Pinterest is the breeding space for inspiration for diverse niches. Social media statistics unveil its active base of 442 million users who frequent the platform and account for more than 2 billion monthly searches.
But Pinterest finds its application beyond being a visual search engine. Most marketers unlock its potential to rank better and drive more traffic to their websites.
Another reason why budding brands adore Pinterest is that their businesses aren’t overshadowed by big names, as 95% of the searches are unbranded!
Thanks to the impulsive shoppers on the platform, you win a fat chance of influencing their future purchases if you succeed in inspiring them.
Before you set out on a quest to reign over the platform, you must consider using Pinterest tools for a head start.
In this blog, we have segregated multiple Pinterest tools under vital activities like Pinterest automation tools, analytics, Pinterest analytics tools, photo editing, keyword research, and others for action-packed Pinterest marketing.
Let’s begin!
ViralTag is a Pinterest marketing tool that’s more team-centric as it allows a social media management team to collaborate on content strategies and production. This, in turn, improves efficiency in online marketing and helps businesses acquire a more transparent view of the ROI.
With this Pinterest tool, team members can post their drafts and receive feedback from the administrator if the post is approved or needs revisions.
Its primary focus is on online campaigns that rely on visual marketing, making it one of the most useful Pinterest tools for any business running high-cost social media campaigns.
Pros
Anna V.
Viraltag is awesome and affordable. Easy to use, and the evergreen feature is great. Customer support – they have a chatbox and will get back to you usually within 24 hours with an answer. Also, it can schedule pins or posts to multiple accounts without having to pay extra for each account.
Cons
John B.
The constant need to reconnect social accounts which often leads to failed posts.
HootSuite is a Pinterest tool mostly used by large-scale enterprises to manage their social media campaigns. It’s currently one of the most popular ones, albeit costly for small businesses or freelancers.
Through this Pinterest automation tool, you can publish, create boards, and schedule your posts. You can also monitor website conversions through the Hootsuite Impact upgrade.
Pros
Thomas C.
I find Hootsuite’s customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algorithm and UI updates to platforms like Twitter can make streams obsolete quickly.
Cons
Brie S.
The user interface is weak. It’s not user-friendly, nor is it practical or modern looking. It has a tendency to leg, it also isn’t mobile-friendly, they do have an app, but again it’s not easy to navigate. I was overall very disappointed with this product. I felt like I kept putting in a lot of effort just to re-do all my work all the time.
Tailwind is one of the popular Pinterest tools that mainly focuses on visual platforms. Unlike the previous Pinterest tools, this application is centered on Pinterest and Instagram marketing.
However, a social media marketing team can use Tailwind in planning their campaigns as they collaborate and manage multiple Pinterest accounts. This Pinterest marketing tool also has its own mobile app for pin scheduling.
Pros
Brennan S.
I love that it allows me to be extremely active on Pinterest without the time commitment & constant use of the platform. I love pinning multiple images from a post at one time, scheduling them to multiple boards, and that it creates a NEW pin every time (as opposed to “repinning” my own stuff.
Cons
Itzel R.
I wish it was more advanced. It is pretty basic with very few features. Seems to be room for more and especially for the money.
Pinpinterest is a Pinterest tool that helps you schedule, publish, and monitor your pins. It only has limited features as it only posts content specifically for Pinterest.
Although you can use multiple Pinterest accounts for the tool, each account does not run for the same number of days. If you purchase 90 days for one Pinterest account, you can transfer 30 days to another, 40 days to another account, and 20 days for another account.
Pros
Nancy Doyle
It’s an awesome Pinterest automation tool and officially my savior when it comes to Pinterest. I can set up my pins and configure some other settings once a week, and it does all the rest. Perfect is the word for it.
Cons
Verified PinPinterest User
The most annoying thing about PinPinterest is ads keep popping up while you are doing stuff on their platform.
ViralWoot is a social media scheduler and Pinterest analytics tool for online marketers to publish content and determine its performance online.
This tool boasts of being one of the most efficient Pinterest tools that aids you in getting more traffic and boosting your engagement with your specific target market. Its main features are more focused on Pinterest and Instagram marketing.
