Just a few years ago, running a social media campaign felt like guesswork. You were creating posts, juggling calendars, pinning hopes on good timing, all while trying to make sense of engagement numbers that never quite made sense.
Fast-forward to today, a lot of things have changed for the better, and all the credit goes to the use of AI in social media marketing. Now we can’t imagine not using these tools in our workflow.
They can generate scroll‑stopping visuals, co-write captions in your brand voice, and predict audience sentiments, something that would take hours manually. 38% marketers report efficiency as the biggest gain from using generative AI in social media marketing.
But not every AI tool is built the same. You need to pick the right ones, or you will end up in a loop of prompting and never getting anything good.
So, we tested the best ones out there and segregated them into different categories:
- Best AI tools for Social Media Content Creation
- Best AI tools for All-in-One Social Media Management
- Best AI tools for Social Media Listening and Analytics
- Best AI tools for Social media influencer Marketing
- Best Social Media Tools for Social Media Advertising
What are Social Media AI Tools, and How Can They Be Used?
Social media AI tools are software applications that use artificial intelligence to perform social media marketing tasks, such as crafting content, analyzing user behavior, finding patterns in social media analytics, suggesting the best posting times, and utilizing AI functionalities in the scheduling workflow to make your social media marketing more efficient and smarter.
So, basically, they either help you create something new from scratch or enhance your existing automation process to make things more efficient.
Marketers are using them for various reasons, such as:
- Content Generation: Content creation has never been easier. AI tools help marketers brainstorm post ideas, draft captions, generate images or videos, and even fine-tune the tone so everything stays on-brand.
- Content Distribution: Instead of guessing, marketers rely on AI to suggest the best posting times, auto-schedule posts, and ensure content lands when the audience is most active.
- Storytelling & Personalization: AI works great in adapting content for different audience segments and personalizing based on brand guidelines. This makes messaging more relatable and engaging.
- Trendspotting: AI has made listening and monitoring advanced. The tools can be used to monitor conversations, hashtags, and cultural shifts to jump on trends before they peak.
- Analytics & Insights: AI makes it easier to make sense of your engagement numbers. It tells you what type of content drives engagement, predicts audience behavior, and identifies patterns that inform future campaigns.
- Community Management: Many marketers use AI-driven chatbots or smart replies to handle FAQs and engage audiences faster.
Different Types of AI Social Media Tools
Every tool is rushing to win the AI race, packing in as many AI features as possible. But the truth is, some tools excel in one area while others shine in another.
Chances are, you don’t actually need an all-in-one solution. You just need the right AI tool to handle a specific part of your social media marketing.
That’s why we’ve broken things down into categories and picked the best tools in each, so you can find exactly what works for you.
Best AI tools for Social Media Content Creation
Creating content is the most demanding part of social media marketing, and thankfully, generative AI tools have done wonders in making things easier on this front. Whether it’s text, images, or videos, there’s a social media content creation tool powered with AI for every need.
Best Tools for Social Media Writing
For the best results, you can use caption generation tools like Jasper to write engaging, personalized captions. However, captions aren’t the only type of writing you’ll need to do. When it comes to crafting copy or video scripts, ChatGPT is a better option than many others and can be considered one of the best AI writing tools as well.
- ChatGPT: Generates high-quality, engaging copy, including captions, video scripts, and carousel copies. Great for brainstorming and fine-tuning content ideas.
- Jasper: Jasper excels at crafting personalized marketing copy, blog posts, social media captions, and more.
Best Tool for Image Generation
While ChatGPT does a preliminary job when it comes to image generation, there are other paid tools like Shutterstock AI and Nanobanana that create fine-quality images.
- Shutterstock AI: The tool generates high-quality, license-ready visuals in dimensions that are perfect for social media posts.
- Nano Banana: Known for producing unique, high-resolution images tailored to various creative needs, NanoBanana elevates your content with exceptional visual quality.
Best Tool for Video and Carousel Generation
Video and carousels are some of the most engaging formats on social media, but creating them can take a lot of time. AI tools like Invideo and Canva now make this process quick and easy.
- Invideo: The tools provide AI-powered video creation, editing, and correction features in minutes with templates designed for social media platforms.
- Canva: Canva is already a go-to tool for all verticals of marketers. Its latest AI capabilities help automate the creation of stunning carousels in minutes.
Best AI tools for All-in-one Social Media Scheduling and Management
Opting for all-in-one social media management tools that have AI-powered functionalities is a wise option. SocialPilot and Hootsuite infuse most aspects of social media management with advanced AI capabilities, from content creation, scheduling, inbox responding, to analytics.
- SocialPilot: An all-encompassing social media management tool that offers AI-powered captioning, scheduling, and automated reporting.
- Hootsuite: A classic all-in-one platform enhanced with AI insights, social listening, and automated reporting.
Best AI tools for Social Media Listening and Analytics
The use of AI in tracking brand mentions, analyzing sentiment, and gaining deeper insights into customer behavior has significantly impacted the decision-making for marketers. Emplifi and Brandwatch are some of the best AI listening tools. HypeAuditor infuses AI capabilities for influencer analytics and audience authenticity checks.
