Key Takeaways
- The best time to post on TikTok is 8 a.m. and 8 p.m.
- Best time to post on TikTok every day of the week:
- Monday: 5 p.m. to 7 p.m., and 10 p.m. to 11 p.m.
- Tuesday: 8 a.m., 2 p.m. to 4 p.m., and 8 p.m.
- Wednesday: 8 a.m., 2 p.m. to 4 p.m., and 8 p.m.
- Thursday: 9 a.m., 2 p.m. to 4 p.m., and 8 p.m.
- Friday: 8 am, 1 pm to 3 p.m.
- Saturday: 11 am, 3 pm, 8 p.m.
- Sunday: 9 am, 10 am, 4 p.m.
- The best time to post on TikTok varies depending on your audience, your content niche, and even your location. The best way to find it is to analyze your own data in TikTok Analytics.
All your hard work creating a high-quality TikTok video might not get the results it deserves if posted at the wrong time.
You could have the perfect video, the right sound, and a killer caption, but if you post it when your audience is inactive, it won’t get the initial engagement needed to appear on the “For You” page.
Figuring out the best time to post on TikTok requires some trial and error, and it varies by account. However, you can find it more quickly by starting with the timings we have identified.
In this blog, we’ll break down the best time to post on TikTok across niches, content types, and time zones so your videos reach more people and perform at their best.
How We Identified the Best Times to Post on TikTok?
Our team analyzed 700,000 TikTok posts from more than 50,000 accounts connected to SocialPilot to uncover the best timing patterns in real-world performance. We examined engagement patterns across hours, days, and months from January to 10th December 2025 to identify sweet spots. Based on user behavior across time zones, we’ve come up with timezone-agnostic timings you can use straight away without adjusting for your time zone.
Is There Really a Best Time to Post on TikTok?
Yes, posting times on TikTok still matter, but they don’t determine the visibility of your content on TikTok like before. Previously, when feed was chronological, timing was paramount.
Now, the “For you” page of TikTok has a different algorithm. It focuses more on engagement, relevance, and popularity signals. But it does favor videos that achieve early engagement.
You can get that early engagement from your followers through the “Following” tab. That tab is the closest to a chronological experience, though TikTok applies algorithmic ranking to surface “more engaging” posts from your network.
This is where you use the best posting time to reach the audience when they are awake, active, and scrolling (active hours) to improve your chances of going viral on TikTok.
Of course, these timings vary depending on your audience, your content niche, and even your location. But one thing’s for sure: timing matters more than you think.
So, if you’re posting when no one’s around to like, comment, or share, you could be missing out on major reach.
When Is The Best Time to Post on TikTok?
Our analysis of 700K TikTok posts shows that the best times to post on TikTok are 8 a.m. and 8 p.m., with early afternoon around 2–4 p.m. coming in right after.
These time frames consistently aligned with peaks in user activity across a wide range of industries and regions.
When it comes to the best days to post on TikTok, Tuesday, Wednesday, and Thursday show the most engagement.
While these time slots aren’t the only time to post on TikTok, they’re the best time to start testing on your account. What are the general trends we observe while studying these accounts?
TikTok engagement starts strong in the morning, holds steady through early afternoon, and spikes again in the evening on weekdays, especially around 8 a.m., 2–4 p.m., and 8 p.m. Posting in these windows gives your videos a better shot at getting more engagement.
But remember one thing: the TikTok audience is diverse, and their behaviors vary. Unlike other platforms with more structured routines, TikTok has a younger, always-scrolling user base, which makes timing a bit more flexible but also trickier.
Also, engagement doesn’t happen just because of timing. So make sure you use the best TikTok engagement practices to make the most of your posts.
Let’s go more in-depth and break down the average good times to post throughout the week we noticed in our study.
What Are the Best Times to Post on TikTok by Day of the Week?
On Tiktok, engagement levels shift throughout the week, so it’s important to tailor your posting schedule to each day. Below, we’ve broken down the best times to post on TikTok from Monday to Sunday to help you plan your content more effectively.
Best time to post on TikTok every day of the week:
- Monday: 5 p.m. to 7 p.m., and 10 p.m. to 11 p.m.
