Twitter is one of the best online communication tools available today.
It has become more than a mere social media platform. Today, it is considered more of an indispensable tool for gathering data.
Did you know that…
- There are around 6,000 tweets posted every second
- 500 million+ tweets posted daily
- And, in a year, 200 billion tweets per year (200 billion+) were posted
However, have you observed that Twitter’s regular search features won’t allow you to find precise information?
Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro.
Twitter Advanced Search is a bonanza for marketers and small company owners as it allows them to identify new consumers and search for tweets effortlessly.
Although, an advanced search is more complex than a standard one.
Let’s help you understand how you can master Twitter’s advanced search.
Where Is Twitter Advanced Search Located on the App?
You can access Advanced Search on Twitter’s website by visiting the below link:
https://twitter.com/search-advanced
Alternatively, you can input your query into the search box on Twitter’s homepage and tap on ‘Advanced Search.’ You can find this in the search filters’ upper-right on the results page.
Unfortunately, a user cannot access the comprehensive Twitter search function directly from the Twitter mobile app. You may still access it via the web browser on your mobile device.
Now that that’s clear, let’s look at the various methods of how to search Twitter via advanced search.
1. How to Do an Twitter Advanced Search via Search Tool?
Twitter includes an extensive search engine that allows you to discover specific tweets. It is one of the best features available on the Twitter web, not on the phone.
Here are the steps for an advanced search.
Step 1 : First, open Twitter, type the search query on the search tool, and press the enter key.
Step 2 : When the search result page opens, you can find two search filters ‘People and Location.’ They will help you with tweet filtering. Alternatively, choose the advanced search option given under the search filter.
Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc.
2. How to Do a Twitter Advanced Search With Words?
You can use this field to find tweets that include words or phrases you type. Put two or more phrases in this form to begin seeing tweets that match those terms.
You may search for one or more terms by separating them with quotation marks, such as ‘social media’ and ‘social marketing.’
Phrase Extraction
This field is best if you want to search for only one phrase.
For example, if you googled ‘Good Morning,’ the outcomes would include tweets with the words’ Good Morning’ rather than ‘Good’ or ‘Morning’ individually.
Any of These Words
The field makes it simple to search for several terms. For example, use Social,’ ‘@Social,’ and ‘#Social when searching for anything Social-related.
None of These Words
Coming back to the topic of ‘how to search Twitter efficiently?’, this is a vital yet easily overlooked field. Whatever keyword or word you provide here will remove Tweets that mention that term or phrase from your search results.
You can use this box to filter away tweets containing a competitor’s name or marketing hashtag. Alternatively, you can clarify things (perhaps you’re looking for ‘tea’ but not ‘tea party’). This is an excellent strategy for cutting through the clutter and focusing on what is essential for you.
3. How to Do a Twitter Advanced Search Using Hashtags?
You can find a particular tweet by using relevant hashtags.
Simply search by typing that particular keyword in the search bar; for instance, typing ‘#Android’ would bring up tweets with that hashtag.
Alternatively, you can click on the hashtag in any tweet and find more tweets corresponding to the same hashtag.
Tip: You can choose which language you want your search results in. Simply click ‘advanced search’ and scroll down to ‘Language.’ There are nearly four dozen listed in this drop-down section. We selected ‘French’ to show an example.
4. How to Use Twitter Advanced Search to Find One Specific User?
The following three fields in Twitter allow you to search for one specific user, either the author or recipient of the tweet.
From These Accounts
If you are looking for old tweets, including your own, this query box might be of great help. Just fill in the name with or without @ symbols.
To These Accounts
This section of Twitter is ideal for looking into someone else’s profile and finding out what people are saying about them. However, provide the accounts’ usernames here to see the tweets posted in response to your significant competitors’ tweets.
Mentioning These Accounts
Do you want to know what others think of your brand or competitors? Fill in all of the Twitter handles to see a list of comments that mention them.