- Emplifi: Combines social publishing, analytics, and customer engagement with AI-driven recommendations to help you optimize your social media strategy in real-time.
- Brandwatch: A powerful AI-driven listening and analytics tool, Brandwatch offers comprehensive consumer insights and helps track brand mentions across social platforms.
Best AI tools for Social Media Influencer Marketing
Promoting beyond your social media profiles has become mandatory for reaching your target audience. HypeAuditor and GRIN make this process incredibly efficient, helping brands create and optimize ads and influencer campaigns quickly while ensuring they resonate with their audience.
- HypeAuditor: Specializes in influencer analytics and audience authenticity checks. It uses AI to ensure your collaborations are genuine and effective.
- GRIN: AI-driven platform that helps brands discover, manage, and track the performance of influencers
Best Social Media Tools for Social Media Advertising
Organic marketing can get you so far. To scale effectively, you need to allocate a budget for paid marketing, and while doing so, you shouldn’t miss out on social media ads tools with AI capabilities, like Madgicx and Omneky.
- Madgicx: The tools use AI to enable you to create high-performing ads and scale campaigns effortlessly across various platforms.
How do we analyze and select these tools?
This list of the best AI tools for social media has been crafted through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, AI capabilities, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, content production, visualization, analytics, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.
 SocialPilot |
 Hootsuite |
 Brandwatch |
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| Pricing | $30/month | $99/month | Custom |
| Best for | Agencies & Small Businesses | Professionals, Brands, Big Businesses, and Enterprises | Large Agencies & Enterprises |
| Social Profiles | 7 | 10 | 5 |
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| Calendar View | Easy to navigate |
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| Bulk Scheduling | 500 posts |
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| Hashtag Generator | Aligned with captions |
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| Content Approval Workflows | Quick and Easy |
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| Social Inbox | Unified Inbox |
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| Priority Customer Support | Chat, email, call, and social media |
Chat, email, call, and social media |
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| Try for Free | Learn More | Learn More | |
Best AI tools for All-in-one Social Media Scheduling and Management
Best for:
Rating:
4.5/5 (G2) & 4.4/5 (Capterra)
Apps:
Web version, Android and iOS apps, Chrome, Firefox, and Edge web extensions
Supported social media networks:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Instagram Threads
Key Features of SocialPilot:
- AI Pilot for caption generation: AI Pilot leverages GPT-powered technology to automatically generate creative and engaging captions tailored to your brand’s tone and target audience.
- AI GPT scheduler: Integration of SocialPilot and ChatGPT so that you can directly schedule posts from your ChatGPT dashboard with a single prompt.
- Platform-specific post templates: You get platform-specific built-in templates to create captions based on the nature of a particular network.
- AI suggested timings: Utilize AI to determine optimal posting times, enhancing reach and engagement without manual intervention.
- AI-generated replies: Reply back to your followers in comments and DMs with the help of AI.
- Hashtag generator: Suggests the most relevant and trending hashtags for your posts to expand your reach and increase engagement.
Strengths
- Minimal Learning Curve: The platform is intuitive and simple to navigate.
- AI-powered Caption Generation: Powerful AI to automatically generate engaging and relevant captions tailored to your brand’s voice and audience.
- Multi-platform Scheduling: Seamlessly craft and schedule posts for all social media platforms in seconds.
- Bulk Posting: Effortlessly upload and schedule multiple posts at once.
Alex B.
We’ve used many other scheduling platforms before and this is by far the best. The AI writer for captions make content scheduling a breeze, the ease of use make it simple yet sophisticated and they are always adapting and creating new features. It’s the worth the money.
Areas to Improve
- Lacks Image Generation: Users want to see more AI features related to handling images.
- Minimal AI Analytics Support: The platform lacks AI-driven insights beyond optimal posting times.
Dawn K.
Posts that have images that error out. too many of them. Need more AI on the images.
About SocialPilot:
SocialPilot is a robust AI-powered social media management tool that simplifies scheduling and automating posts across various platforms. Its built-in AI assistant, AI Pilot, helps generate engaging captions and hashtags based on your brand tone.
The same capabilities expand to its social media inbox where you can use the generative power of AI to reply to comments, DMs, and reviews.
What’s the Standout Feature of SocialPilot:
SocialPilot’s AI GPT Scheduler is a standout feature. You just have to describe your campaign goal in a few words, and it generates an entire week’s worth of posts – complete with copy, visuals, hashtags, and publishing times tailored to the platform. You can then provide a prompt to schedule the posts at the best times, and it will handle the rest. Additionally, you can view all incoming and pending approval posts without switching tabs. It’s a massive time-saver for busy marketers and agencies.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required, and you can cancel at any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$42.50/mo$50
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$25.50/mo$30
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Best For:
Ratings:
4.2/ 5 (G2), & 4.4/ 5 (Capterra)
Apps:
Web, iOS, and Android
Supported social media networks:
Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile
About Hootsuite:
Hootsuite is a comprehensive social media management platform that integrates advanced AI capabilities to streamline content creation, scheduling, and engagement. With tools like OwlyGPT and OwlyWriter AI, Hootsuite empowers businesses to manage their social media presence more efficiently and effectively.