- Tuesday:8 a.m., 2 p.m. to 4 p.m., and 8 p.m.
- Wednesday: 8 a.m., 2 p.m. to 4 p.m., and 8 p.m.
- Thursday: 9 a.m., 2 p.m. to 4 p.m., and 8 p.m.
- Friday: 8 am, 1 pm to 3 p.m.
- Saturday: 11 am, 3 pm, 8 p.m.
- Sunday: 9 am, 10 am, 4 p.m.
When Is the Best Time to Post on TikTok on Monday?
The best time to post on TikTok on a Monday is between 5 p.m. and 7 p.m., and between 10 p.m. and 11 p.m.
“People tend to check social media for insights related to their jobs, so Mondays are when we’re all just getting started.”
– Forbes
Our data shows some activity starting from Monday morning, but it really picks up in the evening when people are finishing their work shift. The 10 p.m. slot also aligns with evening wind-down routines, when users are more likely to browse content before bed.
When Is the Best Time to Post on TikTok on Tuesday?
The best time to post on TikTok on Tuesday is 8 a.m., 2 p.m. to 4 p.m., and 8 p.m.
This shows that people check their social media platforms late at night, during lunch hours, and early in the morning. Tuesday is considered one of the best days to post on TikTok.
When Is the Best Time to Post on TikTok on Wednesday?
The best times to post on TikTok on Wednesday are 8 a.m., 2 p.m. to 4 p.m., and 8 p.m.
“Call it the midweek blahs when people are trying to get through the week and looking for something to hold their attention.”
– Forbes
Evening time slots are the best time to post on TikTok on Wednesday, as people tend to unwind and refresh their minds by scrolling through short videos for entertainment. Early mornings and lunch hours also show strong engagement, right after the evening window.
Best Time to Post on TikTok on Thursday
The best time to post on TikTok on Thursday is 9 a.m., 2 p.m. to 4 p.m., and 8 p.m.
This is also one of the best days to post on TikTok, with post-lunch hours pulling in solid views. Engagement picks up again in the evening, especially when people are heading home and unwinding.
Best Time to Post on TikTok on Friday
The best time to post on TikTok on Friday is 8 am, 1 pm to 3 p.m.
As the week progresses, people become increasingly active on their TikTok accounts during lunch hours. But the nighttime viewership drops. As a marketer, you need to keep these changing patterns in mind while posting.
Best Time to Post on TikTok on Saturday
The best time to post on TikTok on Saturday is 11 am, 3 pm, and 8 p.m.
As many users already start their weekend break, early-morning activity shifts to around 11 a.m. Engagement becomes more concentrated late in the morning or in the evening. If you are a restaurant, post your specials in the evening so people planning to go out for dinner can see them.
Best Time to Post on TikTok on Sunday
The best time to post on TikTok on Sunday is 9 am, 10 am, and 4 p.m.
Sundays on TikTok show similar engagement to Saturdays, but with slight timing variations. Mornings see some activity, and engagement rises again in the early evening around 4 p.m., though overall it doesn’t match weekday levels.
To help you further, here are some best practices for you to follow:
- Best days to post on TikTok: Tuesday, Wednesday, and Thursday
- Weekdays are the best days to post on TikTok and receive more views than weekends.
- Post before a workday starts or after general working hours end.
Understanding TikTok’s best posting windows is a great start, but your audience often lives across platforms. For timing strategies that work across social media, explore our guide to the best times to post on social media. Now that we’ve categorized the best times for each day, let’s understand them by location.
What are the Worst Times and Days to Post on TikTok?
You already know that timing is everything on TikTok! Posting at the wrong time can limit your content’s reach and ruin your efforts.
Based on our analysis, late Sunday night between 11 p.m. and 3 a.m. is the worst time to post on TikTok. After Sunday, Saturday also showed lower engagement than on other days of the week in our survey.
- Worst Time to Post on TikTok: 11 pm to 3 am
- Worst Day to Post on TikTok: Sunday
Sundays tend to have the least engagement, as users are winding down for the week. So, if you want your TikTok posts to be seen, aim for midday during weekdays instead!
Best Times to Post on TikTok by Location
Thankfully, we have customers using TikTok accounts across different regions, targeting audiences in various locations. This enables us to analyze the best posting times on TikTok across multiple locations and arrive at a single set of time-zone-agnostic timings.
