Twitter has set its roots deep when it comes to influencing the masses. Top-rated brands to local businesses, Twitter has become a mandatory platform for all.
But unlike other social media, trending on Twitter needs specialized efforts and tricks. From a crisp bio to short posts with carefully planned hashtags, Twitter is the ultimate source of fleeting entertainment.
You must have researched a lot on how you can make your brand trend on Twitter. It has emerged as one of the most followed social media sites in recent times.
Countless brands are persistently tweeting to cash in on the Twitter trending charts. If you are still wondering about your odds for Twitter, we got your back. Here are 8 foolproof ways to make the essential cut.
8 Hacks to get your brand trending on Twitter
1. Introduce your brand in an inclusive and interactive manner
Introduction creates the first impression, and that starts with your bio. Always ensure that your Twitter Bio is brief, concise, and has complete information about your brand.
It should give away precise details about your brand and products/services. Furthermore, don’t miss out on adding your website link to your Twitter Bio.
According to HubSpot, a few of the impressive Twitter bios are @Uberfacts, @FranksRedHot @popchips, @yourawaymessage, etc.
Pictures and images make a great impact on people than mere text. Try posting pictures and GIFs on your Twitter profile rather than sticking to only text-based tweets.
Let’s have a closer look at one of the most trending Twitter profiles—Starbucks!
Starbucks is known as one of the best brands using Twitter to increase brand value and consumer engagement. Their replies and tweets are just out-of-the-box.
One of their strategies includes constant retweets from other accounts to keep their page updated with new information. However, instead of merely sticking to the retweeting trend, Starbucks has also taken the consumer engagement model to another level.
They have created a separate account, known as @StarbucksCare, where consumers can submit their queries and complaints to enhance the Starbucks experience. The brand makes sure that every feedback is considered and that each tweet is replied to at the earliest.
2. Tweet, tweet, and further retweet
There’s only one way to stay active on Twitter, and that’s by tweeting about your brand regularly. Nobody follows a brand that doesn’t make any effort to reach out to people and fails to update about themselves. Tweeting will surely help you reach out to your audience base with a targeted approach.
But only tweeting isn’t sufficient. You should also interact with your followers and respondents. Appreciate the likes and responses you get on each tweet.
It will help you gain a steady stream of followers in return. Following tweeters of your industry or related fields will also bring in additional value. Retweeting their tweets can help enhance your popularity too.
3. Hashtag is your way to glory
Hashtags are crucial for digital marketing and promotional activities. Using trending hashtags on Twitter is one of the easiest ways to get new followers. All you have to do is look out for trending Twitter topics and contribute from your brand’s perspective.
Try striking resemblance and connect the trending themes with your brand’s content. This just amplifies your reach to the followers of those hashtags and soon tweeters will encounter your brand while doing a relevant search.
But remember, don’t overuse hashtags for your Twitter marketing campaign. Usage of 1-2 hashtags is likely to get you as much as 21% higher engagement. At the same time, usage of more than two hashtags is likely to experience a drop by 17% in your engagement.
Let’s have a glance at how Red Bull pulled off its campaigns with the correct usage of hashtags.
One of the brands that made the most efficient use of hashtags is Red Bull. Instead of merely using hashtags to draw attention to their Twitter page, they started a trend that revolved around their brand.
The trend began when a Twitter user posted an image of him holding a Red Bull carefully juxtaposed to a Mini Cooper promotional car in the background. This gave the illusion of a car that the brand itself created.
Within a few months, Twitter exploded with people holding Red Bull cans cleverly to click fascinating pictures. More than 10,000 pictures were posted using the same hashtag #PutACanOnIt.
In turn, this helped the hashtag #PutACanOnIt become one of the most successful campaigns on the social network. It was a 100% organic and 99% user-driven campaign.
4. Organizing an event with Twitter
A lot of companies use Twitter for marketing and promoting their events. You can create enough buzz around your event using Twitter. Create some specific hashtags around your event. Start using them actively before the start of your event to build up momentum and garner enough attention about the same.