Key Features:
- OwlyGPT: Real-time AI assistant analyzing current social conversations to provide fresh insights and strategies.
- Owly AI Writer: Instantly generates captions, post ideas, and hashtags inside the tool.
- AI-Powered Smart Replies: Suggests contextual replies to social media comments, mentions, and messages.
- AI-based post timing suggestion: Analyzes top-performing posts to suggest optimal posting times
Strengths
- Multi-platform Support: Excellent for managing multiple social accounts in one place.
- AI Copy Generation: Powerful AI-driven scheduling and writing tools.
- Visual Calendar: Visually intuitive calendar makes planning easy and intuitive.
- Team Workflows and Approvals: Collaborate with team members effortlessly, with built-in approval workflows and real-time feedback.
Verified User
Hootsuite does an incredible job. The calendar feature and scheduling tools are great and perfect for both beginners and advanced users. The analytics are detailed, in depth, and provide great insights for us. The customer service with our account rep is flawless and he is always looking for ways to help us out. We use Hootsuite every single day and love it.
Areas to Improve
- Learning Curve: Some features may feel complex for beginners and might require time and effort to fully understand and utilize the platform.
- High Cost: Higher pricing may not suit smaller businesses.
- Occasional Bugs: Users have reported occasional bugs when publishing directly from mobile.
Verified User
Deliverability issues make scheduling and publishing questionable. Additionally, analytics are not always accurate.
What’s the Standout Feature of Hootsuite:
The standout feature of Hootsuite is its OwlyGPT AI assistant. It analyzes real-time social conversations, providing businesses with up-to-date insights and strategies. This ensures that your content and engagement strategies are always relevant and timely to give your brand a competitive edge.
Pricing:
Best AI tools for Social Media Content Creation
Best For:
Ratings:
4.7/5 (G2) & 4.5/5 (Capterra)
Apps:
Web version, Android, and iOS
About ChatGPT:
ChatGPT has truly been a game-changer for content creation. I mean, it practically started the age of generative AI.
Think of it as a creative assistant that never runs out of ideas. Whether you’re writing a fun Instagram caption, LinkedIn article, or Twitter update, ChatGPT adapts to the tone perfectly. It excels at brainstorming content ideas, making it easy to stay fresh and engaging for campaigns or day-to-day posts.
Key Features:
- Content ideas and inspiration: Helps brainstorm creative and fresh content ideas by analyzing trends and generating engaging topics.
- Content generation: Automatically generates high-quality posts tailored to different social media platforms.
- Generate social media marketing plans: Assist in brainstorming comprehensive, tailored social media marketing strategies.
- Tone and style customization: Adapts to your brand’s voice and lets you customize the tone and style of content.
- Hashtag suggestions: Suggests relevant and trending hashtags to increase engagement and visibility.
- A/B testing ideas: Easily create content for A/B testing to determine which performs best.
- Content repurposing: Assists in repurposing existing content into new content for social media promotions.
Strengths
- Brainstorm Campaigns: Generate detailed and creative marketing campaign concepts from targeting strategies to content themes.
- Caption Generation: Generate creative and captivating post ideas that resonate with your target audience.
Simon R.
I appreciate the sheer level of information that Chatgpt is able to provide. This has been most valuable when generating marketing contents.
In my department, we have leveraged the above capability of Chatgpt as the groundwork for most of our marketing contents. Basically, we provide Chatgpt with the guideline to generate the content , while we modify and develope the content generated by Chatgpt to meet our taste.
Areas to Improve
- Requires Precise Prompting: It needs precise prompts to generate content.
- Occasional Errors: Makes grammatical mistakes and sometimes gives invalid information that needs to be verified.
Verified User in Legal Services
It’s very glitchy and makes a lot of mistakes. For example, it will tell me I’m missing something grammatically that is already there, or will give misinformation about a certain topic. This program should NOT be used to replace an actual person (such as a marketer). It is very clear when ChatGPT is being used solely. Real people are needed to verify validity, make the message sound less “formal,” and provide the right context for your target audience. I’d recommend using this as an additional resource, not a crutch.
What’s the Standout Feature of ChatGPT:
One standout feature of ChatGPT when it comes to social media uses is the ability to generate highly personalized captions for all social media platforms. At the same time, you need to know that ChatGPT is as good as the prompts you give it. But its overall versatility in text generation makes it an indispensable tool for maintaining a consistent and engaging social media presence.
Pricing:
Best For:
Star Rating:
4.7 on G2 and 4.8 on Capterra
Apps:
Web Version only
About Jasper:
Tailored specifically for marketers, Jasper offers a powerful AI suite of tools that streamline content creation, enhance brand consistency, and enable you to execute your social media campaigns more efficiently.
You can easily generate engaging captions and repurpose long-form written content into short-form social media posts or even video scripts at scale. Tons of integrations and great scalability make it a perfect AI content creation tool.
Key Features:
- Brand Voice: Add your brand voice in Jasper to create content that reflects your brand’s tone and style, maintaining consistency across all content.
