment, the platform is fully covering our workflows in influencer marketing.

Cons

  • No phone app is available.
  • Searching by categories is limited.
  • Offers no pdf report in the normal package.

Aminath J.

Cannot get a pdf report of influencer for normal package, and searching by catergories is too limited. No phone app which makes us limit the use of the app as we are on the move a lot and having access to hype auditor by an app will have lots of users using it more efficeintly and sharing reports in pdf file in one go where its more convenient and easy rather than taking 3 or 4 screen shots.


Iconosquare

$59

month for 1 user

Iconosquare is a single-window Instagram analytics tool that that allows you to monitor the people in and around your brand community, and track your Instagram Analytics. These analytics precisely show your content’s impressions, reach, and trends related to engagement.

This Instagram analytics app also includes hashtags and competitor tracking that keep marketers updated with social trends. It also comes with a 2-week trial complemented with free tools such as a full Instagram Audit.

Pros

  • Its Instagram Story analytics feature is considered crucial by its users.
  • Easy to use interface for all kinds of social media marketers.
  • It lists quite a few demographic details of the content.

Eirik V J

I love the simplicity and the impressive underlying data set and all the great analytics that they share. I also enjoy the fact that I can dig into the data as deeply as I want.

Cons

  • Users who want to post large photos have to resize them for Iconosquare.
  • Multiple breakups of categories and content can end up making you confused.
  • Email updates notification is received quite often, which hinders the user experience.

Devyn D

Some of the categorizations of features are a little confusing. The names of the categories are not necessarily user-friendly, but once you get the hang of it, it’s fine.


Hootsuite

$149

for 1 user

Hootsuite cover

Best for:

Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.

About Hootsuite

Hootsuite is a social media management tool with an analytics feature that lets you track the performance of your Instagram marketing efforts. It gives you a clear picture of how your Instagram posts, Stories, Reels, and even ads are performing with metrics like follower growth, likes, comments, saves, reach, and more.

You can gain insights into your audience demographics and their interests which will help you tailor your content to the people who matter the most.

You get best time to post recommendations, see your performance stacks up against your competitors, and get customizable reports that track your performance over time.

Pricing:

Hootsuite offers three pricing plans starting from Professional for $149/month for 1 user, Team starting at $399/month for 3 users and Enterprise plan with custom pricing.

Key Features:

  • Core metrics tracking: Track essential metrics like likes, follower growth, comments, saves, audience demographics, and reach to understand content performance.
  • Real-time monitoring: Stay updated with real-time data on how your latest posts are performing, allowing you to make adjustments in your strategy on the fly.
  • Customizable reporting: Generate reports that showcase progress over time and compare performance across campaigns.

Pros

  • Easy to navigate and user-friendly interface.
  • Crucial reports and analytics on the go.
  • Customize reports as per your needs.

Anafe A.

Hootsuite is very user-friendly and connects to various social media. All the reports/analytics that I need are available, and I can also customize the reports that I need. I can monitor the performance of all the agents and the messages that were handled.

Cons

  • Some users encounter bugs while using the tool.
  • Slow response from customer service.
  • Inconsistent interface.

Verfied User

Hootsuite has changed ever since the pandemic– and we have been experiencing a lot of bugs ever since they had challenges with their staff. Customer service is available with our package, but it usually takes a while for issues to be resolved. And to top it all off, Hootsuite now removes features that have been very helpful for us– such as streams for Amplify. They also keep changing their user interface, removing features that have been very useful for us.


Keyhole

$89

per user per month

Keyhole breaks the norm of past performance analysis with its power to analyze real-time data. It provides social media listening capabilities, above and beyond one’s own brand, providing a complete perception of the industry trends.

As an Instagram analytics tool, Keyhole also addresses which of your internal trends are providing value to the social community to work better. It also helps you create a feed to track your competitors’ Instagram accounts to see what’s working for them and vice versa.

Pros

  • Keyhole tracks web mentions to let you know what other people are talking about.
  • It has built-in campaign performance predictions.

Maria S

I like that I can track outside web mentions of what other people are saying about my company, as well as the ability to find influencers based on who is already talking about our company. But there are limitations on the number of hashtags you can use even when you pay the monthly fee.

Cons

  • The paid version of this Instagram analytics app is quite different from the free trial version.
  • If you miss out on putting trackers in place from the start, it can be difficult to set them up later.

