15+ Engaging Social Media Post Ideas for Businesses in 2024

15+ Engaging Social Media Post Ideas for Businesses in 2024

Upgrade your feed with 15+ engaging social media post ideas and 2024 trends for all business types. Say goodbye to monotonous content!

Engaging Social Media Post Ideas for Businesses

“Content is King, but Engagement is queen, and she rules the house!”

Meri Smith’s words perfectly give out this blog’s essence: the most engaging social media post ideas.

Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers?

In today’s hyper-connected world, social media has become a powerful tool for businesses to connect with their audience. This blog revolves around creating content that resonates with your niche to generate meaningful engagement.

So, whether you are a small business owner, a brand manager, or a seasoned marketer, exploring these 15+ best social media post ideas for businesses will help you increase your online presence and take your business to new heights.

Let’s get started.

4 Social Media Post Ideas for Brands

Creating content for an established brand is critical. You do not want to be boring or wreck the brand’s image.

So, here are the four most creative social media post ideas for your brands to generate positive online engagement.

1. Brand Ambassador Spotlights

Ambassadors are a huge part of a brand. Brand ambassadors call out the audience and turn them into customers.

If your brand has a brand ambassador or a brand face, leverage their celebrity presence by spotlighting them on your feed.

You can share their images or videos with your product, talking about their experience. This will eventually increase your brand awareness and generate higher conversions.


Benefits of Posting Brand Ambassador Content:

  • Generate audience trust in your product,
  • Derive more traffic to your website, and
  • Increases conversion rate of your product.

2. Repurpose Content 

Every brand has a few posts that outperform expectations. These posts deserve to be reshared differently. Did you know 60% of marketers reuse content 2-5 times?

Identifying and repurposing your high-performing content is necessary to squeeze every drop out of it. To do so, you can share your YouTube video on X (Formerly Twitter) with a short caption.

Similarly, another way to repurpose your content is by using the ThreadMagic tool of SocialPilot. It converts your Twitter thread into a PDF to be able to share as a carousel post on Linkedin.


Benefits of Repurposing Posts:

  • Increase reach and engagement,
  • Reduce efforts and time wastage, and
  • Help remembering high-performing posts.

3. User-Generated Content

User-generated posts are content people create, not brands. Traditionally, these people are not paid (sometimes encouraged) to create the content; they do it willingly.

85% of consumers find user-generated content more influential than brand-created content. Sharing UGC is an excellent way to encourage your followers to share their experience of the brand and product.

Resharing images, videos, and reviews your followers share in the raw form is the perfect way to attract more customers.


Benefits of Posting UGC:

  • They demonstrate social proof,
  • Foster community engagement, and
  • Generate more traffic with positive feedback.

4. Run a Contest or Giveaway

Hosting giveaways and contests is a creative way to increase engagement and reward your loyal customers.

To maximize reach and engagement even more, brands often cross-collaborate with other relevant brands for giveaways. 34% of new customers are acquired through contests and giveaways.

This is one of the most impactful activities to reach wider audiences and amplify brand awareness.

Benefits of Posting Giveaways and Contests:

  • Increase engagement among loyal customers,
  • Maximize reach when your followers share the post,
  • Amplify brand awareness and
  • Grow customer base.

Bonus Tip: As a marketer, you want everything tailored to your brand. SocialPilot fulfills your wish with the White Label feature. Customize your dashboard, links, emails, and more. Own your social media marketing setup like never before.

4 Small Business Social Media Post Ideas

Having a small business or a startup demands a lot of work to gain a customer base. And utilizing social media for brand awareness is one of the smartest ways.

Here are the four best small business social media post ideas:

1. Highlight Customer Testimonials

In the initial stage of business growth, showing how happy your customers are is important.

Feature your loyal customers and share their images or video testimonials highlighting their experience using your product.

Sharing positive feedback from satisfied customers on social media platforms will help generate engagement and increase conversion.