5. How to Do a Twitter Advanced Search Using Replies and Links?
The advanced Twitter search has various basic criteria that allow you to specify whether you want to view reactions or tweets with links.
You can change options as per your preferences. If you wish to read original tweets, disable the responses altogether.
6. How to Search a Tweet With a Specific Level of Engagement
You can filter tweets based on metrics like minimum responses, likes, and retweets. This tool comes in handy when examining tweets with a certain level of engagement.
You can use this search criterion to find what has got the most interaction from your intended audience in your tweeting approach.
7. How to Search Tweets by Dates
With this search feature, you can set a date range from the “date settings” for the tweets you wish to see. Set the “from” (starting period) and “to” (ending period) in MM-DD-YY format to select the date range. You can search for dates ranging from one day to one year period.
This will assist you in checking the details of your previous campaigns and deleting any previous tweets that are no longer useful.
15 Ways to Use Twitter Advanced Search
Knowing how to use Twitter Advanced Search is only enough if you know how to leverage this feature.
Here are 15 ways to use Twitter’s advanced search:
1. Find Your Own Most Popular Tweet
Businesses, whether small or big. They must evaluate their content and marketing strategy from time to time so they can use Twitter’s advanced search.
They look for their most popular tweets by adjusting the number of likes, replies, and mentions in the search section. This helps them understand what their audience is searching for and relating to.
This method is also useful in finding tweets with fewer likes and engagement. So you can turn your focus to content most liked by your followers.
2. Find the Most Popular Tweet About a Topic
Twitter advanced search is useful for locating your tweets and any topic you want.
You can search for any keyword and mention the number of likes or retweets you seek to find the most popular tweet on a particular topic.
This way, brands can find trending posts and conversations in tier niches and participate in them to gain engagement.
3. Find Fresh New Ideas for Content
Finding fresh ideas for blogs or content is another method to benefit from Twitter Advanced Search.
You can take any keyword from your niche and search with relevant phrases. This will show results with the most popular tweets connecting your search words.
You can also state the minimum likes or retweets you want. This way, brands find ideas according to conversations that are liked and trending on Twitter.
4. Monitor Brand Mentions
This is a chance for you never to miss any post on Twitter that talks about your brand. You can ensure that by looking for your brand name in Twitter Advanced Search and then clicking on Save this Search.
This practice is useful to stay updated about your brand and others too regularly. Twitter allows every account to save up to 25 searches.
Advanced Twitter search has made it much easier to keep an eye on your sharing and talking about you.
5. Upscale Your Customer Service
Another benefit of setting up your brand in saved searches. It helps you stay proactive and work towards a better customer experience.
Getting notified whenever anyone anywhere talks about you will keep you updated with the users.
Often, people share their thoughts about your product on Twitter. It is easy to identify them with Twitter Advanced Search and improve customer service.
6. Find Videos on Any Topic
With diverse features to derive results, Twitter Advanced Search works well when you want to find popular videos on trending topics.
Just type a trending hashtag or niche, including elements such as account or niche and tada, and you have a viral reel in your search domain in the media section.
7. Research Your Competitors
Businesses Every day, they are developing a way to leverage Twitter for their businesses. Researching competitors is another such method.
By searching the name of the brand you compete with and adding more criteria, such as likes, retweets, or even hashtags, you can find what is working or not working for them.
8. Find Industry Trends
After the launch of Twitter Advanced Search, finding new trends on Twitter has become easy. Businesses are finding, creating, and engaging with trends to boost up their online presence and reach.
You can also look for industry trends on Twitter either with the help of hashtags or keywords by adding up the number of likes and comments.
Once done, it is great to participate in the conversation that your niche will resonate with and generate engagement.
9. Find Influencers on Twitter
Finding influencers is very critical for which top brands collaborate with agencies with influencer databases. However, with the help of Twitter Advanced Search, businesses can start looking for influencers then and there.