Encourage your employees, contestants, and sponsors to use these hashtags to lay a strong foundation for the event. Don’t forget to geotag your events, i.e. adding your event location. Moreover, geotagging can also help you target a particular place to garner more attention from the people of that specific city/town.
The diaper brand, Luvs, created a campaign called ‘sleep utility vehicles’. The said campaign was directed towards raising awareness about the brand in the local market of Brooklyn.
The brand offered a free taxi ride to parents who didn’t own cars and were troubled to put their crying babies to sleep. All they had to do was tweet to @Luvs with the hashtag #LullabyLift, which would provide them a free ride so they could rock their babies to sleep. They get a charter ride until their babies sleep off. Post this, they receive a bag full of Luvs diapers that promise a good sleep for infants.
5. Leveraging tools for effective targeting
Targeting is an easy job, but targeting the right people is the actual pain. According to Kissmetrics, you can break down demographics into 3 groups: industry influencers, amplifiers, and target audience.
Besides the target audience, brands rely on influential people to share their message with their chosen audience. But how do you find the right influencers?
Worry not, because there are ample tools available to build and manage influencer connections. One such tool is Follower wonk, a free tool by Moz, that helps you find relevant influencers based on topic and location on Twitter.
Demographics Pro App is another free Twitter tool that promptly determines whether the influencer’s audience is relevant and suitable for your brand. Here, you can also view important data such as age, income, profession, and location of your followers.
Then you have, TweeTap which is easy-to-use tool that aids you in building an instant connection with anyone on Twitter. You can analyze keywords and monitor your brand mentions. With its search option, you can dig in information related to anything. E.g., if you want to search influencers, TweeTap will curate all content with the word influencers in Twitter for the past week and show you its detailed usage analysis.
MVMT Watches (@mvmtwatches) manufactures watches with leather or steel wristbands. It uses Twitter to update its followers and to share user-generated content. It also responds to its customers’ questions on Twitter. Valuable content is more engaging, gets shared on Twitter and other social platforms, and provides good content ROI to the marketers.
In order to boost traffic and subsequent sales during the busy holiday shopping period, they partnered with 3Q Digital (@3QDigital) to create a conversion campaign on Twitter.
MVMT Watches targeted a wide range of demographics, but the core audiences were men aged between 18-34 in the US and international markets such as the UK and Australia.
The results were absolutely rewarding. It showed a 353% increase in sales and a 189% rise in website traffic on Black Friday and Cyber Monday compared to the daily average for the rest of Q4.
6. Win influencers with discounts and special deals
While enhancing your Twitter engagement, keeping the number of your followers greater than the number of profiles you follow is advisable. Also, follow relevant industry leaders to keep you in line with all the recent trends and updates.
Your involvement in Twitter should not be restricted to your customers and target audience but also include influencers who significantly impact your potential customers.
Targeting influencers might result in impactful retweets. You can even try to win them over by offering special deals and discounts. They might promote you by organizing exciting contests.
Such promotions would help you a lot in gaining instant appreciation from users. Contests like “the first 100 people who retweet this will get a gift hamper” always help create interest and excitement. You are guaranteed to witness a higher rate of engagement by conducting them. Short quizzes or polls also help you get more responses.
This will ultimately help your brand get its share of popularity from the influencers you are targeting. Don’t forget to tag and mention relevant people. This is important, especially when you participate in a trending event/topic.
Several brands have taken consumer engagement to the next level by using Twitter. For instance, the electronics brand LG wanted to boost the sales of its smartphones. The targeted age group was between 16-24. As per the campaign rules, whosoever would find their new stall in the UK first would be rewarded with free tickets to a high-profile concert.
However, the online map to the location zoomed in only if the tag #LGTicketHunter was used. The campaign received 5,000 tweets on the first day. This campaign helped LG quadruple their sales of smartphones among their targeted age group owing to the immense response that they received.
7. Growing importance of Twitter lists
Millions of tweeple frequently tweet, and it becomes challenging to read the content you want to see on your feed. If you are also struggling to walk through the Twitter path, we highly advise you to set up Twitter lists.
A list is a curated group of Twitter accounts. You can create your lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of tweets from limited accounts only.
Note: List names can’t begin with a number or exceed 25 characters.