Benefits of Posting Customer Testimonials:

  • Help generate engagement,
  • Increase conversion, and
  • Improve brand authenticity.

2. Promote Holiday Offers

Utilizing holidays and festivals is a genius way to fill up your social media calendar.

While running a small business, you want to leverage every possible opportunity to reach more customers.

Share special discounts and promotions for upcoming holidays or events. You can also create a wishing post for your audience, referring to our Holiday Calendar.

Benefits of Posting Holiday Specials:

  • Improve goodwill,
  • Increase engagement, and
  • Reach new audiences to engage new customers.

3. Leverage Memes or GIFs

Social media is where a subtle casualness can take your brand places. Did you know Tweets with memes have a 55% higher engagement than others?

Relating your content with trending memes can help get more eyes on your brand and product.

Not just memes but playing with GIFs is a trendy idea to stop your audience from scrolling and have a little giggle while they relate to your message.

Benefits of Posting Memes and GIFs:

  • Generate a sense of relevance,
  • Boost online reach, and
  • Consumes less time.

Here is a social media gif guide every marketer should read.

4. Behind-the-Scenes Sneak Peek

A little sneak peek into your working culture will give the audience a sense of connection.

Give your followers a glimpse of your day-to-day operations and workspace to humanize the brand.

Behind-the-scenes social media post ideas for small businesses are convenient when you want to strengthen your online presence and customer relationships.

Benefits of Posting Behind-the-Scene Content:

  • Humanize the brand,
  • Strengthen your online presence, and
  • Improve customer relationships.

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4 Social Media Post Ideas for Marketing Agencies

As you juggle between multiple clients and their preferences, the real challenge lies in generating unique and effective social media posts for your agency’s and your client’s feeds.

Your constant need for innovation will be fulfilled with these four popular social media post ideas for marketing agencies.

1. Share Company Accomplishments

While your team works hard to accomplish every significant milestone, you can leverage it by sharing the news with your audience.

Whether creating a successful social media campaign for a client or receiving industry recognition. This will help you foster pride and loyalty from clients and audience.

You can gain the audience’s trust in your brand value by highlighting your milestone achievements and accomplishments.

Benefits of Posting Company Accomplishments:

  • Attract more engagements, likes, and comments,
  • Strengthen your network of clients, and
  • Promote a sense of pride among your employees.

2. Client Success Stories

Tap every possible customer through social media by showcasing the success stories of your satisfied client.

Several agencies follow this common practice to build trust and credibility. Allow them to share their experience about a successful campaign run by your agency.

SocialPilot also plays a role in your clients’ happiness. Our mobile-friendly Approval-On-The-Go feature allows clients to green-light social media posts anytime, anywhere. Several marketing agencies are fostering a happy client base using our tool.

View this post on Instagram

A post shared by Shopify (@shopify)

Benefits of Posting Client Success Stories:

  • Inspire credibility and trust,
  • Foster strong client relationships,
  • Demonstrate tangible results to potential clients, and
  • Drive conversions and loyalty.

3. Share Industry Insights 

Keeping your audience informed of industry insights and trends through social media posts is a very educational idea.

Did you know that agencies that regularly share industry insights are considered 72% more credible by their audience? By keeping the audience ahead of the curve, brands can establish themselves as thought leader.

While talking about staying ahead and powerful planning, SocialPilot has a tool to share. Our Bulk Scheduling Tool can help you plan and automate up to 500 posts on multiple platforms in one go.

Benefits of Posting Industry Insights:

  • Help establish your brand as a knowledgeable authority in your field,
  • Attract followers and meaningful conversations within your community, and
  • Ensure consistent and timely sharing of relevant information.

4. Provide Marketing Tips

Being a marketing agency running hit-and-trial with several campaigns, you are the expert in this field.

Posting on social media about marketing advice and strategies builds goodwill and positions your brand as a trusted resource.

Share relevant real-life marketing tips and tricks about your recent campaign in different niches to make your brand more trustworthy.