- Content Remix: Repurpose existing content into new formats, such as turning blog posts into social media posts or video scripts.
- Jasper Art: Generate high-quality visuals, remove or replace backgrounds, uncrop images, and more to make your social media posts visually stunning.
- Team Collaboration: Collaborate with team members in real-time to ensure alignment and efficiency in content creation.
Strengths
- Easy Learning Curve: Quick to learn and easy to navigate.
- User-friendly Interface and Multi-language Support: An intuitive interface that supports multiple languages, ensuring a seamless experience for diverse users.
- Brand Voice Consistency: Effectively adapts to your brand’s voice and does a great job at maintaining it in generated content.
- Integrations: Numerous integrations like AI Art Generator, Zapier, etc.
Ana C. Marketer
Jasper is a simple, game-changing tool that has helped streamline our content creation process. It consistently delivers first drafts that align perfectly with our tone of voice, saving us both time and effort. It feels like having an extra teammate who truly understands your brand. It was really easy to implement and integrate to our tool stack too. My team members and I started using almost daily once we got started.
Areas to Improve
- High Pricing: The platform’s cost structure may be challenging for small businesses with limited budgets.
- Complex Prompt Struggles: Struggle in generating quality content when given complex prompts.
Verified User in Marketing and Advertising
Compared to the versatility of Gemini and GPT-4, Jasper.ai’s capabilities felt limited. It struggled with complex prompts and often produced irrelevant or nonsensical responses. The lack of customization options further hindered my ability to tailor the output to our specific needs.
What’s the Standout Feature of Jasper:
The standout feature of Jasper is its Brand Voice technology, which enables businesses to train the AI on their unique tone and style. This ensures that all generated content aligns with the brand’s identity, maintaining consistency across various marketing channels.
Pricing:
Best For:
Rating:
4.5/5 (G2) & 4.6/5 (Capterra)
Apps:
Web-version, Android, and iOS
Supported social media networks:
Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, and Pinterest
About InVideo:
InVideo AI transforms text prompts into engaging videos, complete with scripts, visuals, voiceovers, and music. This tool is particularly beneficial for creating content for platforms like Instagram, TikTok, Facebook, and YouTube Shorts.
Platform’s extensive library of customizable templates to be a huge time-saver. Whether you’re looking to create promotional videos, social media content, or educational videos, InVideo offers a range of pre-designed templates that let you tailor your videos to your brand style.
Key Features:
- Text-to Video generator: Transform written content into engaging videos with AI-generated scripts and visuals.
- AI video editor: Automatically apply transitions, effects, and edit parts to enhance pacing of the video.
- AI product Video Generator: AI writes the script, designs scenes, creates product photos, voiceovers, subtitles, and SFX, delivering a complete video.
- Pre-made templates: It has a wide range of customizable templates tailored for various social media platforms.
- AI Video Translator: Cater to your global audience by easily translating the audio to other languages like French, Spanish, German, Hindi and several more.
Strengths
- Pre-made templates: Readymade templates that make creating videos seamless.
- Low learning Curve: Easy-to-use dashboard with a minimal learning curve.
- Extensive Graphic Library: Comprehensive list of graphics assets and background sounds.
Marinos M.
Invideo is just INCREADIBLE BY FAR! I recently decided to start a creating viral content for social media. To most of the tools you need to give them prompts to create “a” scene, and then another and then another. Then put them all together to have your final video. With Invideo, I literally threw in my script and it created the ENTIRE video, include V/O, graphics, music, sound effects, AI content and stock content and it was just spot on!
Areas to Improve
- Limited Editing Options: There are fewer video editing options compared to full-scale editing software.
- Requires Precise Prompts: Needs clear and specific prompts to generate accurate video content.
Standout Feature of InVideo:
The standout feature of InVideo AI is its ability to convert text prompts into fully edited videos within minutes. Users can input a brief description or script, and the AI generates a complete video, including scenes, transitions, voiceovers, and background music.
Pricing:
Best AI tools for Social Media Listening and Analytics
Best For:
Ratings:
4.3/5 (G2) & 4.2/5 (Capterra)
Apps:
Web, Android, and iOS
Supported social media networks:
Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Snapchat, and Google My Business
About Emplifi:
Emplifi’s AI social listening tool goes beyond brand mentions, helping teams spot emerging trends, track sentiment, and identify rising conversations across channels. This allows brands to anticipate what comes next, rather than always having to be reactive, whether the conversation is positive or negative.
It also has AI-powered smart routing, which directs inquiries to the appropriate team members based on their expertise helps speed up response times and improve customer satisfaction.
Key Features:
- AI-Powered Sentiment Analysis: Utilizes NLP to detect consumer sentiment on social posts and trending topics.
- AI-Powered Summarization: Generates quick overviews of recurring themes in conversations, posts, and mentions, and trends for faster decision-making.
- AI-powered customer care: Quickly summarizes customer care cases and topics and automatically creates notes for each customer inquiry.
Strengths
- Customer Support Dashboard: A centralized platform for managing support queries and customer interactions.