Pros
Shashvat V.
Viralwoot has proved to be an easy-to-use platform for marketers. Whether it’s the promotion of your product or connecting with customers, or analyzing your brand’s performance, Viralwoot is a one-stop-solution platform for all sorts of Pinterest Marketing.
Cons
Verified ViralWoot User
After using this app (with a subscription), my company canceled the subscription. Even though it is confirmed that the subscription is canceled, the company still received a charge every month for three months. They said for several months that they would refund us, but no actions have been taken.
Pinterest Analytics is the main tool marketers use to determine how their posts perform on Pinterest. It’s one of the tools Pinterest has developed for businesses to promote their products or services. It gathers data and shows you which content is garnering the most engagements.
If you’re looking for a Pinterest analytics tool to know what type of content resonates more with your audience, then this would be the perfect research partner for you. Pinterest Analytics studies the target market and determines the right content to use in social media campaigns.
Pros
Cons
Adobe is one of the most popular applications used for design, illustrations, photography, videos, and the like. Adobe Photoshop, Illustration, and Lightroom features can be complicated, but it provides premium quality outputs.
Many brands use Illustration for graphics, Photoshop for photo manipulation, and Lightroom for photo enhancement. You’d have to download the applications on your computer, and they may take up a huge space in your memory as it may constantly want you to update now and then.
Pros
Renzo P.
For me, the Creative Cloud solution is the best, there is no competitor! I used Photoshop, Illustrator, Muse, Premiere, Dreamweaver, AE, among others. It’s always a pleasure how well designed each software is. This platform gives you almost endless possibilities if you’re a creative professional.
Cons
Verified Adobe Reviewer
The user interface for Adobe software is convoluted and frustrating to use. With each update, Adobe will occasionally make minor interface changes for reasons that are hard to understand and, either way, increase frustration and decrease the ability to get to grips with the software definitively.
GNU Image Manipulation Program, also known as GIMP, is a free image editor you can use as an alternative to Photoshop.
Although it does not have the advanced tools and features Photoshop has, you can still use it for quality photo manipulation and enhancement. And like Photoshop, it supports various file formats.
Pros
Vinay G.
At the beginning of graphic designing, you can start with this software. This helps to improve your skills. This is the very first option for the upcoming designer.
Cons
Simone P.
Occasionally, and I mean very occasionally, Gimp software might have a little glitch. This does not seem to affect my work, though, and I haven’t lost any, but it may result in an action box remaining on the screen after it has finished doing its thing.
If you’d rather have templated designs than create ones yourself, you might find what you’re looking for in Canva. By getting a premium membership, you can access more templates and fonts.
It’s one of the Pinterest tools for social media marketers who are not expert designers. It has notable features that can help create and curate your marketing content. Some social media management apps have even integrated Canva for on-the-go edits.
Pros
Mercedes Z.
Canva is great for getting a quick (but beautiful) design created, without needing a designer — BUT even if you DO have a designer, Canva would be a great tool for them as well.
Cons
Josh C.
Canva isn’t always the best at helping its users rise above this new “average.” For instance, the pre-built designs are so good that you see them everywhere now, and you can spot a “Canva-like” design a hundred yards away.
Knowing the right keywords to target is essential in Google SEO and Pinterest search results. Most Pinterest marketers do keyword research on Pinterest and consider the common keywords with high-volume traffic and find a specific niche with less competition.
Let’s say, for example:
When you search for something as specific as “home décor,” it’s a saturated market with a lot of competition. However, you can use more specific keywords when you scroll through the topics below the search bar.
The more you scroll to the right, the more specific the niche is and the less competition there’ll be.
Mentionlytics is actually a social media analytics tool that you can use for keyword research and monitoring. You can also use it for competitive analysis and brand mentions on the web for instant engagement.
This Pinterest analytics tool works for other social media platforms like Facebook, Twitter, Instagram, and YouTube. You can further reap the benefits of AI, sentiment analysis, workflow integration, and reports in multiple formats like PDF and infographics.