Benefits of Posting About Tips and Tricks on Social Media:

  • Positions your brand as a trusted resource,
  • Makes you a partner in your audience’s success,
  • Builds goodwill and trust,
  • Increases the share rate of your post, and
  • Reminds your followers of your services.

Bonus Tip: Did you know that 64% of most successful agencies have a content calendar? With SocialPilot’s built-in Social Media Calendar, you can succeed, too. It will help you seamlessly plan, organize, and schedule your content for optimal engagement and impact.

social media content calendar

4 B2B Social Media Post Ideas

In the B2B marketing landscape, it’s paramount to convey the complexity of the product and services, and to do so through social media posts is more challenging.

Here are tailored B2B business social media post ideas to strike the perfect balance between informative and captivating content.

1. Repurposing Blog Post 

Repurposing your blog posts for various other channels can extend the reach of your blog content and drive traffic back to your website.

Businesses that share regular blogs generate 67% more leads than others. And we have a solid tactic to help you leverage this vital marketing tool.

Using our RSS Feed Integration, you can directly share your latest blog post on social media. This feature can help you repurpose your website blogs differently on social media platforms.


Benefits of Posting About Blog on Social Media:

  • Increase engagement and visibility,
  • Drive traffic back to your website
  • Educate audience with what’s happening on the website, and
  • Help your branding and SEO efforts.

2. Create Niche Tutorial Videos

Whether you are a B2B or a software-based brand, you must regularly educate your audience about recent product updates. A video about your product can increase its purchase rate by 64%.

It is one of the most engaging social media post ideas for businesses to produce tutorial videos that simultaneously educate and entertain the audience.

You can either go for a step-by-step guide or a quick “How To” hack video that can provide value to your followers and set you as an authority in the field.

Benefits of Posting Tutorial Videos:

  • Videos have more life-spam than posts,
  • Increase learners’ participation and engagement, and
  • Improve client understanding of the product.

3. Share Infographics 

Infographics get 3x higher engagement than any other social media post ideas, which makes it a somewhat effective tool.

B2B brands can visualize complex data with infographics to make it easily understandable to the audience. This can increase its chance of getting shared by your followers on social media.

SocialPilot has simplified your infographic creation with Free, Customized, and Ready-To-Use Social Media Templates. We have captivating templates for every business type.


Benefits of Posting Infographics:

  • Enhance content shareability,
  • Offer an effective way to simplify complex information, and
  • Encourage real-time conversations.

4. Product Demonstrations

Another social media post ideas for B2B businesses that can engage a higher audience.

When brands showcase their products in action through engaging demonstrations, product understanding, and conversions increase. This is a great way to bring your new product to life.

You can collaborate with an industry expert to create a short video about your product or conduct a webinar to discuss the features and benefits. Both ways will generate higher conversions and sales.

View this post on Instagram

A post shared by Microsoft (@microsoft)

Benefits of Posting Product Demonstrations:

  • Educating and information content at once,
  • Proving the valuable proposition of your product and features, and
  • Generating the need and increasing conversions.

The above example of social media posts demonstrates their effectiveness in specific domains. However, these posts can work wonders by being shared by any type of business, brand, or individual.

By aligning your content with the latest social media trends in 2024, you can utilize their power to increase audience engagement and achieve business objectives.

16 Social Media Post Ideas Based on Trends 2024

In this evolving social media world, trends are growing. Here are innovative ideas customized with the social media trends of 2024 to help you capture audience attention and derive engagement.

Using AI with Authenticity:

  1. Behind-the-Scene + AI Enhanced Quality: Create a BTS video showcasing how AI helps your brand develop products without compromising quality.
  2. Online Poll + Your Most Used AI Prompts: Share insights about how AI helps you ace the operations with the help of a social media poll referring to the most used AI prompts.
  3. Customer Testimonial + AI-Driven Services: Share a customer spotlight video about their positive experience with your AI-driven services.
  4. Live Q&A Session + AI Integration: Conduct a live Q&A session for knowledge sharing on how your brand integrates AI technology authentically.