- Customer Support: The support teams take feedback seriously and take inputs for platform development.
Verified User
The customer service is the best part of Emplifi. We are always notified of upcoming changes, our feedback is taken into consideration for new features, and we have a team of experts at the ready, willing to help us make the most out of the tool. Whether it’s a simple user setting question or building analytics dashboards, we’re supported in a way no other tool could offer.
Areas to Improve
- Complex Reporting: Reporting tools can be difficult to navigate and understand.
- Hard onboarding: The onboarding experience can be overwhelming for new users.
- Inconsistent Support: The support team’s response and quality of assistance can vary.
Verified User
Their reporting is convoluted and confusing. Getting correct numbers on reports takes multiple check-ins with my success manager. The onboarding process didn’t make my team feel prepared, and we’re having to do a lot of extra work to get things up and running. The sales agents that brought us on promised us a lot that the platform isn’t actually capable of. When we ask questions about it, we aren’t given straight answers. I wish the sales team and our success managers would be honest about what is possible on the platform instead of showing us incomplete workarounds to our questions.
Standout Feature of Emplifi:
Emplifi ‘s AI-powered social listening and analytics tools utilize advanced natural language processing to detect consumer sentiment on social posts and trending topics to keep marketers abreast with the constantly evolving news around their industry.
Pricing:
Best For:
Ratings:
4.4/5 (G2) & 4.2/5 (Capterra)
Apps:
Web version
Supported social media networks:
X/Twitter, Facebook, Instagram, YouTube, Reddit, LinkedIn, TikTok, Blogs and News websites, Tumblr, and Forums
About Brandwatch:
Brandwatch is a leading AI-powered social media listening and analytics platform that helps brands track conversations, monitor trends, and uncover actionable insights. Its AI engine, Iris AI, enables marketers to go beyond basic metrics and understand the sentiment, intent, and emerging patterns within millions of online conversations. This empowers businesses to make smarter, data-driven decisions quickly.
Key Features:
- AI-Powered Sentiment Analysis: Leverage the power of AI to understand nuanced emotions and opinions from online mentions.
- Trend Detection & Prediction: Understand emerging trends and anticipate shifts in consumer behavior to empower your strategy.
- Iris AI Summarization: Quickly summarize extensive data sets into actionable insights for fast decision-making.
- Audience Segmentation: AI identifies and segments audiences based on behavior and interests.
- Iris Content Insights: Instantly get automated summaries of themes and topics around which your competitors are posting.
- Multi-Platform Monitoring: Track conversations across social media, blogs, forums, and news sites.
Strengths
- Social Media Listening Tool: Easy to track social media conversations and trends without the need for complex setup or technical expertise.
- Query Builder: Simple to use query builder to create and refine search queries and track relevant keywords and mentions.
- Training resources: Has a variety of training materials, including tutorials and guides.
- Multiple Dashboard Templates: Variety of pre-designed dashboard templates to easily organize and visualize data.
Verified User
Few competitors can beat Brandwatch when it comes to being an easy-to-use social listening tool. Its query builder is clean and simple, as are the Brandwatch Academy resources which teach junior colleagues how to use it. The Quick Search function rivals Google Trends in being a ‘pick up and play’ insight finder. The dashboard templates, equally, are great for both seasoned pros and novice users.
Areas to Improve
- Technical Glitches: Some users experience slow page loading and occasional technical issues that disrupt the user experience.
- Frequent Manual Refreshing: Requires refreshing to properly search for brand mentions and keywords which can be inconvenient.
- Limited Search Filters: There is a lack of advanced filters to refine and narrow down keyword searches.
Sarah K.
TikTok hasn’t been implemented into the platform. It takes a long time to load, the page is glitchy when I’m searching for my brand and keywords, I have to refresh constantly. I wish there were more filters when searching for key words. It doesn’t pick up which sentiment is neutral vs negative very well. When categorizing sentiment I have to click through each one instead of being able to click multiple for some reason.
Standout Feature of Brandwatch:
Brandwatch’s standout feature is its AI-powered sentiment analysis, which goes far beyond simple positive, negative, or neutral labels. Using advanced natural language processing, the AI understands context, nuance, and emotion in conversations at scale.
Pricing:
Best AI tools for Social media influencer Marketing
Best For:
Ratings:
4.6/5 (G2) & 4.8/5 (Capterra)
Apps:
Web, and Chrome extension
Supported social media networks:
Instagram, TikTok, X/Twitter, Twitch and YouTube
About HypeAuditor:
HypeAuditor is an AI-powered platform designed to help brands and marketers navigate the influencer marketing landscape. Its AI capabilities make it easier to discover authentic influencers, understand their audiences, and predict campaign outcomes.
From uncovering engagement authenticity to audience demographics and sentiment analysis, HypeAuditor automates data-driven insights that would otherwise take hours to compile manually.
Key Features:
- AI-Assisted Influencer Report Creation: Automates the generation of detailed influencer reports consisting of their demographic, audience sentiment, and many more important metrics.
- AI Authenticity Checker: Utilizes machine learning algorithms to detect fraudulent activities, such as fake followers and engagement manipulation.
