Did you know people are 31% more likely to remember a piece of information they saw on Twitter than while browsing online? With 336 million monthly active users, using Twitter for marketing your business would be a very smart decision. Twitter marketing has proved to be a great tool for marketing, especially for small businesses looking to target local customers.
If leveraged strategically, Twitter can help you engage with your customers, increase your reach, grow your brand, and generate qualified leads.
No matter the type of business you are running, – B2C or B2B - you can always use Twitter to find your target audience and make meaningful connections with them. These connections help you create a base of loyal customers.
Here in this blog, you will find a few good tips on how to market your business on Twitter.
Step 1: Optimize Your Twitter Profile
This sounds so basic, right? Well, you would be surprised to know that a lot of people and businesses leave everything blank except for their Twitter name.
Your Twitter profile is your first impression.
So, why not try and make it impressive? Your profile plays a crucial role in people’s decision-making process. One look at your profile and the audience will decide whether they are interested or not! Hence, ensure that you are taking some time out to complete your Twitter profile.
You can also use Twitter to drive traffic to your blog or website. Include links of your website and blog in your profile. This way, people can visit those links to find out more about your business.
What’s more in it?
Besides adding to your credibility, this practice will earn your brand some recognition and respect. Along with increasing website traffic, Twitter will also provide you with a variety of business opportunities.
Useful tips for completing your Twitter profile:
- Use your official company logo in your profile picture
- Add a bio that describes your company
- Add links of your website and blog
- Add brand-related keywords in your bio
- Add background photos that match with your brand concept
Step 2: Build a Twitter Community
If you want people to follow you, you'll have to start following them first.
Having said that, you don’t have to follow every other person you come across on Twitter. Follow those who are a part of your business community and can add some value to you.
For instance, you can follow your customers, friends, colleagues, related businesses, competitors, relevant influencers, and those who provide you with interesting and useful information.
So, start with following the right people. Eventually, they’ll start following you, especially if they are your customers and know your brand well.
But it doesn’t end here. A community isn’t simply formed by a bunch of people following each other. Once you have started following people, you must engage with them as well.
If you are looking to strike meaningful relationships on Twitter, you’ll have to do much more than just tweeting about your brand. Be active, add value and like or re-tweet other people’s tweets. Additionally, keep tweeting regularly and be consistent.
Useful tips for building community:
- To successfully use Twitter for your business, begin with tweeting about your business – any new product or feature and customer feedback.
- Follow people who are relevant to your business
- Stay connected with people by reverting, liking and re-tweeting their tweets
Step 3: Share Interesting Content and Images
Twitter is a great platform for sharing interesting information.
Hence, tweet blog links, images, videos and quotes that your audience will enjoy. While creating so much content can eat up your time, content curation is a great way to keep your tweets going with the best content possible. Visuals are a must to get people’s attention, so add them in your tweets whenever possible.
You will also attract the attention of other users who you aren’t connected with.
For example, if you are running an online store, you need to tweet videos or images of the products. During festivals, tweet about the latest relevant offers with the link of your products page.
Useful tips on sharing images:
- Get creative and think about your audience before you tweet something
- Share videos, quotes, attractive product images et cetera.
- Images and videos get more shares, views and clicks than only text
Step 4: Follow Conversations & Engage Proactively with Other Twitter Users
Start tweeting! A conversation on Twitter is just like having a face-to-face meeting with your customers every day. Also, keep a track of what other people are doing on Twitter – how are they leveraging Twitter for business? What are they tweeting about? What time are they tweeting? How are people responding to their tweets? And more. Experiment with your Twitter marketing strategy based on these observations. Your main focus should be on driving interactions with your followers with re-tweets, replies, mentions and favourites.
When people ‘favourite’, ‘reply’ or ‘follow’ you, it’s crucial that you respond to them. This way you can build a great image of your brand across the platform and grow your following even further. The more you engage on Twitter, the more content you have out there and more people will be able to easily find you. Customers like it when you interact with them – you are the human face behind the brand.
Useful tips for being active and engaged on Twitter:
- Tweet varieties of posts multiple times in a day rather than tweeting just one.
- Short tweets get more engagement so keep your tweet as short as possible.
- Start conversations in Twitter Chat and encourage people to respond.
Step 5: Include Relevant Hashtags in Your Profile & Tweets
Hashtags are a great way for people to find you. For instance, if a certain hashtag is trending on Twitter, you can include the hashtag in your tweet and use its popularity to your advantage. However, ensure that the hashtag is relevant to your tweet and brand. On the other hand, when you use tweets with hashtags, they can be seen by anyone on Twitter. If a person searches for that specific hashtag, they will be able to see your tweet. Hashtags help your tweets perform better.
Before you start adding hashtags to your tweets, you must figure out the hashtags that resonate with the subject and help you reach a larger audience! For example: for a digital marketer, the hashtag #marketingtips will help reach a more focused audience than the hashtag #socialmedia.
Useful tips on using hashtags:
- It is a great way to organize tweets around a specific keyword or topic. However, do not use more than two or three per tweet.
- Using Twitter hashtags that are already popular and relevant for your business. Try and focus on ones that are useful for your target audience.
- You can also use trending hashtags in your tweet to get more followers.
Step 6: Schedule Tweets & Analyze Their Performance
If you want to reap the benefits of Twitter marketing, it’s imperative that you tweet often. The more you tweet, the more engagement you will see. So, you must tweet at least three times a day - in the morning, in the afternoon, and in the evening. Also, it is found that tweeting at 5 PM is the best time to get more re-tweets. On the other hand, tweeting between 12 PM and 6 PM will get you the highest CTR (Click Through Rate), especially at the end of a working day.
Tweeting multiple times a day, every single day can be quite difficult, why not make things easier for yourself? You can use SocialPilot or any other social media scheduling tools to schedule your posts on Twitter and make your task simpler. Scheduling not only saves you time and effort but also helps you to increase engagement.
Useful tips on Twitter marketing:
- Optimize the timing of your tweets.
- Posts at least three times a day for more engagement,
- Scheduling posts on Twitter help you to make your task simpler as well as increase your presence.
Summing it up:
Today, Twitter is being used by many marketers as a tool to achieve their marketing goals. Twitter’s biggest attribute is the speed with which a particular message spreads on the platform. This very attribute can solve the problem of 'how to market your business on Twitter' for you. Using proper Twitter marketing strategy will not only make your business a huge success but also turn it into a more ‘engaged’ business.
If you are a business which has leveraged Twitter’s power or have other marketing tips, do share your story/tips with us in the comments’ section below.