Jon R

If you don’t remember to put your trackers in place at the beginning of your campaign, then it can be a little challenging to get the analytics data prior to them being added.


Emplifi

Emplifi, previously known as Socialbaker is recognized for its free Instagram analytics reports with its Instagram Quadrant report tool. You can create personalized dashboards and view reach, impressions, top posts, most used hashtags, and tagged accounts.

The custom user interface of Emplifi is recommended for top-level insights and Instagram analysis. It also lets you connect profiles from different platforms like Youtube, Facebook, and Twitter.

Pros

  • It offers a free Instagram analytics tool to all users.
  • The UI of customized dashboards is easy to navigate and simple to use.

Leslie H

It has a very clean user interface with easy-to-use data. It has a lot of additional features, like influencer database and search engine, also content search, which is good for the UGCs and advertisement analysis.

Cons

  • While there are a lot of areas to look at, the time period is fairly restricted with the free version. You have to switch to the paid version.
  • The analysis reports by Emplify aren’t massively in-depth and are expensive in comparison to the market.

Maria C

I don’t like its price, I consider it a bit high. There are no video posts on Instagram through the use of this tool, it is a notable disadvantage for anyone who works on that platform.


Crowdfire

$9.99

per month

If you are looking for a tool to measure, understand your ROI, and automate your reporting process, Crowdfire can be a great option. It lets you take a closer watch on what’s happening on your Instagram profile.

You can dig deeper into each of your posts to check Instagram reach, track how each post performed and accordingly refine your marketing strategies. Getting all this data in a pdf and PPT format for reporting is another ability of Crowdfire.

Pros

  • The tool automates your reporting process to generate presentable and comprehensive reports.
  • Track who followed and unfollowed you.
  • Apart from Instagram, you can also integrate it with other social media accounts.

Nawell W.

Posting and scheduling are quite easy using crowdfire application. It is easy to track people who have followed/unfollowed, and it gives us relevant suggestions for people to follow. I like how it automatically creates a post whenever we post a product in our Shopify store. Crowdfire also supports all major social media networks.

Cons

  • Hard to link accounts.
  • The tool sometimes freezes and displays connection errors.

Morgan S.

Despite using the app for years, the app consistently glitches and I have to refresh the pages multiple times after getting connection errors.


Sendible

$29

per month

Sendible is an Instagram analysis tool that supports a range of social media networks apart from Instagram like Facebook, LinkedIn, Pinterest, and Twitter. The platform has integrated Google analytics to show users exactly what their social media marketing is contributing to their website traffic. Sendible lets you tailor each analytical report to reflect unique brands of different clients.

Sendible tracks vital Instagram analytics metrics such as reach, impression, likes, comments, demographics, and audience growth.

Pros

  • Sendible has a customizable reporting feature, which comes in handy when managing multiple clients.
  • You can use the best times to post given by Sendible’s analysis of follower activity trends to achieve greater reach.

Katie S

I enjoy that I am able to view metrics from each website I am able to post on through Sendible, including Google analytics. It is also very easy to make a post and schedule it if you need to.

Cons

  • The platform is clunky and difficult to grasp.
  • Users complain of the platform’s slow loading and frequent crashes.

Victor W.

The Instagram post is automatically cropping it to square, and we have to go in and adjust to the original perspective. If I’m uploading the photo, I’ve got it sized how I want it. I am having issues with the mobile app (Sendible) for iOS on my iPad and iPhone. As soon as I log in, the app crashes. I’ve tried reinstalling, rebooting, hard reset, still the same issue.


Instagram Insights

Free

Best for:

Small businesses and freelancers.

About Instagram Insights<

Finally, there is Instagram Insights, a native Instagram tool for all business profiles. Once you convert your personal account into a business account, you can access metrics like engagement, reach, top posts, impressions, and more. You also get actionable insights like follower demographics, male/female percentage, age groups, and location for your profile posts, Stories, and even Reels.

Likewise, it lets you track follower growth over time, including new followers and unfollows. You can also track website clicks to understand how well your Instagram presence drives traffic to your website.

Pricing:

This is a native feature Instagram offers for Free.

Key Features:

  • Audience Demographics: Uncover who your audience really is. Learn about their age group, gender, and location to ensure that your content resonates with the right people.
  • Content Performance Tracking: Track how well your posts are doing! Expand on metrics like impressions, reach, engagement (likes, comments, shares), and saves.
  • Follower Growth Tracking: Monitor how your follower base is growing. Discover new followers and unfollows over time to measure your overall account health.