- Estimated Prices: Predict potential collaboration costs based on an influencer’s reach and engagement metrics.
- AI-Driven Influencer Discovery: Leverages AI to identify and recommend influencers who align with the brand’s objectives and target audience.
- Influencer Lookalike Tool: Finds influencers with similar audience profiles and engagement patterns to scale your campaigns.
- AI-Enhanced Media Plans: Utilizes predictive analytics to forecast key performance indicators like ROI and engagement metrics, assisting in the creation of data-backed media strategies.
Strengths
- Influencer Discovery: Easier to find new influencers based on niches or regions.
- Track Competitor Partnerships: Easily identify which influencers your competitors are collaborating with and get insights into their strategies.
Mercedes A.
The Discovery is usually very helpful when looking for new influencers about specific topics or regions we don’t know a lot about. Also, it’s very useful to be able to check with influencers the competition is working with.
Areas to Improve
- High Pricing: The platform’s pricing may be considered expensive for smaller businesses or those with limited budgets.
- Occasional Inaccuracy: Some users have raised concerns about the accuracy and consistency of the platform’s metrics.
- No PDF Reports: You don’t get a PDF report of influencers for normal packages.
- Limited Search Filters: The category search feature is somewhat limited in terms of filtering options.
Verified User in Marketing and Advertising
The metrics are repetitive and not very accurate, charges are way too high.
Standout Feature of HypeAuditor:
HypeAuditor’s AI generates comprehensive influencer reports instantly, analyzing audience quality, engagement patterns, estimated prices, sentiment, and brand safety. This feature enables marketers to quickly assess influencer suitability and make more informed partnership decisions without spending days manually compiling data.
Pricing:
Best For:
Ratings:
4.5 on G2 and 4.7 on Capterra
Apps:
Website and Chrome extension
Supported Social Media Platforms:
Instagram, YouTube, TikTok, and Pinterest
About GRIN:
GRIN is an AI-powered influencer marketing and management platform designed to help brands build and scale direct relationships with creators. Its agentic AI, Gia, is great at handling influencer discovery and management work.
The tool focuses on campaign-based collaborations and enables brands to manage long-term partnerships and integrate influencer marketing seamlessly into their overall marketing strategy.
Key Features:
- AI-Powered Creator Discovery: Leverage AI to filter from millions of creators across Instagram, TikTok, and YouTube by demographics, performance metrics, and more to find the right fit.
- Content Tracking and Amplification: Effectively utilize AI to track, extract, and amplify content created by influencers stored within GRIN.
- Performance Analytics: Utilize AI to measure the success of influencer campaigns or quickly spot the underperforming posts to change things on the fly.
- Product Delivery Tracking: AI utilizes GRIN’s sync with your online store and automatically checks the real-time tracking of product deliveries to influencers.
Strengths
- Influencer Content Tracking: Efficiently manages and tracks influencer-generated content across social platforms.
- Relationship Management: Excellent at managing relationships with influencers and streamlining communications.
- Influencer Management: Handles influencer discovery, outreach, contracts, and payments all in one platform efficiently.
Amanda B., Influencer Marketing Manager
I’ve tested various platforms and love that GRIN is intuitive and easy to jump into. Using GRIN for community building, tracking, and paying out creators is a must if you want to scale – it’s been a time-saver. I’m excited to see further updates and optimizations.
Areas to Improve
- High Pricing: The platform is relatively pricey for smaller brands or teams.
- Report Customization: Limited reporting customization makes deep analytics a bit tricky.
- Contract Management: Challenges in contract management with users struggling to cancel or modify agreements.
Mohit M., CEO, Montserrat New York
Grin used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver what’s needed from an influencer platform. I wish they ended our contract when we asked them to, now it’s just a waste of money on our end.
Standout Feature of GRIN:
GRIN’s standout feature is its inbuilt AI, Gia. It’s seamlessly integrated across multiple features of the platform, but what really stands out is its role in influencer discovery. You simply provide a prompt describing the kind of influencer you’re looking for, and Gia handles the entire discovery process for you.
Pricing:
Best Social Media Tools for Social Media Advertising
Best For:
Ratings:
4.6 on G2 and 4.4 on Capterra
Apps:
Website only
Supported Social Media Platforms:
Facebook, Instagram, and TikTok
About Madgicx:
Madgicx is an AI-powered social media advertising platform designed to help brands automate, optimize, and scale their Facebook and Instagram ad campaigns. The platform leverages AI to generate high-performing creatives, automatically allocate budgets, and identify the best-performing audiences.
Key Features:
- AI-Powered Ad Generation: Automatically creates ad variations and suggests improvements for headlines, visuals, and copy.
- AI Budget Optimization: Allocates budgets intelligently across campaigns and ad sets to maximize ROAS.
- AI Audience Targeting: Uses AI to forecast which audience segments are most likely to convert.
- Performance Analytics: AI-powered dashboards provide insights on campaigns, creatives, and audiences.
- A/B Testing Automation: Continuously tests ad variations to identify the best performers.
Strengths
- Automated AI Ad Creation: It’s automated AI ad creation helps a great deal in creating quality ad creatives superfast.