But if you are someone targeting a single location and want location-specific timings, we have that as well.
We have selected a few countries with different time zones with some of the highest TikTok user bases. Let’s see the time to post on TikTok for each country:
| Country | Best Times to Post | Best Days |
| USA (EDT) | 7–10 a.m.; 1–6 p.m.; evenings toward week’s end | Weekdays, especially Thu–Fri |
| Australia (AEST) | 7–10 a.m.; 12–3 p.m.; 7–10 p.m. | Weekdays; weekends favor evenings |
| Philippines (PHT) | 4:30–7:30 p.m.; 9:30 a.m.–2:30 p.m.; 12:30–5:30 a.m. | Weekdays + Thu–Sun late night |
| Germany (CET) | 7–10 a.m.; 12–4 p.m.; evenings | Weekdays; weekends midday–evening |
| Canada (EST) | 7–10 a.m.; evening spikes | Weekdays, esp. Mon & Thu |
| Pakistan (PKT) | 5 p.m.; 9 p.m.; early mornings | Wed–Sun |
| Bangladesh (BST) | 6–9 p.m.; 3–8 a.m. | Weekdays; Thu–Sun late night |
| Europe (CET) | Late mornings; early afternoons; some late evenings | Tue & Thu; weekends |
| Nigeria (WAT) | 6–10 a.m.; 7–9 p.m.; some midday | Tue–Sat; weekends for evenings |
| South Africa (SAST) | 7–10 a.m.; 11 a.m.–2 p.m.; 8–10 p.m. | Weekdays; weekends for evenings |
| Kenya (EAT) | 8 a.m.; 12 p.m.; 9–11 p.m. | Weekdays; weekends for late night |
Best Time to Post on TikTok in the USA
According to our study, the best time to post on TikTok in the USA is in the early morning, around 7–10 a.m., and in the afternoon, roughly 1–6 p.m., with evenings performing better toward the end of the week.
Time zones, school and work routines, and regional content preferences shape this.
Note: Since the USA spans six time zones, the posting times are provided in EDT (Eastern Daylight Time). Use these as a reference and adjust them according to your local time zone to match your audience’s peak activity.
Best Time to Post on TikTok in Australia
The best time to post on TikTok in Australia is in the mornings around 7–10 a.m., followed by early afternoons around 12–3 p.m., with evenings (7–10 p.m.) working better toward the weekend.
Posting on TikTok in Australia requires more than just following global engagement trends. With multiple time zones and a large share of the population concentrated along the East Coast, timing can vary depending on where your audience lives.
Note: The posting times are listed in AEST (Australian Eastern Standard Time). Since Australia has multiple time zones, we recommend adjusting these times based on your local region and your audience’s online habits.
Best Time to Post on TikTok in the Philippines
The best time to post on TikTok in Philippines is about 4:30 p.m. to 7:30 p.m. and shows the most consistent engagement across almost every day. Late mornings to early afternoons around 9:30 a.m. to 2:30 p.m. perform steadily during weekdays.
There’s also a noticeable late-night to early-morning spike around 12:30 a.m. to 5:30 a.m., especially from Thursday through the weekend.
Note: The posting times are based on PHT (Philippine Time). While the Philippines follows a single time zone, it’s still important to consider your audience’s routines and habits when planning your content schedule.
Best Time to Post on TikTok in Germany
The best time to post on TikTok in Germany is in the morning hours between 7 a.m. and 10 a.m. Midday to early afternoon, roughly 12–4 p.m., also delivers steady engagement, especially toward the end of the workweek. Finally, weekend engagement tends to peak around midday and into the evening, offering a balanced mix of posting opportunities throughout the week
Note: The posting times are provided in CET (Central European Time). While Germany follows a single time zone, engagement can still vary by region and routine.
Best Time to Post on TikTok in Canada
The best time to post on TikTok in Canada is in the morning, from about 7–10 a.m., on most days, especially on weekdays. Evening also shows additional spikes, particularly on Monday and Thursday.
Note: The posting times are listed in EST (Eastern Standard Time). Since Canada spans multiple time zones, it’s best to use these as a starting point and adjust based on your audience’s location and activity patterns.