Pros

  • Built directly into the Instagram app without any charge.
  • Provides metrics for content, profile, engagement, and more.
  • Get demographics data, and optimal posting times.

Cons

  • This native feature offers surface-level insights.
  • Only business and creator accounts can access this feature.

Key Instagram Metrics You Need to Know About

After going thorugh some of the best Instagram analytics tools, let’s familiarize you with some of the Instagram metrics natively found on the platform:

  • Accounts reached: The number of unique accounts that have seen your content, at least once, including in ads. Content includes posts, stories, reels, videos and live videos. This metric is segregated into follower and non-follower accounts.
  • Accounts engaged: The number of accounts that have interacted with your content, including in ads. Interactions can include actions such as likes, saves, comments, shares or replies.
  • Post interactions: The number of likes, saves, comments and shares on your posts minus the number of unlikes, unsaves and deleted comments. You can see the interactions on all kinds of content separately including Posts, Story, Reels, live videos and videos.
  • Profile activity: These insights measure the number of actions people take when they engage with your profile. These include profile visits, external link taps, business address taps, call email and text button taps.
  • Follower growth rate:  This indicates the increase in the number of your followers in the selected time.
  • Follower demographics: These are a group of metrics giving you an idea of the sections of audience who are among your followers. This includes categories like top locations, age range, and gender.
  • Most active times: Average times your followers are on Instagram. This is further segregated into hours of a day and days in a week.
  • Content Insights: This category of metrics is available for each post, giving a snapshot of the audience’s reception. These include data regarding the reach, engagement, and profile activity leading from this particular post.

Now for video content,

  • Plays: The number of times a Reel started playing after appearing on the screen.
  • Watch time: The total amount of time the audience played the Reel.
  • Average watch time: This is calculated by dividing the total watch time by the number of plays.
  • Average percentage watched: This metric shows how much of your content was watched on average during every play.

Which of the Top Instagram Analytics Tools Are You Going to Choose?

Instagram regularly updates its platform with new features. In this scenario, you have to know what’s working and what needs to be changed.

Keeping up with all the engagement metrics on your posts, the performance of your hashtags, and the trends in your Instagram audience is fundamental to your success on the platform.

Hence it is an imperative for all types of businesses to have Instagram analytics tools in their arsenal to keep track of their progress and see if their presence is threatened or thriving.

Your choice of Instagram analytics tools may vary depending on your industry. While some people combine free Instagram analytics tools with premium ones, using a multi-purpose tool like SocialPilot is highly recommended.

Wait no more and unlock the potential of controlling everything from one dashboard with a 14-day free trial.

Frequently Asked Questions

Are there any free Instagram analytics tools?

SocialPilot is among the free Instagram analytics tools. You can use SocialPilot to analyze your Instagram account with a free 14-day trial, no credit card required.

What are the best Instagram analytics tools?

Some of the best Instagram analytics tools are:

  1. SocialPilot
  2. Social Status
  3. Sprout Social
  4. Union Metrics
  5. Icono Square
  6. Squarelovin
  7. Keyhole
  8. Emplifi
  9. Crowdfire
  10. Sendible
  11. Rival IQ

Which Instagram analytics tool lets you post to Instagram directly?

SocialPilot is one such Instagram analytics tool that helps you to schedule and directly publish posts to Instagram. It also analyzes your Instagram campaigns thoroughly at an affordable price of $25.5/month.

How do I get Instagram analytics?

You can access analytics from the Insights tab in your Instagram business account. You can find out the number of accounts you reached and the content interaction you had in an interval. But if you are looking for deeper insights, opt for Instagram analytics tools like SocialPilot.

What do Instagram analytics tell you?

Instagram analytics reveals if your content strategy is actually working. You get to know what type of content goes down well with your audience and fetches you more website visits. You can dig in detailed demographics to find more about your followers. In short, Instagram analytics summarizes your performance on the platform.

Does Instagram analytics show who views your profile?

No, Instagram analytics doesn’t show who views your profile. It only shows the number of visits your profile got over a period for easy comparison. It is beneficial to gauge if your recently-launched ad campaign or a content experiment is bringing you more visibility or not.

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Jimit Bagadiya

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