- Predictive Targeting: AI-powered targeting works well in targeting the right audience.
- AI-powered Bidding: Automatically adjusts bidding strategies to maximize campaign performance.
- Helpful Support: Their support team is solid and really helpful when you need a hand.
Verified User in Marketing and Advertising
It optimizes ad bidding in a way that a human could never do. We pump out consistent ROI on mostly evergreen advertising on Meta and hardly check the dashboard. AI ad management has been promised for a long time by the software community – I’ve tried many of them – and Madgicx is on the way to delivering. With great support also.
Areas to Improve
- Clunky Shopify Integration: Shopify integration is reported clunky by some users.
- High Pricing: Pricing is higher for smaller businesses or solo advertisers.
- Learning Curve: Some users may face a learning curve due to advanced AI functionalities.
- Limited Integrations: The platform has fewer direct integrations with third-party tools.
Fatou, CEO in Switzerland
Shopify integration is not working since 2 months. The app is showing 0 new customers, can’t estimate LTV or CAC properly, and is showing a very poor ROAS. But the support team is trying to convince me that apart from that everything else is fine with the app. They say it’s an issue from Shopify and it has been in resolution for more than a month. For an app that is costing that much money I would’ve expected more reliability. Plus they refuse to reimburse my subscription whilst I no longer can’t use this app.
Standout Feature of Madgicx:
Its predictive budget allocation works great at continuously monitoring campaigns, automatically adjusting bids, and reallocating budgets across ad sets and audiences to maximize ROAS. AI anticipates what kind of creative will perform the best, so you don’t have to keep guessing.
Pricing:
Best AI Tools for Ad Campaign Optimization
Best For:
Known for:
In-depth marketing analytics and LLM-based interface
Ratings:
4.2/5 (G2) & 4.4/5 (Capterra)
Apps:
Web version and mobile web app
Ad Platforms Supported:
Meta
Meta Features:
- Meta Ads analytics
- Natural Language Interface
- Account audit & quick plan generation
- Budget allocation optimization
- Custom reports & charts creation
- Multi ad account support
- Trend analysis
- Future trend forecasting
Strengths
- Easily analyze Meta Ads without going through Ads Manager dashboard
- Exports reports and charts within seconds to share with your team
- Spot data patterns and hidden insights that you would normally miss
- Automate regular Meta Ads analysis tasks
Vanshika S.
Most tools just throw dashboards at you. I like how Vaizle AI actually gives you answers. I just ask questions in plain English and it just gets it. I asked Vaizle AI to audit an ongoing campaign and I am surprised by how accurate the results are.
Areas to Improve
- Other advertising platforms are on the roadmap, as of September 2025
- Sometimes data analysis may take a couple of minutes, in case the Ad account volume is very high
Paul T.
It’s broken – nothing works properly and it feels like the software is being abandoned. It’s littered with bugs including some that have been there for a long time. Don’t bother with YouTube analysis – I don’t even know why it’s included as you see no data and adding a YT account just breaks the site. Sheets downloaded are empty, “Ad analysis” has been promised to “come soon” for about 2 years yet we’ve seen or heard nothing. Quite often you will want a 12-month analysis or to look at this time last year, but you only get 6 months. The “insights” say things like “Optimal hashtag usage is 1-2” when all marketers know that adding more hashtags, maybe 5+ or even more, is the optimal number. Vaizle is getting little to no attention from the devs so I would avoid.
Our Experience:
Vaizle is an AI-powered Meta Ads analytics agent built for core performance marketers and growth leads. So, if you’re someone who’s running Meta Ads and tracking performance, Vaizle AI might just be what you need. After analyzing one of our own campaigns, here’s what we think of the platform:
Accurate & quick insights that would normally take hours
Meta’s own set of commercial tools aren’t known for their user-friendliness. The same goes for the Ads Manager. While the platform is heavily extensive and offers all sorts of data pointers, looking for just what you want can be a challenge.
That’s where Vaizle AI comes in. Think of it as ChatGPT, but specifically for your Meta Ads. It knows your Meta Ads inside out and can answer any query you might have. For example: If you want to check the best-performing Ads and benchmark their performance, you can do so within seconds. Manually, it could take hours.
Multi-account roll-up
Here’s the best part. If your brand has Ads running across several accounts, you can compile all of that data in a single chat. That means you no longer have to navigate through multiple dashboards and reports to make sense of all of the data.
Easy and quick report creation
Any marketer would agree that report creation takes up a lot of energy and bandwidth. Vaizle’s AI agent simplifies that. You can simply ask for a table or report and then download the data. As simple as that.
Pricing:
Overall verdict:
Vaizle’s AI agent is a gamechanger for everyone running Ads and looking to smoothen their workflows. Sometimes it feels like answers take a while, but that’s normal with the amount of data we’re working on. And since other advertising and social platforms are on the roadmap, you can expect Vaizle to emerge as your all-in-one marketing analyst.
How to Choose the Best AI Social Media Tool for Your Brand?