Best Time to Post on TikTok in Pakistan
In Pakistan, TikTok activity is spread across early mornings, late afternoons, and evening hours throughout the week. The best time to post in Pakistan is consistent at 5 p.m. and 9 p.m. Evening engagement is especially strong from Wednesday to Sunday, making these prime slots for posting content that captures attention after work or study hours.
Note: The posting times are based on PKT (Pakistan Standard Time). While Pakistan follows a single time zone, it’s still important to align your posts with your audience’s daily habits for better engagement.
Best Time to Post on TikTok in Bangladesh
Bangladesh Tiktok best timings falls around 6–9 p.m. across the week, especially on weekdays. There’s also a recurring late-night to early-morning window between about 3–8 a.m., particularly from Thursday through Sunday, pointing to strong off-hour scrolling. Midday slots around 12–3 p.m. appear occasionally but are less reliable compared to evening posts.
Note: The posting times are based on BST (Bangladesh Standard Time). Although Bangladesh follows a single time zone, consider your audience’s daily routines to post when they’re most likely to engage.
Best Time to Post on TikTok in Nigeria
In Nigeria, the best time to post on TikTok is between 6 to 10 a.m. TikTok users are most active in the morning and evening hours throughout the week. Midday engagement picks up from Tuesday to Saturday, while evenings around 7–9 p.m. pick up steadily, with slightly stronger performance toward the weekend when users have more free time.
Note: The posting times are based on WAT (West Africa Time). While Nigeria uses a single time zone, it’s still important to align your posts with your audience’s online behavior for better reach and engagement.
Best Time to Post on TikTok in South Africa
For South Africa, Morning hours between about 7–10 a.m. perform consistently well across weekdays on TikTok. Midday to early afternoon, roughly 11 a.m.–2 p.m., also brings solid engagement, especially toward the end of the workweek. Evenings around 8–10 p.m. pick up strongly across most days, with slightly higher activity on weekends.
Note: The posting times are based on SAST (South Africa Standard Time). Although the country follows one time zone, adjusting your posting schedule to match your audience’s daily habits can lead to better engagement.
Best Time to Post on TikTok in Kenya
The best time to post on TikTok in Kenya is around 8 a.m. and 12 p.m., with good engagement in between these times. Evening and late-night slots around 9–11 p.m. pick up across the week, with slightly stronger performance toward the weekend when users are more active at night.
Note: The posting times are based on EAT (East Africa Time). While Kenya uses a single time zone, aligning your posts with your audience’s daily routines will help maximize engagement.
All of these times defined are for a certain timezone, and countries like the USA, Canada, and Australia have multiple of them.
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Best Times to Post on TikTok by Industry
Our TikTok strategy survey revealed that the platform is filled with a wide range of industries, all striving to maintain a consistent weekly presence by posting.
While creators are relentless with 89 percent posting weekly, other industries like real estate and retail are also not far behind in keeping their content fresh and their audiences consistently engaged.
That’s why we also analyzed the business types and industries of the accounts in our dataset to uncover posting patterns across different industries.
Here are some of the best times to post on TikTok for various industries:
| Industry | Best Times to Post | Best Days |
| Restaurants | 2–5 p.m.; before noon also works | Monday to Thursday |
| Photographers | 2–3 p.m.; 7–9 a.m.; 8–10 p.m. | Friday to Sunday |
| Non-Profits | 10 a.m.–2 p.m. | Wednesday, Thursday |
| Healthcare | 9–10 a.m.; 4–5 p.m. | Thursday to Saturday |
| Schools (K–12) | 11 a.m.–3 p.m. | Tuesday to Thursday |
| Colleges & Universities | 6–9 p.m. | Weekdays |
| Real Estate | 9–11 a.m.; 4–6 p.m. | Friday to Sunday |
| Churches | 9–11 a.m. | Sunday |
| Fashion Brands | 7–10 p.m. (weekdays); 9–11 a.m. (weekends) | Wednesday, Thursday, Saturday |
Best time to Post on TikTok for Restaurants
TikTok videos from restaurant accounts get strong engagement between 2 and 5 p.m., Monday to Thursday, reaching users planning meals or dining out.