Merging Education with Entertainment:

  1. Q&A Contest + Prize Offering: Ask your audience a niche trivia question and offer a prize to the first person to answer correctly.
  2. Live Webinar + Trends Discussion: Host an educational live webinar featuring an industry expert discussing hot trends for 2024.
  3. Fun Infographics + Complex Topic: Share a fun, engaging infographic educating your followers on a complex topic.

The Power of UGC (User-Generated Content):

  1. UGC Featuring Product: Post user-generated content featuring your product in action with their positive experience.
  2. Encourage UGC with a Hashtag Campaign: To promote more user-generated content, create a campaign with a branded hashtag.
  3. Contest to Promote UGC Submission: Start a contest asking your followers to submit content around your product to win a fantastic prize.

Social Commerce Innovation:

  1. Live Product Demonstration with Clickable Shopping Tags: Keep a live product demonstration session about your recent product and answer customer questions.
  2. Offer Discounts on Products through Post: With a post, give exclusive offers to followers who buy products through online stores.
  3. Collaborate with Influencers: Promote your product through a sponsored post on your and the influencer’s feed with clickable shopping tags.

Video Form Post Is the King:

  1. Pre-Launch Product Teaser Video: Before the product launch, share its glimpse through a teaser video as an announcement to generate excitement.
  2. Series of Tutorial Videos on Product: Create a tutorial video around the product to educate the followers about the product’s related tips and insights.
  3. Host a Live Video AMA for Product Promotion: Talk to your audience about your product through the AMA (Ask Me Anything) session and answer their questions.

After everything, staying ahead of everyone is crucial in social media marketing, so you need to squeeze every drop of creativity.

For best results, having great social media post ideas for business is not enough, and you must know the best time to post for effective messaging.

Being a marketer, it is also necessary to cut short the time-consuming process of social media posting that demands creativity, brainstorming, effort, flexibility, etc. Using our caption and post generator for Instagram, Facebook, TikTok, LinkedIn, and Twitter; you can generate engaging social media post ideas in just a few clicks.

Frequently Asked Questions

What Should I Post About on Social Media?

Here are the best social media post ideas:

  1. Run content or a giveaway.
  2. Post content based on festivals or holidays.
  3. Share behind-the-scenes content.
  4. Post memes and GIFs.
  5. Share your accomplishments.
  6. Provide tips around your niche.
  7. Re-share blogs on social media.
  8. Post infographics.
  9. Go live hosting a Q&A.
  10. Share your views on “AI + social media”.
  11. Post a product image and add clickable tags.
  12. Post brand ambassador content.
  13. Re-share old content.
  14. Share user-generated content.

How Do I Create a Unique Social Media Post?

To make your social media post impactful, there are certain factors to include while planning your content. These factors are:

  1. Remember Your Audience
  2. Include Trends Consistently
  3. Share Credible Information
  4. Be Aesthetically Appealing
  5. Share Valuable Information
  6. Use Tools to Manage and Publish

How Do You Write a Catchy Social Media Post?

To write a social media post with the highest engagement, here are the perfect tips:

  1. Make it understandable for every age group.
  2. Grab the audience's attention with a unique idea.
  3. Tell a story so your audience relates to it in one or the other way.
  4. Keep it short & sweet so it is not text-heavy and easy to read in one glance.
  5. Overcome creative blocks using SocialPilot captions and post generators for Instagram, Facebook, TikTok, LinkedIn, and Twitter.

What Are the Good AI Social Media Post Ideas?

In this new age of artificial intelligence, connecting social media with AI can help generate massive engagement. Here is how you can do that:

  1. Highlight how you or your brand use AI.
  2. Tell how AI helps you improve your product.
  3. Share your most used AI Prompts.
  4. Case studies that illustrate how AI has helped your brand.
  5. Use AI-powered tools to conduct polls or surveys.

About the Author

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Megha Sharma

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