Why do marketing agencies need to prove social media ROI to clients?

The biggest reason to prove social ROI to agency clients is establishing trust and showing the value your social media campaigns have on their brand.

How do I measure the ROI of social media marketing?

To measure the ROI of social media marketing, track metrics such as website traffic, lead generation, and sales. Establish a clear set of goals and KPIs beforehand, and use analytics and marketing automation software tools to track your progress. It's also important to consider the cost of your social media marketing efforts, including advertising spend, time and resources invested, and any software or tools used.

What are the top five metrics for social media ROI?

You can get a better understanding of the impact of your social media marketing efforts and make informed decisions about your strategy by tracking: Website traffic Lead generation Sales Engagement Brand awareness