One key difference from restaurant content is that engagement doesn’t drop on weekdays, as many people plan their outings for the weekend and enjoy content that offers suggestions. So, if you are managing social media marketing for restaurants, create a weekly cadence and post after lunch hours across the week and before noon on weekdays.
Best time to post on TikTok for Photographers
The best time to post on TikTok for photographers is between 2 and 3 p.m., when a relaxed audience is more likely to engage with visual content.
While photography is a seasonal business, its social media marketing should stay active throughout the year. That’s why you should also target casual scrolling hours from 7 to 9 a.m. and 8 to 10 p.m. The more consistently you show up with your content, the more recognizable you become to potential clients.
Best time to post on TikTok for Non-Profits
10 am to 2 pm is the best time to post on TikTok for a non-profit organization. Our data showed most engagement in the morning hours, and the best days to engage users during workday breaks are Wednesday and Thursday.
Best time to post on TikTok for HealthCare
The best time to post on TikTok for healthcare businesses is between 9–10 a.m. and 4–5 p.m., from Thursday to Saturday.
Hospitals, clinics, dental practices, and other wellness centers mostly create TikTok content that educates patients with precautionary tips or explains procedures to help them prepare for upcoming appointments. Engagement is highest between work hours or later in the afternoon, when people have the mental space to absorb such informative content.
Best time to post on TikTok for Schools and Universities
The best time to post on TikTok for schools is between 11 a.m. and 3 p.m., Tuesday to Thursday. This is a window when parents at home or at work get some free time to scroll and engage with school-related content.
On the other hand, colleges and universities targeting students should post after class hours, between 6 p.m. and 9 p.m., when students are more relaxed and actively scrolling.
Best Time to Post on TikTok for Real Estate
The best time to post for Real estate TikTok accounts is between 9 a.m. and 11 a.m. on weekdays, with a secondary window around 4–6 p.m. Morning hours catch serious property seekers and late-afternoon window works because people start thinking realistically about moving. Unlike most industries, this one also works really well on weekends.
Best time to post on TikTok for Churches
For churches, the Sundays between 9 a.m. and 11 a.m. are ideal because they align naturally with church routines and people look for service reminders, sermons, or community updates.
Best time to post on TikTok for Fashion Brands
The best time to post for fashion brands on TikTok is between 7 p.m. and 10 p.m. on weekdays and 9–11 a.m. on weekends. Our data shows stronger engagement in the evening, when people tend to scroll more casually after work hours. We also noticed particularly high activity on Wednesday, Thursday, and Saturday.
How to Find Your Personal Best Time to Post on TikTok?
The global “best time to post” won’t always fit your business. It’s a great starting point, but the best way to find the most exact time is to use your TikTok analytics.
There are two ways to figure out the best time to post your TikTok videos:
- The easy way (AI-powered suggestions for the best publishing time)
- The traditional way (manual analysis using TikTok analytics)
Let’s explore both so you can decide what works best for you.
Take out the guesswork and let AI tell you when to post
Finding the best time to post on TikTok can feel like a never-ending experiment. As social media managers, we analyze charts, track spreadsheets, and still wonder, ‘Is this really the best time for my audience?‘ Been there.
That’s exactly why we built AI Suggested Time for Publishing inside SocialPilot.
Now, when you schedule a TikTok post in SocialPilot, you get real-time, data-driven recommendations on the best time slots, based on your audience’s actual behavior. No assumptions. No generic advice. Just proven time windows where your posts are most likely to be seen, engaged with, and acted on.
Here’s how it saves you hours (and headaches):
- Audience-Driven Suggestions: AI analyzes historical engagement from your TikTok account and suggests personalized post timings.
- Multi-Platform Ready: Got multiple brands or client accounts? Get platform-specific suggestions for each without overlapping content.
- Plan Ahead or Last-Minute: Whether you schedule for tomorrow or next week, you’ll always get the best timing options built right into your scheduling flow.
- You Stay in Control: Use the suggestions, tweak them, or ignore them; it’s your call.
This update was designed for real social media workflows: fast, sometimes last-minute, and often across multiple accounts. Whether you’re a brand or an agency managing multiple profiles, AI Suggested Time for Publishing helps you show up when it counts.