It is as easy as a keyword or hashtag with minimum likes, retweets, and searching in the people column.
This search will show results of the most popular individuals in that specific domain to collaborate with.
10. Search Based on Locations
An additional feature of Twitter Advanced Search that probably no other social media platform offers.
This feature can also work well with other search methods, such as when you are looking for influencers. With all the other information, you can set the distance or location and find influencers near you.
Look for events, shops, conferences, and people near you with location-based Twitter Advanced Search.
11. Find Happy Customers
Just like how you look for reviews on Google, you can do it on Twitter to learn about your customer experience.
Use your brand name with the usual keyword your customers might mention while sharing reviews. Something like “Love” or “Happy” might help you locate positive reviews.
Brands use this technique to understand their customers and even the issues they face to eventually upgrade their services.
12. Find Issues Customers are Facing
No brand wants to trend because of negative customer feedback. Twitter Advanced Search helps you identify such tweets before they start to trend.
You can simply search your brand as a keyword along with basic issues your customers have faced.
The search results will show customers’ tweets where they face errors and allow you time to resolve them. This identification will help you participate in resolving such issues.
13. Find Another Account Interactions
Activity tracking feature is not provided by every social media platform, but Twitter has it in its Advanced Search.
As it’s hard to recall all your interactions with other Twitter accounts or businesses, you can do it with the help of advanced search features.
In the search box, mention your name and the name of another account, the search result will show you all the interactions you have had with that account in the past.
14. Monitor Campaign Performance
Twitter Advanced Search is also helpful to understand how your campaign is performing on Twitter.
A common practice is to use your campaign hashtags and see top search and trending tweets. The interaction of the audience with those tweets will define its success.
15. Participate in Live Conversations
Twitter is all about live and intellectual conversations that show people real-time interest.
As a brand, you can leverage this factor of Twitter Advanced Search and participate in this conversation relevant to your niche.
This is a very popular method to get more engagement and get more people talking about you.
Now that you know “how to” and “ways to” use Twitter Advanced Search, let’s move on to knowing what benefit you will observe through it.
Benefits of Using Twitter Advanced Search Tool
1. Understand Your Audience Behavior
Using the Twitter advanced search, you can easily find people’s likes and dislikes, which can help you know your audience’s behavior and what they have to say about your product and services.
Are they satisfied with your product or services? What are they like to see in your product? Are they referring your product to others? These are the things with which Twitter’s advanced search can help you.
You can format or make a marketing plan with the information you gather.
2. Finding Out Industry Influencers
If you are looking for an influencer for your product marketing, then Twitter is where you can find one.
Use the Twitter advanced search tool’s hashtag function to discover industry influencers. Filter out those with genuine followers and can portray your brand’s message appropriately to the audience.
3. Increases Brand Authority
Twitter is where people come to share their opinions about anything and everything. In fact, they tweet merely to ask for customer assistance or to provide feedback on a product or service.
Find consumer concerns by searching for phrases like “help,” “support” and your brand’s keywords. Look for any complaints, suggestions, or even praises that individuals make and respond quickly to them.
4. Finding Media Opportunities
Most journalists, PR companies, and reporters are always looking for brands on which they can carry out case studies. Grabbing an apt media opportunity can do wonders in promoting your brands to users around for free of charge.
You can leverage this by looking for as many chances as possible to promote your brand’s products and/or services.
Final Words
In conclusion, we can say that Twitter is the best place to find specific tweets that can increase business leads and improve sales.
Twitter’s advanced search lets you target the right audience with the appropriate tag.
You can also use Twitter to search tweets by sentiments using emotions like “:)” after writing the word or phrase in the search section.
The main benefit of using the advanced search engine is easily finding your user’s behavior with the likes and dislikes in your comment post.
Moreover, you can find influencers for your business using the hashtag tool in the search section. You can increase brand authority and find suitable media opportunities.
So, if you’re not using Twitter’s advanced search yet, now would be a great time to begin!