Twitter list is probably the most underutilized yet robust feature. Most users don’t know about its existence or how to use it effectively for a Twitter strategy.
Here’s how you can utilize it. Make lists of influencers, new followers, retweeters, and tweeple who often respond to your tweets, people from chats or events, and co-workers. These lists make engaging with Twitter followers, sharing articles, and retweeting incredibly easy.
During the annual UFC Summit in Las Vegas, the UFC motivated its fighters to set up Twitter accounts. Hundreds of UFC, TUF, and WEC fighters joined Twitter. Because of hundreds of accounts, it became challenging for the UFC to identify each fighter, verify the authenticity, and inform the public.
But displaying the credibility of authentic fighter accounts and publicizing them to fans posed a bigger challenge. UFC then created a master list of fighters on Twitter and shared it on official UFC accounts (i.e., @DanaWhite and @UFC) to spread the word.
Initially, they struggled with fraud accounts and inconsistencies. About 47 fighter accounts were then listed on the UFC Twitter list. However, more than 200 non-UFC Twitter accounts crept their way into the list.
The Twitter account of Frank Mir, one of the UFC’s most well-known fighters, @TheFrankMir, was hard to distinguish from 7 fraud accounts. However, after @UFC publicized the ‘fighter list’, Frank Mir’s real account popped out from 4 followers to 2,600 in less than 12 hours.
8. A/B Testing and Twitter analytics
It is quite imperative to test everything, be it your Adwords copy, landing page, subject lines of emails, or headlines of articles and blogs. A comprehensive and constant test ultimately optimizes the end result. Similar tests and checks do apply to social media as well.
And for this, A/B Testing comes into the picture. It permits you to be in charge of (A) and put it up against a challenger (B). It is not restricted to testing landing pages and related advertisements. You can also run A/B tests on your Twitter account for free. Most of the tests focus on conversion rates.
First of all, you can test your existing tweets. Here, you can check for quotes, stats, headings, links, descriptions, and other items you usually tweet about. Test your tweets with and without other content, i.e., video, gifs, links, etc. Also, you could test tweets with a similar image but alternative text. The impact and relevance of hashtags can also be tested by tweeting the same content using various hashtags.
What you can do here is create an excel sheet with 3 divisions to list tweet content, tweet URL, and image to be used with a particular tweet. Use Twitter automation tools to schedule your tweets at suitable time slots. Once your tweets have been posted multiple times, you can export your data using Twitter Analytics or TweeTap.
If your Twitter audience is vast, you may not need to post your tweets multiple times. With a good quantity of impressions, your tweets can generate more interactions. These interactions will eventually reflect on how engaged your following is with your tweets. Based on the results, you can make adjustments and test again.
Brands have become aggressively competitive to gain more popularity on Twitter. But a basic optimization and preliminary understanding of Twitter’s capability can give your brand an edge over the others.
Twitter is growing by leaps and bounds. It boasts an active user base with millions. You just need to zero in on your target audience to score leads with an apt marketing strategy in place.
With tools like SocialPilot, success is at your fingertips. Utilize the tips as mentioned above, leverage most features, participate in Twitter trends, and you will notice the difference.
Frequently Asked Questions
You need to tweet frequently and let your audience know of your brand’s existence. You should also optimize your tweeting effort by tracking your performance based on Twitter analytics.
You can use Twitter for business to boost your reach and improve visibility. You can even increase conversion rates and website traffic by adding a website link to your bio and running ad campaigns.
Yes, Twitter for business is free. You can connect with your audience directly and emerge as a customer-centric business. However, you can further streamline your activities better with tools like SocialPilot to utilize its full potential.
Here are some top ways to get Twitter traffic:
- Tag and mention people
- Add latest links to website and campaigns to bio
- Use branded hashtags
- Retweet UGC content
- Running ad campaigns
Yes, Twitter is good for promoting small businesses. It is the best fit for a global reach and quick engagement. When used right, small businesses can become matters of great interest to tweeples and generate qualified leads on Twitter.
The character limit on Twitter is raised from 140 to 280. Along with these, there are also daily limits on the number of tweets, followers, direct messages, and lists to avoid unnecessary spamming activities.