2. Using TikTok Insights
If you prefer to manually analyze your audience data, TikTok gives you tools to dig into your own insights.
Here’s a quick step-by-step guide:
Step 1: Identify Where Your Audience Lives
Understanding your audience’s location helps you post when they’re most active. In the Followers tab of Analytics, scroll down to Top Territories. This shows the countries where your followers are based.
Keep in mind, TikTok displays data by country, not specific cities, which can be a challenge if your audience spans multiple time zones. For instance, followers in New York (EST) and California (PST) are three hours apart.
Step 3: Determine When Your Followers Are Most Active
In the Followers tab, look for the Follower Activity section. This graph shows the days and hours your followers are most active.
Moreover, to make the picture clear, you can see the number of followers active at any specific hour of the day for that week. The image shows the follower activity gradually increasing from 11 am to 7 pm.
Similarly, by looking at your account’s weekly and hourly data, you can zero in on the best time to post on TikTok for better engagement.
Note: All data in TikTok’s analytics section is presented in Coordinated Universal Time (UTC). So make sure you convert the data into the time zone of your audience’s location. You can find multiple time converter tools on Google easily.
Step 4: Analyze Your Top-Performing Content
Head over to the Content tab in Analytics. Here, you’ll see performance metrics for your posts over the last 7 days, including likes, comments, shares, reach, and average watch time.
Identify which posts performed best and note the days and times they were posted. Look for patterns—do certain times consistently yield higher engagement?
Also, you can figure out how much traffic your video is getting from the “For You” and “Following” pages, along with the number of views it is receiving from different countries around the world.
Once you sort out all the best-performing content, check out its posting time and date to trace out a pattern there.
For example, if all of your high-performing data were posted on Tuesdays and Fridays between a specific time frame, then voila! You just found out one of your best times to post on the platform.
Note: Here also, the time present will be in UTC, so don’t forget to convert it.
Step 5: Create a Tracking Spreadsheet
Maintaining a spreadsheet helps track performance over a longer period and enables you track patterns effectively. Include columns for:
- Posting Day and Time
- Video Title
- Likes, Comments, Shares
- Reach and Views
- Average Watch Time
- Traffic Source
- Primary and Secondary Audience Territories
After a month or so, analyze the data to pinpoint the most effective posting times.
If you want to make monitoring your TikTok analytics hassle-free, use a TikTok automation tool like SocialPilot. The post-performance table gives you a bird’s-eye view of all the KPIs of each and every post for the recently published.
You can also compare your publishing patterns with the post impressions and engagement trends in real time. This makes analyzing the best-performing posts and their publishing times efficient and error-free.
How to Effectively Use Multiple Good Times to Post on TikTok?
As you experiment, you’ll find that every brand has multiple occasions to find maximum exposure from its followers on TikTok.
And thank goodness, such is the case!
You wouldn’t want to live in a world where your brand gets a single day or time window to engage with the audience.
But, for a social media manager handling multiple client accounts, posting at multiple best times can get pretty frantic.
This is where you need a social media scheduling tool!
SocialPilot is a TikTok scheduler that lets you create and schedule multiple TikTok posts days, weeks, and even months in advance.
All you need to do is add multiple time slots for different hours across the day, by month, based on your best time in its content scheduler.
Whenever you create and add a post to the queue, it is scheduled to publish automatically according to the chosen time slots.
On SocialPilot, you get the option to:
- Directly schedule and publish your TikTok videos, or
- Set up a scheduling reminder
You can do the same with every client account.
Here’s a step-by-step process for using SocialPilot to schedule posts on TikTok.
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Summing it Up
There’s no single best time to post on TikTok that works for everyone. Your ideal posting time depends on your audience’s behavior, content style, and location. What works for a fashion brand in New York might not work for a musician in Sydney.
That’s why it’s essential to track, test, and refine your posting schedule regularly. As your TikTok profile grows, your audience changes — and so should your strategy.
SocialPilot’s scheduling and analytics features make it easier to adapt. With AI-suggested publishing times and in-depth performance insights, you can stop guessing and start posting when it truly counts.
Start tracking, experimenting, and posting smarter — not harder. Try SocialPilot today for free or book a demo to see it in action.
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