Pros
Verified Mentionlytics User
The user interface, depiction, and excellent grouping of data are very understandable and are all out there in front of your eyes without much effort needed by the user. It is a very easy-to-use platform. The support is also remarkable.
Cons
Muzafar C
Having more options to customize graphs and visuals (colors) in the tool would be great as this could help eliminate the time in reporting further. The ability to brand reports would also be great. Finally, being able to integrate with the data studio with an API data connector would make this tool perfect.
Semrush is yet another SEO tool for an overall strategy fix. It has several inbuilt capabilities like content marketing, competitive analysis, on-page optimziations, PPC analysis, and more.
This tool serves as a great shortcut to identifying organic leads by assessing your digital presence. Skim through a list of relevant keywords by gauging their usage metrics to add them to your Pinterest description for faster discovery.
Pros
Gerardo M
I like the easy way to use SEMRush to find meaningful insights about your competitors’ SEM strategy, you could recreate the efforts that lead traffic and find out how to improve your own strategy. The set of tools is very easy to use and understand.
Cons
Verified Semrush User
Customer service is perhaps the worst I’ve ever experienced. Took MONTHS for them to fix bugs.
Conclusion
Pinterest is quickly becoming one of the most valuable venues for businesses to promote their services and products through visual marketing. You can get the most out of Pinterest visitors and gain exponential conversion rates by using these Pinterest tools.
But marketing on Pinterest alone isn’t enough. That’s why marketers prefer a tool that can assist them in managing several social media networks.
That’s when SocialPilot wins them over. While all of your pins are managed, published, and analyzed on Pinterest, you can also check your performance on other social media sites.
It’s undoubtedly your all-in-one solution in moving your brand closer to success. Get your 14-day free trial to see its impact.
Using the best Pinterest automation tools, you can schedule and publish to your Pinterest accounts. Some of these tools are as follows:
Tailwind is a Pinterest tool that focuses only on Pinterest and Instagram. With Tailwind, your social media marketing team can collaborate and plan Pinterest campaigns easily. But this may not be the right fit for marketing teams as most use multiple platforms. Instead, you can opt for a tool like SocialPilot that lets you manage multiple accounts on numerous social media channels.
SocialPilot is one of the best Pinterest tools that help you empower your Pinterest sales and boost traffic. With SocialPilot as your Pinterest tool, you can schedule, manage, create beautiful pins via Canva right from the post composer, manage multiple Pinterest boards, analyze each one, and download useful reports with graphs.
You can put keywords in pin and board descriptions, titles, and hashtags. You can either use keyword research tools or simply use the Pinterest search bar to find relevant keywords for a niche to widen the reach of your pins.
The best time to post on Pinterest differs for niches and target audiences. However, a general time slot of 2 pm-4 pm and 8 pm-11 pm work best for reach and engagement. However, it is advisable to study the performance of your pins with a tool like SocialPilot to get a personalized best time to post on Pinterest.
Just like Twitter, Pinterest needs a very active posting mechanism. You should share between 5-20 pins daily to maintain a steady presence on the platform. It’s better to schedule these pins at various times using a social media scheduler tool.
About the Author
Jimit Bagadiya
Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.
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SocialPilot is a social media management tool that helps numerous businesses engage and communicate with their target audience by analyzing their interactions. This Pinterest marketing tool helps you post content on Pinterest and other major social media platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
With SocialPilot, plan your content schedules, curate posts for the entire week or month, and analyze the number of users who engage in each of your content. Find out what works and expand your content’s reach on multiple platforms with this great Pinterest tool.
Why should you use SocialPilot to manage Pinterest accounts?
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JoAnn J.
Social Pilot is easy to navigate. I especially like the “calendar” option, where you can view a full month’s worth of posts, even segmenting by the social media platform. This comes in handy, especially with Pinterest. The analytics tab is easy to read and allows me to see which days and times my followers are most engaged without having to visit that particular social media platform.
Nicolle H.
Simple and easy to use with all the functionality. I run many social accounts; the setup of these accounts is so easy. I use this on a daily basis and can keep track of all my scheduled posts with the social media calendar.