Choosing the right AI tool for social media isn’t just about saving time – it can completely change how you engage with your audience, grow your brand, and track results. But with so many options out there, how do you pick the one that actually works for your business?
Here are some simple but important things to keep in mind:
1. Know What You Need It For
AI tools can do a lot – from writing posts and designing creatives to analyzing your performance and scheduling content.
Ask yourself:
- Do you need help with content creation, like captions and visuals?
- Are you looking to schedule posts across platforms?
- Do you want better analytics to track performance and ROI?
- Or is social listening (monitoring brand mentions and trends) your priority?
Choose a tool that focuses on the features you’ll actually use daily.
2. Check Platform Support
Make sure the tool works well with the platforms you’re active on, like Instagram, LinkedIn, TikTok, Facebook, Twitter, or YouTube.
It should also support cross-platform posting, automatic publishing, and engagement tracking across channels. The more seamless the integration, the easier your social media workflow becomes.
3. User-Friendly Design
The best tools are powerful and easy to use. Look for a clean dashboard, drag-and-drop features, and templates that make your life easier.
If your team struggles to understand the tool, it’ll slow things down instead of speeding things up.
4. Strong Analytics and Reporting
A good AI tool doesn’t just help you post – it helps you improve. Look for tools that give clear insights into:
- What kind of content works best
- When your audience is most active
- Which campaigns drive the most engagement or sales
Bonus if the tool offers AI-powered suggestions to reach your business goals!
5. Scalability and Customization
Your needs today may be simple, but what about six months or a year from now? Pick a tool that can grow with your business. Whether it’s adding more team members, managing multiple accounts, or customizing workflows, flexibility matters.
6. Budget and Overall Value
AI tools come in all price ranges. Don’t just go for the cheapest – focus on value for money. Compare features, check if they offer a free trial, and make sure you’re not paying for things you won’t use. Also, check customer support quality and whether they offer helpful resources or onboarding.
7. Content Creation Capabilities
Creating fresh, high-quality content every day is tough – that’s where AI can save the day.
Modern AI tools are packed with features to help you generate engaging content faster and more consistently.
AI tools today can:
- Write captions
- Suggest hashtags
- Generate images or videos
- Create post ideas based on trends
If content creation is your pain point, explore our AI social media post generation tools to discover solutions that can effortlessly handle everything from caption writing to content ideation, helping you stay consistent and relevant.
8. Social Listening and Monitoring
Social media isn’t just for posting, it’s for listening too. The right AI tool can help you stay updated on what people are saying about your brand, industry, and competitors in real time.
Look for tools that help you:
- Brand mentions
- Competitor activity
- Trending hashtags
- Customer sentiment
This helps you understand public perception and spot opportunities or issues early.
9. Automation and Smart Scheduling
Managing social media manually is time-consuming. AI-powered automation helps you do more in less time – and with better consistency.
Here’s what smart tools should offer:
- Auto-schedule posts at the best time
- Recycle evergreen content
- Trigger responses based on user interactions
This keeps your profiles active without constant manual work.
10. Integrations with Other Tools
Your AI tool shouldn’t live in a silo. It should connect with the other platforms and tools you already use – for content, communication, analytics, or task management.
Look for integrations with tools like:
- Canva or Adobe for design
- Google Drive or Dropbox for storage
- CRM or email tools (like HubSpot, Mailchimp)
- Project management tools (Trello, Slack, Notion)
This helps create a smooth workflow.
Conclusion
As AI continues to revolutionize social media marketing, the tools available today make it easier than ever to create, schedule, analyze, and optimize content with minimal effort. With AI’s ability to predict trends, automate repetitive tasks, and provide deeper insights into audience behavior, marketers can focus on what truly matters—creating engaging content and building genuine connections.
SocialPilot is a prime example of how AI can be seamlessly integrated into social media management. Its AI-powered features streamline content creation, scheduling, and analytics, and help brands personalize content for their audience, all while saving time and improving results. Whether you’re an agency, a small business, or a solo entrepreneur, SocialPilot can be a great addition to your arsenal, giving you an added boost.
Want to try? Take our 14-day free trial!
Frequently Asked Questions
What are social media AI tools?
Social media AI tools are advanced software solutions that use artificial intelligence to enhance various aspects of social media management, including content creation, audience engagement, analytics, and strategy optimization.
How do social media AI tools improve engagement?
They analyze user interactions, automate responses, and personalize content, making it more relevant and engaging for the audience, thus increasing overall engagement on social platforms.
Can social media AI tools help in content creation?
Yes, they assist in generating creative content ideas, crafting tailored posts for different platforms, and even providing hashtag suggestions, streamlining the content creation process.
Do social media AI tools support multilingual content?
Some social media AI tools support multilingual content creation and translation, enabling brands to effectively communicate and engage with a global audience across various languages.
What is the best AI tool for social media posts?
The best AI for social media posts is SocialPilot's AI Assistant. Tailored for diverse content strategies, it generates creative ideas and optimizes posts for different platforms. Its ability to produce content that resonates with various audience moods and hashtag recommendations makes it a top choice for enhancing social media engagement and maintaining a consistent brand voice across all channels.
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